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Recent Podcast Episodes

SEO Content Ideas That Attract Your Audience! with Kate Smoothy



Episode Summary

This week’s episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day’s Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Kate Smoothy.


Kate Smoothy gives us a fresh look at SEO (Search Engine Optimization). Don’t be weighed down by the idea of SEO content ideas!! Kate makes it easy!

-How to easily create SEO for your website
-Quickly find your SEO for your business with a simple hack
-What are the biggest SEO mistakes you’re making today
And MUCH more!!



You can find Kate Smoothy at:


Win The Hour Win The Day

Kate Smoothy Podcast Transcription

[00:00:00] Kris Ward: Hey everyone, welcome to another episode of Win The Hour, Win The Day. I am your lucky host, Kris Ward, and today in the house we have Kate Smoothy and she is a web designer and SEO specialist, and we are gonna talk to her about some super important things and I’m telling you in case you think this is a dry subject, she will keep you interested.

[00:00:19] She stops the scroll, she makes you really wanna care about this stuff and there is a good reason why cuz it is super important. Welcome to the show, Kate.

[00:00:28] Kate Smoothy: Hi, Kris. Thank you for having me.

[00:00:30] Kris Ward: Oh, we’re excited. So let’s talk about seo. I know it doesn’t sound very sexy. And listen, I didn’t get it for a long time.

[00:00:39] It just seemed like trying to get your, I don’t know, your dental. So to how to become a dentist and an accountant at the same time. It was just like whenever I tried to learn about it, it just got so intense and there were the more and more I had to learn and I just abandoned it for a really long time.

[00:00:54] I’m ashamed to say, but I read this book, they ask and you answer, and it really did change the game on what I understood SEO to be and how important it was and how important blogs were. And I’m telling you, I think it’s like a joke like I was in business at least 10 years before I understood the seriousness of this and what a shame, what a missed opportunity.

[00:01:16] And I think so many people out there make SEOs so complicated and you don’t, and that’s why you’re here. And I think we really have to let people know what it can offer their business. So where do you wanna start with SEO?

[00:01:31] Kate Smoothy: Well, first of all, I completely agree with you. It is the unsexiest thing ever. And actually from someone who, so this is obviously, as my bread and butter, this is what I do for people all day, marketing that is not easy.

[00:01:44] Cause it’s you know how, like with Instagram or whatever, you can be like, oh my gosh, it’s how to get loads of followers. SEO is like the opposite of that is very hard to market. So that is what I try to get over with my content as well, is that, yeah, it is unsexy. It’s not like getting loads of followers on Instagram or whatever, but it really matters and it actually will probably have the biggest difference on your business if you put the time into it now, like in a couple of years time, this is gonna matter way more than how many Instagram followers you have or I dunno why I’m only focusing on Instagram, like whatever the platform of the moment is.

[00:02:16] Kris Ward: Yeah. A hundred percent what I learned from it, and first of all, let me tell you, you do stop the scroll. You do a fantastic job of making a boring topic very interesting, and what I understood, and I’m all, we’re all about building a team here and stuff. And so when I talk about a team, I’m talking about really lean team.

[00:02:32] I’m not talking about spending a lot of money, but number of years ago I had tried SEO and I was just like, oh boy. It was just painful to me. And so Maura on my team, she was much better at doing the research and going in, and we even use SEMRush now and all this stuff, and I still couldn’t do it without her.

[00:02:47] Like she treats me like a toddler and says here are the keywords. Here’s a blog you have to write. You need to have it done by Thursday. Thank you very much. But what I learned from her was I still didn’t get, and we had all, we were in this six months. I didn’t fully understand, like I’d write a blog and think it’s done.

[00:03:04] It’s out there. Get off my back. But what I didn’t understand was the power. It’s like planting a seed in the backyard. It’s not exciting the day you plant it, but come back later when you start seeing these throats come through. So I’d be we wrote this blog. No one’s freaking looking at it. Who the hell cares?

[00:03:20] And she, why am I doing this? I have so many other things to do. When you’re right, pick on poor Instagram. I could put a video out and see if I’m liked or disliked the same day. But what she more was saying to me, no, Kris, look. And then, eight weeks later, three months later, she’s showing me this blog is now being shared by 32 people and we got seven back links and we have this.

