Broadcasting Kills Clients: Try Attraction Marketing on LinkedIn! with Sarra Richmond

Episode Summary

You can find Sarra Richmond at:
Podcast: https://rebelmarketer.substack.com/
LinkedIn: https://www.linkedin.com/in/meetsarra/

Sarra Richmond Podcast Transcription

[00:00:00] Kris Ward: Hey everyone. Welcome into another episode of Win The Hour Win The Day, and I am your host, Kris Ward. And today in the house we have Sarra Richmond and she is gonna talk to us about marketing, but in a very specific way. She’s gonna talk about broadcasting versus attracting. So let’s get to it. Welcome to the show, Sarra.

[00:00:17] Sarra Richmond: Thank you Kris. Nice to be here.

[00:00:19] Kris Ward: Okay, so broadcasting, what does that mean to you?

[00:00:23] Sarra Richmond: It is the trap I find most people online or offline actually marketing, they fall into a trap of talking about themselves. They talk about their products, they talk about their services, they talk about their background, and actually that’s their only focus, and it’s not what their clients want to hear from them.

[00:00:42] Sarra Richmond: It’s not what your perspectives want to hear from you. So it’s a little bit, I guess what you’re saying is that old school resume. Yes. Yeah.

[00:00:49] Kris Ward: And I think too, nevermind broadcasting, I think in this modern world of AI and there is this underlying theme of what’s new and what’s current and all this other [00:01:00] stuff.

[00:01:00] Kris Ward: I think it’s concerning when you see people say. And I’m not saying you shouldn’t say this, but I’ve been doing this for 30 years, for starters, it can sound very dated. Yep. And secondly, it also doesn’t mean you did it well for 30 years. So I think Correct I think when you’re broadcasting your credentials in a very, I don’t, I didn’t even know numeric or flat way. I don’t, you’re right. I don’t think it serves anybody. So what should we be doing instead?

[00:01:27] Sarra Richmond: Let’s break it down to the most basic element. Marketing is a relationship trade, and we are all human beings, so we have to think about relating to other human beings. If someone, if you walked into a bar and someone was talking at you and telling you about their life history and their work history you turn off, it’s dull.

[00:01:49] Sarra Richmond: You have to attract, you have to be not a certain degree, anonymous, a certain degree below a surface level. Interesting self-effacing. The thing that works is being attractive to people and it is appearing naturally in someone’s environment. And putting yourself front and center. Nothing can try, nothing planned, no speaking at people, encouraging people to be curious and come and find you.

[00:02:16] Kris Ward: Okay. You just said a couple of really powerful things I think. A relationship trade that Yeah. That’s really important. And I think that we just get so caught up in the academic academia of it. Yes. Or being a professional or, you just, you, that other part of your brain, which is which is on when in fact, I remember recently I was coming back I was on a flight and

[00:02:38] Kris Ward: person ahead of me, the row ahead of me. I So help me, God. She was getting into the seat and she said to the guy beside her, hello, how are you? That’s, she was just being polite. He was in her way. Yeah. And she said, hello, how are you? And he was like the roar of the engine of the plane. He never shot up the entire flight.

[00:02:55] Kris Ward: He just went from one thing to the next about himself, which [00:03:00] had no bearing on her. ’cause she’s never gonna see him again. No. And so when you talked about relationship trade and broadcasting. The irony I hear is we know we don’t like that in day-to-day life. Yeah. But yet you throw your shoulders back, you try to be professional and you think, oh, I gotta get my information out there. Yes. Not realizing I’m doing what none of us like personally.

[00:03:22] Sarra Richmond: Completely. And being tone deaf, because what you’re not doing is listening to what’s happening around you. You are stuck in this one monotone way of delivering information, and you’re not caring enough to look around and going. Is this landing with people? Are people engaging with me? Is this interesting? Is this relevant? Am I saying it for the sake of it? And that is traditional marketing and it’s tone deaf. And what you find is most people, when they’re starting or trying to develop their voice, become incredibly frustrated because they copy everybody else.

