Episode Summary
This week’s episode of Win The Hour, Win The Day Podcast interviews, Jesse Barnett.
Do you ever feel like your message gets lost in the noise? Join us as Jesse Barnett shares how to use his Signature Messaging Framework to make your voice clear and stand out.
In this talk, you’ll learn:
-Why your story matters more than a catchy slogan.
-The simple “Know, Do, How” method to shape your message.
-How to use a framework so people understand and remember you.
-The difference between real messaging and marketing ads.
-Why keeping it simple helps people take action right away.
Get ready to see how clear messaging can grow your business and connect with the right people. Don’t miss this practical and powerful episode!
Win The Hour, Win The Day! www.winthehourwintheday.com
Podcast: Win The Hour, Win The Day Podcast https://podcasts.apple.com/ca/podcast/win-the-hour-win-the-day/id1484859150
Facebook: https://www.facebook.com/winthehourwintheday/
LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast
You can find Jesse Barnett at:
Website: https://messageaccelerator.com/
LinkedIn: https://www.linkedin.com/in/jesselbarnett/
Email: jesse@messageaccelerator.com
#MessagingStrategy
#EntrepreneurStorytelling
#KrisWard
Win The Hour Win The Day
https://winthehourwintheday.com
Jesse Barnett Podcast Interview
[00:00:00] Kris Ward: Hey everyone, welcome to another episode of Win The Hour Win The Day. And I am your host, Kris Ward. And today in the house we have Jesse Barnett and he is a messaging accelerator. So today we’re gonna talk about signature messaging framework. Welcome to the show, Jesse.
[00:00:14] Jesse Barnett: Hey, great to be here. I’m excited to talk to you and have a great conversation.
[00:00:18] Kris Ward: Me too. Okay. So it seems like there is not an hour of the day that can’t go by right now, that we’re not talking about messaging or storytelling.
[00:00:27] Kris Ward: And if I’m not careful, this has become the storytelling podcast, but I think that’s because we’re just being gobbled up and inundated with so many AI options and chatGPT and all this other stuff. So I think. Now more than ever, the uniqueness of our ability to tell a story and make it personable is really coming to the forefront.
[00:00:49] Kris Ward: So I, I really, truly think we can’t talk about this enough.
[00:00:53] Jesse Barnett: Yeah I a hundred percent agree. I think at the core of story is authenticity. And [00:01:00] one of the things that intrigues me about it is we all have our own unique story, and only I can tell my story in the way that’s true to me. Same for you and anybody that’s listening.
[00:01:09] Jesse Barnett: And so being able to do that well in a way that connects with people. Really is the way to build relationship. If you’re an entrepreneur and you’re trying to build a business if you’re trying to build a podcast or leverage it, like story is what connects us and it’s what really resonates with folks.
[00:01:23] Jesse Barnett: And so that, I think that’s why you hear so much about it. Plus, it’s something that we know, right? Like we can tell our own story. We can tell it better if we tie it into what our listeners want to hear, or our readers or whatever, but story is such a powerful connecting tool. Just sitting around a fire telling a story is what is how we connected to people.
[00:01:40] Jesse Barnett: Yeah.
[00:01:41] Kris Ward: Yeah, and you know what? I at least need to hear this again and again because what happens is I hear other people’s stories and then you get to know other people like you know a lot about them online or whoever that personality is, whether it’s an influencer or somebody on tv, whatever.
[00:01:56] Kris Ward: And. But when it’s you think, ah, [00:02:00] that doesn’t matter. So I’ll say something in passing, like something, the other day I was talking about rock climbing and oh my gosh, Kris, you rock climb. I’m like first of all, I thought everyone knew that it’s something I do a lot. Secondly, I’m like, yeah, and then suddenly it added a whole new dimension to the conversation and
[00:02:16] Kris Ward: I, I get it. When it’s the other person. I think where we fall short, so many of us is when it’s us. You just think I’m here to talk about business, or let’s get to it. Or you just forget, you, you forget as the consumer what you want. You also need to deliver as the person that has the product
[00:02:31] Jesse Barnett: a hundred percent. And I think you bring up a great point, and I think we even talked about this even before we decided to record this episode, is like you forget that the things that make you unique often are connectors. Yeah. And maybe they have nothing to do with your business. Maybe they have nothing at all.
