Follow Up Sales Strategies To Grow Your Business! with Jeremy Haug

Episode Summary

Jeremy Haug talks to us about marketing our follow-up. Join us as we look at how to win with a strategic follow-up.

Learn:
-how to personalize your follow up to close any sale
-why lost sales are often connected to traditional follow-up techniques
-secrets to building rapport to build to your sales success
And so much more!

Win The Hour, Win The Day! www.winthehourwintheday.com

Podcast: Win The Hour, Win The Day Podcast

Facebook: https://www.facebook.com/winthehourwintheday/

LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast

You can find Jeremy Haug at:
Website: https://www.b2bbusinessexperts.com/
Facebook: https://www.facebook.com/B2Bbusinessexperts/
Email: jeremy@b2bbusinessexperts.com
LinkedIn: https://www.linkedin.com/in/jeremy-haug-93a1a5108/
Phone number: 7273489620

Win The Hour Win The Day
https://winthehourwintheday.com

Jeremy Haug Podcast Transcription

START[00:02:00]Kris Ward: Hey, everyone. Welcome to another episode of Win the Hour, Win the Day! and I am your host, Kris Ward, and today in the house, we have Jeremy Haug. Jeremy is a world-class marketing expert and leader that has led multiple companies to the Inc 5,000 Inc 500 award. And he has built high performing teams and he’s done a whole bunch of stuff out there.

And now he’s interested in helping B2B businesses, B2B entrepreneurs to expand their business and help more people. Welcome to the show, Jeremy!

[00:02:33]Jeremy Haug: Thanks so much, Kris. I appreciate it so much for having me on. 

[00:02:37]Kris Ward: Yeah, there we go. Okay. Awesome. All right, Jeremy, let’s dive in. I’m all about big results, no fluff. So we’re going to talk today about conversions, right?

How to get more business, how to make more money. So tell me, Hey, you take the reins. Where do we start, Jeremy?

[00:02:54]Jeremy Haug: I think the biggest, one of the biggest mistakes… I’m a new business owner, right? Or you’ve been in business a couple of years and you know, I think a lot of entrepreneurs, they get into business doing the passion, the thing they love to do, right.

[00:03:05] You’re a dentist, whether you’re a plumber or whatever you’re doing, you’re passionate about achieving some sort of result. You are not necessarily trained in marketing and sales. And so one of the confusions that many of us have is that somebody needs a service. They’re going to call me and I’m going to sell it to them.

[00:03:21] However, the fact that in today’s world, we are more distracted than ever, right? Whether it’s Facebook, Instagram, Politics, whatever you want to talk about, we get distracted about it. And the key point I’m trying to make is you need to follow up. And the key point there is, it does not take one time, right?

[00:03:38] Talking to a person one time and going, ‘Hey, do you want my product or service’ and going, and then going ‘yeah I love it’. I mean very, very low percentage of the time they will actually sign up right off the bat. So the key to that is follow-up. And for me,

[00:03:54]Kris Ward: Sorry, go ahead. Go ahead. My apologies.

[00:03:55]Jeremy Haug: This is totally fine. Key follow up easiest followup to do for most business owners, I think rather than calling someone, because I think most of us are scared, potentially pick up the phone and just call someone again and again, which is okay. I think it’s email, right? I think the easiest one is just, ‘Hey, I’m checking in. How is that project looking for you? Are you ready to move forward?’

[00:04:15] ‘Hey, it’s been another week.’ You know what I mean? ‘Here’s a testimonial from another one of my clients in a similar situation that I thought might be interesting to you.’ If you have a blog and you go, ‘Hey, here’s an article I thought might be interesting for you that might guide you along the path.’ Now you’ve had four touchpoints, right?

[00:04:32] Maybe you, you know, so that helps. I think Microsoft did a study and it’s usually about eight to 15 contact points are required for prospect close. 

