Run Your Business Like The Most Elite Team! With Larry Broughton

Episode Summary

This week it’s a HUGE treat! Join us as Larry Broughton shares what he learned from his team in the Special Forces. And how he uses those lessons in running his award-winning business. As Entrepreneur of the Year, Visionary of the Year, Best Hotel Management Company of the Year … (to only name a few) he has some wisdom to share! Larry is sought after for his advice. He has been seen on shows like CBS News, The Big Idea with Donny Deutsch, MSNBC’s and Your Business with JJ Ramberg! So I wouldn’t miss this one. Get your pen poised because there are some real value bombs dropped here!

Learn:
-the mantras that have guided Larry’s success.
-how the Special Forces team is so productive and how you can emulate it.
-what the most important aspect of your marketing strategy is!

He is the Founder & CEO of broughtonHOTELS (www.broughtonHOTELS.com), a leader in the boutique hotel industry; and yoogozi.com, an inspirational online learning forum for leaders and high achievers. Larry has authored several articles and books on leadership, team building and entrepreneurial significance, including his newest book, an Amazon #1 bestseller, VICTORY: 7 Revolutionary Strategies for Entrepreneurs to Launch Your Business, Elevate Your Impact and Transform Your Life, and FLASHPOINTS for Achievers.

His upbeat, creative approach to business and life has been featured in newspaper and magazine articles across the country and he’s been a guest on news and TV programs on every major network, including multiple appearances on CNBC’s The Big Idea with Donny Deutsch, MSNBC’s Your Business with JJ Ramberg, and Travel Channel’s hit show, Hotel Impossible. Larry has presented to, coached, and mentored thousands of current and aspiring leaders and entrepreneurs across the country.

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You can find Larry Broughton at:
Website: https://larrybroughton.me
LinkedIn: https://www.linkedin.com/in/larrybroughton
Facebook: https://www.facebook.com/larrybroughton
Instagram: https://www.instagram.com/larrybroughton

Check out the Outsourcing Playbook For Busy Entrepreneurs here: https://winthehourwintheday.com/outsourcing-playbook

Larry Broughton Podcast Transcription

[00:02:55] Kris Ward: Hey everyone. It’s Chris. When the hour, when the day and I am beyond excited today, really have a spectacular guests. You really have to stay tuned for the whole thing. Now she’s going to touch on some of the highlights in his bio, because it would take up the whole interview time to list all his accolades.

[00:03:12] I mean, are just beyond blessed. We have Larry Brown in the house. CBS news has called them the nation. Foremost expert on leadership and entrepreneurship. He was entrepreneur of the year vet Youpreneur of the year, visionary of the year national business leader of integrity, best of the best hotel management company of the year hotel, 500 list of fastest growing private companies.

[00:03:35] I mean, let’s just sum it up, Larry, your man year at any given point. So, and he’s also. So the author of an amazing book that I ate up in a really serious amount of time called victory seven revolutionary strategies for entrepreneurs to launch your business, elevate your impact and transform your life.

[00:03:55] And it is just loaded with really huge takeaways. Larry, welcome to the show.

[00:04:01] Larry Broughton: Thank you so much. Let’s have some fun on this. I love your energy by the way.

[00:04:06] Kris Ward: Thank you. I am just, I am. Oh my gosh. I’m so excited. You’re here. Listen a silt. I don’t even know where to start with you. Cause there’s so much exciting stuff, but I’ll tell you, you must read his book victory.

[00:04:16] And that’s where I, I mean, I was lucky enough to meet you. One on one. We had, we had a. I was in a group thing and I was just so lucky. And man, I was just writing down notes. You’re dropping value bombs all over the place. And then I dove passionately into your book, as you explained to us victory. And I would really like to start there, but before I do that, Larry, I have to tell you there was so many good things in your book that they started to alert me how many, the things I was highlighting.

[00:04:43] I’m starting to get notification. I had never seen that before. I was like, they’re now keeping track, like, listen, are you reading this? Or are you borrowing this for your own purposes? It was just like, Oh my gosh, it was a, I mean, it’s all about team building and you guys know I’m passionate about that, but Larry, you just said it in such a profoundly impactful way that I am now quoting you like at any given day of the week.

[00:05:07] So why don’t you start and tell us what you think victory means for our audience.

[00:05:12] Larry Broughton: Well, can I start with this crash? Is that I think that one of the things that you possess that a lot of entrepreneurs and leaders are lacking is enthusiasm. One of my favorite mantras is that you can’t light a fire with a wet match.