[00:02:45] Jesse Barnett: Yeah. But they humanize you. And I think people can skip out. I think honestly, we can get bored of our own stories sometimes and feel like, oh, I’ve shared that. I think this is a little bit of the curse of social media is feeling like every single thing you post has to be a hundred percent [00:03:00] brand new and fresh.
[00:03:01] Jesse Barnett: And the truth is, it’s gone in a blink, right? And yeah, forget what the statistic is, 20 or 30 PE percent of your followers see it and then it’s gone. So I think you can say those stories again and again. What I like to help people do is come up with the cornerstone elements of their story that are both powerful and deep to them, but then resonate with the people that they hope to impact with their message.
[00:03:24] Kris Ward: Okay, so let’s talk about that. So your signature messaging framework. Where do we start?
[00:03:30] Jesse Barnett: Let’s start with signature. Okay. And so I’ll break it down. I’ll be quick and I’ll be concise. So your signature, if you think about your actual signature. Okay. It’s unique to you. Could I copy your signature?
[00:03:40] Jesse Barnett: Sure. I could trace it and I could make a signature that looks like you, but there’s only one Kris Ward signature that has. All of your DNA in it. And so a signature is very personal. It’s your beliefs, it’s your values, it’s the way you understand the world. It’s the ups and downs, the struggles, the influences that have spoken into you.
[00:03:59] Jesse Barnett: All [00:04:00] of this comes into your signature, really like how you view the world. And once you start to understand who you are and probably more importantly, who you are, not. You can position yourself out there in the world in a way that says, Hey, I’m Jesse’s my kind of guy, or Jesse’s not my kind of guy. That’s okay, but I understand my signature and I share it in a way that I can confidently share.
[00:04:21] Jesse Barnett: This is who I am. This is what I’m about. Either join this tribe or not. That’s okay. But I’ve demonstrated who I am. Okay. So the signature is really all about understanding yourself, understanding your own story. Does that make sense? Okay.
[00:04:35] Kris Ward: Yeah. I think we get, where I got lost for a long time, and I’ve talked about this before, is I thought there’s different versions of me, which there is, who I was sitting beside my grandmother.
[00:04:46] Kris Ward: Is a different version, a softer version, a gentler version, right? Or who I am rock climbing or doing whatever, or who I am at work. There’s different versions of me and I think. Where A, I got lost, and I think a lot of people get lost is then [00:05:00] when I was going online and I’d have to do something on LinkedIn or whatever, I thought, oh, shoulders back.
[00:05:04] Kris Ward: I should be professional. And what I was being was a watered down version, a more generic version of myself thinking, we all did this. I think. We all did this because we thought we had to, and the world’s been a little bit more forgiving now, but when I was speaking on stages, I’d be wearing a business jacket that I wasn’t comfortable in because, oh, this is what, this is a uniform that is required for this type of situation.
[00:05:27] Kris Ward: So I think it’s also a new day where we’re saying no. Be you. You shouldn’t have to work with me, three, four weeks to really get to know me. You should get to know me online. So I think we get lost there.
[00:05:38] Jesse Barnett: No, I agree with you and I think part of it comes in knowing. Why are you online? What are you trying to build?
[00:05:43] Jesse Barnett: And really that ties into the message part of it. And when you connect these two you start to have that through line of who, how do I want to present myself? And I’m big on integrity. Like I try to be the same person.
[00:05:55] Kris Ward: Yeah,
[00:05:56] Jesse Barnett: my kids and my wife, and with you and with everybody. But I think the [00:06:00] message, what’s important about moving from the signature to the message?
[00:06:03] Jesse Barnett: Your message is something that has weight and has depth. For example, you wanna help people win the hour, win the day. You wanna help people have more time to do the things that are important so they’re not just bogged down in work. You, I would venture that you feel compelled to do that. You might have, you could have maybe started rock climbing.
[00:06:21] Jesse Barnett: Podcast or any other element of your, of who you are. Yeah. But you felt the weight of wanting to start this message. And a message is something that people feel like they have to share. It’s tailored to a specific audience transformation. So like you help entrepreneurs, okay, actually win the hour, win the day, okay?
