LinkedIn Mastery: Boosting Business Growth & Networking

You can find Hailey Rowe at:
Website: https://www.haileyrowe.com/
Instagram: https://www.instagram.com/hailey_rowe/
LinkedIn Scripts: https://haileyrowe.kartra.com/page/linkedin
Podcast: https://podcasts.apple.com/us/podcast/health-coach-nation/id1305968926
Facebook Group: https://www.facebook.com/groups/themarketinghubgrouphttps://www.businessgrowth.marketing/

Hailey Rowe Podcast Transcription

[00:00:00] Kris Ward: Hey everyone. Welcome to another episode of Win The Hour Win The Day, and I am your host, Kris Ward. And today in the house, we have Hailey Rowe.

[00:00:07] Oh my gosh. We’re excited. Hailey is a marketing strategist, coaching consultant, and LinkedIn lead generator service provider. That is a mouthful, but Hailey is worth it. Haley, welcome to the show.

[00:00:20] Hailey Rowe: Thank you so much for having me, Kris. It’s always fun to talk with you.

[00:00:23] Kris Ward: Okay. Haley. I love when we chat cause you are no nonsense.

[00:00:27] Let’s get to it. Let’s get some results. And I’m all about that. I’m all about passionately about getting results. So we’re going to talk today about attracting clients and partnerships using LinkedIn. All right, we all right away you hear LinkedIn. It has changed a lot, but we tend to get our back up going, huh.

[00:00:47] You know what? Hey, just yesterday I connected with someone and they reached out to me and it was a warm invite. They wrote a note. And then I was sent them a video, “Hey, great to meet you. Thanks for reaching out. La la la.” And they were teaching LinkedIn strategies. And the first thing he did was try to sell me on, “Hey, I can 10, 10 extra business.”

[00:01:08] Here you go. And I was really direct. I said, dude, like it’s too soon for the pitch. Cause he didn’t have a good profile. And I thought you do have stuff. You just must be overexcited too soon for the pitch. And I even thought he could possibly given the flow of his page and everything going on, I thought, you know what let’s explore you being on the show.

[00:01:28] He replied, didn’t respond to that, tried to pitch me again. And I just, Oh, wow. I like, where’s your mind? And this is what you do, right? So I just deleted him, archived it, we’re done. Could you can’t hear me? We’re not going to have a conversation. You’re just in for whatever. We tend to get our guard up when you hear LinkedIn because of those experiences.

[00:01:48] Tell me how we can make that different and, really use it to our advantage.

[00:01:52] Hailey Rowe: Yeah. And I’m really glad you started with that because it is true. I think a lot of people, their experience of LinkedIn has been them getting these long sales pitches in their inbox that’s automated and then they get another automated and then they get another.

[00:02:06] And so It ruins it for the people who are using it proactively and productively and in a emotionally intelligent way. Bring your emotional intelligence to LinkedIn and let’s talk about how we can do that. The first thing is, LinkedIn is a networking platform, so it is a good place to connect with others.

[00:02:25] That guy, you were wrong to send him a video and introduce yourself and whatnot. But… Where you want to be intelligent is build relationships and see how can I be useful to this person? How can I collaborate with this person? How can we connect on a deeper level? I think it’s not a bad thing to have all over your profile what you do, the key results you provide, some good recommendations on your profile.

[00:02:50] You could add a recommendation section to get testimonials and things like that. But then in the actual messaging using LinkedIn to decide how you’re going to connect with people. So there’s actually a couple of different ways you can use LinkedIn to grow your business. One is to connect with potential clients, which would be like, if you do work with a certain type of business owner, or somebody with a certain type of job title, you could use it to connect with those kinds of people and have them in your network, and then they’re going to see that your posts and you can just start a conversation and whatnot, the other option is partnerships, like I mentioned. So that would be people who compliment what you do and who may be good to either do a live swap or be on each other’s podcasts or join their summit or have a referral partnership where you bundle your services or something like that.

