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Recent Podcast Episodes

Optimize Your Pinterest To Leverage Your Business! with Kristen Werner



Episode Summary

This week’s episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day’s Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Kristen Werner.


Kristen Werner really blows the lid off the fluff of Pinterest. For all of us, that thought our audience wasn’t on Pinterest – this show is a MUST listen.

-How the Pinterest search engine works and why you want to repurpose all your content.
-Why the Pinterest images are the game changer on this platform.
-When you want to create Pinterest boards, and how many!
-And the ultimate power of Pinterest Marketing that no one is talking about
and MUCH more!!



You can find Kristen Werner at:


Win The Hour Win The Day

Kristen Werner Podcast Transcription

[00:10:44]Kris Ward: Hey, welcome to another episode of Win the Hour, When The Day, and I am your host, Kris Ward, and today we have Kristen Werner in the house. And boy, boy, I am super excited.

She has a really dynamic presence on social media, and you cannot scroll past her. You just can’t. She just leaps off the page so much so that when I found her first, she was leaping off the page talking to me about Pinterest, which I had up until I talked to Kristen. I was like no. My audience isn’t there.

I don’t get it, and I don’t think so. But she is here because she has bestowed some wisdom on me and I want to hear more. So welcome to the show, Kristen. 

[00:11:24]Kristen Werner: Thank you so much. I’m so excited to be here.

[00:11:27]Kris Ward: Okay. First of all, I’m utterly ashamed at myself because I should know better. This whole idea of you say “no, my audience isn’t there.”

I finally had an awakening moment, which I would be the first say, “No, my audience isn’t there. You don’t understand. I go on Pinterest to get recipes, what have you. My audience is not there. They’re on LinkedIn or they’re here, they’re wherever.” I was reminded this story, Bear with me, if I could tell it to you.

I’ll make it quick, is I’m fluent in sign language. So when I was in university, I was in working in a steakhouse, put myself through school. And all of a sudden people would be coming from far and why? Cuz they heard that there’s somebody there that signed, so they would be coming to have their big birthday or whatever.

Cause now they had a server that could speak to them and there wasn’t writing and just added, it made the experience better. So then what I would do is any job I’d have after that, I’d say, You know what? I’m fluent in sign language. We don’t have any deaf clients. We don’t have deaf customers.

Yeah. Cuz you didn’t have anybody who could sign to them. And then all of a sudden they’d be like, “Where are they coming from? They’re coming outta the woodwork like, Oh my gosh, now we’ve got whatever.” So you know, you had to have that first. So now I’m realizing how many years I’ve been saying, you don’t understand my clients aren’t there.

I don’t know cuz I’m not there. So I’m learning. Okay, so you think our clients are there on Pinterest. Tell us what we don’t know about Pinterest. Why are you so passionate? 

[00:12:53]Kristen Werner: I’m passionate because for a few things, and I think you’ll certainly appreciate this in terms of working smarter, not harder.

So it’s the thing with Pinterest and what you said at the very start, I was like, Oh, ding ding. I must go back to this, was the fact that you go there to search for a recipe. So when I talk to my clients, I let them know Pinterest is very selfish platform in terms of your clients going there. If you think about how you use Pinterest, you go there to search for what you want.

So if you then think about your business and you think I have a product or a service. And certainly if it’s a service base, and that’s where I think people skip over that is people are going and searching the internet for what they want, whatever that might be in terms of a service based.

Now, because Pinterest is a search engine, if you are searching and you are using the right keywords and all of that you would use on your website. Your product and service is going to come up in a Google search, which usually will sometimes lead people towards Pinterest. So the most important thing I say to clients is just really think about how you go looking for what you want.

And that is where Pinterest comes up. And if you start using your business on Pinterest and start using the right keywords and start using all of the things that you need to do in terms of SEO and keyword searches and optimizations, you’re gonna start popping up. And I think the big difference is it’s not a social media platform. It’s a search engine. 

