How to Get Found on Google Using ChatGPT! with Matt Diamante

Episode Summary

You can find Matt Diamante at:
Google -> Matt Diamante
Book -> click here

Matt Diamante Podcast Interview

[00:00:00] Kris Ward: Hey everyone. Welcome to another episode of Win The Hour Win The Day, and I am your host, Kris Ward, and today we have a treat, Matt Diamante, an SEO expert, who has been here before and dropped all kinds of value bombs.

He has come back to shine the way, shine the road on the new way, and how it’s working with SEO and all that’s happening in the world with AI because I certainly believe if you got up a half hour later this morning. The world has changed. Like it’s just moving really quickly. So welcome to the show, Matt.

[00:00:30] Matt Diamante: Oh my God, thank you for having me and making all the accommodations. This is fantastic. It’s been a while since we’ve chatted and a lot has changed. 

[00:00:36] Kris Ward: A lot has changed. I know you think we talked 25 years ago, but no, a lot has changed. 

[00:00:43] Matt Diamante: Yeah. 

[00:00:43] Kris Ward: Okay. We bow to your wisdom. You’re the SEO guy. We see you all the time with all your reels.

You got lots going on there. What do we need to know? The audience is all about tangible takeaways. Where do we start? What do we need to know? 

[00:00:57] Matt Diamante: Okay. First thing, SEO isn’t as hard aspeople think and it doesn’t take as long to do as people think. So if you talk to a lot of SEO experts, they’re like, oh, you need to spend 10 hours a week on SEO. And for a business owner, they just don’t have 10 hours a week. I say if you can spend one hour a week, you can make progress and you can get results. 

[00:01:17] Kris Ward: Okay. Alright. So we need less time, I think. Also SEO had this whole, I don’t know, it almost seemed like chemistry to me. It had, yeah. Or accounting. It had this heavy, clunky attachment to it, like it was a whole beast, like in a dark room on its own that we didn’t quite understand.

And I think it’s being a little bit more accessible now with AI. Yeah. Like I think it’s softened in my, am I understanding that am I misunderstanding that? 

[00:01:40] Matt Diamante: Yeah, so we’ve been using, like basically since chatGPT came out and was publicly available. We’ve been using it to write content for our clients, for ourselves, all this kind of stuff.

And we’ve been seeing amazing results. Getting a lot of traffic from Google ranking in. LLMs like chatGPT or Claude or Perplexity or whatever one you wanna use. 

[00:01:59] Kris Ward: Yeah. 

[00:01:59] Matt Diamante: We’ve [00:02:00] been doing that and that has really sped up the workflow, not just for the team, but I also have a community as well that they’re all doing their own SEO.

They’re all business owners doing their own SEO and they’re like, oh my God, I’m so glad we’re using chatGPT and we’re using prompts, which I’m gonna share some stuff today. 

[00:02:15] Kris Ward: Okay. 

[00:02:15] Matt Diamante: On what exactly we’re doing and how it’s speeding up the process. 

[00:02:19] Kris Ward: Okay. Okay, so where do we start? What is SEO search engine optimization and are we tied back into the old days?

We talked about keywords and like I need to know the keywords. We find, hire and onboard virtual assistants and get your time back so you’re not working 60 hours a week. But there was a time they were called outsourcers instead of VAs. And so what if I don’t have that word? So I also feel like the options and opportunities as far as the language we use is a little bit more broad. Am I on the right path there too? 

[00:02:50] Matt Diamante: Yeah, so like the whole acronym, SEO, like there’s so many of them now GEO and whatever other ones there are, and I think that this is marketers trying to [00:03:00] confuse people to paying them more money because they’re trying to like gate keep stuff a little bit, right?

So I’m like, okay, screw SEO. We’re not like, I don’t even say search engine optimization anymore. I say getting found on Google. 

[00:03:13] Kris Ward: Oh, right. Oh, okay. 

[00:03:14] Matt Diamante: Showing up where your customers are looking for you. 

[00:03:16] Kris Ward: Okay. 

[00:03:17] Matt Diamante: That makes sense. 

[00:03:18] Kris Ward: Okay. 

