Lead Nurturing Strategy with Email Marketing That Converts! with Kristi Mitchell

 Episode Summary

You can find Kristi Mitchell at:

Website:  https://www.kristimitchell.com/

LinkedIn: https://www.linkedin.com/in/kristimitchell/

Podcast:  https://app.helloaudio.fm/feed/d04c9c95-fadd-4f0b-a173-d800c744449f/signup

#KrisWard

#EmailMarketingTips

#LeadNurturing

Kristi Mitchell Podcast Interview

[00:00:00] Kris Ward: Hey everyone. Welcome to another episode of Win The Hour, Win The Day, and I am your host, Kris Ward. And today in the house we have Kristi Mitchell and she’s gonna talk to us about marketing strategies. So let’s get to it. Welcome to the show, Kristi. 

[00:00:13] Kristi Mitchell: Thank you so much Kris. 

[00:00:14] Kris Ward: Okay. The first thing we’re gonna talk about, we’re gonna talk about funnels, but I wanna redefine that ’cause you come at this very different, I know from so many people when you hear funnels, you think of expensive stuff, running ad campaigns, big influencers with big products.

[00:00:29] Kris Ward: And you’re like, that’s not me. So is this a show for me? But let’s get to it. ’cause you really redefine that in a very different way. 

[00:00:37] Kristi Mitchell: Yes, I’m not talking about big, complicated, complex marketing funnels. I talk about the marketing funnel framework as a way to really organize and prioritize marketing efforts because marketing does feel so huge and complicated and overwhelming to most business owners.

[00:00:55] Kris Ward: And let’s redefine marketing for a minute, because I think again, we tend to [00:01:00] think of that as something that, you hear about a marketing campaign. We tend to associate a big amount of time and money and attention devoted to that. But in just being in the modern business world, we are marketing every day, whether we’re acknowledging it or not. So I think we need to talk about that first. 

[00:01:18] Kristi Mitchell: Yes. And I act. I love that you’re taking a step back because so often I think business owners confuse marketing and sales. Marketing is building your audience. Okay. It is building a following of people who care what you have to say about it. Doesn’t mean that you’re necessarily selling to them, because sometimes they hear business owners say I don’t really need clients right now, so I don’t need to be doing marketing.

[00:01:38] Kristi Mitchell: And that is such a huge mistake. ’cause you should always be marketing because you always want to be building your following of people who care about what you have to say. 

[00:01:46] Kris Ward: Yeah, the day you’re hungry is not the day you go plant crops. 

[00:01:50] Kristi Mitchell: No. 

[00:01:51] Kris Ward: Yes. And I think what you said there too is. It’s really putting the message out about your business.

[00:01:57] Kris Ward: Whereas I think we sometimes get lulled [00:02:00] into the fact of, oh, I am an established business doing well, and I think we hear marketing like Apple Marketing at McDonald’s. So then you think, oh, when you get to a certain plateau, you can afford marketing. But marketing is how we communicate about what we do, and that looks like in different forms, whether it’s email, whether it’s LinkedIn, all those things are marketing, and I don’t think we acknowledge that enough.

[00:02:23] Kristi Mitchell: Yes, for sure. There are so many moving pieces to marketing. I think that’s what ends up making it really confusing and overwhelming for business owners. And again, that’s why I like to bring in the marketing funnel framework because I think it helps us wrap our minds around what okay is marketing and how do we build a strategic marketing plan that doesn’t require us to invest huge amounts of money or have these complex systems in our business.

[00:02:50] Kris Ward: Okay. And that’s innate. And you’re right, the framework, I think is an important word versus something that is outside the business or we use over here, put a spotlight on something over there. All right, [00:03:00] so let’s get to it then. Let’s talk about that framework. Yeah. What is the first thing in the framework?

[00:03:04] Kris Ward: What does this framework look like? 

[00:03:06] Kristi Mitchell: Yeah. So if you think about a funnel, right? The widest part is on the top, the narrowest part is on the bottom, right? Like just let’s picture inverted triangle here. Okay? So at the top of the funnel, that’s attract, and that is how are new people learning about you? And I think a lot of times business owners equate marketing to those very top of the funnel activities.

[00:03:24] Kristi Mitchell: Oh, I just need to increase my visibility. I just need more people to learn about me and what it is that I’m doing. Ultimately, that’s really just the first stage of marketing. That’s the awareness pizza that’s letting people know about you. Then what you wanna do is, how I refer to it, is bring people into your world and nurture them, educate them, provide them really value add content that helps solves problems that they’re facing in their business or their life.

