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Recent Podcast Episodes

Video Content Marketing For Your Business! with Dan Perichino



Episode Summary

This week’s episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day’s Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Dan Perichino.


Dan Perichino puts creating videos on social media in a whole new light! No matter what type of video you’re making, it’s a great tool for any marketing campaign. Dan explains how to have amazing conversion rates, build trust with effective call-to-actions on any social network!


-The most effective types of video content.
-How to make any video whether it’s an explainer video, live video, or case study – captivating!
-What all video platforms want from your video marketing strategy!
And MUCH more!



You can find Dan Perichino at:


Win The Hour Win The Day

Dan Perichino Podcast Transcription

[00:16:02]Kris Ward: Hey everyone. Welcome to another episode of Win the Hour Win the Day, and I am your host, Kris Ward, and today, boy oh boy, we’ve got some fun in the house. We’ve got Dan Perichino, and I’m telling you, here’s the deal. First, let me welcome you to the show, Dan, welcome to the show.

[00:16:06]Dan Perichino: Oh my gosh. Thanks so much, Kris. It’s great to be here. It’s a pleasure. 

[00:16:20]Kris Ward: Okay. I will tell you the first time I saw your first video, it stopped the scroll, and I’m going to try to describe what you do, but you know what? You’re gonna do is enlighten us why I felt the way I did with your expertise, and we’ll dive into that in a minute.

It’s just so clear, so refreshing, so tight, so interesting and there is such humor to it. And you’re talking to us about creating video and about creating content. I know your background is a video editor and is, you had said to me it really taught you a lot cuz you’d have to take so much fluff out of other people’s videos.

So I can see now why yours are so tight and again, interesting and funny. Boy, oh boy. I could talk all day. We provided you on the show so I could tell you how good you are. But what one of the things too, I know I have high energy and it took me a lot of years to sort of lean into that and just be okay with it.

Cuz I thought on a bad day it came off juvenile or childlike. And there’s all this stuff out there talk slower and be grounded. And I know you have to be articulate, but yours are really fast paced and I just find them so interesting. So it also lends itself and I found that very inspiring to me where it’s yeah, damn it, just do it the way you wanna do it.

And as I usually tell people, I don’t talk quickly. You listen slowly. So Dan, let’s walk through this a little bit and tell me, maybe give us some pointers on what is it that makes your video so refreshing and so interesting, and what are some of the mistakes that we’re making on our videos?

[00:18:02]Dan Perichino: Oh man, that is a loaded question. We could probably have an eight hour podcast and do part two tomorrow, but it’s really about taking a step back and understanding where my background is and why. I look at the short form video editing process, the shooting process the content creation process in general and where it all starts.

I came from essentially coaching agency owner or I’m sorry, brand owners and business owners and influencers, nano celebrities, things of that nature, all the way down to financial advisors from behind the camera. I worked for a studio where we created content short YouTube web series or maybe it was some promotional videos that are for the website, things like that.

I got very used to having all different types of people come into the studio every single day for years and years, and you really see the pattern that everyone follows when it comes to speech, when it comes to body language, when it comes to, maybe they’re a little anxious on camera.

All these little nuances that build up so much of the important aspect of what really needs to go into a video that I just got used to it and became second nature. Fast forward 10 years till now I started since, like I said, I used to do that for other people and other professionals from behind the camera.

Why not do it for myself? Started doing content for myself, and I had the cheat codes. I had everything already in my head. Don’t start sentences with “so” don’t say, “hey guys,” or “Hey, you guys should watch this video.” It should always be one to one, right? If you’re doing like an educational video or something like that, it’s not, “Hey guys, it’s you.”

That’s something I always say in videos. Making sure you’re looking at the camera, making sure you’re not smiling too much. I know you said point here about talking too fast. And that’s an interesting point you bring up because, I was always taught that experts growing up, they talk slow and snake oil salesmen talk quickly and they’re trying to get ba ya with some fast tricks.

That was all before short from video and TikTok and YouTube shorts and all these tiny little goldfish attentiveness. Attentive oriented platforms have come out, right? People don’t wanna hear you talk slow anymore. They’ll go to YouTube for that. So if you wanna come off on TikTok, if you’re making educational content, if you wanna come off as knowing what you’re talking about, sometimes it doesn’t always make sense, talk a little bit faster, but just like I said in a recent video, if you’re talking too fast, it’s gonna have the opposite effect, then you’re gonna come off as a snake oil salesman. You know what I mean? As long as your confidence with a little bit of speed that’s the sweet spot. 

