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Recent Podcast Episodes

Turn Instagram Into The Best Cold Calling Tool! With Hollie Hoadley

Episode Summary

Join us as Hollie Hoadley schools me on Instagram! There are tons of learning here and big takeaways. It’s full of content, laughs and tips you can use now!

-why it’s the best cold calling tool!
-how to really get people to remember you
-what Instagram has that no other platform does

Join The Community:
Win The Hour, Win The Day!
Podcast: Win The Hour, Win The Day Podcast

You can find Hollie Hoadley at:

Check out the Outsourcing Playbook For Busy Entrepreneurs here:

Hollie Hoadley Transcription

Kris Ward: [00:00:37] Hey everyone. It’s Chris ward when the hour, when the day podcast, and today we have Holly Holi. Now Holly, once was an executive assistant with a side hustle and companies turn to Holly when they need, need a business strategy, human centric, social media, and creative marketing solutions.

[00:00:57] Now over the past six years, Holly has built creative solutions to six figure marketing agencies by bridging the gap between strategy and fulfillment in the marketing world. Holly leads a bright, amazing team of creatives and delivers rock solid strategies, uniquely tailored to each client’s goals. She has a dad joking, loving nineties hip hop, listening.

[00:01:19] Self-proclaimed hustler with a huge heart. And work ethic to match. We’re excited to have you on the show, Holly. 

[00:01:27] Hollie Hoadley: [00:01:27] Thank you so much for having me. 

[00:01:29] Kris Ward: [00:01:29] Oh, I’m excited. Alright. So we talked a lot in your bio there, but a whole bunch of things you’re really great at under the capacity of marketing, but today you are going to be kind to us and you’re going to dive a little deeper into the world of Instagram.

[00:01:44] Is that correct? 

[00:01:45] Hollie Hoadley: [00:01:45] Correct. 

[00:01:45] Kris Ward: [00:01:45] I love his check. Now, when we first met, I told you that I had just gotten out of Instagram jail now. What I love about this world that we live in is here. You are massive company. And I have violated what I deemed to be some imaginary rule that I have no idea. I feel like, you know, when, like, I don’t know, I’m not a, what’d you call it?

[00:02:08] I just, Oh my gosh. I’m going to play my mother’s game now where I forget the name of the movie. So let’s do this Tom cruise. Mission impossible. 

[00:02:16] Hollie Hoadley: [00:02:16] Okay. 

[00:02:17] Kris Ward: [00:02:17] My mother does that, you know, the movie with the woman, with the teeth. Yeah. Okay. Mom, mission impossible where he’s going through you and the beams. You have to get through the imaginary beams not to set something off.

[00:02:28] Okay. So that’s what I feel like with Instagram or Facebook and, you know, you violated some rule that is not clear, and then you send them a message and they send you back 47 pages and say, well, We don’t know which rule you violated, but we’re really sure you violated one of these now you can’t speak to customer service or anything useful like that, but good luck in your business adventures.

[00:02:50] So now I being the mature adult that I am, I soaked for a couple of months and said, To hell with you and stayed off Instagram for three or four months. Now, when the company did not crble, nor did they reach out to me in desperation to make up with me, I thought, okay, I’m losing this battle. I’m not getting any attention I have to move on.

[00:03:08] So I started over, but you know, it wasn’t like I had a big platform there in any way and we all, we all have to remember their platforms and we have to own our audience and have a list, all that stuff. So. Tell me, if you don’t mind diving into some of the basic mistakes that people make on Instagram or where we’re missing opportunities, because clearly I have no idea what I’m doing.

[00:03:32] Hollie Hoadley: [00:03:32] For sure. And you’re doing good. Give yourself some credit, give me some credit, but Instagram, Facebook, like to send you a million links to try and figure out what you did wrong, that they told you did wrong. So I completely feel your pain been there, done that, and you are not alone. So to me when it comes to all social media platforms in general is, a lot of people use them as a tool just to market themselves and market their business. And they forget that there’s a human connection side of it, which is called like the social part of the social media. So that’s the biggest thing. I feel like that’s missing. a lot of people will post. I had this sale, I sell this thing. This is what I sell. Look at this thing I sold. And what that really shows me is imagine I’m going to go like this, going to be like things going on.