[00:03:19] Matt Diamante: And I had to come up with an easier way to explain it because my parents still, I don’t know if they know what I do, but I had to explain it to them and be like, you build websites, right?

I’m like that’s yeah. Maybe a little part of it, 

[00:03:28] Kris Ward: but yeah. Yeah. It is always fun to find out what the older people in your life think you do. It’s okay, that’s not it. But thank you. Yeah. And just for entertainment purposes, I have one of my aunts. Now I’ve been in business for quite some time and I deal with companies around the world, right?

And then I had, one of my aunts said to me, Kris, how do you fill your days? Is it hard to stay motivated? I’m like, she just thought, I got up every day and was like, oh, I’ve got free time and I don’t know how I’m gonna get through the day.

[00:03:55] Matt Diamante: Okay. Oh my. There’s an endless list of things that you are doing that we’re all doing.

[00:04:00] Yeah. 

[00:04:00] Kris Ward: They don’t understand. It’s a real job. Okay, that’s a really good point. And now I’ve definitely seen your videos and you’re right that SEO sounds very, I don’t know, restrictive or academic or I understand something that you don’t like. I’m a mechanic of this machinery, and you just don’t get it.

Yeah. So I do think that’s a lesson in itself is the fact that you simplified it on how you were talking about it and delivering it. 

[00:04:24] Matt Diamante: Yeah, and that’s the thing, like especially when it comes to SEO or when it comes to showing up higher on Google or attracting those customers, like they don’t know all the terms, the industry terms that, like 

Part of it is let’s make content that would appeal or not appeal, but be able to be understood by somebody with an eighth grade reading level. 

[00:04:42] Kris Ward: Okay.

[00:04:42] Matt Diamante: Right. Let’s keep it simple. 

[00:04:44] Kris Ward: And not even an eighth grade reading level. The reading level is one thing, but you don’t know what you don’t know.

Yeah. So you’re right. If I’m just trying to be found on Google and then I don’t know, oh, it’s SEO and that sounds intimidating. And so now I go down the SEO Rabbit hole, it’s oh, that’s a whole nother degree. [00:05:00] Oh, I can’t even begin to do that. So then you just abort when it’s maybe, here’s three tips to get you found on Google.

[00:05:06] Matt Diamante: A hundred percent. The biggest thing, so I just did something called rank week. And Rank week is five days where it’s an hour a day and it’s like a workshop, bootcamp, training. I don’t know exactly what to call it, but we do SEO during that hour every single day. And this go, this is like counterintuitive to what everybody I’ve seen does Okay.

On like live calls or like these live trainings where I’ll show you how to do something. I’ll show the business owners, I think I had 3000 people join this one. 

[00:05:32] Kris Ward: Wow. 

[00:05:32] Matt Diamante: Okay. So I’ll show them how to, for example, day one is we’re gonna write a blog post. So I show them how to do it, I give them some prompts, and I’m like, here’s 25 minutes.

I’m going off camera, I’m muting. Go work on this right now. 

[00:05:47] Kris Ward: Okay. 

[00:05:47] Matt Diamante: And by the end of the week, hundreds of people reported back saying, I’m ranking number one for that. 

[00:05:53] Kris Ward: Wow. Okay. Okay. All right. 

[00:05:54] Matt Diamante: Yeah. So this stuff works. Most people don’t have experience with this. All you need is a paid subscription [00:06:00] to chatGPT.

Okay. 

[00:06:01] Kris Ward: Okay.

[00:06:01] Matt Diamante: Or Claude, 

[00:06:02] Kris Ward: what is yeah. Or Claude. Yeah. So what are some of the, what, where are we going wrong when we say, okay, SEO, or how does it find, be found on Google? We get lost in what, where do we start? 

[00:06:15] Matt Diamante: So the, I think we need to reframe the way that people think about SEO or getting found on Google.

What is the purpose? Okay. I’m ranking up there. I’m showing up higher. It’s all, if you look at SEO, I’ll just say SEO as, a, it’s a solution to a problem, right? So people go to Google because they have a problem, right? Okay. Whether that problem is, I need a product that does this and fixes this problem, or I need a service, that fixes my toilet.