[00:14:19]Kris Ward: You’re so right. I love when I invite experts on the show and then I say, “Oh yes, you’re right. This is what you do.” And I’m gonna tell you, you’re right. Because I didn’t go to Pinterest for recipes. I was keying in things on Google, and then every time I keyed in something, they showed me a Pinterest option and then they, I was like, Oh, okay.

There’s stuff on Pinterest. I didn’t go there looking for recipes. Google showed me. That’s where I was looking for. So that lends itself back to my original statement of if somebody’s keying in, how to get 25 hours back a week, or how to work less, do more, what are all the things, whatever, those are not my keywords, but examples of how to avoid burnout.

Then I was thinking why would they go to Pinterest to key that in? But Pinterest may come up as one of the answers. Cause Google will provide that. 

[00:15:06]Kristen Werner: Yes, that’s correct. 

[00:15:07]Kris Ward:Okay. So that’s a big deal. Pinterest is a search engine, and not only that, you don’t even have to be in Pinterest for it to answer your question.

[00:15:17]Kristen Werner: Yeah. And that’s right and it comes back to the SEO. We do so much work on our SEO and keywords when it comes to our website and we know the benefits of that. So it’s just applying that knowledge to another platform, and I think that’s where the working harder nots. The smarter, not harder comes in terms of we have so much content in our lives right now that we personally create TikTok, reels, LinkedIn, Facebook, all those things.

So now it’s about how do you repurpose them on a platform that is going to organically, and this is the thing, it’s not paying for Facebook ads, it’s organically growing your business for.. you might put your podcast on there. For example, we might put this episode on there, and in five or six years, somebody might be searching for the topics we are talking about.

And we are gonna come up opposed to a social media post that’s got 24 hours, maybe 48 hours in it, where let’s start reposting and repurposing that content on a platform that is searchable is where my passion is at. 

[00:16:15]Kris Ward: So I know about the boards, they have boards. What am I supposed to be doing with these boards?

Do I have a board for let’s say, the different pillars of what I help people with? Often I talk to them about their calendars, their time bank account. I help them get and build their team, which is very different than the teams that they have been employees. It’s a whole different team philosophy. Do I talk about how to hire? Do I talk about our philosophies? What are these boards I look at?

[00:16:40]Kristen Werner: Talk about it all. Okay. So it’s something that the boards are just a place for your content to live. But the boards themselves, they need to also have, like when you open Pinterest, you’ll have a board, and that board you can have, the title needs to be SEO-friendly, and then there’s a little description that’s SEO-friendly.

And then the content you put in those boards is also SEO-friendly, but it relates to the topics you talk about. So it’s then all these podcasts that you have start turning them into content on particular boards. So it’s not just the pillars that you can work with like your typical content pillars.

But it goes further into, you might then look at your book or your podcast, or your blogs or whatever you’re doing in business, and go, okay, these are all the topics I talk about. For example, I’ve got one on being a mompreneur and content creation on social media and how to build a business in less time.

Saving time. And so it’s just the topics that you are passionate about, that you talk about, that your content can relate to. And that’s the thing that’s important to remember is it’s not just creating a board and just going, “Oh, I’ll just put all this content on there.” Cuz Pinterest has the algorithms and things that understand that, what that content is truly about.

So it’s about aligning your content and then going I talk about this a lot, I’m gonna put it on this particular board. Does that make sense?

[00:18:03]Kris Ward: Yeah. Also, what do these boards look like? Can I put video? Do I put a picture? Do I put a blog there? Can I put anything there? What do I, where does it begin and end?

So can I have a board, like my blog that I write once week for our website? Can we then put that on there? And here’s the picture and here’s the long form blog. Do I put a video up? 

[00:18:25]Kristen Werner: So the best thing right now is that there is so much video. So Pinterest is embracing video, and we’ll talk a little bit. We might move into the idea pins next, but for right now, just talking about the boards, my suggestions would be around if you have either let’s take the podcast or the blog.

What Pinterest does is it wants to see images. So a new piece of content to Pinterest is a new image, and that might be your cover image. You know when you go to Pinterest and you log on and you scroll through and you see all these dynamic images and things like that? That’s called a cover image.

