LinkedIn’s Dying—Act Now or Lose Out! With Karen Yankovich

Episode Summary

Karen Yankovich Podcast Interview

[00:00:00] Kris Ward: Hey, everyone. Welcome to another episode of Win The Hour, Win The Day, and I am your host, Kris Ward. And today in the house, oh my gosh, super excited, we got Karen Yankovich.

She is the host of Good Girls Get Rich, a spectacular podcast. We’re closing in almost 400 episodes. Welcome to the show, Karen. 

[00:00:19] Karen Yankovich: Kris, it is always fun to have con- to do this with you. It’s always a, it’s always a good time. 

[00:00:24] Kris Ward: Thank you. I do think asking someone for their time is a precious request, so I do try to make it enjoyable.

So let’s talk. Where are we gonna start? We’re gonna talk about LinkedIn. Where do you wanna start? ‘Cause listen, the sky is always falling, but it is especially falling oh my gosh, the algorithms are down. We’re all gonna die, and LinkedIn is just horrible, and what do we do? But we can’t not be on LinkedIn.

I mean- Where do we go? 

[00:00:47] Karen Yankovich: Here’s the thing, Kris. It’s so funny, because I do pay attention to things like algorithms, right? I don’t fo- I don’t focus on them, I don’t worry about them, and the minute anybody says to you, “And here’s exactly how the algorithm works today”- 

[00:00:57] Kris Ward: Yeah … 

[00:00:57] Karen Yankovich: you know they’re n-you know you can’t trust them, because it [00:01:00] changes- Yeah

every minute, right? 

[00:01:01] Kris Ward: Yeah. 

[00:01:01] Karen Yankovich: That being said, there’s some historical trends that we’ve seen that we can talk about, but here’s what hasn’t changed on LinkedIn. And I, so I don’t worry about any of that stuff, ’cause what’s ha- what hasn’t changed on LinkedIn, it is still the number one virtual networking hub on the planet.

And right now, in this current marketing world, we’re recording this, it’s, the middle of 2026- Marketing has shifted quite a bit, I think, post-pandemic and just in general. I don’t know, I don’t know I can’t even begin to speculate as to why. But things have shifted. Trust has shifted. Yeah.

And people, it’s, people are investing money with people they, they know and trust, and you can build that on LinkedIn. So no matter what the algorithm says, no matter how many people see your posts, that hasn’t changed. And you know what, Kris? That is also, it also hasn’t changed in 100 years of marketing.

Like pre-LinkedIn, people buy from other people. They always have human-to-human marketing. Relationship [00:02:00] marketing has always been a way to, to build and to build a business and to land the big, fat, juicy contracts. It was the same before social media, and LinkedIn- Yeah … is where that’s happening now. So I don’t worry too much about algorithms and reach and things like that.

I pay attention because, if there’s somebody that can tell me, “Listen, if you use, three hashtags instead of two hashtags or no hashtag, your posts will get more reach,” okay, I’ll do that, right? Yeah. But beyond that, I don’t worry about it. I, my metric is how many calls did I book this week? How many clients did I get this week,

[00:02:30] Kris Ward: yeah. 

[00:02:31] Karen Yankovich: And 

[00:02:31] Kris Ward: that’s- And you know what? 

[00:02:32] Karen Yankovich: That’s what I use 

[00:02:32] Kris Ward: LinkedIn for You wouldn’t be here if it wasn’t for LinkedIn because it’s where I found you. It’s h- where I connected with you to be on- Yeah … your show originally. Yeah. And w- you know, and then you came on my show, and we’re now going back probably six years.

Yes. And there would be- Yes … no way to maintain this relationship. I just said, “Hey, I’d love a reason to have y- … have a chat with you again. Wanna hop back on the show?” It was a very casual, impromptu request. Here you are, and the only reason that relationship [00:03:00] has sustained is because of LinkedIn.

[00:03:03] Karen Yankovich: And I think the timing is good, Kris, because if you’re hearing LinkedIn is not the place to be anymore, then this is the best time to have this conversation ’cause it, I think it’s still the only place to be. I shouldn’t say that. It is the first place to be. 

[00:03:13] Kris Ward: Yeah. 

[00:03:14] Karen Yankovich: Yeah. It’s the first place to be, I think.

