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Recent Podcast Episodes

Short-Form Video is Your Secret Weapon For Content Marketing! with Jaya Rose



Episode Summary

This week’s episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day’s Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Jaya Rose.


Jaya Rose enlightens on the power of short-form video! It’s a dynamic conversation with solid takeaways.

-Why short-form video is so powerful
-How to leverage your short-form video for your business
-When you need short-form videos for your business
-And what makes a short-form video meaningful for your audience
And MUCH more!!



You can find Jaya Rose at:


Win The Hour Win The Day

Jaya Rose Podcast Transcription

[00:00:00] Kris Ward: Hey everyone. Welcome to another episode of Win The Hour, Win The Day. And I am your host, Kris Ward. And today we have Jaya Rose in the house. She’s an online and business coach, and we are gonna talk about the five keys to creating short form videos that convert. Welcome to the show, Jaya.

[00:00:16] Jaya Rose: Hello. Thanks so much for having me.

[00:00:19] Kris Ward: Oh, I’m thrilled to have you here and listen, I was started finding you online with your short form content. , and it really spoke to me and I reached out to you and I said, “Hey, let’s do this. Let’s have some fun.” Cuz there was a number of things that you said that really resonated with me and I felt that had a fresh perspective then everything out there.

[00:00:37] Mm-hmm. .. So I’m really eager to dive into this. So let’s talk about that. Where do you wanna start with creating content, that’s gonna convert?

[00:00:47] Jaya Rose: Yeah. It’s just, isn’t it just a seascape of noise out there? I mean that you found me and felt some connection and then here we are with a materialized opportunity for both of us.

[00:00:59] So I guess I, I wanna ask you why, what made you wanna talk to me from a video that was 15 or 30 seconds long?

[00:01:08] Kris Ward: Well, you I’m jealous to tell you that because the rest of us struggle so much with it, right? It’s oh, how do I get this message shorter and shorter, yes to the point I, my name, right?

[00:01:17] There was a number of things that you did that I thought you did exceptionally well. And also the message was different. So I love how you talk about being bold. One of the things too that really I thought was unique , it was funny, is, oh, your message. It doesn’t have to be unique, but you do the, yeah.

[00:01:34] You can be out there talking about the same thing that somebody else is, and we don’t, it doesn’t have to be some great new invention, but yeah. Somebody else explained it to me once and I thought it was well said, nobody ever says, I’m not gonna open up another pizza joint. There’s lots of pizza joints out there. Why do you open up another pizza joint because you think you have a special sauce.

[00:01:53] Jaya Rose: Ooh. Yeah. I love that.

[00:01:55] Kris Ward: Yeah. So I thought you did really well and combine the whole idea of how important short form video content is now, because that’s what it’s all about. They, all the platforms are moving towards TikTok style and it’s just short form.

[00:02:08] Short form. Short form. Yeah. But I thought you were refreshing, simple. Like you talk about being bold and clear. Yeah. And it was just a good reminder to me that I’m fine in front of the camera, like I’m not the camera shy or anything, but when it turns on is sometimes you do get in that position of presenting. Yeah. And I think you do a really good job of talking and I could learn a lot from that.

[00:02:34] Jaya Rose: That’s really powerful and I love that you gave a specific quote, which is you, your message may not be unique, but you are, yeah. And that is really the key. So I think the question you asked me was, how do you get started creating content that’s compelling and attracts people?

[00:02:52] And I think that’s really the cornerstone of it, that if you’re waiting, if you’re holding yourself back from sharing your message because you see other people saying something similar, sharing a similar message, or even outcome in their business. That does not mean that is going to reach everybody.

[00:03:11] There are a million reasons why that is not a good reason to hold yourself back. Especially if what you wanna do is help more people get your business out in front of more people and ultimately change lives. That’s what most service providers do, right? It’s like they help transform lives in some way.

[00:03:29] And so to think that one person sharing a message similar to you has got it, right? That’s a lot to put on them. It’s like for me, if you saw me sharing this message and you’re like I can really share something similar, I wouldn’t want you to just leave it all for me to do . Join the team. Let’s do it together.

