How Entrepreneurs Can Have Clarity On Camera! With Molly Trotter

Episode Summary

Molly Trotter worked as a news anchor reporter for the CBS affiliate stations in Oregan and Washington state for 5 years.  So she’s the perfect person to help us with our on camera presence!

Learn: 
-the biggest mistakes most entrepreneurs make (and it’s not what you think)
-how to make your videos real and memorable.
-ninja interviewing tricks that will make any conversation more interesting.

Molly help coaches and consultants gain clarity on what they offer, their messaging and how to be more visible in such a “noisy” time online to market their services with the right strategy that fits their needs to attract your dream clients. Molly spent five years as a news anchor and reporter for CBS affiliate stations in Oregon and Washington State. She got into that industry to give the “underdog” a voice, but when she realized that the glorified stories were noting less than destructive and demoralizing, she left all that behind to become a full-time entrepreneur and fulfill God’s plan for her life to influence the masses. From then until now she have helped individuals and companies get clear on their personal branding to have more effective marketing to reach their dream clients.

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You can find Molly Trotter at:
Website: https://dreamfactoryco.com
LinkedIn: https://www.linkedin.com/in/molly-trotter-4937824b
Facebook: https://www.facebook.com/molly.trotter
Twitter: https://twitter.com/mollytrotter

Check out the Outsourcing Playbook For Busy Entrepreneurs here: https://winthehourwintheday.com/outsourcing-playbook

Molly Trotter Podcast Transcription

[00:13:18] Kris Ward: Hey everyone, It’s Kris ward and you are here at when the hour win the day. And I am excited about today’s guest, Molly Trotter. Okay. There’s so much to talk about here, but we’ve got a special treat. Molly spent five years as a news anchor reporter for CBS affiliate stations in Oregon and Washington state.

[00:13:34] And she really. Got into the industry is an underdog voice. And when she realized that, you know, glorified stories were nothing less than destructive and demoralizing. So she’s really got an inside scoop about the news world and media. Now, how is that going to benefit us? Because she is going to talk to us about.

[00:13:54] Clarity on camera. Oh boy. Can we really unpack a lot here?

[00:14:00] Molly Trotter: Molly Trotter.

[00:14:01] Kris Ward: Welcome to the show.

[00:14:04] Molly Trotter: Ah, thank you, Chris. I’m excited to be here.

[00:14:07] Kris Ward: Listen, I didn’t even do justice because I want to just dive in and get into all this stuff, but you’ve got all kinds of experience that people can check that out in the show notes, but let’s just dive in because.

[00:14:17] This is really an interesting perspective. You are now entrepreneur and you work with entrepreneurs. So you’ve, you’ve, you know, you’ve got that under your belt as well, but

[00:14:25] Molly Trotter: sell them would do we get to

[00:14:26] Kris Ward: talk to somebody who worked in the news and boy, you know, I think most of us take for granted how much prep time you do or don’t have when you’re in front of the camera and you’re reporting something.

[00:14:38] So you really can talk to us about clarity and confidence and what that’s like, thinking on your feet. So, yeah.

[00:14:45] Molly Trotter: Tell us a little bit about

[00:14:46] what

[00:14:46] Kris Ward: that was like,

[00:14:48] Molly Trotter: Oh my God. And as well as you mentioned at the beginning, you know, I really got into it to give the underdog a voice and into give a voice to the voiceless, essentially, because you have such a powerful medium.

[00:14:57] And so I got really excited to really be able to do that. Well, when you get into news, it’s not necessarily that way they want. Doom gloom and destruction. And it’s like, we’ll take over, you know, the, the 10 car pile up over here rather than, you know, a mom and pop shop is just celebrating like a 50th anniversary.

[00:15:14] Now people might be like, well, you know, what’s important that at the end of the day, the news loves to focus on fear, destruction, something that’s going to invoke it. Something hit you where it’s going to pull you back in and we can even see it right now. We were just talking about this before the show, Chris it’s.

[00:15:29] So. Sad for me to see so many people just walk into their, your tactics. And that’s what really got me to lead. I was like, you know what, it’s one of those things where it’s not an industry you get in, you’re going to change it. It’s going to change you. And I realized that my voice, my purpose to really pour into other people and give them a voice that was not going to be the medium.

[00:15:50] And so, um, long story short, I was in there for almost five years. Um, my last year in the news, I actually ended up getting fired because I posted a transformation photo before and after, because I wanted to inspire people because I had a really great fitness, fitness, transformation and journey, and they essentially just didn’t like it.