[00:03:48] Kristi Mitchell: And so the top is attract. The next stage is convert. Okay? And that is converting someone to become a lead, which really at the end of the day just means getting them to fill out a form for you in exchange for something [00:04:00] of value. I just hosted a masterclass today that is a convert tactic. It’s a free class that I host that people can come, they have to register.

[00:04:07] Kristi Mitchell: Now I have their name and email address, right? It could be some sort of downloadable lead magnet, freebie type thing. Whatever it is, it’s something that is valuable enough that someone is willing to say, yes, I will give you my name and email address in exchange for that thing. And the reason that Convert Stage is so important is because then that enables you to move down to the next stage, which is nurture.

[00:04:29] Kristi Mitchell: Okay. And that stay in touch with people over time. Because especially in service based businesses, that’s the space that I play in. People aren’t ready to buy the first time they hear about you. So we need to have these marketing systems in place to nurture them and build trust over time. So nurture is really key, especially in service-based businesses where we need to build that trust, we need to show our expertise and how we can make their lives better.

[00:04:53] Kristi Mitchell: And then the very last stage of the bottom of the funnel is close, which that’s making the sale when the timing is right. It’s more on the sales [00:05:00] end. That’s that handoff between marketing and sales. But I, when I work with my clients one-on-one, we do talk about what could you be doing in your marketing all along the way that makes closing that deal a little bit easier.

[00:05:10] Kris Ward: Yeah. Okay. There’s so much to unpack, so I don’t even know where to start. We’ll go at the, we’ll start at the beginning, I think there with that sound in the music. All right. Okay. So each one of those points, there’s a lot that we could dive into. So attract, yes, visibility. I love that you gave us an overview so we know what we’re talking about.

[00:05:26] Kris Ward: We’re talking about attract, convert, nurture, and then close the deal. Alright? Yep. So then with attract visibility, let’s just give us a quick little rundown so that we have that in our mind. ’cause we get so confused. There’s so much coming at us. What are some things, what are we counting as visibility?

[00:05:43] Kristi Mitchell: Yes, there are so many things, and I wanna start by just saying all of the things I’m about to list off, I do not want any business owner to go and do all of those things. 

[00:05:52] Kris Ward: Okay. 

[00:05:52] Kristi Mitchell: This is another area where I think. Again, it marketing becomes complicated and overwhelming because there’s so many options, and a lot of times [00:06:00] we just feel like overwhelmed and bogged down by all of those options.

[00:06:03] Kris Ward: Yeah. 

[00:06:03] Kristi Mitchell: But if we can reframe our mindset and say, okay, we’re looking at these as what are the things that make the most sense for me? How do I want to show up for my business in order to connect with my ideal clients? 

[00:06:13] Kris Ward: Like a buffet I can pick from this buffet. 

[00:06:15] Kristi Mitchell: Exactly. Yeah. You’re not supposed to eat everything on the buffet.

[00:06:18] Kristi Mitchell: Yeah. Great analogy. Okay, at the attract phase, we could think about things like social media. Okay. We can meet new people. I’m a huge fan of LinkedIn. That is where I live and play all of the time. I meet so many people through LinkedIn. Yeah, the algorithms and my content gets in front of new people or someone refers someone to me, whatever it is, social media can be a really great way to get in front of new people.

[00:06:39] Kristi Mitchell: You could also be someone who is doing presentations, whether they’re in person, virtual speaking at conferences. Networking. I count at this top of the funnel, right? Meeting new people being on other people’s podcasts, right? As a guest on the podcast, new people are now learning about me. Yeah.

[00:06:56] Kristi Mitchell: A blog on your website optimized for SEO [00:07:00] so that when people are typing things into Google, they’re arriving for you at the result. All of these things fit in that top of the funnel that attract phase. 

[00:07:08] Kris Ward: That’s really good because they’re all things that are doable that we can do. That was the most redundant sentence ever.

[00:07:15] Kris Ward: Write that down. They’re doable. That we can do. There’s some deep thought there. People, they’re all things that are affordable that we can implement and I think, again, marketing seems have a big almost output. Like we’re pushing something out there, we’re putting the bat signal up in the sky, let us not confuse this with the fact that when I’m posting on LinkedIn on a regular basis, that’s marketing and letting people know.

