Deasha Waddup was doing so well on Facebook that Facebook reached out and invited her to an all-expenses paid training in Dublin.
-what truly matters to Facebook
-how to maximize on Facebook’s agenda
-the secret Ninja tricks you can only learn by being on the inside
-how to really connect with your audience
-the big no-no’s on Facebook!
Deasha Waddup is a social media strategist who has worked in international marketing for over 7 years in corporate and digital marketing agencies before starting Social Treats in 2016. She is a Facebook Lead Trainer and an approved ManyChat Agency Partner and in 2019 she was shortlisted for Freelance Social Media Manager of the year. She has worked with businesses to scale and reach 6 and 7 figures using organic and paid social media strategies that they can use over and over again. Deasha loves to travel and works remotely from any location in the world. She believes that everyone should have the same freedom and flexibility to spend their time as they want, and she helps clients stop wasting time on social media and be more strategic.
Join The Community: https://www.facebook.com/groups/WinTheHourWinTheDay/
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Podcast: Win The Hour, Win The Day Podcast
You can find Deasha Waddup at:
Facebook Group: https://www.facebook.com/groups/getvisiblest
Check out the Outsourcing Playbook For Busy Entrepreneurs here: https://www.winthehourwintheday.com/outsourcing-playbook
Deasha Waddup Transcription
Kris Ward: Hey everyone. Welcome to this show.
[00:02:13] We have another super amazing episode for you when the hour, when the day podcasts, I cannot wait to dive into this and we are going behind the dark wall. Wait till you hear what we’re going to do. DCO waddup is a social media strategist who has worked with. International marketing for over seven years in corporate and digital marketing agencies before starting social treats in 2016.
[00:02:33] Listen, she’s been to the dark side. She’s been trained by Facebook. She’s been behind this wall of what the heck is going on there and why won’t they help me? So we are going to just dive in and talk to her because she has been there. She’s been trained by them. And listen, I don’t even know where to start with you.
[00:02:51] Welcome to the show Daisha.
[00:02:53] Deasha Waddup: Thank you so much. Thank you so much for having me.
[00:02:57] Kris Ward: Oh, I’m excited. Okay. So I don’t even know what my questions are because I am just, so, I mean, you, we all have forgive us all at some point, curse Facebook because you’re like, it’s the biggest company in the world really are one of them.
[00:03:12] And when you have issues, As far as I’m concerned, there’s little to no help. You might, if you spend hours and hours, get some person emails you back, but there really is no support. And then you think, wow, how was that a business program? Like, how is that a business recipe for success? Like everybody, he needs me, but I, we’re not helping them in any way, figure it out.
[00:03:32] And Oh, by the way, we’re gonna change the rules all the time. So, so tell us about the dark side. Tell us what you learned. Tell us anything.
[00:03:40] Deasha Waddup: Yeah. So it was a funny story. How I got involved. I lit I was doing my social media management thing and I was growing Facebook groups and building, um, I built a Facebook group with now over 6,000 people for clients and had a few different groups going.
[00:03:57] And then Facebook contacted me and were like, Do you want to come join this group with other people that are doing Facebook stuff? And I was like, Oh, sure. Okay, fine. Um, so I joined this group that they had invited me to, which was had a few hundred people that will also social media managers or had big groups of communities in on Facebook.
[00:04:20] Um, and then the next thing, you know, I’m being invited to fly over to Dublin for a weekend. Um, all expenses paid by Facebook and I will happen to be holiday in Spain at the time. So they flew me from Spain, um, to, to Dublin for three days, three day conference at the head office and did a whole bunch of training and stuff.
[00:04:43] And there were some amazing businesses there that were some spending massive amounts on ads. Others were agencies or social media managers, and have connections through Facebook. And it was all an invite only event with there was about a thousand other businesses
[00:04:58] Kris Ward: there. Okay. So hold on, hold on. I want to put a pan pack this a little bit.
[00:05:02] So you were social media strategists, you were running groups for your clients. So these groups with thousand thousand people, wasn’t specifically your group, but your clients groups. Yeah, correct. Okay. She’s nodding. It’s it’s audio. You have to have
[00:05:15] Deasha Waddup: to say,
[00:05:17] Kris Ward: I will be her interpreter. She’s nodding.
