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Boost Your LinkedIn Impact with Video Communication Tips! with Troy Hipolito
Episode Summary
This week’s episode of Win The Hour, Win The Day Podcast interviews, Troy Hipolito.
Boost Your LinkedIn Presence with Video Communication
Want to make real connections on LinkedIn? Dive into the power of video with Troy Hipolito, the IT expert who’s revolutionizing networking on LinkedIn through engaging video communication. In this insightful episode, you’ll discover:
– Why video is more effective than text on LinkedIn.
– Simple strategies to make impactful LinkedIn videos.
– How to transform your LinkedIn connections into meaningful business relationships.
Get ready to turn your LinkedIn profile into a dynamic tool for business growth! Don’t miss out on these game-changing tips.
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Troy Hipolito Podcast Transcription
[00:00:00] Kris Ward: Hey everyone. Welcome to another episode of Win The Hour Win The Day, and I am your host, Kris Ward, and today in the house, we have Troy Hipolito and Troy is the not so boring LinkedIn guy.
[00:00:11] But he’s more than even that. He’s got this great IT background and he’s all about today. What we’re going to talk about is video communication through LinkedIn. And let’s just get to it, Troy. Let’s dive right in. All right. Welcome to the show. Welcome to the show, Troy. Okay. So you’re pretty passionate about doing video communication.
[00:00:34] I know in the past when I’m messaging people on LinkedIn, 90 percent of the time I was doing audio instead of typing it out, mostly because it’s faster. Also, I think when somebody hears your voice, it’s a complete different game changer than reading some cold, indifferent text. So I’ve been a big fan of that, but now we’re taking it to a new level with video.
[00:00:56] And LinkedIn has its video feature in there, but you also have a tool that’s even more phenomenal. So we’ll get into that later, but let’s talk about why do we want to use video? Cause people tend to shudder right away going, Oh, how do you look, or is your background set up? Or we start to put too much thought into it, but it’s really putting a face like it’s really is.
[00:01:19] Like humans, we’re humans. We need to see a face. Like we walk into a room at a networking event, we don’t have a bag over our head, right? So
[00:01:27] Troy Hipolito: this is a different kind of event.
[00:01:29] Kris Ward: Yeah. So what’s your passion about video? Where do we start and why do we want to start?
[00:01:35] Troy Hipolito: Yeah. I can tell you why I came up with this.
[00:01:38] I simply saw a gap in the market. So to let everyone know, I have a IT background, did a lot of Fortune 500 stuff, Coca Cola, Xbox, mobile movie releases. And so I was doing really well until I wasn’t. And it was because of the companies were cannibalizing the agencies, all my work came from the agencies.
[00:01:58] And so the agencies stopped giving me work. Because a lot of these corporates corporate type of companies no longer needed to outsize agencies. They needed an internal agency. And I said, Oh my goodness, where I’m going to get work. I said, I got a great portfolio and everything, but I’m blackballed because the stuff we did was at a different caliber than what they did.
[00:02:19] And so they didn’t want me to talk to anyone. And so I talked to a couple of people and one was a similar agency and another one was a sales guy.
[00:02:31] Kris Ward: Okay.
[00:02:32] Troy Hipolito: Hey, I’m having this problem. I said, yeah, that happens because in Atlanta, Georgia, it’s law all about the tax breaks and stuff they’re doing and all that.
[00:02:40] And you’re going to in the, it’s ruthless, the competition. And so they’re not going to let you talk to anyone because you have a portfolio, et cetera, et cetera. And I said what are you getting your work from? He is. It’s on LinkedIn. I said, LinkedIn this resume place.
[00:02:57] I was like the place, what do you mean you’re getting business through linked in and they said no, it’s all relationship building. And I said, cause I have a, I was poking fun at him. I was saying my portfolio is much better than yours, but you’re like really doing well.
[00:03:12] I said, what am I doing wrong here? And he laughed a little bit. He said it’s all about relationship building. And I realized. I was a terrible dater in real life because I was a developer, I have type A traits, I’m very direct and I work very quickly. So most people, they only can absorb one piece of information at a time and dating is the same thing.
