LinkedIn Content That Closes High Ticket Clients Without Sales Calls! with Jessie Van Breugel

Episode Summary

You can find Jessie Van Breugel at:
LinkedIn: https://www.linkedin.com/in/jessievanbreugel/
YouTube: https://www.youtube.com/@jessievanbreugel

Jessie Van Breugel Podcast Interview

[00:00:00] Kris Ward: Hey everyone, welcome to another episode of Win The Hour, Win The Day.

And I am your host, Kris Ward. And today in the house we have Jessie Van Breugel. He is a LinkedIn strategist, and if you’re on LinkedIn at all, you’re gonna trip across him. He just does he’s got all kinds of activity going and a whole bunch of really refreshing and different approaches to how we navigate LinkedIn and as well his business funnel, which starts with LinkedIn. So first of all, welcome to the show, Jesse. 

[00:00:28] Jessie Van Breugel: Thanks for having me. Thanks for pronouncing my my surname properly. That’s, I dunno if I did that. 

[00:00:34] Kris Ward: I dunno if I did that, but, okay. Alright. Jessie, your content, it’s engaging, it’s interesting. I know you give a lot of thought to that. I know you talk about content as being an employee, so let’s start there.

What do you think most of us are missing, or what do you really lean into to get the traction that you get with your LinkedIn activity? 

[00:00:57] Jessie Van Breugel: Yeah, that’s a good question and I think that’s a nice one [00:01:00] to start off with. I think something that is in interesting to hear, understand with content is that some people try to do it all.

Every… they okay. They have a pe one piece of content and they’re like, okay, it has to do educate someone, it has to sell. It has to build authority and then it just becomes too much what I understood. I would say early on that okay, there are different pieces. So for example, currently I’m very much pushing traffic on LinkedIn.

Okay. And for me currently, like lead magnets are performing well, like in the last seven days I over 600,000 people seeing my content and I’m like, wow, that’s a lot of people. And it 

[00:01:35] Kris Ward: is a lot of people. Yes, 

[00:01:36] Jessie Van Breugel: yes. So that’s just pure for like traffic purposes. So then I try to optimize for that. But I also know that for next week I have a few different posts.

That are more authority, because now I have all these new people in my audience, okay? And next week I start to build a little bit more credibility, a little bit more authority. So I will do that by sharing some of my stories, sharing some of the client results we’ve gotten and stuff like that. So just [00:02:00] really understanding that every piece of content, it serves a different purpose.

Okay and I think hopefully that also helps already to read it by saying okay, if I just post three or four times per week, they all have a different objective. You can’t, we can’t rate them the same time. Like some posts are good reviews, other posts is perhaps you get a fraction of the views.

But if you have two people raising their hands Hey, tell me more about this thing or that piece, a specific piece of content, it’s an absolute win. 

[00:02:27] Kris Ward: That’s a really good point. I think with the algorithm and everything, we always hear in the sky’s always falling and the race on LinkedIn is we look at vanity metrics when we don’t.

We know better by now, but you still get caught up in it and I think you’re just like, okay, I put this app and then we’re comparing this content to yesterday’s content to last week’s content about what’s my engagement or who’s liking it. But what you’re saying is. Just like anything maybe we have different meals throughout the day or throughout the week.

Maybe I have a different meal before or after I work out. It’s very different than a morning I Sunday morning [00:03:00] breakfast when I’m not going to work out. And so what you’re saying is you don’t deem it as a failure if you have less traffic, but more people raise their hand, like there’s different products for different reasons.

[00:03:11] Jessie Van Breugel: Exactly. Yeah. I just figuring out, okay, what’s the main objective of this specific post? And then it helps a little bit more with of okay, understanding that, like you said, some pe some posts just have shitty metrics in terms of like likes and engagement. But if it brings in two high quality leads, that’s a big ROI.

Yeah. Whereas with Audible, we try to optimize more. Okay, let’s reach as many new people as possible, get them into my orbit, because once they are my orbits, let’s say they follow you or they connect with you on LinkedIn, you then have the opportunity to nurture and to build a relationship with that, with other pieces of content. So it all serves the purpose. 