[00:20:31]Kris Ward: It is interesting because I do talk slower now than I used to. But I literally took two public speaking courses to learn how to speak slower and my husband said I should pick up my money back on both of them

Cause it did not slow down at all. But I think too, you brought up some really great reminders. Look at the camera and all these other and you know, don’t start off with just utterances of so and all that stuff, but you guys have gotta go over to TikTok. Check him out cuz it’s crazy.

It’s like crazy lightning. It’s like lightning in a bottle. It’s lightning. Good . And I think it’s so much more than that because you’ll do things that, I get the understanding and the power of jump cuts and if you guys don’t know what that is, you know who might explain that. Why don’t you tell them what a jump cut is and then I’m gonna expand on that.

[00:21:18]Dan Perichino: Sure. Yeah, I’d be happy to. So jump cuts are essentially any time could be short form content, could be a YouTube video, really any type of medium where there’s video. If there’s a hard cut and for example it’s me and then it’s me again talking and we just remove that blank space.

Maybe I’m taking a breath that’s a jump cut. Sometimes it crops in a little bit to give it the aspect, like almost of an instant zoom in, right? But it’s still the same camera. So jump cuts are just a really good way to retain your viewers throughout the duration of your video.

[00:21:46]Kris Ward: And as the creator, I will tell you guys what the jump cut does is mean that I could do a video and say, “Here’s the top three things you need to know about outsourcing.” Cut. And then I could hit record again and say, “Number one is you can totally afford it.” Cut and just stop. So then you don’t have to worry about big, long sentences or you fumble a word. You got to the end of the video. You can just do one sentence at a time. And then when they’re put together it looks like a hopping type video.

Cuz you’re cutting from one thing to the next. So that’s the beauty of, then your production value, your creation, value creation goes up, your content creation goes up because you don’t have to worry about all the mistakes you make. Now, what’s super interesting about you, Dan, is like you just mix it up like crazy and it’s so dynamic cuz you’ll be like saying, “Here’s three mistakes you’re making Or you don’t even do that.”

Please, I shouldn’t put words in your mouth. I know you cut right to it. You’ll say, Why don’t I tell you what you’ll say? You tell me what you say, you’ll say something like the number one mistake or whatever people are making in video. And then the next thing, you’re in another room, pet and a cat. But the language the visual leap is so big and then your language is so tight.

So we might get some really solid content out of you in I don’t know, 14 seconds. Like it seems crazy. So now of course why pet peeve is when people say to me, “Oh, my business is different.” Do you get a little bit of a free pass because you’re giving super crazy, tight technical tips, so like it’s easier for you to make even shorter videos in the rest of us. Does that make sense?

[00:23:28]Dan Perichino: Yeah. So I guess I should ask for a little bit of clarification. What exactly do you mean by a shortcut or, I’m trying to understand that point correctly so I can answer.

[00:23:38]Kris Ward: I don’t even know what I asked you. I’m just so wowed by your videos. What the heck? What are you?

[00:23:42]Dan Perichino: That’s, no, that’s totally cool. I love that. Yeah, so I guess I can just like walk you through the process as to what I do and when it comes to recording those videos and why I do those things I know you mentioned the cab, some of the things are so simple. After you hear ’em you’re gonna be like, Oh, of course.

Like, why else would that, if you have a cat in the beginning of a video, the internet is obsessed with cats. Everyone on the internet loves cats. They’re gonna probably stop on a cat, right? So it’s like zero thinking. That’s no thinking involved type of hook, right? There’s other types of hooks where you have to think so, so much, right?

Like maybe you have to you’re Greens product. You’re selling like a greens like a drink mix. And you have to come up with a super powerful, super relatable hook, and you don’t know the audience that well and like you really have to research. And it’s just it’s a science and it’s a psychology.

So when you mix all of those things together, it just gives a good practice, like I said, from just working with all of his clients over the years. I do things that are constantly causing pattern interrupt. I don’t want people to get bored in my videos if one tiny little thing changes.