[00:03:38] And the other option would be if you are trying to get any corporate speaking opportunities or local like speaking opportunities or get your name out in the local community, you can target based on location and reach out to the decision makers of companies who bring in the speakers and things like that.

[00:03:57] So deciding 1st, what’s going to be your strategy? Because then everything you do after that, whether it’s your posts, your bio on your profile, what kind of conversations you start, et cetera, it’s going to be all based on what you’re trying to achieve with LinkedIn.

[00:04:13] Kris Ward: Yeah, you bring up some really good points.

[00:04:15] And again, sometimes we get pushbacks and it is so easy just to constantly think business, new clients, whatever. And so then you lose sight of it. And we can say this a thousand times. And still forget it, social, the social networking the social platforms are to be social, right?

[00:04:33] And we get that, but we forget it a lot because I gotta feed the beast and let’s get to it, right? Then I know for swaps and partnerships, I’ve been hesitant about that in the past for a couple of reasons. One is the nature of my clients, they tend to look really good on paper. They could have a podcast, a book where they’ve been in business five, 10 years, and they’re still working way too many hours for where they are at this point in this journey.

[00:04:57] But they themselves keep thinking once they get past this next thing, things will be different. And there’s always that next thing. But on top of that, they’re not going to admit to the general public. Yes, I launched this great product and it went really well, but I’m exhausted and burning out. Like they just, they have, they want to present themselves.

[00:05:14] They are successful in many aspects, they’re just working too many hours. So in my case, they’re a little bit hidden. And so it’s harder for me to sometimes find those collaborations. But you reached out to me and said, “Hey, Kris, we haven’t talked in a while. Let’s see if we can do something together.” And I’ll be I always tell the truth.

[00:05:34] I’ll be like, Oh, okay. You know what? I like Hailey. So I can’t say no. And I’ve had, enjoyed you in the past, but in my experience, often people want to say, let’s do a podcast swap. And then I get a little hesitant because my content may be great. Like you’re doing a podcast for entrepreneurs.

[00:05:53] My content may be great for that, but then maybe you want to talk about mindset, which doesn’t work on my podcast. They want tangible takeaways. They want to listen to the show and do it right away. So the swap part doesn’t work. So then you feel like, ah and I’m honest with people listen, I love the concept, but here’s my concern.

[00:06:10] So I think. And maybe I’m just an incredibly flawed person, but I think we go in with these hesitancies and maybe just negativity where I do try to be very positive, but you get concerned about all this and that just shuts you down and then you don’t do anything on LinkedIn, really?

[00:06:26] Hailey Rowe: Yeah, there’s a couple things there.

[00:06:28] One is. Of course, have your own criteria or filter that you’re like, would it make sense for us to collaborate? And if it doesn’t. You don’t have to force it, but there’s a ton of different ways to collaborate. So sometimes if I feel like a podcast swap wouldn’t be that productive, sometimes I have so I’m sure you do this too, Kris, where you have a ton of different freebies or lead magnets.

[00:06:52] And one of mine’s on time management. One of mine’s on LinkedIn. One of mine’s on client attraction. Like I have something at almost every angle. One of them’s on mindset. And so sometimes I’ll do something with somebody where it’s like, “Hey, you know what? I don’t think it makes sense for us to do podcasts, but if you happen to have a freebie or a cool tool that I could share with my LinkedIn audience or something that’s about X, Y, or Z. I’m happy to do like a freebie swap or something like that.” Or it’s who are you looking to connect with to have on your podcast? And maybe you now, instead of you guys collaborating, maybe you connect them with somebody else and they connect you with somebody else.

[00:07:28] There’s other opportunities. There’s always a way to be useful and see how you can be useful.

[00:07:34] Kris Ward: So let me jump in for a second. That is a really good point. Instead of just the obvious, and if it doesn’t work out, you can do something else. And I did not finish the story. Hailey is here because she did it really well.