[00:03:50] Kris Ward: So when you say to yourself, all right, I wanna broaden my orbit. ‘Cause you do have all kinds of traffic on LinkedIn. When you do that, what are you thinking about for that post? What are [00:04:00] your tips or techniques for, hey, this is a broadening my orbit post.

[00:04:06] Jessie Van Breugel: Yeah. So I think a good way to start is. Let’s say I’ll give you, I will give you two like two examples. So let’s say I have a post where I focus on building authority. Okay. I would call out my target audience, which are coaches and service providers. I will call that out in the hook.

So the people that are in those buckets, notes for them, okay? Which means I exclude 99% of the, of that audience. Whereas when I optimize for traffic, I will usually leave that out because then I’m like, Hey, I just wanna have as many people as possible that are interested in solving this specific problem.

Like I talk all about like lead generation and client acquisition, but then I just let the market decide who buys with that. But that’s how I try to optimize a little bit for, in terms of broad versus specific, that’s one. I think the other one is. Broadening the category a [00:05:00] bit. So like I said, all I talk about is lead gen and client acquisition, but when I wanna go even more broad, I talk about marketing as a whole.

[00:05:08] Kris Ward: Okay. 

[00:05:08] Jessie Van Breugel: Because this is all marketing, but not the other way around. 

[00:05:12] Kris Ward: Right. 

[00:05:13] Jessie Van Breugel: So then I also attract perhaps people that are in like affiliate marketing or like TikTok marketing or all kinds of other things. So I’m still tapping into those pockets knowing that, 

[00:05:22] Kris Ward: right, 

[00:05:23] Jessie Van Breugel: because I get that sheer number and on LinkedIn that, especially with a post where people are like, Hey, comment X to get Y. Like the lead method.

[00:05:30] Kris Ward: Yeah. Yeah. 

[00:05:31] Jessie Van Breugel: The more I get, I would say broader audience in that post, the more it creates this viral loophole. Like the other day I had a post with 6,000 comments. It just still goes because so many people just come into it. So it becomes like a catalyst almost. 

[00:05:46] Kris Ward: And your posts, I have to say, they look like there’s so much thought put into them.

They always look like so heavily constructed. There’s so much content in, let’s say if you’ve got infographic, it looks like, oh my gosh, that looks like that took some time. [00:06:00] Time to put together. 

[00:06:03] Jessie Van Breugel: Yeah. I think what helped me on LinkedIn specifically is constraints, so let me explain that.

[00:06:10] Kris Ward: Okay. 

[00:06:11] Jessie Van Breugel: On LinkedIn, I’ve just many ways like posting three times a day, two times a day, because I come from a Twitter background where you can literally, okay, if you could spend like 20 posts a day figure out, like trying spaghetti on the wall, figuring out what works.

[00:06:21] Kris Ward: Yeah. Yeah. 

[00:06:22] Jessie Van Breugel: LinkedIn usually works the best with one post a day. 

[00:06:25] Kris Ward: Right. 

[00:06:25] Jessie Van Breugel: So that means that in a seven, in a weekly period, I only have seven slots. I can only play seven times. So I really wanna optimize each single element. Like I’m not gonna waste the Monday slots. Then I’m like, yeah, I can just say no.

So with all the, like the, with the visual, it has to be dense enough, but not overwhelming. So it’s finding the sweet spots. Same with the with the post. And then the beauty there is that I spent 80% on my hook, like the first two lines. I spent all my energy [00:07:00] on there because if that sucks the middle section can be the best, but no one gets there.

Like every time that I like review like content of my clients. We spend 95% of the time like talking about the visual, like the visual hook or the written hook, like those two together, the packaging of the post. That’s all what I talk about. So 

[00:07:19] Kris Ward: right. 

[00:07:20] Jessie Van Breugel: For me, just, okay, these things need to be perfect.

They need to hook people in because then if I have people in the post, it can reach the right people, it can has the impact it has. So I really try to optimize for these things because like I said, I only have seven slots in the week, so I can’t mess around with that. 

[00:07:40] Kris Ward: There’s some really interesting language you said there, and I thought, I have never heard anybody say it that way, but you’re right.

