YouTube for Business: No Virals, Just Leads! with Dan Bennett

Episode Summary

You can find Dan Bennett at:
LinkedIn: https://www.linkedin.com/in/hotsaucevideo/

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#KrisWard

Dan Bennett Podcast Interview

[00:00:00] Kris Ward: Hey everyone. Welcome to another episode of Win The Hour Win The Day, and I am your host, Kris Ward, and today back in the house. Yes, we don’t do this very often, but we’re having him back. Dan Bennett is back in the house. Welcome to the show, Dan. 

[00:00:14] Dan Bennett: Thanks for having me. I’ve been on a couple different shows twice now and it’s really humbling because I figure if I did a good enough job the first time that they’re interested in bringing me back, then maybe I’m on the right track.

[00:00:24] Kris Ward: You’re on the right track. ’cause we don’t do this very often, alright. So you help remarkable people look and sound good on camera. That’s the name of your game. And today we’re gonna talk about YouTube, which I think is interesting ’cause I do think YouTube. I think it’s overlooked a lot. I know I have done that.

[00:00:42] Kris Ward: I think, oh, I don’t have the time. Or I think, forgive me, maybe when there was a time we were all pushed towards YouTube, it just seemed like such high production value and such commitment and I don’t know, I’m not a fitness trainer, or I don’t dance, or I’m not gonna make these workouts. It just seemed ah, are my people going to find [00:01:00] me there?

[00:01:00] Kris Ward: So it’s not something I give a lot of focus or attention to. So you’re here to tell me why I’m wrong in a thousand different ways. Where do we start? 

[00:01:09] Dan Bennett: Yeah. So the first thing that generally comes up when we work with clients is they’re like, oh, I’m not a YouTuber. And they throw that ER in the end and quickly, I’m like, oh no.

[00:01:16] Dan Bennett: YouTuber is a job using YouTube. The platform is what we’re gonna do. 

[00:01:21] Kris Ward: Oh. 

[00:01:21] Dan Bennett: So I try my best to dispel some of those myths of I have to dance or lip sync or go do pranks in the street, or interview people or whatever to have a YouTube channel. ’cause most people think of a YouTube channel as, the sole kind of revenue generation for someone somewhere who’s a creator.

[00:01:36] Dan Bennett: And we actually, or

[00:01:37] Kris Ward: I don’t have to videotape a homeless person while I give them money. 

[00:01:40] Dan Bennett: A hundred percent. Yeah. Yeah. And generally that scope is through the lens of younger people in their lives. So it might be their children or their, oh, nieces and nephews or whatever. And all they know of YouTube is, oh, they’re always on there watching these gamers play games.

[00:01:54] Dan Bennett: I don’t do that, so I can’t be 

[00:01:55] Kris Ward: right. 

[00:01:56] Dan Bennett: So we try and squash that as quick as possible and show what [00:02:00] YouTube actually is, which is a channel. Okay. And then I quickly shift their attention to think of H-B-O. H-B-O has shows, 

[00:02:07] Kris Ward: right?

[00:02:07] Dan Bennett: Each one of those shows has seasons. Each season has episodes. Your YouTube channel can be your channel.

[00:02:14] Dan Bennett: You can have shows, topics, themes, buckets, and we’ll get into that later. Each one of those, like playlists can have multiple episodes in it and someone can come into your world, binge your content, learn very quickly what you want ’em to know. And it doesn’t matter if you’re out in the street pulling pranks or surfing in some wave in slowmo, you can actually share your information and just leverage the platform that is YouTube.

[00:02:37] Kris Ward: Okay, so I, I think we all, it’s like the encyclopedia. If I, no matter what I got, I could get a dryer or anything in the house and it broke and I’d be like, let me YouTube how to, okay. I’ll tell you. I got my kayak, I got my kayak roof rack last year, kayak, and we thought I was new to kayaking. Love it. And it seemed, when I put the kayaks in this [00:03:00] little roof rack, it seemed the way the roof rack was.

[00:03:02] Kris Ward: It’s like these J shaped things. It seemed very secure. I misunderstood how much a kayak is a airborne projectile. So I will cut this story very short and tell you that we were the car and it was like somebody sneezed. We turned around and there’s two kayaks like miles way down the road. Who frigging knew?