[00:06:40] Jesse Barnett: And then you, a lot of times a good message has three parts. What do I need to know? What do I need to do? How do I do it? Okay, so now you take who you are in your signature, your unique style of sharing the message. There’s a lot of people that talk entrepreneurship and productivity and all of that, but Kris Ward does it.
[00:06:58] Jesse Barnett: Kris Ward’s Way.
[00:06:59] Kris Ward: Yeah.
[00:06:59] Jesse Barnett: [00:07:00] Ties her signature, who she is to the message. Now all of a sudden, you’ve got something that’s really powerful and it’s natural to you. You communicate it effortlessly because it’s who you are and it’s the message you feel compelled to share.
[00:07:11] Kris Ward: Okay. Repeat those for me. What do I need to know?
[00:07:14] Jesse Barnett: What do you need to know?
[00:07:15] Kris Ward: Yeah.
[00:07:15] Jesse Barnett: Or what is the listener or the audience need to know? Yeah. What do they need to do?
[00:07:20] Kris Ward: Okay.
[00:07:20] Jesse Barnett: And then how do they actually go do it?
[00:07:22] Kris Ward: Oh, okay. Okay. Alright. So the implementation.
[00:07:25] Jesse Barnett: So it’s almost like a knowledge action steps and then the implementation phase.
[00:07:30] Kris Ward: You bring up a really good point ’cause I am a little obsessed about my messaging just because I do believe your business should support your life and not consume it, and that life has interruptions. And so if you have a business that you’re going, all engines going all the time and then is working okay or even well, but you can’t put it on idle to go deal with whatever, a family responsibility or a family fun or a vacation or everything that is work, everything that isn’t work is an interruption to work.
[00:07:57] Kris Ward: Then oh my gosh, what are we doing this for? So I do get [00:08:00] obsessed about that. And you’re right. That’s the core of the message where I think we tend to think of messaging is something a little bit more academic when it’s really just what is it I want people to understand.
[00:08:13] Jesse Barnett: Yes. And I think messaging, the reason I love the word message and it’s why I’ve built my brand around it, is.
[00:08:22] Jesse Barnett: A message isn’t just an announcement, it’s not a memo. It’s not something you’re screaming, it’s not a social media post. There’s heart behind it. And I think tying into that heart is really important because you, I don’t know, it just makes it’s why we, it’s why people are drawn to you.
[00:08:38] Jesse Barnett: It’s why I follow the people I follow on LinkedIn. ’cause I’m like, Hey, this is interesting. This is something that I can get behind. And so I think that’s really a powerful thing to lock in on, is your message. There’s lots of messages we could share. I am happy that I get to share really good messages with the world and help people write really good books and create really good business ideas around messages that I can believe in.[00:09:00]
[00:09:00] Jesse Barnett: It’s a way that I can leverage my gifts and strengths to help other people expand their gifts and strengths.
[00:09:07] Kris Ward: So when we start with, okay, what do, let’s dive deeper into what do we need to know? What do we need to do and how?
[00:09:13] Jesse Barnett: So let me tie this to the framework part. Okay. ’cause it should answer those questions.
[00:09:16] Jesse Barnett: So if you think of a framework I have a construction background. My dad was a carpenter, so I grew up on construction sites. I would go out. On a job, the first thing they do is they frame up the foundation for the building. Yeah, you can’t just pour a pile of concrete on the ground and hope it turns into a house.
[00:09:31] Jesse Barnett: Yeah. So a framework tells you what house you are going to build. It tells you the structure that you’re gonna create. Another way to look at a framework might like, might be like a trellis for a vine, right? Yeah. If you’re growing grapes or something like that, you’re going to yield more fruit if you have a framework to build it upon.
[00:09:48] Jesse Barnett: Yeah. So the framework. Is really your methodology, your unique way of teaching or building the thing that you’re building. And a lot of my background is in book writing. So a framework could [00:10:00] be, the Seven Steps to Financial Freedom. It could be James Clear’s Atomic Habits, Charles Duhigg Habit Loop, like building out that intellectual property that actually maps out the structure that you’re building or the business that you wanna build.
