This week’s episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day’s Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Louise Brogan.
Louise Brogan sheds new light on LinkedIn. Listen in as she discusses aspects of LinkedIn that have been completely overlooked!
-the secret power of the LinkedIn Business Page!
-how to use LinkedIn like a business conference
-ninja tricks to get email addresses…
And MUCH more!!!
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Louise Brogan Podcast Transcription
[00:00:00] Kris Ward: Hey everyone, welcome to another episode of Win The Hour, Win The Day. And I am your host Kris Ward and today we have Louise Brogan in the house and it’s, Louise calls herself “LinkedIn with Louise” and she is going to talk to us about something that, ah, I think it’s a bit of a thorn in my side, Louise.
[00:00:17] And we really haven’t had anyone dive into it in this kind of detail on the show before. So welcome to the show
[00:00:25] Louise Brogan: Thank you so much, Kris. I’m looking forward to diving in with you.
[00:00:29] Kris Ward: Me too. Okay, so we’re gonna talk about LinkedIn and LinkedIn is really evolving and changing and becoming much less stuffy the last few years.
[00:00:38] And I really do feel a totally different vibe on LinkedIn. Like it’s really becoming stuff, not a place just to post and dash. Like you could really have meaningful conversations on LinkedIn now, wouldn’t you agree?
[00:00:48] Louise Brogan: Oh, absolutely. I think it’s all about relationship building and it is, no, it is no longer the place where you stuck up your resume or CV and then just walked away.
[00:01:01] Kris Ward: Yeah. And in that though, you and I were talking about how to message people because this is the part that I struggle with cuz I think people should know this by now. But I know for me, I know. Okay. But I guess you don’t know what you don’t know, right?
[00:01:19] Louise Brogan: Yes.
[00:01:19] Kris Ward: And then when you do know something, then you forget
[00:01:21] once upon in time you didn’t know it. But, so here’s my pet peeve. I don’t know you, and you just ask for a connection let’s connect. Or worse than that, when people hop on and say, oh, I was checking at your stuff. I think we have a lot to collaborate. Let’s connect and hop on a call. Go away from me.
[00:01:41] Sorry. I got extra time. I’ve got family to, I don’t even know you. Let’s start off, so let’s talk about the dos and don’ts of how do we make connections, how do we get into other people’s LinkedIn box without being that LinkedIn pain in the butt? Which I think also does turn people off LinkedIn a lot cuz I think it’s pretty, still pretty prevalent there.
[00:02:02] Louise Brogan: It’s very, yeah, I got three of those today already. Yeah. So if you like to think of LinkedIn is, if you imagine it is like the online version of your favorite industry conference or event. So you Oh, that’s fine. You call the conference.
[00:02:16] Kris Ward: Hold on. Yeah, that is really good. I haven’t heard that yet.
[00:02:20] So think of it like you’re going back in the day to a networking event in your industry.
[00:02:24] Louise Brogan: Yes. Yes.
[00:02:24] Kris Ward: Okay. I like that. I’m okay. I’m visualizing, here we are.
[00:02:27] Louise Brogan: Okay, great.
[00:02:28] Kris Ward: Okay, go ahead.
[00:02:28] Louise Brogan: Okay, so Kris shows up at the event. (Logs onto LinkedIn.) Before she goes to LinkedIn, the conference, she’s thinking, okay, I wanna go and listen to these three speakers.
[00:02:42] I’m gonna catch up with these three people that I know from my network from before. And actually I think it’d be really cool if I met some other people who are also interested in talking about podcasting or LinkedIn or potentially writing business books. So if you approach LinkedIn like this, it becomes so much better a place to go.
[00:03:00] So imagine Kris walking around the conference. Is your personal profile on LinkedIn? How do you meet other people at a conference? Would you walk up to that person, shove your business card in their hand and walk away?
[00:03:14] Kris Ward: No. No.
[00:03:15] Louise Brogan: Hopefully not.
[00:03:16] Kris Ward: Yeah. Yeah.