[00:04:42]Kris Ward: Okay. So let me jump in here. You gave me a lot of things that I want to unpack. So my first thing is when I hear follow up, I give a little pushback because I think I don’t want to convince somebody to work with me based on the work that I do.

[00:04:55] Like it’s just not, if they’re not all up into it and they’re not hungry to proceed. I just don’t find it works. Right. Because we’re all about really people getting ideas to execution and really helping them build their W.I.N Team and just leveraging. Getting their work out there. So there’s a, it’s an intimate get stuff done kind of dynamics.

[00:05:16] Right. But then you say, why is things like, all right. But if you threw in the phone, I don’t know anybody’s phone number anymore. I wouldn’t even know. But if, so let’s say I would email because, and also, I would tell you my day, so booked that I wouldn’t take a phone call. If somebody did call me, everything’s so scheduled, right.

[00:05:35] With zoom and everything else. And it’s been like that for me for years and years, but anyhow, so let’s go with the email and you say follow up. So at first I’m like, I don’t want to be pressing them, but you did bring up some good points, like. Oh, I was thinking of you and I thought of this testimony of a client like you.

[00:05:50] Oh, I wrote this article. It might resonate with your situation. So I think maybe I’m stuck on the word follow-up but maybe it’s showing that you’re listening to the client. Maybe it’s like a more connected thing right off the bat. So maybe reframing that would make me see it differently.

[00:06:09]Jeremy Haug: Yeah. I think if you can take the viewpoint of a relationship, right?

[00:06:12] Like if you’re building a relationship with someone and you just go, okay, Hey, I’m just touching base with you from a, you know, and here’s a different angle of, and it’s a care factor. It might even be depending on the industry, maybe not yours, but for some of your, some of your clients or some of your listeners, I know molds, remediation companies are like, okay, Hey, I’m going to be in your area.

[00:06:34] Do you want me to swing by? I can do a quick peak if you’ve got anything that you’re fat your attention on is like or ‘Hey, I’m in your area.’  If you happen to be traveling for your job, I know there’s a lot of companies out there that they go city to city and it’s like,  ‘Next month I’m in your city, do you, I’ve got some time.

[00:06:54] Do you want to meet for lunch?’ Right. And it’s just another touch point with your prospects, especially in the B2B side of things. It’s a little different, obviously B to C as a business to consumer, but like B2B, you’ve got bigger sales, long term sales, and you’re really working to build up a relationship because one client could literally change the face of your business, right?

[00:07:14]Kris Ward: A hundred percent. Yeah. Let me jump in there because you bring up some good points. Like most of our listeners, you guys out there, you know, we’re service-based entrepreneurs, we’re not dentists and plumbers and all that stuff. However, I do think these things can translate and transfer over because as you were talking, Jeremy, it did remind me of.

[00:07:31] I was getting the car detailed. Right. And things just got busy and especially with the pandemic, and I didn’t know if he’d be open or not. And then so finally, and if it’s one less phone call I have to make, so finally I find it and I’m thinking, oh, my car has, and I also had moved so now I’m lugging all this stuff in my car.

[00:07:48] So my car is dirty, but I don’t want to get cleaned yet because I may be lugging more stuff. So finally I tracked down the number of the guy I normally do. And then he moved. So now I got to find his new location and stuff. And if he had called me, like, normally I was getting it done one per season, like three, four times a year.

[00:08:05] And I really went a good over a year without getting it done. But if he had called and said, you know, why don’t you, Hey, you normally get it done every four months. Do you want to come in next Friday? I’m like, You know what, yes. I could use the treat and then it would have moved me forward. So he really did lose a significant amount of income.

[00:08:21] Plus then when he moved, I thought, oh, is that too much of a nuisance? Now I had to find the new location, like whatever. And I was thinking about going somewhere else. So you’re right. If we think of this as relationships and stay in touch and nurture that and take any work off either the decision-making or the maintenance of the relationship that makes a difference.

