Stop Wasting Money on Ads! with Samantha Fine

Episode Summary

You can find Samantha Fine at:
Instagram: https://www.instagram.com/samanthafinedigital/

Samantha Fine Podcast Interview

[00:00:00] Kris Ward: Hey everyone. Welcome to another episode of Win The Hour win the Day, and I am your host, Kris Ward. And today in the house we have Samantha Fine and she is an Ad and Funnel strategist. Now listen to me, I don’t know if you’ve noticed, but we’ve never had an Ad strategist on this show before in six years, and why is that?

Okay. I like to have people on the show that almost every single entrepreneur is going to have to use, like every single entrepreneur has to do sales or some form of social media and things like that. Something that we could all get a hundred percent something out of. And I was thinking, you know what, in my mind not every business owner is going to do Ads.

We wanna be speaking to everyone. And I said that to Samantha and yet she is here. So she has a counter discussion for that. So let’s start right there. Welcome to the show, Samantha. 

[00:00:51] Samantha Fine: Thank you so much for having me, Kris. 

[00:00:54] Kris Ward: Okay. Where do we start? ’cause I was like not everybody does Ads, so why should we talk about that on the show?[00:01:00] 

[00:01:00] Samantha Fine: Yeah, and one of the things that we talked about is your audience is generally, they’ve been in business five, 10 years, so I’m gonna assume that at that point they’re selling, right? Yeah. And here’s the thing about ads. When you have something that’s selling ads can amplify it.

So any business owner that wants to reach more of their ideal audience, and they are selling something already, like they already have that proven offer, they want to be able to make sales without having to be online all the time.

They want those sales to come through, whether they’re at the computer or at their kids’ soccer game or in school pickup line.

They want to make sales while they’re on vacation. Ads can do that for them. Ads can show up when they’re not showing up. Ads can amplify the sales mechanisms that are already working for them. So that’s where, ads can be super beneficial for businesses that are in that scaling mode, that are working towards those increasing sales, or are already making, mid six, seven plus figures.

[00:01:59] Kris Ward: Okay, so what you’re [00:02:00] saying is no matter where you are in the journey, unless you’re like like my, most of the people that seen the show, they’ve been in business at least five years, right? 

[00:02:07] Samantha Fine: Yeah. 

[00:02:07] Kris Ward: So you’re at that point in the journey. The whole idea of business is growth and scaling. Yeah. We get that.

And so this is an effective tool. Now, I guess for so many of us, we struggle sometimes with social media and we’re always chasing the metrics and what metrics. You don’t even know what metrics we’re chasing half the time. Oh, the mighty all God of the algorithm is changing and no, now it’s about retention.

No. And now it’s about likes. It’s not about likes. And so I guess also for some of us who think I don’t have that down pat yet, so I shouldn’t be putting money behind it. 

[00:02:38] Samantha Fine: That’s a great point, but here’s the thing about ads. So if you have your messaging down point, regardless of if you’re getting all of the engagement okay, or the reach with your organic social, if you have your messaging down point, then you can, and you can really hone in on who your audience is and send them to a sales funnel, send ’em to a lead magnet, send ’em [00:03:00] to whatever your sales mechanism is.

You can use ads to make sure that your reach, your content is reaching exactly who you want to reach. With that right message because you’re not relying so much on the algorithm to decide, is this relevant for this audience, or who is this relevant for? I know that my organic content doesn’t always reach my ideal clients.

The al… the algorithm decides who it’s going to, but your ads, you can say, I want to reach founders that are between these age, et cetera, et cetera. Like you can be really specific and then use your ad copy and the content to really hone in on who they are and what they need to bring them into that journey.

[00:03:40] Kris Ward: Okay. That is a good point. All right, so you get to determine where the, where we’re taking the car, where we’re driving.

[00:03:46] Samantha Fine: Exactly. 

[00:03:47] Kris Ward: Also too, for organic, organic is when we’re like, I’m sure everybody knows, but let’s clarify. Organic is when we’re just on LinkedIn doing our thing. We’re not spending money, however.

There’s, there’s two arguments that, one is [00:04:00] time is money people, so if you’re spending, an hour or two on LinkedIn, or you’re not on LinkedIn at all, ’cause, but you should be on you’re just not consistent with your social media presence, whatever that is, that has its price and its cost as well.

So organic isn’t free, that’s for sure. 