[00:03:47] And I think that we need to recognize that we all have a special contribution and whether it’s seen from the outside or it’s something you bring more internally, like just your energy. It all matters.

[00:04:00] Kris Ward: And I think it’s really interesting too, cuz we see, I see this in other people and then you forget that it applies to yourself.

[00:04:06] So I think it’s it’s like when I look at you and think, oh you know what, you’re just mid conversation and these videos and you get the sense that I truly am having a dialogue with you, or I’ve started this relationship with you a couple months ago. You don’t know who I am, but here we are every day and you’re talking to me.

[00:04:21] Yeah. So I think it’s one of your strengths of, it’s just mid conversation, mid flow, and then, so easy to think, oh, like again, you go back to the camera and when it’s my turn, I say, okay, you gotta start from the beginning of the story. You gotta, you gotta do this whole presentation.

[00:04:35] Yeah. . I hear constantly from other people. You have to have something show and tell. And it’s much more dynamic and it’s gonna do better in the video. And yet you don’t have any show and tells you’re doing fine, you’re just having a conversation. And as we scroll by, we have to stop because it’s almost like I, I feel like what I think one of your strengths are is.

[00:04:52] I’m walking through the room and you could be at my kitchen table talking to somebody in my family. I’m like, wait, what? What are we talking about? Hold on. And so that again, lets us know that we don’t have to follow this prescribed formula. Just figure out where you’re most comfortable and then, cut to a short video.

[00:05:09] Jaya Rose: I love that analogy. Because it really is like that getting someone’s attention. Where the pattern is to scroll. Yeah. So it’s a pattern interrupter, right? Yeah. If your pattern was to walk through the room and continue to move forward in the room, but it stops you to listen to what someone’s saying at the kitchen table, that is the same exact principle of short form video and grabbing that attention.

[00:05:37] I will say that if it looks natural when I’m doing it, that’s because I’ve practiced to the point where it looks natural and it’s not right no short form videos really are natural. You had to set up your camera, you thought about what you were gonna say. It is all scripted in a way things can come out that you didn’t plan to say.

[00:06:00] Yeah, but you did plan to turn on your camera at that moment. You do you know what I’m saying?

[00:06:04] Kris Ward: Yeah. Your good point. Like you weren’t caught off surprised. You knew what was gonna happen.

[00:06:09] Jaya Rose: Exactly.

[00:06:10] Kris Ward: So also it lends itself to for a while too, you’re hearing. Huh? Hook. Hook. Like you have to have a hook.

[00:06:17] Here’s the three biggest mistakes I made when I started my business. Or here’s the three things I changed so I could stop working 16 hours a day. Great. But then I find with yours as well, again, maybe I’m missing the hook cuz I get so sucked in, but it’s just mid conversation

[00:06:31] Jaya Rose: You are.

[00:06:32] Kris Ward: Okay.

[00:06:33] Jaya Rose: You, the one video you referred to around, I was recording a podcast, so the, and it was recording.

[00:06:39] Kris Ward: That’s different, but I have seen the other ones. Yeah. Yeah.

[00:06:40] Jaya Rose: Okay. Yeah, so that would be an isolated instance where it is more mid conversation when, yeah. And that is cool content to create if someone

[00:06:47] Kris Ward: No,

[00:06:48] Jaya Rose: but is talking to me.

[00:06:48] Kris Ward: Sorry to jump in. Even when you’re in your car and stuff Yes. You make it seem like yeah. Yeah. Okay.

[00:06:53] Jaya Rose: Always a hook. There’s always a hook. And I would actually challenge you to go back and watch a couple and see if you can identify what the hook is. Yeah. Because it’s true. The number one thing I see people doing incorrectly are just ways that aren’t going to actually convert or help people come to them or know what they do.

[00:07:10] If they don’t have hooks and it is, eh, it’s do or die. It’s do or die. You need

[00:07:16] Kris Ward: I think.

[00:07:16] Jaya Rose: Go ahead.

[00:07:17] Kris Ward: Let me jump in for a sec. I think now that you’ve said that is your hooks are less hooky, is that, write that down everybody. That’s a word. Hooky. . Yeah so what I mean by that the, all the other hooks are overused.