[00:07:45] We met. We talked. I’m like, oh my gosh, there is a lot there. I’m so glad you reached out and I pushed through where normally I would be hesitant. So let me just close that loop. She’s not here because I didn’t know how to say no. She’s here because she had a lot to offer.

[00:07:57] Hailey Rowe: Go ahead. Yeah, no, all good. And the other thing is with the reaching out, because I want to go back to that, because you said like, how do we not do it in an icky way? The way you do it in a not icky way is you ask, you keep it short and you ask a question and you lead with curiosity and not I need, I’m attached to you becoming my client or I’m attached to us doing a podcast together.

[00:08:20] It needs to be more of an open ” Hey, would you be open to connecting and seeing if it makes sense to collaborate or partner on something?”

[00:08:27] Kris Ward: Okay. Okay.

[00:08:28] Hailey Rowe: Or hey, if it is you work with entrepreneurs who maybe are burnt out. Maybe it’s something along the lines of what kind of content would, thanks for being a part of my LinkedIn community, because maybe they’re connected with you already.

[00:08:39] What kind of content would be useful when it comes to saving time? Preventing burnout, et cetera. Does anything, something like that? Cause then you can learn from your audience, engage with them, see what they want and then maybe you have a podcast already on that and you can be like, Oh, I have podcasts on that actually.

[00:08:57] Would it make sense to send it over? So there’s stuff that you can do to not just be like, I pre made this script. Stick with my script,

[00:09:07] yeah, insert answer here.

[00:09:08] Kris Ward: Okay. That’s a good point. Those are very, there’s a lot of depth to that. So I appreciate that. All right. So then how do we find people that we can connect with.

[00:09:18] I know even whether you’re doing paid or free sales navigator, even if you’re paying for it, it can be overwhelming. You key in these things and what words to key in. And then you go, okay, that worked. I’ve got 5, 000 people in this category. That’s, let’s shut this down and try that another day. Cause where do you start? So what’s your, strategy for that?

[00:09:38] Hailey Rowe: Yeah. So there are. Pretty much five different ways. You can actually find your ideal LinkedIn. One is sales navigator, like you said, and that is a paid feature that LinkedIn has a free trial for. But it allows you to really go deep with the targeting.

[00:09:56] So it allows you to target by location, by how big their company is, by how many years they’ve been in it or whatever job they are by. Target by job title, put certain keywords in to make to specify if you’re looking for like podcast hosts or something like that. So there’s a lot you can do with that.

[00:10:12] And the cool thing about sales navigator is you actually will get a higher connection acceptance rate. It’s just something I’ve seen with every single client who uses it. For some reason, I don’t know why you just will get a higher connection. Now you will also be able to send up to currently at the time of 2023 October 18th, you can send up to 800 connection requests a month.

[00:10:37] Now LinkedIn sometimes changes that. There’s been times where it’s been less or more, but currently that’s what it’s at. Sales Navigator allows you to do that on a higher scale, rather than you on the free account manually you’re still going to, if you’re using Sales Navigator have to manually do it, but it allows you to do it.

[00:10:53] Be more efficient with your targeting and like it’s left. Now, the other option, if you’re using the free account, you just want to get your feet wet. You can search, use the search bar on LinkedIn and search certain job titles or search your town. And people with mutual connections will come up first for you, which is always good.

[00:11:13] So you can find people with common commonalities too. So they have a little filter option on the search bar if you wanted to search job or school or whatever. The next way would be LinkedIn groups. So there are LinkedIn groups and they, these I, the reason why I bring these up is not because they’re super engaging and you’re going to get in this group and everybody’s going to be posting in there.

[00:11:36] It’s more so you want to find people with a common ground with you. So you might join a women in business in Toronto group or like a healthcare field professionals type of group so that you’re with your people when you get in the group. And then you can actually look at the members list rather than having it all.

