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Recent Podcast Episodes

How To Use Instagram’s New Algorithm! with Corey Walker



Episode Summary

This week’s episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day’s Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Corey Walker.


Corey Walker has co-authored her 4th book in the International Best Sellers – Dummies series. Hot off the press we talk to her about the updated version of Instagram for Dummies.

-How you can use Instagram as a sales funnel.
-Why the Instagram reel algorithm is important to your business.
-The biggest mistakes in Instagram and how to avoid them…
And much MORE!!!



You can find Corey Walker at:


Win The Hour Win The Day

Corey Walker Podcast Transcription

[00:00:00] Kris Ward: Hey everyone. Welcome to another episode of Win the Hour, Win The Day. And I am your host, Kris Ward. And today in the house we have Corey Walker. She is the co-author of, I don’t know, Corey, four books now four.

[00:00:12] Corey Walker: Four books, yes.

[00:00:13] Kris Ward: Okay. Now when I say books, we are talking in the Dummies franchise.

[00:00:19] Instagram for Business for Dummies. Instagram bus, I don’t even know. Tell me Corey, I can’t keep track of them all.

[00:00:25] Corey Walker: There are two additions of Instagram for Dummies and two additions of Instagram for Business for Dummies.

[00:00:31] Kris Ward: Okay. All right. But I know dummy, I have you here cuz you are one smart cookie and we are going to dive into the most recent book of your Instagram for Dummies.

[00:00:43] And we’re gonna focus on a couple things, algorithm, reels, a whole bunch of things. And I can’t wait to get to this because you have a unique perspective on this that I haven’t heard before and I think it would be really helpful to our audience. So let’s start a little bit with the algorithm, cuz that’s always the question we all have.

[00:01:01] How do we crack this? What do we need to know? So what do we need to know about Instagram’s algorithm?

[00:01:08] Corey Walker: Okay, so first of all, the algorithm is constantly changing. . So it frustrates a lot of people. But one thing is for sure is that short form video is going to be around for a while. Maybe forever.

[00:01:24] I don’t know. But it’s there for a while. And it’s not just Instagram, it’s TikTok, it’s YouTube shorts. Elon Musk is talking about bringing Vine back, which is also short form video. Pinterest has short form video, so everyone is pushing short form video. And Instagram has seen this. One thing that Instagram does quite a bit is it sees what’s popular on other platforms.

[00:01:49] What’s going crazy. TikTok was going crazy, so they said, okay, we need to bring that to Instagram. They are fighting really hard to keep those eyeballs on Instagram versus on TikTok, so they’re pushing reels like crazy. Now over the summer

[00:02:07] Kris Ward: Let me do, jump in there for a second.

[00:02:08] Corey Walker: Yeah

[00:02:08] Kris Ward: It is interesting to me. I don’t proclaimed to be on the cutting edge of this at all. But I think now it really is very clear that it is a all out and out competition war. I don’t, war is a negative word, but competition between TikTok and Instagram. There’s no bones about it. And they’re borrowing from each other’s playbook and it’s really clear. So in a way, can this benefit us because they’re so hungry for it?

[00:02:35] Corey Walker: In a couple of different ways. It can. So if you’re a business owner and you want to keep growing and keep on that growth path. Create short form video. And the nice thing is if you create it outside of TikTok, Instagram, any of these, you can create a bunch of short clips and put them all together like in Cap Cut or InShot and then upload them. And they’re all the same specs.

[00:03:04] Kris Ward: Yeah.

[00:03:04] Corey Walker: Some of them have like longer or shorter times available, but most of them seem to work better if they’re shorter anyway. If you plan, okay, this month I’m going to film, like 10, 32nd videos. And vertical format. Upload ’em on all of ’em and you can be done and you can even use a scheduler that has, there’s a lot of schedulers out there now that do Instagram reels and TikTok.

[00:03:30] I’m not sure if they do Pinterest or not cuz I don’t do as much on Pinterest. But but yeah, you can make it really easy and be a lot of places at once.