[00:10:13] Jesse Barnett: So if you wanna build a coaching business for entrepreneurs, or if you want to build a business where you help people understand confidence or whatever that thing is, the framework is really what you’re building around, and it becomes the growth engine then for your organization. So you know outta that what to know, what to do, how to do it.
[00:10:31] Jesse Barnett: This is how I, this is the thing I think you need to know to like for me to build your message or this is the thing that you need to do to build it out. These are the steps and the ways that you do it.
[00:10:43] Kris Ward: Let me jump in here ’cause I think you did a couple things really well that most people don’t notice.
[00:10:47] Kris Ward: So one is. It’s really easy to think like the, that you have to have your messaging line up perfectly. So here you are talking to us about messaging, but then you pulled your background of, listen, I’ve got a background in construction. And even [00:11:00] though you’re not here to talk to us about construction, and even though I’ve never built a house, you gave me a simple analogy of, okay, we all know you need a framework for a house.
[00:11:07] Kris Ward: So now we’re grounded in that analogy, even though. It doesn’t have to be salesy and swanky sexy you, he’s oh, we all know we have to build a framework for house, so let’s transfer that into what I’m now gonna talk to you about. And I think sometimes we think it has to be so tight or so linear.
[00:11:22] Kris Ward: So that was just a, you did a really good example of that, right?
[00:11:26] Jesse Barnett: Thank you.
[00:11:27] Kris Ward: Yeah and then also I think. When you talk about frameworks, here’s something, we always have intro meetings before somebody’s on the podcast. So I, if I’m gonna have somebody come on the show, why am I having you versus all the other people that talk about similar things that you’re talking about, right?
[00:11:44] Kris Ward: Because as great as you are, there’s gonna be other people talking about the same thing and what took me a long time. In business development to not understand marketing and messaging is you do have to have a framework. So when you come on and say I wanna talk to you, Kris, about the three [00:12:00] pillars, or in my case we talk about how we help you with your team, your time and your toolkits, right?
[00:12:03] Kris Ward: And there’s different frameworks I have that not only show me as the authority. But put those in nice buckets for somebody to grasp an understanding. And not only can it be repeated, but now it gives me clarity of what we’re gonna talk about in the show where sometimes people show up and they just start giving me, dumping all this information on me and I’ll say do you have a framework?
[00:12:23] Kris Ward: Do you have pillars? Do you have the five things that you believe in versus whatever? And because if you don’t have that, which I think is really important, it sounds like you’re giving advice. That’s a great, so then you, yeah, you’re just given I’ve been in marketing for a whole bunch of years and I think it’s really important that you have a message and you have a message because people don’t wanna, and you just go on and so really.
[00:12:43] Kris Ward: You’re at best, you’re giving advice worse. You sound like you’re trying to convince me. So I think people don’t understand the power of frameworks because anything done well that can be communicated in a framework like the biggest companies in the world [00:13:00] have pillars of information that you go oh, this is what they’re all about.
[00:13:02] Kris Ward: We can grasp that content really quickly.
[00:13:04] Jesse Barnett: Yeah, a hundred percent. And I think in terms of metaphor a lot and probably this is the creative writer in me, but what is it that brings this about? Yeah. And what I did there with the construction thing, it goes back to my signature, right?
[00:13:16] Jesse Barnett: Yeah. Like I am a carpenter, I’m a builder. I can envision that. The flip side of that metaphor is if you just cobble together a tree house and you grab some sticks and branches and boards and rusted tin in an old window, it’s a structure. Yeah, but it’s gonna fall apart. And a lot of people build their business like that.
[00:13:33] Jesse Barnett: They just, like you said, they give advice, they put these things together. Yeah. And they don’t, what that does is it undermines your own confidence. You don’t know how to share what you do. And so people on the other side of the screen or the phone call or whatever, they feel it and they’re like I like Kris.
[00:13:47] Jesse Barnett: She’s a nice lady, but I don’t really know how to work with her. So I guess, yeah. And so you’re really shooting yourself in the foot because you need that structure and constraint yourself. To know what you’re about, what you’re not about. And the [00:14:00] cool thing about that is then you start to connect like-minded things and you find other things that support your teaching and your training and you start to develop this list of resources that really reinforce your teaching and it stays sticky in the mind of the person that you’re trying to to reach your customer.