[00:11:56] You can look through and you can see, Oh, here’s all these people who work in healthcare or whatever. So the groups is more so you could see the members. And also fun fact, when you’re in a group with somebody, you actually don’t have to send a connection request first to send a message sometimes. I don’t know.

[00:12:14] And that. I typically recommend sending the connection request first, but if you really were like, I gotta get in touch with this podcast host, this could be a great opportunity. I don’t know what you’re going through, but if you really wanted to, you could. And then the last thing is two things. If you know…

[00:12:30] Kris Ward: hold on, let me unpack that just for a second, because I think you brought up a really important point.

[00:12:34] So when I hear groups in LinkedIn, I think another group I don’t participate in and all these groups that I’m not participating in Facebook and more commitment and it’s overwhelming. And I have, I think I’m in a couple of groups on LinkedIn and then I just completely forget about it, but so it’s not about the activity of the group, but it’s a pool of resources that I can then in a strategic way be purposeful about how I interact.

[00:12:56] So we, so almost for lack of a better word, almost like a warm lead. Like now we have something in common.

[00:13:03] Hailey Rowe: And you can use that members list rather than the LinkedIn.

[00:13:07] Kris Ward: Yes. Okay, that’s a really good point. There we go. Continue. My apologies.

[00:13:12] Hailey Rowe: So no, you’re good. So the other option is if you know your people follow Tony Robbins or you are looking for other podcast hosts and you know they follow some podcast guru or something, you could go to those people’s pages on LinkedIn. And I usually recommend if only if it’s somebody who compliments what you do. Okay. So I wouldn’t go to another person who does LinkedIn lead gen, but somebody who compliments maybe their copywriter and you can see other business owners on that page or commenting on that page.

[00:13:43] And that could be another way to find the type of filtered job title you’re looking for. And then the last thing is, if you, let’s say I wanted to have a speaking opportunity, or there was actually a company where I’m looking to connect with their employees, LinkedIn has company pages, and you’re able to actually click on the employees who list themselves as an employee at that company. So that would be the last way to find people if you’re more looking to do corporate things.

[00:14:11] Kris Ward: Okay, so we found them and these, and you have given us ones that I think we, we don’t hear often. So it’s a refreshing list. It’s something different. And you go, okay, I can navigate this. So now we know not to go hard and fast.

[00:14:25] And although it’s funny, we all say we’re not that person, but somebody must be that person because we’re getting these damn pitches. Somebody out there is that person. So how do you, what’s your process for starting and maintaining or growing that relationship? Okay. Thank you.

[00:14:41] Hailey Rowe: Yeah. So usually I send a connection request with a little note.

[00:14:46] That’s just nothing pitchy. Nothing even, not even a question really. It’s just ” Hey, it would be great to connect. I noticed we’re both in the blah, blah, blah field, or I noticed you are a blank. I love meeting other people in that field or whatever. “So it’s just something simple. Then when they accept the connection request, I ask a question because, and it’s not.

[00:15:05] A question like, Oh, what’s your favorite color? Cause I’m just like you, Kris, I’m very direct. Like I’m not here to waste your time. I’m also not here to I’m not going to shove a sales pitch down your throat.

[00:15:15] Kris Ward: You know what makes me insane? And you get this more on Facebook. How are you? What the hell?

[00:15:23] That’s not a question. Am I supposed to hit back fine? How are you? I do, I just, something happens in my brain when somebody asks me that I don’t know. It’s not like when you hopped on here and you’re like, Hey, Kris, how are you today? And I’m like, I’m good. And I asked you, so that’s it.

[00:15:35] We’re warming up. We’re having a chat, but I don’t know you. And this is our connection and you, how are you? Given what you know about me. I’m going to say fine or worse than that. I’m going to tell you, and you don’t need to know all this stuff. You don’t know. So the, how are you does not count as a question. Everybody write that down.