[00:04:15] Samantha Fine: Yeah. Oh, absolutely. And yeah, whether it’s LinkedIn, whether it’s Instagram, your time is, you spend a lot of time Yeah. Creating that content manually. Engaging with people. Yeah. Answering DMs and finding people, et cetera. So you do, you have to make that determination.

How much time do you wanna spend on that social marketing, regardless, whatever channel it’s on, versus. What are you willing to spend? Ad success isn’t necessarily tied to how much money you’re spending. I think so many people think you have to spend millions of dollars, yeah, to have success with ads, but you don’t.

It’s about the right strategy. Having the right strategy for your business that’s going to determine the success of your ads. Yes, of course you have to spend money, but how much you spend really deter depends on, what [00:05:00] your goals are. What you have available. I’ve had clients that have spent millions of dollars.

I’ve also had clients that spend $20 on ads a day. Yeah. And they’ve had success. So it really it comes down to having the right strategy for your business. And that’s a huge mistake I often see with founders that are running it. 

[00:05:17] Kris Ward: Yeah. I can’t imagine that. ’cause I know for the type of people I work with, we’re dealing with entrepreneurs who have been in business at least five, 10 years and they look good on paper. They maybe have a podcast, a book. They’ve got accolades, and yet they’re still working way too many hours for where they are at this point in their journey. And a lot of them are so busy. My argument’s always been like, oh, they’re so stressed out. They’re always thinking, once I get past this next thing, things will be different.

And so they’re busy being busy and they have this obsession that they think they’re almost caught up. Which, hi, you’ve been doing this for five, 10 years. So I’m not entirely sure that they’re gonna see my organic stuff ’cause they don’t have the time to be out there doing more stuff and they’re inconsistent with their social media ’cause they’re trying to keep up on the demands of their [00:06:00] business.

And they also don’t like to chime in a lot to my posts of, yeah. Oh, I’m I just posted about this great speaking gig I did, but I had to work to two o’clock in the morning because I’m so behind. They’re not gonna do that. So what I did find fascinating is ’cause we recently did start doing ads for our masterclass that we started doing a monthly masterclass.

How to find, about finding the perfect VA or why some VAs don’t work out and how to fix it and in that, it was really interesting me, to me, is that my team wanted to put the ads on Facebook, and I’m like, okay, I’m never on Facebook. Like I hop in to do marketplace and I hop out. I’m all about marketplace, like for things for the house and stuff. 

[00:06:39] Samantha Fine: Sure. 

[00:06:39] Kris Ward: And they’re like, no. What? What I realized, and you can speak to this, is. I’m going into Facebook for Marketplace. That’s all I’m doing there. I’m not engaging in any way other people. I think there’s a dating app there now or whatever.

There’s d the connecting to your family, there’s different, it is a hub where different people have different tools in it. So it would’ve never occurred to [00:07:00] me to put ads in Facebook ’cause that’s not where I am, or I think most of my people are. And yet they’ve been doing well. And so that’s the other thing is our narrow thinking of maybe they’re, in my case, too busy, being busy. No, they’re not on Facebook and whatever, but the ads have a different way of bubbling to the surface. 

[00:07:20] Samantha Fine: Yeah, that’s a great point. So one quick point of clarification, when you say you’re running Facebook ads or meta ads, like they’re one and the same. Yeah. Meta is the parent company and your ads are gonna run on Facebook and Instagram.

Yeah. Unless. Specifically say not to which I generally don’t recommend. Yeah. But your ads are gonna run across both. And if you think about it, most people, they do have something they might pop into one of the two platforms for I don’t spend a lot of time on Facebook myself. I spend a lot more time on Instagram, but I do get ads on there and I engage with them on both platforms.

And it’s funny, today I was, I have a personal Instagram account and I have a business Instagram account. And my algorithms used to be [00:08:00] fairly distinct for each of them, but they’re now starting to merge. And so when I’m at night and I’m scrolling my Instagram for recipes or activities to do with my kids I’m not in business mode, but I might see something about business.

I’m still a business owner. Yeah. And it’s gonna pique my interest because I’m seeing it and I’m like, oh yes, I do wanna do this. I’m gonna click in it and learn more. And so you may not think that like people are going to Facebook or to Instagram. Looking for something specific for their business, for VA, in your case, whatnot.