You said, I only get to play seven times. It’s really like the casino. I only get to play seven times. I thought that was really powerful and then I have had people here before that do talk about this, but I think the hook, I think we constantly forget how important that hook is. [00:08:00] Like you’re right, if that’s where you’re spending 80% of your time on the hook and the visual hook. ’cause I will say, your visuals are really interesting, right? Where a lot of us tend to default, the selfies and stuff like that. Okay, you need to know who I am. Here I am. But your graphics, they are very dynamic. You’ve got infographics that look like there’s a tremendous amount of content there.

That kind of stuff. So you are spending as much time on the visual hook as the regular hook, as the written hook? 

[00:08:27] Jessie Van Breugel: Yeah. Yeah. 100%. 100%. Okay. 

[00:08:31] Kris Ward: Yeah, that’s powerful. Okay. 

[00:08:34] Jessie Van Breugel: If it’s helpful for the audience I can give like a few non-negotiable rules for 

[00:08:39] Kris Ward: Okay, go ahead. Yeah, 

[00:08:40] Jessie Van Breugel: because it’s hard to say Hey, Kris, go write a good hook, because then you like, okay, there are so many things.

But 

[00:08:46] Kris Ward: yeah, 

[00:08:46] Jessie Van Breugel: I found a few constraints that if you apply those 

[00:08:50] Kris Ward: okay, 

[00:08:50] Jessie Van Breugel: as non-negotiables, as a result, your hope will be better. Okay. So the first one will be on the first rule is for the first line. This is a non-negotiable plea for always. The [00:09:00] first line always has to be under 59 characters. 

[00:09:03] Kris Ward: Okay.

[00:09:04] Jessie Van Breugel: Because if you have it under 59 characters, literally on, I would say nearly on every cell phone, the first line is on is just one sentence. 

[00:09:13] Kris Ward: Right. 

[00:09:14] Jessie Van Breugel: Also, what that means, and this is like a dropdown effect. You have to be concise, you have to cut out the fluff. Yeah. So that’s the rule number one under 59 characters.

[00:09:22] Kris Ward: Okay. 

[00:09:22] Jessie Van Breugel: The second one is find a, find a way to include your keywords. So for me, that’s usually like LinkedIn. Okay. Or these days I’m riding a big wave on my clot, like one of the LLMs that’s currently very like, booming in our industry. If you look at my last seven posts, they all have clot, the first word, and they all gone viral.

Okay, I know how to manufacture that. So already now we have putting constraints under 59 characters and one or two keywords, okay? Which means that we only have 40 or 45 characters left, right? 

[00:09:53] Kris Ward: That 

[00:09:54] Jessie Van Breugel: you can say, okay, add specificity instead of saying, Hey people, no coaches, [00:10:00] 

[00:10:00] Kris Ward: right? 

[00:10:00] Jessie Van Breugel: And the, and then we layer this down.

So some specificity, personalization, how I or you 

[00:10:08] Kris Ward: how 

[00:10:08] Jessie Van Breugel: to and the 59 character, like as a hard cap. 

[00:10:12] Kris Ward: Okay. 

[00:10:14] Jessie Van Breugel: Because when we have that, like we, there is so much. We eliminate the noise already. So then it becomes way easy to ride a good hook. And the beginning you’re like, oh, shit, it sucks. Which is good.

Yeah. Like I see you riding a hook as you have a piece of marble and you just you’re chiseling away like. You and I can both have the same piece of marble, but I might be able to carve out David, like the stature. 

[00:10:37] Kris Ward: Yeah. 

[00:10:37] Jessie Van Breugel: And you are not, but we both have the same marble. Yeah. And that’s the same with LinkedIn.

The first time I write that Kahook, it’s perhaps it’s shitty. The first draft always sucks. It’s perhaps 70 characters. And then I’m like, okay, let’s go. Let’s chisel away. No this. And then I write a few of them. I pick the best one and then I send it. Because again, I only have one shot, especially with the hook.

It makes or breaks the post. [00:11:00] 

[00:11:00] Kris Ward: Do you test your hooks anywhere? Meaning there’s so much AI now, or different programs that test it? Do you do that or you don’t rely on them because 

[00:11:08] Jessie Van Breugel: Oh, 100%. Like I started writing pre ai, so 

[00:11:13] Kris Ward: yeah, 

[00:11:13] Jessie Van Breugel: I think I had to build that that, that’s skill. But by all means, like if you have two good hooks 

[00:11:20] Kris Ward: Yeah, 

[00:11:21] Jessie Van Breugel: test them. Test them for sure. Okay. However. Discernment and critical thinking, especially in this day and age, are absolutely important because ChatGPT, Claude, whatever, they don’t even know what a good hook is because it’s strength. Human data. 