[00:03:20] Kris Ward: I could not believe it. We, I was only going 30. It was on a back country road. Anyways, what a nightmare. So we should YouTube, how to tie these bitches down is what we should do. So those are the things that go to YouTube for. So I guess for people like me. The scope of my work, we find, hire and onboard virtual assistants, put them on a leadership program, get your time back, all this other stuff, help you streamline processes.

[00:03:42] Kris Ward: So I guess I could go on YouTube and then show some nifty little thing on notion if you’re stuck on notion and then you’re gonna learn, I do these other things. But I guess I see I, I’ve looked at it from my user experience, which I’m sure is very limited as a quick problem solving. But I’m not gonna buy [00:04:00] something from that guy who taught me how to tie down the kayaks.

[00:04:03] Kris Ward: Although I was thankful for him. 

[00:04:05] Dan Bennett: Yeah. There’s generally a fork in the road somewhere. So there’s the DIY and I’ve got a fun story about my start on YouTube as well that’s relatively similar. And then there’s the, I’m looking on purpose, not just to fix a problem, but to learn something.

[00:04:18] Dan Bennett: And if I learn something from someone who’s do this, and that. It’ll get you by this time, next time and maybe the next five times, but also I sell this all-in-one roof rack system and you’ll never have to worry about this problem again, 

[00:04:29] Kris Ward: right 

[00:04:30] Dan Bennett: or if you decide to go to that next level, you can buy from me and you won’t have to worry about it.

[00:04:34] Dan Bennett: By the way, I make videos so I can show you all kinds of cool stuff to do once you own my roof rec. So all the things that I help people create on the channel are breadcrumbs from never having heard of you before, all the way into the big idea, the big thing that you’re trying to get them to participate in.

[00:04:50] Kris Ward: That makes sense. Okay. The word, you know I love analogy breadcrumbs. That’s very powerful. So in this case, I could be showing we’ve got like a 12 point hiring [00:05:00] process with a 90% retention rate, and I could show one, two, or five in different videos of some of the things we do in that hiring process. But by virtue of that, you’re now going to know we hire VAs and we can help you with your business.

[00:05:13] Kris Ward: So they’ll start to follow that path, those breadcrumbs you speak of. 

[00:05:18] Dan Bennett: Yeah. And once someone is there, once they’ve seen a couple of your piece of content, and we’re led to the next ones on purpose by you, which is the whole reason we do strategy with people they’re there because they wanna be. And that’s where it’s really safe to say, Hey, I know there’s a percentage of you watching this video right now.

[00:05:33] Dan Bennett: That are like no thank you. 12 steps. Can I just hire you to do this? And 

[00:05:37] Kris Ward: yeah. 

[00:05:38] Dan Bennett: Yes you can. Leading people and letting them take that journey through, taking all the time front to create those breadcrumbs really helps people in their buying decisions. Feel like it was their idea.

[00:05:49] Dan Bennett: And I think that’s a great part of what you can do with video. 

[00:05:52] Kris Ward: Okay. You also just brought up another really good point that I think we overlook a lot. As much as I’m all about LinkedIn, it’s a great place to be. All hail LinkedIn, [00:06:00] you’re still blasting information there where YouTube people are searching for something.

[00:06:04] Dan Bennett: Exactly. And example I always love to give to my clients is. My weekly, I get at least one comment, if not more than one, and they’re my favorite comments. And it’s oh my gosh, thank you for making this video. Perfect timing. This told me exactly what to do and you did it concisely and didn’t waste my time.

[00:06:20] Dan Bennett: High five. And then you look down in that video I put out like 18 months ago. Yeah. And there’s just not another platform on the planet that something that’s a year and a half old can be brand new to someone, solve their problem and you show up as someone brand new in their life, even though that video was made so long ago.

[00:06:36] Kris Ward: Yeah. ’cause you’re not gonna find something for 18 hours ago on most platforms. I know, right? 

[00:06:40] Dan Bennett: And I actually on LinkedIn a couple days ago, had someone like a post from about six months ago, a video I put out now very quickly on LinkedIn. You could go to my bio, look at my videos and just watch 10 of ’em.

