Make Big Connections In A Short Period Of Time! With Kirk Charles

Episode Summary

Learn how Kirk Charles entered the highly competitive marketplace of the fitness world and landed himself a full layout in Men’s Health Magazine! His simple approach to business is something you can do today!

Learn how:
-how you can really impress potential mentors
-what’s the most important thing a person can do for you?
-how to manage entrepreneurial stress!

Kirk Charles, America’s ONLY Personal Trainer with 30+ Years of Plant-Based Eating Experience, is a dynamic professional speaker and specialist in the fields of physical fitness, plant-based nutrition and lifestyle enhancement. His journey into plant-based eating began in 1989. His journey into fitness and personal training began in 2010 and he has logged more than 11,000 hours of training sessions and group classes.

Kirk’s captivating presentations are designed to inspire his audience to become Fit Beyond 40. Kirk is the author of two books regarding how to get maximum results: Live in the PowerZone and The 1st Aisle. He works relentlessly to uncover the pearls of wisdom that produce the greatest rewards. His forthcoming book, Fit Beyond 40, is scheduled for release during in 2021.

Join The Community: https://www.facebook.com/groups/WinTheHourWinTheDay/
Win The Hour, Win The Day! www.winthehourwintheday.com
Podcast: Win The Hour, Win The Day Podcast
Facebook: https://www.facebook.com/winthehourwintheday/
LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast

You can find Kirk Charles at:
Website: http://kirkcharles.com
Facebook: https://www.facebook.com/kirk.charles.520
Youtube: https://www.youtube.com/channel/UC2yyMLkokANld9jmhW4f_DQ
LinkedIn: https://www.linkedin.com/in/kirkcharlestrainer
Twitter: https://twitter.com/kirkfitbeyond50
Instagram: https://www.instagram.com/kirkcharles

Check out the Outsourcing Playbook For Busy Entrepreneurs here: https://winthehourwintheday.com/outsourcing-playbook

Kirk Charles Podcast Interview

[00:28:59 Hey, everyone. Welcome to win the hour. When the day podcast I am your lucky host, Chris ward. I’m lucky because in the house, everyone we’ve got Kirk, Charles. Okay. You maybe haven’t heard of him yet, but he is a man of the month.

[00:29:12] Check out this month. Men’s health magazine. And Kirk, Charles has a feature and Lao, and we’re going to talk to him about his business and how he landed this sweet spot of media attention, but a teammate, a little bit about Kirk Charles. He is America’s only personal trainer with 30 years of plant-based eating.

[00:29:31] He is a dynamic professional and a specialist in the fields of physical fitness. Plant based nutrition and lifestyle enhancement, but please, please don’t think we’re going to be here to lecture you about, yeah. You’re not taking care of yourself and you know, you’re, you’re working too hard. You’re not eating right.

[00:29:47] We’re not going to do that. We, Kirk is a great guy. He’s not going to lecture you. We’re going to talk to him about his business. Uh, and you know how he got to where he is today, but do know he is the man when you want to learn about vitality and fitness and how I tell my clients all the time that they should treat themselves like a business athlete, because listen, you want to be clear-minded.

[00:30:09] You want to really be creative. And the best way to do that is to have this machine and Supreme operating order. But you know what let’s talk about behind the scenes with Kirk Charles Kirk, welcome to the show.

[00:30:20] Kirk Charles: Thank you for having me. It’s a pleasure to be with you, Chris.

[00:30:24] Kris Ward: We’re excited. You are the man of the month.

[00:30:26] So Kerr, we started chatting. We’ve known each other off and on a little bit now, but I was asking you, is it correct? Tell me how you got into men’s health. And I want to, I want to steer you in a certain direction. Cause I thought it was really interesting. You’re going to tell us a little bit of the backstory, but one of the things I really noticed is when you said to me like, Oh, you know what it all is.

[00:30:46] They asked me for shots of me working out and stuff. I had all these shots, but you said, luckily I had gotten some professional shots or I would’ve never got that layout. So look at when preparation meets opportunity. So tell us how that all unfolded Kirk.