[00:07:27] Like here’s the three things, whatever. And there’s another video you did where you said, look, if you wanna know if your short form video is working, sales. That’s it. Yeah. So you’re right. There is a hook there. Hey, do I wanna know if my short form video is working? Yes. You’ve got my attention. I guess what I’m saying, attention you’re using, you’re not subscribing to all the traditional hooks that we’ve all been over using.

[00:07:48] Jaya Rose: True. That’s true. But I’m like the notorious rebel. If everyone’s doing it, I just can’t anyway, and that’s probably to my own detriment. But it is important and I think you used the right word there, it’s a tension. And the cornerstone. If you, we don’t have to go through five keys. We don’t even have to finish this podcast.

[00:08:05] I’ll just tell you right now, the key to creating short form video that converts is having the ability to get and keep attention, period.

[00:08:16] Kris Ward: In your five keys, the number one though is being bold. Yeah. So what does being bold mean to you?

[00:08:22] Jaya Rose: Yeah. And so being visible online is going to require you to be bold.

[00:08:26] And what a, and specifically what I mean by that, and I use the word flex. Because I love muscle analogies. Yeah. I was a personal trainer for 12 years before I took my business online. And so everything to me is like related to muscle. So if you think about flexing a muscle versus allowing it to just relax, you see the strength of the muscle when you flex it.

[00:08:47] Think about a bicep just being relaxed. Okay? That may be you on a regular basis, but you have all of these skills and abilities and stories and ways that you have helped people and or what you do has helped your own life, which is equally as valuable. You need to flex the muscle. I wanna see the bicep.

[00:09:05] Whether or not you have a big bicep or not, I do not care, yeah. That’s not the point. The point is that we’ve got to gather all of it together. Pull it in. And that’s what flexing is, right?

[00:09:18] Kris Ward: So what did that look like for the regular, for us? How would I be flexing my, cause I know you talked about flexing your knowledge and stuff, and I did, I love the energy of that word, which again, was bold. Stood out, stop the scroll. Got it. Exactly.

[00:09:31] Jaya Rose: Because it, it hits right to it, right? Yeah. So a couple things here. One practice, creating hooks, and that just means like a quick attention grabber out of things that you do in your business that help people all the time. So what are some examples of ways that you have helped people?

[00:09:51] And Kris, before we started this, you told me ways how people, here’s one. People get back 25 hours a week in the first month of working with you. How I help my clients get back 25 hours a week in the first month of working together. Okay. There’s a hook. That’s a flex. Okay. So right.

[00:10:11] Flexing how you help people. And the reality is that you have to do that as a business owner when you are promoting yourself. That is a na, that’s like part of the nature of it. But short form video is condensed. So if the nature of promoting yourself means that you need to flex and share share the good stuff.

[00:10:33] Share the wins, win the day, , if you’re gonna win the day, we wanna share it. You just gotta think about it that it’s condensed. So it’s even more so I don’t have an hour long conversation where I can tell you my whole story about how I was a personal trainer for 12 years making $30,000 a year. And when I found the online space, I saw all these people with not a lot more skill or credibility than me making a million dollars a year or six figures a year even.

[00:11:02] And it struck me to the core that I had more in me to give. And that ultimately if they could do it, I could do it too. And that transformed my whole life. Now I just took

[00:11:14] Kris Ward: Oh, sorry. Go ahead.

[00:11:15] Jaya Rose: Yeah, I just, you’re like, Ooh, I, maybe I wanna know more about that, but in order to make that compelling in three seconds in, I can’t say all of that.

[00:11:25] So I need to be able to condense it. I went from making $30,000 a year to multiple six figures, and I had a lot of imposter syndrome when I did it. Here are three ways I overcame that.

[00:11:36] Kris Ward: Okay. So I hear you and what I hear is, ah, I don’t know if I’m the only one that has this disease, but I’m sure I can’t be. Is I always the introduction telling this story before the story, right? Yes. Like you’re talking to, like…

[00:11:50] Jaya Rose: why you’re gonna tell it.

[00:11:51] Kris Ward: Yeah. And so I would’ve probably in a more passive way, say, you know what? My client constantly tell me that within the first month they’re working with us, they get 25 hours back a week.