Or I need information on how to do this myself. Or maybe they’re exploring, they’re at the beginning phase of their buying journey, right? So they have a problem, they’re looking for a solution, and SEO helps show your solution to the right people. So it helps your customers find you instead of you trying to find your customers?

[00:06:57] Kris Ward: Okay. So in our case, let’s say [00:07:00] many of our clients say you know what? My income was going up and down because I was busy with the deliverables, and then the pipeline cools off. I’m working too many hours, or I’m burnt out, or stuff like that. And a lot of my clients have been in business, you know what, 10, 15 years?

Yeah. So really how to get found is I would be writing or communicating on all those different things. ’cause it’s really all the thing to the work that we do, whether it’s burnt out, whether it’s income instability, whether it’s working too many hours. So we would be writing blocks. It’s not one path. Am I correct on that?

[00:07:31] Matt Diamante: Yeah. There’s so many different things that you can do, but it all it comes down to Google understanding what your business is about. Okay. And also people seeing that you’re an expert and Google seeing that you’re an expert. Okay. And when I say Google, I like. You can interchange Google with chatGPT, perplexity, Claude, all that kind of stuff, right?

So part of it is you need to show up as an expert and an expert will have detailed not even guide, I guess a guide, a detailed guide on like how to fix this problem. If my toilet [00:08:00] keeps running after it’s been flushed for an hour, there’s a very clear problem, right? And there’s very clear solution to that problem.

Now, some people might wanna fix it themselves. Some people might say. Hey I I wanna hire somebody, but before I do that, I wanna be a little bit educated on this so I’m not getting screwed. Okay. ‘Cause I don’t know what I don’t know. 

[00:08:17] Kris Ward: Yeah. Yeah. 

[00:08:17] Matt Diamante: So then that plumber writes a blog post called my toilet Won’t Stop Running.

What do I do? 

[00:08:22] Kris Ward: Okay. 

[00:08:23] Matt Diamante: And in that it’s okay, check this. 

[00:08:25] Kris Ward: Okay, 

[00:08:25] Matt Diamante: cool. If that works, then go check this. And there could be pictures, it could be detailed or it could be just more informational. Where it’s not necessarily like a how to guide or like a what to check guide, but like comparing two different options.

If somebody’s comparing two different options, they’re farther down in the sales journey and they’re comparing options to buy. So there’s so many different types of content that you can create. But the first thing that I tell people to create is informational answering questions that their customers are asking.

[00:08:53] Kris Ward: And to that point, I’ve heard this before too, and I think you’re just also adding it, is getting away from being cute and clever and [00:09:00] marketing and just having, oh yeah. The question be is the name of the blog so I can find it quickly instead of, whatever the world’s best plumber. 

[00:09:08] Matt Diamante: Not only the question is the name of the blog is the title of the blog, but I learned this from posting on social media so much.

Like you have a very limited amount of time to get somebody’s attention to watch a social media video, right? So that’s the hook. And when somebody comes to a blog post, they’re looking for an answer, right? They have a problem, they’re looking for a solution. And if you bury that solution in paragraphs and paragraphs.

They’re not gonna find it. They’re gonna click back to Google, go to the next result. And if that person presents it more clearly, that person’s the final click for that keyword. So Google’s gonna notice that and be like, oh, they went to this first link, wasn’t it? Then they went back to the results.

Now they’re on the second link. All of a sudden, that second link has more power because more people are using that one as their last one. 

[00:09:52] Kris Ward: And we know this as consumers. Like I’ve seen where the other night, my Apple TV device, the remote, suddenly I had no audio, [00:10:00] right? And I’m like, oh I remember I did this before, I just have to reset it or something.

And then I went online really quickly, looked at YouTube and I’m like, I wanted a 15 second video. Because I knew it was a quick fix, right? I was like, oh, which button is it? I hit again, hold down for whatever. And I even seen a video that’s five minutes and three minutes and two minutes. No.

I just need to fix this and move on. Yeah, and I know that as a consumer, yet, as somebody with a business, as a founder, you start to go I need to explain this and this, and the story behind for the story and why you’d hire a VA and blah blah, right? 

Yeah. 