[00:06:50] Dan Bennett: And you might go back six months pretty quickly. But no one for the most part is going to a social media platform and digging back a year and half to find good stuff. So YouTube’s just awesome for [00:07:00] that. 

[00:07:00] Kris Ward: Okay, so you are quickly converting us here. I’m like, all right, that I’m opening my eyes, I’m listening.

[00:07:06] Kris Ward: Then where are we back to high production or I you see those YouTube videos, which you’re right. Quick and concise. ’cause I hate when they open up the YouTube video, like a TV and they tell me who they are and la there’s somebody. I just wanna know how to unlock my phone. Yeah. And where are we when we all pull back of, I don’t wanna have to make a big frigging TV show with all these graphics. Can I know that we can do shorts? Is YouTube shorts, is that a great place to start? Or in our YouTube videos, what’s a good length and how much visual variety do we have to have? 

[00:07:38] Dan Bennett: I think you can get away with almost anything.

[00:07:40] Dan Bennett: I do like good audio. Yeah. So no matter what you’re doing or what you look like or what camera you have please spend a hundred bucks on a mic.

[00:07:46] Kris Ward: Yeah. 

[00:07:46] Dan Bennett: But beyond that, if you’ve got a decent mic and a decent webcam for your calls that you’re already doing every week or content you’re already creating, that’s a great place to start.

[00:07:55] Dan Bennett: The production value needs to be super high, but most people don’t know what [00:08:00] production value means. I only do because I have a filmmaking background and I come from this world. Production value isn’t just when the camera’s running and how nice things look on camera. It’s all the way to the beginning around your ideation, your packaging, your script writing.

[00:08:13] Dan Bennett: That’s also production. It just happens to be called pre-production. That needs to be high level as well. And if you do that really well, the medium quality camera and decent mic will shine because all the hard work went up front. Any film you like, any book you love, any comic book, any superhero movie that you love?

[00:08:32] Dan Bennett: 85% of the reason it’s great happened before the camera’s ever recorded. 

[00:08:37] Kris Ward: Very well said. Okay. Also, you said something in a word some of us don’t like to hear, but I think it’s a powerful and significant point you made is about the script. So this is not TikTok, where I’m going to be walking around my office giving you tips on how to hire somebody.

[00:08:56] Kris Ward: If I’m going to be looking at the camera, even if I am gonna have [00:09:00] visual variety, I don’t know, do we still lean towards a talking head or not? And whether we do or not, you want the words to be very purposely planned. Is that what I’m hearing? Yeah. Okay. 

[00:09:09] Dan Bennett: A hundred percent. And I won’t bore you with all the details, but, and a lot of the work that we do with people, we figure that part out first because I’m on one end of the spectrum, personally.

[00:09:18] Dan Bennett: And that is I script everything and I read a teleprompter. My videos are exact because I love them that way, and that’s why, I’ve created them on the other end. You have people who are incredible off the top of their head. They don’t go down rabbit trails. They’re really concise and they know their stuff inside and out, and they can do that.

[00:09:32] Dan Bennett: Okay. I’m jealous of them and proud of them, so that’s awesome. 99% of the rest of the people fall somewhere in between those two things. So it might be bullet points or just topics or something to keep you on track as you, perform. Okay. And then the last part is to remember that editing exists.

[00:09:47] Dan Bennett: So if you go a little long, you go on a rabbit trail somewhere, you can just cut that part out and edit it. 

[00:09:52] Kris Ward: So also you talk about a prompter. I’ve seen your videos. You don’t look like you’re reading a prompter. 

[00:09:56] Dan Bennett: Yeah, it’s it’s a mix of having done it a long time, but also [00:10:00] the equipment that I have in my workspace, is very purposefully selected and when I work with people helping them build their home studios, we do the exact same thing. Work. Giving them the equipment that’s gonna help them do the thing they want to do. And part of what they wanna do is read from a teleprompter and we get ’em the right equipment.

[00:10:16] Kris Ward: Okay.

[00:10:16] Dan Bennett: What’s beautiful about it is I’m gonna call with you right now and I’m looking right at your face because I’m using the same teleprompter as a screen right now. Yeah. So I can look at you and make eye contact digitally. Yeah. 

[00:10:26] Dan Bennett: Yeah. 