[00:12:01] Hello? Cut the fat. It’s back to your analogy. Just go do the pushup. Nevermind telling people you’re gonna warm up. This is what you’re gonna do and whatever. Just go do the damn pushup. So I think what you’re saying is, even if I’m, I don’t love the idea of scripts because then you get caught up in the script and it comes off a little bit less genuine.

[00:12:19] Yes. But if I was to write that out and then take that red marker and crans the words that just cut to the core of it to the bone, yes. Then that, you’re right here. How I get my clients 25 hours back is, and here’s three ways I do it

[00:12:32] Jaya Rose: Within the first month of working together. Yeah. Because you want that little bit of shock.

[00:12:36] Kris Ward: Yes.

[00:12:36] Jaya Rose: Shock factor.

[00:12:37] Kris Ward: Yeah.

[00:12:37] Jaya Rose: And speak to that analogy of just go do the pushup. You. No, we don’t wanna see the warmup. We don’t wanna see all the work you did right to get your bicep to flex. We just wanna see you flex it. We don’t need to see you doing the reps or whatever it is. Unfortunately, that’s just the nature of the world. We are very external in the way we view things. It’s just how it is.

[00:12:57] Kris Ward: Yeah, no, you’re right. I know like they were talking about one time I seen it behind the scenes where they’re talking about if a, an actor standing there a muscle, even a muscle guy with no shirt on right before the yell go, he does push up so that his abs are more flex and then they shoot.

[00:13:09] Jaya Rose: Yeah, exactly.

[00:13:09] Kris Ward: So just get to the point.

[00:13:11] Jaya Rose: Now we’re Muscle men. It’s cool.

[00:13:13] Kris Ward: Yeah. Okay. So that’s really insightful. So I guess that’s part of being bold is just cut to it instead of softly introducing this is what my clients say about me. So I’m not bragging, I’m telling you.

[00:13:25] Jaya Rose: Yes.

[00:13:26] Kris Ward: Get to it it

[00:13:29] Jaya Rose: That’s right. And why do we do that? Why do we, we all have these stories that we shouldn’t be too much, that we shouldn’t talk about ourselves, that we shouldn’t brag. God forbid I’m a woman who looks like me. Who? I’m not in a suit. I’m an unconventional woman out here talking about money.

[00:13:46] Yeah. And money wins. Yeah. This is rebellion in some ways, and it does take being bold, like that’s why it’s considered bold. Because it’s just not status quo to do it.

[00:13:58] Kris Ward: Yeah. Okay. All right. I’m learning. All right. And then condensing your message. I guess we touched on that a little bit already.

[00:14:04] Jaya Rose: Yeah

[00:14:04] Kris Ward: Because just cut the fat.

[00:14:05] Jaya Rose: Cut the fat. And also, one thing I’d love to remind people is that things that are really easy for you, so if you are let’s say that you are a nutritionist and you help people get new, more nutrients into their day. That might, a lot of things about that are gonna be very easy for you.

[00:14:22] But for someone who did not grow up eating healthy at all and maybe doesn’t even know what nutrients look like, you’re gonna blow their mind by showing them how they can add spinach to their smoothie. Something that you do every single day.

[00:14:36] Kris Ward: Yeah. Yeah.

[00:14:36] Jaya Rose: So think about the things that are very easy for you. Like for me, creating the hooks and the videos, that is easy for me, but I know that’s not easy for other people, and one little piece of wisdom that I share could really help somebody. So recognizing that you have a lot of pieces of wisdom that you can share that don’t need over explanation. And I love to think about truth bomb.

[00:14:58] So something I help people do in my Magnetic On Camera program is just create a list of truth bombs. Start to think about your wisdom and even, even your conversations or what you would say to someone to help them, but in the form of just one potent truth bomb.

[00:15:14] Kris Ward: And you know what’s interesting to me about that too is I think anything done well looks easy and then we start to scu subscribe to that thinking, oh, everyone knows how to do that.

[00:15:23] Cuz it just comes natural to me. But also I know for we were having this discussion with my team, and when somebody starts working with this in the Winner Circle, one of the first things we do is just basic stuff. The first couple weeks is 90% of people are using their calendar wrong. It’s in the most rudimentary ways, the most successful people in the world are using the same calendar as we are.