It, y- for so many reasons, but if we’re gonna, if we’re just gonna talk marketing- you don’t have to post as many times a- Yeah … a day or a week to, to have the same impact. You, it’s really about engaging with other people. That’s at the heart of great marketing. Yeah. If you ask 100 people, “Where did the biggest opportunities you’ve ever come from, ever get come from?”

And 99 times out of 100 they’re gonna say, “A referral.” That’s happening on LinkedIn, right? Yeah. So all of that’s still happening there. It’s just, it’s just the people are spinning tools and spamming people, and LinkedIn’s cracking down on that, and people are saying, “Oh, no, LinkedIn’s cracking down.”

Yeah, I’m glad they’re cracking down on that, right? Yeah. Or, they change this or they change that. Listen, like every other platform, we don’t own [00:04:00] it. They get to change whatever they want. Yeah, they get- And we get to just accommodate or go somewhere else, and I have, to this minute, still found it to be the most im- most revenue-generating decision in my business is to accommodate when LinkedIn asks me to accommodate.

[00:04:16] Kris Ward: And to your point, even with referrals, the first thing I do when somebody gives me a referral or whatever, I’m, I check them out on LinkedIn. Yeah. 

[00:04:24] Karen Yankovich: Yes. 

[00:04:25] Kris Ward: I look at their profile. I look, are they active? Yes. It’s, it I don’t know where else to go. It, it- … forgive me, it’s not Facebook,

[00:04:32] Karen Yankovich: and, and if you go, if you find them on Facebook or Instagram or TikTok or whatever- Yeah

you’re gonna find out something about them. Yeah. But when you go to LinkedIn, if they’ve done their job properly- Yeah … you’re gonna find out what they want you to know about them. Yeah. What makes them credible, why you should trust them- Yeah … with your investment, whether that investment is time or money, right?

Yeah. This is an investment of time. 

[00:04:50] Kris Ward: Yeah. 

[00:04:50] Karen Yankovich: That’s an investment and I’m not jumping on just anybody’s podcast. Yeah. I wanna make sure they’re credible and I can find that out on LinkedIn. Yeah. So it really still is the place [00:05:00] to build your personal brand so people can, know you, and it, it’s a huge search engine, blah, blah, blah, blah, blah.

[00:05:07] Kris Ward: Okay, so we’re all in on LinkedIn. W- and what be- ’cause I just think there is no other choice. You just can’t. So what do you feel we’re missing, or what’s the formula that you live by when you’re navigating LinkedIn? 

[00:05:20] Karen Yankovich: It’s interesting. I did a conference, I spoke at a conference last week, and it was mostly insurance agents-focused.

Okay. And I can tell you- 

[00:05:25] Kris Ward: Sounds exciting. 

[00:05:26] Karen Yankovich: It was exciting. It was a lot of fun. It was in Nashville. It was, Dolly Parton theme, so it was a lot of fun. Okay. That being said, I heard more times than I have heard in a really long time, “Yeah, but LinkedIn, I’m B2C. I don’t need LinkedIn.” And I was like, “Oh, you guys are missing the boat here.”

Okay. Because- To me, when we’re looking at, we’ve talked about, the f- the few minutes we’ve been talking so far, we’ve talked about the ba- the value of relationships and referrals. 

[00:05:49] Kris Ward: Yeah. 

[00:05:51] Karen Yankovich: When you’re building out your LinkedIn network, and I, and my recommendation is micro-target that. We don’t need to connect with 100 people a week, or a month, or even in six months. A couple people every week, but do this every week, right? 

[00:06:01] Kris Ward: Yeah. 

[00:06:02] Karen Yankovich: There’s three different categories of people that I wanna be connecting with. And let’s not overlook who might buy from you, right? That’s, of course that’s a category, but that is never where I focus. Okay. And that’s where the mindset was for these insurance agents but I’m on LinkedIn, everybody’s on LinkedIn, everybody’s pitching.

I don’t wanna be there.” That’s not really where LinkedIn’s hu- biggest value is. The second category is referral partners. Who has a network of people that you can share opportunities? Like when you and I met- Yeah … neither one of us tried to pitch each other our services. No. But you were on my show, I was on your show.

That gets me in front of your audience. And not only does it get me in front of your audience, hopefully anybody listening to this or watching this today is also thinking Kris wouldn’t have had her on her show if she didn’t think it was worth my time.” Yeah. So I get to borrow your credibility, right?