But they are going for other things. These are platforms that people, millions of people are using every single day and if it’s relevant to them, especially when it’s ads, if they’ve engaged with anything from an entrepreneur standpoint, they’re gonna be categorized as an entrepreneur. And the more they engage with that type of content, the more the algorithm, at least from an ads perspective, is going to say, okay, this person is interested in X, [00:09:00] Y, Z topic, and we’re gonna bucket them in this.

So when somebody targets entrepreneurs, we’re gonna potentially serve them this ad, if it’s something relevant to what they’ve engaged with. 

[00:09:10] Kris Ward: Yeah. And that makes sense. ’cause back in the 18 hundreds when people listened to the radio in the car, you know the ads in between the songs you liked, you were there for the song, not the ads.

And yet, that’s how they paid for the channels okay. Alright. So you’ve convinced us we should be doing ads. What are some basics that we should know about? 

[00:09:32] Samantha Fine: Yeah, so first and foremost, you need to make sure that your ad strategy is aligned to your business goals, your sales funnel, your priorities.

So if you have a free workshop, you want to be running Legion ads. I see it this huge mistake so many founders make that when it comes to running ads, that they just wanna get people traffic to the landing page, and so they’ll run a traffic campaign. It’s really cheap to run traffic campaigns. If [00:10:00] you run a traffic campaign, you’re going to find people who are likely to just click.

They’re gonna click on it, okay? It doesn’t mean they’re gonna take an action. You run a lead gen campaign because you’re asking them to opt in and become a lead. Then you’re going to find people most likely to take that action to fill out your lead form. So you wanna make sure that you align your campaign objectives.

With your business objectives, what action you want the audience to take? Another big thing that I wanted to make sure to call out here is boosting a post is not the same as running ads. So many founders will just hit that boost Post button. Boosting a post is not the same thing as running ads, and you’re gonna be limited to your optimizations.

You are gonna be limited to the metrics. You can see the audiences you can target. There’s so many limitations, not to mention the fee that you’re gonna get from Apple. When you do that, you wanna make sure you’re setting your From Apple. Yep. From Apple. When you boost a post from your phone, apple is going to charge [00:11:00] you.

[00:11:00] Kris Ward: I did not know that 

[00:11:01] Samantha Fine: could go 

[00:11:02] Kris Ward: honest to God, Samantha, I thought, oh you’re talking and you made a mistake. I thought you’re like, oh, Facebook. You know what I mean? 

[00:11:07] Samantha Fine: Nope. From Apple. 

[00:11:08] Kris Ward: Look at me. I’m so confident. I’m like, I’ll help you, Samantha didn’t even know that. 

[00:11:13] Samantha Fine: Nope. It’s an Apple fee. And that’s a Meadow actually runs their, they do their own promotions and say, we’ll give you $5 if you boost this post, because they want people to try it.

And then when you get to your receipt at the bottom, that $5 may or may not cover the cost of the Apple fee that is on your receipt. 

[00:11:35] Kris Ward: And it’s tempting. It’s been a long time. I think I tried boosting ad way back in the day when they first came out or something like that. You’re like, let’s see what happens for five bucks.

[00:11:43] Samantha Fine: Yeah. 

[00:11:44] Kris Ward: And they make it so easy oh, let me just click ping. But that is a good point. Let’s, that’s not paid advertising. Okay. Alright, so continue. 

[00:11:52] Samantha Fine: You wanna make sure you set up your proper text, okay? You need to have your Meta Business suite set up, and you’re running ads through [00:12:00] Ads Manager, okay?

You wanna make sure that you have your meta pixel set up, so it’s just a small piece of code that you can get from Pix, from Meta. Similar to like a Google Analytics code that you would place within your sales funnel. So that way you’re able to track your leads and your sales and have everything tied back there.

That’s super, super important. Even if you’re just like thinking, maybe I wanna run ads some point this year, set it up now. That is super, super important. ‘cause the longer it’s on your website, the more data it’s going to collect, the more accurate your ad results are gonna be, the more accurate your targeting is going to be.

It’s also going to allow you to target people that have already engaged with you which is another really important thing is you wanna make sure that you’re thinking about your campaign in kind of two phases. You wanna make sure you’re thinking about it for people who are new to you versus people who are aware of you.

[00:12:50] Kris Ward: Okay? 

