Brand Consistency Mistakes Killing Your Trust Online! With Nikki Clements

Episode Summary

Nikki Clements Podcast Interview

[00:00:00] Kris Ward: Hey everyone. Welcome to another episode of Win The Hour Win The Day, and I am your host, Kris Ward. And today in the house we have Nikki Clements and she is a brand and design strategist. So we’re gonna get into a little conversation about branding, but listen. Here’s my pet peeve.

I think too many at times these conversations go too broad and too wild. Too wide, not wild, too wide. So let’s get some substance here. First of all, welcome to the show, Nikki. 

[00:00:29] Nikki Clements: Hello. Great. Thanks for having me, Kris. It’s really exciting to be here. 

[00:00:33] Kris Ward: Fantastic. Okay, so here’s my pet peeve with branding. I talk to people all the time about this.

I’ve run into all different professionals all different levels, and often you hear brand specialists say things like, you have to be consistent and you have to be authentic with your brand. And I always feel like how can people measure that? If I’m looking at my stuff, clearly, if I put it out there, I think I’m being authentic.

I think I’m being consistent. So how [00:01:00] am I supposed to evaluate that? So I don’t love it when we say broad sweeping things like that, I don’t find it helpful. So I think we’re gonna get into a little bit more substance here, but can you relate to my little pet peeve? 

[00:01:13] Nikki Clements: Yeah, I can. Because authentic what?

Authentic. ’cause we all are being ourselves, aren’t we? 

[00:01:19] Kris Ward: Yeah. Yeah. 

[00:01:20] Nikki Clements: Really that’s what, who we want to be and who we want to be seen as. We don’t want to be going seen as somebody else do we? So we’re always trying to be authentic. We’ll try and be consistent. 

[00:01:30] Kris Ward: Yeah. 

[00:01:30] Nikki Clements: Because that’s thrown out there so much, isn’t it?

[00:01:32] Kris Ward: Yeah. 

[00:01:33] Nikki Clements: But I think people overthink it a lot. Yeah. As well. And when it links to branding, it’s more about sticking to the same thing, sticking to your colors, sticking to your fonts, sticking to who you’re talking to. Don’t try and talk to everyone, do you know? And it’s that the authenticity just comes across when you are being yourself.

[00:01:56] Kris Ward: As well. That’s a good point. Okay. That is a good point. Yeah. Yeah. Yeah. [00:02:00] When you stop thinking so much about branding and you just be you, instead of, I think it thinking with that other part of your brain where we are all taught to be like, oh, this is what I would sound like if I was more professional, or if I wanna look like I’ve, I’m trying harder or more experienced. You’re just trying to, in theory, put your best foot forward, but you’re overthinking it. 

[00:02:19] Nikki Clements: Yeah. And sometimes I don’t like that word professional. 

[00:02:23] Kris Ward: Yeah. 

[00:02:23] Nikki Clements: It’s because it’s. What, even as a professional, if you’re an expert and you know what you’re doing, and somebody once said to me, said, if you’re in a room and you know just 1% more than somebody else, you’re the expert in that room.

[00:02:34] Kris Ward: Yeah. 

[00:02:35] Nikki Clements: What is a professional, 

[00:02:37] Kris Ward: that’s a good point because I never liked the authentic. It’s so vague. It’s so broad. And nobody, I’m sorry. I don’t think anyone tries to be inauthentic. So you get lost along the way. And I do know one of the areas, I struggled with in the beginning, and I talked about this numerous times, is just when you have to do a video, right? And you think, okay, shoulders back, try to sound intelligent or professional or polished. And [00:03:00] which the more we talk about this, that’s why social media is changing how we see business so much. ’cause the more we talk about this, right now, you and I are having a conversation.

We’re gonna interrupt each other. We’re gonna just use small words. We’re gonna laugh, we’re gonna, I’m gonna fumble a few words. It’s just gonna be what it’s gonna be and people are going to enjoy it ’cause we’re having a real conversation. And then somewhere with school or whatever, you stand there with your shoulders back and they teach you how to present.