[00:10:27] Dan Bennett: So yeah, it’s all part of the process. If you know that prompting something you wanna do, the more you do it, obviously the better you get, the less people can tell that you’re reading.

[00:10:34] Dan Bennett: And I got one hack that, and I don’t say this lightly, that changed my life years ago. And I tell people about it. And that is I started on accident dictating or talk to text my scripts, 

[00:10:47] Kris Ward: right?

[00:10:47] Dan Bennett: So instead of typing them, I speak them and if you sign up for my newsletter and read it, and then you go to YouTube and watch one of my videos, it’s almost like two different humans 

[00:10:56] Kris Ward: right

[00:10:57] Dan Bennett: it’s not a brain from a different human. It’s about [00:11:00] like a performance from two different humans. And that’s because when I type, my brain just works in a different way. But when I talk, I’m conversational. 

[00:11:06] Kris Ward: Yeah.

[00:11:06] Dan Bennett: So I speak my script, then I go ahead in the document and polish it up and make sure, I don’t have any tongue twisters or anything weird.

[00:11:13] Dan Bennett: But that way when I read it back on the teleprompter, I’m speaking as if I was talking. ’cause I was, instead of trying to read my own writing, which is sometimes robotic or a little over explanatory. 

[00:11:25] Kris Ward: Yeah, you bring up a really good point. I think we, how we all do that they taught us in school all that book learning.

[00:11:29] Kris Ward: I got, I went to college university, if they ever told me, I’d now be learning how to, write at a grade three level and use little emojis with happy faces. I would’ve thought maybe I’m wasting some money here, but I do that with talk to text when I’m writing content for whatever LinkedIn and stuff, because that’s the whole thing.

[00:11:46] Kris Ward: It should sound conversational. It should sound like you. And we do. We all have that part of our brain when we start to write the therefores. And it’s supposed to be formal and complete and that’s not how we speak.

[00:11:56] Dan Bennett: A hundred percent.

[00:11:56] Kris Ward: So you’re very right on that one. Okay. My [00:12:00] gosh, we’re just a few minutes in.

[00:12:01] Kris Ward: We go. Oh, I really think you’re bringing a lot of clarity to this. Is frustrating to you? Because I feel most of us are looking at YouTube over our shoulder okay, it’s not trending, it’s not where we are. Like are you re rejuvenating it? Or you’re in there wondering, Hey, this is awesome.

[00:12:18] Kris Ward: Why is everybody abandoned this? Or how come they don’t know better? There is a gap there. I’m not the only one feeling it right. 

[00:12:24] Dan Bennett: Yeah, I would say it’s the latter. And I’m never frustrated with humans because humans are doing exactly what they’re built to do and that’s taking all the information they have and quickly making a decision so you don’t overwhelm your own brain while you’re doing 10,000 different things per day.

[00:12:38] Dan Bennett: So I’m never frustrated like, oh, why don’t you get it? Or Why don’t more people get it? I’m frustrated that the general consensus that people do get as they pass by YouTube is that it’s only good for A, B, or C. 

[00:12:50] Dan Bennett: And that’s what I’m fighting. Most of the time just through a couple good analogies and metaphors and a little bit of examples from my own work professionals and entrepreneurs that are sharp.

[00:12:58] Kris Ward: Yeah.

[00:12:59] Dan Bennett: They get it and they’re like, [00:13:00] oh man, I never really looked at it that way. 

[00:13:02] Kris Ward: Yeah. 

[00:13:02] Dan Bennett: And one kind of like fun aside is that if you go to AWS, Amazon’s Cloud Services first of all, you gotta be of a certain size to even rent any of their space. So it’s really expensive. But if you happen to go and rent space from them and just host video, just take your raw videos and put them there.

[00:13:20] Dan Bennett: Therefore you can link to them from other places. Yeah. It is super expensive. 

[00:13:24] Kris Ward: Yeah.

[00:13:24] Dan Bennett: You put so on YouTube and they charge you nothing. 

[00:13:27] Kris Ward: Yeah. 

[00:13:27] Dan Bennett: And it’s insane that they have billions of users and they’re hosting all that video and they don’t charge you anything. Which brings us to the algorithm. And that’s always something that people bring up.