[00:05:19] Everyone’s very dramatic nod. Okay. So, so then, then they, somehow these, as we always suspect, they’re tracking us, they think. And I know you’re not saying this, but they think you’re good at what you do. So they have now invited you to participate. Now, when they invited you to participate, what were they looking for to train you further or to get feedback from you?
[00:05:43] Deasha Waddup: This was a networking event. So it was showcasing all of the different things that Facebook had going on. It was, um, showcasing what they had planned.
[00:05:52] Kris Ward: Ah,
[00:05:53] Deasha Waddup: okay. This was last year we had, there was plans for this year, but obviously everything got canceled.
[00:05:59] Kris Ward: Um,
[00:06:00] Deasha Waddup: Rima had, who were going to Poland this year,
[00:06:04] Kris Ward: but
[00:06:05] Deasha Waddup: it didn’t happen.
[00:06:06] Um, so yeah, last year they planned out, they told us everything that was happening throughout 2019. What the plans were Sheryl Sandberg came up and did it and did it. Uh, I sat on what had been happening in Facebook, um,
[00:06:21] Kris Ward: leveraging their business. So listen, so then, and this is an all for them. Okay. So now they’re going out and saying, we will get the people to represent us even better, better.
[00:06:30] And then when they give you that information of what they’re doing with it, it’s to empower and leverage it. Is there any bit of the information when they say, well, you can’t talk about this yet, or is there any of that? No. Oh, no large that
[00:06:45] Deasha Waddup: they trained you on. U, the suite of appsm that they have connections with.
[00:06:50] Uh, Photoshop and they, uh, at studios differentiates sorts of things and so that you have more knowledge and, you know, WhatsApp and that sort of thing for business, and then go out and tell the world.
[00:07:09] Kris Ward: Great. Okay. So it’s kind of like home Depot when they teach you how to make bird cage or whatever. So a bird house, so you can buy tools, right.
[00:07:18] Okay. Okay. What did you learn from either like that you didn’t know about Facebook or even either this specific cause of what we could be doing with our social media or even how they were training you? Like, did you look at that and go, huh? Isn’t that interesting? Like the business model they’re doing?
[00:07:36] Like what, what did, what were your big, your biggest takeaways from these experiences?
[00:07:41] Deasha Waddup: Yeah, it’s funny. The biggest thing is that most people at Facebook don’t actually know what the algorithm is doing. So when I
[00:07:51] Kris Ward: suspected that though, we
[00:07:52] Deasha Waddup: suspected that
[00:07:54] Kris Ward: I thought, yes.
[00:07:57] Deasha Waddup: Okay. So hashtags, aren’t getting as much reach as they used to.
[00:08:01] What else can we do now? Yeah, they’re not getting as much research as they used to. Okay. Okay.
[00:08:09] Kris Ward: Okay. Okay. So when you ask them Teligent questions and say, well, this is a working, I think what you’re doing, and we all get really shocked about this. Cause you always think that you’re the true figure. Like, Oh, I’m trying to figure it out.
[00:08:22] Chris is trying to figure it out. And I, and I explain this to people all the time. Although even though I say it as a marketing strategist, sometimes you, do you think you’re still different? You think, you know, that’s just a company trying to figure it out. Like you. And so, you know, I say to people, you can’t put all your eggs in one basket because they’re trying to figure it out and they might change their path.
[00:08:40] And now you’re, you know, you’re left empty handed. So they really clearly are just trying to figure it out. So they’ll say, yeah, okay. The hashtags aren’t working, we don’t know what the next thing is going to be, but they know that’s not working.
[00:08:52] Deasha Waddup: Yeah. They just know we’re going to change our minds and do this.
[00:08:55] Kris Ward: I get that. Okay.
[00:08:57] Deasha Waddup: Involving this October, for example, they just launched a new exam just on community managers. So now if you’re a community manager, you can get qualified by Facebook to have a little stamp to say that you are qualified Facebook community manager.
[00:09:14] Kris Ward: And what’s the community managers. Is that like a group for spurs money groups.
[00:09:18] Okay. Okay. And what does that do for you? I guess if you’re a community manager and you’re verified and you’re social media strategists, then it gives you clout.