[00:16:09] And they caught me loose and it was, I remember that day more than anything else where they brought me into their office, I just got done working and they fired me on the spot because. I breached contract. They couldn’t show me where it was and I’m like, I gave everything to you, but I also felt a big burden.

[00:16:27] Why? Because I’m like, I’m not really doing anything here. I’m a face of a television show station. Okay. That’s great. But what purpose and what impact am I really making here? So. When I left, um, I jumped into entrepreneurship full-time and I love it because what I get to do now is really give, uh, like help people get a voice.

[00:16:46] And these are people who have stories that want to be mentorship to others. Right.

[00:16:53] Kris Ward: Oh, no, sorry. Before you started on the next part, I just wanted to go back here and unpack a few things you said that were so powerful. So yes, I’ve always been a firm believer that the news is all about, you know, it’s a competition to get your attention.

[00:17:06] And very seldom is that done in a positive way. Right. And I know too, for me, the most successful entrepreneurs that I deal with have higher ranking. They spend more time reading, you know, self-help books and improve themselves and educational stuff like consuming. You know, uh, media that’s going to enhance their business versus just the news.

[00:17:24] Like I know a lot of kids just don’t watch the news. So it’s interesting that that’s been a philosophy of mine and that you have income from the news, believe in that as well. And then, so

[00:17:33] Molly Trotter: the fired thing

[00:17:34] Kris Ward: you said, okay. So I guess they had a brand. So you had, uh, uh, a physicality or weight loss transformation or something, and you put that on social

[00:17:44] Molly Trotter: media.

[00:17:45] So under, just understand what was the,

[00:17:47] what

[00:17:47] Kris Ward: do you think the angle was that was upsetting to them?

[00:17:51] Molly Trotter: Well, it was a before and after photo. And, you know, probably I was basically in like a sports bra and little shorts and the end of the day, people like, Hey, I got some ads here. Like I was really proud of what it is that I did.

[00:18:03] And people do it all the time. Mine, people that put on board like bikini competition and they’re flaunting way more than I am. So I ended up getting on this light news blog and it just circulated around the community around the country. Who is this person? What does she think? Who she thinks she is? And I’m like, you guys time damage being done here.

[00:18:26] Like it was crazy. So because of that and the back that they got, and they didn’t want their, their station being put in a bad light. Oh dear. I could have fought it if I wanted to, but you know what? They did me a favor now say where I am. Over four years later. Gosh, it was like the best thing they could.

[00:18:46] Kris Ward: I get it.

[00:18:47] It’s like the whole Disney. We want you to look a certain way thing and whatever. So in their mind is like you showed up as an accountant wearing your bra and underwear to work kind of deal like they’re foolishness. Yeah. Okay. Okay. That’s just interesting to me and I had to ask. Okay, so let’s talk about clarity on camera.

[00:19:05] Molly Trotter: So as

[00:19:05] entrepreneurs

[00:19:06] Kris Ward: and you work with them now, and you know, you are one. Boy. Oh boy, again, back to my original question. First,

[00:19:13] Molly Trotter: give us a little taste of

[00:19:14] Kris Ward: when you’re doing the news. What’s that like, as far as having to think on your feet, like, what were your takeaways from, Oh gosh, this is different than I thought when I started.

[00:19:23] Molly Trotter: Oh man. Well, I mean, when you get into the news, you typically don’t even have to have a college degree in journalism. I’ve seen people come in with other things. So I got most of my training just on the job, got my foot in the door. Got it. And who believed that think on your feet? So I was more of a field reporter.

[00:19:40] Then I was on the desk at the beginning of my career. And so they’re like, okay, there’s a fire. Grab your gear. I didn’t have a photographer meeting a camera man with me most of the time. So I had to grab the gear, set up the camera, ask somebody for some information or just be attentive. So a couple of things there, you have to be really aware of your surroundings and what’s happening and be a couple steps ahead.

[00:20:03] You want to anticipate things. And as you know, being in the news, I had to anticipate a lot and then you just learn to really think quickly on your feet. So, you know, it, it just, when you’re on camera, you’re not, uh, uh, um, and, uh, and trust me, I did plenty of that in the beginning because we’re like, how, how do words even come out when you’re trying to formulate sentences in your head?