[00:31:02] Kirk Charles: Well, uh, initially I was referred to men’s health, the editor at men’s health, my editor Ebenezer Samuel’s great guy, um, referred to him by another lady that I had done some work for her name is Karen Hunter.

[00:31:13] She has a show on Sirius XM, and I put together a list of the 31 things I’ve learned about plant-based eating over the last 31 years. And she posted all of my videos, everything I wrote. And then after it was over, she said, you know what? I have someone I want to introduce you to. And that happened to be the editor or the person who’s in charge of the fitness portion of the magazine, Ebeneezer sandals.

[00:31:34] Um, our relationship began about, uh, this summer, maybe four months ago, I write a weekly article on Tuesday. So basically the opportunity presented itself because I did work for someone else, which I didn’t even get paid for, but I wanted exposure.

[00:31:49] Kris Ward: Yeah. Okay. Okay. Hold on. Let’s unpack this for a second.

[00:31:51] Cause you just dropped a couple of really subtle value bombs. Okay. So what I want to say is what you’re saying is you did some free work for some exposure check, number one, you did some effective networking. And one thing led to another check. Number two. And then as we said, you were smart enough to go out and get some pictures done.

[00:32:11] So when the opportunity presented itself, you’re like, yeah, I’m the guy I can make your magazine look good. Like they’re not going to put selfies up in the middle of like maybe a selfie of Brad Pitt if he’s working out on a new movie. But

[00:32:24] I think I’ve seen the pictures of people. You need to check these pictures out and he looks better than Brad Pitt right now. Okay. So, but what happened is then you made sure that you showed up looking like, okay, if the opportunity presents itself, I’m going to look like the professional that you need to play in your sandbox.

[00:32:40] Right? So those are some powerful lessons. Well,

[00:32:43] Kirk Charles: what happened is that they I’ve been writing for the magazine for a couple of months and they said, we’re doing a. Feature about men over 50 years old. And when you have to do to stay in shape, and I was asked, do you have any pictures? And I said, yeah, I have a lot of pictures then, uh, hung up the phone.

[00:32:56] I said, you know what? I better get a professional photographer because I don’t know who else will be in this article. If someone else’s pictures look better than mine, of course they’ll get it because pictures tell the story. So professional, we took the photos, I sent them and they said, these pictures are great.

[00:33:12] And I had not seen it. Uh, obviously I didn’t have any editorial review or anything like that, but they sent the pictures were great. They put them in, it just turned out to be a full page. So I’m happy about that. So it was just a good move to get the professional, to have him do.

[00:33:27] Kris Ward: Oh, it’s so it’s, you know what, I tell that to people all the time.

[00:33:30] Like my gosh. Yeah. I just can’t even, we could do a whole show on that, but it would just be a lecture because what I feel like saying is sometimes. People will reach out to me and like, okay, they want to be on the show and we have a I’m going through this right now with someone and she’s a great fit.

[00:33:43] And we talk, I think we’ve lots to talk about. And I’ve had to send back for pictures. Like I cannot, I need you to look good. I CA I cannot put this up. Not only in association with us, but I wouldn’t be, I, I know I’d be doing you wrong. Like these cannot be taken in your bathroom, selfies with your, with your baseball cap on it just can’t be right.

[00:34:01] Yeah. But no, here’s another thing too, that I want to. Tap into you did a really great job of niching down yeah. To your market. And also addressing that with your marketing, because I think you’re too humble to say everyone check out the magazine, because what I would tell you is you don’t look 50. Right.

[00:34:19] Although I don’t know what 50 looks like anymore, because I think it’s all changing. Right. So I don’t know, even if that compliment is a backside at compliment, but had you not said that it may not have been apparent to them. That either you work with over 50 or that you’re over 50. So you niche down in your market.

[00:34:35] You’re not there to say I can get anybody in shape. You’re saying I could, but here’s the people I work with. Right. So then they knew you were the guy for that, because it was really clear in your marketing as well. Makes sense.

[00:34:49] Kirk Charles: It makes a lot of sense. And, you know, as a personal trainer, certain types of people gravitate toward me.

[00:34:54] I’ve been doing personal trainers for 10 years over like 11,000, 12,000 hours of training sessions and folks who are my age gravitate toward me because they see me in the gym. And most of my clients are about, you know, 45 to 60 in that age range. And, you know, they picked me or they wanted me to. Right.