[00:08:43]Jeremy Haug: Yeah. A hundred percent and you could definitely do follow-up wrong, right? Like that’s probably any perspective you have is, is the person who emails you every day. One. I mean, it’s like one, if you, I don’t know if your listeners, if you’re buying cold lists, don’t ever buy cold lists. Right.

[00:08:59] Like I know, I know we all get emails from random strangers and sorta like the LinkedIn messages. Which can work sometimes, but it’s like the random messages from complete strangers who follow up. And if they do it like every day or every other day, you’re like, oh my God, I don’t even know who you are. Right. 

[00:09:15]Kris Ward: Yeah. You just jump in there. I’ve done that on LinkedIn. Sometimes I think I forgot. I haven’t done that. I have, let me rephrase that. I have written people who have done that on LinkedIn. So what happens if you send me one pitch before you even say hello, sometimes I’ll give you grace and think, you know what?

[00:09:32] They’re just trying to think. We’ve all been there. And then they get the follow up a week later that I didn’t respond. What I do is I just unconnect them. I unconnect like nobody’s business. I wish I had that button in real life, like, oh, we’re unconnected. Right? So again, let me make it clear. What I did on LinkedIn was not do that, that cold-hearted pitch it’s unfriend unconnect, disconnect, the cold-hearted pitch or cold-hearted call, same thing.

[00:09:59]Jeremy Haug: That’s true. 

[00:10:01]Kris Ward: Yeah, so, okay. So that doesn’t work. We know that doesn’t work, so you’re right. I think we’ve all had the experience of being pushed upon. And so then that makes us really weary of being that person. And so then we’re not doing any follow-up. 

[00:10:16]Jeremy Haug: Exactly, exactly. And I think. If you can get past that mindset of, oh my God.

[00:10:22] It’s sort of like having the idea that all salespeople are used car salespeople, like ad used car salesperson. It’s like, and then you’re like, I don’t ever want to sell anyone. You know, like none of them look at, let’s just differentiate. There are differences. Right. And it’s like, okay, there’s good sales, right?

[00:10:35] Like salespeople are needed. Every business needs sales, otherwise they will never exist. Right. So we’d look at the same thing with followup. It’s just one more component of marketing and sales. Like one aspect. Once you get your business schooling. I mean, even really in the beginning is like, look, if you generate leads in any sort of manner, like if you’re doing marketing and you’re getting some sort of leads into your system, you should have a couple of welcome emails.

[00:11:00] And ideally you have that automated, right? It’s just like, ‘Hey, you know, Hey Chris, I want to welcome you to my email list. I really appreciate you opting in. Here’s the thing you requested. I want to let you know a couple of quick things. I’m going to shoot you my best content over the next couple of days, just so you have a little bit of an idea of what my list is like’, boom, right next day you shoot, shoot.

[00:11:20] I’m like, Hey, here’s a… like for you, I would say, Hey, here’s a great episode that I did that I think that most of my clients love, check it out here. Boom done. Right. And as long as you’re adding value to the relationship, rather than trying to extract value, I think you’re far more likely to win. 

[00:11:39]Kris Ward: That’s a really good point. And I am an extremely flawed human being. So often it’s all or nothing to me, right? So what happens is I just go, okay, I’m not doing that anymore. And I’m out. Right. So I think what you’re doing is. There is lots of wisdom in here. And really again, what I’m hearing from you more powerfully, it makes sense with your marketing experience and  I’m a marketer myself, but it’s more about messaging, but I think what’s happening is we’re looking at marketing through relationship building and you’re putting it under the guise of follow-up right.

[00:12:18] We have all been followed up upon to the point where you think, how am I going to break up with this person? They have my email address and ignoring them is just not enough. Right. So I think you’re right. I think you’re right. I love when they come on the show and I tell these experts that, oh, here, you’ve been doing this for quite some time.