So it’s just a good reminder of it’s, again, get away from the cute and the marketing of.

When do you know you’re ready for a VA? Here. Yeah. You could be working too many hours. You could be struggling with burnout. You could be not getting to your projects. So different things like that. Getting to it instead of, I think we’ve all, there was a period of time where we’re leaning into the brochure type of things and making it look clever.

[00:10:56] Matt Diamante: Yeah. Think about it like this, like the question that somebody might have is, [00:11:00] can I hire someone to open my mail? I get a lot of mail, I don’t wanna open it. That’s something a VA could possibly do.

So it’s like the very first sentence in that piece of content is can I hire somebody to do that’s the question, can I hire somebody to open my mail?

And then the very first question is, yes, you can hire virtual assistants, you can hire these people to open your mail, right? It wouldn’t start with there’s a lot of reasons why you would want to hire somebody to open your mail. Maybe you have too much mail. You don’t need to go into the whole preamble, like the recipe site thing where it’s like my grandmother 

[00:11:29] Kris Ward: Yes.

[00:11:29] Matt Diamante: Pulled us back from World War II and this is our secret and I don’t need the story. Just tell me how much butter I need to put in this. 

[00:11:36] Kris Ward: Yes. I have seen those recipes where I’m telling you, you could tell me you killed somebody. And where the body is, I just, I’m scroll, scroll, scroll. Let’s just get like, how much be right how much butter I do I need.

Yeah. I, and that has been my pet peeve. Back, even when I started my business in the 18 hundreds, I’d say, and you’d go onto Google and you’re looking for something, and I found it insulting especially with the nature of what I do, and people would be seriously burnt out and struggling. [00:12:00] And then you’d see some blog of, if you’re struggling with burnout, working too many hours, set boundaries.

Like just broad stuff. Yeah. Which is to me like saying if you’re struggling with diabetes and health issues, you should eat, stop eating sugar, you should eat less. And exercise, it’s oh, that’s a fantastic idea. 

[00:12:19] Matt Diamante: Yeah, 

[00:12:19] Kris Ward: I should have this sorted out by next week. So I think what you’re saying is long is gone is those blogs that were useless or articles anyhow, they were annoying to begin with and now they’re just really getting squeezed out.

Hopefully. Yeah, 

[00:12:33] Matt Diamante: Some of it, like sometimes you do need to go a little bit more in depth and I wouldn’t publish something that’s like. Under 500 words. 

[00:12:41] Kris Ward: Okay. 

[00:12:41] Matt Diamante: So you still need to give more information if somebody’s looking for it. So answer or give a summary like at the very beginning.

And then, and you can use AI to do all of this for you, by the way. 

[00:12:52] Kris Ward: Yeah. Okay. 

[00:12:52] Matt Diamante: Which we’re gonna get into shortly, but answer it right away and then go into more detail. So if it’s like, can you hire, [00:13:00] can I hire someone to open my mail? You can say, yes, you can. Blah, blah, blah. Then after that it’s here are the considerations you might need to have.

You are gonna have to have a mail forwarding address and you’re gonna have to have this. And 

[00:13:09] Kris Ward: okay. 

[00:13:10] Matt Diamante: You can also have a VA set that up for you. But maybe you can’t. You have to go in person and do it yourself. So here’s more considerations. Okay? So somebody who’s really doing a deep dive on the topic has all the answers in there.

Like you are the source, you’re solving their problem. And by solving their problem, they’re on your site. They’re like, oh, Kris does VAs. Kris has VAs, okay. And then they can go through, and even in the blog post, you can say, if you’re looking for a VA to open your mail or somebody to open your mail. Here’s our certified list of people contact us today. 

[00:13:40] Kris Ward: Okay. Okay. So chat, whatever, perplexity, Claude, all that stuff. The pushback has always been, if we put it in there, it’s gonna sound the same. What do we do with that? You seem to mention okay, it is still very helpful. Oh yeah.

What are the pros and cons or the things we’re missing out in that? [00:14:00] 

[00:14:00] Matt Diamante: So if you just go to chat GPT and you say, write me an article of answering the question can I have somebody open my mail for me? If you go there, it’s gonna give you generic content. 