[00:05:27] Right. Often leaders walk around with a dour, pessimistic. Woe is me attitude and expect that their teams are going to be lit up and excited. It doesn’t happen that way. Right. And I think one of the things that were where you and I first connected on that call. Uh, that we are on was that I said to you, you’re a great storyteller because I believe that transformational leaders are master storytellers.

[00:05:52] And so that’s really what victory it’s about really capsulates my and blahblahblah decades of. Years in leadership and entrepreneurship for four decades at this point, plus my entrepreneurial ups and downs, plus my time in the special forces and the green Berets. Um, but why is that important?

[00:06:12] Kris Ward: I don’t even didn’t even mention that.

[00:06:14] That was like a huge thing. You had so much stuff. I didn’t even really talk about that

[00:06:17] Larry Broughton: yet. One of the reasons that’s important is because that’s considered one of the most, if not the most elite. Military units, uh, that the U S has, and it’s 12 people on a special forces, eight teams that do huge thing.

[00:06:29] And so the whole team building thing that you talked about is vitally important. And when so many people try to launch organizations or businesses, they forget about the whole team thing, they think they’ve got a great idea. I am passionate about it. I think that that’s enough while it’s not. And so I got frankly, tired of me making my own mistakes and then seeing other people make the same mistakes.

[00:06:50] I had not seen a book out there. There was basically a call to arms. If you will, kind of a manifesto that you probably picked up from both the introduction and chapter nine, which was called the freedom road, which is really plant your flag, we’re doing this, we’re taking the Hill kind of thing and then have you how to.

[00:07:08] Do this stuff. Right? And that’s, so victory is basically an across deck. So the vision you’ve got to have a vision for your organization, for Intel she’s for coaching. How many people try to do this on their own? They don’t have coaching. They’re not part of a mastermind, right? T is for teams. The part that we were talking about earlier, Oh, as for operations and systems, how do you make this thing?

[00:07:28] So if somebody wants to buy it from you, right. Are is how do you take rapid action to get stuff done? Cause so many people have great ideas, but they just get usually it’s fear and that kind of thing. They’re taking rapid action. Um, but the one that’s really, I think vitally important is the why.

[00:07:45] And that’s you so many of us, I see a lot of coaches and mentors out there that they focus purely on profit and revenue and you know, beyond, you know, the bottom line. And I believe that we need to look beyond the bottom line. To do great things. We have to be great people. And so I spend a lot of time on talking about, you know, the character parts, the integrity parts, you know, uh, the, the willingness to do the hard, right over the easy wrong.

[00:08:10] Um, and I think that’s so vitally important. Uh, the, the why part the, you.

[00:08:14] Kris Ward: Yeah. And you touched on so many things in your book and I’m a, I’m a big advocate. I mean, I, here’s the funny thing I love, you know, I’m sure it’s nothing like the real world, especially the movies I watch, but I love a good, uh, I don’t want to say military movie because I love the, take the Hill organization.

[00:08:33] Get your ducks in a row. This is the. Plan, but I don’t want anyone to be hurt or there to be any violence. It’s really hard to divide that smell in the small niche. Like you be tuned out before anything happens. So I love the idea of the mastery of that. And one of, uh, one of the things I often say is, you know, you can have great ideas and every entrepreneur has them, but what, you know, what separates us is what I call yame you’re missing execution.

[00:08:58] So it’s the execution of those ideas, right? That sores you into success. And one of the examples you gave in the book that I just thought brings clarity to everyone’s mind is when you talk about every plan is great until you meet the enemy.

[00:09:13] Larry Broughton: Well, Mike Tyson had a good way to say it, right? He said, everybody’s got a plan until they get punched in the face.

[00:09:18] Kris Ward: Yes. Everybody wants to be boxer until you get hit in the face.

[00:09:22] Larry Broughton: Right? So in the military they say, you know, we, we talk about this, that, um, you know, Everyone’s got a plan until the rounds start coming, right?

[00:09:31] Kris Ward: Yeah, yeah,

[00:09:32] Larry Broughton: yeah. And, um, so yeah, it’s part of this though. I hate to keep bringing this back to tease, but it’s so important is that we are just one person.

[00:09:40] And I think a mistake that a lot of people may criticize when they launch their business. They think that they can do it on their own number one. And number two, when they start hiring people, they hire what I call mini MES. Yes. People just like them. They do an interview and the sparks are flying. They get me, they understand me, but the thing is they probably have the same strengths and same weaknesses is that person does.