[00:20:23] So now being able to translate that to people, it’s like, look, you got to get really clear on what’s the objective here. What’s the information, whether that’s, this is what my business can do. This is what I can do for you. This is where you, you have to be really crystal clear because when I was on the scene of a fire and there’s a house behind you, that’s basically fireworks.

[00:20:43] And I’ve been there before. I have to be able to let them know who’s on the scene who’s affected. Do they need to get out what’s happening? Are people in danger? I didn’t think of all the things. So now being able to translate for other people, there’s far less danger, first of all, but it’s really being able to focus in on your so much going on.

[00:21:01] And it’s really loud up here. What’s important. Let’s grab out a couple of key pieces. And let’s go in on that. And it’s just being able to quiet the noise in your head and really being able to focus on what matters.

[00:21:14] Kris Ward: And you gave a really good point, too, is on top of all that you’re sitting there going. I hope it’s recording cause I’m doing this myself.

[00:21:21] So I’m in the film, creating the film at the same time while I think of stressful things that can be emotionally driven, uh, stressful. As you turn your back on a fire. Wait, now I hear more firetrucks coming. Should I be stepping away? Okay. So, so then you’ve earned a gold star in how to get the noise out of your head and focus on the message.

[00:21:39] Right? So I think that to take that to us is, you know, just zone in on the message and not be worried about, okay, do I look fat? And I don’t know all these other things that my sounding stupid. Am I slurring my words? Am I talking too quickly? Am I making sense? So I think what you’re saying is if you have content, just get it out and stay focused on that and don’t get caught up on all the distractions.

[00:22:03] Molly Trotter: 100%, like you just nailed it on the head. People think too much about how they look, what they’re wearing and this and that. Yes. In time, we’ll get to that point because aesthetics lighting all the above, those are very important pieces to be able to attract people and have that professionalism. You just kind of get started no matter how messy it is.

[00:22:21] You got to just put yourself out there. And if you don’t know how. Ask everybody feels like they should know how to, you know, take their cell phone and do a selfie video, this and that. Most people don’t want to look at their cell phone and they want it, even though that’s becoming a really popular thing to shoot videos for ads, courses, whatever you really have to be able to.

[00:22:40] What is your zone of genius? And then if it’s not cool, can you hire, who can help you to get to that point? And that’s where I really focused in on, because I’ll, I’ll admit Chris, I had people for years asking me, I would love to hire you as a one-on-one coach. And I’m like, no, I don’t really want to get into that.

[00:22:56] I have other things. So finally this year, the beginning of this year, I took that dive beside somebody. They mean, they’re like, I want nobody else. I want, you don’t have to like. Okay. And I’m so glad that I did, because it’s so much fun because I, I kind of forgot how much really goes into it because of all my experience.

[00:23:13] It’s like riding a bike, it all came back and I’m like, okay, wow, this is so I wish I did this sooner. I just was caught up with other things and focused on other things, but I’m so glad that I’m in it now because the clients that I do have. They’re scared out of their mind to go and do the constant new videos.

[00:23:30] And I work if you can’t get on Instagram or Facebook live or whatever, and record sort of videos and be consistent with that, how do you expect to be able to do an ad and have that bring in five, six figures from those ads? Which some of my clients do, but it takes, it takes time. And right now video content is so cane, you have to be able to put yourself out there to really build out to 40.

[00:23:52] Kris Ward: Okay. So what you’re saying is you. Experience that you, frankly, probably for, you know, you didn’t, you forgot how much you learned. And then people were saying, wow, you did this. And we saw, we have a glimpse of how much went into that. Can you coach me? And you’re like, yeah, I I’ve had enough of that. Thank you so much.

[00:24:07] Um, but they say finally wore you down and brought you back and now you’re bestowing your wisdom upon all of us. So I think another point that is really good, that you made, uh, is really talking about trying not to be perfect and

[00:24:20] Molly Trotter: it.

[00:24:21] Kris Ward: Leads me to, I remember listening to this podcast once and he was giving an example he’s ad, uh, he was running an ad campaign and he had an advertising company and he was talking about people who are trying to read

[00:24:31] Molly Trotter: scripts and he was giving actors.

[00:24:33] Kris Ward: Um,

[00:24:34] Molly Trotter: they gave four,

[00:24:35] Kris Ward: uh, there’s four people in three of them were actors that had to read a lot, read a line, but they’re professional actors. They had to read a line. And then there was one person who actually said the line that they had just recorded in conversation. And it was interesting, something like 80% of people, even myself, when I listened to it and they gave the samples, I could tell which person was, who just said it versus the actors.