[00:35:12] The fit beyond 40 column for men’s health. Why? Because I have experience with older people. So everything I write is from an older person’s perspective, what we have to do differently, which there are a number of things, you know, we’re not 20 in our twenties or thirties any longer. So I was just a natural fit.

[00:35:28] For what they wanted to do with men’s health. So it’s

[00:35:31] Kris Ward: a, but I here’s what I’m calling you out on. You’re just go, you’re just gliding over the laid back. Mr. Kirk, Charles, he’s very nice. You don’t reject a compliment, but you just sort of sidestep at what I’m telling you is that niche market you did really well.

[00:35:47] Leveraged your messaging and you did a fabulous job on that. So it’s not just that these people gravitated towards you, but also that you were aware of it, but then you started marketing to that. So that’s the thing, that’s the compliment I’m assisting. It’s my show. I’m insistent that you take it

[00:36:04] Kirk Charles: greatly appreciate that.

[00:36:06] And you know, I have to be the archetype of what people want. That’s my job. I, you know, I’m sorta crazy. I believe I can save America through fitness and eating properly. And I have to be the example of it. So I’ve been, you know, on a plant-based journey for more than 30 years fitness for quite some time, people think I’m doing a great job, but you know, for me, I’m just the average guy.

[00:36:26] Just do some things a little differently. We can get the results that I have if you really want it. And if you have a clear vision, so there’s no miracle here, it’s just discipline and work and faith.

[00:36:37] Kris Ward: That’s all it is. So, what is talking about as he talks about his fitness regime is, you know, consistency is the big part there, but what I am also in the listeners are really going to be interested in is also the consistency in how you’re building this business.

[00:36:54] Right? Because it is a saturated industry, like, you know, It’s a, could you, I don’t even know what comes after. It could trillion dollar industry, like let’s make up new words. Like there is just, so there is no shortage at any point of all the diets and there’s a lot of big players in the field, right? So there’s the diets and the fitness and the, you know, the P90X and all this other stuff.

[00:37:15] So for you to be able to stay true to the course and say, okay, this is what I want to do. And I’m just going to say, Stay true to the course and do these things and have the work pay off. That’s where I think their lessons really are. Like, you know, it’s a little bit of a David and Goliath story, but really it’s your consistency and say, okay, I’m going to network.

[00:37:31] I’m going to be of service. I’m going to give some free services. I’m going to make sure that, you know, I leverage my time. So what are some other things that you think have worked for your business to keep this moving and getting you to where you want to be?

[00:37:44] Kirk Charles: Well, you have to have a certain mentality and I think a big part of it is how much are you willing to put in before you take something out, any place that you want to go to in life, you have to go through amazing people. And I found that most people who are successful will help you, but as long as they see that you’re helping yourself, you have to see that you’re busting your behind like a very famous client.

[00:38:10] A really big on TV probably has one of the top rated shows on TV and. When we first met, I asked him for some help and he was reluctant to do it, which made sense. But after we knew each other after years and years and years, and he thought, and he knew that I wasn’t trying to ride on his coattails, then he decided to help me.

[00:38:27] But I had to put the work in first. So he could see that, Hey, he’s not going to waste this time vouching for me. So people won’t vouch for you. Or they won’t put themselves on the line for you unless they see you doing something positive consistently. And you know, you may be slaving through a job for years and years and years, but that’s the process that you have to go through to become successful.

[00:38:49] So how hard do you want to work? How much are you willing to put in before you take something out? I think those are the two most important things and I’ve been working hard for 30, 40 years.

[00:39:01] Kris Ward: Yeah, an overnight success. It took 30 years. We all know that. So, okay. I want to tap into that a little bit, because what I want to say to you is I see that all the time is.

[00:39:10] Anything that someone does for me. I want them to know I’m a good bet. Like if you give me any time, I want you to know, like, I appreciate that. And you are not wasting your time. Like even on even like, I just moved into a new house and, uh, many of people know my husband passed away. So I’m here by myself and, and all of a sudden, you know, like there’s all these things that he was very handy around the house.