[00:03:39] And I’m like, huh. Okay. So I think the problem for is A, I don’t think anybody explain, nobody explained to me to the point that I could hear it, that it was the long game. It’s the long game and also, but the power of that is unbelievable. So it, it was just really a game changer for me, and I’m ashamed to say it took me so long to get here.

[00:04:00] So yes, it’s the long game. Where do we start? Where do you recommend that we start when you go? Okay. Because blogging right now is not the favorite child. Podcast is, all this other stuff, right? But podcast to me is really just about social proof. Anyways, I’m so excited about this topic. Let you talk. Go ahead. Go ahead.

[00:04:18] Kate Smoothy: I do definitely think that a blog is the best place to start in terms of if you are thinking about it. If you’re thinking, okay, I need to prioritize seo, just actually getting this written content down on your website makes a huge difference. Now, obviously, e-commerce businesses really fortunate in that they probably have 50-60 plus products pages that can possibly sharp on Google.

[00:04:38] But if you’re a service-based business, like my website, I think. Off the top of my head, like five main pages. So I need a blog to have more opportunities to sharpen Google. So number one thing for anybody is just to get a blog on your website. Even if you don’t plan on, and when I’m saying a blog, I mean like the hub for blog post.

[00:04:55] Cuz I think this is a really common misconception that I find is people are like, I’ve written a blog. It’s yeah, you need to write more than one blog.

[00:05:01] Kris Ward: Yes.

[00:05:01] Kate Smoothy: The blog. The blog is the hub, the blog post is what you’re actually, you’re writing many blog posts. But that can sound really…

[00:05:09] Kris Ward: Let me jump in for one second. I do promise to let you talk cuz I’ve never talked so much with a guest. I also didn’t understand for years people who were bloggers. So I’m like no, I’m not a blogger, because people were getting paid to be a blogger. They’re making movies about bloggers. So I thought, oh no, I’m not a blogger, so it doesn’t matter. I could do a blog per year or something. So I didn’t understand that either.

[00:05:29] Kate Smoothy: Yeah, and actually, so funnily enough, I got into SEO through being a travel blogger, so that’s how I first ever learned about seo. It was a total accident. One day I was looking through the stats on my website and I was like, where’s all this traffic from Google coming from?

[00:05:43] Like, how are people finding me on Google? I just have no idea. Like I was promoting the blog on social media, and this was like back in the day. We’re talking 2012, 2013. So it wasn’t what it is now with socials. And in a way actually, I reverse engineered my keyword research because I was able to see what people were already finding me for and then thinking, oh, okay, like people want a budget guide to Copenhagen call.

[00:06:05] I’ve written about that. I’ll optimize it now that I understand seo. So there are lots of different ways that you can approach it. If the idea of going into keyword research sounds really overwhelming for you, don’t do it. Just start out writing the blog. See in six months time where it’s showing up on Google, see what you’re ranking for.

[00:06:21] Then you can go in and figure out, okay, how do I take what people are finding me for on search and make that page show up higher? So you might find that, people are finding you for all kinds of random but related things just because you are writing about it. . That was how I got into it initially. There was no, no strategy at all behind that.

[00:06:38] Kris Ward: Yeah, we always love that fall forward. The other thing too is I didn’t understand the seo again, you’re right, it’s not a sexy name. So I didn’t understand the power of like we talk about, we team building and whatever. And all that time is talking about build your win team, your what is next team so you can get to what is next quicker.

[00:06:56] I should have been using the word outsourcer instead of team.

[00:06:59] Kate Smoothy: Yeah.

[00:07:00] Kris Ward: But am I understanding correctly? If I wrote that blog and I didn’t know any better, and I’m using Kris words and words my clients use, but not the most searchable word, I can go back then after I’ve written that blog and can I change those keywords in the blog?

[00:07:15] Kate Smoothy: Yeah, absolutely. Okay, so one thing. One thing you do need to be really careful of with that is if you do accidentally find yourself showing up on Google searches, like pretty high for something that you’ve written without that intention, if you go in and change it, there is the possibility that you could oh, affect.

[00:07:32] But my main advice, cuz I do this with clients all the time. My clients come to me, they’re generally, they’re not people that get absolutely nothing from Google, but they’re just not where they should be. Okay. So I will go in and I’m like, okay, cool. I can see that they’re showing up for this keyword and this and what have you.