And I had to learn that don’t present to people, talk to them. Like even if I’m doing a speaking gig on stage, you’re far more interesting if you’re talking to someone than you’re presenting. So I think, it does do us justice to remember you are smart, you’re not immature or unprofessional, so don’t try to lean into it more. Just be you. 

[00:03:46] Nikki Clements: Yeah. And that what, that’s where the authenticity comes across, doesn’t it? When you slip up. ’cause we are human. 

[00:03:52] Kris Ward: Yeah. 

[00:03:52] Nikki Clements: We all swear a little bit. We all, have our little quirks and we might stumble when we’re speaking as well. Yeah. And just, I do a lot of [00:04:00] my reels just walking with my dog.

[00:04:02] Kris Ward: Yeah. 

[00:04:02] Nikki Clements: Because, and just chatting about 

[00:04:04] Kris Ward: Yeah. 

[00:04:05] Nikki Clements: What I might be doing, and that where it comes across and my brand, so to speak, is very down to earth and just me. 

[00:04:14] Kris Ward: It is what you okay. Yeah. So when we talk about branding, I know one thing you say is don’t forget to look at the foundations, look at the basics.

So what are those basics to you? 

[00:04:25] Nikki Clements: So the basics to me is who you’re speaking to. 

[00:04:29] Kris Ward: Okay.

[00:04:29] Nikki Clements: You always need to know who you’re talking to, ’cause it does frames everything. Okay? Like your message, your colors, your fonts, your visuals. If you don’t know who you’re talking to, everything becomes a bit jumbled and nobody knows if you’re talking to them.

It’s if you’re starting a conversation, you need to be talking to a person, don’t you? And you want them to reply. It’s like knowing somebody’s name, 

[00:04:52] Kris Ward: right? 

[00:04:52] Nikki Clements: Not like you are Kris. Yeah. And you’re my ideal client, so I talked to Kris, whereas if you don’t know somebody’s name, you’re just saying [00:05:00] hello. Anybody out there? 

[00:05:01] Kris Ward: Yeah. 

[00:05:02] Nikki Clements: And it’s like nobody might turn around. 

[00:05:05] Kris Ward: Yeah. 

[00:05:05] Nikki Clements: Or you might get everyone turning around to, yeah. And everybody you want to speak to. Do you? 

[00:05:11] Kris Ward: So that brings up a good point. Right now I’m having a sort of aha moment. Two things. One is, again, I know so many of us have made that mistake in the beginning where you’re trying to present or talk to the masses.

’cause you think I’m putting this out on LinkedIn, or I’m making this video, and you think, I’m not like talking to one person. I’m talking to everybody. Strolling by, scrolling by. So then you think I should make it broad and include everybody. But you do, as you said, when you’re walking the dog, you’re just doing much better. If you are in your mind, you’re talking to one person. 

[00:05:43] Nikki Clements: Yeah. So I might be thinking about, I’m just using you as the expense and Kris, ’cause you’re with me, aren’t you? Yeah. So I, in my head I’m thinking I need to tell Kris this today. 

[00:05:52] Kris Ward: Yeah. 

[00:05:52] Nikki Clements: Because it’s really important. She needs to know about this.

Yeah, you just imagine that person and it be, even though you’re talking to your camera and [00:06:00] it’s always feels a bit ugh, doesn’t it? When you’re, 

[00:06:02] Kris Ward: yeah. 

[00:06:02] Nikki Clements: Talking to a phone on your own with your dog and anybody walking past you, a bit of a wally. But it just makes it that bit easier and it, the conversation flows better. Even though there’s no reply, you can just get the words out. It makes things easier. 

[00:06:17] Kris Ward: Yeah, that’s a good point. And even someone today, she reached out to me on LinkedIn. And she was so enthusiastic in her DM and she’s oh my gosh, how have I not met you before? And I love your energy and I love how you do this, that, and whatever.

And. I would get that compliment in person, but then again, I would try to be more polished online. ’cause you’re presenting to everybody. And I always thought if you and I are here laughing and joking and you get my humor, but online, I’m speaking to more than one person. So I was really. Di diluting my personality and yet to even just again today, she’s oh, I really loved your energy.