[00:03:17] Louise Brogan: How do you meet somebody at a conference?
[00:03:19] You maybe sat down beside them. You were maybe at a table listening to the same speaker. Maybe you had heard of them and you wanted to meet them. Maybe you heard them on a podcast and you saw them across in the coffee queue. Maybe you’re standing beside them in the coffee queue and you say, hello.
[00:03:35] So this is how you meet people on LinkedIn. All of those things are happening on LinkedIn. You and I potentially have just watched the same LinkedIn Live, or maybe we’ve both commented on the same LinkedIn post, or I can see that I’m following somebody on LinkedIn. Let’s say, oh, for want of a better person, Oprah Winfrey, who doesn’t post on LinkedIn, by the way.
[00:03:56] So that’s not a good example, but let’s just go with her. So I see there’s Oprah Winfrey and oh, this this person, Kris has just commented Oprah Winfrey. Oh, what does Kris do? I look at Kris’s headline or name badge and I think, oh, Kris looks like something interesting to me, and I strike up a conversation.
[00:04:14] Comment on your post. And I think actually let’s connect. So you meet somebody who’s listening to Oprah on stage, you’re sitting beside each other. You’ve both enjoyed what she said. After she’s finished talking, you start talking to each other and you think, oh, I like this person sitting beside me. We should keep in touch.
[00:04:32] Let’s exchange business cards that is high. You should approach LinkedIn.
[00:04:38] Kris Ward: We could end this right now because that is a game changer for, I knew all the things that you said ish saying, don’t treat like me like this, do it like that. But the visual that you’ve given me, I think will forever guide me moving forward.
[00:04:52] That is a game changer. And you know what’s really interesting when you talk about this and I I first think, ah, I didn’t even think of that, but yet I did it last week and it worked. So you’re saying, okay, here we are. And we’re listening to a speaker. And so yeah, we all have done that. We listened to a speaker, we talked to the person beside us.
[00:05:08] Great. And you’re saying, if somebody else comments on LinkedIn, comment on their comment all it’s I never think of that. I do think of commenting on your stuff and everybody’s stuff and try to have a direct relationship with you, but I forget the crosstalk. Yes. However, there is a gentleman that I really was interested in getting on my podcast and wrote an amazing book.
[00:05:29] And I even got the person that, that knew him and they, he had written so person. Mike wrote a Forward for Steve’s book. I knew Steve. Steve introduced me to Mike’s assistant. I was trying to get him on the show. It’s a really big deal. Yes. And I just didn’t get a reply back, even though I had this contact.
[00:05:47] This six months ago. Yes. Last week, couple weeks ago, somebody had talked about this author and how great he was and they heard him. , and then I tagged his name and said, yes, he’s amazing. I’ve been trying to get him on the show. I even knew Steve and Steve, blah, blah, blah, and I listed all the things I loved about his book and what he does.
[00:06:05] Yeah. Then I reached out and made another connection again, even though his other connection, this is to be the world’s stupidest, longest story. But anyhow, then I messaged him. He had seen my comment, and now he’s gonna be on the show. So I really could have worked on making that story shorter. But the point was, and a weaker person, Louise would start the damn podcast over and say, Chris, there’s a better example.
[00:06:29] No, I know that example. It’s so true. Yeah. So I did get him in the comments while other people were talking about him, and then he chimed in to say thank you to somebody else. And because I was there, then adding to his greatness and listing his credentials, I finally got the attention I was looking for, even though I had a sidebar connection.
[00:06:48] Louise Brogan: Yes.
[00:06:48] Kris Ward: So I think that’s something that I’ve missed a lot, is I never thought of connecting with the people who we are also commenting on the same post.
[00:06:58] Louise Brogan: Yes.
[00:06:58] Kris Ward: I missed that completely.
[00:06:59] Louise Brogan: That is literally how a lot of people will find you. And to take that analogy further, Kris if you are at the conference and you wanna be seen by other people there, you might take out a sponsor booth, right?