[00:04:26] Now, imagine you walked into a networking space, a networking room, and you walk up to somebody and you shake their hand and you say, hi, I’m Holly. I sell websites. Do you want to buy one? I feel like that’s not going to go over so well and in person scenario. So if you wouldn’t do it in person, don’t do it on social media.

[00:04:49] So if you’re going to only post stuff about what you sell, I sold it. Look at this thing. I sell every promotion. Look at this over here. I sell this too. It really does come across the same way as you would in person. So, if you can avoid just posting that and instead had an entire mix of content, which is gaining trust, it’s building connection, it’s building your brand, your tone, your voice, and what types of posts that you can do with types of content you can do is what I call as the three beads.

[00:05:19] So get your paper and pen makes them know, okay. The three E’s to me are educational posts, entertaining posts and engaging posts. 

[00:05:30] Kris Ward: [00:05:30] Okay. So imagine 

[00:05:32] Hollie Hoadley: [00:05:32] now you walk into that network room. You shake some hands, you ask some questions, you give some great feedback, great information, maybe do a little jig. 

[00:05:40] Kris Ward: [00:05:40] 

[00:05:41] Hollie Hoadley: [00:05:41] And being from Nova Scotia, that is an actual dance term.

[00:05:45] Yeah, I got the, okay. You know, you’re entertaining them. You’re engaging with them. You’re asking them questions. You’re, you’re educating at some point and you become the expert. So the more you’re talking about something that you believe and that you understand. The more likely you will build a real connection with someone instead of just shoving your product or service down their throat.

[00:06:08] It’s much better to have an actual person to person conversation. 

[00:06:13] Kris Ward: [00:06:13] Now that’s really good. And it’s funny because I know like with Facebook, somebody in the past, if somebody reached out to me, I accepted their friend request fine, but I never reached out. And so now people it’s funny. And I’ll reach out to somebody who has sent me messages.

[00:06:26] Like, how do I know you? Why are you reaching out to me? I say, look, I’m just trying to put the social and social media. We’re in the same groups. And I used to just be passive and I do approve you. And that was it. I approved you. I didn’t nothing. Now I send them an audio and I connect with them and ask them about themselves and stuff.

[00:06:42] Yeah. It is really easy, though, really quickly to get lost. Like you just get in there and all of a sudden you hear, this is the new thing. We got to do this. And I know for myself, like with Instagram and I hope it’s only us recording this. Cause I think the Instagram police are going to hear me again and I’ll be back.

[00:06:59] He did jail, but with Instagram right now, I mean, I. I do comment under the people and I engage in stuff, but right now we have this outsourcing playbook for busy entrepreneurs when they are, when the day is launching our first product ever. And it’s, you know, so I am out there every day, educating, not just that we’re launching it and why it’s insane value and all that stuff.

[00:07:20] Right. But I’m giving them tips of concepts. Like this is you think this is your problem, you know, but here really is what your problem is. And people are reaching out to me saying, Oh my gosh, you know, I really loved the dynamics, your video. And it’s very enlightening and educating. I launched just a couple weeks away.

[00:07:35] I’m not putting pictures is up about what I had for dinner, which I’ve always a struggle for me anyhow, cause I never really understand where that line is because I see other people online and they just. Bare their soul in intimacies that, you know, people aren’t related to would know about me and that’s okay, that’s their path, but I, I don’t do as well with that.

[00:07:57] So then it’s always the balance. So I think for most of us, then we get, we kind of go back and forth and get stuck in a lane. Does 

[00:08:04] Hollie Hoadley: [00:08:04] that make sense? Yeah, it does. So the way I actually did that as well at the beginning. So I took it very personal. It was my business. I was the consultant. I was the person behind it.

[00:08:14] I wanted to show my personality. Right. But then after we 

[00:08:17] Kris Ward: [00:08:17] grew and we 

[00:08:18] Hollie Hoadley: [00:08:18] got a couple of different team members, I thought, you know, Oh, wow, this isn’t me anymore. This is an entity. This is my business. Right? What is the tone and the voice and the value proposition. And the actual value is my core values of the business itself.