[00:24:55] And so what the message that brought it home for me was, again, trying to be perfect or scripted or do whatever. Even if it comes off and your eyes is polished or perfect, it has less impact than if you’re just, you know, just going in for the raw goods. So tell us more about that.

[00:25:15] Molly Trotter: I love your example.

[00:25:17] That’s so powerful because so many people look at the news anchor, for example, and they’re like, okay, your hair’s perfect. Your teeth are perfect. This and that. Well, first of all, they sculpt her and say exactly what they want her to look like. But now what we’re seeing is they want people to just be raw, be themselves the most likes and engagement I get on videos is when, for example, it’s after the gym, I’m looking like a hot mess at 6:00 AM and I’m not polished at all.

[00:25:41] The people love that. And so you, even if you mess up, I’ve messed up. I have said the wrong things. I forgotten things. I almost cussed online television. I’m telling you guys all these things, because first of all, there’s some proof of it on YouTube somewhere. I’m sure you will find it, but the bloopers up there so people can see how that happens, but it’s not related.

[00:26:02] The average person is so scared of public speaking. So care scared of putting themselves out there because a couple of reasons they’re nervous. They’re not competent and they don’t want to make it about them, but your story is meant to be mentorship to somebody else. And so the last part, the less perfect you are and the more raw, just this is who I am.

[00:26:19] The better now when it comes to translating things on video, one thing that I will add is you’ll notice, um, you know, whether you’re watching the video recording, are you hearing the audio? I will move my hands a lot. I’m very expressive. That’s who I am as a person, but it also adds energy into there. And you have to like, um, you have to add more energy when you’re on camera, for sure.

[00:26:38] Because it doesn’t translate as well. And that’s what, but it just takes practice and who’s got to go for it and then self critique yourself. I hate to say it. So like the worst I need doing it for me to still, but that’s people know what you’re going to know. I’m like, Oh, I have crutch works. I didn’t like that.

[00:26:55] I want to do my hair a different way. Worry about that later in, just get on camera and give people the goods.

[00:27:02] Kris Ward: Well, that’s good to hear. So, I mean, we all think we’re the only ones that do that. And I know for myself as well, I use my hands a lot and I know when I’m on video, when I’m doing lives or whatever, I call it.

[00:27:11] Like, I think when I had to learn is take Chris from like a seven to an eight versus a it’s still me. It’s just amped up me. It’s a higher energy me. But before it would be like, I would take it a lateral move, like try to be shoulders back, stand tall, good posture, and do all the things that I was, you know, told that’s a good person and sound professional, but it came out very dry.

[00:27:32] Like I’ve chipped across videos myself. When some of the platforms are kind enough to send you some anniversary of something you did like seven years ago. And you’re like, Oh, Oh, my where’s my vault.

[00:27:42] Molly Trotter: We can

[00:27:42] Kris Ward: bury that in.

[00:27:44] Like,

[00:27:44] Molly Trotter: I look like I’m being like tortured or

[00:27:46] Kris Ward: held against my will. Right. Um, and it’s not because

[00:27:50] Molly Trotter: it was never

[00:27:50] Kris Ward: uncomfortable per se in front of camera, but I was uncomfortable.

[00:27:55] Like I was talking to people and said to them, whereas if you were sitting with me, I would have been all fun and engaging, but on camera I thought, Oh, I’m supposed to be this different grownup person. Right. So that’s a really good point. Okay. So another thing we talk about is, Ooh, body language and tonality.

[00:28:13] Tell us about that.

[00:28:15] Molly Trotter: Well, we just mentioned the hands part and being able to like really get into it. Um, because I know when I use my hands, I’m not Italian by any means, but I moved my hands. Like I’m Italian, just because it does bring in that energy. Because if I were to just have my hand still, like something inside of me is like this, this doesn’t feel right.

[00:28:32] And that’s just the way that I talk. But at the end of the day, like even my voice, what you’re hearing now, this is a little bit more high pitch than I normally am. If you going to be in person. Because if I were to talk to a person it’s lower a little bit, it sounds more low energy, but I know when I’m on camera, I have to pick it up.