[00:07:12] To me, that’s the company pages on LinkedIn. So the individuals are walking around, that’s the personal profiles, the company pages. So I say, I meet you and you say, yep. Win The Hour, Win The Day I say, oh, I’m really interested in that. How can I find out more about this organization? There’s the sponsor booth over here, aka, the company page, and I go there and I can find out all the information that I need to know about your company, from your company page or the sponsor booth around the hall of the conference.
[00:07:42] Kris Ward: So I was always led to believe I only use my company page to get the damn icon for my profile page, right? Cause when you, and you have to list your, like I list that I work at Win The Hour, Win The Day in order for my icon to come up, my logo to come up then it has to be linked to a company page.
[00:07:58] But I have given no love or attention to that company page because I was always under the impression people do business with people, nobody cares about your company page.
[00:08:07] Louise Brogan: People do business with people, but also people like to check out are you who you say you are? What is this company all about?
[00:08:14] Who else works there? How can we get in touch with this company? Do they have an address? What products do they have? Like company pages are very overlooked and should not be. If you have a team, they could be attached to your company page, but when someone Googles you or your company, your personal LinkedIn profile and your company page, are on the first page of those search results.
[00:08:35] So you should be using your company page. There’s so much two company pages. Oh, you can send out newsletters
[00:08:42] Kris Ward: To say, I missed the boat. Is I’m in a car and nevermind I missed the boat. I’m in a car and you’re in a boat. .
[00:08:47] Louise Brogan: Okay. Yeah. You’ve driven home. You’ve driven home from the conference. And I’ve taken a helicopter.
[00:08:53] Kris Ward: Yes. Okay. So when, every time, so when I’m posting regularly, I’m putting videos up, I’m doing all that one can do on LinkedIn. Should that be the same stuff on the company page or different stuff or different times?
[00:09:05] Louise Brogan: It should be. It should be different. So if you think about, let’s go back to our conference.
[00:09:11] Kris Ward: Okay.
[00:09:11] Louise Brogan: Me talking to you, Kris, in the coffee queue is our personal profiles.
[00:09:17] Kris Ward: Okay.
[00:09:17] Louise Brogan: Me going over to your sponsor booth is more of the traditional marketing at the conference and on LinkedIn now with video on your company page. So if you put a video up on your personal profile, it just goes through your newsfeed and it disappears unless you put it into your highlighted or featured right reel, right?
[00:09:39] Kris Ward: Yeah
[00:09:39] Louise Brogan: When you upload a video onto your company page, they have their own tab on your company page.
[00:09:45] Kris Ward: Oh.
[00:09:46] Louise Brogan: You can look at a company page, we’ll see home, about, posts, videos.
[00:09:52] Kris Ward: Okay.
[00:09:53] Louise Brogan: So they have their whole own space on a company page.
[00:09:58] Kris Ward: We’re returning the car around. I’m like, oh my gosh, okay. This is so interesting to me because, you just get in your zone and you work so hard and you think, okay, fine, social media.
[00:10:09] Okay, fine, LinkedIn, I gotta be on LinkedIn more. That’s the thing. And it wasn’t the thing five years ago. Boom boom. And then you just think, look at me. I’m so proud of myself. We’re posting regularly, we’re putting videos at regular, I’m engaging with people. I’m getting, referrals or testimonials, all this stuff.
[00:10:24] And then you just think you get into this routine and then I’m oblivious to the business page. Oh, oblivious. So the stuff you’re telling me I should know cause I could hop over to my own page, but I haven’t, so I’m like, oh my gosh, there’s all this stuff to do. Okay. So we should and then I assume, I’m like, as you’re talking, thinking, I’ve never checked out a company page.
[00:10:45] Just cuz I’ve never checked it doesn’t mean they’re not checking out mine. And then also now I’ll go look at somebody’s company page and go, oh, I didn’t know all this stuff about them. Okay, oh my gosh. Headache. Here we go.
[00:10:56] Louise Brogan: The other bonus on a company page and there’s loads. But another really key thing is if you host an event, so if you’re doing a LinkedIn live or like Friday passed I hosted a small business networking event here in Northern Ireland.