[00:09:28] Deasha Waddup: Yeah. It’s it’s the whole, Oh, I’ve got a certificate type thing then. Any sort of overwhelming knowledge that you would get from doing it? Wasn’t I did it the week came out and I didn’t study for it, or I knew the answers.
[00:09:48] Kris Ward: And did you have to pay for it?
[00:09:50] Deasha Waddup: I don’t, but that you do have to pay to do the exam.
[00:09:54] Kris Ward: So now let’s back the truck up. So you didn’t, but now other people would have to pay to be certified. So then it’s a stream of revenue for them, which is kind of like, um, w w I have a mentor in my life and a big money speaker and he, James mal-intent always talks about.
[00:10:10] Speaking, uh, organizations where they say, Oh, we’ll certify you. And it’s like, that’s just a revenue stream. People like you don’t need to be certified to be a speaker, go speak. Right. Okay. So now they’re coming up with another revenue stream is just certifying people. Okay. So you passed it, whatever, and no problems there.
[00:10:28] All right. Keep going, give us a good, we’ve got that word on the inside here.
[00:10:32] Deasha Waddup: They have a whole bunch of training that you can do for free. Right? It’s
[00:10:36] Kris Ward: called the blueprint.
[00:10:37] Deasha Waddup: Um, they’ve had this training for awhile. They are now rolling out, uh, trainers to train the blueprint. So I am a certified blueprint trainer,
[00:10:49] Kris Ward: which
[00:10:50] Deasha Waddup: was a training that I attended in November or towards the end of last year, beginning of this year.
[00:10:58] Um, I went down to London for three days and Facebook trained me on how they want to us to train other businesses. Okay. So I got the blueprint certification, but then of course, everything got put on hold because I’ve been hit. And the plan was that we were going to be able to go out and, uh, go to small, medium businesses all over the UK and train them on the blueprint.
[00:11:22] Certifications. So that then people would be going in and doing those exams that you have to do painful.
[00:11:28] Kris Ward: Right. Be okay. Okay. So now that we’re, we all know that Facebook has always trying to get money from us. Okay. Let’s go down a different lane a little bit. What are some things that you learned that we could be doing today to utilize our social media better?
[00:11:48] Because I know too. I don’t know. I’m gonna ask you two questions at the same time. So watch my bad interviewing skills. I’ve had a couple of people recently that there. Personal page, just shut down and they don’t know why. And of course they have to send their ID and do all this stuff and plead and they still didn’t get their page back.
[00:12:07] And of course, one of them was, you know, I, she said I had wedding pictures. I had family, I had all this stuff and she was just gutted. It was 15 years or 12 years or something like that. Anyhow. Um, but she has no clue why it was wiped out. And she was wondering if it’s, because she put a link to her business on it as Facebook cutting back down on that where your personal page is personal.
[00:12:25] It shouldn’t have any business on it. And of course, no one, the worst part is from et cetera, being gutted. She’s no more wiser to proceed forward. Right? So I’m not necessarily expecting you to know that answer, but what are some big do’s and don’ts about Facebook that, you know, you get caught you’re in trouble or we should be doing more of this, or what do we, what are we not doing and should be knowing.
[00:12:47] Deasha Waddup: what do whatever they are bringing out. So for example, Instagram reels is huge right now, um, because it is a new thing. So that’s pushing it a lot more on Instagram. You noticed the changes even over the weekend to the way that Instagram looks and reels is now the center in the mountains. It looks exactly like Tik TOK
[00:13:08] Kris Ward: does funnily enough.
[00:13:10] Yeah. Oops.
[00:13:11] Deasha Waddup: How did that happen? But they are massively pushing that area.
[00:13:18] Kris Ward: So reels
[00:13:20] Deasha Waddup: and being interesting on those platforms. Anything that they’re doing that is new. They appreciate that. So do a reel over a post on Instagram now.
[00:13:30] Kris Ward: Oh, okay. Because that’s
[00:13:33] Deasha Waddup: going to get you more.
[00:13:34] Kris Ward: That’s let’s stop there for a second.
[00:13:36] That’s a really good point because I tend to go the other way and go, Oh, Facebook everybody. And their dog has a group. I’m not doing a group because I F I feel like in three weeks, it’s so oversaturated. Like, I can’t possibly be in 9,000 groups, even though I’m invited to them all. And it mean anything.
