AI in Marketing? What You Must Know! With Kristi Mitchell

Episode Summary

Kristi Mitchell Podcast Interview

Kris Ward: [00:00:00] Hey, everyone. Welcome to another episode of Win The Hour, Win The Day, and I am your host, Kris Ward. And today we are lucky, we got Kristi Mitchell back in the house, and she is a Content Strategist. So we’re gonna talk about marketing in the modern world.

Welcome to the show, Kristi. 

Kristi Mitchell: Thank you so much. I’m so excited to be back. 

Kris Ward: Oh, I’m always eager to ta- chat with you. You got, you just got value bombs all over the place. Okay, so in this day and age- … with marketing, and some people, I’m going to say it, I know you may not, but- Yeah … some people are foolishly using AI as a marketing tool, saying, “Oh, I can just ask AI to tell me what to do with my marketing.”

Now, I think there’s a whole bunch of problems with that. I think, like my accountant says, “Garbage in, garbage out.” I think you don’t have the skill set to assess when they give you a good or bad plan, or I should go deeper, or that plan is gonna work for this person in that industry, not m- not me where I’m at.

I have a lot of problems with that. [00:01:00] So you, that’s fine. You’ve got your magic. You’ve got what you do. But for those people that are interested in pursuing themselves, you now have what we call a content engine. Is that correct? 

Kristi Mitchell: Yes. 

Kris Ward: Okay. 

Kristi Mitchell: Yes. 

Kris Ward: So if you’re gonna use AI, then let’s talk about how to use it wisely- Yes

and why that matters, where that begins and ends. 

Kristi Mitchell: Yes. I am super opinionated about the right and the wrong way to use AI for your marketing, and the reason being is, my, my business has always been centered on marketing strategy. As the first time I came on the show, we talked about how do you create a strategy for your marketing, ’cause it feels kinda big and confusing and overwhelming, but really, if we just simplify it, we can look at the marketing funnel inverted triangle.

Creating a strategy is just about making sure that you’re addressing the four stages of the funnel. Attract how are people finding out about you? Yeah. They have to know that you exist. Convert, which is getting someone to become a lead, which really just means [00:02:00] they’re filling out a form so that then you have their information, so that you can take it to the third level of the funnel, which is usually the longest in service-based businesses, which is nurture, and that’s staying in- Okay

touch with people over time to build that know and trust factor. So then you can get to the bottom of the funnel and close the deal, which is– 

Kris Ward: Okay … 

Kristi Mitchell: right? Making the sale when the timing is right. So really, of all the chaos and confusion there is in the world of marketing and how do I create a plan you really just need to make sure that you’re addressing those four stages.

People have to know that you exist, you have to have a way for them to come into your world, and you have to have a way f- to nurture them over time until they’re ready to buy. And so- 

Kris Ward: Let me jump in here for a sec- Yeah … ’cause I think what you’re saying is really important, is I know there was a period of time when gather around boys and girls, we’re gonna talk about the 1800s.

But there was a time when we started getting really aggressive about marketing online, and some of the gurus that are now they’ve been doing this a long time, 40, 50 years, and they were the forefathers or foremothers, Forefathers and foremothers, although I don’t think there was any foremothers [00:03:00] in marketing.

Yeah. And they’re saying, “You know what? We’re online now, but at the end of the day, it’s still the marketing back in the…” What, I don’t even know what they called it anymore, but for lack of a better word, paper marketing. You’re still sending- Yeah … what the heck is it?

Direct mail. Yeah. Direct mail. There we go. Yeah. Paper marketing. It is. I’m not… That’s why Kristi’s on the show and I’m not talking about marketing. Paper marketing. Yeah. I knew it. I was like, “What’s the word?” D- direct mail marketing. Yes. So we took direct mail marketing n- and they’re saying nothing has changed, it’s online, it looks fancy, it’s digital, but it’s still direct mail really.

It, the principles of direct mail are the same. And so now what you’re saying is, okay, here’s another evolution of AI’s involved. Yes. But boys and girls, do not forget that any amount of marketing coming right from the beginning of direct mail marketing still needs to attract, convert, nurture, and close.

Kristi Mitchell: Yes, 

Kris Ward: exactly 

Kristi Mitchell: Okay Yep 

Kris Ward: Very important. Okay. 