[00:11:11] If you put that as an event on your personal profile, people say they’re coming to it, right?
[00:11:15] Kris Ward: Yeah.
[00:11:16] Louise Brogan: If you put it on your company page, you can get people to register one click through their LinkedIn profiles, which gives you their email addresses.
[00:11:26] Kris Ward: Oh.
[00:11:27] Louise Brogan: So then you can email all those people and say, Hey Kris just reminding you our event is this Friday. Hope you’re still coming.
[00:11:34] Kris Ward: Oh, okay.
[00:11:51] Kris Ward: Okay. So you said we took this turn in the road. You’re like, it’s the company page is highly overlooked. So I’m not the only one overlooking this.
[00:11:59] Louise Brogan: No, you’re not.
[00:12:00] Kris Ward: Correct. So not that I’m trying to make myself feel better, but what I am saying, if we get on this, if we get on this, we’re ahead of the curve. Yes, is really the, so everybody listening you guys now, we’re all here ahead of the curve.
[00:12:15] Okay, excellent. So we’re gonna be focused on that a little bit more. Okay. So back to what I thought our original conversation was, but I missed this whole thing here is how are, so we talked about being in the conference and now we’re engaging with the person sitting me beside as what have you. So what are some do’s and don’ts for how we reach out for to people?
[00:12:36] Louise Brogan: It is literally how you behave in person.
[00:12:39] Kris Ward: Okay.
[00:12:40] Louise Brogan: So for example a gentleman sent me a LinkedIn in meal earlier today. So people who dunno what the mail is, that’s the, if you have a paid profile, you get 20 InMails or 15 InMails a month. It’s LinkedIn’s internal messaging system that you can send a message to somebody who you’re not yet connected to.
[00:13:00] Okay, so this guy sent me an InMail today and it was a bit salesy. But it wasn’t horrendous. And he said, if you’re interested, let me know. If you’re not interested, absolutely no problem. And it was interesting enough for me to click on his profile and go and find out who he was. And it was really funny because the last post he put on LinkedIn was, why is everyone so offended by cold messaging on LinkedIn?
[00:13:23] Is it not a platform for seals? I thought that’s hilarious. Cause you’ve literally, that’s how I’ve come across you by, because you’re doing this. But also I could see with the first glance at his profile that he is selling a software that is about trying to get you more leads on LinkedIn. So I’m not interested.
[00:13:42] So I said no, thank you. If I’d met him at a business networking event, Kris, is that what he would’ve done? Would he have walked up to me and said, Hi I’m. Let’s say Charles, that’s not his name.
[00:13:55] Kris Ward: Yeah.
[00:13:55] Louise Brogan: Hi, I’m Charles. We help customers get more leads and sales through automation on LinkedIn. Are you interested, yes or no? I’m like…
[00:14:02] Kris Ward: Hold on. We’re gonna do sidebar con, hold on. We’re gonna do a sidebar conversation for a second. I’m gonna point out the reason that she said the word Charles, cuz she’s not bragging, is, you know why Charles is top of mind for her because she just meant the kings. She was one of the small business people that was recruited to meet the king.
[00:14:21] Funny enough that she said she’s got a picture of her with the king and now you use the word Charles. So I’m gonna brag for you. That’s topical and information. Alright. Back to Charles and his friends. Call him King, but go ahead . He’s too busy laughing now.
[00:14:38] Louise Brogan: Yes. Can you imagine, say you and I go to you and I go to. Yeah, I don’t know. The zero Accountancy cough conference for yeah, business owners. And this guy Charles comes up to us and immediately, says, I’ve got this amazing software, are you interested? You and I would look at each other and go, how fast can we get away from this person, please? Yeah. Yeah.
[00:14:59] Where’s the, he said, oh, hi. Hi, Louise and Kris, I just heard you talking on a podcast thought was really interesting. When you talk to my Charles I’d love to connect with you. I’d be like, oh, okay, that, yeah, why not? That sounds fine. And that’s what fits most people off LinkedIn.