[00:14:10] Kris Ward: Yeah. 

[00:14:11] Matt Diamante: But here’s here’s what we do.

Or here’s what I teach and here’s what people during rank week were doing. They were going into Claude, ChatGPT, whichever one they wanted to use, and they were using this prompt. I’m writing a blog post, answering this question. They’re pasting that question and then they ask. Ask me five to 10 questions that you need to know the answers to in order to create a truly unique and helpful blog post using my expertise, experience, case studies, opinions, et cetera.

I’m gonna answer these one at a time. Make sure to, ask me that one at a time so I can give you the answers. Yeah. And then once you answer all of those, now you’re putting in your expertise the way that you talk. And you could even do voice mode. I prefer doing it over voice mode. Yeah. Because I don’t want to type all that stuff.

[00:14:56] Kris Ward: Yeah. 

[00:14:56] Matt Diamante: And then when you’re done, say, okay, write me a blog using my [00:15:00] expertise, experience, case studies, and trust. And also at the beginning, give a very clear answer to the question that we’re asking. And at the end, put some bullet points with key takeaways. 

[00:15:11] Kris Ward: Okay. First of all, I think rank week is really good name.

I think it sounds like almost like I don’t even a shark week, like it just sounds like rank week. Like it sounds like we should stop and do something like, oh my gosh, did you know it? It is rank week this week. Yes, it is, right? Yeah. So it’s got power to it. Good on you for that. I think the other thing too.

Like anything, the pushback with AI and all this other stuff is it’s only as good as any tool you use or the curiosity that you have. Some people have foolishly said to me like, oh, you’re, they’ve been kind and generous. They say, oh, you’re a really good a podcast interviewer. I’m like, ah, I’m not so much.

What I do is I interview interesting people. That I’m interested in. Yeah. And I just ask questions because I’m just here learning like the rest of them. 

Yeah. When you interview someone you’re [00:16:00] not interested in or they’re boring or they can be smart and boring, hello people.

Yeah. And that does not make for good content.

So it’s really just like that is understanding. I think the biggest thing I’ve learned is it’s just a conversation. You are having a conversation with an intern and that will make all the difference. ’cause you’re right. You give them this one generic command and they spit something back at you like, okay, that would be really the equivalent to the first two minutes we’re together.

And I said, Hey Matt, how are you? And you said, I’m good. And I said, thank you. I’ll see you later. How much knowledge did I get there? Fantastic. So I think that even that conversation I think can be really enlightening is where do you go with it? 

[00:16:40] Matt Diamante: Yeah. I think that’s what that’s what does make you a good podcast host is that you are genuinely curious, right?

You’re not here to just be like, okay, I’m doing another episode. Like I’m just trying to, check episodes off a list. Yeah. 

[00:16:53] Kris Ward: Yeah. 

[00:16:54] Matt Diamante: You’re genuinely engaged in the conversation and you’re very enthusiastic about it. Wow. Which makes it [00:17:00] so much easier for the guest as well. 

[00:17:02] Kris Ward: Flattery will get you everywhere, Matt.

Okay. Something that keeps coming back that I just often forget because I try so hard. I stay, I like, I have a budget. I’m obsessed with my digital diet, right? 

[00:17:15] Matt Diamante: Yeah. 

[00:17:15] Kris Ward: So I have about 20 minutes a day that I check do doom scrolling. That’s it. 20 minutes done.

[00:17:21] Matt Diamante: Okay. 

[00:17:21] Kris Ward: And I’m disciplined about that.

I see your stuff. It’s all good. You’re all over it. Everywhere. Just all of a sudden standing in a puddle. 

[00:17:27] Matt Diamante: It’s all only my content in dream school. 

[00:17:29] Kris Ward: That’s it. You’re standing in a puddle of water. I don’t know what it, what amusement park and we’re talking about SEO. Yeah, how Google finds you. It’s fine.

But something that keeps coming back in other conversations, which I forget about. ’cause I just trying to be really mindful of how long I’m online tooling around is the Reddit thing. And I think so many of us think that, oh, I always say to my clients, you may be special, but you’re not unique.