Yeah. So this, and this actually falls into the third category too, but just sticking with the second category, thinking about does somebody have an audience? Maybe you can be… Like, for me, do you, if you’re listening to this, if you have an [00:07:00] audi- if you have a network or a community or a Facebook group or a LinkedIn group of people that need some LinkedIn support, reach out to me.

I’d love to provide value to your group, right? And then tell me what you do. I’d love to be able to, I have a network, I have a community. Maybe they need to hear from you, right? 

[00:07:16] Kris Ward: Yeah. 

[00:07:16] Karen Yankovich: So that’s the second category, and that is huge. That’s, maybe there’s collaboration opportunities.

And, the reality is, sometimes we don’t know what that is. But just have the conversation, right? There was a few people that I’ve met in the last couple weeks where I’m like, “Huh, this person’s pretty well-connected. I don’t know what the opportunity is, but I think it’s worth a conversation to see if there is an opportunity,” right?

And that’s a huge value on LinkedIn. And then the third category is the media, right? The press- … the journalists. The… Are you… I live in New Jersey. I make sure that I know personally as many business writers in New Jersey as possible. If you’re a real estate agent and you’re listening to this, are you…

do you know who writes about real estate in your local market, and have you bought them coffee, right? Have you met [00:08:00] them? Have you built a relationship with them? Because when they need a source, they’re gonna come to you. But you have to be credible, right? And you can’t just be pitching them.

It’s about actually building relationships. And that’s what I mean when I said, Kris our relationship kinda falls into both categories, right? Yeah. Because we are also, as podcast hosts, we are the media, right? Yeah. So are you… if you’re listening to this are you connected to Kris on LinkedIn?

Are you connected to me on LinkedIn? 

[00:08:24] Kris Ward: Yeah. 

[00:08:24] Karen Yankovich: Connect with us. Tell us what you found valuable in this show. Share that on LinkedIn. Yeah. That’s a way better way to get invited as a guest on anybody’s show than to just continually cold pitch, right? Yeah. So build relationships with the people that have an audience of people that you’d like to get in front of.

And those… so for my insurance agent example, right? A- insurance agents, the competition is massive. And the women that I met at this conference were amazing. They were doing amazing businesses. They were really killing it in th- in this industry, which I give them a lot of credit for, because they do have a lot of competition.

Yeah. And there are a lot of people on LinkedIn [00:09:00] just crappy posting things. Like, when somebody connects with me cold on LinkedIn and they’re an insurance agent, I almost I’m waiting for the cold pitch to come next, right? Yeah. Yeah. So don’t be that person, right? Yeah. Be the person that…

you’re creating a magnetic marketing strategy when you focus on those second two categories as opposed to that first category. Does that make sense? 

[00:09:17] Kris Ward: It does. Okay, so much I wanna unpack in there. And to your last point is, recently I went on a trip to, in Greece. And we walked into this little store, and the woman was so lovely that I was walking around going, “I have got to find something to want here, because I cannot leave this store- Yes

empty-handed. We’ll have to make something up.” And that’s a point, is when you do that well, everything you’re talking about here, is when you are networking, and memorable, and building relationships, then people like you, and they want to- … have a reason to stay connected with you. Which is the whole thing. And because we cannot, to your bigger point, cannot do business in isolation. We just cannot. And I know too, I get a lot of [00:10:00] just ridiculously cold pitches that you can see they’re so templated, and there’s no heart in it, and it just, it’s dry and- 

[00:10:05] Karen Yankovich: I’m lucky… They’re lucky, I’m lucky if they have, if my name is right on it.

Yes, and it’s- half the time it’s not even my name. 

[00:10:10] Kris Ward: And it’s topics that I’m like- … “If you had listened to any of my shows for five minutes, 

[00:10:14] Karen Yankovich: you would be-” Or even watched, even read my profile before you pitched me. 

[00:10:16] Kris Ward: You would not be telling me we could discuss this. This has nothing to do on planet Earth with what I talk about.

And then I’ve even seen where one or two people, I’m like, you know what? It’s not their fault that they don’t know how to use their VA, and they’re having their VA do this, even although I’m all about VAs. Their setup is wrong. The pitch is wrong. And I think, “You know what? Maybe.

Maybe I’ll talk to this person.” And I connected with, tried to connect with them on LinkedIn, and they did… You wanna be on my show? They did not reply to my message, their profile was horrible, their their, they hadn’t been posting. I’m like, “Oh, I see. You’re not serious about this at all. You just got somebody- rinse and repeat over here.” So it really, their LinkedIn presence really undermined it, everything that they were doing. 