Kristi Mitchell: And I think the thing with AI is it’s attractive because you’re like, “Oh my gosh, now I can fuel my whole [00:04:00] marketing funnel so much more quickly, so much more efficiently if I just go to AI and create all this content, and now all of a sudden I can show up on more platforms, and I can be more consistent, and I can crank out more content.”

But the problem is, if that content is not rooted in a strategy that is going- … to help you connect with those very ideal clients that you want to be connecting with, you’re just putting noise out there. Like you said- … garbage in, garbage out. 

Kris Ward: Right. 

Kristi Mitchell: So that’s the really big problem right now is that all the shininess of AI, right?

There’s always something new in the marketing world. There’s always a new thing coming out that’s bright and shiny, and people think that’s gonna be the thing that solves all their marketing problems. But time and time again, I can tell you, the conversations I have with business overs who… business owners who skip over the strategy, they still end up having to come back to it eventually.

Because if you skip that strategic work, you’re not gonna get the results you want, and it’s the same thing with AI. If you’re just going to ChatGPT and asking it to write blogs and emails and social posts for you, [00:05:00] you’re not gonna get the results that you want, because you have to come back to the strategy.

Kris Ward: Yeah. Nothing is done well without a plan. Nothing. Think of it, something as really simple as you stand in front of your fridge and you haven’t done groceries in a week, and you’re standing there looking at it like, “Okay, what do we got left in here?” Yeah. “I’ve got a battery, a lemon, and some salad dressing.”

“What are we gonna make?” Versus having a plan and a strategy. “Okay, here’s the recipe. We get the groceries. Let’s make dinner. People are coming over.” So I think that is really important. And we know, we hear this all day long, like AI, you don’t wanna sound like everybody else, and all this other stuff, but it just seems so efficient when you’re the one s- ri- saying, “Hey, write me a post about this” and you go, “Oh, that’s rou- well written.

That sounds good.” But if it doesn’t sound like me- … what is the point? And I think, not to go off on a tangent or a different direction, but I think we all m- the woo here, but we all get… [00:06:00] undervalue what the me sounds like why that matters. Oh, yeah. Because I think we’re always, I’m always working on myself, and how do you sound better?

Or you think you have to sound more professional. And the people that are doing the best online, they’re so witty and sarcastic and raw and real, and their posts don’t look… and I think we’re also taught in college and university to sound like textbooks. So it’s like- Yes … “Oh, I’m supposed to write…

I write a different way than I talk,” and then you try to make it look professional. And I think that’s amplified by a 10 in AI. So- Yes … that’s the real thing is the stuff you see online that gets your attention n- doesn’t have well-written stuff. It has someone talking to you. 

Kristi Mitchell: Yes. Yeah, the human element is- 

Kris Ward: Yeah

Kristi Mitchell: so important. Yeah. There’s so much noise that we’re inundated with all the time, everywhere we go, in terms of marketing messaging, and the messages that are gonna stand out to us are the ones that feel very human and help us- Yeah … connect with somebody. We’re like, “Oh, they get us. They understand us.” Yeah.

“They know the problem I have.” 

Kris Ward: [00:07:00] Yeah. Okay, so now you have this content engine. Yeah. So if you think, look, hey, we got so much AI around us, I c- there’s no way it can’t save me money to help with my marketing. We’re now gonna take your expertise and say, that’s fine. AI is a tool. We can use that tool. We can shorten the process of working with us, perhaps have different touch points or save you some money, but we still have to have a strategy blueprint w- in order to use AI effectively.

Kristi Mitchell: Yes, absolutely. 

Kris Ward: Okay. 

Kristi Mitchell: And that’s what I’ve realized is an opportunity for me to bridge the gap between the strategy that I’ve built for my clients and the execution that has to come after. Okay. And so this is where I’ve s- I’ve really found a great opportunity to leverage AI and build basically an, a custom AI ghostwriter for my clients, because it is rooted in all that strategic work we did.

Making sure that we really understand those ideal [00:08:00] buyer personas that we’re trying to target with our message. What are the challenges, the pain points, the problems that keep them up at night? How do we solve those problems to show them that we’re a thought leader and an expert in our space? And so we take all of this really strategic work of who are we trying to connect with, how are we gonna connect with them, and that is what really fuels this ghostwriter.

And then what I do is I send my clients a message on Monday through Voxer, and it’s a question. “Here’s a question about this ideal client that you’re trying to connect with. Here’s a problem they have. How would you answer this?” And they send me back a voice message, two to three minutes. Doesn’t have to be, doesn’t have to be polished, doesn’t have to be long.