[00:10:02] What I learned in special forces is that with 12 people on a team, the ideas that you all share, I mean, are you share your strengths, compliment other people’s weaknesses and other people’s strengths, compliment your weaknesses, you know? And so we’re covering our bases here. I don’t want. Our CFO to have the same visionary creative thing I’ve got, I don’t need create a bookkeeping, in my opinion, somebody who was a little bit more of a linear thinking problem solver, that kind of thing.

[00:10:31] Right. Um, and so we do a lot of strength based assessments in our organization. Just like you do in the military, right. Plan is requires collaborative. Thinking, not just, Hey, I’m the only person I’ve got. It’s my great idea. So I’m going to execute on it. Oftentimes you got to have other people on your team to help you execute these plans.

[00:10:52] Kris Ward: Yeah, the best idea wins. And that to me also is see a lot of people where they try to hire someone where there’s a sense of control or like, okay, they’re not a good fit for the job, but I know them so I can trust them. And like, that’s just fear-based right. And. And it just doesn’t work on so many levels because it’s, you’re just hiring them, trying to manage or control them.

[00:11:12] Now I know there’s a lot of people that struggle from military life to civilian life. And here you went from military life. I get it elite. But that obviously we, I can’t even tell you how little I know about that. So it’s obviously intense and it was elite. And then you went and you made such a powerful transition to the entrepreneurial world.

[00:11:34] And that strikes me as not normal. Um, not everybody made that, that gliding leap so effortlessly. So clearly would you credit that to your whole foundation of team? And I mean, yeah. That’s what you, I mean, taking the mountain and I guess taking the business, like I don’t, do you understand that that’s, you know, not the standard process?

[00:11:57] Well, what

[00:11:58] Larry Broughton: you’ve just described, sadly, I wish it were that way, but it wasn’t that way. It was a, it wasn’t effortlessly, it wasn’t a glide, it was scratching, climb, climbing, falling, um, emotional breakdowns, um, you know, Suicidal ideations, just like a lot of entrepreneurs have. It was very, very erupt, burned through a marriage, um, you know, burn through friendships.

[00:12:23] Um, yeah, no, it was very, very, very, very hard. But the difference is one of the things that I’ve got, that a lot of folks don’t have. I wish more people had. It’s usually the missing dynamic of success. Right. That’s kind of city. You gotta be tenacious, you gotta have persistence. Um, and when you understand what your, why is.

[00:12:43] Um, then it’s much easier to keep moving forward. I do talk about this in the book, but, um, and again, I just keep bringing it back to special forces because that’s kind of one of the most defining moments in my life. Imagine if you will 12 type, a hard charging, alpha males and a boardroom, what are you going to get?

[00:13:04] Usually fisticuffs, arguing, yelling, that kind of thing. So how is it that a special forces team is able to be so darn productive? It’s because we have our, why. We’re all willing to subordinate our own personal agendas for the mission. Right? And so when we have it, when we know what our, why is we know why we’re doing this, then we’re willing to take the slings and arrows and keep moving forward.

[00:13:28] The way I describe it, that felt like this for me at the time when I was journaling, I just had to keep telling myself, I need to put one dusty bloody boot in front of the other, because that’s what the entrepreneurial journey feels like. Sometimes. You know, you’re walking through a desert and you’re dripping with blood from the battle scars.

[00:13:45] Right. That’s what it feels like sometimes. And so it was not an easy glide. It was very, very painful. Um, I, there are times where I felt lost. I felt like I was in a desert. Um, but I kept moving forward. And, um, and yeah, the scary, but both exciting part of the entrepreneurial journey is it is like a roller coaster.

[00:14:06] There are those times when you have the real highs and there’s times where you’re absolutely in the lows and the deepest valleys, but that’s where the growth happens. The growth happens at the Valley. If anybody’s been a, you’re a Mountaineer, you climbed mountains, you know, you get above a certain, you get above the treeline and nothing grows up there.

[00:14:22] Beautiful vistas, but there ain’t a whole lot of growth. The growth happens in the valleys and we need to remember that. So, um, that’s so yes, persistence. I’ve had tons of successes for sure. But the truth is I’ve had as many, many, many more actually, um, Failures times those ballet moments.

[00:14:41] Kris Ward: Now you brought up some really good points and it doesn’t matter how often you hear this, any one of us, ourselves.

[00:14:47] And yet I did the same thing that everybody else does. You look at something when somebody shows up and says, Oh, your overnight success. And you’re like, I’ve been working on, I’ve been working on this for 15 years, I guess to me, the effortlessness is the fact that those are two right. You know, two worlds that are very hard to achieve in either world.