Now I do know the nature of what we do. Most people will tell you that the nature of our setup is we do what maybe three agencies would do. We’re not a [00:18:00] VA agency. We don’t charge that way, but we’re we help you with the VA. And then we have systems set up that some companies just work on systems, right?

Yeah. And then we help you with what I call energy management instead time management. So there’s three pillars there that most of the industry deal with separately, and I feel they go together. Yep. So do we have some advantages? Yes, but then that doesn’t mean that people are not in Reddit asking questions.

And I personally, ’cause I don’t wanna get caught in the craziness of what’s happening in the world and there’s so much in Reddit I avoid it. But that’s where 

[00:18:31] Matt Diamante: yeah, 

[00:18:32] Kris Ward: people are asking questions, which is content for us. A

[00:18:35] Matt Diamante: hundred percent. Yeah. And like we were talking about this before, but like we both became obsessed with Claude Code.

Yeah. And I don’t know about you, but I don’t know how to write a single line of code. Yeah. And I was able to go into Claude Code and say, Hey and I, listen, I love Reddit. I love scrolling on Reddit. But it takes a lot of your time and energy away from other things. So I was like, I’m gonna make a tool to do this.

And I said, gimme a tool where I type in a keyword, it’ll search Reddit for questions related to that, scan the comments, and then come back with questions that I can answer. Oh. And it does that in about 10 seconds. Okay. And instead of I could do that manually myself. But then I get caught scrolling because all these platforms are built to be addictive, right? Yeah. They want to keep you on, they wanna keep you scrolling so they can show you ads and make money. But if you do something like that, 

[00:19:25] Kris Ward: yeah, 

[00:19:25] Matt Diamante: right. Then all of a sudden all of that stuff is eliminated. It’s just quiet. 

[00:19:28] Kris Ward: I’m watching an interesting documentary right now on Bernie, not Bernie, sorry. Rupert.

My Murdoch on Netflix and I always just like the machinery of business, good, bad, un good, bad, or evil, unless they do something really crazy evil. Yeah. And of course he’s known for Fox TV and his slanderous stuff and his whole thing was. And it was interesting, whether it works or not is give people like, it’s the juicy hooks in this like Yeah, the drama.

And one of his titles that he was so proud of in one of his papers is headless headless [00:20:00] Woman found in topless bar. 

Oh my god. So there was a, I know Jesus. So there was a murder. Jesus. I know. Yeah. Not a cheery one. Okay. I didn’t say it was a good challenge, but 

yeah. So there was a murder and it wasn’t a topless bar, so you could have said strip bar, you could have said whatever.

Yeah. You could have said dance. You could have, but a headless woman in a topless bar and you’re like, you know what? I have to say, even on a day, you’d be like, I think I I, that caught my attention and I think I have to check that out even though you, I have no interest in that. Yeah. So I’m not saying to be dirty and malicious and all this other stuff.

No, but I do think what you’re saying is just getting people’s attention or being clear on. You know that we’re all competing for that attention, so we have to make our content purposeful. Now, that’s example of a crazy badass hook. 

[00:20:48] Matt Diamante: Yeah. 

[00:20:49] Kris Ward: But making it purposeful that we just can’t be bland in beige anymore.

[00:20:54] Matt Diamante: Yeah. The thing too is especially when it comes to social content, like we are not competing [00:21:00] against other people, like other business owners who are trying to promote their business. We’re competing against the person who’s doing back flips off a house into a snow bank. 

[00:21:07] Kris Ward: Right 

[00:21:08] Matt Diamante: to like this really entertaining content.

So it’s

[00:21:10] Kris Ward: yeah, 

[00:21:10] Matt Diamante: How do I talk about SEO in a way that gets people hooked and gets them to watch that isn’t yeah, if you want to rank higher, you need to add internal links and do all this. It’s no, you need to like, you need to do something else where there’s that visual engagement as well, because when somebody’s scrolling, you wanna get them to stop.

So it’s, yeah, it’s very much like you need to have the hook and it’s so annoying. Unfortunately. 

[00:21:35] Kris Ward: But that was very well said. We all know it, but until you painted that visual in my head, like we all think what I have to say is really important, so I’ll just talk really quickly or I’ll have a good hook or something.