[00:14:16] Kris Ward: Yeah. And then it clarifies for them, because they could be saying to you or to me oh, Jesse, I’ve had people help me with my messaging before and it’s never worked out. And so when you start saying, ah, just start talking, it’s more noise. But if you say what they probably missed is the basic framework of walking you through what you know, what you do, and how to do it.
[00:14:34] Kris Ward: Once we put those things in play, Kris, I think you’ll find it quite easy. And that’s where, when we’re working with. There’s a lot of agencies out there that find VAs. We find hire and onboard virtual assistants for you, and we put them in our leadership program. And a key part of our framework is, you know what?
[00:14:51] Kris Ward: You are not set up for a VA. We’re going to make this VA a team member. Team is philosophy, not a number, and it’s gonna be very different than the subordinate. [00:15:00] Situation you’ve had in the corporate world. So when we start showing the flaws, and yeah, this didn’t work before because of because they’re like, oh, you’re right.
[00:15:07] Kris Ward: So they see this as a new framework and then they’re like, okay, there’s clarity. Ah, and then they can stop beating themselves up. ’cause the other thing is if they’re beating themselves up thinking I’ve failed at this before. Like, why are they gonna pay more money to fail again? So it’s not even about you, it’s about you getting them out of their own way with the clarity of your framework.
[00:15:25] Jesse Barnett: And I, what I love about what you just did you did exactly what I teach. You said we find, hire and train VAs and put them in the leadership program. That’s a differentiator. Yeah. That’s a message that says I’m different than other people. The other thing that you did is you tied it to the value.
[00:15:42] Jesse Barnett: You said, Hey, this is me. This is what we’re good at. We’re actually really good at this. That makes you all the hero. But then you pivoted it and you said, you know what? We do this so that. You can find more time so that you can have these benefits. And that’s the missing piece a lot of times is people on their website and their, [00:16:00] communication is, look at me understandably so you need to say, this is what I’m good at.
[00:16:04] Jesse Barnett: Yeah. But the truth is just like with this thing, I help people amplify and accelerate their messages. I’m good at it. But I do it with people whose messages I believe in because I want to expand your message too. Yeah. Yeah. So that makes it all about the benefit for you and the transformation that you can receive as a result of working with me, which is really exciting, right?
[00:16:23] Jesse Barnett: Like it’s not, I’m a conduit. In other words, that helps you give people go.
[00:16:28] Kris Ward: I always tell people, I just wanna be part of your success story. I just wanna be part of your history. Like you’re, you can, you’ve got so much capabilities, you’re just in your own way. L let’s, I wanna be part of oh my gosh, I know, Jesse still takes my calls.
[00:16:39] Kris Ward: This is amazing. Jesse’s doing all these great things and he still takes my calls. Yeah, really important. And I think you’re doing a really good job of breaking it down because I just think messaging gets clumped into one big thing, and then I think it gets confused with. Like one of my pet peeves, and you’ll hear this on the show when I redirect people really quickly, is don’t freaking give me [00:17:00] examples of whatever Apple or these big companies, right?
[00:17:02] Kris Ward: Because it’s like we can’t relate to that. And when people will talk about messaging, they tend to lean into Apple’s messaging is this. Okay, great. Or like one of the best campaigns ever about milk was got milk. It’s okay, that seems so simple. So then you almost feel I don’t know. You just don’t know how to get there, or it seems like it’s an advertising or a sales thing. You’re messaging not really truly talking effectively about what you do, but more pitching what you do.
[00:17:27] Jesse Barnett: Agreed. I think even got, milk is a great example. Out of the context of the commercials and the little milk mustache and all of the stuff that went with it.
[00:17:37] Jesse Barnett: I don’t know what got milk. Yeah I do. It’s in the refrigerator. It’s right over there. What are you talking about? Like it needs an explanation to make sense. Yeah, and I think there’s a difference between your advertising tagline, which is important and at a glance, but really that just opens the door for people to have a conversation and what I’m talking about.
[00:17:54] Kris Ward: But I think we confuse the two. Absolutely. I think a lot of people confuse the two. And also, I would’ve been sitting in that meeting saying, [00:18:00] don’t be silly. That’s bad. I would’ve not let that fly. There’s so many things that worked that I would’ve been like, that’s not gonna make sense. Sure. But I think we, we confuse the two alright, so knowing our message, okay. What we know do, let’s move to do.