[00:15:05] And yet you made the bridge where some people would feel like grateful that they made it in one. So that’s like as much as it was a challenge, you master, you know, you, you got rather notable success in both fields, right? But it is really again, to glide over that and to minimize your journey you’re right at like, Oh my gosh, we should, all, we should all know better by now.

[00:15:27] And I know for me with a rebuilding of my businesses as we, we don’t mention a lot, but after my husband passed away and I sort of had to, I decided to fire him, you know, clients and rebuild things because they thought I clearly did not have any time to waste. Because it just had a new view on life. Like I just can’t waste, you know, doing things that I wasn’t a hundred percent all in on.

[00:15:49] And for me it was kind of like, yeah. Um, for those of you who are fortunate enough not to have snow and it’s kind of like driving in snow or bad weather, you just saying, you know what? I got to just keep the road, the car on the road. And not let it guide into the ditch and just stay focused and do all that.

[00:16:04] So, I mean, taking those lessons you learned in the, in the military and then in business and then a hotel business, because I would say to people, if they ask me anything about business, I think the restaurant and the hotel business, I don’t think there’s is anything more demanding in the world and more.

[00:16:21] Uh, as you as w what I was going to say more vulnerable, but we know that right now. Right. So how do you even weather that storm that you’re going through right now?

[00:16:31] Larry Broughton: So much in that crest? Great, great question. Um, so first of all, let me, let me start with this. And I’ll, well, the hospitality industry you’re right.

[00:16:38] Very volatile. Um, yeah. And there is no industry that’s taken, that’s getting crushed more. And our current economic downturn, um, well, some people are thriving, but really the hotel travel industry is getting crushed right now. Number 15,000 restaurants in the U S permanently closed, permanently closed between, uh, may and July 20th this year.

[00:17:02] That’s sad. It a there’s a 15,000 and these aren’t like big chains I’m talking. Most of these are mom and pops. Right. Yeah. 18,000 people who will put blood, sweat, and tears into creating something for their, their family’s life. Um, that that’s gone. Um, uh, so how do I do this? But let me, let me go back though for a second.

[00:17:24] This mastery of one, I see a lot of entrepreneurs, um, who get re they get spread really super thin. You know, shine, the bright, shiny object, the squirrel syndrome, right? They get distracted very easily. Um, I tend to be one. They spoke to people. I don’t, I’m not a braggadocious person. I don’t talk about my, you know, all these accolades.

[00:17:48] That’s why I’ve got a bio. I don’t quote and brag about this, but it used to be years ago, you’d walk into my office and there was never an w you wouldn’t see an award. You wouldn’t see an article. You wouldn’t see anything because I was. I got so brainwashed when I was in special forces and it got out that we’re the quiet professionals.

[00:18:05] We’re not the Navy seal who go out and tell our tell of exploits. Right. And people know what we’re doing. We’ve made a mistake, was always our thing. So I took that out of, you know, when I got out of the military and I never talked about the high points, but when I crashed and burned and scraped along the bottom for a while, I was in therapy and the therapist asked me about this and got me to recognize it during my deepest, darkest moments.

[00:18:30] We need to remind ourselves of those little victories that we’ve had because nobody else, when you are down, most people don’t remind you. Okay. Your victories. She would like to commiserate. With you, that’s the natural tendency, right? Oh, you’ve got a bad and look how bad I’ve got it. Okay. And so he encouraged me to pull out all the trophies, all the accolades and just make a, I love me.

[00:18:55] Wall is what he called it. Right. So that at least when I walked by there, I could say, Hey, when I’m at my deepest moments, say, you know what? There was a time when I conquered. I succeeded. I overcame, I defied the odds, right. And we need to remind ourselves of that. And so when we are at our deepest, darkest moments, we can look back and say, I’ve done this before I can do it again.

[00:19:23] And so when I was talking before about when I had the suicidal ideations, when I was ready to give up and quit, I would look back. You know, like when I was going through special forces, there were times I wanted to quit and I was going through the special forces qualification course. I said, what? I’m a black belt, or I made it through that wrestling tournament or whatever it was.

[00:19:39] I had to stop and say, I made it through that. We need to keep reminding ourselves it’s, we’ve got the goods, we’ve got the goods and dig a little bit deeper and put that one dusty bloody boot in front of the other today. And so how are we getting through it today by doing that? Yeah, every morning, our morning standup call, I, we do it at nine o’clock every morning with our, our leadership team.