[00:12:36] I think you’re right. You’ve been blessed. So my gosh, they don’t listen to me talk. Okay. So what I’m saying is I really think reframing it is just hugely powerful. That’s for me, the learning curve here. Cause you’re right. What I don’t like is, and people say this, okay, tell your whatever story. So somebody signs on, do you listen, you get five emails in three days and they’re like, this happened, this happened.

[00:13:02] And you’re like, whoa, here we go. Right. What have I signed up for? But if we say, look, this is my best article, or this is a show that might relate to what you’re like, even though it’s automated, we can frame it. So it is about relationships, relationships, relationships, I think for me too, people praise me a lot on I send a lot of videos.

[00:13:20] So even in my followup, I could say a couple days later, we all have that. Oh, I wish I had said this or added that. So I could follow up with the video. Hey, I was thinking about our conversation, blah, blah, blah, blah. Right? Yeah.

[00:13:32]Jeremy Haug: Oh, a hundred percent videos are great. E-books anything you can offer really at the end of the day, that’s valuable.

[00:13:39] I’ve definitely seen, you know, if you do wind up doing infographics, eBooks, white papers, videos, webinars, just a more official video, really. And I think one fear that a lot of us run into when we’re sending emails. But what if they unsubscribe, right? Like, it’s like, oh my God, I can’t lose the unsubscribing.

[00:14:00] Here’s the thing. If somebody is going to unsubscribe from your list, that means you’re at least you’re sending to your list. Right. Which, I mean I’ve known clients that are like, I hit my list every six months. Right. Like I email my list every six months and I’m like, well, okay, wait a second.

[00:14:17] So you’re not going to unsubscribe for 6 months. Oh, they haven’t heard from you either. So it’s okay to get a certain number of unsubscribes. I think you have to figure out what’s tolerable for you and your business. It’s like you have to always be adding to your list, but if you get some unsubscribes, they were most likely one, they may have not wind up buying from you anyways.

[00:14:37] Right? Like they were like never interested in buying or two. They may go sign up anyways, but maybe you were just sending too many emails. Right? Like I know. 

[00:14:45]Kris Ward: Yeah. Yeah. Yeah, no, that’s a really good point. Okay. So it’s really about relationship building, which I’ve worked with even, we’ve talked about this on other shows, but I have what I call Kris’s network and I’ve got this little spreadsheet.

[00:14:58] Cause what I found in the past was you get so busy and so you, you’re rotating relationships instead of maintaining them. Right. And then especially something like this where you and I met a couple months ago, we talked about you being on the show and now you’re on the show. So there’s this, it’s almost like by the time we’ve finished chatting today, it’s like, you know, we’ve been on five dates or something like there’s a stronger connection.

[00:15:20] And then if I’m not careful, you know, a few likes or things happen in social media and you fall off the grid of my scope because new people are coming in. So I also have this network spreadsheet where I look and say, all right, I’m going to reach out to this person to send them a video or comment on what they’re doing.

Over and above the social media. So really it’s what, you know, I am practicing that in one area. So now I just need to transcend that, transfer it to the followup, that to get the conversions. 

[00:15:48]Jeremy Haug: Yes. A hundred percent. And I think, a powerful follow-up and you may or may not agree with me on this one is because you already made the..

[00:15:56]Kris Ward: brace myself

[00:15:57]Jeremy Haug: brace yourself this could be wild, is text. Is texting someone and it is an intimate… it’s sort of like messenger. If you can follow up with messenger or texting. It’s very intimate. It’s very personal. There is a right way to do it and it is not something you do as nearly, as often as email. Right.

[00:16:19] But it is a very, very powerful tool. If you’re a business owner and you’ve built up a list and you have people’s phone numbers that you can text,  there is just a value of, Hey, I’m checking in, you know, like in your example that you gave, right? Like where the year went by. Like if he had sent you a text saying, Hey, it’s been six months since your last detailing, do you want to schedule an appointment for Friday next week? You might’ve said yes. Can you do 10:30? boom done. Right. Like, and it’s, it’s out of you. 