[00:15:43] And they will buy or not buy a company just by asking to see the calendar of the person in charge, cuz there’s so much information there. Okay. Now, to me we do that in the infancy stage of working with us. It’s so small, it’s basic, and I know people get a high off it and it really is a game changer for them.

[00:15:58] But I wasn’t doing that in my short form videos because it’s not really what I do, we are not all into the productivity thing. It’s here’s your running shoes if you’re gonna go to the gym. And then Heaven helped me. I see somebody else doing something similar about the calendar, and she’s just got this cheap thing a video on TikTok where you’re showing the blue the blue screen behind you.

[00:16:18] Yeah. And of course it’s going through the roof. Everyone finds this fascinating. I’m like, I do that and the first day we don’t even talk about it. I think we skim over. Yes. And don’t, and we start to get to what we think is the heavier academic stuff. Oh, let me get to the important stuff.

[00:16:36] That’s not the important stuff. And then we’re missing the jewels. And I know I’ve been I, I’ve done that more times than I care to admit.

[00:16:43] Jaya Rose: Yes. No, you’re so right. It’s like we live within our own experience and we don’t, we have to really look at things differently in order to condense your message and share from a place that’s gonna help people.

[00:16:58] But just like you said to me before this podcast, my audience wants to be able to take something away from this. Yeah, that’s what you said. You said we wanna give them a quick win. These, more like conceptual things are great, but we really want people to win the day, win the hour, win the day, right? What’s a quick thing? And so it’s really that same concept like you already have that.

[00:17:20] Kris Ward: I have just been schooled because it’s my whole philosophy on everything I do, and it’s not in my short form videos because the short form videos, sometimes I’ll go down the lane of listen. There’s this whole mentality of there, of grinding it out and that’s part of the journey and it’s not.

[00:17:36] And so if I’m not careful, I get into the concepts of why, I’ll joke around and say that which doesn’t kill you, makes you tired, or here’s what you’re being led to believe. It’s just so the idea, of building a team that once you get to a certain level can afford it. No, you can do it now and you’re never gonna get there without that team.

[00:17:54] So I get down these conceptual roads, but you’re right, I’ve just been schooled because it is everything we do in this podcast or anything I do with my paying clients, it’s now, no fluff. Big results. That’s what I’m all about. But I’m skimming over stuff in my short form videos cuz I think I have to explain the explanation of what I’m telling.

[00:18:13] Jaya Rose: Yeah. So I really love to tell people, if you can help someone have a transformation in 30 seconds, imagine what they will do, what action they’ll be willing to take next, which, it could very easily lead to a sale. .

[00:18:27] Kris Ward: Yeah. Damnit. Good stuff here people. You can talk amongst yourselves because I’m just arguing in my brain that I had

[00:18:35] Jaya Rose: We gotta go. We got stuff to do.

[00:18:37] Kris Ward: Yeah. ,I’m like, oh my gosh, how did I not see this? And I tell my clients that all the time. You can’t see the prescription when you’re in the bottle.

[00:18:44] Jaya Rose: It’s true.

[00:18:44] Kris Ward: Oh my heavens. Okay.

[00:18:45] Jaya Rose: No, we all… I’m a business coach, but I absolutely would hire a business coach to help me. We all, that’s why we need community. Yeah. And we need other eyes on our stuff. It’s great.

[00:18:54] Kris Ward: A hundred percent.

[00:18:55] Jaya Rose: It’s great.

[00:18:56] Kris Ward: Okay. Does that cover potent, because I feel like it’s potent. Are we? Is that potent? Okay. Yeah. Okay. So then let’s move to outlining in scripts. What is your philosophy on that?

[00:19:05] Jaya Rose: Well, I love this because you mentioned a couple times that you don’t like that and it can feel canned, and I think that’s your truth and we need to start there. If I was helping you as a client, I would say that’s totally fine. Also, you know very well that when you create structure around something, it allows for more freedom within it.

[00:19:23] Kris Ward: Yeah.