[00:03:56] Sarra Richmond: Yeah. You look at people that are successful, that have been in the [00:04:00] industry 10 or 15 years, say for example LinkedIn, some great creators there and they copy their playbook, not understanding that person is three years ahead of them, have a different audience and a different service that they provide. It’s quite toxic.

[00:04:16] Kris Ward: I think we get confused with marketing because our first understanding of marketing is when you see something, a commercial, an apple, yeah, whatever, and sure, that’s a totally different, nevermind that there’s whatever, how many years ahead of us? 30 years or that it’s a beast of itself and sure.

[00:04:32] Kris Ward: Different will never, I personally will never get to that income level. It’s just a different machine. And so I think we look at marketing as one thing. One style. Yes. And then we’re trying to copy that and do little commercials everywhere we go. But you’re right, it’s really about, I know you talked about it solving.

[00:04:52] Kris Ward: A problem or leaning into a pain. Yes. So let’s go down that road. Sure. Instead of broadcasting to people, we’re gonna [00:05:00] attract them with talking about their pain points. Tell me more.

[00:05:04] Sarra Richmond: The easier, like you said, picking up on that rather than being prescriptive. The rawest thing that you can do as any form of marketer is to start at ground zero.

[00:05:14] Sarra Richmond: And it’s actually the most honest number because we all start there. We have zero followers, we have zero engagement, we have zero impressions, and it gives you the luxury of developing your identity. Where I start or where I start with people, is to say, think about yourself and what you’re trying to get across.

[00:05:35] Sarra Richmond: Yeah. What is your offer? Think about one thing on a number of layers, so you could be a writer. What offer are you putting out there? Be specific about it. Then break it down a level. 

[00:05:48] Sarra Richmond: Ideal clients are, and I don’t just mean your prescriptive sentence of a business owner who’s been around for 10 years and does this, that’s not enough. You need to understand what their [00:06:00] world looks like. Who are they? What do they do for a living? Are they married? What are their interests? What things set their head on fire that they’re passionate about?

[00:06:10] Sarra Richmond: Who do they follow? What are their interests? How do they speak? What’s their vernacular? The more that you understand your client on these levels, the more that you will, A, find your clients and speak to them, and B, understand how to activate them and fill that space between your offer. Them existing in the wild.

[00:06:30] Sarra Richmond: Does that make sense?

[00:06:31] Kris Ward: Yeah, it does. I know for us, we find, hire and onboard virtual assistants and we put them in our leadership program and then we assign them to entrepreneurs, my clients. Yeah. And it’s really interesting, what I started to see a pattern of is, and I had this too, I guess you attract like kind.

[00:06:48] Kris Ward: Yes. Is that a lot of my clients are the go-to people in their life and they’re, they get more done than anybody else They know. Yes, they do quickly, they talk quickly, and so what happens is they look around and say, I’m the one [00:07:00] that gets the most done, and if I can’t get this done, there’s just too much to get done.

[00:07:03] Kris Ward: Correct. And they feel like there’s no other way out. It’s okay. I’ve always worked hard work. As one of my clients said to me, hard work was always my ticket out. I could just always harder. And so knowing that they each one of my clients, I have many clients think that no, you don’t understand me here.

[00:07:19] Kris Ward: I’m, I am different because I move quickly. I talk quickly. Yeah. I’m impatient with myself and I’m like, yeah, welcome to my world. Yes. So I understand you ’cause I live that. Yeah. And so do all my people. All my people are like that. Sure. So that’s the thing is once I figured that out, it’s oh, I spoke to them very differently.

[00:07:37] Kris Ward: ’cause it’s not about, yeah. Inspiring them or strategy? 

[00:07:40] Sarra Richmond: They’re not interested. 

[00:07:41] Kris Ward: Yeah. No, they just, in fact, they wanna know that I will talk as fast as them. That it’ll be no fluff. We’re gonna get stuff done. It’s not, it’s just we’re gonna move quick. 