[00:07:46] I will go into that and reoptimize it, but really trying to preserve everything they already did. So I will aim to add content rather than change content. But you can change stuff that isn’t having an effect. So for example, with what you are saying, I would hazard to guess that the words that you were using rather than outsourcing probably weren’t helping you show up on Google. So you could change that. Yeah.

[00:08:07] Kris Ward: But that is a good point. I would’ve never thought about it. I would’ve thought, oh, I wouldn’t have looked at from that angle. Oh, let’s be silly and say this blog is whatever in the top 10. I would’ve thought I could preserve that and enhance it. It’s kinda like having dinner add dessert.

[00:08:20] But no, we’re changing the dinner. Not adding dessert. So I wouldn’t have thought about the, I didn’t, I wouldn’t have thought about a backlash, so that’s a good point.

[00:08:27] Kate Smoothy: Yeah, you do. And often it will happen and people are like, why has this happened? I was doing really well and it is something that you need to be mindful of, but I think for a lot of people, the main thing is just to start.

[00:08:37] And it’s really frustrating because people put so much energy into their social media content and I actually, I can’t remember if I posted a video about this, but I definitely wrote about this on LinkedIn recently and I was like, I am I dunno if I can swear on this podcast or not. I didn’t ask you.

[00:08:51] Kris Ward: We’ll just use general swearing frigging

[00:08:54] Kate Smoothy: So I was like, I am so peed off, I’ll use peed off. Oh, we could have been pissed post these like absolute essays on LinkedIn, but their blog hasn’t been touched for a year. Like how, why are you not just taking this. Putting out your focus.

[00:09:07] Kris Ward: That I did, that, I did, that I did it all. If there’s any way to screw it up, I did it.

[00:09:12] And do you know what else I didn’t understand? Get this, you would know this. Then you keyed into SEMRush and I, look, we finally got gave in and we invested in SEMRush but nobody else has to do this. There’s other avenues, but then I would put, I’d say, okay, we wrote this blog blog. We wrote this article on LinkedIn a year ago, so we’ll just repurpose it.

[00:09:31] And then you hit this button and it says it’s not original because it wasn’t on my website. I put it on LinkedIn. So now they’re saying that’s for no. You didn’t post this first. So it’s plagiarized. So worsen that is you don’t own it. It has to come through your stuff first and then you can repurpose it. Am I correct on that?

[00:09:50] Kate Smoothy: Yeah. So this is the method that I follow, not with every piece of content I create.  And actually what often ends up happening is I’ll write like a big blog post and then from that can come five videos and 10 LinkedIn posts and two or three emails to my email list. So this is a really good place to get to, but I appreciate that.

[00:10:06] It is, it probably sounds really overwhelming initially if you’re someone that’s of creating content on the fly or if you’ve maybe got a team that are helping you put some stuff out. And blogging isn’t on that list. But the best way to do this is to start with the blog post, because it’s probably the longest form of that content you’re ever gonna write.

[00:10:21] For example I could write a ha, like a beginner’s guide to TikTok, and it would be everything, but then I could turn that into six instructional videos, five LinkedIn post, so you could, and then that way your content generation actually is smoother.

[00:10:37] Kris Ward: Yeah, and by the way, when you say that, it sounds heavy, but really it’s copy and paste.

[00:10:42] So if you said, here’s the top five tips to start out on TikTok, whatever, right? Then you just copy and paste each one. Tip number one is a post tip number two. It we are talking copy and paste people. That’s it.

[00:10:54] Kate Smoothy: Oh, 100%. Yeah. It’s so much quicker than me sitting there oh my God, what video am I gonna create?

[00:10:59] Like next week or what? It has sped up my process so much doing it this way, and it’s not the way I’ve always done it. It’s evolved over time, but the main thing is to get blogging into your strategy and then you will find this ends up being the quickest way for you to do it as well.

[00:11:15] Kris Ward: Yeah, and you know what, I know that, and we’re all about efficiency and repurposing, but it’s still very super easy to forget. Like we do that with the Post, but I think I’m not a hundred percent sure we do that with the videos and I wrote it out. It’s all there. There’s facts. Yeah. So you just get lost in it. Okay. So SEO sounds very mechanical and what I always felt like, honestly, it was the example I always used where I complain I get so upset when you need to learn something and then you think, oh, so like you’re trying to get from, I don’t, whatever.