[00:03:37] So when you go out in the old fashioned dating, you don’t go, I wouldn’t go for the, Oh, I’m going for the best looking woman. And this, and it has all these things. There’s good, bad things about that. Why don’t you just get to know the person?
[00:03:51] Okay. And so old fashioned dating is really about finding compatibility and having an understanding and trust with that individual.
[00:03:59] And that takes time. And so when you go to old fashioned date, you really just want to get to know them. And if there’s something of value that you could offer them that makes sense, then do that, during the right time. So I was able to create systems really well, systems to slow date and all of these things have to do with communication.
[00:04:21] And so we built so many systems that we start picking up clients to help them get clients. And so one of the gaps we saw in communication were the LinkedIn direct messages. Okay. And the content. So posts, the posts and stuff and everything. So only a small percentage of people are doing posts, but even the ones that are doing posts aren’t doing it well, they’re not communicating well on it.
[00:04:47] And so we looked at the DMs, there was such a big deficit. It was a gap that no one’s converting on the LinkedIn DMS. And it’s because they were using automation, a lot of messages, like you were saying, a lot of text. People don’t read novels on LinkedIn DMs. It’s like a text almost. Yeah. It’s it’s if a text had a baby with an email.
[00:05:09] It’s got to be in between.
[00:05:11] Kris Ward: And also, let me jump in there. I think too, sometimes when you see something, like even on your phone, what would be a really short email looks like an incredibly long text. So sometimes in the DM, all of a sudden it’s what does this person want from me? And it seems like it’s a book, but it might be like, I don’t know, something else.
[00:05:26] 60 characters, which would be nothing. It’d be 15 seconds of talking or a very short email. So I think your point, it does seem more heavy handed in the big long written ones in DMS.
[00:05:38] Troy Hipolito: Yeah. The problem was how do I convert that conversation into a meeting or continue the conversation? Yeah. So if it’s too long, they’re just not going to look at it.
[00:05:49] They’ll skim through it and then move on. Oh my gosh, this person wrote me a novel. I’m not dealing with this. So we found out that if you have a little bit of text, one, two, three lines of text, so they can just look at it and understand what the video is about and then have a video and then name the video, you have a nice sandwich.
[00:06:12] So the few lines of text is for context and the videos there because it’s interactive. And the video is also titled for more context. So you want the context with the visual with a little more context and you want them to absorb that almost in two seconds.
[00:06:33] Kris Ward: Okay. Let me jump in. Let me jump in for a second because I will add to your point that.
[00:06:37] I think there would be less wars in the world if we all read our texts like twice. I don’t know how many times I’ve read an email or a DM or something and I thought I totally understood it. I was skimming for what I was looking for and I jumped to something and Oh, and then like responding, they’re like, no, I said, we can’t do that.
[00:06:54] Oh, okay. I just read what I wanted to read. So I do think when you have longer texts by longer, it can be more than three words. Okay. You do often not just skim it. I can’t tell you I’m a reasonably bright person, but how many times I misunderstood and missed the key point.
[00:07:09] Troy Hipolito: It’s very common.
[00:07:10] It’s very common. So less is better. Yes. Visual is also better. So the problem with video is that, am I going to click this video? And is it a pitch? What is this video about? So you always want to have the best of both worlds where if you have three lines of text, three, three sentences, you can see that you don’t have to read it.
[00:07:31] You can look at it and you can absorb it and you can get, I get the idea. Okay.
[00:07:37] Kris Ward: So I think I was doing that wrong too. I was often just saying a quick video for you. So I might say, Hey, a quick video for you, Troy. And then there’s a video and I would rename the video. Now, again, Let’s be clear. Just so you know, you can use this in LinkedIn.
[00:07:50] There is a video feature and I, but I am using Troy’s product and it does have these extra features, but you can definitely do everything that we’re talking about. Communication, building relationships.
[00:08:00] Troy Hipolito: Oh, with the mobile app.
[00:08:02] Kris Ward: Yeah. With the mobile app.
[00:08:03] Troy Hipolito: With the mobile app. Yeah.
[00:08:04] Kris Ward: You can do all of this.