Two to three minutes asking, answering this very specific question, and then we take that voice recording and we create their content for them. Okay. So spending that two to three minutes doing the recording ends up producing, for example, three LinkedIn posts, a blog, and an email, and all of the sudden your content’s done.

It’s in a Dropbox for you. [00:09:00] You can just copy and paste it and put it into the platforms that you’re showing up on. 

Kris Ward: And I think that matters because we all do have things that… I know for me, we find, hire, and onboard virtual assistants, put them in our Leadership Program. We work with entrepreneurs.

And one of my fundamental beliefs is you don’t delegate. Delegation is a lateral move. The work still has to come through you. It’s time-consuming. It just doesn’t work, right? So you’re not going to see me write a post that’s gonna talk about delegating. I just, that’s just not a word I use, unless I’m explaining why it doesn’t work, right?

And so we have all these things in our expertise or our nuances or our language or our pattern of speech that make us, why I’m different than the next person, yes. Because the other people in my space talk all the time about delegating. And I think that’s the subtlety of you asking the question, then taking it in their voice, is I think when we’re all working on ourselves and trying to be a better professional better and better professional, or I also think being a professional sometimes that in [00:10:00] itself waters down your voice.

I think you taking that and extrapolating it and then making it into content, that n- I think we… I know for me, I often, eh, really don’t almost hear half the time what I’m saying. And sometimes I’ll say something to a client, I’m like, “Oh, I gotta write that down. That sounded smart,” and it just came out of my head.

It came out of my head because of the question you asked me, right? Yeah. So that’s another thing. You get very different answers depending on the questions. 

Kristi Mitchell: Yes, absolutely. 

Kris Ward: Yeah. 

Kristi Mitchell: Absolutely. And to your point about it’s not only the words that you’re speaking that help to fuel this, to feed this content and how it’s gonna be written, but on the back end, I’m building it in a way that has brand voice guidelines taken into account for your, you and your unique business- in addition to content samples of things that you’ve already written- Yeah … so that it’s very custom, it’s very tailored. It’s like a, you think about a closed system, right? We’re not going out and scraping the internet. We’re creating this unique instance for you and your business that’s very custom, it’s very [00:11:00] tailored.

We can add lists of words we like to use and words we never want to use. 

Kris Ward: Yeah. 

Kristi Mitchell: So it really takes all of that into account, which helps the output be really spot on in terms of your voice and your brand. 

Kris Ward: And to this it’s gonna sound like I want to be clear, ’cause we don’t usually just talk to a guest at all about their product.

So we’re not here pushing your product. It’s a wonderful product, and it’s fantastic if people want to use it, for sure. But I think in explaining your product, in explaining the Content Engine, what we’re doing is making people understand why it’s not just a simplified sort of one note of let’s do marketing.

And marketing is such a broad word- Yeah … that covers so many things and often gets very confused and it sounds very expensive. And for me, the longest time too, I thought, “Oh, marketing is something I do once I get to a certain level.” I think as you hear about movies being marketed, okay, the movie’s made, Brad Pitt’s gonna market it.

Okay, great. I, so you think once you get to a level of success, then I will be start pushing out [00:12:00] my message or whatever, and that’s just not the way it is. You can’t mar- You have to do marketing every level, and there’s different things that we don’t perceive as marketing that are marketing.

And so that’s why I really wanted to tap into this conversation of, hey, what does marketing look like in the modern world? Where does it begin and end? And anything else, to your point, is nothing works without a strategy. You have to have a strategy. It, without a strategy you can have the best product or the service in the world, you could be exceptional what you do, but without a strategy, the message is convoluted.

Kristi Mitchell: Yes, absolutely. And I am all about providing value. I’ve done free workshops on… I don’t want someone to have to come buy my thing, right? I- 

Kris Ward: Yeah … 

Kristi Mitchell: if someone can’t afford it or, they’re working with someone else, whatever it is, that’s fine. Make sure that you’re kinda following some best practices if you’re going to AI to create your content.

And for me, that means using your voice. Yeah. Speaking what it is you want to convey, and [00:13:00] then use the AI tool to put that into written format, and make sure you’re feeding it, examples of your past writing so that it has something to match and you’re not just relying on it to either, A, be the thought leader, ’cause that’s not okay.