So the magic with Pinterest is you can go onto a platform like Canva, which I absolutely love, and the woman that invented that is actually Australian, so yay. But you go into a platform like Canva and I would create each time I do a podcast, for example, I create 10 different cover images.

So these are all different images, but they relate back to one podcast. So when I create a podcast, I’m creating my 10 different images, cover images, and those cover images can have all different images they have. I use different titles. Like I’ll listen to the podcast and think, okay, there was a great quote in that.

[00:18:51] So I might pull out a quote for one cover image and then I might pull out a heading that is a little bit different. So you can have different headings. And different pullout quotes. And you’ve got to think about the end game. Like any marketing, what does your ideal customer want? If they click on this particular cover image and it relates to my podcast, how can I entice them to click on that link on that image?

[00:20:07]Kris Ward: Okay, so let me get the visual first. So let’s say. For this podcast, we have a podcast and then we make 10 covers for the same show. And we might say, “Okay, we do this anyhow, we go in and we get a quote of something.” You say, “We make a quote card, right?” And then we can maybe talk about the five most important things about Pinterest.

So we do that 10 times. And then do we put them on a board and then they all have the same podcast linked, and do we need to have the video and a transcription of the video, or they can just go to video or what does that look like?

[00:20:43]Kristen Werner: So you’ve got your 10 different cover images. And then when you put them into Pinterest, and I use a platform called Tailwind. And Tailwind is I’d say suggest it’s one of the most preferred platforms for Pinterest because it works so well with Pinterest and Pinterest have given it their big tick for a social media scheduling platform.

[00:20:09] So when you use your cover image and it links back to that same podcast, because you’ve got all of your different boards, which are all under your your marketing brand. So even though you’ve got different boards that might not be specific to the particular podcast you’re talking about, they’re still specific to your brand, for example.

So you can add those different 10 cover images to different boards. 

[00:21:37]Kris Ward: Oh, I see. Okay. Okay. 

[00:21:40]Kristen Werner: It’s a very difficult, it’s not a difficult platform to understand when you are in there, but it is a little bit difficult to explain, so when you are creating your… Let’s just go, this particular podcast, we create 10 different images and then  when we go into Pinterest, we choose a cover image and we put it in there, and then you can choose a title and you can choose your description and get that all SEO friendly. And then you add your link, which sends it back to this podcast, and then you can publish it. So you have 10 boards. You might choose one board for that particular cover image to go to. 

[00:22:19]Kris Ward: So I could be like, if I was making boards, I could have my favorite guests on my podcast. I could have the top five things I learned in my podcast. I could have everything you wanna know about Pinterest board. And then those things are all gonna have different covers and they’re all then gonna go to the link of this show.

[00:21:36]Kristen Werner: Correct.

[00:21:37]Kris Ward: Okay. And do they have to have… so here’s the link to the show. It’s gonna let me put the video link in there. Do you suggest then that I have some copy or a full transcription? Or how long should the video link, is it still short form video? What are the rules of engagement around that?

[00:21:53]Kristen Werner: So in terms of the description, do you mean for that particular pin? So in the description, I think you get I wanna say 500 characters. So the description of that pin would be quite specific to really picking out those SEO keywords that you wanna talk about. And when I create different cover images, I usually craft about three to four different descriptions for one particular podcast. 

And then I just pepper them and change them. So you don’t need to write 10 different descriptions.  You just need to write three or four and pepper them between your boards. The purpose of Pinterest is really to…

It wants different cover images. So that’s the most important thing. Because if you do 10 of the same cover images and then you put them on different boards, Pinterest is gonna be like, but these are all the same cover images. It doesn’t… the algorithm doesn’t understand that.

So if you have a for example… I know you work with a lot of service based businesses. But just for this example, imagine you had a productAnd it was a handbag. If you did the same photo and 10 different ones of them, but put them on your different boards. It’s not as effective as if you did 10 different images of that one handbag and put them on your different boards.

[00:24:19]Kris Ward: Okay. So when you talk, that makes sense. I’m getting it now. And you’re doing wonderful job of describing a visual platform. 

