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Episode Summary

This week’s episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day’s Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Karen Yankovich.


If you’re feeling stuck on finding how to use LinkedIn for your business..

Tune in as Karen Yankovich shares her game-changing strategies for LinkedIn success.

In this episode, you’ll discover:
-Why LinkedIn is not just another social media platform.
-How to build real relationships with key people.
-The secret to turning LinkedIn into a goldmine for your business.

Don’t miss this chance to level up your LinkedIn game and open doors you never knew existed.

Get ready to think bigger and achieve more!


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Karen Yankovich Podcast Transcription

[00:00:00] Kris Ward: Hey, everyone. Welcome to another episode of Win The Hour Win The Day, and I am your lucky host, Kris Ward, because today we have Karen Yankovich in the house. Karen Yankovich is a well sought after LinkedIn strategist, and I’m super excited to welcome her back to the show. We’re going to dive deep. It’s going to be exciting. Welcome to the show. Karen.

[00:00:21] Karen Yankovich : I’m so happy to be here, Kris. Thanks for having me. I love everything you do. So I’m always, always fun to be a part of your world.

[00:00:28] Kris Ward: Oh my gosh. Okay. We can wrap it up from here. We’re good. Thank you so much. Okay. Karen, you really, I think have a really firm grasp on LinkedIn. You dive deep.

[00:00:42] You were doing it long before anyone else that I really knew was giving LinkedIn the appreciation that it deserved. You do it on so many different platforms. And so today what we’re going to talk about is a couple of things. We’re going to talk about how to really sustain or develop relationships with journalists using, you know, exposing elevating your PR using LinkedIn.

[00:01:05] And then for those of you, if you’re just not on the bandwagon yet, and you think, Oh no, I don’t use LinkedIn, which, Oh, I can’t believe it. Cause although I have, I have dropped the relationship and reinvested in it several times. So I, I hear what you’re saying, and if you have any caution to that, then Karen is going to tell us about her marketing style quiz, which will really open the gates for you.

[00:01:28] And then you might want to go back and re listen to the show, because then the other stuff we say, which is going to be just golden, will be even more useful to you. So Karen, let’s dive into it. Let’s talk about connecting with journalists.

[00:01:39] Karen Yankovich : Yeah. Well, you know, Kris, when I help people with a LinkedIn strategy, to me, I don’t really care how many people have seen your posts.

[00:01:46] I don’t care about the algorithm. I mean, those things, I shouldn’t say I don’t care. Those things are lower on the totem pole for me. What’s important to me is how many people are on my calendar. Like, that’s what I care about. How many calls are on my calendar from the strategies that I employ on LinkedIn.

[00:02:00] And when I do that, to me having people on my calendar is not necessarily here’s what I do. Give me your credit card. Excuse me. Sorry about that. It’s less about that. And, you know, there’s three categories. Of course, that’s one of the categories, right? People that might be a good client for you or might want to hire you.

[00:02:18] The second category being who is it could be a partner, right? Who’s got an audience of people that maybe so you’re having conversations, which are like, here’s what I do. Who do you know? But the third category is the plate is the part I want to talk about today. And that’s the piece that so many people overlook.

[00:02:33] And that’s the power of building relationships with journalists. I would love for you to have a strategy that puts one journalist on your calendar every week. And a journalist could be a podcast host, right? A journalist could be, you know, what is it that you do? And are you going to your local papers, national papers, international publications, and looking to see who writes about that?

[00:02:52] Are you connecting with them on LinkedIn? And are you building actual relationships with them? Not pitching them and saying, Hey, put me on your show or interview me for your magazine or your TV show. Just by saying, Hey, I just saw your article. First of all, journalists are prolific. So it makes it, there’s never a cold outreach to a journalist because we can always find something they recently did and say, you know, Hey, I just listened to this episode of your show or read this article.