[00:39:32] And there’s these little things that I, some I can do some, I can’t. And my uncle will say, okay, well you need to do this, right. And he’ll say, but you know, whatever, he’ll, he’ll say, go to the store and get this and come back and then I’ll install it for you. Right. And then he’ll come back in two days and be surprised that I have it.

[00:39:47] Cause he’s here to pick something else and I’m like, listen, if you tell me to go get something and you show up to do work for me, you better be sure that I’m going to be prepared. I want you coming back the next time going. She listens to me, whatever you tell me to spin on my head. And that’s even just a silly personal example, but I definitely do that with people that in any aspect, mentor me in any way.

[00:40:08] I want them to see like, you know what, I’m worth your time and your time is not wasted. And I’m the same way. Like I’ve done that where people reached out to me and I said, yeah, people have paid it forward with the, like, I’m here to help, but then I see give advice. And then they get back to them. Sorry, I’ve been busy cause couple weeks and never got back to when you told me to do that.

[00:40:26] And I was like, we’re done. Like, you know, it’s okay. So I think that’s a really profound lesson that you mentioned is like, when people are giving you the time of day, make sure you use it wisely.

[00:40:37] Kirk Charles: The most important thing another person can do for you is vouch for you. I mean, their reputation on the line, and if I go out, someone helps me and I go out there and just screw everything up.

[00:40:48] Kirk Charles: Cause she looks bad, the person that vouch for him. So that’s a very, very important thing. So to your audience, please keep that in mind, one vouching for you is important and don’t let yourself down. Don’t let that person down, just do your job, you know, just keep grinding it out and everything will work out fine.

[00:41:04] Kris Ward: So you got this whole laid back, easygoing. Everybody likes Kirk kind of vibe, which I did not always have because I know the listeners. It’s really hard to imagine me with my high energy, that when I started my business, I was like, Really rushed and always stressed, like, okay, I got to get more and more and it came off with intensity and it wasn’t always desirable to be around.

[00:41:27] Even if you had like, to me before may not like being when I started my business, but also when I was doing business, I’m sure I made my journey much harder because I was butting heads and always rushing that rushing, added intensity to it that again, not desirable. So this whole navigation through business, just being really relaxed about it.

[00:41:47] Is there a tactic or strategy to that?

[00:41:50] Kirk Charles: Well sorta, can I go through a lot of failure? You’re seeing the relaxed person now, because I decided a couple of years ago that I’m going to be calm and just take things as they come. But again, I’ve been through a heck of a lot of failure. So I was in the finance business.

[00:42:07] I bombed out of the mortgage business and. Yeah, 2008. Prior to that, I was in personal fat finance. I failed at that. And then I went on, uh, went bankrupt. So to speak last, everything you’ve gone through the fire. And then I started to resurrect through personal training, like 10 years ago, after you’ve gone through all of that, nothing really rattles me anymore because I’ve pretty much lost everything.

[00:42:30] And now I’m working on getting it back. So. There’s nothing to be too excited about too. Disappointed about I have a great life. My lifestyle is absolutely perfect. I mean, I just wanted to evolve to keep moving forward, but once you’ve gone through a lot of failure and I want people to keep in mind the most important image that I have mentally is the story of the bamboo tree, which I’m sure you’ve heard when the seed is planted.

[00:42:53] Only a knob grows out of the ground for the first four years. Then the fifth year, it grows up to like 80 feet. So I look at that. Um, that scenario scenarios, um, a failure and failure to me is not a bad word. Failure is underground success. Just like the bamboo tree you’re growing underground. No one else may, may be able to see signs of success, but you have to know what’s there.

[00:43:17] So when you do pop up, you know, because it’s because you put the work in, so turn failure around which I’ve had a lot of it. Which means I was actually successful back then. I just didn’t have the financial success to prove it. But you have to keep in mind if you fail. It’s not a bad thing. It’s a good thing because it brings you one step closer to success.

[00:43:37] So you have to go through the fire, you got to pay your dues. And sometimes the price is heavy. Sometimes you might put yourself in a position where you lose everything. That’s okay. You can get it back. You have to have confidence in yourself.

[00:43:49] Kris Ward: That it’s interesting. I know for me too, you know, when I went through that journey with my husband and I, I remember realizing then what is a real problem?