[00:23:26]Kristen Werner: I know it’s confusing and the last thing I wanna do is confuse anybody and scare them off the platform because it is a really unique and wonderful platform to be on.

[00:24:34]Kris Ward: No, I think what you’re doing to me, for me, I’m the only one here, so I’ll speak for all of us, everyone. I think you’re showing me that there’s a lot more depth and not science, but there’s a lot more behind it than I understood. So then explain that. I get that there’s only so that makes sense. I know when you did dabbled with it a little bit, and then there’s just a limitation of where you can put your SEOs for how many characters.

But when I’m on there and I click a image to say, “Okay, here’s a healthy dessert, and then I click the image, then I’ve got this. It’s painfully long. I’ve got this, I have to scroll, scroll and I’ve got the full description and then there’s some ads in there and stuff, whatever, to get to the dessert thing. Where am I? Am I not off the platform cuz I can hit back and still stay in Pinterest, but I’m getting these really long writeups”

[00:25:18]Kristen Werner: And that’s the caution in terms of where you are sending people for the link. Cuz a lot of people that I’ve noticed as I’ve been scrolling through and learning more.

The potential mistake that people make is they create their cover image and then they put the link, but they put it to their website. And you go, what you don’t wanna do is send people from a platform like Pinterest where they’ve looked at your recipe and gone, “That’s the recipe I want. “And they click on it and then they’re sent to your website and they’re like, “Hang on, where is it?”

And then all of a sudden you’ve lost them so they go back. So in marketing terms, you need to think of Pinterest up there at the top of the funnel with a platform like TikTok. Let’s write up there. You’re really cold audience. People are just finding you and they need to know if they’re gonna know and trust you.

But if you are creating that cover image, you want to send people directly to the place that you have suggested was in that cover image. So certainly with a podcast it needs to go directly, like mine would go directly to my website. But the podcast on my website. So if it’s a recipe or if even if it’s a free download or a something, a lead magnet, it needs to go directly to that lead magnet.

Now, somebody may get there and it’s still cold, so they don’t wanna download your lead magnet, but they’re not then searching around your website going I don’t know where it is. I’m confused. And that’s the purpose, to ensure that it goes exactly to where you are telling people in that cover image. You want them to go. 

[00:26:48]Kris Ward: Okay, so you know what? I was just clicking on. I was doing that while you were there, and I didn’t realize all this time if I clicked on a recipe, whatever, how to make apple pie, I didn’t realize that when I clicked on it, I was going to the website because I think Pinterest does this so well that they you hit the back button, you end up, I never thought I left Pinterest. I didn’t realize that I was doing that, so I’m clicking the link, the boards, you’re right. You just get a certain amount of character. Again, I love when I tell people they’re right. So yes, I have to come up with a different thing. I’m learning, I know nothing clearly.

You came as the expert. I’m telling you. You’re right. So what I did not realize is how smoothly integrated it was cuz I thought these big, long posts, I thought I was still on Pinterest, but I’m on their website. Oh.

[00:27:39]Kristen Werner: And also the other thing to just make sure we get clear is when you create the title of your cover image and the description, the most important thing is to think, what would someone be searching for?

Go back to search engine. Go back to literally imagine that you were your customer and you’ve typed in “A busy mom or save time, whatever it might be.” Let’s think of something that or let’s just think of this particular podcast, for example…

[00:28:10]Kris Ward: Or I didn’t, when after I watched your videos, then I went in and tested for things that my clients would look for. It’s like how to outsource, how to build a team cheaply, how to do whatever. And then, gosh darn it, people were coming up with my answers and I was like, ah, I could be doing that.

[00:28:27]Kristen Werner: And that’s exactly. That’s exactly what you wanna do is have that. Have that as your title. So go into Pinterest, go into Google, and literally type those words and whatever is coming up, you might have 10, you might have five.

They then become the title of your 10 or five cover images. Now I say 10 because that’s what I use, but use five, use two, use three. I wouldn’t suggest more than 10, but just having different cover images for the same piece of content. 