[00:15:54] Hailey Rowe: Yeah. Yes. Yes. So the question needs to be something intentional, but also something not offensive. Cause let’s say you’re a weight loss coach. If you’re a weight loss coach, nobody on their LinkedIn to say they want to lose weight, right? And you’re not going to go ask, “Hey, are you looking to lose weight?”

[00:16:08] And I, no, you should probably be using LinkedIn to like connect with collab partners or whatever, but or referral partners, like people who also help with health does it in a different way. So you want to make sure it’s something like, like sometimes mine is simple. It’s something like, what are you working on these days?

[00:16:25] Or what’s your mission or like something. It also not something even what’s your mission might be too deep. Like you’re not going to ask what’s your biggest insecurity in a first message to someone, like you said, cause you don’t know this person. So it needs to be something like, are they open to even connecting and chatting, but also something that could relate to you guys, like forming a relationship in a work.

[00:16:48] So you got to kind of test and brainstorm but what you don’t want to do is, as I said, offensive, something really close, like a close ended question, like yes or no, or, but I will say the only exception to that is if it is a collaboration opportunity, you may want to ask would you be open to connecting and seeing if there’s opportunities to collaborate or something like that. So those are some things to keep in mind.

[00:17:12] Kris Ward: Okay. So we started off warm. We’re going to do a little bit of networking. We’re going to be in their inbox. I also not a big fan of the, what are you struggling most with your business right now? Frankly, I usually I’m not struggling with anything.

[00:17:24] What’s my next ambition. What’s the next thing I want to do, but I’m in positive in nature. I really never see anything as a struggle. I see it as a temporary, but also if it was a struggle, I, again, Mr. What’s your name? I don’t, we’re not in the sharing point of our relationship yet. So that doesn’t fly for me.

[00:17:42] Hailey Rowe: A positive, you bring up a good point. It’s always better to usually start with a positive question rather than a deeper insecurity, negative obstacle type of question.

[00:17:53] Kris Ward: Yeah, like we’re not even on a first date here yet. Let’s slow this down, right? Okay so you’re leveraging the connections you’re making you’re being strategic about connecting with people, and then you’re going to warm them up in the inbox.

[00:18:06] Hailey Rowe: Yes, and also you can warm up through your content. So that’s another option. Now, the good thing about LinkedIn is you don’t have to be posting all the time to be successful. It’s not like Instagram where you got to be like, On stories and dancing and reels and all that kind of stuff, but if there are things that you could position yourself as a thought leader on and start conversation in your comments section on LinkedIn, that is an amazing thing to do.

[00:18:32] Because LinkedIn actually rewards content that has more of a call to action. That’s what’s one thing I missed in these three pillars of blah, blah, blah. Let’s say the three pillars of blank. And at the end, you said, what’s one thing I missed? And you start conversation and people comment, or what’s your favorite book on business.

[00:18:50] And you were talking about one of your favorite books. It likes when you’re having that conversation. It doesn’t like when you give a call to action, like DM me the word info to get the free guy, for some that works on other platforms. Great. And I’ll be honest, I do that because I repurpose and I just copy and paste what I used on the other ones because I’m not, I’m just not at the capacity right now to be like editing everything.

[00:19:12] Confession, I do that sometimes, but you want to, you’d rather do an engagement question and content can be another way to cause now they’re in your network and they’re seeing you and they’re building those touch points with you.

[00:19:25] Kris Ward: And I don’t know if this is off topic or not, but LinkedIn, sometimes I hear rumors.

[00:19:29] It’s the opposite. LinkedIn doesn’t like you posting as much as other platforms. So are we okay to post once a day, twice a day, or we should be pulling back?

[00:19:38] Hailey Rowe: Yeah, that’s a good question. I believe you could post once a day and it wouldn’t hurt you or harm you. I think more than once a day. I’m not sure.

[00:19:46] I’m honestly not sure. I don’t know. But I’ve seen like the LinkedIn experts that and the people who I see going by, having amazing engagement and stuff. They usually do once a day.