[00:13:53] So then I go left when everybody else is going. Right. But what you’re saying is, if they’re talking about it and they’re pushing it, then that’s where the machinery of the Facebook is. You best be in front of that because that’s, that’s the child they’re nurturing right now.
[00:14:07] Deasha Waddup: Yeah. Yeah. Okay, great. So like they had the adverts on the Superbowl last year,
[00:14:14] Kris Ward: pushing
[00:14:15] Deasha Waddup: groups, but the new, even the new community examination groups, aware of Facebook and pushing people to go and even managers to manage them.
[00:14:25] That’s where they want people and businesses spending their time. So. Okay. And you have to have a personal profile to be in a group mostly. So, I mean, it’s your business
[00:14:36] Kris Ward: page, but. So let’s talk about groups for a second, cause I have I’m in them, but I just have, I mean, I don’t have one and people tell me all the time I should, but my problem was, I wasn’t really clear on what I was going to do in the group and I didn’t want it to be the noise of another thing I had to maintain.
[00:14:54] Right. Yeah. So you got sought out from Facebook by the groups that you had run. So why don’t we take that turn left there and tell us more about groups and what makes them dynamic and interesting. So with when the hour, when the day, the whole platform is really about creating your win team so that you can get from ideas to implementation, you know, making your ambitions come alive because your business should support your life.
[00:15:16] Not consume it. That’s what I’m all about. But. I don’t want to be in that group preaching now all the time, nor do I want to be in there showing you how to hire and stuff, because like it, cause it’s all in the course, we’ve got the outsourcing playbook for busy entrepreneurs coming out, um, you know, get on the waiting list, coming soon, all that stuff.
[00:15:33] But we, I, I’m not going to be teaching in there all the time because that’s time consuming and the course is beautifully designed and laid out. So I’m kind of at a loss of what to do in the group.
[00:15:43] Deasha Waddup: So I use my groups to nurture that community, to have a place where people can ask questions to get to know you.
[00:15:52] I do many lives. Like I don’t shout all of my course content, but you know, this is the structure of the call center. This is inside the course content and, and to run challenges and webinars inside of the group to create a buzz around it. And it have a central space for you. Okay. Well, they can feel a part of something.
[00:16:15] Whereas friend on Facebook, then just a friend on Facebook. They just follow, they just follow on Instagram, but on, in a group they can also post and engage in the conversation.
[00:16:26] Kris Ward: Okay. So let’s go with that. Then the other thing, my little pet peeve hear me now is you’ll be friends, somebody, and I know it’s just bad marketing.
[00:16:35] Cause then they’ll come back and they’ll say something, which they just send you a blurb about why you should join their group. And sometimes it’s so out of my. Area of interest. It’s unbelievable. Right? Like, you know, how define quality and relationship when you feel like you’re being abused, want to join our group?
[00:16:51] Deasha Waddup: I don’t think I
[00:16:53] Kris Ward: am not. Where am I page? Did that look like it was my life, right. So, I mean, clearly I know, and I hope my listeners know not to do silly things like that. But I guess also, how do I feed that group? I tend to, when I’m connected with somebody and we make a new connection, I go on, I like their stuff.
[00:17:11] And then I send them audio and I comment and a bunch of things. And sometimes they’ll say, you know what, given your business chops, you might actually like my podcast. And I nurture that. Um, because then I’m saying, I think, because I do think we have amazing guests. Like you they’re learning stuff today.
[00:17:24] And I think it wouldn’t be something they’d benefit from, but now am I supposed to now start saying, Hey, join my freaking group.
[00:17:32] Deasha Waddup: So, yeah, if you go on my personal profile, my group now is the coolest I’ve just launched, but usually it’s all about the group. And I, when I’m connecting with new friends, I don’t necessarily need to post and send them a message to say, join my group because all they need to do is see my profile more about my group.
[00:17:55] Um, and then if I have a conversation with them and I’m running a training in the group, or I’m doing a challenge, but I think they might be interested in, then I can send them a message and be like, I’m doing this thing in the group. If you want to run, like writing in the group. So I can share
[00:18:09] Kris Ward: that. Okay.