Whatever. Now we’re working together. It’s because I got outta my own way. So that’s the thing. Good, bad or indifferent, you [00:07:00] are who you are. And to find your people and the people who like working with you, you just have to be you. It sounds, this sounds so trite, but yet every day I get a deeper understanding of that. I’m like, okay, I thought I got it. Now I think I really get it. 

[00:07:13] Nikki Clements: Yeah. Some days some people it’s like Marmite, isn’t it? Some people love it. Some people hate it. 

[00:07:18] Kris Ward: Yeah. 

[00:07:18] Nikki Clements: And you’ve just got to be Marmite and you’ll attract the people that 

[00:07:22] Kris Ward: you gotta be. What, sorry? Mite 

[00:07:24] Nikki Clements: Marmite. Have you never heard of marmites?

It’s over. 

[00:07:26] Kris Ward: No, it’s. 

[00:07:26] Nikki Clements: It’s like a spread in the UK. 

[00:07:28] Kris Ward: Oh, okay. 

[00:07:30] Nikki Clements: Okay. Sorry. 

[00:07:31] Kris Ward: In case you have a know, she’s got a little bit of an English accent. I was gonna say at the top of the hour, I’ll be your interpreter, but sometimes I don’t know what she’s saying, okay. So sir I think I know that it’s like a, almost like a marmalade or something.

It’s a jam spread. Yeah. Yeah. 

[00:07:43] Nikki Clements: It’s some sort of a jam spread, but it’s funny. I don’t like it. 

[00:07:46] Kris Ward: Okay. 

[00:07:46] Nikki Clements: And now they used to eat lots of it. Yeah. And it’s one of them over here. They did some appetizer around it. You love it or you hate it? 

[00:07:52] Kris Ward: Yeah. Yeah. Okay. Okay. So now that we’ve sorted that out, what to have breakfast in the UK.

Alright, so looking [00:08:00] at the foundations, we wanna, we wanna do our own thing and just be us, right? And I know you talk, one of the things you talk about, don’t pick and mix. I thought that was a good phrase. Don’t pick and mix. What does that mean? 

[00:08:11] Nikki Clements: So pick and mix. I think once you’ve been in business for a while, you start, you might have got your logo from one place.

It could be DOI. You could have got it off a designer. Then you’ll go realize that you need a lead magnet so you go and do that. You do it yourself, or you get somebody else to help you, and then you go off and, oh, I need a website, or I need a landing page, and it starts becoming pick and mix because it’s coming from everywhere.

Yeah. And unless you have those foundations around your brand, and it’s all aligned to who you want to be, how you wanna be seen as. Then everything gets a bit pick and mix right to the shop where you get your sweeties and there’s a bag full of all different sweets and sometimes licorice doesn’t go with, and 

[00:08:52] Kris Ward: sweets people are candy. We’re good. Oh, keep going. Listen, I went to England once. I’m telling you there was a [00:09:00] sentence and there was a word in every single sentence that I’m like, I do not know what they’re talking to me about. I’ll just figure it out in a minute. Okay. So that is a good point and I think for so many of us. I know someone on my team is background with graphics and all this other stuff, but I would’ve never, I know you pick the font per for the logo per se, but I don’t think I would’ve given fonts as much attention as perhaps someone like you. I would’ve been like, oh. I know we talk a little bit less about fonts than we used to, but I would just be like, oh, I like this font.

It looks softer, or whatever. If I was typing something, I wouldn’t have seen it, and I never really thought about that as if I had this person do this and this person do that. It’s is it gonna be consistent across that? Because we know how important when we’re driving down the street and we’re looking for something to eat, we know we’re looking for visuals that we recognize.

Even if you’re over there. Avoiding that breakfast marmalade in England. If you’re looking for McDonald’s, you know what it’s gonna look like, right? Yeah. So we, but I think for me, I often forget that, that okay, [00:10:00] that’s for bigger companies, at the same time, I do know you can start a business without a logo for sure.