[00:03:38] Kris Ward: You sure can. And I’m so lucky I’ve got amazing team. So I’ll shoot the videos and they do the little bit of editing and I tend to start from me at this time on TikTok.

[00:03:47] So we’ll put it up on TikTok. And then really it is like never before, without any adjustments at all. Just take the same thing and you put on YouTube shorts and you put in Instagram and sometimes I’ll get something that would, by all intents and purposes be a throwaway. I put it on TikTok, this is what our goal was.

[00:04:05] And then you get some, even if you got a couple hundred views, but sometimes we’re looking at a couple thousand. But even if you just got another hundred views off that video. You’re on another platform like it. It’s just, I don’t even know. It’s like just it’s a throw away and you’re getting something out of it.

[00:04:19] Yeah. So I think that is, I think it is great that all the specs are the same. So really that part is really dynamic. Okay, so we’re being competitive with the algorithm. We understand that, and reels on Instagram are really, whenever you load a video, by virtue of it being a short form video, it ends up being a reel, is that the definition of reel? Okay.

[00:04:39] Corey Walker: Yes.

[00:04:39] Kris Ward: They kind we’re clear on that.

[00:04:41] Corey Walker: Yeah. Done away with more video and they’ve pretty much transferred it all to reels if it’s, yeah. Yeah.

[00:04:48] Kris Ward: So we’re talking about reels. Now, something that you said that I thought was, ah, I had not looked at it that way before. You speak of Instagram, like a sales funnel.

[00:04:59] Corey Walker: Yes. Yeah. A lot of people just, they say, okay, I’m just gonna do, stuff straight on the main feed and that’s all I’m gonna do. And they don’t really realize that you can use Instagram like a sales funnel, all their different parts of it. So if you look at it, reels is the top of the funnel.

[00:05:20] It’s the big wide funnel because with the algorithm, Instagram is pushing out people and put pushing out reels to lots of people that aren’t necessarily your followers. It’s trying to grow reels. It’s rewarding you for that. So it’s showing it to a wide variety of people. Okay? So there’s your big audience.

[00:05:43] So some of those people up here in your reels that may not have seen you before, might decide, okay, I’m gonna like your page. And so they get down into your feed. So that’s where you should be sharing some more information about your business. And that’s more businesslike. And this is a great place to start doing carousels.

[00:06:05] Carousels tend to work a little bit better than just a straight, static one photo. The reason I like

[00:06:11] Kris Ward: Hold on, let’s back up just cause we’re not all Instagram. I’m no ex expert on this either. Back in the day when you had to load a video that could only be like in, I don’t know, 15 seconds and they had seconds and you had to load like three of those. Yes. What was that?

[00:06:25] Corey Walker: That was a story.

[00:06:26] Kris Ward: Okay. And we’re not, we’re not big on stories anymore.

[00:06:29] Corey Walker: Oh. I haven’t gotten to the stories yet.

[00:06:31] Kris Ward: So you still have, so we still, cause I haven’t done them in a long time, so we still have stories. Okay. So we have stories. Yes. But if we load a short form video, like something I put on another platform that’s a reel, right. Okay. And then a carousel is if we load two or three pictures, the pictures rotate.

[00:06:46] Corey Walker: So if you can upload up to 10. Okay. And the way it works is the first time the person, any user sees that carousel, they’re just gonna see the first one, and then you’ll see dots at the bottom, and then you can shuffle through them.

[00:07:04] Kris Ward: Okay.

[00:07:04] Corey Walker: The cool thing is say they look at your first the first card basically, and that carousel and then they go through and they look at your post again. Later, they’re gonna see that second card. It’s automatically gonna go to the second card. So they’re seeing more information from you. So it’s great.

[00:07:22] The other thing is anytime a user is like clicking through your information, it’s sending a message to Instagram that’s a positive interaction. So going through to the next slide in your carousel. Liking something, if someone’s looking at your stories and they watch all your stories and maybe they like click on some kind of, Sticker that you have, those are all positive interactions.