[00:28:47] So there’s, the tonality is so important in the pool. The way you’re going to find that out is by either recording videos of yourself, recording audios and listening back. And I noticed that I have crutch words, I’ll say, yeah, well, some people will say, um, and once you, once you’re aware of that, it’s all about awareness.

[00:29:05] You guys, once you’re aware of those certain things, you’re going to be like, I don’t want to do that anymore. So now your subconscious kicks in and you’ll start to do it less. Not maybe completely get rid of it. We don’t do it less. But body language is important to bring in energy, especially if you’re sitting.

[00:29:20] Um, when I was at the anchor desk, we all we know always sit. So like I have to be able to bring that energy. Uh, but even in person, I do a lot of the we’re all at home right now. Let’s be honest. So we’re on tunes a lot. I’m on my phone alive. And I have to really be able to bring that energy, even though I’ve been locked in my office for hours, or if I’m doing the interview or if I’m doing something for Instagram or whatever, I have to bring that energy because I want people to be able to feel something.

[00:29:45] And it’s like, I want them to feel. And you want them to feel as well. Once they get a taste of your energy, they’re never going to want to get rid of it. They’re going to want more. They’re going to be sucked in and they’re going to just want whatever it is that you have because you’re being relatable and you’re giving them something that they’re not getting throughout their day.

[00:30:02] If that makes sense. So

[00:30:04] Kris Ward: to me, that’s funny, what you’re telling people is, you know, kind of like wake up, be alive, be engaged, be excited about the message you’re delivering so that people will, your energy will be contagious. And I’ve always had the opposite journey I had to learn. I was always trying to contain my energy.

[00:30:21] And minimize it because I felt it was too overwhelming for people. I was a high energy person and stuff, so, and I thought it lacked professionalism. Like if you worked with me, people say, Oh, I really love your energy or your fun and, you know, whatever. But when I was presenting, I tried to tone it down because I thought it was not as much professional.

[00:30:39] So I had to learn that energy is okay. And just to leave it be like it is, or it isn’t and whether it’s okay, these are the people that you’re my people or you’re not. And if you don’t like it, Well, you’re not going to like it later, so you might as well see it now. Right? So you’re teaching people to amp up and I had to learn not to amp down.

[00:30:58] Molly Trotter: Hmm. That’s so good. There’s a couple of things that come up for me with that. Number one, if you’re doing an interview with somebody, for example, you’re going back and forth. Definitely matching energy’s important. Otherwise we got somebody super high energy and it’s going to be weird. So there is that, but you have to show up authentically for yourself.

[00:31:15] And even the clients that I have, usually the energy is not as high because the confidence isn’t there most of the time, or maybe they’re really introverted. So I got to pull it out of them and remind them why they want to do it in the first place. And the biggest thing, but probably one of the biggest takeaways, if you guys can get from this is it’s not about you and when you make it about you, you’re going to stop.

[00:31:35] You’re going to second guess you’re going to question everything and then you’re never going to get your message out there, but it’s so much bigger than because what you went through a month ago, somebody is going through right now. Three years ago somebody is going through right now. You need to share that story.

[00:31:49] Otherwise it’s kind of selfish. So being able to get that out there and when you were my people, Hey, yes, it’s your face on there? Or it’s your voice, but the information you’re giving is about other people and for them. That is everything. And then they’re like, okay, you just got to get them to shift their frame of mind.

[00:32:06] So I hope somebody listening to this really captures that because Chris, I couldn’t imagine you not having the energy and have, because I love her. I think it’s great. And people really feed off of that.

[00:32:17] Kris Ward: Yeah. And so what happens too is you’re right. I do see sometimes, I mean, I don’t have a lot of people in the show that are lower energy.

[00:32:24] Cause it’s just not a good fit. Like I gravitate towards high energy and your genetic lightening people. But I do know, like I know how to bring it down when they’re a little bit lower. And what happens you’re right. Is when I would bring my energy down and try not to be, try to be less, Chris is what I call it.

[00:32:41] Is it just get muddled. It like it wasn’t, it wasn’t toned down. It just wasn’t me. Right. So now I’m trying to think, Oh, you know, and still even I, you know, today’s a podcast day, so it means I’m doing a bunch of interviews back to back. And somebody earlier I’d been really excited about and. Um, it was a really good conversation.

[00:32:59] And a couple of times I stepped over her sentences at the end. I’m like, Oh, you know, that was my enthusiasm. And so I had, then I said to myself, critically, after I got off at Chris, you need to control your energy. Like you, you you’re just too into it. Too high energy. And so you stomped in some of her words.