[00:07:37] Kris Ward: And you’re right, it really is marketing. Not only when I’m a guest in somebody’s show, I do a lot of guest spots. But you being here, this is, I also think. For me, having a podcast has really been one of the best things I’ve done for my business because it’s really like now we have a different relationship than we would’ve ever had I not had this show, it’s really five dates in one we met before the show, we’ve talked, [00:08:00] now we’re following each other and linked it just, it, it amplifies and accelerates the relationship and a big deal.

[00:08:05] Kris Ward: So yeah. And then it’s built on a real relationship. Like here we are, we have this relationship and now I know what you do. But still, at the end of the day. We don’t live on the same street and our kids are not in soccer together. This is a marketing tactic. Okay, perfect.

[00:08:19] Kris Ward: For sure. Alright, so that’s some stuff about Avis visibility. Okay. And then we move to convert and leads, I think this gets a little clunky for people because then they’re like at the conversions and are my conversions good? And then do I have to have some crazy, intense lead magnet.

[00:08:35] Kris Ward: But it can be a lot of things. We’re just looking to some sort, sustain a relationship. I would even count, like I, back to the podcast, you have your, I have your email, you now have mine. There is some sort of conversion happening here. 

[00:08:53] Kristi Mitchell: Yes. Yeah, especially if you get permission to add someone to your list, right?

[00:08:57] Kristi Mitchell: So even just if you have booking forms, whether it’s you’re [00:09:00] hosting your own podcast or you’re doing, I always tell people, if you’re doing networking calls and you’re using a scheduling tool. Most tools easily allow you to add a question to that, asking if people are willing to be added to your email list.

[00:09:10] Kristi Mitchell: Okay. So that could be a conversion tactic for you. 

[00:09:12] Kris Ward: Okay, got you. All right. Fantastic. Okay, can you throw we did talk about some of the things that you can offer for the conversion, so yeah, let’s move on then quickly to the nurturing. I think this is probably where people drop the ball the most. Would you think?

[00:09:29] Kristi Mitchell: I say usually convert and nurture. Yes. Okay. Okay. Because you, ’cause you really can’t nurture if you’re not converting. 

[00:09:36] Kris Ward: Okay. So what do you think the biggest mistakes you’re making there are? 

[00:09:40] Kristi Mitchell: So nurture. I think a lot of people underestimate the value of email marketing. Yeah. So when I work with my clients on nurture, it’s email marketing and social media.

[00:09:52] Kristi Mitchell: Okay. And I always say for all the evil that there is on social media, the one good thing is you can double dip with it. And it can help you attract and nurture. Okay. ’cause it can [00:10:00] help you get out in front of people and if people are following you and you’re posting and engaging consistently, then there’s also a nurture piece there as well.

[00:10:07] Kristi Mitchell: But it’s not enough. And that’s the mistake I see business owners make is okay, I’m showing up. Even on a platform like LinkedIn, I’m showing up regularly, I’m engaging with my audience, I’m nurturing them in that way. I don’t feel like creating an email list. Email marketing is dead. I hear all these things.

[00:10:21] Kristi Mitchell: It’s not true. You don’t own your presence on social media. People need to remember that. And we’ve seen it happen right when TikTok went away overnight. Yeah. I personally have wound up in LinkedIn jail a few years ago, I call it that. I got locked out. 

[00:10:34] Kris Ward: Yeah, because it is, you’re right. I didn’t even, I hadn’t heard of anybody going to LinkedIn jail yet.

[00:10:38] Kris Ward: I’ve been in, I’ve been in Instagram jail myself. I, in the end, this is my favorite part I love, I wanna have a business one day like this where you can just do something randomly without any explanation and you can’t find anyone. Explain what was my little baby Instagram account that I’m not even I’m not even active on Instagram.

[00:10:56] Kris Ward: What could I have done to you? But you’re right. You can end up in [00:11:00] jail or the platform could just be down. They could break or whatever, yes. Yeah. And so at the end of the day, you have to remember you don’t own that presence. And also you could be the most consistent engager and poster ever.

[00:11:13] Kristi Mitchell: It doesn’t mean that everyone who’s connected with you is gonna see your content. Yeah. And so you have to remember that email marketing is a really good way to stay in front of your audience on a consistent basis. 

[00:11:23] Kristi Mitchell: I think something else you said that was really profound, and we know it, but I think I always say, oh, I forgot.