[00:11:49] You’re like, okay, let’s use seo. It’s oh, I should learn, I should get do better on SEO on my website. But then you find out, oh, I have to learn more about keyword research and I have to learn more about this and I have to learn more about, and all of a sudden you’re 10 paces back, and you’re trying to get one pace forward.

[00:12:03] So now you’re like, I need three years to become an SEO expert, and all I wanted to do was fix up my website. Yeah. So I think you do have to be careful. This happened to me and I abandoned ship many times over the years. So I think you have to be careful that it’s not about getting it all right.

[00:12:19] It’s about doing something. Yeah. And so where could we search and get some ideas for some language? Because I know for me, I use the word team in many articles that I should have been using the word outsourcing instead. So where could we learn more about that?

[00:12:35] Kate Smoothy: So this is a fairly new technique that I’ve been doing. So this is even me with all my keyword research tools. With this being my bread and butter. This is something that I do. So we’ll take an example of I don’t know Web design. So let’s say you are a web designer. You type in web design services into Google. You scroll down probably about four or five results, you’ll get to the section that says people also ask.

[00:12:59] And in that section will be questions that have been searched on Google. Now they can be your keywords. So there’s several different ways that you can use them. Let’s say for example, the question is, what’s the best website platform for web designers? That’s not a great one. I could have thought of a better one on the top of my head, but you get the idea, right?

[00:13:19] So from there you’re getting the idea that the language being used is website platform and or it might be like, what’s the best website platform for website designers? You’re like, okay, people are actually using more website designers than web designers, and they’re saying website platform, not website host, or any of these other kinda learnings.

[00:13:36] So the first thing you’re gonna get is that, the next thing you are gonna get is a question that’s being searched regularly on Google, which makes great content. So you could say, I’m gonna write a blog post on that because I know people are searching it on Google, so I know it’s a sought after topic.

[00:13:50] Kris Ward: Let’s unpack that for a sec, because I think that is so important because we, I’ve, that’s one of these things that I knew and then I forgot I knew and I forgot I knew again. We have the curse of knowledge, and so we’re always five, six layers above where somebody’s actually asking the question.

[00:14:07] You know what I mean? Yeah. So you, for me, it might be like, Ugh. Whatever when’s a good time to start outsourcing? It’s oh, I’m over here talking about how to build your team and what you should be doing in meetings and how, what all these leadership things, and they just wanna know when, right? Yeah.

[00:14:22] But I’m so far down the road because I assume that’s the assumption and oh, you’ve, I’m so excited about getting them 25 hours back a week within the first month of working with us, that I’ve skipped the most obvious question. So I also think what you’re pointing out to. It’s great SEO terms, but it also just really makes you available to the masses for the basic starting questions.

[00:14:45] Kate Smoothy: Absolutely, and this is, you have to consider as well, like where are you probably gonna meet someone in their journey? Because I think by the time someone’s like digging deep into your content and they’re really learning strategy, they’ve probably already come across you. But one of the main ways they can have come across you is if you are showing up for these really basic terms at the start of their journey into looking into this.

[00:15:06] Yeah, how do I get more time back? Why am I spending so much money? Like, why is it so hard to have a business? Things like that. That you wanna catch them there and bring them in. So again, and people also ask is great for this. When you click the questions more will appear below that are relevant to the one you clicked.

[00:15:23] So you might get four or five questions show up and you’re like, oh, a couple of those are relevant to what I’ve, what I’m, my business is. Some of them aren’t. But then as you click, it filters down and gets more specific. So then you get, you can get a really nice list of questions that you can.

[00:15:37] Put on your service pages as FAQs or you can create a blog post with or there’s loads of different things you don’t, to be fair, you could use it for content ideas in general, but it is perfect for your website.

[00:15:49] Kris Ward: I think too, you bring up a really good point that we all are like a, it reminds me like a dog in a park.

[00:15:55] All of a sudden it’s squirrel. Go left, right? , squirrel. And so we’re so choking on social media, so incredibly important. But we do know social media, the whole idea of that is to get people off of it and to get to our website and all that other stuff. But that it, it’s a fleeting and chasing thing.

[00:16:11] It’s never going to stop now, and there’s always gonna be new platforms and there we go, squirrel. But what happens is this then is again, we’re back to the long game, is we should, this is our storefront. We should be nurturing it. Yeah. And so when you add things to. , this blog I think too, the name of the game is just consistency.