[00:16:50]Kris Ward: Yeah. That’s a good point. Yeah, you’re right. Cause I was pushing back in his, I guess it all, how your business is set up. So mine is set up so that first of all, I don’t have, my people do not have my phone number. My personal number is where the texting would kick in because I’m just very scheduled back to back.

[00:17:04] It’s just, it’s just not how I run my business. I’m all about less distractions, not more, but, and so really things are scheduled with me. You want to, you know, we have a connection on zoom or always scheduled. But if I was in a business where, you know, it would be moving that appointment along really a quick check-in to get more sales.

[00:17:22] Yes. I can see in that platform would really work. So I think for my business and my style, texting doesn’t work, but you’re right. I can see that would have really, that would definitely work for the car guy. I don’t want to talk to him. I don’t need emails, just get my car detailed. Right. So at some point, depending on what you’re doing.

Okay. Awesome. All right. So, okay. So this would probably be the part where you see people stumble and fall the most is just the lack of followup. 

[00:17:48]Jeremy Haug: Yeah. I mean, I’ve talked to a lot of new businesses, clients, you know, just clients who are just getting started or, I mean, even in a few years in, and they’re not familiar with the sales side of things and they go, yeah.

[00:18:00] You know, I mean, because here’s the thing. If you’re going to go bigger, right. You’re going to get outside of a tight circle of people who are just going to close without follow up. Right. Somebody who’s amazing. Who’s got an amazing product. We’ll close people on the first call. Maybe even the second call, people will just follow back up with you.

But if you’re trying to reach out beyond that inner circle, it’s like, okay, you know, if you’re looking to scale your business. You will need to start following up, especially for bigger deals. Right.

[00:18:31]Kris Ward: Not even the bigger deals, but even just like, you know, it doesn’t matter how good you are at sales.

[00:18:37] We all want more conversions, right. A hundred percent. So just to make it more and more efficient. So looking at follow-up as a relationship thing, do the testimony of the articles or videos. Sending them back, if linked to your book or ebook you’ve got or anything, infographics, all that kind of stuff. Okay. All right. So tell us more, where do we drop the ball on this? What am I missing?

[00:19:02]Jeremy Haug: I think the other big balls that people drop is following up with your clients. Right? So a lot of people are like, you sold somebody and you’re done, right. It’s like, okay. I made my sale. I got a client. Okay.

[00:19:13] So it’s like there’s many quotes out there at second. Money’s easier than first money. You know, it was all, again, going back to relationships is okay. So you’ve started this relationship. You’ve engaged with a client. Are you thinking about a second sale, a third sale, or do you have a recurring model?

[00:19:32] Do you have upsells? Are you following up with your clients for testimonials, for referrals? Are you checking in with them? Right. So you can do that via email. You can do it via text. You can get them. Just making sure, you know, are you following me on Facebook? Right. It’s like all these different platforms, depending where you’re posting.

[00:19:49] Right. So, he’s got a bunch of different avenues and there is so much value in following up with your clients. I mean, a lot of businesses, once they get to a certain size, all they do is live off referrals, right. They live off referrals and their existing client base. Now you can have a lifestyle business, you can be doing your business hustling.

[00:20:08] You can be just living off of that. So I’ve seen a lot of businesses, some that are just like, they’re really great at marketing. They get a bunch of new business and then they ignore it. And there’s people who like, they got a bunch of businesses and they live off those clients and referrals and then they don’t do anymore marketing.

[00:20:25]Kris Ward: You know what that’s interesting. I, again, let me tell you all the mistakes I’ve made. This surprised me. So I have a really, I believe very expensive mentor. And so there’s a certain amount of touch points with him. And let’s say we’re meeting like two times a month. And so then he threw in this bonus Saturday.

[00:20:45] It was really great. I learned lots in the middle of that bonus Saturday. He, so there was a guest speaker on something, and then he sold us a little six-week training focus package on something. And I would have never, I’m telling you, I would have never, like I meet with my clients,  three times a month.