[00:03:18] And I love that you talked about A B and C. My perspective is a B. Yes, but C, I don’t know. I really like D. Might be a good topic of conversation or just it made me it made me want to talk about that or then you can even create content around your perspective of that article but tagging that journalist right like actually engaging in conversations with journalists about their work about what they write about not from a contentious standpoint but from an actual I read it and here’s my point of view on it right

[00:03:50] Kris Ward: and oh my gosh okay hold on I want to jump in here because I think you are you’ve already delivered Delivered.

[00:03:57] I think, first of all, simplifying that, this is why I love talking to you because there’s just so much depth and text and subtext in what you talk about. So I, you know, we’re all about systems and efficiency and scaling your business and getting time back and all that stuff. But the clarity in, hey, if you have one PR person on

[00:04:16] you know, your calendar or your connection or your LinkedIn strategy per week, like that’s so simple, but so profound, right? That’s so easy to do right now we’re like, okay, I got that in my mind. What’s my goal for this week? One PR person. Okay, excellent. And again, identifying that could be a podcast or whatever.

[00:04:31] So I love that. It’s so simple, but I’m like, oh my gosh, you know, you would,

[00:04:37] these things get hot. Yeah. These things get hot and cold. Like, oh,

[00:04:40] I should be invested in PR. I could run around and do that. And then you leave it. Yeah. But to have that

[00:04:45] Karen Yankovich : consistently, we just do it consistently and we’re reading, we’re probably reading these articles or listening to these podcasts.

[00:04:51] All I’m saying is take the next step and connect with the hosts. You know, you have a podcast. I have a podcast. How many times a week do you wake up and see somebody on LinkedIn saying, Hey, Chris, just listened to episode 36 with Karen Yankovich and love that you talk about. Like it doesn’t happen as often as people think you will remember that.

[00:05:08] I remember that when people do that. Journalists remember when you talk about their work and tag them and let them know that you enjoyed their work and then connected with them from that place of, of, you know, I’m giving your point, not even, you don’t even, I don’t, you don’t have to connect with them giving your point of view.

[00:05:25] You can connect and say, I think you might’ve seen, I tagged you in a post. I shared the article you wrote. I loved it. My audience is going to love it. I want to learn more about what you do. Let’s be, let’s stay connected here on LinkedIn. Well,

[00:05:35] Kris Ward: and it reminds me like I am always. You know, I find interesting people interesting or, or sometimes something, it’s not even a topic that I’m interested in, but the person is interesting.

[00:05:45] And so you find yourself engaging conversation. And then I think we’re pulled into, or at least I should speak for myself. You’re pulled into social media and it might sometimes in a bad day, be the beast you have to feed. And then you forget all what makes. What has made life interesting in person or up to this point is having an interesting conversation.

[00:06:04] So again, we have to remember this a thousand times, or at least I do social media is social, right? And so just have sincere conversations with these people who are throwing their work out there all day long and, you know, engaging them in that. It’s, it’s, it’s so simple. It’s profound.

[00:06:22] Karen Yankovich : Right. And they need this.

[00:06:23] They need us. Yeah. You know, it used to be 10 years ago or 20 years ago. Maybe you’ve heard things in the media. Like if it bleeds, it leads right? Now. Now they talk about if it’s shareable, it’s arable. Right. So they have leaderboards. I’ve seen this leaderboards in newsrooms with how many followers they’re there.

[00:06:41] Their their journalists have how many, how many tweets and re shares and shares and things like that. That is what they’re counting right now. That’s what they’re looking at.

[00:06:49] Kris Ward: So when you are doing, that’s what the rest of us are doing. So why are they the exception?

[00:06:54] Karen Yankovich : They need us, they need us. So when we’re doing these things and doing it truly from a place of genuine interest in what they’re talking about.

[00:07:05] You know, they’re going to remember who you are and you’re building relationships. And this is anything from if you have a local store, you know, if you’ve got a dry cleaner on Main Street, you know, are you connecting with the small business people that write small business for all the papers within 35 miles of you?