[00:07:49] And Instagram is going to, oh, reward your account and have more people see those things cuz they feel like, oh people seem to like this. So anyway, going through those Carousel helps.

[00:08:00] Kris Ward: Okay, so that’s a good overview because we, sometimes it’s, it can be embarrassing where you’re like, hold on, wait, what?

[00:08:06] I can’t keep on top of this all. I think I know this, or I thought I knew what that meant. So I think it’s really good for us to review that, certainly for myself and I can’t be the only one out there. So I think also just for a second, focusing on the carousel. So two things are gonna happen. One, they will either see the dot and dive in a little bit deeper.

[00:08:23] And so they’ll look at the other pictures and can we just put any random, if I’m telling a post about how I can save you whatever success story with one of my clients getting 25 hours back a week, I could just have a couple pictures. Maybe they’re fun pictures or me at a desk. They don’t have to have some I don’t know, vacation theme. They could just be pictures, correct?

[00:08:43] Corey Walker: They can, although a lot of people have success with them to get more swipes through either telling a story that continues through or telling here’s my five tips for better sales on Instagram. And then each slide would be a tip. So it’s encouraging that swipe through.

[00:09:02] And I’ll even do a little arrow at the bottom just to be like. Keep swiping.

[00:09:06] Kris Ward: Oh, okay. I was missing the boat on that. I get it. I get it. Yes. Okay, perfect. Okay. That all right? I know that’s what we brought you here for, but we’re learning. All right, . Okay. All right. So my apologies. All right. That was very helpful. Okay, so continue. And then we go back to our funnel. My, derailed you.

[00:09:22] Corey Walker: Yes. So we have the reels, we have your main feed posts, which are good to have carousel in. And then we have stories and do not sleep on stories. .

[00:09:33] Kris Ward: Okay. I did stories. I’ve currently been sleeping on everything.

[00:09:37] Corey Walker: Yeah. So you know, your main feed is a good place to stay. Still pretty professional. Yeah. But your stories is where you came on.

[00:09:45] Kris Ward: I know. I just wanna show ’em. I’m good. Everyone pay attention. The stories are the ones that are for 24 hours.

[00:09:51] Corey Walker: Yes.

[00:09:52] Kris Ward: Okay. Yay. Ding, ding.

[00:09:53] Corey Walker: Yes. So stories are only for 24 hours.

[00:09:57] Kris Ward: Okay.

[00:09:57] Corey Walker: You can upload things a little bit longer. You can upload up to one minute now. And the other thing is if you if you put a video up there, it used to be like you could talk for 15 seconds and it would cut you off. It will play through for one full minute. So it’s not quite as bad as it was before. Cuz I can remember trying to like, tell the story and I’d have to tell it in 15 second increments and it was a nightmare.

[00:10:21] Kris Ward: You can’t yell at a child to not cross the street in 15 seconds.

[00:10:25] Corey Walker: No, it’s, yeah. Yeah. So they’ve worked through that a bit better. But stories are where you can show a little bit more of your human side. I won’t share like a stupid meme on my regular feed, but I might share something silly on my stories because it’s just showing Hey, I have a sense of humor.

[00:10:47] This is something I found funny. Maybe you would too. Or, if one of my kids was playing in a band performance, I might put that up there. And it’s just showing Okay. Yeah, this person knows a lot about Instagram over on the page, but she’s a human too. Get to know her. She, has a cat

[00:11:04] Yeah. Stupid stuff like that. But I will get a lot of interaction on my stories because a lot of that stuff is the stuff that, that makes people like you and know you and trust you. That whole No,

[00:11:17] Kris Ward: Like trust personality side of it.

[00:11:18] Corey Walker: Personality. Yeah. So it’s great to have those stories in there. Also, the other thing that’s great about stories is you can put a link in the stories where your regular feed, you can’t have a link directly on the post. It’s only the link in your bio, right? So on a story, they have a link sticker and you can link directly out to say, a blog post or a sales page, or any of those things. Yes. And then finally the bottom.