They’re gonna stay at least another second, at least another two seconds. And if that’s the case, it’s gonna help the video. It’s not gonna hurt it. You’ll see I don’t even know where it is right now. I usually have it right on my desk cause I have this little poke ball, like a Pokemon ball.

I don’t even know where I got. I’ve just always had it. And I’ll start off a lot of my videos because it’s relatable and my demographic is millennials for the most part. Millennials grew up with Poke. Get a lot of comments about it, get a lot of follows, just because I have that in my hand.

So it’s not necessarily always things that have to do with the message you’re trying to share or, even your niche. It’s just visually audibly. Your background’s changing, like you mentioned. You can increase the engagement, like the engagement rate of your videos on TikTok just by changing your background by up to 38% just by having one background switch.

[00:25:43]Kris Ward: You know what? I do that, but here’s what I think where you take it and put it on a steroids. So I get the jump cut and then lots of times I’ll switch rooms. But there’s still similar rooms. They’re both rooms are painted white. And I’m coming from a different angle and I think, Look at me. I’m all that in a bag of chips, right?

But what I find with you is, and even like I’ll see other people where they go to pick up a glass and they’re about to have a drink and there’s a pattern interrupt and you watch the video and then they jump cut. Okay, that’s great. But I find, what I find with yours, if as you’re talking now I’m trying to figure it out, is I almost think that technically once upon a time you would deem these as bad shots because you’re coming from a completely different angle, or lack a better word, wrong angle, than from the one before.

Like one, you were half reaching for a glass, but while you were talking, you never did grab the glass and it wasn’t in the next shot. But I think what happened psychologically. I start to think that I’m in the room with you and I’m doing like a 360 because they’re not, I jumped and think, Okay, I’m learning from Dan.

I’ll do different rooms, but it’s still me facing the camera. The same angle, slightly different rooms. So there’s a mini pattern interrupt, but you give me the sense that we could be walking around your place chitchatting and I’m not paying attention. I looked up and you were in another room and you weren’t listening to me kind of deal.

[00:25:01]Dan Perichino: Man, you explained that perfectly. Yeah. You never really let ’em know where you’re going. Never let ’em know your next move. Ironically enough, that was a TikTok trend couple months ago. But like you really can’t, I’ve set up a pretty specific formula when it comes to nurture content’s specifically made to nurture and get obviously get new followers as well.

These are from my longer form videos. Still short form, right? Like over a minute, 30 seconds. And I’d love to just share that with you. 

[00:27:30]Kris Ward: Yeah, go ahead. We’re here to learn from you the go. 

[00:27:34]Dan Perichino: Yeah. And before I get into that, when it comes to all of the pattern nerves, the glass of water, this or that we spoke about this a couple probably 10 minutes ago now where we were talking about how you take a bunch of cuts or you take a bunch of takes of your video until you get it right.

That’s pretty much what I do. And the natural byproduct of adding all of these clips together and sequencing them brings this natural wonder of what’s coming next, because I don’t know if the first take on this clip is gonna match with a third take on this clip. So it adds that like guessing game, right?

So that’s like a fun way that I like to put my videos together in a technical sense. I don’t sit there for an hour and do takes over and over. I’ll probably do two or three per line and then I’ll move on to the next. So this is typically the formula that I’ll use.

Okay. You’re gonna hear this a lot, obviously. When it comes to content, you want a really strong hook in the beginning. A lot of people say it’s the first three to five seconds, depending on what platform you’re on. Let’s just stick with just TikTok or anything short form for now.

Shorts, reels. I say it’s more like 0.2 to two seconds. I don’t think we should be allowed three seconds. I think that is a travesty. I don’t think people don’t wanna sit and wait to hear what’s gonna happen in three seconds. Think of like when you’re clicking a website and the website doesn’t load.

Like you’re not gonna wait three seconds. It’s 2022, you’re outta there. So I’m a lot heavier on the aggression of the hook. I like to include not only the audio and text hook. So here are three ways that you can make $5,000 with UGC this month or something like that, right?

So I’ll take that just having one of my ad moments where I have to remember where it was. I have that hook. I put the text above just match what I say, which we’ll talk about captions in a minute here. And then from there…

[00:29:33]Kris Ward: That’s okay. 