[00:10:57] Karen Yankovich: Yes. Yeah. Yes. And I don’t think… Listen, do I [00:11:00] think that- If you don’t have a great LinkedIn profile, you’re not gonna be able to have a business? No, I don’t think that. But I do think that if you do have a LinkedIn profile, you’re gonna get more opportunities.

Yeah. Because even if you’re just and this is an example I have been using for 10 years, but even if you’re just out car shopping, right? And you come home and you have a stack of business cards, right? And you don’t know, you know what car you want, but you don’t know what dealer you’re gonna buy it from or whatever, and you just kinda, we don’t buy a pen without researching, right?

Yeah. So you throw the names of the people you met in a search to see what you can find out about them, and one of those people took the time to create a great LinkedIn profile- Yeah … and you know what awards they’ve won, and you know- Yeah … how long they’ve been doing this work, and even if last week they were working at Costco, right?

Yeah. They took that Costco experience and created a why you should buy a car from me explanation- yeah … on LinkedIn. You’re gonna buy a car from that person. Yeah. Because they’ve, they have made it, they have made you comfortable. They went out of their way to make you comfortable in investing your money with them.

The other people, listen, it’s not that they’re bad. We don’t know if they’re good or bad. Yeah. This person made you comfortable. And another thing that I wanna say that I think is important in this [00:12:00] particular moment in time is that- Right now, many people on this, in this world, certainly in this country, are picky about who they invest in, and they wanna make sure they invest in people whose values align with their values.

[00:12:15] Kris Ward: Yeah. 

[00:12:15] Karen Yankovich: Right or wrong, okay? 

[00:12:16] Kris Ward: Yes. 

[00:12:17] Karen Yankovich: 20 years ago, we would’ve said, “You never talk about these kinds of things online.” Today, I think it’s important that you do. 

[00:12:21] Kris Ward: We’re dancing around… I’m in Canada, so we’re dancing around the American administration right now. Yes. It’s a bit divided. And you are right.

I would before, if I was on fire- … I would not bring up politics with someone in America, because it’s black and white, and I, and there, it is divided, and I too have my opinion about who may or may not be scary, and so I don’t want to actually work with someone that says no, he’s not so bad.” So it’s a very heated time- E- 

[00:12:51] Karen Yankovich: exactly … 

[00:12:51] Kris Ward: in life, so we wanna know- E- 

[00:12:53] Karen Yankovich: right … 

[00:12:53] Kris Ward: who we are. Are we on the same side? Exactly. We want the people we like and trust. 

[00:12:57] Karen Yankovich: Because we wanna make sure that our values are aligned. Yes. It isn’t even [00:13:00] about… I’m not gonna say I, I never in a million years would have thought that I would ever say, “I need to know who you voted for before I will take your money.”

Yeah. Yeah. And I’m not saying that now. Yeah. But I did have somebody one time reach out to me and say, and she had booked a couple different calls with me. She’d been wanting to work with me over a couple different times, and she’s “Okay, I’m ready to invest in you, but let me ask you this,” and she sent me a video.

And she said, “This is really what I wanna promote. Do you think you can help me promote this?” And it was anti- everything that I believe in. And I was like, “Actually, no, I don’t think I can help you promote that.” Yeah. Now, would I have taken her money and… I was ha- I was, I appreciated that she asked me that in advance.

Yeah. I said I don’t…” And I would’ve… I don’t know what I would’ve done, truthfully, because the last- Yeah … thing I wanna do is be responsible for putting more eyes on what I believe is untruths, right? Yeah, 

[00:13:44] Kris Ward: Yeah. 

[00:13:44] Karen Yankovich: So it’s an important conversation, and it, do I think it has to happen on LinkedIn?

No. But it’s but it’s just a dr- a drastic, but a- but we have to open our eyes to it, example of why it’s important you create a brand for yourself that people understand, and they can- Yeah … because if I [00:14:00] don’t know where you stand on certain issues, I might not hire you. Be- 

[00:14:04] Kris Ward: And the issues that are so important to you

and that, 

[00:14:07] Karen Yankovich: right?

[00:14:07] Kris Ward: Yeah. 

[00:14:07] Karen Yankovich: Exactly. 