[00:16:30] If you need to write one blog per month, that’s fine. But I think for many years you got your website up and you thought, great, it’s done. And then you didn’t even go back and look at it. It was like, I’m done. And then you went off and chased all these different things until the website had a problem.

[00:16:44] Or you think, oh, I should refresh it four or five years later, whatever. But it’s a breathing storefront and I think we all neglect that. I know.

[00:16:51] Kate Smoothy: Yeah, 100%. And the thing is with so we are not gonna get into Google’s algorithm in general cause I think it’s massively overwhelming. But one thing I will say is that they love fresh content.

[00:17:00] Yeah. In the same way they love original content, they love fresh content. So if you can regularly put a blog post out once a month, equally, if you are just keeping your website service pages up to date. So one thing that I saw today, actually, I was working on a site, sorry. And they had PDFs from 2020. Now that might seem like you are just like, oh, whatever.

[00:17:20] It’s not a problem. But it specifically had 2020 on it. Now I know that page ranking would improve if it had well, soon to be 2023 on it. Yeah, because of the nature of time, and it’s the same as if you ever look at anything really popular on Google, like we’ll take the beginner’s guide to TikTok.

[00:17:37] I could guarantee you that the top result will say for 2020. Because that’s what they want. That’s a way of communicating fresh content. So keeping your content pages up to date, updating them regularly if you have dates on them, make sure they’re, or at least years on them, make sure they’re the same year that we are currently in.

[00:17:56] And then updating your blog. You’re doing a lot to let Google know I put out fresh, relevant content, which is what they wanna serve to their users. So this is like the end game, right? I think this is what a lot of people kind of forget is, Google’s goal is to serve the best search results at the top to answer the question, because that gets the user to come back to Google and use Google again.

[00:18:17] So they need your website to be super helpful, super relevant, super fresh, but equally you have to give them that, like they’ve got lots they can work with. So you have to be the one you have to show you are the one that’s gonna answer the query.

[00:18:31] Kris Ward: And you know what, Kate? It’s so funny. I’ll key something into Google and it is my expectation if I spell two of the words outta four.

[00:18:38] Completely wrong that you’re supposed to find it. You mean yeah, like you, we have, when you’re the consumer, you have no patience for Google. What are you doing? I ask, and it could be something insanely random, right? Whatever. How much is a cup of flour weigh? I’m baking and if it takes, if I have to hit the button twice, it’s Technology.

[00:18:57] So yet we know as consumers that we’re looking for rele… And if that came up and I’m looking for something about websites or whatever your client was serving and it said 20 20, I think, oh my gosh, that’s outdated. Like whatever. So I know as a consumer, but yet I also know as a business, you just think, oh, that somehow doesn’t apply to me as a business, but applies to me as a consumer.

[00:19:18] Like we forget, we’re on the other end of somebody else’s search. We just have I done enough? Have I done enough Kate to keep me outta just to keep me in the game and Google, but we forget what the mechanics are really there to serve for.

[00:19:31] Kate Smoothy: Absolutely. Yeah. And it’s the biggest thing like this as well. I think you can do lots of different tactics and lots of different ways and there are many different ways that people like to consume social media, but the way we all use Google is pretty much the same. We’re expecting it fresh, super relevant, gonna answer our query as quickly as possible. So that’s what they’re looking for.

[00:19:51] Kris Ward: Yeah. It’s crazy. Sometimes I’ll be watching a show and I’ll be like, that guy looks familiar, who played the doctor in, and he was there for one episode of, I don’t know, friends or something. And you’re like, yeah, look, I had to scroll down and click two buttons to find out who made a guest appearance 20 years ago for 10 minutes.

[00:20:07] Yeah. So clearly we expect a lot of it. Okay. So what are some of the biggest missteps that you see as far as overlooking, like we’re missing on opportunity?

[00:20:17] Kate Smoothy: One of the things that I find actually is that sometimes people really overthink keywords. Yeah. So you’ll be like, oh, I dunno what my keywords are, so I just won’t do it at all.

[00:20:27] Rather than just having a little brainstorm about all the different ways, for example, that people might talk about your services. So for example, if we take what I do, Seo. So I know that people are either gonna type in SEO or they’re gonna type in search engine optimization. So what I like to do on my site is try to optimize for both.