[00:07:24] And are you inviting them to your grand opening? And are you You know what I mean? Are you engaging on what they do, right? If you are a restaurant, are you letting them know when you have a new, you know, something, and inviting them, inviting them to try out your new eggplant parmesan or whatever, right?

[00:07:40] Straight up to the international coaches that have things like involve them in your life. They are looking for these opportunities.

[00:07:48] Kris Ward: Right. And they’re still human. So they’re still going to post things about their own personal life that you can engage. That is phenomenal. Okay. Oh my gosh. So when you’re dealing with like myself and most of the listeners here, let’s say your coach and you’re dealing with clients around the world, sometimes it seems when you’re not a restaurant and you don’t know who the local radio or radio like TV show is or whatever, right?

[00:08:11] It can be overwhelming. So do we do in the search like magazines? Where do we start with finding the PR?

[00:08:17] Karen Yankovich : I would go as, as first of all, wherever you can niche start there. Okay. You know, if you are, you know if you are like a, if you’re a coach and you help millennials. In tech, you know, there is a publication for that.

[00:08:32] There are 50 podcasts for that. The more niche you can go, the more likely you’re going to get on those opportunities. Get those opportunities. And the more responsive you’re going to get because people are reading those niche publications. Right. Cover to cover more than they’re reading like fortune magazine cover to cover.

[00:08:48] Right. So, so when you’re, there’s two reasons you want to get media, right? There’s probably more than two, but we’ll talk about two right now. One is some people know who you are, right? Like some people see your name and, you know, they, they didn’t know who you were before, but I wish I could sit here and tell you that, you know, when I’ve been featured in these big media things, I’ve gotten 50, 000 calls to my website.

[00:09:07] I have not, it doesn’t know. It typically doesn’t happen that way, but where it does help me is credibility. So, so many people, coaches and consultants are, are shifting. We’re always shifting our, our are, you know, with, with the market, right? But maybe you’re leaving corporate and you’re just opening your consultant business, your coaching business, and you’ve got to shift into this new identity that you’ve never really done before, right?

[00:09:32] And you, you’ve got years and years of expertise, but not a lot of experience, right? So what’s going to give you that credibility? Well, when you’re interviewed on these magazines or podcasts and things like that it gives you that credibility that to to get that business while you over your competitors because your competitors are not doing this. Oprah is not going to come knocking on your door you have to go looking for these things and if you look for them, you can find them and probably your competitors are not doing this.

[00:10:03] So that’s how you will, you’ll have that ticker of media logos on your stuff that they may have. And so, yes, I love these kinds of things, right? I love when I get to talk to you, Kris, and your audience gets to maybe meet me for the first time, but also, you know, being, being Kris’s podcast. There’s credibility with that and, and vice versa.

[00:10:24] Right. So. So it’s just, it’s remember the value of the credibility that you get from the media, as well as the little media is just as valuable as the big media.

[00:10:36] Kris Ward: Yeah, a hundred percent. And I know for me, you were one of the first shows after my book came out and I had pitched you to be on the show and God love you.

[00:10:43] I’m sure you don’t remember it. I pitched you and then a couple of weeks later, you didn’t get back to me. And then I came back again. And then you finally said in the email, all right, let’s do it. Right. And it was big deal for me because there was so much substance to your show. And I did think it’s a transfer of, of trust as well.

[00:11:02] Cause I was like, Oh, she really knows her stuff. Her audience knows she knows her stuff. I’m in good company. And so that, you know, to me, that was a real stepping stone and it really did make such a difference. So I think you’re so right on that point. In my case where I work with what I would say a lot of the people I work with they look good on paper.

[00:11:22] They may have a podcast, they may have a book, they may have all these things, but they’re working way too many hours for where they are at this point in their journey. And they’re keeping that a secret because they’re not going to say, yes, yes, I had a successful launch. I went through burnout twice. So I still am sort of stuck in the general entrepreneur world because it’s not identified.