[00:08:33] Right. So that’s where the, I feel like sometimes what happens is, especially if like you’re, if we’re solopreneurs or one of business owners, we tend to take the business personality as our own personality as well. So if you’re able to differentiate it and make them two separate entities. So you have your, your business model, your business itself, you might have you happen to be the person behind it.

[00:08:59] Which you can showcase your personality as the face of the business, almost like a spokesperson of the business, but the business itself has to attract the right people. And if you are your local audience, then you’re going to want to put that the information out there to attract the same type of people.

[00:09:17] Right. 

[00:09:17] Kris Ward: [00:09:17] So you’re going 

[00:09:17] Hollie Hoadley: [00:09:17] to attract. Like for like, but for me, for instance, I’m the people that I’m attracting is not necessarily solo printers or, you know, super small business owners it’s medi or larger is that who I would attract. And so my personality of the actual company itself has to shine through there.

[00:09:37] Kris Ward: [00:09:37] Okay. And so our audience is more entrepreneurs with small to medi teens now. So that’s a really good point. Now, when we are using, let’s say Instagram, how are we going? How are we going to rock? Instagram is somebody that is temporarily out of jail. Give me some tips so that I can rock Instagram.

[00:09:56] Hollie Hoadley: [00:09:56] Instagram is the best cold calling tool you can ever imagine. 

[00:10:02] Kris Ward: [00:10:02] Okay. Alright, bye. 

[00:10:04] Hollie Hoadley: [00:10:04] Okay. So. What people think is this is like the typical, you know, a business owner. We have a business to run. We want to just post on social media and then everyone will come and buy stuff from us. 

[00:10:16] Kris Ward: [00:10:16] Yeah. 

[00:10:17] Hollie Hoadley: [00:10:17] That’s not really the case.

[00:10:18] Again, going back to the, to the networking situation. So imagine you have a bunch of business cards and you walk into a networking situation and you throw business cards in the air and they all ended like Brown and you go, all right, I’m going to get 10 clients out of this. And then you leave. 

[00:10:31] Kris Ward: [00:10:31] Right?

[00:10:32] Right. 

[00:10:32] Hollie Hoadley: [00:10:32] That’s kind of what social media is doing when you’re just posting. So there’s this other half, this whole, whole other half, I’m going to say three quarters is community management. And community management is the posting and everything to the right audience, but it’s the engagement side of it.

[00:10:52] It’s proactively using this tool and it’s by far the best tool for social media tools that you can use Twitter. He can’t do it Facebook. You can’t do it. Pinterest. You can’t do it. LinkedIn. You can do it a little bit, but not as much because LinkedIn is very. Standoffish, when it comes to actual like selling your products or your services.

[00:11:13] So community management is a combination of a few things, so it’s really. Proactively searching for geo tags or hashtags for the audience that you are trying to target. 

[00:11:27] Kris Ward: [00:11:27] And now my case it’s I do it’s online product. So geo thing doesn’t work for me. 

[00:11:32] Hollie Hoadley: [00:11:32] Correct. So you wouldn’t have to do the geotag at all.

[00:11:34] You would could do, unless you want to go state for state or province to province and. Maximize your efforts in a organized manner. Otherwise yeah, you could do a hashtag search, so it could be entrepreneur could be boss B. It could be, you know, any of those words that entrepreneurs would post as they’re posting.

[00:11:53] So you do the hashtag search and then you start interacting. 

[00:11:57] Kris Ward: [00:11:57] Right. 

[00:11:58] Hollie Hoadley: [00:11:58] So, they’ve never heard of you, right? So you’re in this blind platform of hoping people are going to, but imagine now, proactively reaching out to your target audience, liking their posts, commenting on their posts, starting a conversation.

[00:12:17] Kris Ward: [00:12:17] Oh, 

[00:12:17] Hollie Hoadley: [00:12:17] you’re being human to human there’s people behind those businesses. 

[00:12:21] Kris Ward: [00:12:21] Right. Okay. Let’s pause it for a second. Cause I think this is ridiculous, honestly, profound and simple at the same time. And maybe I’m the only one that didn’t get it. But I think what happens is you run into these things because this is the new.