But once you start that business, and once you start using that logo, yeah, have your colors and everything, whether it’s your logo or your whatever, have it be consistent. 

[00:10:15] Nikki Clements: Yeah, that’s it. It’s keeping the same one. So wherever they go to you, whether it’s your website, whether they get a leaflet through, you do a flyer, whether they go on a landing page, they can recognize it’s you.

And it’s those visuals are the bits Yeah. That connects. ’cause we don’t read words come after visuals. I agree. 

[00:10:33] Kris Ward: Yeah. 

[00:10:34] Nikki Clements: It’s all scientifically proven that they recognize the visuals first.

And it connects with emotion and there’s a lot of psychology behind it, which completely different. Task for there, but it builds those connections.

And if somebody goes to your social media and then you’re sending them to a landing page to buy something, it doesn’t look the same. It’s is this his person? Yeah. It starts putting barriers and it’s all about that trust. It’s is this a [00:11:00] scam? Could it be, 

[00:11:00] Kris Ward: yeah.

[00:11:01] Nikki Clements: Are they real, that person or are they trying to direct me somewhere else? 

[00:11:04] Kris Ward: Yeah. 

[00:11:05] Nikki Clements: So it removes the trust and then the without the trust, people don’t buy. 

[00:11:09] Kris Ward: Yeah. Okay. So a lot of our client, a lot of our client, my clients, but also the, a lot of our listeners, they’ve been in business a while, so I think.

What, we’re not starting out here, but what’s important to remember is when to refresh. And I think it’s surprising. Every once in a while you’ll see something like Coca-Cola or Amazon or something, and Coca-Cola, I don’t know how many times it, I would’ve thought they’ve had one logo since the beginning of time and they’ve had so many revisions, like maybe 20, right?

Yeah. And then you’re like, wow. So also when is it time to refresh that or just say, okay, let’s take a one thing I try to do, even with my LinkedIn profile, we try to come in and look at that as a schedule once a month and audit it because I call it the storefront. So many things you put out to the world and then we, you don’t how, if you’re not [00:12:00] purposeful, how often do you go look at your own website?

’cause you’re like, okay, is that done. Great? I gotta get to real work. So taking a look at your branding and your messaging, I think you’d be alarmed one month to the next of oh, we said that so much better on this other thing. And now we still have that old thing up there. 

[00:12:15] Nikki Clements: Yeah. Things slide, don’t they?

Yeah. Especially when we’re busy. 

[00:12:19] Kris Ward: Yeah. And if 

[00:12:19] Nikki Clements: we build business up and things are on the churning things and going round in circles sometimes, and it’s we need to set some time in the diary to go and have a look and just make sure we’re keeping that consistency and make sure

[00:12:30] Kris Ward: and the diary is your calendar. Go ahead 

[00:12:35] Nikki Clements: and make sure that everything is still aligned with 

[00:12:39] Kris Ward: Yeah. 

[00:12:39] Nikki Clements: Who you want to be seen as. And who you showing up as well. ’cause things change. Your ideal client can change your business. Yes. You might start working with restaurants, but then you move into hospitality in hotels. Yeah. And so your messaging needs to be different.

[00:12:56] Kris Ward: Yeah. 

[00:12:57] Nikki Clements: Because they’re a different target audience and your colors might [00:13:00] need to change as well, because they’re not quite what it attract. 

[00:13:05] Kris Ward: You do, you get up every day as a human being and you evolve and you get more different. So too, does your business, ’cause that has a big impact on your business and so the, and also getting more and more specific, finding out as you move forward more and more the type of people that you do work best with.

Like the clients I help most, they look really good on paper. They’ve been in business like 15 years. 10 years. And they’re the go-to person for a lot of people in their life. They get stuff done, but they still have an income rollercoaster going up and down. ’cause they get new clients and they get caught up in the deliverables and then they get busy with that and and it’s just, so now it’s not just oh, I deal with people who have been in business a while.