[00:11:41] They’re not self identifying. So I guess once though, I start the search and I would be, let’s say, looking at this on LinkedIn, one entrepreneur magazine might lead me to another where I might end up with dealing with entrepreneurs that are in their 40s, which would niche down with that.

[00:11:56] Karen Yankovich : But Kris, why couldn’t you still can niche your pitches?

[00:11:58] You could pitch why real estate agents are overworked and burnout. Why you can, you can still pitch to the niche magazines, just pitch to their niche. Okay. And talk about the burnout specific to their niche, right. You will absolutely get more visibility that way and, and credibility and credibility. And that’s where, you know, and when you have that credibility, that’s when, when somebody is checking you out, somebody said to me one time, they were checking me out to work with me, I guess what I’m like, do you have like 10 or 20 pages of Google?

[00:12:33] I’m like, yeah, that’s what I want to do for you. Do you know what I mean? Because that gives you credibility too. Even just all these things, like one of my clients was like, well, they, I, somebody just asked me to for a quote about like a.. The standing desks. And she was like, like a, an executive coach.

[00:12:50] I’m like, we’ll do it. Because it’s going to come up in Google for you, right? And the more that you have, the more credibility you have, the more I want you to land a business, right?

[00:13:02] Kris Ward: Okay, hold on. This is really important because I know this, but sometimes you forget what you know. So I am right now at a standing desk and it was a game changer for me and I love it.

[00:13:12] And we tend to think of our business, finding our ideal client and sort of wedging our way in their door. But you’re right. I could be contacting whatever magazine talks about blah, blah, blah. And in there they’re featuring standing desks and, and lend it to the fact that I find I’m much more awake and more efficient.

[00:13:28] And guess what? I teach productivity and blah, blah, blah, blah. Right. So us not fitting, trying to find your ideal client to fit into our world, but in the different topics of all the things out there, you’re right. Niche into them. That’s huge. Exactly.

[00:13:41] Karen Yankovich : Yeah, exactly. And, and, and build relationships with the journalists that write about these things.

[00:13:47] Like, like, I just want to keep coming back to that. Use LinkedIn to connect. It’s not just about pitching them. It’s about building relationships with the journalists that write about these things. Right. You’re right. I don’t want you to be doing a million pitches that are going…. it’s so much simpler when you are, when you see an article, like maybe you’ll see an article about, like, I have a standing, I have a desk, right?

[00:14:10] So I have a standing desk too. And… i, if I see an article about it, I might share that article on my LinkedIn, tag the journalist, tag their desk and say, this is a little behind the scenes tool in my success, success box. Do you know what I mean? Like, and talk about that. And now you’ve built a relationship with the journalist and who knows, maybe somebody else, maybe they’ll want to come back and interview you.

[00:14:31] Maybe they won’t, but they’re, you know, it’s about building relationships and serving them.

[00:14:36] Kris Ward: Yeah, and I did, you’re right, I was using short form language, skipping to the exciting part of the pitch, but you’re totally right. I would be building a relationship, even if I’m just like, Oh my gosh, like that. I don’t think I would have written my book if I didn’t have my standing desk.

[00:14:52] Cause you just get very lethargic and sleepy hunched over in a chair, right? So you’re right. I, I’m hearing, I’m hearing what you’re saying, but I skipping ahead to the end of the movie, which is the pitch, right? So yes, relationship, relationship. And I have found, , I was inconsistent at best with LinkedIn.

[00:15:10] And now what I do is I have it on a little spreadsheet and the contacts I have. And then I have a date where I’ve say contact, or if I’ve liked any of their posts and not because I’m not taking that part out of it and systematizing, but it does let me keep track on the grounds of sometimes I find you can easily rotate relationships instead of maintain them.

[00:15:29] So then I find when I have a spreadsheet, then you just don’t start twirling around on LinkedIn and going, “Oh, I like Karen’s stuff, but I, you know, I do that every day because I like Karen and then you aren’t nurturing other things. “So I find that now that I’ve done that and systematized it a little bit.