[00:11:34] Kris Ward: Yeah. Yeah. 

[00:11:35] Jessie Van Breugel: Just go to ChatGPT and hey, say, hey, write me a LinkedIn post.

[00:11:38] Kris Ward: Yeah. 

[00:11:39] Jessie Van Breugel: I’m sure you’ve tried it, but the outcome is absolutely horrible for the same with the hook, so of course now that’s people have already these non-negotiables, under 59 characters, this and this needs to be in, if your AI, your ChatGPT, your skill, whatever LLM people use, it’s, it becomes a system, right?

It becomes a, again, [00:12:00] constraints lead to creativity. One of my favorite quotes around creativity, it’s then it also becomes easier for an AI to quote unquote rate or review your hook because I believe in co-creation. I have an idea, I jot it down. I tweak it. I use AI to sharpen it. I test it back and forth and in the end I think, okay, this is good enough for me to sign off.

So I ship. It, and then the feedback from the audience makes or breaks it because I can think it’s the best look in the world or the vision. And I’m like, okay, this is gonna break the absolute internet. And then the via feedback is this. And I’m like, okay, I was wrong. They are right. Let’s tweak, let learn from that.

[00:12:38] Kris Ward: And when you do that, let’s say you’re wrong, do you say, do you build on that post or change the hook and use it later? Or you just start over again? 

[00:12:48] Jessie Van Breugel: What do you mean build on? 

[00:12:50] Kris Ward: Let’s say you put out a post with a hook and you thought it would do better. Because you seem to be so analytical, so strategic about that, like such an analysis where other people may give us [00:13:00] the three things in a good hook, but the way you’re breaking it down is pure mechanics.

So I’m just interested with the way your brain operates. If you put a hook out or you put a post out there and it didn’t do as well as you want it, do you get challenged okay, let me try this with a different hook, but the same post, or do you start from fresh? 

[00:13:18] Jessie Van Breugel: Oh, always. Like I think we never have to like reinvent the wheel.

I think I’m stubborn in a, yeah. I’m stubborn in a good way with this. If I really believe in this hook or this post 

[00:13:28] Kris Ward: Yeah. 

[00:13:28] Jessie Van Breugel: And it flops, I’m like, damn, I was wrong there. Let’s do it again. Let’s tweak it. 

[00:13:34] Kris Ward: Okay. Okay. 

[00:13:35] Jessie Van Breugel: And then I, let’s say tried one or two or three times. Okay. If still keeps failing.

Okay. Again, I was wrong. And the data just shows that this execution. It’s wrong. Okay, cool. Let’s go back to the drawing board. I save it in my folders in my Trello. Perhaps six months later it comes out to be 

[00:13:54] Kris Ward: okay. 

[00:13:54] Jessie Van Breugel: But overall with hooks, I’ve written like thousands of LinkedIn posts. It’s like this second [00:14:00] this 6 cents, right?

Okay, I know that if I have these and these like ingredients in a hook that I just gave you, the probability from success to no success goes from like 20 to 70%, 

[00:14:12] Kris Ward: right? Okay. And you do something else really interesting is you talk about the fact that you don’t do sales calls through your LinkedIn platform and how you’re leveraging this.

You are selling high ticket items without any sales calls through the funnel. Yeah. Okay. 

[00:14:32] Jessie Van Breugel: Exactly. 

[00:14:34] Kris Ward: Tell us more about that. ’cause I don’t know, I’ve talked to a lot of entrepreneurs on a lot of days, and I don’t know very many people that can swing that. 

[00:14:41] Jessie Van Breugel: Interesting. Yeah, so it, it’s been a, there are a few parts to this story.

So first of all, content is of course essential because if my content sucks, 

right, 

I always gonna buy for me without a sales conversation. So I think we, we talked about this earlier, like content for me is like my 24/7 salesperson. I can, I sit [00:15:00] here and my content just travels the world, whether it’s on YouTube, whether it’s on LinkedIn.