[00:18:10] So then I’ve been in groups where all of a sudden I realized this group is just like, you’re the school teacher and I’m the student in everyday. You’re doing lives all day long. And so it’s really not a group where I get to interact with other people. It’s really, you’re holding me hostage. So, uh, and this is making me sound like a really negative person.
[00:18:27] I’m just calling it as I see it people. Right. So how often do you present in these groups?
[00:18:32] Deasha Waddup: I, it depends on what I’m doing. I am live in the groups three or four times a week, maybe. Um, but I encourage, like, I send a message to everybody who joins encouraging them to welcome me to
[00:18:46] Kris Ward: write the letter. Okay.
[00:18:48] Deasha Waddup: great. So they it’s, everybody gets a message when they joined the group to say, come and hang out in the group. Thank you so much for requesting to join. Make sure that you. Introduce yourself, share your business, share what you’re about and with other people in the group.
[00:19:04] Kris Ward: Okay. You actually got me interested and excited.
[00:19:06] Cause I’ve been avoiding this going. I’m not doing this. Okay. Cause I’ve seen it done poorly. So then I just, I just shut the idea off, which is bad business. Everyone do not follow my practices. I just go left when everybody else is going. Right. Okay. So, so I could use the group really, like, in fact, in a bit like I’ve been using my business page, do some lives, be interactive, engaging, and then, you know, kind of also like your mailing list where, you know, I give information to my mailing list first, before anybody else, and they could do that with the group.
[00:19:37] Okay, perfect. So Facebook you’re right. How did I miss that? I saw the Superbowl and they’re talking about groups and I was like, yeah. Okay. Whatever, I’m not doing that. Right. And, um, so here’s a lesson in what a bad business person I am. And then, so what you’re saying is anything that comes out, that they’re pushing get in front of it because that’s what they’re banking on.
[00:19:56] Right. Okay. So what else do we need to know? Since I knew nothing?
[00:20:01] Deasha Waddup: So make sure that you’re leveraging all of that stuff. So as you grow, your group will start to find you organically. So you can leverage like STO style stuff that you would on your website, the same as you would in your group use keywords.
[00:20:16] So people such for your group, you can make sure that your group name and header is optimized so that when people see it, even if it’s just popped up on the side from Facebook, like. Recommended group
[00:20:28] Kris Ward: less
[00:20:29] Deasha Waddup: know what it’s about instantly. You think that’s something that people miss a lot when they do groups, can you see it a lot with entrepreneurs?
[00:20:38] They just put their name, like the dishwater group. Nobody cares.
[00:20:42] Kris Ward: Yeah, yeah, yeah, yeah, yeah,
[00:20:46] Deasha Waddup: yeah. The group is going to do for them.
[00:20:49] Kris Ward: Yeah. It’s not the, it’s not the, uh, I don’t know, Brad Pitt group. Right. I don’t know. I’ve mentioned him twice today in interviews, but he’s still right. So you’re not your name.
[00:20:58] Doesn’t have that big celebrity factor. So the Chris ward group is not going to work. Okay. Gotcha.
[00:21:02] Deasha Waddup: Yeah. You want us to have something that represents what they want, get visible, organic social media for service-based entrepreneurs.
[00:21:12] Kris Ward: Um,
[00:21:13] Deasha Waddup: so that people know it’s then it says what doesn’t attend, um, and people can see straight away.
[00:21:20] Oh, okay. This is what I’m going to get rid of during this group. Um, that means phase one. And then when people start joining, you can utilize the questions that you ask this other thing that a lot of people miss. Those questions that you can ask when people join the group, I ask, um, how much money they want to make.
[00:21:40] Um, because that gives me an idea of where they are in life. I asked them if I could grant you one wish in your business, what would it be?
[00:21:48] Kris Ward: Okay.
[00:21:49] Deasha Waddup: Um, which I love because some people, I mean, most people say more clients, um, but some people give really nice thoughtful answers and they can use that content then and create content around their answers.
[00:22:00] The questions. And then the third one is that email address
[00:22:05] Kris Ward: for free in exchange
[00:22:06] Deasha Waddup: for that email address.
[00:22:07] Kris Ward: Okay. All right. That’s perfect. Okay. So I’m writing this down. Keeps you think I’m not paying attention. I was actually writing that down and so, okay. I really like the wish one. That was really good.