[00:12:50] Samantha Fine: And reaching each of those people, you’re gonna want them to do different things. So you just, it’s, you wanna make sure you have your campaigns set up. Again, going back to that like [00:13:00] most important thing of aligning your campaigns to your business goals, same thing with your audiences. 

[00:13:06] Kris Ward: Now, when you think of ads not getting too niche, do you find graphics do better in ads or videos? Do better in ads? 

[00:13:13] Samantha Fine: I love this question. I actually recommend that you always have a combination.

[00:13:16] Kris Ward: Okay. 

[00:13:17] Samantha Fine: My kind of minimum go-to is at least one reel – a video ad of some sort. One carousel and one static, and then at least two copy versions for each of those. So two different captions, for each of those,

[00:13:33] Kris Ward: I don’t think I would’ve thought of a carousel.

[00:13:35] Samantha Fine: Oh yeah. They actually do well for us. 

[00:13:36] Kris Ward: Okay. Yeah. 

[00:13:37] Samantha Fine: Yeah. Okay. Okay. Yeah, they do really well. 

[00:13:40] Kris Ward: Okay. So we’ll do that. And then is there, like with a copy, do we keep it? Is it less, is more? More is more. Where do we go? 

[00:13:50] Samantha Fine: All about testing. 

[00:13:51] Kris Ward: Okay. 

[00:13:52] Samantha Fine: All about testing. So depending on, what you’re promoting, you can test a long and a short version.

Okay. You can [00:14:00] be, I, the most important thing with your copy is that you are super specific about who you’re reaching. Why they should care. Okay. What your action you want them to take. You wanna be really specific in your messaging. So whether that is short or long to get it across, you need to be really honed in on your messaging.

[00:14:18] Kris Ward: Okay. Be clear on that. All right. Okay. So I, this is an awkward thing for me, but we don’t know. We don’t know. And although we’ve started doing ads recently, I’m not in charge of that. So what are some other mistakes or misunderstandings that we have? 

[00:14:34] Samantha Fine: Yeah, so we talked about the boosting, we talked about a little bit about the objective.

That is, that’s so important. I’m gonna hit it over the head again because you’re making sure your objective is aligned to your business goal is critical to your success. I would say two kind of in line with that, but also just thinking in general about how you’re setting up your ads.

Something I’m seeing a lot of business owners do is these [00:15:00] ads that drive to your Instagram account. So meta actually like tricks you a little bit here. When you boost a post, which we’re not gonna do, 

[00:15:09] Kris Ward: okay? 

[00:15:09] Samantha Fine: They recommend your objective is to drive to your Instagram account. That’s not an objective, it’s not a business school, that’s a destination.

But the strategy a lot of people are trying to use this for is to get people into their dms. So if you’re gonna use ads to take some of the selling off of your plate and send people into a funnel to take some of the work off of you. Getting them into the dms to start a conversation that’s not gonna do that.

Again, you just, you really wanna rethink about what can I, how can I use my ads to bring, get my message in front of new people or bring them into my world and use, whether it’s emails, your funnel, et cetera, to take that selling off of your plate. That’s where you’re gonna have not only the most success with your ads, but also be able to get more of that time back. So that’s, I would say like a huge thing. I want everybody to think [00:16:00] about when they’re putting together their ad strategy. 

[00:16:02] Kris Ward: Okay. Fantastic. All right, so we’re not gonna do that. And because also I think it would bleed out too, even if we get them in the dms, some are gonna drop off and you didn’t 

get back to them time and it’s more work and Yeah, so we just want them to opt into whatever it is, a masterclass or something like that.

Yeah. Okay. 

[00:16:17] Samantha Fine: Exactly. 

[00:16:18] Kris Ward: Yeah. 

[00:16:19] Samantha Fine: Another one is the tech side. So I mentioned earlier about the pixel having your megapixel set up. So important. I unfortunately, like I’ve seen people run ads, I’ve seen agencies run ads for people without setting their pixel up. You have to have your pixel up, you have to have it in place and set up properly so that you can get that tracking.

Okay. And it’s not that a lot of, some people can be really nervous about tech. It’s not that complicated, I have a free training on how to do it. Okay. I’m happy to share it with you to include in the show notes if you’d like, but it’s super simple. Like it, you ha it’s just, it’s what’s going to help you get that data and make sure your ads are as effective as possible.

[00:16:59] Kris Ward: [00:17:00] Okay. So the pixel’s non-negotiable. Fantastic. 