[00:33:15] So I am always cursing myself for my energy. Everyone thinks they like it, but it’s like, if people don’t always kick, you can be a little bit in your face sometimes.

[00:33:24] Molly Trotter: So I’ve had to learn

[00:33:25] Kris Ward: that, yes, I can dial it back without turning it off and trying to be somebody that, you know, I don’t know, like just, it’s just a bad version of me, so it doesn’t work.

[00:33:33] So, so yeah, it’s, um, that’s a really good point there as far as just. Stepping into who you are and keep being consistent with that exact point. Well-made

[00:33:44] Molly Trotter: that I’ll let people know is when I was on the news and I was on the anchor desk. I actually didn’t weather for like the last year of my contract. And I would go on with the main anchors and we would have chit chat, like a bun story.

[00:33:56] So many times I got pulled into my news director’s office. So many times. Hey, tone it down a little, like, excuse me. This is like free chat time. We’re talking about a story where somebody just crocheted like a hundred beanies for the homeless that he want me to tone down my hinder. Like, they’re like, they’ll just be on script.

[00:34:13] Like bring it down. Basically. They essentially said, don’t be yourself. This is who we want you to be. I think we’ll look at the people next to you that are reading off the script and like you’re so stent, like. So I remember that, like, that was a clicking point for me. I was like, this is not, this is like, my, my end is coming here because you want me, you want to tell me how short my hair needs to be?

[00:34:32] What my makeup up, all like what I wear, what I say, I’m just like, I’m like, you’re a puppet and you’re the puppet tier. So, so many people want to do that to themselves. So then my other people that to them, it’s like some way they’re going to get it from somebody. Just be yourself and be free. And trust me, like everything that you want.

[00:34:51] We’ll track team, the love, the light, the finances, success, everything that there many, you try to be somebody else because you think that’s what other people want. You’re going to shut down so many things that are meant for you.

[00:35:03] Kris Ward: That is really important because I think what you’re saying is we know the look, we know that the, uh, Oh my gosh, the anchor desk looks so they’re manufacturing a look, and this is what they perceive it.

[00:35:14] You know, what a lawyer should look like. You know, somebody on the desk should look like, so they have it in their mind in fairness to them, it’s their brand or whatever. And they want this machine to manufacture this look then what happens is the rest of us confuse that with being professional. And I say, Oh, I should tone down my energy because when you see people on.

[00:35:32] Line and they’re professional or on TV, not online, but on TV. This is a look.

[00:35:36] Molly Trotter: So now we’re all following

[00:35:38] Kris Ward: this muted look because one person decided this is how it should be, right. What a mess it creates. Cause then you, you do, you look at that and you say, well, that news anchor is making a lot of money.

[00:35:47] It’s on a big channel and okay, great. So I, you know,

[00:35:50] Molly Trotter: I remember to wearing

[00:35:51] Kris Ward: business blazers that I hated and I thought I looked, I was uncomfortable. I felt boxy. They don’t fit me, like whatever, but, Oh, this is what you do when you’re all grown up. Get, get the blazers out. Everybody I’m going to have a business.

[00:36:03] Right. All my hands. Okay. Yeah. That’s really important to you. And something you said earlier as well is, you know, kind of get over yourself as the short version of that story. And for me, we’re always about, you know, what I call, create your win team. So you can get to what is next, what is next and all that stuff, and, and that your business should support your life, not consuming and ideas to implementation everything.

[00:36:23] And what helps you with having a team as well is they’ll say, okay, we need a bunch of videos, crystal I’ll shoot them. And then I just load them up and then I’ll see them like two days later, or even a couple weeks later, I’m like, ah,

[00:36:33] Molly Trotter: Whatever. I think it looks silly

[00:36:34] Kris Ward: here, or I sound dumb there, but it’s too much work for me to have to explain that to them or pull them back or have to justify out loud that I have to say, Hey, like my vantage is getting in the way.

[00:36:46] I think I sound dumb here.

[00:36:48] Molly Trotter: So it really, by having a team, I

[00:36:50] Kris Ward: mean, it gains momentum as far as producing videos because I can’t, I can’t keep pulling stuff back like a child. Like, it just sounds silly when I say it out loud, but if it was just me doing it, I’d be like, Oh,

[00:37:01] Molly Trotter: delete, delete, delete.