[00:12:34] Thing to do. And here’s your grocery list? So in one hand I felt I was being interactive, whether it be Instagram or, or Facebook, and what it is is somebody would connect with me, let’s say, on Facebook. So then I go and I give them an audio message, which people love. And, you know, I connect with them. I go into their page.

[00:12:52] I like a couple of things. They make sincere comments. I get an idea who they are and then I send them an audio message based on, Hey, I really, I love that you do that. We’re alike in this area and that area and people really are eating that up now. I find that a little harder on Instagram. Cause it’s so polished and it’s, there’s a distance.

[00:13:09] We all do that on Instagram. So I try to leave audio messages, but again, it’s really like I’m sitting in a room waiting for somebody to open the door and come in. So what you’re saying is open the door, walk outside you silly fool. Wander around and say, Oh, there’s a group of people over there. I’ll go initiate conversation.

[00:13:28] And it sounds like once you said that I slapped my forehead and said, Oh my gosh. Yeah, actually I could be doing that. Why could I not be doing that? So I know engagement matters, but I was thinking when they come to me, I will engage them. 

[00:13:42] Hollie Hoadley: [00:13:42] Right. And that’s a little, a lot of people do. And what you’re doing right now is.

[00:13:47] Facebook has two pages. So Facebook has your personal page, which you’re connecting with people and adding them as friends. So that’s super lit like human level on a friendly level, but then you have your business page, which people come in like and follow your business page. So as a person to person, you can absolutely engage.

[00:14:07] But for me, I have a business entity creative solutions. So I would never use Facebook as a person to person to get clients or to attract strategic partnerships. I couldn’t use it as a business page to talk to those people. 

[00:14:23] Kris Ward: [00:14:23] Right. 

[00:14:24] Hollie Hoadley: [00:14:24] That’s the biggest difference. So you’re attracting a lot of business people because based on what you do and your podcast, which is fantastic by the way, which I think I told you already, 

[00:14:33] Kris Ward: [00:14:33] Thank you.

[00:14:35] We always have time to talk about how great the podcast 

[00:14:37] Hollie Hoadley: [00:14:37] is. Yeah, yeah, yeah. In episode, no, nothing. It 

[00:14:42] Kris Ward: [00:14:42] makes my day, I’m sitting there take that mrs. Parker in grade five that said I talked too much, whatever. Anyhow, move on. 

[00:14:49] Hollie Hoadley: [00:14:49] Made a business out of it. The idea of using human to human on Facebook is only if you become friends with that person, if you’re trying to use it as a platform for your business as a business page, you can’t do it.

[00:15:02] Right? So, whereas Instagram, it’s business to person, person to business, business, to business person, to person, it doesn’t matter. Oh, that’s the biggest difference. So if you can take it okay. Around your Facebook personal page and exactly apply it to proactively doing the same thing on Instagram, just using a different tool, you’ve got the golden ticket.

[00:15:25] Kris Ward: [00:15:25] Okay. So then I can search has chash tags, whatever entrepreneur team builder, outsourcing, whatever that I can research and see, and then see who people under that brella and then, you know, like their stuff, all their stuff, whatever. And then reach out to them and make it a personal relationship. 

[00:15:42] Hollie Hoadley: [00:15:42] Yes. 

[00:15:43] Kris Ward: [00:15:43] So 

[00:15:44] Hollie Hoadley: [00:15:44] what you mentioned about the voice now is.

[00:15:47] You’re ahead of the game. A lot of people don’t understand that you can actually send a direct message to any account in the all on Instagram. That’s a public account. So if it’s a private account, you can’t send it on Twitter. For instance, they have to follow you in order for you to send them a message.

[00:16:04] Kris Ward: [00:16:04] Right. 

[00:16:05] Hollie Hoadley: [00:16:05] But on Instagram, I don’t have to follow you and you don’t have to follow me. I can just send you a direct message. I can send you a voice note or I could even send you a 

[00:16:13] Kris Ward: [00:16:13] video. Right. I haven’t seen the video yet, and I do love doing the videos. 

[00:16:19] Hollie Hoadley: [00:16:19] So you, what I would prefer is that you record a video on your phone first and save it to your 

[00:16:25] Kris Ward: [00:16:25] camera roll.

[00:16:27] Hollie Hoadley: [00:16:27] And then you upload that video to your Instagram direct message each time. 