[00:11:47] Kris Ward: Trying to say, hold on. I’m just ashamed to say, I think you just get lost and it becomes one big clump, Corey it’s really easy. I got a lot going on and I got people helping with this and I’m I’m more knowledgeable than most, cuz I get amazing people that come through here like yourself, right?

[00:12:03] So I’m not, wouldn’t say I’m on the cutting edge, but I’m aware, I’m aware what’s going on, but I haven’t been focusing, although we have stuff on Instagram I haven’t been focusing on, it’s not like I’m usually on TikTok or LinkedIn and all of a sudden it’s really easy to take this, it’s almost like a bag of groceries that you brought home and, but now you’re unpacking and going, wow, look, there’s apples and vegetables and all these things.

[00:12:24] And I just thought we got stuff at the grocery store. So I think it’s really good to have these refreshers because you, even if you know it and you understood it all with great clarity, it’s easy to get distance from it. And you need to be reminded the power of this. And I think you’re doing a really good job of of refreshing us and reminding us why this is a priority. Yes. Yeah. All right, continue.

[00:12:47] Corey Walker: Okay, so then the final little square or little triangle at the bottom of your funnel is the lives, Instagram lives. And I’ll admit this is an area I need to work on is doing more lives, but the thing that’s great about lives,

[00:13:03] first of all, you’re live with the other people, right? So if you are if everyone’s worked through that whole funnel and you get them down to watching one of your lives, they’re pretty invested with you. So if you have a product, a course, some kind of masterclass kind of thing these are the people that are going to be more apt to buy from you.

[00:13:24] So put out your best, sales pitch. You can have a Q and A section at the end where you say what are your questions about my new lipstick shades, or my, my a hundred thousand dollars program, what can I answer for you? So it’s a great way to get that, and it can also give you feedback of what things that might be

[00:13:47] missing.

[00:13:47] Kris Ward: Yeah. You know what I find fascinating too, the irony of like, when I’m, I say flipping through TikTok and then you see the CEO of Instagram, sorry, I don’t know his name, and then he’s on TikTok explaining what’s happening in Instagram, . And you think, wow, isn’t that’s

[00:14:02] Corey Walker: Funny. I’m actually surprised that he does that. I, Adam Missouri is his name. Okay. But yeah, he does, of course he does a lot of Instagram lives and I watch a lot of those. But I’m very surprised that he would show his face on TikTok because yeah’s interesting.

[00:14:18] Kris Ward: Yeah. You see him and he sit and you’re like, okay, all right. There he is. And he’s chatting away. Which is interesting too, because like you say about that personal side, here’s a big old ceo, I don’t know worth how much, and when you’re scrolling through and whether it, it’s just a video, it. Now you feel like you’re relatable to this. He’s just, and Sherry’s just explaining what’s going on and we’ve been working on this and you’re like, he sounds like he’s working on the same projects as I’m working on.

[00:14:43] Oh wow, okay. Yeah. This is something he’s been struggling with and now they’ve made some improvements. Oh, alright. Yeah, whatever. So I think to your point, the whole power of video can just never be minimized or you just have to keep impressing upon how, how relatable it does make you.

[00:15:00] Corey Walker: For sure. Yeah. All of my videos do much better than my just regular posts. And part of that is, Algorithm, but a lot of it’s just people like to see your face. Even when I do some reels, I’ll do they call it B-roll, so like I have one where I’m just walking down the street.

[00:15:20] You just see my feet walking. Yeah. And then I have a quote, but you never see my face. That tanked. It did not do well at all. But as soon as I show up, with my face. Not like my face is anything greater than anybody else’s, but people like seeing other people. Yeah, they just connect much better.