[00:15:15] Kris Ward: So I do that. I definitely reach out and say to people, oh, I think that’s how I found you. I heard you on something. I was like, oh my gosh, we should chat. Whatever. Yeah. So that’s fine. I can do that. Now what about the people where. It’s not as clear. Like they didn’t do something like, oh, they wrote a book, or they’re on a podcast or whatever.
[00:15:33] Yeah. And you do wanna engage with them. Cuz I, I see people, like last week I got one too and it looked like she did her homework. She was like, oh, I see you did this and this. And, but I knew at the end she says, and she’s trying to connect with me and she goes, oh, I have a quick question. And and they say that it’s like the people selling perfume at the mall when you’re walking by.
[00:15:50] Yeah. But I went for it anyhow, just to see what she did. Yeah. And I accepted the connection, which was hilarious because she looked like she’d done her homework, but then she said, could we help you find a VA and put systems and processes in your business? And I said, you clearly have not done your homework.
[00:16:08] Cuz I’ve written a book on that and I have a Winners Circle, which is splattered all over the internet. I’m on hundreds of podcasts. Like you, you can’t not know that about me. Go away. So yes. But so how do we, when we just wanna have a general, that chit-chat at the conference. without it being spam.
[00:16:25] Hey, I see you’re from Canada. That’s cool. I thought we’d connect. That’s one way of it. But how do you keep that going without them asking stupid questions or, when people just ask questions to keep the dialogue going.
[00:16:35] Louise Brogan: Yeah, so I think for me what I think it’s about building, so what way I teach people like, cause we do workshops and stuff.
[00:16:44] I teach people to use LinkedIn is let’s find people you actually genuinely want to connect with. Are people like look Louise, but we’re in business and we have to sell. Yeah, I know that. But what has always worked for me and the reason I niche down into LinkedIn in the first place was it’s not the people that I connect with who become my customers, it never has been.
[00:17:05] It’s the people in their network who need what I do. So I connect with people because they have genuinely, cuz they’ve said something interesting or I’ve been looking for someone who does a particular thing and I’ve come across them or I saw a comment that they made, or I heard them on a podcast or whatever it is.
[00:17:22] My network is pretty small for someone who actually works in LinkedIn marketing. Small being from, I’ve got 8,000 or so connections on LinkedIn that I’ve built up over 10 years. Other people who do what I do have got tens of thousands of followers. And I don’t, but that’s because I do not just accept connection requests from anybody and everybody.
[00:17:45] And I also don’t gurah and just randomly connecting with people. It’s like ever increasing circles, like a ripple in a pond. Yeah. The people that I connect with I genuinely want to connect with ’em cuz there’s something that they’ve done that’s interesting to me, or I think that their network are full of people that want to hire us.
[00:18:07] Absolutely. It is business. But when I connect with that person and they post stuff, so do we think called notification bail on a personal profile and on a company page. So if someone that, so the minute I am building up a lot of content around LinkedIn for law firms, so it is in my interest to connect with people who also work with law firms.
[00:18:30] I am not connecting with the law firms and the attorneys. I am connecting with the people who also provide services to those law firms because their networks are full of law firms and attorneys who they already work with. When I post my podcast episodes about how to use LinkedIn for law firms, those people, because I am active and engaging on their content, they will see my posts and because my posts are written in a way that drives conversation.
[00:19:01] So I, I always, this is a top tip. Take nothing else away from this podcast today. When you write a post on LinkedIn, always ask a question at the end. Okay? If you don’t ask a question, nobody ever comments. When you ask a question, people start to comment. They get your network, get used to you having conversations, and that’s how you get more engagement on LinkedIn.
[00:19:20] But the people who also work with the law firms will start to comment on my content. Guess who sees their comments? Their network, which is full of attorneys who I want to get in front of, even if they don’t, the people who I’m connecting with, who I’m building relationships with, and it’s all out on the newsfeed they, next time they’re with their client and the client says, yeah, we’ve fully thought about LinkedIn actually.