[00:20:01] And we start, each person has to say what they’re grateful for. And every day I’m reminding them, Hey, we’ve been through this, you know, it’s not been this deep. It’s not been this long. We’ve got the goods. We need to remind ourselves and we need to remind our team members of that. So that’s how we’re getting there.

[00:20:16] Plus I’m working harder now working more hours now than I ever, ever, because I feel like it’s worth it. I do have friends and associates saying, why are you doing this? You don’t need to do this. You’ve done enough. You know? But that only fuels me to keep moving forward.

[00:20:34] Kris Ward: Yeah. Cause there are bizarre times.

[00:20:36] I would have never thought you could stop the world at any point and just decide that we’re shut. Like it’s just not humanly possible, right? Yeah. Yeah. Like you can say, Oh, okay. School’s out. Let’s go to France. Oh, not so much. Right. Like that. Like I, you know, and I’m a bad participant because I, you know, I don’t think the news is.

[00:20:53] There to cheer you up. I don’t think it’s reliable. And so I kind of keep saying, I refuse to participate and where I am. We’re very blessed. So there’s very minimal things. Cause I’m just in a small area, very rural area. So there’s nothing happening here. So there’s all that, but, and you’re right. And they’re not there to cheer you up.

[00:21:09] Right. And I mean, I try to find the joy in everything. So I likened it in the beginning, but I whispered this because people didn’t want to hear my positive approach is I was saying, I see this very much as like. With the pandemic, like during the war time, when the men went off to war and the women, it whole changed the whole frontier of the workforce by the women going to work and then not wanting to give up those positions when the men came back from war.

[00:21:33] And so I thought you’re going to see a big virtual shift. All these companies that couldn’t accommodate you from working at home and suddenly did for 300 people in a week. And now that’s going to change the landscape of that. But you’re right. The hospitality, the industry is very different. So I think too, What I’ve found again, the patterns in all your work and your book and all your accolades really is the team.

[00:21:57] And so, you know, understanding that you just, there is just no success by yourself. Really. I keep telling people it’s the backbone to any success story on any level, but especially the entrepreneur and I meet people all the time and they kind of, yeah. You know, they’ll be on a podcast or I’m on theirs and they’re presented to the world really effectively.

[00:22:17] And then they whispered to me later, like, Oh my gosh, you have no idea. I’m working these insane hours. I’ve thought about quitting. So many times I’m burnt out all this stuff. And I’m like, okay, but they’re smiling on Instagram. Right? Yeah. Hi,

[00:22:31] Larry Broughton: we’re all in this together. I believe. I’m sorry to interrupt you, but I think we’re, we’re all in this together and I feel like people like you and I would say it out loud.

[00:22:39] It gives people permission to say it out loud. Listen, there. I was plagued by shame for a large part of my life. And once I realized I started saying this stuff out loud, I’ve got the courage, courage changes everything by the way. Um, yeah, when I found the courage to speak it out loud, guess what other people hadn’t yeah, me too.

[00:22:57] Right. And now all of a sudden you got the band of brothers and sisters that are willing to help and you can lean on, right? So it’s, it’s such a hard thing, but you’ve made a point earlier about how these difficult times are going to lead to better times. And you’re talking about when, you know, folks were off at war and then family members are fine.

[00:23:16] The thing I want to remind people of. Is that a, you know, we call the world war two generation, the greatest generation. Right. And we, uh, we talk about them, like you said, going off to war and then coming back and rebuilding, uh, uh, America in particular. Um, but, uh, Canada as well, and you know, a lot of the, the allied, um, uh, countries, but the truth is this, I believe two things around this what’s happening right now.

[00:23:46] The reason that the world war II generation, particularly the Americans went off and did such a great job in world war two is not because of anything except that they just survived getting through the depression. No soldiers that went to war grew up during tough times. I heard the same when I was in, uh, I hadn’t been in special forces for very long.

[00:24:10] And my team Sergeant Coleman team daddy, um, said something like this, um, tough times create tough men, tough men created 80 times, easy times create weak men, right? Weak men create tough times. Right. So these tough times is what’s going to create tough people. Right. And, um, and I’ve only said this publicly to one other person, um, publicly to one other person.

[00:24:38] I’ve had this conversation with a couple of friends. And so I’m going to say X, you have kind of this really believing and believing it more and more right now. I think that we are poised for the next roaring twenties. Hmm. I really do think that, I mean, if you look at the Spanish flu and the impact and the timing on that, what happened after that?