I put a lot of time in it because it’s the ultimate lever that can, that I can push. Like one post on LinkedIn, like I said in the seven, last seven days, I got like 600,000 impressions. Imagine if I have to spend that on ads or I have to, yeah. Set up an automation that sends 600,000 cold emails.

Yeah. I don’t know about you, but now I have my content doing that. So that’s the first part. Like it gets people into my orbit. It builds trust, it builds credibility, but it, at the same time, and this is an interesting thing, is that content filters. People are like, Hey, I like this guy, or I can’t stand this guy.

Like in my YouTube, I swear. Because that’s also how I talk in person. Not to be rude to people, but when I get excited, I use specific swearing words. That’s just how, why. And some people are like I can’t stand this guy. Or others like, Hey, I like it because he’s showing up authentically and this is literally what our best clients say.

They all like, Hey. 

[00:15:55] Kris Ward: Yeah, 

[00:15:56] Jessie Van Breugel: because I’m not the only one doing LinkedIn acquisition and stuff like that on the internet, [00:16:00] especially in 2026 anymore. But the people that come to us are like, Hey, I like your style. Perfect. So the more I lean into that, the easy it becomes to attract the like-minded people.

That’s where I see contemplation. It’s like a magnet I put out. Yeah. Attract like-minded people. So content is one and the end. The other part of the evolution is that very early on in my entrepreneurial journey, I just hated sales calls. I sucked at it, cold calling and stuff like that. So I was like, if I need to do this for the next 10 years, I’m gonna be screwed.

Because I can’t I, it just, I’m not wired for that, I’m sure. And I understand like nature and energy, you can learn certain skills. But then I think early, no, late 2022, I started working with my, my, my previous business mentor and he taught me the the concept of selling. I take it deals through to chat.

Okay. So through DMs. So that started me on this whole journey of oh wow. Paradigm shift. Okay. I don’t have to sell on sales calls. [00:17:00] I can use a text conversation. And that was person. 

[00:17:03] Kris Ward: And people don’t feel like, Hey, how come you won’t hop on a call with me? You’re hiding. Who do I know who I’m talking to through text? I find that fascinating. 

[00:17:11] Jessie Van Breugel: Exactly. And this is where the content comes in, right? Because if I would text a stranger of course I would be like, yo who the F are you? Yeah, 

[00:17:19] Kris Ward: Yeah. Okay. 

[00:17:20] Jessie Van Breugel: So it’s the people that have seen the content, the people that are in my orbit, like we build trust to what we talked in the beginning, like some posts are just reach traffic, other posts position me as the expert to solve the problem they have.

[00:17:33] Kris Ward: Right.

[00:17:34] Jessie Van Breugel: And then just I see it as like a bar from those video games. What I like, okay, I call this a know, like trust meter, right? They have to know me, they have to like me and they have to trust me. And that every piece of content either add or detracts from this bar. And when it’s filling off, they trust me enough or they like me enough to either reach out to me like, Hey Jessie, I see X, Y, and Z.

Can you tell me more? Or when I have a conversation with that, they’re like, Hey, yeah, I would love to join X, Y, and Z. And [00:18:00] at the same time we had, I had many people that were like, oh yeah, we have to hop on a call, otherwise I can’t work together. Cool. Then we’re not a fit. 

[00:18:08] Kris Ward: Oh, 

[00:18:08] Jessie Van Breugel: okay. 

[00:18:09] Kris Ward: This 

[00:18:09] Jessie Van Breugel: is how I operate.

[00:18:10] Kris Ward: Yeah. 

[00:18:10] Jessie Van Breugel: And

[00:18:11] Kris Ward: you’re not gonna change my system. I have a system. Yeah. 

[00:18:13] Jessie Van Breugel: Exactly. So it, it pulls in the right people or the people that say yeah, we have to do X, Y, and Z. Cool. Then we’re not a fit. Good to know now. Good luck and nothing against you, but go somewhere here. 

[00:18:26] Kris Ward: So just so I can visualize it, if they’re going through a funnel, they never connect with you, they never have a sales call, where, how does that information, what does that look like to me, the consumer?

I reach out to you, I go through this funnel, you give me a couple of videos to watch. Like how does that happen? 