You’re the expert- Yeah … in your space. You need to own it. You need to tell the stories and share the experiences and the expertise that you have. And then make sure that it matches that, that voice that you’ve already established for your brand, because people can see right through it when you’re just allowing AI to do its thing and run rampant and use all the words and all the telltales that people are coming to know as “Oh, that was AI written.”

Kris Ward: I know. I didn’t even know what an em dash was until that hit the fan. And I will tell you, I did used to use them all the time. It was just my way of filling a sentence when I didn’t know- Yes … it was just like a, it’s oh, this is not a proper sentence. Just put a dash in the middle of it and people will forgive me.

And now, I’d sooner hurt a small animal than use an em dash in a frigging document. Okay. I think that’s a really [00:14:00] powerful point, and I think what’s happening with marketing is, again, it’s just being thrown under one umbrella. And you key something into AI, and then you go, “Oh, that… Write me a post on this,” and it looks so well-written.

But I know p- I get a lot of compliments on this podcast, and people will say, “Oh my gosh, it sounds like I was just listening to… I walked in a room and I was listening to two people talk and I got to overhear you.” So it’s not scripted. It’s not polished. We talk over each other. I fumble my words. And to that, this…

Those really, essentially, are the compliments I get. “Oh, it sounds like a real conversation.” Yeah. And even I have to remember that well-written is not the problem. It sounding like you is the problem, right? Yes. Yeah. 

Kristi Mitchell: Yes. 

Kris Ward: Or the lack of problem. Yeah, that level of 

Kristi Mitchell: authenticity. Yeah. Yeah. 

Kris Ward: Yeah. 

Kristi Mitchell: That’s huge.

Kris Ward: Yeah. I think it to, in fairness, I think it’s those damn grammar Nazis that made us all crazy, ’cause I remember- … oh my gosh, you put a post up on Facebook and then somebody would say, “You got this word wrong.” You’d be [00:15:00] like, “You know what? I was telling you a story about my dog dying, and you corrected-” Yeah.

what the hell, right? Okay. All right. All right. So then let’s t- let’s go into that a little bit more- … about w- where else are we missing the boat when it comes to marketing? 

Kristi Mitchell: Yeah, so in terms of especially AI, I think that there’s… this is something I’ve taught forever before AI in terms of the marketing funnel, right?

That we need to make sure we’re kinda checking these boxes, getting out in front of people, bringing them into our world, nurturing them over time. I’ve always talked about how can you repurpose content, and I think this is a big plus to AI. Okay. Is that if you record yourself, s- maybe it’s a, one of these calls you get off of, right?

Yeah. And you’re like, “Oh, I had this question. Let me talk about this,” right? Just record that. Take that recording, give it to AI, and ask it to create you a set of content: social posts, a blog, an email. Now you have all of these assets on that one [00:16:00] specific topic- … and they all work really well together, right?

Okay. So the blog goes up on your website. Optimize it for SEO and AEO, right? You wanna be found online if people are searching for a resource on this topic. But now you have this asset that goes up on your website in the form of a blog. Then you have an email that’s going out to your email list to nurture them and let them know, “Hey, we have this new blog resource,” right?

Send them to your website so they can read it. And then you have these social posts that can do the same thing, right? You can either send people to the blog or just have it be a standalone educational shorter piece on the longer form blog. All of these assets were created just from one recording, and there is benefit to that from a marketing standpoint, right?

If people see a similar message in multiple places, I think a lot of times as business owners, we feel like that’s cheating or something, but it’s not. People need to hear the same message over and over again for it to stick with them. And so I think, again, this is where I see AI being really helpful, is that we [00:17:00] could take one thing and turn it into multiple forms of content which fuel that marketing funnel that we talked about.

Kris Ward: Okay. So I think what you’re really talking about here is efficiency instead of creation. Yes. That… So it’s a wonderful tool for efficiency, not creation. And I know too, that’s something else I think we should highlight, what you just said about it being repetitive. I know for many years, especially in the beginning, I thought, “Oh, you have to say something different all the time.”

It’s no, you’re really talking about the same thing over and over and over again, and that’s okay. You may say it slightly different, but you can’t expect people are going to remember it, or they’re gonna hear it differently at different times, or they forgot- Yep … they knew that, or they needed to hear that today, whatever it is.