[00:19:47] How’s it working for you? And they’ll say, oh, blahdi, blah, blah, blah. And they says, yeah, I think we need to do something about this. And they’ll say, oh, you need to talk to Louise Broken, because she talks about LinkedIn for a lot of firms. And that is literally how I have built this business.
[00:20:00] So if I just went out and cuz you can do this if you want to. I’ve advised against it. Go into the search and type in a partner in law firms in Kentucky, right? Yeah. And it’ll pull up a whole list of people. And I could just go through each of those people one by one and send them a connection request and say, hello, my name’s Louise Brogan.
[00:20:21] I run a boutique marketing agency. We provide LinkedIn done for you services for law firms. Would you be interested in having a conversation? How many Kris, do you think would reply ?
[00:20:32] Kris Ward: Yes. And that’s the thing is I think it’s really simple, but yet, like hugely profound what you’re talking about is because we know we’re all there for business.
[00:20:43] And yet what, the way the whole thing has been set up, up for the rest of us up until now is it’s okay, we’re going out to hunt for meat, create the kill, but we’re trying to be, I don’t know what about it, but you know that right there puts everybody’s back up. Who’s trying to sell who first, and he wants to be hunted.
[00:21:03] Yeah, nobody wants to be hounded and then even when somebody is being chatty with you, you’re suspicious of it. . But we do know, I knew it was all about relationships, but then it was almost like how many things how many steps does it take to build a relationship before I can tell you about my business?
[00:21:18] Yeah. What you are doing is being of service and really in your example, you’re now setting yourself up to be a mini speaker in one of the breakout rooms so that other people then know of you. Yes. Cuz you’re chatting with all the other people instead of the direct contact. Yes. So then it makes it so much more powerful when somebody else refers you or you are spoken of by somebody else and said, of you going around, banging up, trying to knock doors.
[00:21:44] Louise Brogan: Yes. Yeah. So that kind of brings me to, people say what, okay, Luis, I get it, but what do we post on LinkedIn then? And that’s where, again, if you look at it from coming at this from can I be of service to these people in my network? If you can share content that helps people and ask a question.
[00:22:06] So for example you could say, did you know here’s three, three great things that you should have on your LinkedIn profile. An updated headline, a featured section, and getting recommendations. Now that’s not the top three things I would say. I’m just off the top of my head.
[00:22:22] Yeah. And then I ask a question, what would you add to this? Or what area of the profile do you think is most important? People cannot help themselves, but answer that. And what happens when they answer it is my network see, will start to see it. Their network will start to see it more people will come and join the conversation and my visibility grows as a result of that.
[00:22:45] But I’m being helpful. My content is about how to use LinkedIn for business. Now it’s interesting cuz we’re just through November and November is all about small business Saturday and I’m a small business champion. So if anyone looked at my content in the last three weeks is all about promoting small businesses.
[00:23:04] It’s nothing to do with, here’s how to use LinkedIn for business, but I’m back to normal service now. So you can also talk about whatever it is that you want on LinkedIn, but if you wanna be strategic and get fined by people who are looking for what you do and build relationships, like people will look at your content and think, oh yeah, I think I will follow her because she talks about how to use LinkedIn for business and that’s really handy. I just came off a call, Kris, before talking to you today.
[00:23:32] Kris Ward: Hold on. I just wanted to add to that one point.
[00:23:33] Louise Brogan: Yeah, sorry. Sorry.
[00:23:34] Kris Ward: No. You’re so good. I’m sitting here nodding like I’m watching a show. I’m like, I am the show. Get in there. So hold on. You know what I’ll. True disclosure here. I think I your idea about asking a question simple, but obvious but profound again, and I have to say, there’s times where I’d be like, Ooh I don’t wanna ask a question cuz I don’t want it there in the feed that I asked a question.