[00:29:33]Dan Perichino: Oh. Yeah. Thank you. And then we have the visual hook on top of that. So that’s things like whether it’s a cat or whether it’s a breaking bad…

[00:29:42]Kris Ward: So let me, hold on. Lemme jump in here for a second cuz I think this is really important, right? And Dan said, before we start, I have ADHD. I’m all over the place. I’m like, Don’t worry, I’ll help you.

But not only will I help you, I will throw random questions at you. So if you forgot one question, I’ll give you another. So what I think is really done particularly well too, is there was a period where you talk about the hook. So I might say, here’s the three biggest mistakes you make when outsourcing, but I find that you even go tighter faster and you might jump in and I don’t wanna put words in your mouth, but you might say mistaken number one when you’re outsourcing is boom. It’s almost like in a movie where you jump in and now you’re in the middle opening scene. In the middle of a fight scene, you have to figure out why we’re here in this movie.

So I find that you’re right with the hook. We think we have a hook and it’s usually a sentence, And I’m sure technically this isn’t correct, but you almost skip the hook and just start with the content, which makes it the hook.

[00:30:42]Dan Perichino: Yeah. In a sense, absolutely. So there’s so many different ways you can approach that.

So let me talk about how I wrap up the rest of that formula and then I’ll go back into may need your help to remind me for obvious reasons that we just spoke about. But when we get to that part, just bring it back up again, so after the hook we have the essentially you just wanna know what the angle is, so you come up with a relatable pain point, whatever the video’s about.

You just want it to be relatable. It doesn’t necessarily have to be like, I’m going to relate with this, I relate with this. Let’s talk about it. It’s just making sure it’s a problem. And you can find that out in various ways. Googling or looking at other content on TikTok.

Just seeing what those pain points are in, your typical way of marketing, right? Then you just wanna speak to it, you wanna agitate it. And then I missed a point right before we start talking about the pain points. And after the hook in that spot right here, there’s two things that I make sure happen in those videos that I make.

One is a pattern interrupt. And then the other one is going to be just an authority statement or social proof statement.Say that..

Pattern interrupt could be something like, I think a couple videos ago I sat down and gave the hook and the intro and I noticed it was like really hot in my office, cuz it’s always hot in my office, so outta nowhere.

I was just like, it’s too hot in here. But I left the camera rolling and I hit the camera so it catches me standing up, hitting the camera and going somewhere else. So just visually, that cues you to know that something different is coming up, right? So the pattern interrupts always gonna help with duration, and then immediately after that, or immediately before, it doesn’t really matter.

Hey, I’m Dan. In the past 10 years I’ve done so and so here’s my credibility. I have a 200… we’ve generated $200 million in sales for our clients just this year, blah, blah, blah. Something that, lets your audience know that you know what you’re talking about Authority or social proof.

[00:33:13]Kris Ward: So even on TikTok now, I don’t remember that in some of your really short ones, so is that you sprinkle it in sometimes or depending on how much time you have? 

[00:30:23]Dan Perichino: Yeah, so that’s more for those longer nurturing videos that are over and a half. Anything short and lable, I tend to not put a lot of things, I’ll always have a hook. Won’t won’t always have a call to action, won’t have an authority statement. 

Like it’s meant to just be digestible. It’s for different types of audiences in your network, right? Yeah, like same reason, trends or trends. They’re for a different purpose, right? Pattern up, then you get into identifying the pain point, agitating that pain point. But keep the humor, I always keep the humor lying if I have cats in the background or my golden doodle in the background or just something going on.

Maybe like I have a corn video that went viral a couple weeks ago, like playing on the tv, like always something new. And don’t be afraid to use like Easter eggs too, cuz Easter eggs keep people looping the video. Sometimes I’ll say, count the number of bananas you saw in this video and leave them in the comments below.

Not my best video, not my worst either, right? People like that interactivity too. And people will say 13 bananas. And then I can start a whole thread, not even about the video, okay? How many bananas did you find? Did you might have missed one here. Like it’s all about experimenting. There’s no right and wrong, but you can try your best to follow the best practices. Just experiment.

[00:34:40]Kris Ward: Oh, those are really good points too, because it sounds so silly, but even leaving the tv, you’re distracted by the tv. Oh, what’s he watching? Yeah. 

[00:31:48]Dan Perichino: And again, this is going against everything that we learned as, yes. In media training, you don’t wanna have a TV in the background.

You don’t wanna have captions above your head like, what’s what? Why is your face not in the upper third? That doesn’t work. 