[00:19:23] Jaya Rose: And it all places in your business. That’s true. And it’s true with video as well. So I, it’s funny cuz I’m actually putting out a video today where I teach an outline that almost every single one of my videos follows. Do I ever look at that outline and or think about it while I’m doing a video? No, because I’ve done it so many times.

[00:19:42] So now it’s the freedom within it though, to know that, okay, this is what’s going to land. it land, it’s going to potentially help it get seen by more people. We do need structure because it’s not a normal way to communicate at all. I find it very helpful to go, okay, we need a hook that’s three to five seconds.

[00:20:04] Kris Ward: Oh, I do that for sure.

[00:20:06] Jaya Rose: Okay. Then we need to tell people. Yeah. We need to make sure that we’re telling people what they’re gonna get out of the video. So this is what an outline looks like in my world. It’s not what you’re saying. Yeah it’s why you’re saying it.

[00:20:21] Kris Ward: No, a hundred percent. So let me clarify because I do agree with you. A – I definitely do an outline. I definitely have the hook ready. I do all that. And also now with the ability to have jump cuts. And if for some reason you’re watching this, you dunno what jump cut is, it means that I can just say a sentence like I help clients save 25 hours a week within the first month clip, and then I can say the next sentence and hit record again so that there is a skip in the video, but I’m really only recording one sentence at a time.

[00:20:46] So in the past I struggle with scripts where then you’re talking, you’re trying to remember, do I say hence now or therefore Oh yeah. You know what I mean? Yes. But I think now you could write out the script because you’re doing it one line at a time. Anyhow, as long as you don’t get stuck on making this a essay.

[00:21:02] But I do agree definitely lots of structure in the outline and really you can lean into scripting more now when you don’t have to memorize it.

[00:21:09] Jaya Rose: Yes. And for me, I teach people scripts, like I give them scripts within my program. They’re really just ideas. So a script around how to sell something is gonna look different than a script around five tips for something or a truth bomb for something or Right. There’s all these different way, it’s more like what style are you communicating in? Gotcha. And that’s what the script is gonna help you with.

[00:21:32] Kris Ward: .Yeah. Because the winging it gets back to you now you’re chatting and people are scrolling by, your mother wouldn’t even watch the video. So I do believe in structure and everything. Structure frees you. Yes. That’s what it does.

[00:21:42] Jaya Rose: Yeah, it totally does. And I am Mrs. Free spirit, if you told me what to do. I would immediately think I didn’t know how to do it and, or I didn’t wanna do it. . So I cannot deal with structure very well. I have to be creating my own structure within everything, or I’ll rebel against it so I don’t have a day of the week where I create a bunch of videos, right?

[00:22:03] I don’t batch content, I don’t have all of my outlines done. I just know how to do it in my brain, and then therefore, I know how to teach it to people who need more structure than me, right? So I think you can really meet yourself where you are so you don’t rebel against it.

[00:22:18] Kris Ward: That makes sense. Okay. And the fifth one is Con Content and Convert.

[00:22:23] Jaya Rose: That’s the fourth one. The other one is

[00:22:24] Kris Ward: Oh, sorry.

[00:22:25] Jaya Rose: Promotion in sales.

[00:22:26] Kris Ward: Oh, promotion.

[00:22:27] Jaya Rose: Yeah. So content that converts is all about giving those wins that are relevant to your actual business. Okay? And so one thing we really need to remember with short form video is that every single video you create could be the one that reaches the largest audience, every single one.

[00:22:44] And we can’t we can’t minimize that because that is the power of short form video, especially on an app like TikTok, okay? Where there’s a for you page and you are able to get in front of so many new people. So because of that, we need to have a way that we’re thinking about our content that is always leading back to what we do.

[00:23:02] I believe you probably do this well already because you have a clear message within your business. But to the detriment of businesses, you can get distracted and think, oh, I could just do a video about this product that I use every day. And it’s but you don’t really want that video to go viral.

[00:23:18] right? Because then you’re gonna have a ton of people who are all about, your skincare routine when you’re teaching how to create a podcast. Yeah. And they’re not gonna be interested. Then you’re gonna have very low views. It’s gonna affect the algorithm. There’s a lot of reasons.