[00:15:37] Kris Ward: I remember it was a number of years ago before, now you say something like five years ago and it seems like dinosaurs are roaming the earth, but before video was so apparent in our lives every single day, and I was going back and fourth, this is how long ago is facebook was the bigger cat in town, and I was going back and forth with this guy.

[00:15:55] We were chatting, you want me on a show? And this had gone on and off for maybe three or four months. And I had been following him and making comments on his post and engaging with him for quite some time. And then we met and he had the thickest English accent that I did not have in my head at any you know what I mean?

[00:16:14] So now I meet him and he’s talking, not at all he sounded completely different. I was like whoa. I thought I knew you. We had stayed in touch, we’re business buddies. And then just by something as simple, his voice, it was very jarring. We have to start all over. I didn’t imagine that.

[00:16:30] Yeah, not that it had nothing to do with, do I carry from England? No, but it changed everything about how he spoke, the words he said, the tone, everything. I was like, I don’t know you at all. . Yeah. And so I think that’s the power to video is it really is. You get a flavor for the pacing, the tonality, what makes somebody laugh, the lightness of their voice. And it does create a much stronger connection.

[00:16:52] Corey Walker: And it’s funny that you mentioned that because on reels, one of the big trends is to do the voiceovers to other, it’ll be like somebody from Oh yeah. Family guy talking and you’re lip syncing and all of that. And I do some of them cuz they’re fun, whatever.

[00:17:08] But, if people never hear your voice, it’s weird, and I have had a similar situation where I’ve been following someone and they do. All just like voiceover, that kind of thing with lip syncing. And then, yeah, one, one girl, she had an English accent as well and I was like, I didn’t know, like I just thought you lived in LA or something. And so it is, it does trip you out a

[00:17:33] little bit. Oh wait. You’re not from here.

[00:17:35] Kris Ward: It’s like they showed up with blue hair or something and you expect it.

[00:17:39] Corey Walker: It’s weird.

[00:17:40] Kris Ward: Yeah, it does for sure. So what do you see? We will definitely, you’re an expert on this. You’ve got some impressive books with great clout and you’re, the volume of them, just four is amazing.

[00:17:52] We’re just thrilled to have you here. So with your expertise, what are some things that you think we could be doing better or other people are just missing the boat on? What’s the stuff that you see when you’re out there working? The rhythm, the algorithm ?

[00:18:05] Corey Walker: Yeah. One thing, one of my biggest pet peeves, and I see this a lot with like B2B, is when people just, all they post are stock photos.

[00:18:16] Oh, and it’s just they don’t even put, like I’ll use some stock photos here and there with a text overlay and I’ll put some design to it, but I really, I try to show me more than others. Now granted, I do have something on there that I posted today that has a stock photo, but it does have other elements that I added to it.

[00:18:33] Yeah. But yeah, I’ll see a lot of, maybe like it’s an accountant or something.

[00:18:38] Kris Ward: Oh, okay.

[00:18:39] Corey Walker: And they’ll, yeah, their entire feed are just these stock photos of someone looking at the computer and it’s. Oh, it’s so boring and it’s so unoriginal and you just, it almost like forces you to scroll because it makes me angry. I’m like, why are you doing this?

[00:18:55] Kris Ward: So I would’ve thought that went out with that was done. Like I would’ve thought, who in this day and age, if anything, what I find is I see people oversharing or you know what, you’re a 58 year old man that looks like you haven’t exercised since grade 11. Maybe you should put your shirt on at the beach and I don’t think this is relevant to you being whatever business coach.

[00:19:17] Like I think we’re getting too familiar. We need to back this up a little bit. So I would never occur to me that stock photography is still a thing, but Oh yes. Okay. So stock photography, everybody write that down. Do not use it. What else?

[00:19:30] Corey Walker: Yeah. Another thing that people still do is they’ll put a URL in the actual caption that will go nowhere because there’s no live links in captions.

[00:19:43] Kris Ward: Yeah. Yeah.