[00:28:56]Kris Ward: So this is repurposing on steroids because absolutely this is better than anything out there cuz we could have 10 covers and 10 little SEO blurbs slightly altered, going to the same place.

So this is repurposing. Repurposing. And then when people google it, it’s still, like I said, I didn’t go to Pinterest at first. Google kept providing me my recipes that were on Pinterest. Okay. Oh my gosh, I’m seeing the light. Oh yeah, there we go. Okay, so then you talk about idea pins. What’s that about?

[00:29:26]Kristen Werner: Okay, so idea pins is something that you could literally start today. If anybody is I don’t know, where should I go? Go idea pins because that is going to boost you the quickest. So Idea Pins, they’re not brand new in terms of they came out, this year they’re probably 2020. They started 2021.

They certainly moved in a bit more. And now in 2022, I think this is exactly where you want to start. So an idea pin, think of it like a story on Instagram. Think of it like even a story on TikTok, but certainly people would really understand what a story on Instagram is. So what an idea pin is your ability to basically pop up straight away in people’s as soon as they open Pinterest.

 And it’s the perfect place to repurpose your reels or your TikToks because people love, we all know right now, 2022 people love video. Video is king, queen, whatever you wanna call it. If you have got that much content that you are creating on, let’s just use TikTok for an example cuz that’s certainly where I’ve seen such a great connection from going from TikTok to Pinterest.

You wanna repurpose by downloading your TikTok without the watermark. So platforms like Snap Tick or, a great platforms to use, they will take off the watermark for you. Then you can go into your Pinterest app. You click the plus, you click idea pin. Now when you click Idea Pin, you have the ability to again use an SEO-friendly title.

So again, think about what is your ideal customer searching for, put the title in. And then there is this really sneaky section called notes. Now you’ll see this when you go into the app, you’ll actually go through it. There’s a section that you click on notes. In the notes section, you have the ability to add every keyword you’ve possibly ever thought of.

My suggestion is to do a little write up of however many characters. I don’t think there’s actually a limit in the notes section. But, make it purpose built for that particular post. So you might write in there, if it’s an idea pin about how to set up a Pinterest account. I would then literally put in there in, in keywords how-tos, and give every kind of bit of description you can into the notes section.

[00:31:43]Kris Ward: Now hold on. Are the idea pins different? Do we get more room on them? Like why? So if I’m talking about how to build a.. how to outsource, am I gonna, and I have a video from TikTok, am I gonna put that in the idea pin or would it, why am I putting it there versus a board on how to build your team or how to outsource? 

[00:32:01]Kristen Werner: Idea pins will help your growth quicker. 

[00:32:06]Kris Ward: Oh, so I see, hold on, let me back up for a second. When you said it’s like a story, Pinterest sees it differently than your other board, so it’s like fresh new information, like stories are kinda like, “Oh, this is cutting edge kind of deal.” This is what I’m doing today.

So they like the idea pin cuz it’s I have an idea, it’s hot off the press and they’re going to process that differently.

[00:32:29]Kristen Werner: Yes. And it is also something that the idea pins will stay there forever. So unlike stories, they don’t disappear. So they do stay there forever. But it’s something that it’s quick content that people find quickly. It’s a bit more consumable with boards can be shorter.

[00:32:48]Kris Ward: It could be like short TikTok videos and stuff.

[00:32:50]Kristen Werner:  Yes. So it’s got the ability of, in an idea pin, you can do up to 20 different pins. For example, like 20 different images or 20 different videos if you wanted to. So an idea pin, say you had a a before and after type of business, you could show in your idea pin 20 different images of the process that you go through to create.

I know a pair of earrings say those beautiful kind of earrings that people would create, someone might do the process they go to. So it’s just what it’s doing. It’s building credibility. It’s building your brand, it’s getting you out there quickly. The algorithm on Pinterest is pushing it because it’s new.

In terms of TikToks, like if I did an idea pin, for example, I would just repurpose one of my TikToks. Now, idea pins are 60 seconds, but you can split them. So if my TikTok was a minute 20, when you actually upload it, it’s gonna give you an option to split it and that’s not a problem cuz it’s a rolling video, so it’ll just continue on.