I deal with people who look really great. They got podcasts and books and you’d almost think, how could they need my help? And yet they’re just working too many hours at this point in their journey. So my ideal client and what that profile looks gets more and more specific so to then should [00:14:00] everything about my brand and messaging.

[00:14:02] Nikki Clements: Yeah. And it levels up, doesn’t it? Yeah, it levels up with you. Usually a lot of people start DIY, which is brilliant because like I say, you don’t need a logo to start a business. Yeah. You need something to get yourself going, don’t you? But then as you start leveling up, should your branding, it should come along with you for the ride, so to speak.

[00:14:22] Kris Ward: Yeah. 

[00:14:24] Nikki Clements: Make you look. The word professional. 

[00:14:26] Kris Ward: Yeah. 

[00:14:27] Nikki Clements: It should align with the, 

[00:14:29] Kris Ward: or just updated, updated. Yeah. Yeah. And another thing with updated, oh my gosh, don’t get me started. I’ve seen businesses that you’re like, I, for 10 years, they’ve had the same profile picture. Like you gotta, or they show up in a Zoom meeting, I’m like, I’m sorry.

You look absolutely nothing like that picture. Like you might have long flowing curly hair in that picture and now you got a pixie cut. What are you doing? Like it that is and then you’re trying awkwardly not to say, I’m sorry, are you the same person I have the meeting with? Because you don’t [00:15:00] look anything like them.

You can’t ask them that. Like that’s, whatever. But that’s all those little things. That’s still your brand. You are the brand. 

[00:15:06] Nikki Clements: Yeah. Yeah. And they’re all little signals. And so the signals can either be negative for your business Yeah. Or positive for your business. And you want them to be as positive as possible, don’t you?

Yeah. ’cause you wanna give your business the best foot forward. 

[00:15:21] Kris Ward: Yeah, I agree. I’ve even seen people, and I think so often too, you forget that your picture is part of your brand, but it is, it’s you. And so I’ve seen people where they show up and they’re noticeably heavier in person than they’re on their picture and they don’t wanna change the picture.

And they’ve said to me I’m heavier now. I don’t wanna change my picture. I’m, I just wanna lose the weight. Okay, fine. How old’s that picture? Six years or whatever. But also you are showing me when you show up I wouldn’t notice you look heavier, but you pointed out, ’cause you showed me a thinner picture of yourself.

So now I’m like, oh, she looks different. I can’t figure out what it is. Oh, I think she’s put on weight. Oh, her hair was shorter. So now you’re [00:16:00] talking to me and I can’t even pay attention ’cause I’m trying to piece together the puzzle and to your point where it’s little signals now I’m thinking, oh, you’re ashamed of that.

Like you’re not confident about yourself because you’re not updating the picture. Now I feel a little bit bad for you ’cause that’s something you’re trying to hide and like it just gets it, it derails. I’ve literally had conversations with people and all of a sudden they’re explaining why they’re gaining weight and I’m like, I really just wanted to learn about what you do. And now we’re down this path of how you can’t lose weight. 

[00:16:28] Nikki Clements: Yeah. It becomes a bit of a angle, doesn’t it? 

[00:16:32] Kris Ward: Yeah. 

[00:16:32] Nikki Clements: For lack of a better word. Yeah. 

[00:16:34] Kris Ward: Yeah, that’s 

[00:16:34] Nikki Clements: a good word. 

[00:16:35] Kris Ward: Tangle 

[00:16:35] Nikki Clements: And a short a conversation about one thing becomes another thing, doesn’t it? Yeah. Especially in the person that you’re having the call with in your own head, which distracts you for what you’ve actually gone on the call for as well.

Yeah. So it’s always good to keep update with your pictures and to use a picture and not your logo. 

[00:16:53] Kris Ward: Yeah. 

[00:16:53] Nikki Clements: As much as you might love your logo, but people want to connect with you, especially on social media. It’s a social platform. [00:17:00] 

[00:17:00] Kris Ward: Yeah. 

[00:17:00] Nikki Clements: Because they want to see the person they’re speaking to. And if I see a logo, I’m all, I’m like is there, who’s behind that logo?