[00:08:06] I do think there are some really cool features that I have subscribed to a Troy’s product. But I just want to make sure we’re inclusive here because I really want a hundred percent of people can be using what we’re teaching today about the video a hundred percent. Okay.
[00:08:20] Troy Hipolito: So let me help you double clarify it.
[00:08:22] There are other tools out there.
[00:08:24] Kris Ward: Yeah.
[00:08:25] Troy Hipolito: And there’s other widgets out there that will allow you to do videos. Some but there’s, if you’re trying to generate business, you want to flow.
[00:08:36] And so you want tools that are built so you can go from one to another pretty quickly and the flow is done very well.
[00:08:44] I’ll give you some some features like you want to have your messages already predefined. So 80 percent of the time you can start from a template message because they’re going to ask you the same stuff and you can drop that in there. And then you can just make your little changes. You’re saving a lot of time.
[00:09:02] Kris Ward: There’s text templates in there as well?
[00:09:05] Troy Hipolito: Oh yeah. I didn’t know that. Okay. It’s like a Swiss Army knife. Okay. Sorry,
[00:09:12] Kris Ward: go ahead.
[00:09:13] Troy Hipolito: Oh,
[00:09:14] Kris Ward: but there’s one thing. This sounds so rudimentary. That I can’t believe LinkedIn doesn’t have. When you have, but I would think everybody in there, everybody should have this.
[00:09:23] It makes no sense to me. But when I hit the video on scoop, that’s the name of his product skop. S K O P. When I hit that, it goes three, two, one. Great. Okay. Hello. Everybody in the world does that. You do the mobile app of LinkedIn video and you’re hitting a button and then you’re looking like a dog lost in the woods and you, Oh, it started.
[00:09:43] Cause there’s no countdown and
[00:09:44] Troy Hipolito: you’re holding a camera and then you’re looking at the computer, looking at the profile and trying to get it done and your arm gets tired. It’s a lot of work for the phone. Yeah. That’s the reason that
[00:09:55] Kris Ward: LinkedIn shouldn’t with all the engineers they have, they should be able to figure out, do a three, two, one countdown so I can see the video started, but whatever.
[00:10:04] Okay. So yeah, so I didn’t know that.
[00:10:07] Troy Hipolito: So then you can tell LinkedIn what to do.
[00:10:10] Kris Ward: No, they will not. So then you can go in and do a written template, so then I can do the video and then grab the different templates. I’m not typing it out all the time.
[00:10:18] Troy Hipolito: Yeah. Let me just tell you the advantages. So the, you can send a video on the phone, right?
[00:10:23] Okay. But the thing is, it’s not really indicative of doing business unless you’re out and about.
[00:10:30] So when people do business, they’re on the computer for LinkedIn type stuff. And they’re, if they’re in sales or marketing, they are engaging on the computer because they have to look at their profile.
[00:10:43] They have to figure out what they want to say. They have to have a conversation.
[00:10:47] Kris Ward: By sales or marketing, we’re talking about entrepreneurs, coaches, consultants who are doing the sales and marketing aspect of your job. We know that you don’t have a sales and marketing team, but when you are doing that part of your job, it’s more effective when you’re on the computer.
[00:10:59] Troy Hipolito: Oh, yes. Much more. Unless you’re out, you use whatever tool makes sense. And so if you’re out and about, sure. Use your phone and the person you can do a quick video, but a lot of the people that you’re connecting with, you don’t know intimately and you have to take a little more time. When we, when I say video, I refer to candid video is 20 seconds to 40 seconds long.
[00:11:20] It’s a quick, it’s just quick information. So when you sandwich it, Transcribed If you have a little bit of text, a video and the title, the video, you get a much higher conversion rate and when you click it, it’s one click. So a lot of times on LinkedIn, we had to fix that barrier there. That gap, if you click on something, it says, Hey, you’re leaving LinkedIn.
[00:11:42] It gives you a warning page.
[00:11:44] Kris Ward: Yeah.
[00:11:44] Troy Hipolito: If you don’t know them, there’s a high probability they won’t continue. So you need one click. And so the tool for scoop does a lot of things. It has a built in calendar link. You can use yours or theirs. It has predefined messages you can build, so you can do quick replies before you do your video.