[00:21:02] And so we have that. And then we also now have launched into what we call The Winners Circle. So inside the winner circle, it’s more like one to many, and it’s really awesome that we got hot seats. We got special guests. You get to learn how to use the super, create the super tool kit to get all these amazing things.

[00:21:18] But until my mentor showed me that. I would’ve never thought to, I guess if I’m selling you shoes, I would sell you shoelaces or I would sell you a lateral thing that goes with that. And when we sell info products, we’ll upsell, you know, here a sale bumper, whatever, right. Sales bump. But, if you’re meeting with me on a regular basis, I wouldn’t have thought then to sell you one more other thing.

[00:21:39] Cause I guess I thought it was sort of standing there. Like, I don’t know, like being too pushy or that they’re already buying from me. So either they make a move from this as package gold to super gold or whatever. I wouldn’t have thought they would go and then get a new six week course. It never occurred to me.

[00:21:57] So now what we’re doing is with the Winners Circle, if you’re in the Winners Circle, we are going to offer, you know, six weeks intensive training on this, where you can then buy this package. I’ve said the winners circle to get more focused training on a particular subject. It just never occurred to me.

[00:22:10] Cause I guess I thought then your, I don’t, I would love to tell you I had a good reason. Like, well then if they reject you, you’re like being too pushy, but I just never got to the rejection. I just thought they had bought the coaching. They’re seeing me three times a month. What else? Like, that’s it, we’re in a committed relationship. So I wouldn’t have thought to do that. 

[00:22:30]Jeremy Haug: Yeah. Yeah. I think it’s, you know, I think one of the things that helps business owners really succeed is go, okay, good. What is the overall relationship potential, right? For any client. And I go, okay. You know, we all have our core service that we offer.

[00:22:45] So for you, it’s your three times a month coaching. It’s like, great. Now you’ve got your star winners, golden circle. Winner’s circle. Winner’s circle. Okay. Sorry. So you got your Winners Circle and then you’ve got your intensive training. Okay, good. You know, you can look at it. Okay. What else can there be in?

[00:22:59] Okay. Is there a mastermind, is there potential partnerships that you can create with clients that have built that relationship with you that trusts you where you’re like. You know, if you get big enough or whatever, you don’t really even have to get big. You just go into partnership, right? It’s like, how can your skills and abilities align with another person. There’s a lot of resources out there, whether you want to go, okay.

[00:23:21] I want to do courses. I want to do consulting. You actually do the service for them, right? Like, I don’t know if, I don’t know if you hire virtual assistants for your clients. I don’t know if you’ve ever considered that. You know,.

[00:23:32]Kris Ward: We do, we do when they are coaching clients, we help them build their W.I.N Team.

[00:23:37] And I do love when I say that? I do that. Yeah, but it is. I think we tend to, as service providers, think laterally. Like we take them from package A to package B versus having well, while you’re doing this training, I’ve got this six week intensive on something else because I do sometimes offer them.

[00:23:54] There’ll be something like our super toolkit showing them how to really be efficient with their business and get ideas to execution all the time. And so let’s say I have a super toolkit on how to process your podcast and podcast management companies have wanted to buy that off me for like $3,000.

[00:24:11] And I’m like, no, because once you tweak it a little bit, like it’s just going to be short-lived if you don’t know how to utilize them or leverage them. Right. But, so I do give those when I’m using them as tools. And that’s just an example. You don’t need to have a podcast. The are all different  super toolkits we have that I’m using as teaching tools and some say, oh my gosh, that is so powerful.

[00:24:29] Can I have that? Of course you can. So then I just give it away, which is okay, but I could be doing more, I’m skimming over it. I could be doing more intensive training on that particular subject. Like I could do an intensive training on how to write your book with our super toolkits literally.

[00:24:46] Thick like ours, Kevin in and out in a couple of weeks. So that could be training whereas I just tend to try to rush people through it, trying to give them as much content as possible, but anyhow enough about me and all my flaws back to you, Jeremy. 