[00:14:08] Kris Ward: Another thing you said too that I wanna circle back on, and I think it’s incredibly important, ’cause most people d- keep, teach the, or treat these as separate entities or don’t discuss it at all, but you were tying PR into LinkedIn. Yes. And I think that, again, shows to the depth and scope of your knowledge, which I cannot say enough how much we love having you here, because you light up on this topic just like I do on my topic, and it’s like, all right, how fast can we talk in 25 minutes?

So most people don’t tie those two together, and I think that’s really important, and you s- you touched on it briefly, but I think let’s go back to that for a second, the PR and LinkedIn. We don’t talk about that enough. 

[00:14:44] Karen Yankovich: We don’t. And I, and, again, as a podcast host and you have a, you’re a podcast host with- we have guests.

I get a lot of cold pitches, and I am lucky, again, if they have my name right. I get so many pitches for podcasts that I was a guest on, and then they say- … “Hey, Kris Ward, we’d [00:15:00] like to, we’d like to ha- you know, we’d like to provide…” I don’t even know. “We’d like to have…

‘ I’d like to pitch you this person for your podcast.”

I’m like, “I’m not Kris Ward. I was on her show.” Yeah. Yeah. But so I get so many of that stuff. If you, if there’s a couple… like one of the things, take it take it… I’m gonna take it back to the beginning, which is create a brand that, that you look worthy of somebody’s time. Yeah.

Because nobody’s gonna give you a second look. That first impression is important, and LinkedIn’s where that happens. And then you can… And this is something you can get help from with your VA, right? Yeah. H- do a, have them go into Apple Podcasts. Find somebody that you think has an audience similar to the audience you wanna reach, okay?

100%, yeah. So let’s just say it’s you and me. We’ll just use us for an example. Yeah. I could say to my VA, “I think anybody that listens to Kris Ward Show would be really interested in listening to Good Girls Get Rich.” Yeah. “So I want you to see, go into Apple Podcast, search Kris Ward- Yeah … and find out every place she’s been interviewed.”

Because if they’ve interviewed Kris, maybe they wanna interview me. Yeah. Okay? So I’m not pitching them yet. I’m now taking that list, and I’m like, “And find me their LinkedIn profiles,” right? I could have my VA do this, [00:16:00] and then I can say two a week maybe, or one a week, or two, whatever, three or five a month, I can connect with those hosts on LinkedIn.

Yeah. I’m not pitching myself. I, maybe I’ll listen to the show. I’ll connect with the host. I’ll unders- And I will, eventually say something like, “Hey, I just listened to your interview with Kris Ward, and I loved what you talked about A, B, and C. I love to talk about D. Have you ever thought about doing a show like that?

I think that would be, that would be a great show for you,” or something like that, right? But this is where, but LinkedIn is the hub of this, right? You’re- 

[00:16:30] Kris Ward: Yeah … 

[00:16:30] Karen Yankovich: you’re showing up credible on LinkedIn. So when you’re connecting with these podcast hosts, they can see that you’re credible. I, nobody ever logs into LinkedIn but me on my…

and it’s something- Yeah … it’s a tenet that I stand by, because LinkedIn’ll shut you down, and I’m just- Yeah … never gonna cross that line. I am not the LinkedIn police, but- 

[00:16:47] Kris Ward: Yeah … 

[00:16:47] Karen Yankovich: just so you know. Nobody- Nor do I wanna 

[00:16:49] Kris Ward: meet the LinkedIn police. 

[00:16:50] Karen Yankovich: Yeah. So if I message you, I can promise you it’s me.

Yeah. If you get a message from me- Yeah … I promise you it’s me, and I’m building actual relationships with the press. Again the real estate agent, connect with the [00:17:00] local journalists, right? I was at a conference one time in New Jersey, and it was a business conference, and I got… I didn’t get a chance to talk to him, but I got the business card from the the chief editor or the chief publisher of njbiz.com, which is the largest business publication in New Jersey.

I don’t think he’s actually in that role anymore yet, but I didn’t get to really talk to him, but I had his card. So I reached out to him and said, “Hey, we met at this conference,” blah, blah, blah. “We should stay connected. I bet your people, I bet your audience needs LinkedIn.” He goes, “You’re right, they do.

Let’s stay connected.” Nothing. And a couple weeks later, a couple months later, I’d reach out to him every now and then, and he’d say yeah.” And then- Gary Vaynerchuk interview… Oh, no, Gary Vaynerchuk and our governor were on an interview talking about entrepreneurism in New Jersey. I s- I came across it, I sent the link to this guy who I met at a conference, but connected on LinkedIn and stayed connected on LinkedIn, and said, “We need to get in on this entrepreneurism in New Jersey.”