[00:12:02] It has different video formats for tall, for the phone version, the wide one this way, or the square one. It, it has the ability to do voice notes as well, in case you have a bad hair day. And so you can go from profile to profile boom and do these videos. So if you are actually writing a note and you’re doing a thoughtful note, if it’s not automated, because people can see automation a mile away and you’re trying to convert that a message takes you about a minute or two to write.
[00:12:31] Cause you’ve got to look at it. What am I typing? So if you have templates, That cover 80 percent of those. You can get one similar and then just change it around. So you’re reducing time on that. And if you’re doing a 20 second video. You know how long a 20 second video takes
[00:12:48] Kris Ward: to make
[00:12:50] Troy Hipolito: yeah,
[00:12:50] Kris Ward: 20 seconds,
[00:12:51] Troy Hipolito: exactly 20 seconds.
[00:12:54] Kris Ward: Yeah.
[00:12:54] Troy Hipolito: So the time you take to do a video is actually the same time or less than to write it all out. Yeah. Like you said. Oh, a hundred percent.
[00:13:05] Kris Ward: A hundred percent. I talk about this all the time. We help entrepreneurs get they all say 25 hours back a week within the first month of working with us.
[00:13:13] And when we’re helping them with their team, their time and their toolkits, there’s so many little things that I do in a day that I take for granted, but. You talk about 140 words per minute, even a slow speaker and a great typist types, maybe 55 words per minute. So a, and there’s that the efficiency of it, and there’s so much subtext in your tone and so much kindness and softness and expansive and humor.
[00:13:40] Humor is not easily translated into text. It can come out.
[00:13:43] Troy Hipolito: Yeah, I misunderstand that all the time. Yeah. Is this person yelling at me? Yeah.
[00:13:47] Kris Ward: Yeah. Yeah. I’m not sure. Why are you insulting me? I barely know you, right? So yeah. And I will also say too, when I send these videos out, like people act as if I had, I don’t know, a director and a team here, like they’re so touched by the, what they deem to be the thoughtfulness of the video.
[00:14:07] When on my end, Yeah, I have humanized myself and then if I flub a word, they don’t care. I’m real. We’re having a real conversation.
[00:14:15] Troy Hipolito: Yeah, it’s normal.
[00:14:17] Kris Ward: Yeah, because you and I right now, we’re talking over each other. I’m flubbing words. All that does not translate well. Oh my gosh, make a typo online and the grammar Nazis come out like you killed somebody, right?
[00:14:30] But if you’re talking in a video, mess up a word and you laugh it off, People are like, oh, that’s so funny. I say that all the time. You know what I mean? Like it just humanizes it really effectively and makes it a person.
[00:14:43] Troy Hipolito: Yeah, and sometimes video may not be appropriate. That’s why they have voice memos.
[00:14:48] They have animated GIFs. They have a built in search on there and sometimes an animated GIF is good. So the, so Skop has that built in there as well. You can upload download. Oh, yeah. Oh, I didn’t know this.
[00:14:59] Kris Ward: Okay. Yeah.
[00:15:00] Troy Hipolito: Yeah, we never I have to walk you through it. So okay, what were you know, one thing we’re doing you didn’t probably know this is what we built in there is the little question mark has 15 different videos and different scenarios how to do.
[00:15:12] Oh, okay, there’s a whole series of videos. But what we were told like this a lot of people, they want to use it. But they don’t know even though it’s not complicated for me. I’m a technical person. Most people aren’t And so how do you present a product where it’s easy for anyone to get started?
[00:15:31] And so the next iteration in a few weeks, we’re going to build in Hey, let’s do your first video and we’ll do a little step by step so as soon as they get in there, they have a little tutorials that can do actionable items,
[00:15:44] Kris Ward: right? Bomb does that. Yeah.
[00:15:46] Troy Hipolito: Yeah. That’s the next thing. We have the videos, but
[00:15:50] Kris Ward: In your defense, I will say maybe I didn’t know there’s all these features, right?