[00:18:42] Jessie Van Breugel: Yeah, so content again, it’s it’s the lubricant in the ano okay. Based on, I would say the close from the last six months. People came into my orbit from a lead magnet post.

So again, that’s where I push traffic, reach new people. They consume a few of our of the videos on LinkedIn, the [00:19:00] few of the videos on YouTube, and they said, Hey, I trust this guy enough to help me solve the problem I have. 

[00:19:06] Kris Ward: Okay. 

[00:19:06] Jessie Van Breugel: And the problem they have is client acquisition and all that talk is client acquisition.

Plus they’re like, Hey, I like his style or I like what he does with their clients, so they’re leading closer. But again, content is like the glue between everything of this

okay. ’cause it’s it builds trust and credibility at scale. And sure, there are still conversation that people are like, Hey, I have a question about this.

Cool. Text. Oh, how is this? Text. But at the same time, then the questions that I get, I can then tackle proactively in a video. 

[00:19:37] Kris Ward: Yeah. Yeah. I do that a lot. Yeah. 

[00:19:39] Jessie Van Breugel: But the next time, then I then create like a YouTube video on a specific topic. I can just like icing on the cake and just sprinkle it in.

Yeah. Oh yeah, the other day I spoke with the prospect la. Because I know that if one person has that question, 

[00:19:51] Kris Ward: yes, 

[00:19:51] Jessie Van Breugel: other people have that question as well. So then again, 

[00:19:53] Kris Ward: yeah. 

[00:19:53] Jessie Van Breugel: I use content to tackle those things proactively at scale. 

[00:19:57] Kris Ward: Okay. I have to say a [00:20:00] couple things you said to me really impressed upon me.

Like I think we get, we’ve been so exhausted by social media that we get in the race of, let’s just get this post up. I have to get a post up today. But you, it’s a great reminder where you talk about 80% of the hook visual and the written hook and then how purposeful you are about the post is really.

I think we, making me see this and hear it differently. I know how important this is, we put content out, but I think we just get caught up in the race of getting content up instead of you looking at it almost like a, a book launch or something. And even on another note, clearly you can tell you, you speak more than one language, right?

But with this language, I find it very articulate with words like this is my lubricant. And I think that you’re so articulate about the process it’s making. It’s certainly me hear the process very differently. ’cause we get people here all the time talking about LinkedIn and we, yeah, sure. Okay. What are you gonna say that’s different?

[00:21:00] But you really do come at this almost from a level of, if you’re in a big warehouse with a huge piece of effective dynamic, expensive machinery. How can we make this machine work better? And I find that very interesting. 

[00:21:16] Jessie Van Breugel: That’s an interesting analogy. Thanks for thanks for sharing that. But yeah, and like I give you an example on that.

So it, before I told myself, okay, I’m just gonna record a YouTube video, but now I tell myself I’m gonna ship a YouTube video or I’m gonna build it. I see it as, okay, sure, it’s still recording a video, but I’m creating an experience for the viewer. Okay, so for context, like on YouTube, I’m an absolute beginner.

Okay, I’m just figuring shit out. I’m throwing spaghetti at the wall. I’m seeing some success. I’m definitely not the expert I that I am on LinkedIn, but I’m like, okay, cool. Reps reps. Just that. But at the same time, I’m just like, okay, I spent this time into this asset. Then does the work for me?

Yeah. So I can do other [00:22:00] things. Like I train a lot, I run a lot. So I know that when I’m doing these things and I’m on the track with my friends, my content goes out. So then I’m like, sure. Like it’s important to to put emphasis in that and to get back to your point of like people that, okay, let’s just check the boxer, check the box to, to get the content out.

But if it’s shit, why bother? So I understand that this is a hard thing. That’s why at the beginning of like, when our clients work to work with us, like the first month, I’m usually giving them the advice like, yo post less. Yeah. But Jesse, I’m posting seven times a week. Great. But it sucks. Right now I’m very direct, I’m very honest with them.

I’m Dutch. Our cultural background, I just give them how it is and I’m like, yo, stop doing that shit. Go back to two posts a week. Yeah. Do this post and this post. Yeah. But no. As long as these two posts are not like good enough. You can throw even more spaghetti at the wall. The only thing it leads to is you being burned out and hating this platform because you’re just, [00:23:00] you’re like on the parking lot in the car, but it’s in neutral, right?