Yeah. But you’re right. I am competing with someone doing a back flip off a roof into a snowbank. You know that Yeah. That summarizes it all. It’s okay. Do you understand? You really need to get their attention now. Oh yeah no, I’ll just have a good sentence. Or I’ll tell them how important SEO is. And now [00:22:00] you’re like, oh no, or whatever. An alligator eating a, I don’t even, 

[00:22:03] Matt Diamante: so I used to run a publication back in like 2014, and like we were doing we would get like 4 million visitors to the site organically per month, which was fantastic. But what we realized is. It doesn’t matter, and we stress this to the entire team.

It doesn’t matter how good the content is. If it’s not, yeah, like hooky enough. If it’s not not click bait, but if it’s yeah, not engaging enough, it doesn’t matter if you have the cure to cancer, nobody’s gonna read it. 

[00:22:29] Kris Ward: Yeah. Yeah. 

[00:22:30] Matt Diamante: Nobody’s gonna share it. Nobody’s gonna find it. 

[00:22:31] Kris Ward: Yeah. And there was a murder in that bar.

He was right. He just made it more d desirable with the hook. Yeah. He didn’t kill somebody. He just said, headless person. Headless woman in topless bar. You’re right, it is you do have to be interesting. Okay. Oh my gosh, we just got, time goes so fast with you. W give us one more thing that we just, we should really know and most people don’t.

[00:22:54] Matt Diamante: Related to SEO specifically Sure. Because I can tell you anything. 

[00:22:58] Kris Ward: Yeah. Just general in life, [00:23:00] don’t get in the bathtub with electrical appliance. Yeah. 

[00:23:03] Matt Diamante: So one thing that, and this is a very important thing, 

[00:23:08] Kris Ward: okay. 

[00:23:08] Matt Diamante: SEO, along with any kind of other marketing you do for your business, you need to have patience.

Oh, okay. Okay. The thing is, if you have patients, you will outlast 99% of your competitors. And I’m not just talking about SEO, I’m talking about social media, Instagram, whatever. They will either run outta time, run outta money, run outta patients, pivot, do something else. They don’t give it enough time for it to actually work.

So when we’re talking about SEO specifically, if you can show up for one hour every single week, I’m not saying one hour a day, one hour a week. Yeah. And answer one question that your customers are asking, you’ll be making more progress than probably 99% of your competitors. 

[00:23:49] Kris Ward: So then just to circle back, that’s really important.

It’s not about writing blogs anymore. The blog is answering a question because the AI platforms are searching for answers. 

[00:23:58] Matt Diamante: Yeah. And just people are [00:24:00] searching for answers. Yeah. That’s the thing that to keep in mind is like, we’re not trying to game an algorithm. We’re not trying to trick a system, right?

We are trying to provide answers and solutions to people’s problems, whether that’s informational or a product or service that is solving that problem. Yeah, and that’s it. We are appealing to humans, and that’s all you need to do. 

[00:24:19] Kris Ward: But it, we were appealing to humans and I totally hear that and I agree with you a thousand percent.

But in addition, the shortcuts, some of us humans are taking are using the AIs and the AIs Yeah. Are searching questions too. So it’s double barreled. Yeah. Yes. 

[00:24:33] Matt Diamante: Yeah. So I have a friend of mine who’s done like extensive deep dives into this where he will search a question on chatGPT, and then he looks at the code that it’s doing or whatever, or the console and it’s actually going to a search engine and searching multiple different terms and determining what the best answer is itself based on what’s ranking already. Okay? So if you are playing by the rules, you’re creating content that is helpful to a human, and you start ranking on Google. [00:25:00] Or Bing or Yahoo on any search engine, your odds of ranking in AI overviews chatGPT, whatever, is going to be a lot higher.

[00:25:10] Kris Ward: Okay. That’s a good distinction. So a, I was thinking so many people are telling you now make sure you a ask questions because even the AI platforms are searching for those questions. And what you’re saying at the end of the day is we’re just reorganizing furniture on the Titanic, really.