[00:23:32] Kris Ward: I think where you’re speaking to Jaya is the idea of people get all oh, okay, just need the video to go viral and then everything will be fine.

[00:23:38] And there’s me at McDonald’s. That wouldn’t happen by the way, but anyhow, somebody at McDonald’s and then that video goes viral and you think that’s just gonna translate the watch all your other videos. No. That’s a person interested in whatever hamburger you’re having. Yes. And they’re not going to be buying your course.

[00:23:51] So yes, you can have great success, but it doesn’t lend it they don’t then follow over to all your other videos. So I think that’s a good cautionary tell.

[00:23:59] Jaya Rose: Yes. And speaking directly to the outcome that you help people with within your business. For example like I mentioned already, I’m launching a program called Magnetic on Camera, so I’m doing a series on TikTok called Magnetic On Camera, the series that helps you attract an audience of soul fans who buy from you.

[00:24:18] And I say that over and over in every single video. That’s a really great example of how to create content that converts because what is my intention? Not everyone has to buy my program at all, but the people who want to, I want them to know it’s available and that it is a potential way that I can help them. And so thinking about it that way what are the objectives of this content?

[00:24:41] Kris Ward: Makes sense. Okay, so our last one quickly is promotion, did you say?

[00:24:46] Jaya Rose: Yes. Promotion in sales.

[00:24:48] Kris Ward: Okay. . All right. In two minutes, can you run us by what we should be keeping in mind of that?

[00:24:53] Jaya Rose: One thing I love about promotion and sales is that if you have all of these other pieces in place, if you are being bold, you’re able to create a potent message.

[00:25:03] You’re being clear about what you’re speaking through outlines. And you have content that is leading back into your business, then promotion and sales really happens on the backend. And so I teach how to do promotion and sales within short form video. And the truth is that most, if it doesn’t happen in short form video, it’s about what you do to lead people into your funnel or your, I call it like a leadership ladder, where they’re coming into the next phase of whether it’s just your email list or listening to your podcast, and then you’re selling in whatever means you do I launch things like I do launches. So I invite people into a free workshop. Now the important thing to know is that you really aren’t gonna sell on short form video.

[00:25:47] Kris Ward: Yeah. Yeah.

[00:25:48] Jaya Rose: That’s the key. And so if you are not making sales, then we identify those other places. .

[00:25:54] Kris Ward: No, that is a good reminder. It is not it. It is so people can know of you, so you can take them to the next step.

[00:26:01] It is not oh my gosh, I’m putting up these videos and then, Narnia and Susan, everything is just hunky dory. So yes, that is a good reminder because I do think that we’re, we hear it so often why we have to do it. You do have to be there. It’s like you, you can’t not be in the room that everybody else is in. You have to be there for sure, but then you have to do something next after that. Yes. That’s a good reminder.

[00:26:21] Jaya Rose: Let me put it to you this way. If you had a storefront and you were giving out samples of brownies and it’s a bakery, you would maybe have a d a table outside that’s giving people samples, and that’s great.

[00:26:33] You’re not gonna try to sell to somebody, right? Then they’re gonna taste it. They’re gonna decide if they like it. They’re either gonna walk away or they’re gonna wanna come in the store to look to see, can I buy this? Do you have these available. And so that is your storefront, and it’s important to know when is the right time to make the offer to them.

[00:26:53] Kris Ward: That is just everybody write these things down. All right? Because it’s a very good analogy, and we all can appreciate and remember brownies. Yes. Okay. Jaya, where can we find more of your brilliance?

[00:27:04] Jaya Rose: Yes, I’m with Jaya Rose everywhere on social, so Instagram or TikTok, I recommend follow me on TikTok because that’s where I do most of my original content.

[00:27:16] Okay. And my website is I’m trying to change it to But then I have to change all the links everywhere, so

[00:27:23] Kris Ward: Oh, okay.

[00:27:25] Jaya Rose: little.

[00:27:25] Kris Ward: We’ll see how that goes. We’ll check you at both places and see where you are. Okay, that is fantastic. We so appreciate you and everyone else. We’ll see you in the next episode.

[00:27:34] Jaya Rose: Okay. Thank you.