[00:15:44] I’m really getting a lot out of the consistency on LinkedIn. That’s huge. And I know you preach about that, but the consistency is everything.

[00:15:52] Karen Yankovich : Yeah. The consistency is everything. And it doesn’t have to be a lot. It just needs to be consistent. If you give me an hour a week on LinkedIn, you’d be getting clients and publicity every week.

[00:16:02] I mean, like, and I don’t say that lightly. It’s not a lot of work. It’s about having a strategy and being consistent with that strategy.

[00:16:08] Kris Ward: Yeah. Oh my gosh. Okay. What are some other things that I know we’re going to talk about your quiz in a moment, but what are some other big misses that you see all the time that sort of rattle you as far as what’s happening on LinkedIn?

[00:16:21] Karen Yankovich : Well, I mean, I think a lot of people are… they, they, they open their LinkedIn inbox and there’s just a lot of people pitching them a lot of cold pitches, a lot of people using AI tools to, to send out a hundred requests a day. And honestly, LinkedIn, I think is trying to combat that. I wouldn’t, I wouldn’t, nobody has my login, but me, no one, I’m never going to use one of those tools because my profiles, your profiles at risk when you do that.

[00:16:43] But what I think it’s doing is scaring people off. Maybe we’ll think it’s just this spammy pitchy place. And it’s not, it is where, when I ask, if I ask a hundred people, where did you get your biggest job or your biggest contract, your biggest opportunity from 99 and a half percent of the time, they say a referral.

[00:17:00] Somebody sent them away, but we’re not spending 99 and a half percent of our time on the biggest platform for referrals on the planet. LinkedIn, we’re spending, even if you gave me 50 percent of your marketing time and dollars right there, and you’re building more opportunities to get more referrals.

[00:17:15] So, so when you, when you look at LinkedIn and all you see is the pitches, you’re leaving that absolute pot of gold for somebody else.

[00:17:24] Kris Ward: And I have to say back in the day, and the day can now be like five years ago, because things are changing so much. And I remember when I first fell upon you and you’re all about LinkedIn and the magic of it.

[00:17:35] And it was much drier back then. And I honestly, Karen, this is what I thought. I thought, well, what’s going to happen to her if LinkedIn goes like her old business is wrapped around LinkedIn. Like, what is she doing? Right. And there you were, preaching like just, and now we’re all following, but I thought it was a risk back then.

[00:17:51] Like, all right, she’s really enthusiastic about this dry platform. And here you are.

[00:17:56] Karen Yankovich : Well, here’s the thing. So that’s a really good question. Here’s the thing. Number one, having a pandemic in the middle of those five years where the world did all their networking virtually did not hurt that situation.

[00:18:07] Right. Because LinkedIn became the place to, to, to network. Right. But. But it is really important to me that all of the strategies I teach can be pulled out of LinkedIn. So they’re, they’re timeless strategies. This is timeless marketing. The, that’s why I said to you, I don’t really care about the algorithm.

[00:18:24] We have tools like LinkedIn, so we’re going to use them. But the strategies that I teach, the find the journalists, build relationships with them, connect with them. As long as we’ve got LinkedIn, let’s use it. As long as we’ve got some of these other places, let’s use them. But, but the strategy is. Who do I need to meet this week?

[00:18:42] Who are the five people I want to have on my calendar this week? What’s the best way to find them? Who do I know that already knows them? That’s timeless marketing, but we have this beautiful platform that gives us the ease to do that. Like one of the things I did today, Kris, I, I won’t get into a lot of detail, but years ago, my Facebook account was hacked.

[00:18:59] My ad account was hacked and I still, I’m permanently banned from running Facebook ads. And I was just pissy about it this morning. I was just like, this is crazy. And I went on LinkedIn. I’m like, who do I know that works for Meta in the advertising department. And I messaged like five people on LinkedIn and said, what can you do about this?