[00:15:55] And also I will say I used it for a couple weeks, maybe a month, and then I had been away for a few weeks, but I didn’t know I had all these features. Fine. But I will say, not knowing all the extra stuff I could do, I hit ding, and I made a video within 30 seconds. Oh sure, it’s really easy. There was a, yeah, ease of use is definitely there.
[00:16:15] Okay, so let’s talk about whether you’re using this or not. Let’s talk about video. So you talk about, there’s five creative ways to use video on LinkedIn. We talk about a personalized welcome message. So what does that mean to you?
[00:16:28] Troy Hipolito: For anyone that’s actually doing building relationships and doing business, it means conversion.
[00:16:34] Okay. If someone connects with me, I usually wait 24 48 hours and see if they send a message. If they don’t, I’ll send a welcome message. So it’s basically saying thank you for connecting.
[00:16:46] Kris Ward: Okay.
[00:16:47] Troy Hipolito: So I have a few lines of text. So if I, so I have context, let them know, Hey, thank you for connecting. I really appreciate it.
[00:16:53] I see you do an A, B and C. Okay. I actually put this video together specifically for you. And that’s it. That’s the message.
[00:17:01] Kris Ward: Okay.
[00:17:02] Troy Hipolito: And then I do a video. And the video goes something along the lines of Hey Kris, I want to say thank you for connecting with me here on LinkedIn. I really appreciate it.
[00:17:12] I know that you’re doing A, B, and C. I’m not sure how I can help, but. You know what, Kris, I have a very good network. If you had a moment and only if you had time, take a look at my LinkedIn profile and again, only if you have time, but if you see any dots to connect there, send me your booking link and I’ll schedule some time with you.
[00:17:37] I’m always open for a conversation, especially if I can support and for my newer connections and stuff. So thank you again. Have a great day. And hopefully we’ll talk soon and give them a thumbs up. That’s it. And so you can get that done between 20 and 30 seconds. That video converts to about 20 percent, 20 percent meetings.
[00:18:01] One, think about it, a single message converting 20 percent to an actual vetted, booked meeting. Yeah. Because they’re pre vetting. They connected, they looked at your video, they made a decision to, to say, I’ll send you my booking link or not, or I’ll ask, if they don’t have one, they’ll just ask for yours, yeah. And so the chances of a single message going into a meeting, it depends on industry and who you are, of course. It’s pretty low.
[00:18:30] Kris Ward: Yeah.
[00:18:30] Troy Hipolito: You’re talking about 1%? 3 percent maybe. If you can raise that percentage, you send 5 videos, you get 1 meeting. Yeah. That’s huge.
[00:18:41] And so when you And it’s not just a meeting. It’s a meeting they want to have.
[00:18:45] Kris Ward: And so when you say, if you can see anything to connect the dots, that was vague, but are you saying is there, if you see anything that I can help you with, so you’re not pushing what you do. You’re just saying look, take a look at it and I got anything that is of interest to you.
[00:18:59] Let’s connect. Is that the vibe there?
[00:19:02] Troy Hipolito: Yeah. Yeah. Because of course you need to have a great. Profile. Yes. The profile has to be very clear. Yeah. I have certain advantages. So I do have a good network. I’m pushing close to 30 K on my 28 K or something like that on my network. My profile stellar.
[00:19:18] And I have very good, very good work behind me and they say, Oh, I need to know Troy about a or B. I know Troy does excellent web development or he helps on LinkedIn and I have a problem on LinkedIn. I’m going to ask him a question. Okay. Okay. And so my meetings don’t cost anything. And if they need clarity on something what usually happens if you help, if you provide value during the meeting, There’s only one of three things that’s going to happen the thing about they come with me for the problem and they say I’m doing this on LinkedIn, but it’s not working.
[00:19:54] Whatever it is, right? And so I solve their problem their immediate pain So they go off on their merry way. They’ll never talk bad about me you know, that’s the worst that could happen. The other thing is they say choice, right? I did A, B and C and now I got better Results in this. Yeah, but there’s 30 other things.