[00:11:28] Kristi Mitchell: I knew that one of the things you said is look, when you’re nurturing. They’re, when they’re ready to buy ’cause they’re not gonna buy for me the first time, and we do. I think still come to the game with a sense of failure of huh, I met with her and or she, somebody commented on my post about, Hey, here’s the big five ways, big five, five biggest mistakes you make with a virtual assistant and why they’re ghosting you.

[00:11:49] Kristi Mitchell: And then they’re like all in and, whatever. They ask me a question in the dm, but then it doesn’t go anywhere. And you think, oh man, I lost that one. But it’s no, they just met you. And I think we [00:12:00] still, no matter how much people tell you that, you get confused and think you didn’t put your best foot forward if you didn’t convert somebody the first time out.

[00:12:09] Kristi Mitchell: Yes. Yeah, for sure. And I’ve seen so many of the clients I work with, they end up feeling this huge sense of relief when they finally have their email marketing act together. Because it’s a way for you to be capturing people’s names and email addresses. And if you can commit to even just once a month, send an email to your list that has a valuable tip or trick or some sort of process that is gonna make their life easier.

[00:12:34] Kristi Mitchell: If you get in the habit of doing that, you don’t have to worry about, oh my gosh, who were all those people that dmd me and have I sent follow up messages now that it’s been a month, two months, six months, a year since they met me? If you get your email marketing in order. You can rest assured knowing that the people who got on your list are gonna hear from you regularly and they’re gonna get the information as they need it and they will decide when the timing is right to work with [00:13:00] you.

[00:13:00] Kris Ward: I agree with you on that. Also, I think for me, as my business was growing, one of the things I noticed early on Shamefully was that I was rotating relationships instead of maintaining relationships. And it’s really easy to get caught up in that ’cause you’re chasing stuff and then without email marketing, you’re throwing it on LinkedIn and then all of a sudden, oh, Kristi was on my show this week.

[00:13:23] Kris Ward: So we’re now we’re top of mind and we’re going back and forth in each other’s posts, and that’s fantastic until I interview seven other people and now the algorithm is pushing you out and suddenly you’re someone I’m not chatting with anymore. So if we’re not purposeful about this, we just end up rotating relationships.

[00:13:39] Kristi Mitchell: Yes. Yeah. Yeah. 

[00:13:42] Kristi Mitchell: And that’s what again, back to the framework, when you think about a funnel, if you have these big gaping holes in it, you could keep filling the top of that funnel all day long. But if you have these huge holes, people are falling out. And then how many people are you really gonna be able to convert at the bottom?

[00:13:57] Kris Ward: Yeah. Yeah. It’s a little bit like dig the [00:14:00] ditch. Fill the ditch. We’re just constantly going. Yeah. Okay. Alright. And then closing the deal. So what do you think the biggest mistakes you see there are? 

[00:14:09] Kristi Mitchell: Yeah, I, again, it goes back to what I said earlier at the beginning is like people confuse sales and marketing.

[00:14:15] Kristi Mitchell: They are different. You do always need to be marketing. You’re not necessarily always selling, but in terms of how I work with my clients on the stage of the funnel, I think about again, what can you be doing in your marketing all along the way to make closing the deal easier? So that’s things like testimonials and case studies and online reviews and way that ways that.

[00:14:36] Kristi Mitchell: Those prospective clients who might be considering working with you can go out and do their homework and research and say, okay, what did other people experience as a result of working with you? And can I see myself in their shoes achieving the same results? 

[00:14:48] Kris Ward: And to your earlier point, it’s. So much, I don’t even know what the word is, so soothing.

[00:14:54] Kris Ward: When you see somebody like on your calendar and they’ve opted in for a time to ask about your [00:15:00] services. Just this week I had two different people saying, okay, I saw this on LinkedIn and I saw this on LinkedIn. One was a video, one was a post, and now they’re asking to meet with me. That’s a different game.

[00:15:09] Kris Ward: Going into that you have asked me. And it just changes the game completely. It makes it so relaxing. It’s so easy, they’ve done their homework. So to your point, is it, am I guaranteed those two sales? No, but I’m certainly starting off with much stronger footing. I. When I go into that, they’re interested.

[00:15:29] Kris Ward: They have raised their hand and so that, that hill you have to climb in a sales call. It’s really not there when this setup is, in this situation. 

[00:15:39] Kristi Mitchell: Yeah. And when they’ve done, when you have a strategic marketing and plan in place, what I have found is those calls go so much better because PE not all the time, but a lot of the time they are way more qualified.