[00:19:15] Right? Not like going through the normal channels. I went like back door. Who are the people that I can talk to? Because maybe that will make a difference, right? Like, so it’s the people you have in your network that can make a difference in your life, not the tools you have and not the platforms you have.

[00:19:31] And those people like stay in your network, whether or not you have LinkedIn, you just got to make sure that you still have their numbers or emails in there. ,

[00:19:38] Kris Ward: you crying behind me, before the big game, they come in and give you the pep talk. My God, you could get people excited about LinkedIn.

[00:19:44] Right. I’m like, okay, right. Let’s end this conversation. I get, I don’t talk to you. I got to get back on LinkedIn. All right, Karen, for those that and have not been eating up all your just amazing wisdom on your show. Girl, girl, good girl, good girls get rich. Let’s talk about your quiz. Let’s talk about what an opportunity that is to help them guide them. If they do feel some overwhelm with LinkedIn.

[00:20:07] Karen Yankovich : Yeah. Well, you know what I realized a couple months ago was that I was kind of preaching to the choir. I was talking all these things to people that follow me and that are on my email list and that follow my podcast. I’m like, well, they already know to do this.

[00:20:18] I mean to hook people that look at LinkedIn and go, eh, too much spam, eh, too left brained, eh, too dry. I want them to understand that there is a strategy for them there and that it can be custom designed to their personality. So I created this assessment to just like, what’s your marketing style assessment?

[00:20:36] And it’s just a couple of quick questions. But I think that what makes it unique is what happens after you take the assessment. Not only do we give you a couple of tips on how to get started on LinkedIn, but we also give you some tips on things to watch out for based on what we anticipate your style being, but we don’t, we dove even deeper.

[00:20:54] Like I got, cause I looked at it because like you said, sometimes this stuff can be dry. And I’m like, I looked at the quiz and I’m like, it’s just a little too dry for me. What can I do to zhuzh it up a little bit? And I’m like, I know what I’m going to do. So we’ve created things like what’s a great crystal to associate with your style if you really want to lean into the energy of your style, we created and this everybody gets this stuff for free.

[00:21:17] When you take the quiz, you’ll get it over time. We created a morning visualization based on your style. So just because I need you to think bigger while you’re building these relationships. Right? So I want to kick your day off with a little bit of like opening your mind up to the possibilities. So there’s a morning visualization specific to each style.

[00:21:33] And so we did a few things to just kind of take the dryness out of this, but to make it really simple for you to take the first couple of steps on platforms like LinkedIn.

[00:21:43] Kris Ward: Well, it sounds like fun. And so you’re putting the fun back or it’s always been there, but you’re showing us the fun side of LinkedIn.

[00:21:50] And I think, man. Anything Karen does, definitely has quality to it, so you’re not gonna be a miss there. So I would certainly dive into that. All right, Karen, I just wanna soak up every moment that we have with you ’cause there’s so much substance there. Let’s talk about another aspect of LinkedIn that is either underused or underutilized. Whatever you wanna tap into there. We bow to your wisdom.

[00:22:13] Karen Yankovich : Okay.

[00:22:14] Kris Ward: No pressure.

[00:22:16] Karen Yankovich : Yeah. Okay. So, I think at the end of the day, I want to remind everyone that LinkedIn is not the place you go to sell a pen. Okay. I’ll make it one quick step backwards. I went to a networking ground meeting recently locally.

[00:22:29] I live in Barton County, New Jersey, and it was a networking meeting and it was a women in business networking meetings, maybe 15 women there. And I knew some of the women I had previously lived in this area, blah, blah, blah. And when they went around and said, what is it that you want? If they sold pens, they said, well, I would love somebody to buy my pen.

[00:22:43] And it broke my heart, Kris, because I want with them to say, I want to just, who do you know? That’s a distributor that needs a thousand of my pens. They not one person in that group was thinking big enough. I don’t want you to not sell pens, right? If you love selling pens or whatever it is you do, what is the biggest opportunity for you there?