[00:07:51] Sarra Richmond: Exactly. And if you took that and amplified it and actually paused, ’cause that’s the most important stage of any form of marketing, you actually understand a lot more [00:08:00] than that.

[00:08:00] Sarra Richmond: So it’s not just about talking to them, attracting them, you’ll know which business influences they follow. You’ll know which books they read. Yeah. You’ll know if they read programs. You understand their language and their pain points. So when you start to attract them, if you are writing copy, you would use trigger sentences in your hooks where you say your night is often late because you are working, you’re concentrating on this.

[00:08:23] Sarra Richmond: Yeah. You can’t turn your brain off. You can’t do that. So you paint the problem and then you bridge the gap by saying. But if we presented this dream scenario, so if you could turn your laptop off at 10 o’clock and talk to your partner and go to bed like a normal person, if you could go on holiday and not worry about this, then this is how your life would look.

[00:08:44] Sarra Richmond: So you’re going pain dream scenario. Then you paint yourself as the obvious choice, right? And in doing that, you are using their vernacular, you are using terms that they use in their everyday life. You’re make, you’re bringing it to life, making it presentable. So rather than telling someone you [00:09:00] need a VA because blah, blah, blah, you are saying this is what your life looks like.

[00:09:05] Sarra Richmond: I get it. But it could look like this. Yeah. And this is how I can help you get there. Yeah. It’s more complicated than that, but that’s the premise of just Yeah. Break it down. 

[00:09:13] Kris Ward: And I think anything done well has gotta start at a simpler, higher version. Yes. For a level. And I think you made a really good point.

[00:09:19] Kris Ward: I think I was reading it in one of your posts and you talked about an accountant and of course. I think that’s probably the worst example to give because it just seems so dry and painful. Yeah, very. And I remember reading your post thinking what’s she gonna do with this? Because you being an accountant is not interesting nor sexy.

[00:09:36] Kris Ward: Right? Sure. So your example of marketing for accounting, why don’t you give us that one? Because I think it’s a powerfully dry one. If you can do this with accounting, you can do this thing. 

[00:09:47] Sarra Richmond: Accounting is it’s like writing, it’s like anything, it’s a really key part of your life. Your life revolves around talking to people, relationships, money, and they’re also human beings.

[00:09:56] Sarra Richmond: And like you said, take the norm [00:10:00] and disrupt it. I like disrupting things. This is a common pattern you’ll get. So if an accountant’s boring. I know this guy and I know what, he’s an iron man. I know that he trains really hard. I know he need to killed himself in Spain ’cause he went out on a bike and forgot to take a drink with him and had to stop and have a live rescue ice cream.

[00:10:20] Sarra Richmond: I know lots of things about him. But I, that is one aspect. The bigger aspect is I know his audience. Yeah. And I know what they need from someone, and they need to feel that this guy is trustworthy. He’s dependable, he’s got a relatable story, and I need to weave in his personality, and that starts to attract them if I write in their language.

[00:10:42] Sarra Richmond: So I’m never writing as the accountant? No, the accountant is the product. 

[00:10:47] Kris Ward: Okay. That’s two things there. On one hand. I keep forgetting that. And I remember, I think it’s been three years now, I’ve been into rock climbing. And honestly, I remember when I first started rock climbing, I was thinking, oh, I have [00:11:00] something I can add to my post.

[00:11:01] Kris Ward: Thank God. Because ’cause my team kept saying to me like, oh, have something we have, yeah. We have to add something interesting. I’m like, I, I just, I live a quiet, serene life. I’m fine. Yeah. Same. So now when I’m into kayaking or rock climbing okay, Lisa got something, I, here’s a picture. I can throw it up on LinkedIn.

[00:11:16] Kris Ward: Yeah. So I do, I think you do remind us that no matter what you’re doing there is still the person, the commonality or even the TV show you like, or something that you find funny or whatever. That the me too. I was watching somebody, i, our Vanessa, I think it’s Edwards, and she was saying really the whole point of every conversation is to get somebody to the “Me Too.”