[00:35:03]Kris Ward: I remember, I really struggle with that. And you said that and I was like, Oh, everybody else is putting, I thought too, the text is below your face. And I felt, I was like, Here’s me.

I’m thinking I’m all that, right? I’m like, Oh, I don’t know. Everything else he’s doing is so good, but I think he’s wrong on this one because I thought when I’m looking at the video, the text allows me if it’s been low, your face allows me to see your face and then the text at the same time. And I asked you about that in the comments and you said, think about it, Kris, when you’re doing the scroll, the text comes up first and it’s moving, so you’re gonna get attention there.

I was like, All right. Okay, let’s try that. You’re right. That’s the exact opposite of what everyone tells you.

[00:35:39]Dan Perichino: But at the same time, I am wrong all the time and I am right about the exact same things all the time. It’s about your style and it’s about the way you approach and your psychology and your personality, what works for you.

I put ’em above my head because, I just noticed that. Was working way better for me cuz I used to put captions down here. I used to do in-app stickers and TikTok and there’s nothing wrong with that, but just for my style, it needed more. And I’m still experimenting. I just posted a video with me just typing on the computer with a tweet screenshot.

[00:36:13]Kris Ward: I saw that one. Yeah. Yeah. I like that one too. 

[00:36:15]Dan Perichino: Thanks. Yeah. And that was more so just cuz I didn’t really have a ton of time last week, but at the same time, you just always gotta be experimenting. And the biggest thing is I just made this mistake don’t go like more than a week or two without posting content, cuz it’s a little bit harder to keep those numbers up.

I was, I get multiple thousands of views most videos, but I took a little break and then coming back now, it’s a little bit less. So it’s definitely, 

[00:36:37]Kris Ward: Well that’s the least of our worries. Most of us are consistently putting out crappy content, so I don’t have to worry about the break.

But what I will tell you is that I think is the bigger lesson that I wanna keep driving home here is we get stuck in whatever the last thing is. Okay. This is the thing on TikTok. Let’s do a seven second video B-roll, and then just have some text overlay on it, right? And yours playing in the piano, which had nothing to do with anything.

And then the tweet thing that came across from left to was similar but completely different. I was like, Oh. So it just also really lends itself to don’t get sucked into like high school with the cool kids, or the people in grade 12 are telling what the Niners are doing. Oh, this is how you do it.

So everything, what I saw was yours was, it was like, it was so refreshing and interesting, which kind of brings it back to we all try to fit in, but yet the people that are most successful stand out. So you were just doing things that I was like, I know there’s science behind this. I know he’s being purposeful and all I can see is it just, it’s going in all different directions.

But it’s so interesting. And there’s subtle things, like you said, leaving the TV on the background while you’re talking. I would’ve thought, Oh my gosh, I’m professionals to have the TV off. This should. It should be a black screen. I shouldn’t even have a TV on behind me or see the tv, but it, you’re right, it’s a visual cue and you get distracted. And that’s the name of the game, right?

[00:38:02]Dan Perichino: Yeah. And there’s a time and a place for everything, right? There’s three types of content you can do. At least there’s a brand on TikTok. There’s gonna be like native brand content. There’s gonna be repurpose content, and then there’s gonna be like creator content.

The repurpose content. There is a time and a place for stuff that you take and you repurpose something on TikTok, but there is also a time and a place where you wanna talk to the camera. And there’s all of that is to say it’s about finding your sweet spot that you feel good about.

I know this goes against everything Gary V says “But don’t make content for anyone else but you.” And once you’ve created it for you, and once you are happy with your content, that is the point that you’re like, “Okay, I can start creating content for other people because I know how to do it while continuing to make myself happy doing it.”

At least in my experience, that’s how I avoid burnout. I would already be burned out a million times over if I wasn’t like passionate about what I talk about. And that’s a good way to wrap up that formula. This is the very last point. This kind of puts a bow on that formula.

So we have the hook, we have the pattern interrupt and the and the the statement of authority or social proof. Then we jump into the guts, right? That’s when, Okay, here’s what I’m gonna tell you. I’m gonna tell you, and then I’m gonna tell you what I just told you. People like threes, whether that be enlist, whether that be in just like the way you communicate with people. Just keep it short, like you said before, after that we’re going to give them something for free or we’re going to ask them for the follow or just ask them for something, right? Don’t forget that follow button if you wanna become a better creator.