So as one wise marketer said to me, you should almost get sick of yourself, hearing yourself talk about these things. Because you think I’ve said that. No, I should talk about something else.” No, like the world… Everybody’s not heard what you had to say. You gotta keep saying it. Yeah. And there’s times too where I’ve listened to people, even yourself, [00:18:00] and all of a sudden you’re like, “Oh.” I always say, “I forgot I knew that.” “Ah, I thought- Yeah … I knew that, but then I heard it…” And what I heard from you about marketing at one stage of my business is very different than what, “Oh, now, okay, now I really get what we’re talking about here,” right?

Yep. So it just comes at from… It comes in different doors really. 

Yeah. Yeah, 

Kristi Mitchell: for sure. 

Kris Ward: Okay. 

Kristi Mitchell: Yeah, I could talk about marketing strategy 10 different ways. I had a post on LinkedIn where I talked about a puzzle, right? Yeah. And how do we start a puzzle? Most people pull out the outside pieces, right?

You need the edges first, the flat pieces. You create the outside, and then you start grouping the inside pieces and tackle, right? You have a plan. You have a strategy of how you’re going about it. That post- j- blew up on LinkedIn. I had people reaching out to me to book discovery calls because that post resonated with them.

How many times have I talked about marketing strategy and frameworks and all of these things? Like, all the time, but it’s that different lens that you put on it- … that can sometimes make the difference between it finally clicking with someone and them taking an action, or just kind scrolling past it.[00:19:00] 

Kris Ward: And all I got out of that is you’re smart and can do puzzles, and I was like, I would sooner… If I was in prison, I’d rather do yard work. I’d rather be out in the cement quadrants defending myself than in there doing a puzzle. I was like, “I can’t do that.” Yeah. And I do think, I think we cannot say this enough during this time together, is it is about strategy, and there has to be a marketing strategy.

And I know when I’ve had people on that did PR or, whatever, they say, oh they’ll say, “Oh, somebody wants to be on this show,” back when TV shows or things like that were more of a thing in the PR world. It’s okay, great. If you’re on that, we get you on that show, what’s your follow-up in your funnel to make that show translate into sales, right?

Just ’cause you’re- Yeah … on a podcast, just ’cause you’re here, it’s what, where is the funnel beginning and ending? What is the strategy? And I think we get this naive concept of we throw something out there, and all of a sudden, we’ve seen many kids on YouTube open up a box and have 50,000 views.

It doesn’t mean they [00:20:00] made money off that. So then you get all excited that, oh, this posted really well. Great, but what’s the next thing that’s gonna happen? We don’t know, because we didn’t have a strategy. We just thought, we’re gonna make a post, people are gonna like us, and we have new friends. 

Kristi Mitchell: Yep.

Kris Ward: Yeah. Yeah. So leaning into the strategy, what are… Back to, the bigger thing is just making sure in that strategy we do have a plan for what’s the attract, what’s the convert, what’s the nurture, what’s the close, and that it’s not… We do have to be on LinkedIn. All right shouldn’t I say LinkedIn?

Most of us have to be on LinkedIn, but we have to be doing the socials. Yeah. We have to be posting. Yep. We have to be doing something, and then looking at what we’re feeding as far as the principles go. 

Kristi Mitchell: Yeah, and the thing that I’ll say too, it’s actually great timing. I just had coffee with a business owner this morning, and he’s “I’ve just been feeling like I’m missing opportunities.”

He’s… He gets introduced to potential clients. He’s like a piece of a b- of someone else’s [00:21:00] business. So he gets introduced to all these people. He’s “I do a piece of something for them, but they’re not ready to work with me for my bigger stuff yet.” He’s “But I don’t have a way…

I’m not staying in touch with those people.” 

Kris Ward: Yeah. 

Kristi Mitchell: And so we were talking about okay, how could we give them an opportunity to get on your email list, and then you could have these free resources going out on a regular basis through your email list so that you’re nurturing those relationships, those people remember that you- Yeah

exist, and so that when the timing’s right, they’re gonna come back to you. And we talked about it too for cross-sell opportunities for his existing clients. They get put on retainer, and they’re just, they just kinda go through the motions, but there’s all these other services he offers.

Yeah. And so if he had some sort of steady communication going out via email to those prospective clients and those existing clients now he’s just creating this opportunity to sell new and to upsell existing clients. But it’s about getting the strategy and the systems in place to execute that content on a regular basis, to fuel that 

Kris Ward: funnel.

And the strategy [00:22:00] of what goes into that email as well. 