[00:20:43] So on the page, I will use both terms. One of the really common things that I see people do is that they’ll just use a term that is only relevant to them. What I’m trying to think of a really good example like, let’s say it’s a counselor and they counsel adults with A D H, ADHD. So it might be like counseling services for adults with ADHD is the page, right?

[00:21:05] The logical thing that people are probably gonna search is ADHD counseling. That’s what I think I would search anyway. Yeah. Or adult, A D H, ADHD counseling. And it’s about thinking a little bit outside the box of, okay, how are different people gonna search for these things? And then how basically making sure that you include both in your page.

[00:21:24] Kris Ward: I think too, we have been what’s the word? I don’t know. Seduced by thinking about our brand and No. Yeah, I know for me, I talked about a lot about your WIN team, your what is next team, so you can get to what is next. Yeah. And that’s great once you get to know me, but when I was putting WIN team in my blogs and all the other things, that’s not, somebody’s not gonna key that into find me, but I thought I was, I don’t know perfecting my message, perfecting my brand by putting it out there.

[00:21:53] There is a place for that, but that’s once we have the conversation. So I think a lot of us have been misguided or misunderstood the purpose of branding that way and forgot that’s one thing that’s not, you know what, how Google finds you.

[00:22:06] Kate Smoothy: Yeah, so a great example of this is that you might have a really creative brand name where you’ve got then some packages.

[00:22:12] So for example, Web Hive digital, you can get pretty creative with that. I have monthly SEO packages. They are called Starter SEO Package, Premium SEO package. They are not called like the Beehive SEO package or whatever you might wanna call it to be fun, right? Cause I know people aren’t gonna be searching for that, right?

[00:22:30] So you have to think strategically, and this is what I mean in the way you name things and it’s just constantly thinking about the end user and how they’re gonna search for these things, and then making sure that you have those terms on the page, because if you don’t. How’s Google gonna find you? How are they gonna know what your page is about?

[00:22:49] If those terms aren’t on there? That is the, in a nutshell, there is more to it than that with OnPage seo, but if the terms aren’t on the page, you’re probably not gonna show up for the search.

[00:22:59] Kris Ward: Yeah. It makes sense. And then you’re right, we all Google, like I would be thinking outsourcing is part of it, but we do a lot with systems and processes and our super toolkit.

[00:23:07] So I wouldn’t wanna just put outsourcing, cuz to me it’s very raw and unrefined and it’s only one element of it, but I can’t be talking about your win team and our super toolkits. Who the hell knows what that is? So it’s, I think it’s incredibly easy to do this wrong and neglected. That’s my .

[00:23:25] Kate Smoothy: And actually, I think, cuz I’m aware that someone listening to this is probably oh my God, like I have a page on my site and it covers all these different things.

[00:23:33] One thing that can super simplify this is have a main page for your service on your site, and then have other pages that link off like to the different parts. Yeah, that’s great for SEO two because you can target different searches with each page, but also it allows you to really dig deep into that specific thing.

[00:23:52] Like for example, if someone’s looking up, outsourcing and they find your site, ideally you want them to land on, I guess like a page that’s a bit of a hub of ways you can outsource. Yeah. And the different ways you could support with that, for example, rather than one page that covers everything and it’s super, it’s overwhelming and it’s all competing.

[00:24:10] Kris Ward: Okay. So I think what you’re saying is one of the things we really talk about is leveraging your time, scaling your business. Again, Winner Circle, you get 25 hours back a week within the first month of working with us. That could be on the main page. Yeah. Three elements to that could be your team, I call it your team, your time or your toolkits.

[00:24:24] Yeah. But we would, those are my branding words. So with a team, that could be a whole hub on outsourcing or page on that. Yeah. Then the super toolkits, which is systems and could be a whole focus on why that matters. Yeah, so we do have them on the main page and we would split them off so that they are specific and then they would come up in a search that way.

[00:24:43] Kate Smoothy: Absolutely. That is what I would do, because for me that would be a strategy that would best target lots of different keywords for the site that are all super relevant to.

[00:24:53] Kris Ward: Okay. Gotcha.

[00:24:54] Kate Smoothy: Like an audience. Yeah.

[00:24:55] Kris Ward: Right. See, you are making it more interesting.

[00:24:59] Kate Smoothy: I do you know what? I find it so hard because I do really geek out over it, and so sometimes I have to really reign myself in and be like, I need to just reign in the geek out a little bit because I love it, but I appreciate for a lot of people.