And also as a thank you, in my profile description, there’s a free top 69 hooks for download. Then I’m collecting emails, which I can continue to talk to the audience there. It’s awesome. It’s it’s pretty cool. Oh, and then obviously you hit him with a call to action at the end.

So maybe that is the follow, maybe that is the free thing, or maybe it’s go sign up on UGC videos. We’re launching this week. We need creators. Something like that doesn’t have to be the same thing every time

[00:40:09]Kris Ward: And so also, we just have a couple minutes left, but I think props are something, which I don’t even know if you would call them props, because they’re just pattern interrupts that you have in the room, and they’re just so random and so interesting, and I would’ve thought they had to be on message, or I don’t I would’ve overthought it, but it’s just, you could be staying there with a toilet brush in your hand and not address it.

[00:40:32]Dan Perichino: Yeah, I had a vacuum cleaner on a chair once in the background. No one commented about it, no one said a thing. Had a ton of comments on the video. No one said anything about the chair. I thought that was interesting. Yeah, the subtleties help not only with pattern interrupt and the duration of your viewers, but dude, it makes your.. I use dude as a.. 

[00:40:52]Kris Ward: Generic. I’m with you. Yeah. Got it. Yeah. 

[00:40:55]Dan Perichino: They feel like they’re in this exclusive club when they find something that no one else sees and they’ll comment it and they’ll feel cool about it. Did anyone else just notice that W C W 1999 Sting Wrestling Action figure? Did anyone else notice that? If no one else noticed that like they feel cool and in the know it gives you, it gives an even more so connection. It’s more personal, right? Small numbers, but over time it rocks, right? That’s what your whole personality is based off of. 

[00:41:19]Kris Ward:  I did a video once and I thought I would, and it was really in the beginning, so I was really being over focused on delivering content and trying to be all professional.

And I was painting room in my house, so I had switched backgrounds, whatever and somebody left a comment that might the lamp in the background didn’t have a shade. I’m like Okay.

[00:41:40]Dan Perichino: Hey, that’s engagement, right? It’s helping

[00:41:43]Kris Ward:  I was like, Is that all you got out of it? But okay. Yeah. Yeah. There is engagement. You’re right.

[00:41:48]Dan Perichino: There’s right and wrong things, right? You don’t wanna have your fly open or something, these common sense. But at the same time, like people wanna relate with you. They want to know you as a human being and not as a talking head. It’s TikTok. People just relate.

They just wanna be like you. I’m looking at my little box of props. I can’t turn my camera, but you’ve seen people with those tiny microphones that you can get on Amazon. Yeah. Funko pops and nineties action figures. I got a chess set up there. I have old cameras from the thirties, the Pokemon ball. I gotta, sometimes just the stuff on the wall is good enough. You know what?

[00:42:22]Kris Ward: But see that’s very interesting to me cuz when you say props, I have them as well, but I thought they had to drive home a point, right? I might hold up a jar of jelly beans talking about this color is your important work and it gets buried in all the other color of jelly beans, right?

So I thought it was to drive home a point or had to be on message, but the prop is now, I see it as a whole different thing. And I think it’s really not a prop, it’s a pattern interrupt, which changes everything.

[00:42:47]Dan Perichino: Yeah, and you know what? You could also do it the way you wanted to too. Like at the end of the day, what I stress the most out of anything is if you’re comfortable in what you’re using for the purpose that you’re using it for, those jelly beans.

If you want to use that as a way to drive home your message and you’re confident about that that’s gonna perform just as well as if I hold up a random glass. Chocolate milk or something that has nothing to do with the video because it’s really just about how you present yourself. If you’re confident and if you’re excited about your content, everyone else is gonna be confident about your content, and excited about your content confident meaning it’s gonna help them, right?

[00:43:23]Kris Ward: Yeah, I think, and I appreciate your point, and I think you’re right. However, I think what I’ve learned from you today, is that it doesn’t have to be that one lane. So I could use the jelly beams to drive home my point, however, then I have this other whole bag of trips and it blew the lid off it of “Hey, you could have fun.”

And it doesn’t all have to be like a high school essay, here’s your point. Drive it home. Here’s your picture. So I think what’s really interesting to me is like anything’s open to play anything. We can throw anything in the mix. That’s the lesson I got from you.