[00:16:34] Kris Ward: [00:16:34] Yeah. Okay. Oh my gosh. Okay. This is hugely enlightening. I don’t care if the rest of these are listening, I’m here. I’m learning. So because you know what it really people think like I, you know, I get a lot of compliments for my videos when I’m pitching a show or something, and I get a lot of compliments on the audio, which the audio is or nothing.

[00:16:54] You don’t even have to have your hairbrush. So you’re all good there. But it, it chumanges stuff too, because not only does it make it more personable, but I was talking to this guy that was in there, same circles as me. And we’d been sort of, you know, networking online and social media, Facebook for months.

[00:17:09] And then I left him an audio message and he replied in audio. I he’d never done a video online or anything. All of a sudden the industry. Nick English accent. I’m like, Whoa, well, I have known you for five months in my mind. There was no fixing the accent. I didn’t know that. So I don’t know you at all. If I don’t even know, you know, where you’re from or anything like that.

[00:17:29] So it really does, uh, warm people’s hearts by the tone and chumanging the tone. And if I say something horous, which by the way, especially. The world right now, texts does not translate well when you’re trying to be horous. So it really, and people think like I invented the audio. I’m like, listen, people, you just hit a button.

[00:17:48] So, all right. So the videos would be a whole new dimension. So really again, the social and social media, for instance, where it would serve me better and potentially keep me out of jail is okay. I am reaching out and engaging. Now I’m not going to be thrown in jail for reaching. I mean, it’s only me doing it, my team doesn’t.

[00:18:06] So they find doing audios and videos. It’s not like I can do 300 a day, so I can’t get myself back in jail again. Right. 

[00:18:13] Hollie Hoadley: [00:18:13] No, absolutely not. And you know, you don’t, you don’t necessarily want to send 300 in a day. Well, you want to turn anyhow, 

[00:18:19] Kris Ward: [00:18:19] so I couldn’t right. I’m just saying I wouldn’t fall prey to that.

[00:18:23] It’s not, I wouldn’t want to, but it’s physically impossible. So it’s not like I can get my true self in trouble there. So what I’m saying is if I’m sending out 10 or 20 a day, which is still pretty ambitious, I’m not going to be back in jail. No. 

[00:18:36] Hollie Hoadley: [00:18:36] And, and what happens is Instagram. Once you send a few, especially the, the proactive DMS, they’ll actually stop you themselves.

[00:18:46] So there’s no exact nbers. So sometimes we can send 20 some kinds of times. Sometimes we can send 10. Sometimes it’s only five. It just sort of depends on Instagram’s mood at the time, whether it’s high 

[00:18:57] Kris Ward: [00:18:57] up, I love moody platform that makes life just so much, you know, keeps the variety alive. Right. So, okay.

[00:19:05] So then when I get stopped, I don’t have to take it personally. I’m not fearful of the next repercussion. It’s just they’re bloody mood swings. 

[00:19:13] Hollie Hoadley: [00:19:13] Absolutely. Yeah. It’s it’s like, if you look up in the dictionary moody platform, Instagram is there like. 

[00:19:19] Kris Ward: [00:19:19] It’s. Yeah, 

[00:19:20] Hollie Hoadley: [00:19:20] it’s such a good tool to reach your audience and it’s like, it’s available for this.

[00:19:26] But it does come with some, you know, you’ll notice things more. Yeah. Or the more active you are on it, the more things. And you’ll notice like you’ll stop being able to, to send direct messages after a bunch, commenting and liking and stuff like that. I’ve never seen, uh, uh, an ex actual stoppage for that you can send, you can do as many comments and as many likes as you want, I’d be interested in.

[00:19:48] Anyone has ever had that happen. If you can let us know for sure. 

[00:19:52] Kris Ward: [00:19:52] Yeah. Okay. So that’s a good tip. Okay. That’s more thuman, yeah. That’s a whole lesson in itself. People should be pulling over the car now and making notes. Yeah. Now, do you have any suggestions? I know IGT TV is sort of like Instagram’s favorite child right now.

[00:20:06] I have been doing them because I’ve got this product coming out. Certain I’m not doing them well, but I’m doing them. And the good thing about not doing them well is there’s not enough audience for me to feel bad about it. 