[00:20:16] I don’t want to do. I’m a higher Troy. That makes sense I so I trust them enough. Oh, they like you so much. They say you know what I can’t pay for these services Because I only need this little bit right here, but I know people that have that same problem. They can send a recommendation And and sending a recommendation is worth 10 times as much, versus you tooting your own horn.
[00:20:40] And so you always want to provide value, but also you need to know you have to put the ball in their court. So if they’re not really eager to have that meeting for that value, you want them to disqualify themselves, right? You only want to take the meetings that make sense. And also you want to limit the number of meetings you have, because I’ve made the mistake myself where I put everything in full blast.
[00:21:03] And I was getting 50 meetings a week and some of those were tire kickers. Yeah. You want to reduce the tire kickers and go towards the ones that want to build a relationship.
[00:21:15] Kris Ward: Okay. So is that, so I guess. So I think there’s a lot of things you did well there. So many of us would be tempted to be like, Oh my gosh, I help entrepreneurs stop working so hard.
[00:21:26] I do blah, blah. And if you ever need help with that, “Hey, let’s connect, but you’re already pushing your stuff on them. I totally get that. So that’s not my style. But I think what you’re saying is you’re just having a much more gentler approach, but I also like. Okay. That you’re not doing what I don’t enjoy when I get these.”
[00:21:43] Hey, let’s meet and see if we can collaborate. I don’t even know you collaborate on what, right? It just seems like there’s not enough. I don’t know what I’m supposed to do when I get on the call with them. There’s not enough intrigue or interest or substance it’s for small talk, so I don’t enjoy those invites, but you did a really good introduction of, Hey, if you’ve got time, check out my profile and if any of the dots connect for you, great, let’s hop on a call.
[00:22:07] Now
[00:22:08] Troy Hipolito: it’s opposite of thirsty, you don’t want to go out there and thirsty and saying, come on, let’s just have this meeting. I have a I have a potential client that was a client previously. And he did so many meetings that he had to stop now. He’s trying to come back. So we had a meeting on it and he didn’t sign the, I gave him the agreement.
[00:22:29] He didn’t sign it yet. You know what? I’m not going to chase him. Yeah. Like he doesn’t want it that bad. Yeah. Then I’m going to just move on, yeah. If he can’t see the value, he did not make that a priority. Then he may not be a good client because he may not catch the meetings, you don’t have the situ.
[00:22:50] So you want to be position yourself of in a vein of authority and support. And those, they have to be balanced
[00:23:00] Kris Ward: and I think bringing back to our original point though, that message that you said when that’s on video, that is going to breathe and feel and have a different energy to it than if it was written.
[00:23:12] If you wrote that out, it would just be another frigging LinkedIn thing in your DM box, right? You saying
[00:23:18] Troy Hipolito: you can write it out for a template so you understand the general organization But you want to impromptu that stuff and it’s not saying that you don’t want to say what you’re doing you can say that but it has to be a very minor thing.
[00:23:33] Yeah major thing is them so when you’re talking to someone it’s all about them yeah from their name you talk about what they do. You might want to mention what you’re doing for context yeah, that’s it you know, so you are they’re the hero in the story. That’s the thing that people forget.
[00:23:51] It’s not me, it’s you. And so that’s one thing that people was like, Oh, I got all these services. I want to offer it to you. Oh my gosh, it’s one. I want to throw up. It’s just nah, I don’t want to, I don’t like you because 80 percent of the decision to work with you is if they like you or they don’t like you, that’s, it’s not really your services, to be honest.
[00:24:14] Kris Ward: And I think what you do here I think there’s a lot more depth than most would expect. Hey, do you have a video product? Do you believe in it? Yes, a hundred percent. But I think the beauty of what you’re doing is saying look, I don’t think you can get the depth or the listening or the scope when it’s not done on video.
[00:24:33] But since we’re going to do this on video, let’s talk about some really powerful techniques. Gentle marketing techniques that are going to have some real attraction to them when they are articulated in a personable way. And the whole thing is about making connections. And how do we make connections? We know what somebody’s face looks like.