[00:17:02] Samantha Fine: Yep. 

[00:17:02] Kris Ward: Is there, I guess it depends on your audience and what your offer is, but I, are weekends better than weekdays? 

[00:17:11] Samantha Fine: Not necessarily. It does depend, but I don’t recommend putting, there are places you can put rules in place and I don’t recommend doing that.

Okay. At least not until you’ve gone through a number of tests. Okay. But you really wanna let it run across the different placements. You wanna let it run all the different days, et cetera. You don’t wanna put these restrictions on unless, like if you’re a business that is only like open during certain hours, do you want be able to call you?

Yeah, sure. Put those parameters in place, but if you’re sending them to an online destination and it’s things that are running in the background. I have seen people get leads, on Tuesday at 2:00 AM

[00:17:49] Kris Ward: yeah. For sure. I couldn’t see, let’s scroll right? 

[00:17:52] Samantha Fine: Yeah. 

[00:17:52] Kris Ward: And then also we’re dealing with such a small, the world’s a small village now.

Alright, so we’re going from the ads. We’re gonna get them into a funnel. [00:18:00] What are some mistakes with the funnel being too elaborate, too short. Yeah. We wanna see the conversion lead generation. Okay, great. You’ve hit on the ad. We wanna get that conversion. What are some funnel tips? 

[00:18:12] Samantha Fine: Oh yes.

Okay. So one, like you wanna look at the full picture, right? When you’re looking at your metrics, make sure that you’re not just looking at your funnel in isolation and your ad in isolation. Look at it cohesively. ’cause your ad supports the funnel. So that’s one thing for sure make sure you’re hitting all of your key benchmarks across, your leads and the conversion rates there.

Are they opting in? Are you getting drop offs on upsells? Are they converting in the end? A huge trend I’m seeing right now with funnels is that it’s taking people longer to build that trust and to get someone from stranger to buyer. So building a little bit more time into your funnel. So if you have a free workshop, instead of the historical two week lead up, you’re gonna promote and run ads for two weeks leading up to your live event date.

[00:19:00] Extend that out a bit. Extend it out to 30 days. But make sure that you’re not just pulling leads in and then not talking to them for 30 days. Yeah. Add pre-event emails. Yeah. Into your sequence so that each week, especially for those that join earlier in that, yeah, in that 30 days, they’re getting content from you.

They’re getting to know you and not like your standard weekly emails, specific content that’s about you, about the workshop. Giving them a quick win beforehand. So when they get to that launch event,

now they already know you. They’ve already gotten maybe a quick win from you. They’re already aware of what you offer a little bit, and they’re primed, so they’re showing up to this like already eager and ready to buy from you.

[00:19:40] Kris Ward: So that’s a good point. As you were talking, I was thinking, okay, I, we, I was nodding my head, patting myself on the back, feeling really proud of myself there for a minute and I was thinking, yes, we do have okay, email sequence and when you first log in and reminders. And I don’t know, maybe there’s, depending on how far out, whether it’s three weeks or one week, there’s something like seven [00:20:00] emails.

But I think to your point it’s giving them, again, you don’t wanna be living in this world. This is what we’re gonna show you. You don’t wanna miss that, that’s fine. But maybe some quick wins. And then maybe also something like more personable when I call it personal bull, not personal, Yeah. And does that fall into the category of a testimonial oh, here’s a quick story about a client. Or Does that sound like I’m selling before they even get there? Or do I tell them about a recent adventure I’d been on? Or, Hey, just so you get to know me, here’s a funny story. 

[00:20:30] Samantha Fine: I think it can be both. Okay. And I think you can weave them together.

It doesn’t, sharing a client case study or a testimonial doesn’t necessarily need to be about selling. It can be more about painting a picture for that person. This is what’s possible for you. And of course they do need to know who you are, right? People buy from people. So making sure you are using that opportunity to introduce yourself.

Share your story, give them that chance to connect with you before you even get to that event. 

[00:20:59] Kris Ward: And even if [00:21:00] you give a testimonial, it’s still selling the fact that I’m asking for your time. That’s selling. Yeah. Nothing is free. Oh yeah. So I do think, I would bet a lot of us miss that we do the email campaign in the funnel to get them there, but we could be making that warmer along the way.

[00:21:15] Samantha Fine: Absolutely. Okay. Absolutely. Okay. Another. 