That’s what most people do. And then they’re telling, yeah, LinkedIn does not work. No, you just, you’re trying, but after two weeks you’re like, ah, shit, this doesn’t work. And then it’s better just to go back to okay, let’s go back to two posts a week. Really solve that. The hook and the visual. See some progress from that before you add complexity.

[00:23:27] Kris Ward: Yeah, that is a really good point. Like anything, if you’re lifting weights, you wanna get the form down before you get the, we don’t need to be lifting it 20 times if our form is sucking. Get the form set up, three, four, or five reps, and then you can build weight, like anything.

I, yeah, that’s a really good point. Do it, do it two times and then build it out. 

[00:23:46] Jessie Van Breugel: Yeah. And especially on LinkedIn, like one good post literally outperforms other posts with a hundred x. Yeah. 

[00:23:52] Kris Ward: Yeah. 

[00:23:52] Jessie Van Breugel: So again, we go back to like my analogy of okay, I have seven coins to play in the casino per week.

[00:23:58] Kris Ward: Yeah. 

[00:23:59] Jessie Van Breugel: If you’re beginning out, [00:24:00] you only have two coins. 

[00:24:01] Kris Ward: Yes. 

[00:24:02] Jessie Van Breugel: Argue. So make sure that these are good. And again, now people come at you like, yeah, but you have to put in quantity to get to quality. I get that, but if you just make sure that okay, with the capacity you have, yeah, two really good posts, ship them, see what works, see what doesn’t work.

Spend some time figuring out what can be done better, and then you just focus on being 1% better next time. That’s still a process that I do like when I mess it up, I’m like, okay, cool. I was wrong. Data’s right. My business partner has a beautiful saying on this. He’s I don’t wanna be right. I wanna be rich.

It’s putting the ego to the side. Easier said than done. 

[00:24:40] Kris Ward: Yeah. 

[00:24:41] Jessie Van Breugel: But this is the same with content because I think early on people are like on mount stupid with the dune and trigger effect. My content is amazing. I don’t know why people are not listening to this. Yeah, they should. And then you look at it and it’s it’s off.

[00:24:53] Kris Ward: Yeah.

[00:24:53] Jessie Van Breugel: Cool. Stop the fact that it sucks. The same with my YouTube, like when my videos get two, like [00:25:00] 200 views or the other one get 30 views. Cool. I think it’s great, but the algorithm says it sucks. Okay, let’s learn from it. 

[00:25:10] Kris Ward: I, my, I’m gonna write that down mouth stupid. I think to your point as well, it’s like on Christmas dinner, you spend hours making a feast and you might spend four or five hours making a dinner, or you can make 30 sandwiches all day long.

So you have to put some care what you’re saying into those two posts. It’s if you spend your whole week focusing on those two posts and you make them meaningful, then we can get to three posts and four posts. And I think that’s a really good point. Yeah. Oh my gosh, this has been very insightful.

I’ve really enjoyed this. Jessie, where can people find more of your brilliance? 

[00:25:44] Jessie Van Breugel: Yeah, so it’s basically, is my name Jessie Van Breugel on LinkedIn. Follow the purple dot.

[00:25:48] Kris Ward: Yeah, 

[00:25:48] Jessie Van Breugel: added that a few years ago. I dunno why I picked purple, but since then I’ve stuck, it’s stuck with me. And now, yeah, people don’t know my surname, but they know that I’m the purple guy on LinkedIn.

So it has become an integral brand, [00:26:00] a part of the brand. So that’s on LinkedIn, YouTube as well, Jessie Van Breugel. So 

[00:26:06] Kris Ward: that’s okay. We’ll make sure to check you on YouTube as well and support you a bit there ’cause you need no help on LinkedIn, but we’ll be cheering you on YouTube and see what’s happening there.

So appreciate it. Oh my gosh, lots of content here. Please pass this on to a business buddy. Do not have them banging around by themselves. And we’ll see everyone else in the next episode. And Jessie, thank you so much. I’ve really enjoyed this. 

[00:26:27] Jessie Van Breugel: Awesome. Thanks for having me, Kris. 

[00:26:29] Kris Ward: Thank you.