[00:43:56]Dan Perichino: Oh man, you nailed that picture at the end of that video, the very last clip, all of a sudden that jar jelly beans. It’s not jelly beans anymore. What if it’s just pennies and you don’t even address it? You don’t talk about anything? Do you think you’re gonna get caught? 

[00:44:06]Kris Ward: Oh, that was so good.

[00:44:10]Dan Perichino: If you don’t address these things and you leave it up to the people, it helps, it’s fun. It adds just a whole new level of interaction and play and fun, just enjoying the content.

[00:44:20]Kris Ward: Now the sad thing is we don’t have pennies in Canada anymore, but other than that, cuz it would’ve been a really good point driving home because it’s about the money. But even if it wasn’t a perfect world, it went from jelly beans to chocolate or jelly beams to marbles or whatever.

Yeah. You know what? I think your magic is seriously. I’ll tell you what to go spread your gospel throughout the world. I think you could do an amazing and unique perspective on props and pattern interrupts. And I don’t think anybody, I don’t think anybody does it as well as you.

Like I kept watching videos over and over going, and every time you see something different, that’s part of it and you get sucked into this loop and you’re like, your points are good. It’s so tight, so effective. It’s so visually interesting and distracting at the same time.

 And I think there is so much depth and bandwidth and almost signs to your pattern interrupts that everybody else we have an idea what a pattern interrupt is but we skim over it and I think you have so much more knowledge on that than I have ever seen anyone display or be able to articulate. 

[00:45:27]Dan Perichino: I love that. That is such a good idea.

Yeah. In the middle of you talking, yeah, check this this out, and I’m writing it down. I’m pretty sure that’s gonna be my next video, so thank you so much.

[00:45:36]Kris Ward: I think you could teach a course in it because I understood it when I saw it, and I couldn’t figure it out. But the more you talk, the more I realize, oh, the only thing that’s limiting us is our imagination.

It could be anything in that jar that it could cut to anything, right? Like you could go from holding that toilet brush to the next one holding ice cream. It could be anything you want, right? So 

[00:46:00]Dan Perichino: Anything could even just switch hands and not even, and call it right. 

[00:46:04]Kris Ward: Again.See, don’t overthink it. Don’t process it. Don’t try to make a big production out of it, Kris. Just it could be whatever. 

[00:46:09]Dan Perichino: Put your hat around something. 

[00:46:10]Kris Ward: Yeah. Oh my gosh. All right. I get that could be one of your downloads. 101 pattern interrupts.

 [00:46:17]Dan Perichino: Hey, I like that too. 

[00:46:19]Kris Ward: Yeah. I’m here to help, man. Dan, you have been a treat. Oh my gosh. We could turn you into a six part series. I’m just so I was like reaching out to. I don’t think, honestly, I have ever seen anybody’s video that’s seeing your video that I jumped into action as quickly. Like usually I’ll be like, Oh, this is really good.

Cuz usually people are pursuing us to be on the show and it’s wonderful and flattering and very seldom do I reach out, but when I do, I still normally have consumed more of your content. I was like, I was in hello. Here we are. I gotta find this guy. I just wanted to talk to you whether we had it on the podcast and lovely that other people are listening, but I was like, No, I gotta figure this out cuz it’s it’s just so refreshing, like fresh.

It’s just like the spring day after a long winter. 

[00:47:06]Dan Perichino: Wow. Thank you. So thank you so much. You made my day. It’s not even I guess it’s a little afternoon, but yeah. Thanks so much Kris. No problem. 

[00:47:15]Kris Ward: Where can people find more of your brilliance? I’ll tell you, you gotta check out his video. So where should they go for that?

[00:47:21]Dan Perichino: Yeah, so on TikTok and Instagram, I’m, just like it sounds. First name Dan. Last initial P. And then if you just search my name, Dan Perichino. There’s four pages of random Google things from all of the shiny objects I’ve had over the decades from my career, my Facebook.

All the way back to my teenage police reports when I used to get in trouble. I’m joking. But yeah you can find me and everywhere else from there. 

[00:47:53]Kris Ward: And we’ll put all that in the show notes, everyone. All right, Dan, you have been awesome, everyone else. We’ll see you in the next episode.

[00:47:59]Dan Perichino: Thanks guys. END[00:48:00]