Yeah. Who’s the person? Put your face there, your logos for other places. 

[00:17:10] Kris Ward: Yeah, I’ve seen that on LinkedIn sometimes, where somebody will comment on one of my posts and then it’s a logo, not a face. Yeah. And then I’m thinking, to me, it almost looks like you’re hiding it’s like you’re talking to me through a closed door.

Like, why don’t you open the door and talk to me? So I, so then I don’t know with that logo, am I, and I’ll say, oh, thanks for chiming in, or I’ll have the conversation with this person. But am I having a conversation with the same person when that logo comments next week or, I don’t know who you are if I, I cannot have a relationship with you if I don’t even know what your face looks like.

[00:17:40] Nikki Clements: Yeah, and it’s, it could be, they could have a team working for them. Yeah. And they could just hand it off to somebody else, can’t they? It could be a lead generator that’s doing it all for them. You don’t actually know that person, so you’re not really, you’re having a conversation with a blank space. 

[00:17:56] Kris Ward: Yeah. I don’t even know that. 

[00:17:57] Nikki Clements: You’ve gotta fill in the blanks. 

[00:17:59] Kris Ward: Yeah. [00:18:00] Okay. So what are some obvious things to you, or what are some big misses that you feel like we should be paying more attention to? When it comes to branding, 

[00:18:09] Nikki Clements: you should be looking at your colors and making sure they are not just picked because you liked them.

[00:18:16] Kris Ward: Okay. 

[00:18:16] Nikki Clements: I think that’s one of the one things a lot of people go down, I like blue, so I’m going to use blue, but blue might not be represent your business. Okay? Because each business blue related to trust. Green is like wellness. Certain colors linked to certain things. The McDonald’s logo is red and yellow because red creates urgency and yellow creates an a feeling of hunger. So you know, like they were all 

[00:18:44] Kris Ward: in fairness to that, I do agree with you don’t just like purple because say, oh I like purple ’cause my house is purple and I like the color purple. Which by the way, that also is fleeting. You might not like the color purple three. Yeah, and I did read that about the different colors that yellow somehow is associated with food or whatever.

Now our [00:19:00] logo is yellow. But in the cover of my book and stuff, it’s a gradient yellow. And why I wanted that, I felt it was like a sunrise. I felt it was like hopeful. I felt like business can be dark and isolating and you’re working late at night. And I was like, I want it to always be a new day and a new hope.

So I wanted to have a feeling of energy and hopefulness and freshness and, just, easy days and springtime and stuff like that. So there was an energy I wanted my brand to have. So as long as you’re thinking it through that way I also think you don’t need to be handcuffed to what everybody says the colors are. But I, I think giving it some thought, other than I think pink is pretty 

[00:19:38] Nikki Clements: Yes. 

[00:19:39] Kris Ward: Yeah. 

[00:19:39] Nikki Clements: It is. It’s the thought behind it, like you just said then. Yeah. You chose yellow because of a reason. ’cause you wanted to, people to think. In a certain way, and it’s creating emotion about a certain feeling, whereas just picking a random color because you like to kit that day.

[00:19:55] Kris Ward: Yeah. I have a lot of colors. I’ve seen even people who [00:20:00] tied their color into their brand, and then they would only show up in that color, which, that gets exhausting too. That would not be for me. I would not have the staying power for that to say, okay, I picked turquoise and then I will only wear turquoise.

I did know a social media person that did that for years and years, and finally she said, I just, I couldn’t keep it up like I was exhausted and sick of looking at the color. So that’s an extreme case, but, okay. So be mindful of the color. Don’t just pick it just to pick it. What’s next? 

[00:20:29] Nikki Clements: Next is to always go over your messaging and making sure that you speak to that one person.

[00:20:36] Kris Ward: Okay. 

[00:20:36] Nikki Clements: Do you know, just brief, have a look back at what you’re doing. ’cause we get so much in the producing and the creating. 

[00:20:42] Kris Ward: Yeah. 

[00:20:43] Nikki Clements: Remember to go back and review things. 

[00:20:45] Kris Ward: Yeah. 