[00:18:15] Jesse Barnett: Yeah, so do is really. The practical ways you walk it out.
[00:18:20] Kris Ward: Okay?
[00:18:20] Jesse Barnett: And so you’ve hooked your reader or your listener or whatever, and you’ve said, Hey, you have this problem. I can help you solve it. You need to know X, Y, Z, and able to do it. And they’re tracking and they’re going.
[00:18:32] Jesse Barnett: Awesome. I trust you. I like your content. I like where you’re going with this. I like your style. Help me, what do I do? Oh, glad you asked. And when I help people work on books, I pitch it like this. I say, if we were going to have coffee and we’re, and I’m your target reader and you’re gonna help me get fit for summer, or whatever your message is.
[00:18:51] Kris Ward: Yeah.
[00:18:52] Jesse Barnett: And I say, Hey. I need to lose 20 pounds. How do I do it? Where do I start? And walk me through the steps to doing it. Yeah. Most [00:19:00] people can articulate, oh when we work with people to train their VAs. This is the steps that we walk through. Yeah. Or when I coach up, clients who are 10 years into their career on how to make the next jump.
[00:19:11] Jesse Barnett: This is the steps and the process that we walk through. So the what to do, it doesn’t have to be numbered, you don’t have, we think numbered, but it doesn’t have to be like, these are my seven steps, but it’s just the. It’s the process. It’s the steps that you walk somebody through to get the transformation that they’re after.
[00:19:25] Jesse Barnett: So it’s right structuring their book. It’s mapping out their keynote. It’s whatever you do, whatever your message is, how do you do it?
[00:19:33] Kris Ward: And I think a big part of that is, is it capable of doing it? So one of the things that give my clients relief is okay, look, here’s what’s been happening beforehand.
[00:19:42] Kris Ward: You’re running around and you hire this person and then you throw work at them and they finish the work and they come to you and now you’re busy. Ah, they’re interrupting you the tails wagon, the dog. ’cause now you have to gather more work for them. And so when we talk about the leadership program, I help you set up.
[00:19:57] Kris Ward: So that you, as we transition them [00:20:00] slowly, increase their hours so that you are ready for them and it offers nothing but support. So then they’re like, oh, great. There’s less for me to do. There is a transitional period. Kris will walk me through it. We do it daily. It’s easy. Oh. So it’s really almost, I think sometimes removing the, what do I have to do to make this work, which for so many people is the obstacle.
[00:20:21] Jesse Barnett: Yeah. And I think. What to do can be overwhelming for people. Yeah. Oh, okay, you want, I wanna write a book. Okay. Just open a document and start writing. Yeah. Until you’ve got 40 or 50,000 words, yeah. Why the, that’s why people say there’s writer’s block. But if you can break that down into manageable steps, if you can break things down into manageable.
[00:20:41] Jesse Barnett: Yeah. Like you, I, you gotta first identify your VA needs, then you gotta identify personality then, and so you, you walk ’em through. Yeah. Oh, that’s all it takes. Yeah, I can do that. So you’re really giving people permission to take the action that they want to take because you’ve broken it down into, oh, okay, this is what I do to get to that desired [00:21:00] outcome.
[00:21:01] Kris Ward: Yeah, I think in your case too, I don’t wanna, I don’t know, the details of your process, but so many people, I just open the Open a doc and think they’re just gonna start writing at the end of the day when they got free time. And I heard a saying once that if you went into a graveyard, everybody in there had a book in them and
[00:21:19] Kris Ward: I think we actually learned this in school and it’s really not hard where if you say, okay, I want my book to have 10 chapters and the 10 pages per chapter, and you start breaking it down, it’s incredibly doable. But nobody thinks like that. They just start writing and it’s like I, I don’t know how many people I talked to, oh, what are you doing?
[00:21:34] Kris Ward: Oh, the last year or so I’ve been working on a book. What, how big is this book? It’s a very doable process and you’re not doing it so I think too, to your point, is the doing part, know and do. Is really tethering it to something that half the time I often say, I forgot.