Kristi Mitchell: Yes. 

Kris Ward: Flipping off- Yes … a email doesn’t mean that they’re gonna read the email. So again, it’s strategy. 

Kristi Mitchell: Yep, absolutely. 

Kris Ward: Okay. All right. In our last few minutes, what is the one thing, if you leave today and you just want us to know one thing, what would it be?

Kristi Mitchell: If you’re going to leverage AI for marketing content, start with your voice and your ideas and your expertise. Do not outsource that to an AI tool. Yeah. You are the expert. You need to make sure you stay the expert. The AI tool is just helping you with the execution of it. 

Kris Ward: And do you know what? I say that to people, as we find, hire, and onboard virtual assistants, put them in our Leadership pPogram and stuff, and sometimes people will say to me, you’ll be horrified at this, they’ll say I really need help with my marketing.

Can we have a VA for marketing?” And I’m like, “No.” I said, “You-” 

Kristi Mitchell: It drives me crazy. 

Kris Ward: I said, “No, you can have… What you need is somebody taking stuff off your plate so you can focus on the things that you should be focusing on. There’s a lot of pre and [00:23:00] post-work that’s filling up your day, and you need that off your plate.”

But I’m like, “If you won the lottery tomorrow and you had ka-trillion dollars and you want to work on your marketing or hire the best marketing company in the world, they’re going to be interviewing you, and they’re gonna be talking to you, and they’re gonna be asking you questions, and you’re going to figure yourself out by their guidance and their strategy and their input.

So you can’t hire somebody and then say, ‘Go do my marketing.’ You don’t even know your own voice. A marketing specialist- Yeah … would help you find that- … and then implement a strategy. You can’t just say, ‘Give me a VA and I’ll have them do my marketing.’ Where does that look like a plan? There- Yes

there’s just no connection there at all. Yes. I’m very clear on that. And I’m not I’m not protecting you or the marketing world, it’s just nonsense 

Kristi Mitchell: Yes. I love that you give that advice- Yeah … because I, anytime I hear it, I’m just I cringe. I’m like, wait, what? You’re expecting a VA to execute a, execute your marketing when there’s no plan for them to follow?

What are you doing? 

Kris Ward: No. [00:24:00] And, a- and even if they’re a marketing strategist, like I said, the best one, the, you cannot sit in your office, as good as you are, Kristi, and then without any conversation implement a marketing plan for another company. It just doesn’t work that way. Yes.

Kristi Mitchell: Yeah. And I would say to that, there is a way to create the strategic marketing plan and set up the marketing systems so that a, someone like a VA could oversee it.

And support it. Absolutely, there’s a way to do it. 

Kris Ward: Yes. Support it. They can’t create it- Not 

Kristi Mitchell: drive 

Kris Ward: it … execute it. Yes. 

Kristi Mitchell: Yes. 

Kris Ward: Yes. Yes, absolutely. Can they support some of the admin or overlook some things you want them to? For sure, that’s admin stuff, but don’t ask them to create and push it forward. W- as my mother would say, “Where is your mind?”

It, I don’t- I don’t I don’t even know how to answer that, and it really shouldn’t irritate me so much because- … it’s not even it’s not my jam. I’m not a marketer. I 

Kristi Mitchell: love that it irritates you. I j- I love it. 

Kris Ward: What are you thinking, is what I wanna say. No. Can we get [00:25:00] that? No, we cannot.

What else do you got? What are your other questions? Oh, my gosh. Okay, Kristi, where can people find more of your brilliance? 

Kristi Mitchell: Yes. They can go to kristimitchell.com. It’s K-R-I-S-T-I mitchell.com. I have a whole resources tab- Okay … because I practice what I preach. And I have my own podcast, Unfudge Your Marketing.

Okay. So we talk all about the marketing mistakes and mishaps that business owners experience, and the lessons that they learned along the way. 

Kris Ward: And it is a very dynamic and interesting podcast, so I would encourage listening to that. I don’t encourage it often, ’cause I want you here first, but I do encourage you listening to Kristi’s.

Okay. 

Kristi Mitchell: Be Our Win the Day, and then- And- … come over to Unfudge Your Marketing. 

Kris Ward: Yes. Okay. Please do pass this on to a business buddy, ’cause we do not want you banging around by yourself them banging around by themselves. Lots of great nuggets here. Thank you again, Kristi. So appreciate you. And everyone else, we will see you in the next episode.