[00:37:02] Kris Ward: So it really does help in that way, as far as having a team.

[00:37:05] So men time flies when we were talking

[00:37:08] Molly Trotter: to you, Molly. So

[00:37:09] Kris Ward: we’re almost at a time

[00:37:10] Molly Trotter: tell us,

[00:37:11] Kris Ward: you know, one last thing that you think would really help us.

[00:37:15] Molly Trotter: Oh gosh. It’s that is that’s. That’s a great point. I would just say, like, at the end of the day, you can have all the funnels and ads and traffic running to this, that, and the other thing, but people want to relate to real people.

[00:37:28] I have three words, real raw and relevant. Whatever you put it out there, have it be like something that’s really relevant. Don’t try to be somebody else. So it’s so beautiful. You got lives on Instagram, Facebook, LinkedIn. You’ve got your Q2 podcasting. There’s so many different ways you can repurpose things and really be able to show people who you are.

[00:37:48] And the more you get practice out of the more consistent you are at it, the better you’ll become and really being able to. Find your flow, your speed, your look, and whatever it is that you want. And you’re going to critique yourself along the way. So you just have to get started, stop asking how you look and getting caught up in like, okay, the how to just go do it, stop with the, how to just go down, like, just get in there and make that happen.

[00:38:12] Because when I was in 23 and I had to jump off on TV, I’m like, I have no idea what I’m doing. Like I’m terrified, but I’ve just had to be terrified and looked like I had it together in front of like hundreds of thousands of people at the end of the day. Like people believe it or not just one piece, people like that, your fault that are following you on whatever platform they’re rooting for you, you’re doing something that they believe that they can’t.

[00:38:37] And you’re going to inspire people by just failing forward. No matter what that looks like now. Love to be able to help you love to be able to guide you through it and talking through those loud conversations in your head that are shouting. He can’t because you really can. And so that consistency and just doing, once you go for it, now you have a foundation as to, this is what I like.

[00:39:00] This is what I don’t like, but at least you got the ball rolling because we all know what it’s like. For example, to go into the gym. And then we stop and then we’re like, ah, I stopped. I don’t want to get back into what I’m sore and this and that. But if you just kept going, you can have any, and now you have a place to grow and everybody knows what that’s like.

[00:39:17] So I just wish more people could see their growth that they just got started and just keep blowing because video’s here to stay. It’s one of the most powerful mediums. And you can really get across such a personal and authentic message to people. No matter what you’re doing,

[00:39:31] Kris Ward: you brought up some really good points.

[00:39:33] As we wrap up here, raw, real, and relevant. Love it. Remember this VR has everybody write that down raw, real, and relevant as well. I love the concept of falling forward. And you’re right. Video is not going anywhere. And I know for me, I get a lot of really positive feedback. And in fact that I even use video in messages, like I’ll reach out to people.

[00:39:53] I have, you know, I think that’s how we connected. Hey, I haven’t met you yet. Here’s, you know, I sent a little video and people just respond. Like I

[00:40:00] Molly Trotter: knit them a sweater.

[00:40:01] Kris Ward: Like in fact, the video is easier than me typing out a bunch of stuff and trying to make it sound warm. And, and who’s going to read it anyhow.

[00:40:10] But when I talk to people, boy, a boy does that open doors for me. And so I use video in just communication on a very regular basis.

[00:40:19] Molly Trotter: I love that, you know what? I’m going to take a page out of you because you’re right. When I saw your video live, this is so great. I love this. Thank you, Chris. I’m going to take a page out of your book, these and so much more, first of all, and then your energy flows through and people let her get energy.

[00:40:31] So don’t stop Chris. I love it. So do I,

[00:40:34] Kris Ward: thank you, Molly. Molly, you are very kind and I appreciate your kind words. So thank you so much. Where can people find you? I

[00:40:43] Molly Trotter: would say probably the easiest place is Instagram simple. Molly underscore Trotter, T R O T T E R. Um, or you can find me on LinkedIn or Instagram or sorry, LinkedIn or Facebook, but usually Instagram is where people message me.

[00:40:57] Just let me know that you heard me on this show. Love to be able to connect with you, hear your story. And Chris, thank you so much for having me here. This has been such a great conversation and I hope people got value from this.

[00:41:08] Kris Ward: Oh, I’m sure they did. If they have ears, they got value. Molly got value.

[00:41:14] Thank you again, everyone else. We’ll see you on the next episode.