[00:20:18] Hollie Hoadley: [00:20:18] So 

[00:20:20] Kris Ward: [00:20:20] what would be your tips there other thuman the typical, make them a little bit more interesting and dynamic.

[00:20:25] Yeah. 

[00:20:25] Hollie Hoadley: [00:20:25] So definitely have a plan. If you have a call to action or a goal set for the, IGTVs definitely have that plan first. if you’re winning campaigns, Just look at the look at every aspect of an actual campaign. So, you know, you have your email database, you have all the different platforms, you have stories, you have ID, TV, YouTube, Vimeo, there’s a million things that you can do to market your campaign.

[00:20:49] That’s coming up. So for IGTV, if you have any video that you have recorded prerecorded and it’s over 60 seconds, you want to put that on IGTV. So the reason is when you go to upload it to your timeline, it actually cuts it off in 60 seconds. So you can’t have anything on your actual timeline. That’s longer thuman 60 seconds.

[00:21:16] So what you want to do is you want to post it on IGT the first, and then it’ll say, do you want to preview it on your timeline? And you’re like, yes, I do. And then when someone watches it past the 60 seconds, it’ll say, keep watching. And then you click on the button and that opens up IGT V 

[00:21:33] Kris Ward: [00:21:33] as well. Okay.

[00:21:34] Whoa. Okay. So now I’m totally confused in case that face, you saw it, you’re thinking, Oh, what’s her problem. Is she cramping? No, that’s 

[00:21:41] Hollie Hoadley: [00:21:41] my confused face. Okay. So. 

[00:21:43] Kris Ward: [00:21:43] What we’ve done is I do have videos that I put on my timeline. So they’re prerecorded, and then we have a transcription like there w you know, my banners on there and their, and their transcriptions across the bottom, then I was doing the lives on IGTV.

[00:21:57] I was just doing them live, hitting, live recording, and then saying, yes, I’ll put them on GTV. 

[00:22:04] Hollie Hoadley: [00:22:04] Yeah. So that’s another option, 

[00:22:06] Kris Ward: [00:22:06] but I don’t think it’s a good one. So don’t be kind. Yeah. So, so 

[00:22:09] Hollie Hoadley: [00:22:09] I would, I would take it a different spin on it. So I think of IGTV is YouTube. 

[00:22:15] Kris Ward: [00:22:15] Okay. Okay. I was thinking of it like Facebook lives.

[00:22:18] I have to do it live. It has to be ugly and flawed. And that’s just the nature of, yeah. Okay. So could I then record the ones that are more polished with the transcripts to cross in the banner, do longer ones of those that will come out a little bit more dynamic. They’ll look fresher and they could be two minutes or whatever.

[00:22:35] And then I load them by IGTV. 

[00:22:38] Hollie Hoadley: [00:22:38] Yes. 

[00:22:40] Kris Ward: [00:22:40] So how talk amongst yourself people, will I go into RGT? Figure out how you do that. So, We just, so there’s my head. So I don’t, I guess I can look that up online. Oh, so the video across the top there, we’ve got hands free and then I was hitting the button and the IGTV to record it.

[00:23:00] I, Oh, wait, now over here I can load the video, hit the video button and then upload it. 

[00:23:05] Hollie Hoadley: [00:23:05] Alright, thanks on Instagram. For instance, let me just show you. 

[00:23:10] Kris Ward: [00:23:10] Well, I would have been doing that wrong for like ever. 

[00:23:17] Hollie Hoadley: [00:23:17] Cause 

[00:23:20] Kris Ward: [00:23:20] I think wrong, but I thought that was the whole thing was it had to be raw and on edited. 

[00:23:27] Hollie Hoadley: [00:23:27] So seeing the middle.

[00:23:28] Kris Ward: [00:23:28] Yeah, 

[00:23:29] Hollie Hoadley: [00:23:29] it’s a, it’s there’s a little like TV looking thing. 

[00:23:32] Kris Ward: [00:23:32] Yeah. 

[00:23:33] Hollie Hoadley: [00:23:33] That’s actually IGTV 

[00:23:35] Kris Ward: [00:23:35] okay. On your page, you 

[00:23:37] Hollie Hoadley: [00:23:37] already uploaded an IGT video. You can then go there and then once you click there on, You can actually add a new one. 