[00:25:00]Jeremy Haug: I love hearing about it, you know? So even for that case, it’s like, okay, good.

You can even turn those into a digital course. Or like you said, you can do a six week program or something like that really just depends. And same thing for your listener, right? And whatever, kind of, whether it’s an information product or service product, you know, once you have a business that’s up, you’re up and running, you’re making money.

[00:25:22] You’re, you’re doing okay. So now it’s, you find out from your clients. Okay, good. What do they need? Right. So it’s a combination like for me, I look at it as I go, okay, what does the client need? Okay. Where does my skillset or my team’s skill set align to that? Right? Because your clients may need, you know, I don’t know.

[00:25:41] Let’s say you’ve got a garden. They’re helping somebody with their house does not mean that the person in the house also needs their plumbing done. Right. The gardener is not going to go and do the plumbing, but they might be able to go do the gutter. Right, right. It might be able to go do some other things and go, okay, cool.

[00:25:55] So now you can take one house that was only worth I don’t know, 20 bucks every couple of weeks to Okay, good. Now we’re going to do the gutters once every two months, right now, we’re going to add some landscaping to what we’re going to do the mulch, right? Like, and then, okay, good. Now you’ve taken a client that was worth $40 a month to, I don’t know, let’s say $200 a month.

[00:26:14] And if you do that with all your clients, and then if you’re really smart you talked to the homeowner and you go, okay, what other problems do you have? Oh yeah, I’ve got this massive plumbing problem. Oh, I know a plumber and boom, you’ve got an affiliate relationship because you have a connection.

[00:26:28] You have a relationship with that, with that homeowner in this particular case, right? Whatever your business is. If you are building relationships, right? If we circle it back to the main point here of the follow-up is you’re building a real relationship and that it’s going to get you referrals. It’s going to get you testimonials.

[00:26:46] It’s also going to get you potentially affiliate relationships, right? So your clients are, you know, you’re in communication with them. They’re telling you the problems they’re running into. And you can go, ‘Hey, I know a software that helps you solve that problem.’ You can get affiliate relationships there. Hey, I know a person that can help you with that.

[00:27:01] You can ideally set up recurring  revenue just for yourself off of relationships that you’ve built. And now you’re maximizing the value that you’re giving your clients because you’re also, you’re not ideally if you’re ethical, which I’m assuming most people consider themselves ethical, right?

[00:27:19] Like we make mistakes, but we try to do right by our clients. If we go, okay. Try and find a good person that I think will deliver a good product. And there’s value in that. And then you can, you’ll deliver that to the client. 

[00:27:34]Kris Ward: Yeah. So I think, I mean, we’ve all heard about affiliates and we get that part, but I think what you’re leaning into more, and I think you do a good job of articulating that is the relationship component where we all get stuck on is this sales, this marketing, this whatever.

But if we work on maintaining those relationships and leveraging them and putting the client first, it’s going to benefit everybody. Well, Jeremy, this has been insightful. You’ve turned me around on a couple of different things. So Jeremy, where can people find more of your excellence, your wisdom? 

[00:28:02]Jeremy Haug: Oh, that’s beautiful. Okay, good. Well, my website is the letter B the number two, the letter B, so B2Bbusinessexperts.com. So it’s got all my services there, all my pricing there. They’re very transparent. Also my phone number. I’m going to give it out right here on the podcast. This is my cell phone. Don’t blow me up unless you really need help.

[00:28:22] 7 2 7 3 4 8 9 6 2 0. And that is my cell phone. It will go to me. I don’t have a second cell phone. So that’s, either hit me up on the website, hit me up on my phone and whatever you need help marketing wise. That’s where I’m at. 

[00:28:38]Kris Ward: So it sounds like a real number, not like in the movies. 5, 5, 5, 5?

Yeah. Okay. All right, Jeremy, you have been a treat. Thank you so much. And everyone else, we’ll see you in the next episode.

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