[00:19:44] Corey Walker: So yeah, that’s one that

[00:19:46] Kris Ward: I guess it just looks sloppy, like a rookie mistake. Maybe they’re thinking you’re gonna type it down, write it out. But I can’t help but think they just don’t know.

[00:19:53] Corey Walker: Yeah. And there’s, there is the Link in Bio and I always suggest people will do some, use something like Link Tree or Link In Bio, which allows you to have multiple links attached to that.

[00:20:03] I’m using one right now called Snip Feed, and it has it really nicely designed and I can swap out links really easily. There’s a lot of different companies that do that, and it makes it so that, if you have 10 different posts out there and they all need links. You don’t want to be constantly swapping it out in your link bio.

[00:20:23] And if you have all those articles out there and you can only put one, then there’s all these just useless dead content out there that isn’t linking to anything. So what

[00:20:33] Kris Ward: You’re reminding us is you get one link in Instagram with the Link In bios, Link In Bio, so you wanna make sure it’s a link that will give you other features like Link Tree or whatever you set up, so that link, you could have four or five options on there for people, right?

[00:20:47] Corey Walker: Yes, correct.

[00:20:49] Kris Ward: With Instagram? Do we find what would you be looking at for as far as is it a good reminder that we should be engaging more than we’re posting? Because that’s something we often forget. It is social. We should be social. We want people to be on our page. And also too, I find with Instagram, they’ve turned the corner where they were very criticized for quite some time is you had to have, oh my gosh, perfect hair, perfect teeth and everything was just this wallpaper thing that who, who could keep up with it?

[00:21:17] So I think it’s what you are saying and I think what they’ve moved towards is be real, be social and they want a different look. They’re moving away from what they used to be.

[00:21:27] Corey Walker: Yeah. I’ll tackle your question cuz it was multi, but yeah, the first part engagement is crucial and I will. When I take the time daily to go out and leave some meaningful comments, and by meaningful I don’t mean just to like, and sometimes I will be lazier and just, like a few things, but I always get more, more back to me if I look at the content. Leave a meaningful comment that shows that I actually read it and not just looks great or nice, something that, that I gave some thought to.

[00:22:02] Doing that makes a huge difference because people don’t pay attention so much to who liked something. Yeah. They might have a hundred likes, they might have 500 likes, so they’re not going through and looking through each one. But some people, you might only get five comments on a post.

[00:22:20] And so if you can leave something that is memorable, then one, they are more apt to, follow you or communicate back with you. But there’s a new option now that they can pin that comment so they can pin their, that comment to the top so that way, they might have 50 comments and if you leave a really good, thoughtful comment, they could pin that to the top. So more people are gonna see that as well.

[00:22:44] Kris Ward: I think it too, like we’ve all been there where he is like social media is the beast, but there was a time where we had to go to networking things instead of lunch and somebody might, we might not get somebody very interesting. We’re stuck there for 40 minutes eating with this person.

[00:22:58] And now we have the ability to connect with people around the world and how I try to remember it and listen, I’m a flawed human being. Lots of times I forget too. And it seems so much work, but when you’re just liking, and I’ve done that too, like all of a sudden you’re in this pattern did I do enough?

[00:23:12] Have I been social enough? Get off my back. Yeah. But it’s really like brushing through a room really quickly, just saying hi. Whereas I say, stop and say, Hey Corey. Oh, I heard you got a new book. That’s great. Congrats. There’s some conversation there. Nothing else, when you make a comment, you become top of mind because you’re stopping, acknowledging and maintaining that relationship because for a long time it was very easy for me.

[00:23:36] It took me some while to notice that I was rotating relationships, not maintaining them, because you engage, and then they fall off and somebody else comes into your sphere and you engage and then the algorithms just don’t bring them back to you and all of a sudden you’re like, oh, I haven’t commented on them in quite some time. And it’s just a horrible place to be and you’re always re you know, recycling relationships.

[00:23:56] Corey Walker: Yeah, one thing, and I’ll get back to your second part of your question cause I haven’t forgotten it, but, okay.