[00:11:39] Kris Ward: Oh, me too. I like that. Me too find that fun. Yeah. And so I think that part, if even the accountant, you’re like, but here’s the person. And it’s kinda like what I say about my accountant. She’s a delight. And I say to her, the best thing I can say about you is you don’t sound or look like an accountant.

[00:11:54] Kris Ward: So there is that component. Then there’s the other aspect where and when your post you were [00:12:00] talking about. Instead of the client saying, Hey, I’m a client, I’m an accountant, I do your books. Yeah. Yeah. You’re like, you know what? You’re awake at night because your taxes aren’t in and you’re sweating at two o’clock in the morning.

[00:12:09] Kris Ward: Yeah. Those are two very different stories. Yeah. Time back to your original point of don’t just correct what you do. Tell me about the pain I’m in that you can fix 

[00:12:19] Sarra Richmond: or tell me fill the white space. White space is the area between what you are doing, where the client is. And what your competitors are doing.

[00:12:28] Sarra Richmond: And going back to my earlier point of saying, don’t copy people that are ahead of you because you don’t know that you are gonna do what they’re doing and they, yeah, they have years of experience on you, but what you do is you look at what they’re doing. You look at the demand of what people are needing and wanting, and the white space between the two is what you make a huge amount of noise about because nobody else is doing that.

[00:12:49] Sarra Richmond: And that gives you dominance, it gives you white space in the beginning. It’s quiet. Like anything, it takes momentum. But the slower burn will get you further. Yeah. So if, for example, with [00:13:00] me copywriting and marketing’s very dry, it is very prescriptive. People don’t understand that it’s 99% psychology and understanding human beings, and the rest of it is around the client, not the prospect.

[00:13:13] Sarra Richmond: So my white space was just to be brutally honest. And celebrate my failures and the things that I get wrong or celebrate the things that are different to the norm and empowering people to go and find that now that when I started, I’d be lucky if I get a Labrador to like that post. Yeah. But you get momentum. Does that make sense? 

[00:13:34] Kris Ward: It does. And I do find that your stuff is refreshingly bold. And almost like I, I think for many of us, we struggle with what I’m prepared to say to you here. Sure. Or sarcastic or do whatever and have a dialogue is one thing. Yeah. But then for me at least, it gets very watered down a little bit more veneer online. ’cause I think oh, I’m speaking to the masses and I don’t know who I’m speaking to. And so then I try not to offend and then [00:14:00] all I do is make my post sound like everybody else’s posts where true. Yours are very clearly you. Like it’s just unapologetic.

[00:14:10] Kris Ward: And not the bold and brass, but in a great way. Like not in a negative way. Sassy. Sassy, that’s a better word. And so that’s another lesson in itself is we, I think we just get, we’re trained by school. I throw my shoulders back, I went to college. At university, I’m gonna try to sound professional and it’s boring.

[00:14:31] Kris Ward: And so I think. Just because you’re online doesn’t mean you should turn down your, dim your light,

[00:14:38] Sarra Richmond: never put it this way. I worked in corporate for a very long time doing all of that for a lot of very big names and doing all the client psychology. I’ve never been to college.

[00:14:48] Sarra Richmond: Yeah, I’ve never been to university. I left school very young, as a bit of an alternative thinker. That streaks always been there, but the moment that really comes into its own is understanding and owning your [00:15:00] space. It’s understanding that actually people need a reason to pick you.

[00:15:04] Sarra Richmond: Yeah. Why you are different to everybody else. 

[00:15:07] Kris Ward: Yeah. 

[00:15:07] Sarra Richmond: And it has to be genuine. It has to come from you, and that takes the work. But once you do it, you are not just attracting anyone and everyone. You actually are attracting your niche client who are prepared to pay a premium price. 

[00:15:22] Kris Ward: Yeah. 

[00:15:23] Sarra Richmond: To work with you because they align with you.

[00:15:25] Sarra Richmond: Decision is easy. They feel comfortable. They feel safe, they feel seen. It’s an obvious choice. You are walking the walk. Now, that is difficult in the beginning, but once that starts to gather pace, it’s people just appear around you and want to work with you, and it’s because it’s genuine and you’re not doing the broadcasting.