[00:23:02] That is what we use LinkedIn for, right? What are your big opportunities? So I call it flipping the funnel, right? Like what is on the.. What is the most lucrative product or service you have? That’s what you should be looking for people to, to relationships to, to funnel to on LinkedIn. You’re not going to do, you can’t talk to 10 people on LinkedIn, sell a dollar, a $2 pen, right?

[00:23:19] Right. But you, but if, but yeah, you know what, if somebody wants to buy, a hundred thousand of your pens for their store. That’s who you want to meet on LinkedIn. So that’s, so flip your mindset a little bit when you’re doing your, when you’re creating your strategies and remember that when you’re having these conversations with these journalists, with the people that you want to have relationships with, you’re doing it from the perspective of, and I’ve got this 25, 000 thing that I offer.

[00:23:44] Let it funnel down to the other stuff, right? But focus on your highest ticket opportunities first. And I mean, that’s how we get more wealthy women in the world, Kris.

[00:23:57] Kris Ward: No, and I think what, what we forget is you hop, you know this is the new platform you hop, hop, hop to the different platforms. And I think constantly we forget the magnitude and the weight and the, they’re all business people there and the business people of all significant levels. And so then we’re taking our practices from other platforms that just share, share, go back and forth.

[00:24:17] I like yours. You like mine. And what you’re, you’re reminding us is the leverage capability in LinkedIn is incredibly unique compared to the other platforms where it is one offs. And I think we didn’t, then we just dump it in the bucket with all the other socials when it’s so much more bigger than that.

[00:24:36] Karen Yankovich : Yeah, that’s exactly right. So whatever that is for you, and if you need help figuring out what that big ass offer is, I can say that here. Yes, you can. Because that is my favorite conversation to have with people is to help them think bigger about whatever you’re doing now. How do we… how do we supersize that so that you can sell less of them and make more money and, and deliver at a higher level.

[00:24:57] It’s not about just charging more money, right? It’s about way over delivering. That’s there for us. And that is what I think we need to shift our mindset to when we’re doing our LinkedIn strategy, thinking bigger and showing up as somebody worthy of those big fat contracts.

[00:25:12] Kris Ward: Well, you know what? I’m pretty proud of myself.

[00:25:14] I’m one smart person because I just reached out to you and said, Karen, you haven’t been on the show, but once I think we should have you back. And look how brilliant I am.

[00:25:20] Karen Yankovich : Oh, I’m so glad you did. I’m so glad you did.

[00:25:23] Kris Ward: This must be something we could talk about, Karen. That’s what I was thinking. So, Karen, I would assume we could find more of your brilliance on LinkedIn. Where else can we see your brilliance?

[00:25:32] Karen Yankovich : Well, I’m at Karen Yankovich across all social media. So connect with me wherever, connect with me on LinkedIn and let me know that you heard me on this show. Definitely take the assessment. You’re going to love the assessment. I think we worked really hard on that.

[00:25:45] And it’s going to give you, listen, if you get one little thing from it, it’s worth doing, right. And it’s free. So check that out and check out my show. Good Girls Get Rich.

[00:25:53] Kris Ward: Yes, it is. It’s a great show.

[00:25:54] Karen Yankovich : Google Good Girls Get Rich and Kris Ward, and you can listen to the show I did with

[00:25:58] Kris a few years ago.

[00:25:59] Kris Ward: Thank you so much. Okay, everyone, share this with a business buddy. Oh my gosh, there’s so much substance and content here. Make sure to share it with your business friends do not let other business friends just fly and flare about on their own. So share the show and check out Karen’s show, Good Girls Get Rich, because it is full, chock full of substance.

[00:26:18] Karen, thank you again for being in the show. We so appreciate you.

[00:26:21] Karen Yankovich : Oh, thanks for having me, Kris.