[00:43:56] Like, you know, how many things I thought in life were huge problems. And I realized all of a sudden, like, you know, now I look at everything it’s like that really a problem, you know, is it do or die? It’s not. So my definition of a problem has been forever changed. And so that certainly calmed me right down.

[00:44:12] But again, it’s interesting to me that you were in these, uh, other careers. And, you know, in your words, you lost everything due to, you know, different economic or situations or whatever in your journey. And then I still think it takes even more gumption and courageousness to then go into an industry. So saturated to say, Oh, can you say it, everyone kept coming to you saying you should be a personal trainer.

[00:44:38] Oh, okay. I had failed it, all these things where, you know, there’s just endless buildings in corporate America and all this stuff. Let me go over here where you’re kinda on your own and it’s saturated. So that took a whole lot of confidence.

[00:44:52] Kirk Charles: It, it takes an extreme amount of competence, but that competence was built up over failing in the past.

[00:44:58] Like when I was in the finance business, I had an option. I could either get a salary or I can get a lowered salary and get more commission. No, that’s the dangerous path to take, but I’m sort of a dangerous type person. So I took the path where I could get more commission. I did bomb out of that business, but that’s my mentality.

[00:45:16] And when I was 25 years, Oh, I left corporate America. I mean, this wasn’t for me. I was more entrepreneurial. I listened to a lot of thinking. Rich tapes, you know, has obviously in college, they can go rich. I read damn near every motivator, usual book you could read like 30 years ago. So I had a certain mentality.

[00:45:35] So I sort of prepared myself and it wasn’t really a big leap for me to go into a field that saturated I’m thinking, well, look, I can be on the best. All I have to work on is being the best now the best version of myself. So there’s one in this Kirk 10 Kirk one is horrible. Kirk 10 is perfect. Get to Kirk 10.

[00:45:56] And I learned a valuable lesson guarding that because I also do some commercial modeling and acting and I’m on a gig or a photo shoot with a guy who looks great. He looked like he just stepped out of a Greek mythology movie. Guys are big and strong. He has blonde hair and they’re combing his hair and I’m like, I don’t have any hair.

[00:46:13] He’s taller and muscular. And I’m standing next to him. I’m looking up at him and I’m like, why am I here? And then I thought, well, you know what? We look totally different. If for some reason, the people who decided to bring both of us on this shoot, they liked me and they like it. I can’t be like him. So it’s the best version of you.

[00:46:34] And when you do that, you can compete with anybody, but you can’t compare yourself to someone else. Just be the best version of. Well,

[00:46:41] Kris Ward: there’s something I just realized I’ve been doing wrong. All it. Cause I always come Chris, 2.0 like, Oh, this is a new version 2.0, but you went to 10, you went from one to 10 and I’m only going from one to two.

[00:46:50] So this is where, this is a big lesson for me. I am missing some numbers here. Okay. So Chris. 2.0 is no longer a success story, but that also talk about confidence as entrepreneurs. Sometimes we’re afraid to put our ideas out, or we think that we haven’t earned enough experience to be an author or a podcast or whatever you always think, Oh, why am I going to speak on this subject?

[00:47:11] We’ve all had those doubts for, you know, smaller, lesser, bigger times periods, but that’s a whole nother. Kettle of fish to be standing there, literally hired for your looks. And then you have to look to somebody beside you and go, Oh yeah, he’s there combing his hair. And I don’t have any talk about my hair.

[00:47:30] Doesn’t beat with his, I don’t have any. So that confidence really does. That’s a whole nother thing. And men, you have to show up with some confidence because it’s like, I don’t care who you are, many trips you up at the best of times, right?

[00:47:44] Kirk Charles: Oh, there’s absolutely no doubt about that. But. You, as I said before, if you are at your best, you have to know you can compete with anyone else at his or her best.

[00:47:56] And, you know, I talk to kids all the time. We’re talking about self-esteem and all that type of stuff. Um, you know, especially for a lot of young ladies, it’s very important and you know, you have to know where you are and where you want to be.

[00:48:10] Kris Ward: Right, but

[00:48:11] Kirk Charles: you need to build a bridge from where you are to where you want to be.