But the real thing is putting that SEO friendly title and then the notes section is basically just think of it as like that undercover bit that you are just typing in what it’s all about. It doesn’t pop up so people fully consume it cuz people don’t understand it enough yet. So if you get it now and start adding in some SEO friendly type words about, think of it as a description for your video.

Some people have actually transcribed their TikTok and put that in the notes section. So it’s, we’re just feeding SEO to the algorithms. That’s just basically what we’re doing. And then you’ve got the ability in an idea pin to tag different metrics, so in mine, I would always tag marketing, social media content creation, and you can choose up to 10 different tags and that just keeps putting your content in the right places on the platform.

[00:34:56]Kris Ward: So you must wanna go around shake people because, or I personally have, I’m like, I dismissed Pinterest. I was like, “Oh no, that’s great. I go for recipes, that’s all. It’s good for recipes and home design.” Like I’m not decorating, but yeah. I go for Pinterest for ideas. And then, like I said earlier, when you start talking to me about this and I was like, “Okay, I’ll key in how to outsource” and I was like, “Oh my gosh, all this content was there.”

Like it’s been around for a while, Pinterest and I wasn’t taking it seriously. I thought it was just like a homemaker thing. 

[00:35:27]Kristen Werner: Yeah. And I think it’s the kind of platform that personally when I speak to clients, so I can’t do any more social media. I’m too busy, I can’t do it. And I always like to say them, once you get into the groove, I can spend an hour each month, set up all of my Pinterest for that month and then never look at it again. So that they’re all the ones that go to boards and then each week or each day, repurpose a TikTok.

You’ve got the content. So this is the difference is you’ve already got the contents and on reels. And on TikToks are a bit different because they do actually resurface more often than real wood, for example. If not, they they go into this world. Like I was scrolling, even my own TikTok the other day, trying to find one and I’m just scrolling down, like there is so much content.

There’s like four or 500 and I’m not as big as some of the creators, but there’s four or 500 videos there. I’m like, this is golden content. That you have spent time to create, if you can add into your schedule that little bit more time to learn Pinterest, and it’s not as difficult as I hope I’m not explaining it difficultly.

It’s not as difficult as it may sound. It’s actually once you get into the groove, you have that penny drop moment where you’re like, “Oh, this is actually really easy” 

[00:36:43]Kris Ward: Well yeah, if you can have 10 little covers that all lead to the same place, we’re doing it anyhow. And then you don’t have to nurture any relationships and comment and do all this other stuff.

So there’s no nurturing or networking here. It’s just, I have it. I have it from the other platforms. Let’s put it up and let it just row with time.

[00:37:01]Kristen Werner: And it’s also one of those things that, because it’s a search engine, if you’ve created a podcast, a blog and certainly I think podcast and blog that longer form content works really well is you might have created a podcast two years ago.

And somebody is searching a topic that you’ve created and you pop up, you are there forever. And that’s the power of Pinterest, you’re not paying for Facebook ads, you’re not paying for any ads on any platform. It’s organically growing your business and you are not doing anything but setting it up once.

Set and forget. And then you might go, Oh, you know what, I’m gonna do a resurgence and there’s some great podcasts I’ve done. I’m gonna give them new cover images and then send them to the same link. So then you’re just repurposing all of that beautiful old content with new cover images and a bit of life that people will search and find.

I think that’s the part that gets me excited because you just go, I don’t have time to keep creating. Got some great content, so how cool is it that I can put it here and not pay for anybody, but just have it on these beautiful free platforms.

[00:38:04]Kris Ward: Yeah, like even with this podcast, we’re coming up to our third year anniversary, so we could be taking the exact same podcast. This show that I aired last week with different covers and now call it our, “Hey, we’re celebrating our third year anniversary and linked to a show that I had a completely different cover.” Like it’s just the recycling is endless.

[00:38:23]Kristen Werner: Yeah. And that’s the thing that’s really special about it, is it is just so amazing at repurposing content. And another thing that I have done just in terms of, just to make clear on the idea pins, is right now, I’m not sure the US is a bit different.