[00:24:51] We know the sound of their voice. We know the energy they give certain words or what makes them laugh. That to me is such a huge giveaway. Like right now, when you just laughed at yourself and said, I don’t like that person. I know you have a daughter in my mind. I’m thinking, Oh, that’s the conversation your daughter had with you.
[00:25:07] Like she’s rubbing off on you. Like it, it really humanizes you by that. And you’re not going to get that in text, but I do think you are, have a wider scope here than just a tech guy with a video platform.
[00:25:18] Troy Hipolito: I can tell you this much. I barely have a personality and I have no problem getting meetings. Okay.
[00:25:25] So if I can do it, then you can do it. That’s what it is. I don’t have a really likable personality. I’m just bluntly honest, but of course I’m older now. So I all the sharp corner that kind of, I tried to sandpaper them down a little bit, but my core is being very direct, but I don’t take myself too seriously, all he knows I have a product that works, helps people convert and if you are a terrible person, it’ll come out. So don’t be that person. Just figure out how to solve a pain, how to support or help that person. And if you can do that in a personal way, which video is one of them voice memo is another.
[00:26:06] Even animated GIF when a video is not appropriate, because I had one person saying, Oh, video creeps me out. I said, Oh my God, I don’t even think about that because I know it’s your product, your thing, but just create, so there’s a smaller percentage of people it won’t work with. So on that type of person, maybe a short text will work, maybe maybe a little animated GIF will work, something where they feel more comfortable.
[00:26:29] It was but 80%. Or I think it’s 85% of people. The formula that I bring across gets across them a lot greater now, if they don’t check their LinkedIn messages, nothing you do is gonna help. No. So you have to identify where they’re at and that’s another thing. Yeah. So most people are email, but if you connect it on LinkedIn, it makes sense to connect them all.
[00:26:51] Yeah. If to send a message on LinkedIn, but a lot of people are email. Email is still the primary, so it works on email too. So go there and you can do a video on email and so
[00:27:01] Kris Ward: hold on. Can you use Skop on email?
[00:27:04] Troy Hipolito: Oh yeah.
[00:27:04] Kris Ward: Oh my God.
[00:27:05] Troy Hipolito: Next week you can use it everywhere.
[00:27:07] Kris Ward: I didn’t know that. Okay.
[00:27:08] Troy Hipolito: Yeah. Yeah. We just, we have a new version coming out and I think four or five days.
[00:27:14] Okay. It was working on LinkedIn and Gmail. Okay, that’s my daughter again. You want to say hi since you’re here? Hello She only wanted to iphone. So she’s got the chargers over here. Oh, that makes sense. Yeah, it’s very logical. So But it’s streamlined. It’s very streamlined for linkedin. So there’s extra features for linkedin So and gmail where you can click a button and send it to someone, okay.
[00:27:43] Okay, and so You It has all the same features for the other platforms, but it has very specific features for LinkedIn. So we did it LinkedIn first because it has such a big gap. And so we built all the tools for that.
[00:27:57] Kris Ward: Okay. I love that. All right. So by the time this airs, this is all going to be out.
[00:28:00] This is all going to be out. So yeah, so there’s going to be fantastic
[00:28:03] Troy Hipolito: versions out of every two weeks.
[00:28:05] Kris Ward: I got to look at this. Okay. I got to, I got stuff to do Troy. I can’t talk to you. I got to go start playing around with my videos even more. Okay. Troy, where can people find more of your brilliance? I would suspect we’re going to direct them to LinkedIn.
[00:28:19] Troy Hipolito: Yeah. Yeah. Just look me up on LinkedIn. Troy Hipolito T R O Y. My last name is. H I P O L I T O and I have you’ll see me. I’ll be like this and there’ll be a little orange thing behind me. Okay. That’s exactly what the photo looks like.
[00:28:37] Kris Ward: Everyone share this show with a business buddy.
[00:28:40] There’s just all kinds of takeaways here. Huge content really help you with your leveraging your LinkedIn game. And oh my gosh, you can’t even, I would listen to this show, make some notes and then re listen to it while you’re driving, because it’s Troy, thank you so much. You’ve been a blast. I appreciate you and everyone else. We will see you in the next episode.
[00:28:58] Troy Hipolito: Thank you.