[00:22:17] Okay. So, all right. So now they’re in the group, we’re going to welcome them to the group. And this is where I guess, you know what I think in, in defending how horrible I sound here? I think, I feel like. Once something became a trend. The trend was over. It’s kind of like the stark stark. I can’t talk stock markets.
[00:22:36] Um, they would say like by the time, Oh yeah, look, you know, you should be investing in Amazon. Well, now the ship has sailed. You should have been, but now, now you can’t. Right. So I guess I always thought, well, once we get enough hoopla about it, that means it’s on its way out. Oh,
[00:22:51] Deasha Waddup: yeah. So I think you just have to be more careful, also be more careful about the people that you listen to.
[00:22:58] I know there are some people in the industry that are like, Oh, I have built massive groups and they’re talking 70 to 80,000 people in their groups. But when you go into the group, the quality of the group, and they’re just nasty,
[00:23:12] Kris Ward: like
[00:23:14] Deasha Waddup: great. But I don’t want to be in that. Yeah, this is a negative energy and it’s just not just not what I’m about.
[00:23:20] So you have to listen to the people that are building groups that are authentic and real, and also judge the environment and the energy in that group as well, because there are, there were of course massive groups at what, but when you go in, they’re just
[00:23:34] Kris Ward: horrible. Yeah. Yeah. Okay. That makes yes. Let’s consider the source people.
[00:23:39] Okay. So just, you know, what keep, what else do we need to know? I mean, I might’ve lost cause I wouldn’t have asked you about groups. So clearly I have no, I’m not the one that should be guiding this. You just tell us what we need to know. And
[00:23:54] Deasha Waddup: yeah. So Facebook business pages, for example, they reach on a face.
[00:24:01] The business page currently is around. Cool consent for organic reach the people that have liked your page. Yeah. Um, so I just, I don’t use my business page at all. Um, I have content that goes onto it, but everything is going into my group. Uh, all the good stuff goes into my group and my business page just kind of takes over and is there for me to use for ads.
[00:24:26] Kris Ward: Right. That’s the only reason I have it is because of the ads. Okay.
[00:24:30] Deasha Waddup: Yeah. And then everything else happens in my group. So I am always like, join the group, check out the group. Don’t worry about this
[00:24:37] Kris Ward: page. Okay. So join the group. Do you know of any restrictions on the personal page? Are there things that we do that could get us in trouble when people start getting suspended from Facebook?
[00:24:48] Deasha Waddup: Yes. So don’t have two profiles. Two two, uh, personal profile is against Facebook terms and conditions.
[00:24:58] Kris Ward: I think some people I’ve never done that, but I think some people have this silly idea of, Oh, this is for family and this is for work. Right. Okay. Okay. So that will get you suspended. They warned you don’t do that.
[00:25:08] Deasha Waddup: Yes. Um, what I do is there is a, uh, there is a process that you can do on your friends list to add people into lists. Okay. You can segment everybody on your friends list, into different lists, and then you can parse out to those people. So for example, if you are a mother and you don’t want the world and his wife send pictures of your kids, you can add all of your friends, family, uh, into a specific list, and then only those photos to that list.
[00:25:36] Kris Ward: Okay?
[00:25:37] Deasha Waddup: Okay. So keep some of your personal life personal. If you wish you don’t have to. That all to
[00:25:44] Kris Ward: the welds. Okay. So don’t have two profiles. What else do we need to know?
[00:25:49] Deasha Waddup: Uh, darn use it. It’s just for sales. It is a personal profile. So use it as a personal profile. Yes. Talk about your business, share your business.
[00:26:02] On that, um, but also share your personal life.
[00:26:06] Kris Ward: Okay.
[00:26:06] Deasha Waddup: People want to know that, right. Whether it’s a lot less connection, so people want to know more about you and what you’re up to at the weekend. And I mean, I haven’t been a cute dog people.
[00:26:20] Kris Ward: I like that with great confidence. I have a really cute dog. You know what, and I know that too, the human brain is really funny because I know that, I know that. I know that I know that when I see other people sharing their life, I know that I can be watching the Olympics. And all of a sudden, I don’t even know what this sport is.