[00:15:46] Kris Ward: No, and you’re really making, now I’m really hearing loud and clear where in one hand it’s, we already have enough problems where, okay, I go on LinkedIn, so I think it should be a little bit more polished, and all I’m doing is [00:16:00] watering down my content because I’m trying to make it graphic. Correct. And it’s whitewashed, right?

[00:16:05] Kris Ward: Yeah. And then, now with the opportunity to have AI either assist me in that document or write it for me. Yeah. Yeah. Now it just having conversations with you, it’s really illuminating how much more refreshing yours are. People, you have to check out Sarra’s LinkedIn. It’s just. It’s very dynamic, very conversational, very just like it’s your voice, really clear.

[00:16:28] Kris Ward: Thank you. And I think that in itself, aside from your marketing expertise and your messaging, I think that in itself is a good role model for the rest of us, is oh my gosh, stop thinking and just talk and 

[00:16:39] Kris Ward: Start doing, and let my sarcasm slip into my documents. And not just everything be whatever. It’s just Yeah, whatever. Yeah. 

[00:16:46] Sarra Richmond: Put personality in it because your clients will see it, feel it. And they want to be there. I don’t advise everybody, right? Like me for my clients, that works for them. That’s attractive. And but you’re being, you, it’s natural. Yeah, a hundred [00:17:00] percent. 

[00:17:00] Kris Ward: But see, we don’t want them to write like you ’cause that’s not them.

[00:17:02] Sarra Richmond: Correct.

[00:17:03] Kris Ward: But what the lesson here is be you and you’re not toning down the news, especially. You’re like, okay, here I am. This is, take it. This is what I can’t frigging stand about marketing and it’s nonsense and it’s rubbish. Yeah. I’m like, okay. Ooh. 

[00:17:16] Kris Ward: Like it’s normalize it. The thing is I, and it’s I’m not gonna take credit for this.

[00:17:21] Kris Ward: I think it’s Oscar Wilde. I’d rather be disliked for what I am than like for what I’m not. 

[00:17:26] Kris Ward: Yeah. 

[00:17:26] Sarra Richmond: And I’ll take that a hundred times a day. If you just like me, that’s fine. But the people that get it, really get it, understand that it’s tongue in cheek and that I’m actually normalizing. I. Poor trends and bad advice.

[00:17:40] Kris Ward: Yeah. Yeah. I think though Oscar Wilde didn’t have his own business, 

[00:17:45] Sarra Richmond: so No, he didn’t. That’s fair. That’s fair. 

[00:17:47] Kris Ward: So I think what happened, I know what happened to me in the beginning is on one camp, people like my clarity, my directness, no nonsense, let’s get stuff done. Boom. Yeah. And then there’d be other people.

[00:17:58] Kris Ward: When my business was new, it’s [00:18:00] like they found me. I’m rushing them or they don’t like the word blunt was not given to me kindly. Like it wasn’t, yeah. It was not a compliment. Relates to that. And so then I would have different clients and I would be dealing with somebody at nine o’clock who loved my directness, and then at 10 o’clock I would, oh my gosh, I offended them and they said that to me.

[00:18:17] Kris Ward: And so now I’m changing it, softening things and saying 25 words when I only need to say five. And then worse than that. I go back to the original client who is Kris, why are you beating around the bush? That’s I’m working with you ’cause I love how direct and clear you are and we don’t waste time.

[00:18:31] Kris Ward: And I’m trying to be two different people now. I did learn that doesn’t work. Doesn’t, and I, that just doesn not work on any level. But I think I’m having a big aha moment here. Okay. I still think many of us still do that online. 

[00:18:45] Sarra Richmond: Everyone does it online. Yeah. And to be honest, most business owners, I’d say probably the majority of business owners do that in the beginning.

[00:18:51] Kris Ward: Yeah. 

[00:18:52] Sarra Richmond: We’re all fearful of turning business away. Yes. All fearful of turning people away. 