Yeah. At the end of the day is… People are looking for the questions and answers, and so you’re, if you’re ranking for them, it doesn’t matter who opens the door, you’re ranking for them. You’re sitting there waiting for their arrival. Yeah. So don’t get caught up in the, is it AI, is it Google? It’s whatever.

If you’re answering the gosh darn questions, then when the people come, you’ll be sitting there ready. 

[00:25:48] Matt Diamante: Yeah. And it doesn’t matter. You said when they open the door 

[00:25:51] Kris Ward: Yeah. 

[00:25:51] Matt Diamante: When they open one of many doors. 

[00:25:53] Kris Ward: Right. 

[00:25:53] Matt Diamante: You’ll be there. 

[00:25:54] Kris Ward: Yeah. Yeah. 

[00:25:55] Matt Diamante: And so something that I think that a lot of people assume is oh, every time [00:26:00] I ask AI a question or something, it is scouring the entirety of the internet scanning everything that’s ever been written in order to provide me with my result.

Why would they spend all that processing power when they could say, Hey, AI go to, to go to Google and type this in? Like type, it’s whatever, queries in and analyze the top results, 

[00:26:22] Kris Ward: right? 

[00:26:22] Matt Diamante: See what those people are saying because Google’s already indexed the internet. Bing has done the same thing, so it’s like they’re using these existing infrastructures in order to do those like live searches. 

[00:26:34] Kris Ward: It must be hard sometimes with the voice of clarity, because when you say that, when you say of course AI is gonna go, and if it’s searching Google or whatever, it’s searching, it’s gonna go to the top one. Of course it would. Why would it do anything different?

Why are you like, why? It just makes no sense. However, on a bad day when you don’t know a lot about this topic and all of a sudden you’re scrolling by on LinkedIn and then you’re, you, somehow, you do get the sense that because AI is so powerful, it [00:27:00] gives you so much information so quickly that yes, it did scour the entire internet, Matt, but then when you bring it back, you’re like, of course it didn’t, it got the answer and came back.

But you can get lost in the vastness of misinformation or distorted information or information that’s out of order and not go that doesn’t make sense ’cause it’s just all the sky’s falling. So I think staying true to the simple path of what is the problem you solve? And then I think to your, to tie down your original point, if you have the answers, then the people will come to you. 

[00:27:33] Matt Diamante: Yeah. And if you’re an expert in your area. In your niche. Yeah. You will have the answers. 

[00:27:39] Kris Ward: Yeah. Yeah. 

[00:27:40] Matt Diamante: This, but people won’t know that unless you publish it. 

[00:27:42] Kris Ward: This was like SEO church. That’s what it was like. Okay. 

[00:27:46] Matt Diamante: Amen. Amen. 

[00:27:47] Kris Ward: Yeah. Yeah. He came all the way back around to the same point.

I thought it was wise what you said in the beginning, but now I see how it really, the simplicity of it is quite powerful. 

[00:27:56] Matt Diamante: Yeah. 

[00:27:57] Kris Ward: Yeah. 

[00:27:57] Matt Diamante: And that’s like people make a lot of money making it [00:28:00] complicated. 

[00:28:00] Kris Ward: Yeah. 

[00:28:00] Matt Diamante: And I make a lot of money keeping it simple. 

[00:28:02] Kris Ward: I like that. I like it. Simple. Oh my gosh. Please. Hand this, share this show with a business buddy that don’t have them banging around by themselves.

There is lots of clarity and content here for sure. Matt, where can people find more of your brilliance? 

[00:28:14] Matt Diamante: Go on Google, go on AI. Go Anywhere. Type in my name Matt Diamante or Hey Tony. Or we haven’t talked about this, but I wrote a book called Get Found. Okay. And it’s if you don’t know anything about SEO or even if you want to freshen up like this tells you literally everything that you need to know.

[00:28:30] Kris Ward: And can we get that on Amazon? 

[00:28:32] Matt Diamante: Oh, hell yeah. Okay. This is print on demand. I don’t have a bunch of copies of these lying around you that I’m gonna ship to my mom’s house, but, yeah, it’s it’s the guide. 

[00:28:41] Kris Ward: Okay. We will take a look at the guide and put it in the show notes. Thank you once again, Matt and everyone else.

We’ll see you in the next AP episode.