[00:19:57] Kris Ward: Okay. Okay. All right. So now we’re posting. Now we’re networking. What are some of the other, like where do you think the gaps are or the, where people go amiss with this?

[00:20:07] Like we, we know not to spam, to get aggressive. We’ve covered that and this is a healthy process. It looks like a good strategy, but yet still, I believe we can stumble and fall. And where do you see that happening?

[00:20:19] Hailey Rowe: Yeah, so I would say a couple things. One, people get inconsistent. So they’ll be like, Oh, yeah, I sent one message.

[00:20:26] But then six months like Kris and I, you and I’ve been connected on LinkedIn, I think for, maybe years. Yeah, it’s been years. And so sometimes I, we reached out because we hadn’t talked in two years. So I was like, how is Kris doing? So I think that’s one thing is, if you don’t get a reply, or, if you guys haven’t, if it’s old connections, you haven’t connected with again, start with what you even have, that’s the first thing to before you make new connections, look at what you have and see, is there something warm intros, things in your warm network, start there always first, because it’s always better to get a warm introduction or have a warm conversation with somebody you already know, compared to somebody brand new.

[00:21:05] Thank you. The second thing is I think people go crazy about Oh, I got to answer my messages. And they check it like throughout the day. And this is going to kill you. So you need to batch. So I check, nobody’s going to be offended that you didn’t respond right away. I prefer, and I would prefer my clients to batch it, do it on a Thursday and do it on a Sunday and just go.

[00:21:28] Kris Ward: And I think people don’t expect that on LinkedIn, but also more than that, you look like a rookie. Like I always say, if you’re trying to reach somebody that you’re like, Oh my gosh, I really want to be on this podcast or in this magazine. And I’ve sent the pitch. You’re not expecting to hear back from them in five minutes.

[00:21:42] They got stuff going on. So that’s what you don’t understand is when you’re not batching your work, you look like somebody sitting there with desperate with nothing to do. Cause you’re all you are a rookie. You’re all over the place. So yeah, it can wait. I do that as well. I think the other thing is a really good point, and I think you’re tapping into this Hailey, is the fact that, listen, it’s really easy to rotate relationships instead of maintain relationships.

[00:22:08] And you get in the habit all of a sudden, when you’re inconsistent with LinkedIn, and you see the same 3 people that you’re posting, okay, I like their stuff, and they’re liking me back, so this is, we’re even, but what else is going on? And in my case, where we’re always talking about leveraging your time, scaling your business, energy management, that kind of stuff.

[00:22:24] I actually have a spreadsheet just for LinkedIn. And so I’ve got everybody’s name there. I got the link and I have a column that says what’s our last contact. And so I just keep changing the date whenever I comment on a post or do whatever. Now I haven’t been doing this for years, but I did find especially with LinkedIn, that I got lost in these relationships, it’s Oh my gosh, this relationship was so important to me.

[00:22:45] And I, I was hot and heavy for two days of commenting and posts. And then you can’t control the algorithm. And then you realize, like you said, Hailey Oh my gosh, I haven’t talked to Hailey in two years. What’s she doing?

[00:22:55] So now I have it on a very rudimentary spreadsheet reach out. If you want a copy of this, it’s just so simple, but it then lets me see, Oh, especially when there’s people that I am trying to like, this is an important connection for me to have. I do need to be nurturing that. And saying, Oh, I can look at the date.

[00:23:11] I haven’t commented on one of their posts in three weeks. So I find that to be a game changer for me.

[00:23:17] Hailey Rowe: No, that’s awesome. Yeah. And I think too a lot of people just rule out LinkedIn LinkedIn. Cause they’re like I can’t post on there all the time. I wouldn’t, I, if you can post. Even once a week, it’s still fine.