[00:18:57] Kris Ward: Yeah. 

[00:18:57] Sarra Richmond: We are scared that we’re never gonna get paid ever [00:19:00] again. 

[00:19:00] Kris Ward: Yeah. 

[00:19:00] Sarra Richmond: We’re hemorrhaging cash because we are setting up a business. Yeah. And they’re not cheap things. They’re not hobbies. They are, for some of us it’s, we are lucky.

[00:19:07] Sarra Richmond: It’s a passion project, but for others it’s a means to an end. But here’s the great lesson, or the thing that I learned the most is you get out what you get back what you put out. Yeah. And in the beginning, if you’re trying to people please everyone, you’ll please nobody. And you get all the low ticket clients that will kick your tires and will, you’ll have to micromanage them. And it’s horrendously painful. Time expensive for you 

[00:19:30] Kris Ward: and I find they end up costing more money. 

[00:19:32] Sarra Richmond: Yeah, that’s my point. Yeah, exactly. 

[00:19:33] Kris Ward: That you, it’s like you end up paying your work for them. 

[00:19:35] Sarra Richmond: Correct. Yeah. Whereas when you have the kudos to understand yourself and understand your market, it’s a huge piece of work.

[00:19:43] Sarra Richmond: But when you do or you work with somebody like me that understands that and gets you confident, then what you are actually doing is you are broadcasting loud and clear. You have a dog whistle rather than murmuring in the distance, you are whistling out, direct line to the person that wants and [00:20:00] needs you and you are the most attractive option.

[00:20:02] Sarra Richmond: They’re gonna come and furnish your pockets and actually, yeah. 90% of the time, they’ll say things to you like, I trust you with this. You know what you’re doing. Come back. Let me have a look. We’ll crack on with it. And it’s a dreamlike state. Yeah, and that takes work. We’ve all done it. I’ve done it.

[00:20:17] Sarra Richmond: I’ve had the rubbish clients. I’ve had to sack. 

[00:20:19] Kris Ward: Yes. 

[00:20:20] Sarra Richmond: Sorry. 

[00:20:21] Kris Ward: It’s true. No, I’m with you. I’ve had them too. It’s oh my gosh. You don’t even like the look of me. So I don’t know what we’re doing here. 

[00:20:26] Sarra Richmond: When the phone buzzes and you cringe and you’re like, oh no. Oh, nausea. 

[00:20:30] Kris Ward: Yeah. And then they suck down the life.

[00:20:31] Kris Ward: You could have 10 clients you love and the one that’s giving you stress is just like a rock around your neck.

[00:20:37] Sarra Richmond: And they’re paying the least amount of money. Yeah. And they don’t want your time or opinion. 

[00:20:40] Kris Ward: A hundred percent. Okay. So we’ve got understanding the pain, we got that. Then often we have to move to really monetizing that.

[00:20:48] Sarra Richmond: Yeah. Yeah. Monetizing that is around understanding how your client moves. Okay. Okay. And it’s strategy. So I work on a, I work on a couple of models that are [00:21:00] probably not unique to me, but I combine them. So I use social selling. Okay. And I use disruptive selling. 

[00:21:05] Kris Ward: Okay. 

[00:21:06] Sarra Richmond: And what do I mean by that? I am not your conventional marketer that has a glossy website and will drive you down preset funnels because doesn’t work for me.

[00:21:15] Sarra Richmond: That’s not my thing. My method is to appear where my clients are effortlessly. Like Mr. Ben, I’m gonna appear in the corner and I’m just gonna be genuinely helpful and approachable, and warm and nice, and I’m gonna draw you to my optimized page or asset. So for me, it’s my LinkedIn page, it’s my main sales page.

[00:21:38] Sarra Richmond: I’m gonna attract you there ’cause it’s optimized and I’m gonna watch your movements. Sounds really creepy, but this is what marketers do. 

[00:21:46] Kris Ward: Yeah. Yeah. 

[00:21:46] Sarra Richmond: I’m gonna watch your movements and your interactions and I’m gonna slowly warm your confidence up. This is a key thing in marketing. It’s awareness levels.