And he’s “You’re right. Come in.” And I went in, and I met with him, and I… It ended up [00:18:00] being… It ended up overlapping then with COVID and the world shutting down. Oh. So what was gonna be in person to 50 people ended up being virtual to 2,000 people. Oh. Do you know what I mean? ‘Cause he ended up- Yeah

it ended up getting pushed out to the entire country, all the publications in their country, in the country that this company owned. And it came from me meeting them. I c- I got… I grabbed the opportunity. I met him at a conference. I said hello to him. I, I somehow got his card. But I was able to use LinkedIn to build a relationship with him- 

[00:18:27] Kris Ward: Yeah

[00:18:28] Karen Yankovich: that ultimately got me in front of 2,000 people, right? So that’s just one example, and anybody here can do this. He did not know who I was. He had never listened to my show. Sure. He, he And I tried not to pester him, right? Yeah. I waited, I messaged him a couple different times, and then I found my in with that interview.

[00:18:45] Kris Ward: W- you bring up, again, some really solid points. We call that our inspiration list, and I too do that. I would go and say- Yes … okay, where are all the shows that Karen’s been on? Because we’re speaking to the same audience about different- … topics. And, so if Karen’s been there, they could very well like to talk to me as well.

So we call that our [00:19:00] inspiration list. And then as well, I really wanna be clear here, because as much as we’re all about finding, hiring, and onboarding VAs, and turning them into leaders for entrepreneurs and founders, as much as we’re all about that, I always say too, be- there is a lot of pre and post-work that your VA can be doing, and that is not networking on your behalf.

So that is not- … something we know when you get a message from me or I make a comment- Yep … on your post, I have the time to do that because my, what we call our win team, my VA, is doing the work that frees me up to do that engagement. Yes. I would never recommend the VA go out there and then just do that for you.

It’s, it- it’s equivalent to if you how if you meet your partner, you don’t send somebody else over there to talk to them. 

[00:19:45] Karen Yankovich: And, here’s the thing, I am more, most, I’m particular about it, mainly because I teach this stuff, and the last thing I want is somebody to say, “I did what Karen said and I got my LinkedIn shut down.”

[00:19:53] Kris Ward: Yeah. 

[00:19:53] Karen Yankovich: So I hold a hard line with anybody logging- Yeah … into my LinkedIn, but I have had customers who said, “I know that’s what you think, [00:20:00] Karen, but I want you to work with my VA ’cause she’s gonna log in on my behalf.” Yeah. And they w- in one case, they were in the same office it was an in-person office, which I wasn’t too worried about, right?

Yeah. Because they’re all, they were using the same IP address, whatever. I don’t love, I don’t love it- Yeah … because I do think that there’s a disconnect in the messaging, but whatever. But then there was another person, her VA was overseas, and this was a brilliant woman so smart. Yeah. And then she kept reaching out to me going, “People say that my messages don’t sound like me.”

I’m like, “Because they’re not you.” 

[00:20:25] Kris Ward: Yeah, 

[00:20:25] Karen Yankovich: Yeah. I don’t know, I told you this before you hired me- Yeah … that I don’t like this. You w- Yeah … you insisted on doing this- Yeah … and now you’re gonna complain because people don’t think it sounds like you? It doesn’t sound like you ’cause it’s not you.

So- And even if it 

[00:20:35] Kris Ward: was you can’t copy and paste your way out of it. So even if I wrote me and I’m the one that does it, when I connect with you, I have to have a meaningful conversation with you. I can’t use the same copy and paste, “Hey, how are you? How’s business going? What made you get into that?”

Paste, paste. Yes. And then expect for have meaningful relationships. Yes. You have to be like, you have to say something. You have to have- … a conversation. 

[00:20:58] Karen Yankovich: Kris, I have created an [00:21:00] entire I’m gonna call it a certification program to train virtual assistants on how to manage LinkedIn on their client’s behalf.

[00:21:06] Kris Ward: Okay. 

[00:21:06] Karen Yankovich: And I believe that, ’cause I, doing exactly what you’re saying, right? Like pre-work- Yeah … and post-work. Yeah. You’re never logging in on their behal- behalf, but you’re making it really easy for your client to, to maximize their time on LinkedIn. Yeah. And I believe if you’re a VA and you’re listening to this, that immediately elevates your- your status as a VA.