[00:23:30] And you can repurpose from other platforms. Chances are you have a blog or you have an Instagram account or something like that. So I wouldn’t worry about that. And I would focus more on the, as you said, the relationships and the ones you currently have, then new ones. And I always come back to “How can you engage and how can you give value or a win up front? and how can you lead with curiosity and wanting to be helpful?”

[00:23:55] Kris Ward: and people love when you comment on their stuff. And I will say as a recovering rushaholic, it did take me a while where I would just be like, okay, like star happy face okay. Cause I’m trying to go for volume here. And now I have found it to be much more effective to be purposeful in my comment and to show I read, or I did hear what they had to say.

[00:24:17] Instead of just trying to get my tallies in of look look, I’m liking your stuff. Ding, ding, ding, let’s be friends, right? So I guess for me, a lesson I’ve had to learn and relearn numerous times is the relationships like any relationship, there has to be some quality put in there. You can’t just be trying to do volumes and numbers.

[00:24:36] This isn’t like grade school where you’re like, okay, I’ve got eight best friends in my new class, right? That’s not, they’re not eight best friends. And so for it to be a meaningful thing we have to be more purposeful about it and make sure that you’re giving to the relationship.

[00:24:52] Hailey Rowe: Yeah, absolutely.

[00:24:53] Kris Ward: Yeah. All right. So we’ve got a couple minutes left. What’s the what’s our parting wisdom here that we just, we don’t want people to miss when they’re on LinkedIn. ,

[00:25:02] Hailey Rowe: The first one thing we didn’t talk about before you even start all this, check your profile, look at your profile.

[00:25:10] If it hasn’t been updated in a while, maybe put your little headline about what you do and why you’re credible, update your about section, make sure you have a link to wherever you want to send people on your profile. There is a new thing you can add section. It’s not new anymore, but you can add sections to your profile.

[00:25:27] So add a featured section to put your best content, your best testimonials. So that’s the first thing everybody here, your first step is just go check your profile if you haven’t in a while and make sure it’s updated and then from there, decide how you want to use LinkedIn. Is it for partnerships? Is it for referrals?

[00:25:44] Is it for podcasts? Is it for connecting with potential clients? Is it for corporate speaking? And then develop your strategy from there, what questions you’re going to test and

[00:25:53] all that.

[00:25:54] Kris Ward: I think that’s a really powerful point. And I know for us, we now do that much more than we used to. And not even cause you just so easy to see something like you just, Oh yeah, it’s my profile.

[00:26:03] And I find now when I stop and read it out loud, you’re like, Oh we don’t say that anymore. We do this instead of that. And you just blindly skim over it because you think you know what’s in it. So really slowing down and be purposeful about, “Hey, let’s read this out loud and see if this is still our best foot forward and you’ll be shocked how much stuff is outdated in there.”

[00:26:25] Hailey Rowe: oh, yeah, I get it. We it happens.

[00:26:28] Kris Ward: Yeah Hayley, where can we find more of your brilliance?

[00:26:32] Hailey Rowe: Thank you. I am on Instagram @hailey_rowe. I’m at haileyrowe.com and I have a free LinkedIn class and examples of some scripts that you can adapt to your own voice.

[00:26:45] It’s just, it’s not a full script. It’s just what you would say. And maybe like a connection message and second message. And that’s at haileyrowe.com/linkedin. And then I have the Health Coach Nation podcast, which Kris’s episode will be coming out soon. And I would say, Oh, The Marketing Hub Facebook Group for service business entrepreneurs.

[00:27:03] Kris Ward: So there’s all kinds of place to find you. We will make sure it’s all listed in the show notes. Everybody else, we love your reviews. Please keep them coming. I read each and every one of them, and they’re so appreciated. It really guides what we do in the show. And share this episode with a business buddy.

[00:27:19] Don’t let them suffer. There’s a lot of content here. Share it with one business friend and they will thank you. So Hailey, thank you again. And we’ll see everyone else in the next episode.

[00:27:28] Hailey Rowe: Thank you.