[00:48:14] If you build that bridge, as you walk across it, your self esteem starts to rise. So for me, I have a vision in my mind where I want to be five years from now, 10 years from now, when I’m 75 years old, walk along that path. And if you walk along that path, you’re going to go through trials and tribulations, but your confidence builds and your competence builds because you’ve had failures, you’ve had successes and you know what works, you know, what doesn’t work and all of a sudden.

[00:48:39] You just come to a relaxed and comfortable place. Like I am now, it doesn’t seem like I might be nervous and I’m laid back and I’m cool. The nerves or the jitters are always there. There’s absolutely no doubt about that, but I’ve gone through the fire now. Like, Hey, I keep

[00:48:52] Kris Ward: saying

[00:48:54] Kirk Charles: my time is coming. I know.

[00:48:56] I just don’t know when, but I know the opportunity will present itself. Be prepared. Yeah. Luck is when opportunity meets preparedness.

[00:49:05] Kris Ward: So

[00:49:05] Kirk Charles: prepare yourself physically, mentally. And eventually you’ll get lucky. The opportunity will come. Just be ready to take advantage of it, because if you don’t someone else will.

[00:49:15] Kris Ward: And this is, this is what we cue the Rocky montage music.

[00:49:22] Kirk Charles: Great movie brother.

[00:49:23] Kris Ward: Yeah. So stay the course. Is the lecture here or the advice not lecture stay the course is the advice. Okay. Be consistent and just know, like you just keep your head in the game and just keep moving forward. And your business one little opportunity leads to the next, because that is quite a coup I mean, that is quite an accomplishment to be in a men’s health magazine as a fitness.

[00:49:46] Guy guru, whatever you, however you identify yourself and to get that opportunity, that really is like wearing, you know, the golden crown. That’s a big deal. Cause I mean, I don’t even know of a bigger men’s magazine. I mean, I’m not, obviously I’m going to point this out to the listeners. I’m not a man, but I really, I don’t know of a bigger ma men’s magazine.

[00:50:07] Kirk Charles: You know, when I think about it, it’s really not that big of a thing. Then I started to talk to other people and they’re like, that’s great, but really you’re not really thought about it. I mean, to me it’s just normal.

[00:50:19] Kris Ward: Um, but,

[00:50:20] Kirk Charles: but, but then I look back, I sit down, I really think about it. And I think if I could be in any magazine, which one would it be?

[00:50:28] It, it would be men’s health. So

[00:50:30] Kris Ward: I would have a t-shirt with a picture of my, my layout on the right, in the back.

[00:50:41] If the teacher didn’t work, I would have a sandwich board ring, a bell,

[00:50:48] Kirk Charles: but whatever I’m able to do, I can teach other people to do it also. But you know, it’s about character, the mental and moral qualities that make you who you are. And for the word character, I have like 21 different qualities of character, which is going to be in my next book, by the way.

[00:51:06] But conviction, you know, I love alliteration. These all start with the letter C conviction, a strong belief in something. Yeah, it was cleanliness getting all the cobwebs and dirt out of your mud. Three is clarity, knowing who you are, where you are, where you want to be. A four is competence and fifth is courage.

[00:51:24] And then six is commitment, seven consistency. So, you know, it goes on and on in 21, but those first seven really are about what I’m all about. Um, but you have to have that extreme conviction. Like I have extreme conviction in plant-based eating. Um, nothing will shake me away from that. I think it’s the best thing going.

[00:51:44] I have extreme conviction in what I’m trying to do. Business-wise

[00:51:48] Kris Ward: yeah.

[00:51:48] Kirk Charles: Am I able to help people? Am I giving people what they want? Am I giving people what they need, the way that they

[00:51:54] Kris Ward: want it? Yeah, which

[00:51:56] Kirk Charles: I think is more important. So if you’re doing that in your business, then I think you can be successful as long as you’re disciplined and diligent.

[00:52:02] You just keep moving forward. I mean, it’s not rocket science, you know, in both of us, we know big money. Speaker James, Mel check, you know, this guy helps me stay straight. What you told me before we just started streaming has helped me out tremendously. I mean, that could be like a million dollar idea.