[00:20:46] Nikki Clements: Things might need tweak and it’s oh, that worked quite right. And if there’s a you’re not just working on your own. Make sure everybody still understands things.

I always say I have some guidelines, even if it’s a one page document. 

[00:20:59] Kris Ward: Yeah. 

[00:20:59] Nikki Clements: Just [00:21:00] like we talk in a friendly personal manner. Do you know these are the colors, these are the fonts we use, and do you know, just yeah. Got something. Whenever you’re going off and creating something, you’ve got something to look back on.

[00:21:11] Kris Ward: Right. 

[00:21:11] Nikki Clements: It does. So it keeps you aligned. 

[00:21:15] Kris Ward: Yeah, 

[00:21:16] Nikki Clements: we drift. We’re all human, aren’t we? 

[00:21:18] Kris Ward: And that is true. ’cause you can really get seduced, like I’ve seen a lot of people do this where let’s say they look at one of their competitors and their competitors are talking about this, or their competitor’s website is red and they think, okay, we should have more red in our website because that one is doing really well in business and they have red.

Which by the way, that has nothing to do with anything, right? There’s so many other things behind the scenes and all this other stuff. But I think you’re right. We’re so infiltrated with information that it’s really easy to go down the rabbit hole and all of a sudden you don’t know your way back. And so if we have some sort of guidelines, here’s our font, here’s our color, and we can be creative within that, but not get lost.

[00:21:56] Nikki Clements: Yeah. It’s like you, the rails when [00:22:00] you go balling you know you and it keeps it the barriers up a little bit. Yeah. It just keeps you on that straight path. Yeah. And it’s not saying that you can’t go and change the tone of a color. It just keeping the framework in place for you. Yeah. And it just makes you life easy and saves you time. 

[00:22:18] Kris Ward: Yeah. 

[00:22:18] Nikki Clements: It’s opening Canva or whichever software that you use every day to write a post and create a graphic and whatever else you create your videos. If you don’t know have anything to start with, you always start with that blank page and that can be a really Yeah.

Hard place to start from. Whereas if you know your colors, so your graphic’s gonna be blue. Do you know blue and yellow? Do you know? And you font these ones? Yeah. You know what you’re doing if you know your tone of voice, like I can just double check. Yeah, that’s friendly. That definitely is personal.

I’m using my analogies like I always use to make things easy to use. Yeah. I’m not putting the marketing jargon in there that nobody’s, nobody has a clue what I’m talking about. 

[00:22:58] Kris Ward: That’s a good point, A good [00:23:00] framework. Because also too, to your other point was come back and take a look at things. We, I know I do that when I write something and I say, okay, I can’t post that today.

I’ll look at it tomorrow with fresh eyes. And then you come back and you’re like, oh. This paragraph does not link to this one, or I totally missed the point here. You just see it with fresh eyes, and yet I think with our branding, we go, okay, this looks cool. We got it done. Get the banner up, boom out, and then you never come back to edit it or revisit it or look at it with fresh eyes.

[00:23:27] Nikki Clements: Yeah, it’s just through on the conveyor belt of trying to get things done, aren’t we? 

[00:23:32] Kris Ward: That is a good point. I’m writing that down conveyor belt of getting things done. I love that one. That is a, that’s that’ll be a opposed to my specific audience, like that one person, my ideal client of getting things done. I love it. Okay, Nikki, where can people find more of your brilliance? 

[00:23:52] Nikki Clements: So you can find me on LinkedIn. I am Nikki l Clements because somebody else had Nikki Clements. I changed my name when I got married okay. It’s my [00:24:00] middle name and my website is brand-you.co.uk. My business is Brand New Design And Marketing, and I am on Facebook and Instagram and it’s all under brand new designs.

[00:24:11] Kris Ward: Okay, so we’ll make sure we have that in the show notes. Yes. Be sure to share this episode with a business buddy and everyone else, we will see you in the next episode. And thank you so much, Nikki. 

[00:24:22] Nikki Clements: Oh, thanks for having me, Kris. It’s been great. I loved it.