Whatever- Yeah … you can probably increase your rate by 25% if you- Yeah … say, “And I can manage your LinkedIn. I’m never gonna log in on your behalf, but I’m gonna get you interviews, I’m gonna get you clien- I’m gonna get you press opportunities, I’m gonna get you, whatever,” right? There’s a huge value in learning that what you just mentioned- Yeah

that pre and post-work. There’s a huge- Yeah … value to both sides, right? To the business owner who wants to maximize their time and wants to use LinkedIn, but it’s just not happening as well as they’d like to, and then the, their assistants who just don’t know really where to go. Not, “Just let me, give me your login.

[00:22:00] It’ll be easier,” right? Like- yeah, 

[00:22:01] Kris Ward: yeah … 

[00:22:01] Karen Yankovich: so- Yeah, 

[00:22:02] Kris Ward: yeah … 

[00:22:02] Karen Yankovich: there’s a huge value in that. 

[00:22:04] Kris Ward: Oh, the only problem with you, Karen, and it is a big complaint I have, is that time freaking flies by- … and it’s over so fast, and then every time I look at you, I’m like, we should do, I don’t know, whatever, Fridays with Karen.”

[00:22:14] Karen Yankovich: Okay. I’m in. 

[00:22:16] Kris Ward: Oh my gosh. Okay, Karen. Ah, it’s so fast. Where can people find more of your brilliance? 

[00:22:21] Karen Yankovich: LinkedIn, of course. Yeah. And check out, check out w- we talked 

[00:22:24] Kris Ward: about- Okay, I have to jump in there. I did interview another LinkedIn PR- whatever, guru, expert, whatever. This is a while back, so I can say it on the show, and we did the whole show, and then I get to the end and I say, “Where can people find more of your excellence?”

And then I said, “I assume LinkedIn.” And she said, “No,” and she gave me something else and I was like, “What the hell did we just talk 25 minutes on LinkedIn for?” 

[00:22:42] Karen Yankovich: Yeah. Yeah, no- So- … LinkedIn is the best place to find me.

[00:22:45] Kris Ward: But if you’re a LinkedIn person, you gotta start with LinkedIn, so I was like- 

[00:22:47] Karen Yankovich: I know. I completely get it

but now I always ask … and I can’t speak to anybody else, Kris. I can’t speak to anybody else. I can assume 

[00:22:51] Kris Ward: it’s gonna be LinkedIn ’cause I was wrong. But anyhow, go ahead. 

[00:22:53] Karen Yankovich: Right. LinkedIn. Here’s what I will say. Because we have seen… And listen, like I said to you earlier, like- Yeah

we need to be dynamic with the changes that are happening in the [00:23:00] industry, the changes that are happening in the m- in marketing. We’ve done the same thing, and I’ve done the same thing in my business. We’ve made a lot of changes, and in the past couple of months we’ve created the Visibility Salon.

I would love for you guys to check that out- Yeah … at visibilitysalon.com. Okay. We offer a free week if you wanna check it out, and basically- Okay … it’s all the things we talked about here today, we teach you in that, and it’s a very low-ticket, low-cost membership program. Okay. Because I just, I talk the talk.

I think, one more statement about the world, I think w- more women need to have money- Okay … and I think that we’re not, women are not doing a good enough job on LinkedIn, and we have men in there, too. I’m not just only- Yeah … working with women. But I just wanted to be able to reach more people with this message.

Yeah. So we took our $10,000 program and made it $50 a month and, Yeah … and we did that because we wanted to reach more people and we’re s- anyway, check it out at visibilitysalon.com, and that’s where you’ll get all the back ends, all the things we talked about here today. 

[00:23:50] Kris Ward: Okay. This is a ton of stuff.

For the love of God, share this with a business buddy because there is so much content here, lots of takeaways. Check Karen out, on LinkedIn. She is [00:24:00] just the… You cannot, you just can’t, A, scroll by her, and, B, when you stop, when she stops to scroll, you always learn something. And of course, check her out on Good Girls Get Rich.

Thank you again, Karen, for your time and your energy. It is always a joy- Hi … and so many takeaways.

[00:24:11] Karen Yankovich: Loved doing this with you, Kris. Thanks for having me. Oh, thank you.

[00:24:13] Kris Ward: Thank you so much. All right, thanks again.