[00:52:18] Kris Ward: Yeah.

[00:52:19] I mean,

[00:52:19] Kirk Charles: we’re not far off

[00:52:21] Kris Ward: talking to people. Yeah.

[00:52:23] Kirk Charles: You know, like, like I said, what you just shared with me about my website or whatever it is that could change everything for me overnight. And I may not have ever thought about it, but it happened like in casual conversation. I mean, it was beautiful, right?

[00:52:35] So are we helping people? Are we helping helping them get to where they are to where they want to be giving them what they need and the way that they want it.

[00:52:44] Kris Ward: That’s a good point. And I will say, I’m not sure if everybody realizes that I’m a marketing strategist and when the, our platform is evolution of my experience there, and I still am a marketing strategist and have marketing clients.

[00:52:55] And what I will say to you is sometimes I see stuff and I’ve learned, I’ve had to learn as my husband would say, it’s only helping when it’s helpful. So I’ve had to learn to ask people because I would jump in to help them. And I had, and I said to you, Hey, cause you showed me your website and I’m like, Hey, are you open to it?

[00:53:10] And then you said, yeah, I’m like, are you sure? Yeah. Okay, great. Then I gave it to you, but, and hats off to you again, because you, you, you looked it up and said, okay, great. And took some notes. Excellent. So then I’m like, Oh, he’s receptive to that. Then I will help you more. Right. So were other people sometimes by diff and I did this many years ago, I would be defensive.

[00:53:28] I would want people to know how hard I worked to do that wrong. I’d be like, Oh yeah, we’re working on that. Or someone told me this and you know, I’m not listening. I’m doing more of the talking if you surprise, surprise, because it wasn’t listening. I wanted to show them like, no, I am smart, but I did it. I did it this way because right.

[00:53:44] It doesn’t matter like where you are, where you are and I’m here to help you. And if you could do it yourself, it’d be done, but I’m here to give you advice and you do things that I can’t do vice versa. So even your receptive being receptive to that feedback does show the caliber of excellence that you are evolving.

[00:53:59] You know, so when they’re not reading men’s health magazine, Kirk, when they’re not just totally consumed in that, where else can they find you?

[00:54:07] Kirk Charles: Where can they find me? Kirk charles.com also on Twitter. Kirk fit beyond 50 and Instagram at Kirk Charles.

[00:54:18] Kris Ward: Yes. Checking on Instagram. He does these little, a workouts and all kinds of tips and stuff.

[00:54:22] And you know, it’s, it’s just really fun to, if nothing else watch exactly you can

[00:54:27] Kirk Charles: exercise. Perfect. Every morning I do a stretch class at 7:00 AM, Monday through Friday and 7:00 AM on Instagram. Then at 7:30 AM. On Facebook, but we’re going through until, um, the day before Thanksgiving, which is next Wednesday, then I’m going to change the format going into December because I want everyone to be prepared for next year.

[00:54:48] So we can be 20, 21 the greatest year of your life. Absolutely positively, no doubt about it. And I’m going to guide

[00:54:55] Kris Ward: people in that direction. Okay guys, we want to come back from 2020. We want to go big and strong. And so we want to get ready for 21. We got to do this bigger, faster, hardest, stronger than we did anything else before.

[00:55:08] So check out Kirk Charles on Instagram and anywhere else. And definitely, definitely. Google lamb. If you don’t have your fingertips on a magazine today, Google him and check out the spread and men’s health magazine. Kirk, you were out. He’s going to show it. Larry, go. He’s got a picture for those of you that to see this online.

[00:55:24] It’s awesome. Awesome.

[00:55:30] Page 82.

[00:55:35] Oh, yeah. Lenny, Lenny Kravitz is not bad company to keep. I’ll tell you that. Um, and it was really funny. I saw somebody I’m going to tell him you Kirk ISO, somebody as we wrap up and they were like, Hey, Kirk, what page are you on? I’m like, Oh, I’m not sure. Let me check. Hello, page 82. We know. Thank you so much, Kirk, as always, it’s been a pleasure and everyone else we’ll see you in the next episode.

[00:55:58] Kirk Charles: All right. Thank you so much. Take care.