[00:24:56] There was so much pent up demand. Plus a couple of other things were happening. Then we had this decade of economic boom time. And I think that that’s about to happen. Now. I do think that we’re going to hit another roaring twenties and isn’t it great that it happens to be in a, you know, a hundred years later.

[00:25:13] Kris Ward: Right courage.

[00:25:15] Larry Broughton: It takes courage for us to get out there and leave it. But I see so many self-described visionary entrepreneurs that are squirreling up. They’ve got this pessimistic outlook and to know the world needs us now more than ever.

[00:25:30] Kris Ward: I thought that too. I feel like we’re in a big period of regrowth.

[00:25:33] I do try to believe everything happens for a reason. And I just think this whole everything shutting down, I thought, well, this can’t be a coincidence. Or, you know, and Derek pick on people sometimes where they say, well, I didn’t have time for this. I didn’t have time for that. And now people say, well, I have too much time.

[00:25:48] And I, you know, I’m not working out or I’m eating too much or whatever. And it’s something, well, last week he didn’t have time to go to the gym this week. You aren’t motivated. Like you have to pick one, you got to. Time, you don’t have enough time. So I feel too that they’re, I, I believe something magical is always on the horizon.

[00:26:04] So maybe I’m overly annoyingly optimistic, but I did think that too, I think, well, there has to be a surgence of regrowth, you know, for some, this has, it means something that’s my position, so yeah.

[00:26:16] Larry Broughton: Yeah. Yeah. I don’t want to look like a fool by saying that.

[00:26:19] Kris Ward: Yeah. Yeah. We’ll have a meeting of our own it just you and I go.

[00:26:23] Yeah. So you’ve said so much wisdom and we’ve just so blessed that you’re here. What a, what a treat. I’m not kidding. You’re a real honor. And a, I tell you people, you can read his book and read it again. And it’s just awesome. But I do say why sings all the time now and all they are, as I say, Larry Brown says.

[00:26:41] So I do quote you, I let them know it’s you, but I suddenly became very, even more wise in the last few weeks. So give us some final words of you as we part. And what is it, you know, giving us one last thing that you, people you think that people really sorta overlook or minimize, or, you know, what kept you, uh, getting all the accolades that you’ve got going.

[00:27:03] Larry Broughton: Well, um, I don’t know. That’s a hard one, I guess. No, I guess what I would say is a couple of things. One is, um, one of the mantras yeah. That I live by is that choose the hard, right over the easy, wrong, um, don’t know what we’re supposed to be doing, but how often in our lives where things have been different, had you actually did what you knew you were supposed to do, but what’s hard to do.

[00:27:31] The easy wrong is to cook the books. Yeah. And not be truthful to the person that you’re in love with. Um, that that’s all that’s easy to do. It’s hard to say I have screwed up. I’ve cheated on you or I’ve had an affair or I don’t love you anymore, or we don’t have enough to cover payroll, you know, whatever it is, those are hard things to do.

[00:27:56] But in the long run, it’s the right thing to do. The universe has a way of rewarding us when we’re willing to do the hard things. I kind of glossed over this earlier, but I, I get it. I get it. I get it. I get it. It takes courage to do that, but I promise you courage changes. Just everything, everything. How often you look at it.

[00:28:16] Gosh, I just wish I would have. And when you’re moving it all down, it’s because you lack the guts to do it. Dig deep, find the guts, find the courage and put that one dusty bloody boot in front of the other. And I promise you, your life will change and will get better.

[00:28:35] Kris Ward: Wise words, my friend wise words. Okay.

[00:28:37] In case I haven’t mentioned it yet, he wrote a book called victory.

[00:28:42] Larry Broughton: Yeah. That’s right. Number one. Best seller, by the way.

[00:28:47] Kris Ward: Sorry, I didn’t tell you that into the interview. So Larry, you know, just check him out online. He had his name and all these accolades come up and you know, anything that you, you trip across.

[00:28:57] So it would just be something that makes you sound smarter than the next 24 hours. And as entrepreneurs, we just can’t get enough of that. These really powerful lessons that can be transferred to all elements of your life. So I thank you, Larry. I thank you from the bottom of my heart and for all my listeners, it’s been a real honor and a treat, a treat, and I think the biggest gift you can give anybody is your time.

[00:29:18] So thank you for giving us yours.

[00:29:20] Larry Broughton: Thank you so much. This has been a blessing to me, highlight on my day. Thank you.

[00:29:24] Kris Ward: Thanks so much.