[00:23:57] No one answered . But we can’t train people to answer our questions. And I think the point you also made was, that was a good question. Instead of just the obvious question, throwing a question at the end of the post just for the sake of asking a question. Yes. You know what I mean? Yes. I think that’s a difference.
[00:24:14] So you really are trying to have a conversation versus, look, here’s my hook question again coming from the wrong angle so it doesn’t serve you. So the questions I was afraid of nobody answering is probably just bad questions. . Yeah. She’s now laughing nervously cuz she’s like, like, I don’t know how to tell Kris she’s stupid, but that’s fine. Okay. My apologies. Continue.
[00:24:36] Louise Brogan: So I was gonna say, so I can’t, so I was introduced to a lady in Texas who I spoke to today, Danielle, really lovely. She’s a fractional C F O working with law firms. So how did this come about? I had said about a month ago, I’m looking to do more work with law firms, and one of my networks said, oh, I’m going to introduce you to this lady, Danielle.
[00:25:00] And we had our call today and she was lovely. And then she just said to me, you know what, Louise? She says I’ve been connected to you and following you on LinkedIn for a really long time. And this Kris is like the secret layer to LinkedIn. There are so many people who are watching you and reading your stuff and consuming it and enjoying it, who never comment on anything you do but they will still
[00:25:27] Kris Ward: Yeah, that is true. Mention, I do that. I can comment just because I want people to know that I want to like, I want you to see me, right? Yes. And I’ve learned, I can’t control who comments on my stuff, but I can control who sees me when I comment on others. But I had the same experience and I thought it was a really good life lesson.
[00:25:41] Somebody, excuse me, followed up with me and we met and she knew everything but like the street, like my phone number when I was a child. You know what I mean? Yeah. I’m like, what? Where, what? ? Yeah. And she says, I’ve been calling you for crazy long time on LinkedIn. And I said, really? I never, and I foolishly said, oh, I ne I don’t remember seeing you in any posts or anything.
[00:26:00] I, where have you been? And she said, , you never know who’s watching. Yeah. Like you, she said, I didn’t comment once, but I’ve been watching you for years. . And I was like, oh, somebody could told me that two years ago. I might have felt better on a dark day. But anyhow, yes. Yeah. But that is a powerful point because yeah, it does take effofrt to comment.
[00:26:17] And I only comment because I know it’s a good strategy for Yes. To engage with others, but other people are just consuming, they’re just there to consume, right?
[00:26:25] Louise Brogan: Yes. Honestly, I think, I dunno if it’s still the same statistic, cuz I’m not massively into statistics. Although I have a potential client starting next year who is I probably get up to scratch on statistics. But it, there’s 875 million people on LinkedIn, right?
[00:26:42] Kris Ward: Yeah.
[00:26:43] Louise Brogan: 99% of those people never post or comment on anything.
[00:26:49] Kris Ward: Really? Oh my gosh. Yeah. Even if that statistic is wrong and it’s 75%, no,
[00:26:54] Louise Brogan: I think it is 99. I do think it’s 99.
[00:26:56] Kris Ward: Yeah. But even if even if you said, oh, that’s outdated, it’s now whatever.
[00:27:00] It, the fact that it’s anything above 60 or 70 is crazy. Nevermind 99, right? Oh my gosh. Oh my heavens. Okay. Wow. Okay. I don’t wanna speak for you, Louise, but I would assume if people are looking for you, they could find you on LinkedIn.
[00:27:15] Louise Brogan: Yes, they can.
[00:27:17] Kris Ward: Where would people find more of your brilliance when you’re not hobnobbing with the king in, at the palace?
[00:27:22] Louise Brogan: So I have a podcast called LinkedIn with Louise and a YouTube channel where I teach you everything about how to use LinkedIn for free LinkedIn with Louise on YouTube or come and connect with me on LinkedIn as Louise Brogan.
[00:27:36] Kris Ward: Yes. Okay. Louise, you’re awesome. This is great fun. Thank you so very much. As they say in England, you’re brilliant. And everyone else, we will see you in the next episode.
[00:27:47] Louise Brogan: Thank you so much, Kris.