[00:24:00] Kris Ward: I do

[00:24:01] Corey Walker: One thing, one thing that you can do too is if you feel like, oh, my feed has just gotten bombarded with, so many people and I can’t, I’m not seeing the people I wanna see.

[00:24:12] They do have now the favorites. So you can star the people that are your favorites. So you could, even if you had 20 people

[00:24:22] Kris Ward: hit list, really a hit list.

[00:24:23] Corey Walker: Yeah, like a hit list. If you had 20 people that you were like, I need to make sure I’m commenting on their posts, at least twice a week you put ’em on your favorites and then it’s it’s right there. It’s easy. You not, you don’t have to find them.

[00:24:35] Kris Ward: Oh, I love them.

[00:24:37] Corey Walker: Yeah, so you could do that and then you can also just have it set on following, so then you’re not getting these weird suggestions and they’ve backed off the suggestions a bit. Like over the summer you were just hit over the head, like with all these suggestions they’ve backed off that. But if you wanna just purely see the people that you are following, you can go on that follower or following tab.

[00:25:01] Kris Ward: Oh my gosh.

[00:25:02] Corey Walker: Yeah and going back to your other question about things being perfect, hair perfect, all that stuff. Yes, they have backed off on that. I don’t worry so much. I try to keep with my brand colors and things like that, but I don’t, I’m not trying to make my grid look so perfect.

[00:25:20] Kris Ward: Yeah.

[00:25:20] Corey Walker: And I think part of that too is now that there is video. It’s hard to

[00:25:27] Kris Ward: keep that up, isn’t it?

[00:25:28] Corey Walker: Yeah, it’s hard to keep that up and and I think in general, in our society, we’re moving towards less perfection and showing flaws, and I’ve noticed a lot now just I’m, if I’m in like the makeup aisle, it used to be everybody was heavily, photoshopped.

[00:25:47] And or I’ll walk through like the, even I’ll go to Target and the bathing suit department, everybody used to look perfect. Now they have models and they’re showing they have cellulite and they have stretch marks and like the makeup aisle. You’ll see they actually have lines by their eyes like a normal human being does.

[00:26:05] Kris Ward: Yeah.

[00:26:06] Corey Walker: So I think in general we’re moving towards that. And just more acceptance of different, that everyone’s different. Everyone’s got their stuff. And I, not only is it from a more like a beauty standpoint, but also, they’re embracing more mental health and people are being more vulnerable in their posts and instead of making oh, everything’s perfect.

[00:26:28] Kris Ward: Yeah.

[00:26:28] Corey Walker: They’re saying, oh, I had a really tough day because this and this happened, and it made me really upset because. Whatever. And a lot of people are identifying with that. And it’s causing, deeper relationships with people as well because they’re sharing their vulnerable points.

[00:26:45] Kris Ward: My gosh, I learned a lot today. . . I’m not sure we highlighted how much you knew or how much I did not, but either way I was learning. So anyhow. All right, Corey, so I don’t wanna speak for you, but I’m assuming we can find you on Instagram.

[00:26:59] Corey Walker: Yes. Corey (C) Walker.

[00:27:02] Kris Ward: Okay. And where else can we find more of your brilliance?

[00:27:05] Corey Walker: My website is

[00:27:09] Kris Ward: Okay.

[00:27:09] Corey Walker: So you can find all my books there. My books are also on Amazon and Barnes and I also have a reels ebook. The reels is in the New Instagram for Dummies book.

[00:27:22] Kris Ward: Okay.

[00:27:22] Corey Walker: But if you are like home, Dan, all you wanna know is about reels. I do have a reels ebook, and that is on as well, right on the homepage.

[00:27:33] Kris Ward: Okay, we got a free gift there, people. We’ll make sure everything is in the show notes. Corey, you have been a blast. Thank you for your expertise and your patience with my lack of expertise. And everyone else, we will see you in the next episode.

[00:27:47] Corey Walker: Thank you.