[00:15:53] Kristi Mitchell: Yeah. Because they’ve done their research, they’ve looked at your website, they’ve looked at the freebies, you have the blog, you have, listen to the podcast or a podcast [00:16:00] guest episode you are on. Like when you see that people are booking a call after they’ve done those things to your Yeah, like you just said, like they’re showing up more qualified.

[00:16:09] Kris Ward: Yeah. Oh, to your point. Yeah. Yeah, for sure. Okay. Alright. Where, I guess where does most of our energy go? We’ve got, they all seem equally important stages. Is there one that you think if you’re pressed for time, we need to lean into this more? 

[00:16:27] Kristi Mitchell: I’ve gotten asked this question before and it’s a tough one because like I mentioned earlier, I think typically the the go-to reaction is to equate marketing to those very top of the funnel activities. Yeah, the networking and the posting on social and those way, like I just need to get in front of more people. But again, if you only focus on that area and you don’t have a way to bring people into your world through a form of some sort, maybe if you’re not up for creating lead magnet right now, maybe it’s just a form to get on your email newsletter list.

[00:16:59] Kristi Mitchell: Yeah. And talk about [00:17:00] what value you share through your email newsletter list. And so to have that system in place of, okay, here’s a form, and then they get on my list, and then hopefully they get a few, drip campaign emails. So they get to learn about me, and then every month I’m gonna send an email newsletter, or I’m gonna send some sort of value add content.

[00:17:16] Kristi Mitchell: When you have that stuff in place, it makes. The top of the funnel activities way more effective because you’re bring, again, you’re bringing them down the funnel. Instead of losing them out the side constantly. 

[00:17:28] Kris Ward: Yeah. And I know sometimes I’ll talk to people and they’ll be like, oh my gosh. If I just, if I’m in front of someone, if I meet them, then I always convert them.

[00:17:35] Kris Ward: And it’s yeah, ’cause you had 15, 20 minutes, but you’re not really clear in a quick synopsis on what’s the problem you solve and who’s your client. So then they get this false sense of, oh, I just need more time. If I could sit down with a hundred people, I’d get a hundred people. But I would argue a, it’s not marketing, it’s barely sales because I’ve been there.

[00:17:53] Kris Ward: I’m not judging. It was really convincing people. It’s almost like I took a breath in and I was like some sort of [00:18:00] warrior like, here, I’m coming at you. And that’s not a strategy that’s reacting and trying to hunt really. It’s instead of gathering, you’re hunting, so I think to your point, that’s a we do have to see the value in all this and again, remind people, this is marketing.

[00:18:18] Kris Ward: It’s a strategy, not just getting out in front of people and trying to make people like you. 

[00:18:24] Kristi Mitchell: Yes. Yeah. 

[00:18:26] Kris Ward: Okay. Alright. What are some other big mistakes happening all the time? 

[00:18:31] Kristi Mitchell: Trying to do too many things. 

[00:18:33] Kris Ward: Oh, that’s a good one. Yeah. Yeah. Okay. Yeah. 

[00:18:36] Kristi Mitchell: And like it’s the comparisonitis, right? It’s oh, someone else is doing this and so I should do that too.

[00:18:41] Kristi Mitchell: But it might not make sense for you. It might not be the way that you want to show up for your business, and it might not be the way that you’re gonna connect with your ideal clients. So that’s a common mistake I see is like business owners comparing themselves to other people and trying to do all of the things.

[00:18:55] Kristi Mitchell: A lot of times when I work with my clients, it’s giving them permission to stop doing things that haven’t [00:19:00] been working for them. Yeah, and let’s double down on the things that are working. It’s not always about adding more quality over quantity. 

[00:19:07] Kris Ward: It can be you. You can be persuaded really quickly. I know I.

[00:19:11] Kris Ward: I work with entrepreneurs, coaches, consultants, and they’re often the go-to person in their life. They’re really, and on paper they look good, but yet they’re working way too many hours for this point in their journey, right? So we help them with their virtual assistants and our signature sup, super toolkits, all these things.

[00:19:26] Kris Ward: And these people are barely on LinkedIn because they’re just they’re constantly thinking. Once they get past this next thing, things will be different. And then I say, Hey, how long have you been saying that for? Like 10 years, and then I have people trying to convince me I should be on Instagram.

[00:19:40] Kris Ward: I’m like, listen, my people are not on Instagram and you with your makeup or whatever you’re doing, may have millions of people there. My people are not on Instagram. And yet you still feel pressure or guilt every once in a while. Maybe I should throw something up there, just enough to Yes.