[00:23:49] Kris Ward: [00:23:49] Okay. All right. Well, 

[00:23:50] Hollie Hoadley: [00:23:50] now 

[00:23:51] Kris Ward: [00:23:51] we’ve crossed over from a radio show to a video.

[00:23:54] We’ll have to put this up on YouTube. Okay. So I am doing a really bad job of hosting this. Cause now we’re looking at phones, please. In case you go, this is not making sense to you. It shouldn’t, we’ve lost. Our minds were see, this is what Instagram does to you. It makes you crazy. Okay. So I’ll pick your brain about that one average.

[00:24:09] Okay. But that is a huge thing. So you can now load them and put them in. Okay. I got it. I did not know that I cannot be the only one that didn’t know that 

[00:24:19] Hollie Hoadley: [00:24:19] the huge benefit though, of having IGT videos is that. One thing that we use them for is we, you want to link back to them. So one way that you have you ever seen on, on stories, how there’s like a little link at the bottom and it says swipe up to, you can only have that swipe up to like an external blog or something.

[00:24:44] If you have 10,000 followers. 

[00:24:45] Kris Ward: [00:24:45] Right. 

[00:24:46] Hollie Hoadley: [00:24:46] But there’s a workaround which we have. So let’s say you upload an IGT video. IGT video. And do you have a link in that little message? That’s going to, the thing you want to, to go to, and this IGT video is the promo video for that thing, that landing page. 

[00:25:05] Kris Ward: [00:25:05] Okay. 

[00:25:05] Hollie Hoadley: [00:25:05] So let’s say now you go up to your stories and you click on stories and you add a link.

[00:25:12] It’ll actually say, do you want to add a link to your IGT video? 

[00:25:16] Kris Ward: [00:25:16] Okay. 

[00:25:17] Hollie Hoadley: [00:25:17] And now you can have lots of story promos for that IGT video that will then link over 

[00:25:25] Kris Ward: [00:25:25] to your blog 

[00:25:26] Hollie Hoadley: [00:25:26] post or your landing page to convert. 

[00:25:28] Kris Ward: [00:25:28] Okay. So I’m assing my listeners are smarter thuman I am. So you have something we can put in the show notes other thuman, thuman this transcription that clear this out a little bit more so we can have a little bit more of a show and tell, because we’ve turned this from a radio show into the, I don’t even know a TV show for the visually impaired cause there’s definitely, they can see this.

[00:25:50] So do you have something that perhaps a download or some thing we could put in the show notes? And by the way, now she’s going to have to come up with something. I’ve put her on the spot. What is she going to say? No. Right. So 

[00:26:02] Hollie Hoadley: [00:26:02] the answer is no. Yes. Oh, the answer 

[00:26:04] Kris Ward: [00:26:04] is now. Yes. She let her be back again. She will not take my calls, but yeah, we don’t care.

[00:26:08] It’ll keep us out of jail for the first bit. 

[00:26:11] Hollie Hoadley: [00:26:11] Yeah. Well, I just finished a workshop today. All about going live on. Social media. So I do have something for IGTV and I also have a full like book for community management and the steps to take. So yes, I can share those things for sure. 

[00:26:26] Kris Ward: [00:26:26] Is generous and kind of you okay.

[00:26:28] Oh my gosh. Where did our time go? All right. We are wrapping up. We will definitely, I think we’ll just have to have you back another time. That’s just the way it’s going to be. Okay. Thank you so much now, where can people find you in all of your wisdom? 

[00:26:44] Hollie Hoadley: [00:26:44] So I think on instinct, Graham is public. So we have Facebook, Twitter, creative solutions, HQ 

[00:26:56] Kris Ward: [00:26:56] like headquarters.

[00:26:57] Hollie Hoadley: [00:26:57] also need is the website. Okay. Okay. 

[00:27:03] Kris Ward: [00:27:03] We will have that in the show notes. People. Thank you for sticking through this with us. I know again, I am a, you know, it’s not my fault. Instagram made me do it. They just make you crazy. You lose all perspective on life after awhile. All right. Thank you so much.

[00:27:16] We’ll see you on the next show.