[00:21:56] Sarra Richmond: And this is what most people miss, is that not everybody is equally aware [00:22:00] that they have problems, that they have pains, that you are the solution, or that there is a way out. So we have to appear and encourage people. Does that make sense? Yeah. And when I start doing that, I bring people’s awareness levels up and when I see them start to interact with me, I take that to a one-to-one resource.

[00:22:19] Sarra Richmond: So it’s normally I will find a natural way to drop into dms and without any ask, just a conversation. So it’s a lot of harvesting. It’s like farming. I’m slowly sowing seeds and watering them. And the ones that start to sprout and start to show potential, I will then nurture a lot more closely. And on a level now, I’ll be weighing them up as much as they’re weighing me up to see if we’re fit. That’s how we evolve. We start to measure people’s interests and interaction.

[00:22:48] Kris Ward: And I think that comes back again to the whole instead of broadcasting, attracting, right? Yeah. And we do, we know this, we know anything in the world is really about relationships. I, yes, I also [00:23:00] do a lot of biking and there’s this bike shop and there’s so lovely there.

[00:23:03] Kris Ward: I kid you not, I go in there sometimes looking for something to buy. Like I just wanna support them. They’re so nice. That’s they’ve it. They’ve all been helpful to me. They’ve taught me so much about different things about my bike and I’m like, gosh, there must be something else I can buy in here.

[00:23:15] Kris Ward: Like I don’t eat anything, but I just wanna them free those. Yeah, we like them. Okay. Freaking fantastic. Where can people find more of your brilliance Sarra? 

[00:23:26] Sarra Richmond: They can find me obviously on LinkedIn. I have a podcast which is not as regular as this. It’s more of a therapy session where I’m talking about things and people can hear my voice where I’m just going off on whatever’s triggered me that week or I think I’m trying to dismantle.

[00:23:43] Sarra Richmond: And that’s pretty much my main stomping ground, if I’m honest. 

[00:23:46] Kris Ward: Don’t say obviously. ’cause I have had people that wanted to be on the show and I look and I’m like, you’re not even on LinkedIn. And I’m not saying LinkedIn’s end all, be all, but I don’t think you can be in business in this day and age and just go, no, I’m not on LinkedIn.

[00:23:58] Kris Ward: I’m like, okay. I [00:24:00] don’t know what to do with that information. ’cause that’s just like the Rolodex of the world right now. 

[00:24:04] Sarra Richmond: People are moving. So as much as we are doing disruption technique, okay, people are wanting your failures. They’re wanting the inside track. They want your brain more than they want your product.

[00:24:16] Sarra Richmond: And the most beneficial way you can move forward in, in these times is just making yourself present and available. Yeah. LinkedIn has a billion users worldwide. Yeah. Okay. And it is the place to kick things off with people and attract them. 

[00:24:33] Kris Ward: And they’re all business people. You can not be there. It’s not an option.

[00:24:36] Sarra Richmond: Correct. Can’t there? And then you bring ’em into your ecosystem and your shit. 

[00:24:39] Kris Ward: Love or hate, you have to like, you have to go. That’s it. 

[00:24:43] Sarra Richmond: Have fun with it. Enjoy all the absurdity I do. 

[00:24:46] Kris Ward: Okay, we’ll make everything in the show notes and we’ll especially put your LinkedIn profile in the show notes. Thank you.

[00:24:50] Kris Ward: Because you wanna check out Sarah. She just has a, very inspiring, refreshing way of doing her posts. It’s, you’ll really enjoy it. You will hear that’s the biggest [00:25:00] compliment I can hear your voice ever so clearly. It’s gonna, I’m really gonna try harder on my own stuff now because. Now I’m like, okay, we gotta do this.

[00:25:06] Kris Ward: Alright, everyone please share this show with a business buddy. Oh my gosh. Don’t have them banging around by themselves. Lots of content here and we will see you in the next episode. Thank you, Sarra. 

[00:25:17] Sarra Richmond: Thank you.