[00:25:13] It’s a lot and it can, but it actually isn’t. If you actually really think about it. And you take what I said earlier about the fact that Google just wants to serve the correct results to meet the search requirement. It really is that simple. The rest of it is, and there’s people that are showing up on Google that haven’t done all this technical SEO and all this stuff that I do educate about because sometimes it really matters.

[00:25:34] But there are people showing up on Google that haven’t thrown themselves in that much. They have just been like, what are people gonna search for me for? Make sure I include that on the page and they’re showing up. But it’s just about actually prioritizing it and thinking about it.

[00:25:48] Kris Ward: Yeah. And you know what? That you, that’s the thing, like I said in the beginning of the hour, is it’s really super important to understand now when more comes back to me and says, this one’s doing really good, and we wrote it three, I didn’t understand it was the momentum of it. I didn’t understand it was attraction, the growth. I didn’t get that. So it’s yeah, wrote three months ago is now, we got 15 back links off that I’m like that.

[00:26:07] Kate Smoothy: Yeah, and that is exactly it. It’s like a snowball effect. So I always say to everyone, when you start working on your seo, you’re not gonna see results probably for the first six months.

[00:26:16] You’re just not. And if you do, that’s awesome. And hundred percent celebrate cause it’s great. But it’s It’s a win, it’s a bonus. Typically once you get to six months and Google’s knowing that you’re posting that content regularly, they also get more of an idea of what you put out there.

[00:26:31] The more content you put out there, the more they understand the topic of your site, they know the types of searches to serve you in. So it’s a whole big picture thing.

[00:26:38] Kris Ward: It’s really like anything, Kate, it’s like a show. If I was listening to a podcast or I’m watching a TV show, all of a sudden it’s oh, the first show I think, oh, maybe I like, it’s funny.

[00:26:47] Yeah, but six months into that show now I’m loyal. I worked on Thursday nights at this time, blah, blah, blah. Okay. I sound like I’m 95 years old cause nobody’s watching cable anymore. But anyhow, you know what I’m saying.

[00:26:57] Kate Smoothy: I know what you mean. Yeah.

[00:26:58] Kris Ward: Yeah. We understand the concept of television. Okay, listen, if you struggle with this in any capacity, I do encourage you to check Kate out on TikTok.

[00:27:07] She really does stop the scroll and she makes it interesting. And if nothing else, even if I did know everything you were teaching, which is not the case, it’s what I find is it’s like a great re oh yes. I forgot I knew that. Or it’s a great reminder or yes, this should be a priority. Because I wish somebody, I wish I had found you 10 years ago because it really.

[00:27:28] I didn’t understand how much neglecting that was just, it’s like sitting there hungry, in January going I should have planted this in June. Like it’s just right. So whatever.

[00:27:38] Kate Smoothy: Absolutely. And in this whole thing of trying to get more time back, this is a great way to do that because the more time you invest in seo, I’m not saying don’t do other marketing strategies.

[00:27:48] You 100% do all of them, in my opinion. Yeah, but you don’t. It’s one that you don’t have to rely on, or you can rely on it. Sorry. But you don’t have to post every day

[00:27:56] Kris Ward: And yeah. It continues. You’re right. Yeah. The, it is exact opposite, where in the feed you put something in social media, wherever you are, it’s only gonna land so long in that feed, but the blog as the exact opposite, it will continue to grow like forever.

[00:28:12] Kate Smoothy: Yeah. Excellent.

[00:28:13] Kris Ward: Yeah. Oh my gosh. Okay. Where can people find more of your brilliance, Kate?

[00:28:17] Kate Smoothy: Oh, thank you very far and thank you so much for complimenting my videos earlier. By the way, I wasn’t gonna chime in, but you were on a roll, so I was like, just let her keep throwing the compliments.

[00:28:25] Kris Ward: Yeah, don’t interrupt somebody when they’re complimenting you. I’ve learned that. Yeah, .

[00:28:28] Kate Smoothy: You can find me at or any social media platform. You can pretty much find me @webpartdigital. Yeah, and there’s more tips than anything, and I’m more than happy to answer people’s questions. I love answering people’s questions when they’re like, how do I find this? I’m like, don’t worry. I help you.

[00:28:45] Kris Ward: Excellent. Thank you so much Kate, and everyone else will see you in the next episode.

[00:28:49] Kate Smoothy: Thank you.