[00:19:54] Kris Ward: Keep my sort of fishing pond in that, see if I can get one fish fishing rod in the pond. But I think [00:20:00] it’s, you are so right. We have to be purposeful and keep using that word that you use, which is strategic. 

[00:20:06] Kristi Mitchell: Yes. 

[00:20:08] Kris Ward: Yeah. 

[00:20:08] Kristi Mitchell: Yeah. Strategically thinking like what is the journey you want to bring people on?

[00:20:12] Kristi Mitchell: Is it connecting with new people on LinkedIn and then getting them over to your email list so then you can nurture them over time? Or is it getting people to subscribe to your podcast because then you know that content’s getting dripped out and you’re nurturing them that way. It’s marketing plans can look, can and should look very different.

[00:20:28] Kristi Mitchell: I always say like I have standard processes and frameworks that I take all of my clients through because they’re tried and true and they work, but everybody’s marketing plan looks different. Because every business is different. 

[00:20:39] Kris Ward: Yeah, that makes sense. And that’s a really good point because we do tend to see, as you say, comparitis, when we see something online and you’re like, oh, okay, and I listen, I also have, here’s a hotspot for me. When people come on and say they did this major accomplishment doing this, I always feel like they’re [00:21:00] misrepresenting this. So to me it’s like they’ll say something, my pet peeve is I made whatever, $30,000 in a day and here’s here often to get my formula.

[00:21:09] Kris Ward: And to me it’s like saying Michael Phelps got whatever, 12 gold medals. Yeah, I did it in one day. Yeah, you earned them in one day, but you’ve been training it since you were four. Yes. How many? Hundreds of thousands of hours. So you didn’t do anything in a day you collected that day from, based on your experience Yes.

[00:21:28] Kris Ward: And imp everything else you implemented over the years? And so I think that’s the thing. We all keep pivoting. Pivot. Going around like a crazy person reacting and seeing them as one-offs and not understanding to the bigger picture. This is a marketing strategy, not just chasing the next thing that you hear is happening.

[00:21:47] Kristi Mitchell: Yes, and I. I’ve talked to so many business owners on my show on fudge your marketing about buying into things like this where it’s oh, there was this big [00:22:00] coach and they promised these specific outcomes and these huge numbers and yeah, it looks great. Yeah. But the people that I talked to on my show say, yeah, I bought into this thing and invested in it and pulled my hair out and just about killed myself trying to execute everything they told me I had to, and none of it felt aligned and I didn’t get results. Yeah. And then I felt bad about myself ’cause it’s like, what did I do wrong? I thought I did everything they told me to. But at the end of the day, you can’t just take someone else’s thing and expect it to work for you if you haven’t done the work to customize it for yourself.

[00:22:30] Kris Ward: That is such a good point because I’ve done that, back in earlier years where I think this doesn’t feel right to me and this is what they’re doing, but they’re making millions of dollars. Who am I to question that? And then years later I realize, yeah, ’cause I’m not that person to that audience ringing my bell that way.

[00:22:47] Kris Ward: I’m not like, they’ve got this sort of loud Barnaby Bailey type circus thing happening. That’s not my mojo and they’re not my people. But I think, who am I to question this person who says they’re making $5 million a year? And I, okay. I should, [00:23:00] listen from learn from their mistakes, but it just was not, maybe a great dress, but it’s not my size.

[00:23:06] Kristi Mitchell: Yes, you are like the queen of analogies. I love it. 

[00:23:10] Kris Ward: Thank you. Alright. Where can people find more of your brilliance, Kristi? 

[00:23:15] Kristi Mitchell: Oh my gosh, I’m in all the places. No, I’m not. ’cause then I would be not following my own advice. LinkedIn for sure. ’cause I live there. Okay. LinkedIn’s a great place to connect with me.

[00:23:24] Kristi Mitchell: Let me know you heard about me on Win The Hour Win The D d day. My website, kristimitchell.com. Tons of free resources because I do practice what I preach. And my podcast. Un Fudge Your Marketing is on all the major players. 

[00:23:37] Kris Ward: Okay, we’ll make sure to put all of that in the show notes. I think there’s a lot of takeaways here and just reframing it and remembering and how we get distracted.

[00:23:45] Kris Ward: So please share this show with a business buddy. Do not let them bang around on their own. And we will see you in the next episode. And thank you again, Kristi. This was awesome. 

[00:23:54] Kristi Mitchell: Thanks so much for having me.