[00:21:51] Kris Ward: I knew that. So you, your process may be simplistic and I think that’s when the best things are simplistic, but you’re bringing them back to, Hey, [00:22:00] we’re gonna walk you through this so you don’t get distracted and you stay on the simple plan.
[00:22:03] Jesse Barnett: That’s a really great point, and I fall into this trap. More than anybody.
[00:22:08] Jesse Barnett: If I write something that’s a thousand words, my brain says, this would be better if it’s 1500 words. Oh, and really and truly if I’m gonna build this course, it’d probably be great if it was 30 videos. The truth is, yeah, the simpler this almost goes back to that lie of telling your story.
[00:22:25] Jesse Barnett: And feeling oh, I’ve already told this story. The simpler you can make it, the easier it is for it to be understood and actually implemented. Yeah. And so I’m not saying dumbed down. Yeah. Do your thing, but there’s nothing new under the sun. Everybody’s talked about leadership and confidence, and they’ve talked about fitness and all the money, all the things.
[00:22:45] Jesse Barnett: But if you can do it in a way that ties into your signature, it’s like you, it’s easy and simple to understand. So people go, oh, okay, I got it. And then they can actually move into that. Okay, how do I do it phase? Yeah. Because it’s not over. You didn’t overwhelm [00:23:00] them with 57 steps to do the thing.
[00:23:02] Jesse Barnett: Yeah. ’cause nobody’s gonna do 57 steps.
[00:23:05] Kris Ward: No. And then they’re just gonna send them running into the woods. Alright, so no, do and then how?
[00:23:12] Jesse Barnett: Yeah. So how to do it really is your methodology. Okay. What methods have you developed? And like you said with your training, your VAs the leadership program Yeah.
[00:23:21] Jesse Barnett: That worked over time and you developed, this is how I do it and come along with me. If you wanna do it with me, this is how I do it. And an example from my own thing, how. How I work with people is I extract a lot of questions. I’m on Zoom calls all day, and so I’m asking questions and I’ve really refined a process for pulling out let’s talk about your story.
[00:23:41] Jesse Barnett: Let’s talk about what you do. And so when we do that, I get to hear from them in their own words. Like I, I hear all the time, oh, that’s a really good question. I’ve never thought of it that way.
[00:23:50] Kris Ward: Yeah. But
[00:23:51] Jesse Barnett: I pull out that answer and that answer is so honest and so heartfelt that it becomes part of that message.
[00:23:57] Kris Ward: Oh my gosh. Okay. Very simple but profound. All right, [00:24:00] Jesse, where can we find more of your brilliance?
[00:24:03] Jesse Barnett: My brilliance. So I’m on LinkedIn primarily.
[00:24:06] Kris Ward: Hold on one moment. Everybody. Often when I say that, they’re like, oh, thank you so much, Kris, whatever. You’re like, okay, my brilliance. Yes, Kris, I have brilliance.
[00:24:15] Kris Ward: Here’s where you’ll find it. I love how you own that. I’m sorry that I have brilliance. Lemme. No one’s ever said that. Yeah, my brilliance. Okay, this is where I keep it. Okay. So
[00:24:23] Jesse Barnett: with great humility.
[00:24:25] Kris Ward: No, I thought it was great. I loved it. Where can we find your brilliant word?
[00:24:28] Jesse Barnett: I’m on LinkedIn, primarily on social.
[00:24:30] Jesse Barnett: Okay. So if you go, it’s Jesse L. Barnett. Had to put the middle initial in there. Okay. So l Barnett is on my LinkedIn. My website is message accelerator.com. So message accelerator.com is where you can find me. Those are my two primary places. And if you just, my email is just jesse@messageaccelerator.com.
[00:24:48] Jesse Barnett: So if you have any questions or just want to hear more about this, that’s an easy way to reach me. Happy to. I just like people, so I like connecting with people and answering questions and offering value, like you said, Kris.
[00:24:58] Kris Ward: Fantastic. All right, [00:25:00] everyone. Share this with a business buddy, please.
[00:25:02] Kris Ward: Lots of content here and we don’t want them banging around by themselves and everyone else. We will see you in the next episode. Thank you again, Jesse.
[00:25:09] Jesse Barnett: Thanks for having me.