They seem to be quicker with the Pinterest updates and things like that. But I know in Australia we don’t have it yet. You can’t link anything to an idea pin. So I couldn’t link my TikTok or my podcast to an idea pin. However, what happens is people watch the idea pin and if it’s given them value, then at the end, it gives you your name, you can click on it.

Then they might, then they’ll get onto your page, then they’ll start looking through. Then they can follow you. Then they can save. The most important thing with Pinterest, like the best kind of with a social media platform, people like get the followers, and then you can create the conversions.

With Pinterest, it’s not about the followers, it’s about how many people save your pins. Because that’s what’s giving the algorithm, that’s what’s giving you credibility and so forth. And that’s when, what’s important about creating a cover image or a good idea pin that people are going to gain something from enough to go, “Oh, I’m gonna come back to that pin.”

So that’s a quite important part of thinking about Pinterest is you want someone to go, “Oh, that was helpful. I’m gonna pin it, I’m gonna save it.” 

[00:39:49]Kris Ward: Do we call it a thumbnail or is that just YouTube calls it that. So a good cover image but it’s very similar to a thumbnail.

[00:39:57Kristen Werner: Basically. Yes. And with the cover images, you can add, cuz Pinterest is picking up, if you’ve added to your cover image, how to create a podcast in 10 minutes, for example, that’s your cover image.

Pinterest is reading and picking up those particular words. So even though you may not say, you don’t put them in the title or description as well, Pinterest still knows you’ve put those words into the cover image. Everything you are putting in and I’ve also heard and done some research around it, also picks up what the picture is about.

So if you put, if that, say that was your podcast cover, but then you put an image of a beautiful sea and a sunset, just cause you thought it was quite harmonizing. Pinterest still picks up that Okay, hang on. Now are we talking about holidays here? Are we talking about.. 

Just keep thinking about how relatable and everything needs to be. So it really needs to be quite harmonized. And you need to be quite strategic with it. But it doesn’t have to be hard. I wanna make sure people don’t get freaked out and go,” Oh, this tells down”

[00:41:01Kris Ward: No, I think it’s all about just making some covers and slapping them on stuff you already have. You really excited me and really brought like clarity to something that I just didn’t get at all. I’m ashamed. I was just, it’s reminds me of the ocean. You just look at the water and they’re like, “Yeah, it’s blue, it’s pretty, “And then you’re like, scuba diving going, there’s a whole world down here. I had no idea. 

[00:41:24]Kristen Werner: And I think that’s the thing with Pinterest is because we are so busy, and especially as solopreneurs, we think, and we are busy and I respect that, but this is more of a how can I use what I’ve got to grow my business? How can I actually spend, say it takes you two hours once you get into the rhythm, so it takes you two hours to create your cover images, get all your content, all that kind of stuff, and then all of a sudden it takes you less time and then you go, Oh, that only took me an hour this month.

And then you don’t have to think about it until next month. So you’re not creating content every single day. You are just setting up and forgetting and moving on and growing your business organically, driving traffic to your website.

[00:42:02]Kris Ward:  No, it sounds like the least painful of all that’s out there, frankly. Oh my gosh. Oh heavens, Kristen. Time has flown so fast. I’d love to do like a six part series on you. Okay. Where can people find more of your brilliance? 

[00:42:16]Kristen Werner: Excuse me. So on TikTok and Instagram, I’m at Kristen Werner Coach, and then on Pinterest, same thing: Kristin Wener Coach you can just look up Kristin Werner.

And I am happy to help at any time cuz I know that these things feel more difficult than they are. Any DMs. I love a good DM on both platforms and I’m happy to help. I’ve got some free downloadables and things around Pinterest if you really wanna get into it and get going and get started. So please come and join me. I’d love to be introduced to meet you and help you in any way I can. 

[00:42:48]Kris Ward: Yeah, excellent. Okay. We will make sure to put that in the show notes for sure. Everyone else, we’ll see you in the next episode. And Kristen, thank you so much. 

[00:42:56]Kristen Werner: My pleasure. Thank you very much. END[00:42:58]