[00:21:20] Kris Ward: Go ahead. I’m sorry. 

[00:21:21] Samantha Fine: I was just gonna say, another thing I am seeing as part of that is this opportunity for that one-on-one connection. So whether that if you’re doing a live event, if it’s pairing an open Q&A or an invitation to DM you or some sort of some people do it as an add-on, like it’s a free event, but if you wanna join me for a live Q&A or session afterwards, they can pay for that. Like it depends on, the business structure, but people want to connect with people. 

[00:21:49] Kris Ward: Yeah. 

[00:21:49] Samantha Fine: That, especially in the age of AI, we talked about AI and ads. It’s a whole other topic. 

[00:21:56] Kris Ward: Yeah. 

[00:21:56] Samantha Fine: But they want that connection [00:22:00] and so being able to give them that opportunity to ask their questions. That’s another thing that I’m seeing, be really effective for increasing sales, especially for live launches.

[00:22:10] Kris Ward: Yeah, we do that on the sales call is here, is the price range at the end. Yes. Here’s some tips, the how tos and stuff, and if you want more, yes, we do have an offer and then we give a price range, meaning look I really think you’re gonna be at the bottom of the price range, but I do wanna make sure and also…

everybody, every business, every person I have ever dealt with, they think their situation, their business is unique. And I always say, you may be special, but you’re not unique. And, but they have this one question like I have this really imp I have high quality clients, or I have high security, or what, like whatever their barriers, that’s keeping them stuck.

And so to me, I just think let’s unstuck them, right? Because they’re like, oh yeah, this would be great. But so as part of my process to it, after you watch the masterclass when you’re with me on the live, [00:23:00] then we have a follow up where you get to book a half hour with me and that’s where we to answer your questions and therefore, if you’re interested in our services, we can tell you more and tell you where you are in the range of the price.

Yeah. 

[00:23:09] Samantha Fine: Okay. Yeah, I love that I do something similar as well. 

[00:23:12] Kris Ward: Yeah. 

[00:23:13] Samantha Fine: So I think, yeah, having some, whether it’s a call or a Q&A or something, I think that’s really beneficial. 

[00:23:20] Kris Ward: Perfect. Okay. Alright, so we’ve got the test, we’ve got a warm email process. And then I guess we can rinse and repeat, like there’s no reason why we do a masterclass and we don’t start the ads all over again.

[00:23:34] Samantha Fine: Yeah, I mean it depends on, of course, how long you are, how often you’re doing a live launch, right? Yeah, that’s true. If you’re not doing them, conse consecutively every month. What’s something else that you have available, whether it’s like a low ticket funnel, is it just a standard lead magnet funnel to build your audience?

A huge mistake I see people make is they only run ads for a launch and then they launch three times a year and there’s multiple months [00:24:00] that they’re not bringing new people into their audience, their world, they’re just right. They’re, maybe they’re on organic social or whatnot, but they’re not consistently bringing new people to them, right?

And so you’re still working with that same audience that you brought in. But if you’re consistently bringing new people in, could be the same offer that you launched with. It could be other offers in your arsenal. It could be, I generally I, things have changed a little bit. I used to say run lads to a free lead magnet, whether you have something to sell them or not.

Yeah. Now I would say you wanna have something to sell them, even if it’s low ticket. Yeah. 

[00:24:34] Kris Ward: Yeah. 

[00:24:34] Samantha Fine: Just to make sure that you’re not filling your list with freebie seekers. You can validate it a little bit more. Yeah. When you give them something to buy, but have something set up to use in between your launches.

[00:24:44] Kris Ward: And so really it’s like you’re cooking keep the oven warm,

[00:24:48] Samantha Fine: yeah. 

[00:24:48] Kris Ward: Keep the pot on. Simmer. Okay. Oh my gosh. Lots of content that we covered really quickly. Okay. Samantha, where can people find more of your brilliance? 

[00:24:56] Samantha Fine: Yes, so I’m really active on Instagram, Samantha find [00:25:00] digital is my handle. Feel free to shoot me a DM there. And yeah…

[00:25:04] Kris Ward: Okay. Make sure you share this show with a business buddy. Do not have them banging around by themselves. There’s tons of content here, and thank you again, Samantha and everyone else will see you in the next episode. 

[00:25:15] Samantha Fine: Thank you for having me.