[00:26:34] And five minutes later, they share a story about the kid’s dad. And
[00:26:37] Deasha Waddup: you’re like, I hope he wins. And you’re like, I don’t even know what
[00:26:39] Kris Ward: this is. Or it is right. So I know that, but yet when it’s you and my team is always on me, they’ll show me numbers. Like Chris, you need to be more personable. And I’m like, okay.
[00:26:48] So then like even last weekend, I had put this recipe up in, instead of lasagna, I used a CU zucchini noodles, and I’m like, this floored me. How many people commented on this? And I thought, Oh my gosh, Right. This is hilarious. And I was just shocked, like, cause you think, yeah, everybody else’s life is interesting, but I don’t have an interesting life.
[00:27:06] So you’re right. People do really love that stuff up. They love it. Okay. Perfect. All right. Sadly, we’re coming to the end of our time with you. What is something what’s one of the last few things that you think we should know? Uh,
[00:27:20] Deasha Waddup: I would utilize, like I said, your personal life sharing stories. Choose. I use stories all the time as well.
[00:27:29] Cause I’ve got a cute dog. Even if you’re out walking the dog, you can just snap a picture and put it on Instagram stories, whatever it is that you’re doing, people like that behind the scenes stuff.
[00:27:40] Kris Ward: Right. So
[00:27:41] Deasha Waddup: even if you’re working on something like I did, um, I posted the other day in my group. Oh, I’m just working on some DM scripts and sales call sheets for inside of my group program.
[00:27:54] Kris Ward: people love. Yeah. Yeah. Yeah. Okay. Yeah. That makes sense.
[00:28:00] Deasha Waddup: I didn’t sell anything, but I’m still talking about what’s going on inside of a group program and what I’m up to.
[00:28:07] Kris Ward: Right. Okay. I’m always, so like I tell people all the time, your strength is your weakness. So people think I am, you know, purposeful and organized and all that stuff.
[00:28:16] So then I have, sometimes I am restricted by formulas, like, okay, this is, we’re going to talk about this in the post. Boom, boom, boom, boom. But without sort of like, you know, the marketing and here’s the twist and here’s the summary and the story relates to this versus just like, Hey, I’m having a day and look what I’m doing.
[00:28:30] Right. Like, Oh my gosh. Okay. Okay.
[00:28:32] Deasha Waddup: Right. Recently I showed a post that said, Sometimes we just have crappy days as entrepreneurs. And I posted a picture of, I took myself out for wine and a lunch on a Wednesday, and I was like, I’m going to art it some days it’s just crappy as an entrepreneur and you just need to go out for a glass of wine and be like, yeah, Today’s not my day.
[00:28:52] I’m going to come back.
[00:28:53] Kris Ward: Awesome. Okay. Desha, you have been spectacular. We are thrilled to have you here. If nothing else, you just highlighted to everyone who listens here, how little I know and the bad choices I make all the time. Social media.
[00:29:06] Deasha Waddup: So.
[00:29:07] Kris Ward: There’s just so much coming at you. Right. And you, you think, okay, I got this, I got, and then there’s many things that we do well, and I’ve got my, my Kaizen is my social media manager.
[00:29:16] And she’s always like, look at this, look at that. And we’re really looking at stuff. And that’s a big thing to people. You really do need to track what you’re doing. It have a little spreadsheet, just nothing fancy, just laid out. Like, what does this post do versus that? And I’m always surprised at, uh, w recently you’ll notice on my personal page, check me out.
[00:29:33] There is on Facebook. We. Started to notice that when I would put our polished graphic of, you know, me and you together on there, that you’re on the show. And then when I took selfies of us, the selfies, we did way better than the Polish graphic that we worked so hard on. So we stopped posting those. They were like, Oh, but this looks so professional.
[00:29:52] It’s polished. And I have, you know, and even with big names, like it was like, Oh, they really liked the selfie picture. All right. That’s easier to do. So anyhow, DJ, you have been wonderful. Where can these people find you tell us about your group?
[00:30:06] Deasha Waddup: Oh, find me and my group it’s called get visible organic.
[00:30:11] Cause that was based on genetics. I can find me on Facebook up. Um, I’m pretty easy to find with my name. So it got really miss me. Um, or on, on Instagram at social three.
[00:30:23] Kris Ward: Okay. That was awesome. Thank you so much for your wealth of wisdom. We appreciate you and everyone else see you in the next episode.