[00:13:37] Dan Bennett: They wanna understand it, what’s up with this thing? The algorithm hates me, blah, blah, blah. How do we trick it? How do we hack it? But I love talking about what the platform actually is as far as the algorithm is concerned. Because that’s another misconception that kind of keeps people away from YouTube.

[00:13:51] Dan Bennett: You have to go viral to make any money there. And then I pointed myself and I’m like, no, you don’t. Yeah. We make money, we get leads, we get sponsorships. It’s [00:14:00] totally doable. So if you’re open to the algorithm conversation, I’d love to throw some of that information. 

[00:14:04] Kris Ward: Yeah, that would be my thing is, so when we do throw a video up there, like how do we, how do people find us?

[00:14:10] Kris Ward: Is that in the tagging? Is that in the thumbnails? Is that in the algorithm? What’s the underneath the hood that we need to know about? 

[00:14:18] Dan Bennett: So ideation is the most important part of any video slash any piece of content you ever put out. If it’s a bad idea and it’s greatly written and it’s put on LinkedIn, it’s not gonna do as good as if it’s a great idea and greatly written and put on LinkedIn.

[00:14:33] Kris Ward: Okay

[00:14:34] Dan Bennett: next is the packaging thumbnail title. People spend a lot of time there, but I’m just gonna gloss over it ’cause it’s if the idea’s really good. Yeah, and the title and thumbnail reinforce that great idea. When someone clicks, they’re like, ah, I’m definitely in the right spot. You’re off to the races because the rest of quote unquote, what’s under the hood doesn’t matter if your video’s good.

[00:14:52] Dan Bennett: I know good is subjective, but really what I mean is it’s on topic, it’s on point. You’re not wasting people’s time. You show part of your personality while you do [00:15:00] it. Okay? And then you get the heck outta the way and send ’em to the next video. That would be helpful. If a video is good, which includes things like being inspirational, entertaining, educational, whatever your jam is people know they’re in the right spot.

[00:15:12] Dan Bennett: Then they stay. Then the video’s good enough to keep them. And now YouTube’s aha. They liked it. They watched 72% of it. Here’s someone who’s just like them. I’m gonna show them, oh, they clicked on it. They watched 68% of it. Okay, I think we’re starting to build something here. Let’s take those two people who liked it, okay?

[00:15:28] Dan Bennett: Find 10 more. And when they’re searching for something, we’re gonna put it in that side panel has suggested, or when they go to their homepage, we’re gonna show you again ’cause they already watched one of your videos. And that is how the algorithm actually works. Because at the end of the day, all the algorithm cares about is showing you ads.

[00:15:42] Dan Bennett: ’cause YouTube’s there to make money. It’s not this tricky thing that you have to have the right hashtags and all this stuff. It’s, is it good? And if it is and it’s shown to someone who actually likes it, it’ll show it to more people like that person. And those become your subscribers over time.

[00:15:58] Dan Bennett: That’s why it’s really [00:16:00] important to make concise videos that aren’t trying to be everything to everyone that are trying to be very specific things to very specific people. And off record, I talked about that being called the body of work that we build with our clients. We want to take their work, their content.

[00:16:14] Dan Bennett: Try really hard to get it in front of people who already care, who are already looking for those sorts of things. Instead of taking all of that content and giving it to the general populace, trying to grow the biggest organic audience we can, and that’s where we find a lot of success for the people that we’ve worked with.

[00:16:29] Kris Ward: I feel like I’m at YouTube church here. People like All right. I believe. I believe. Okay. All right. So is it a separate game? Is it like the YouTube shorts? Is that a whole nother conversation? Is that a entry point? Where does one regular video and Okay. I have, I love, I’m usually better at this, Dan, but every question I’ve given you, I’ve asked you like five questions in one.

[00:16:53] Kris Ward: So pay attention with the videos. I guess keeping it concise, so keeping it concise is keeping it concise. So we’re not [00:17:00] gonna, we’re not gonna limit that with a time limit. We’re gonna talk about, just get the message out as concise as you can. So if you’re gonna talk about. I don’t know, whatever. My 12 point hiring process, I’m gonna highlight really five really important things out of that.

[00:17:13] Kris Ward: And it’s gonna be four minutes, as long as it’s really tight and concise. I’ve earned those four minutes. 

[00:17:19] Dan Bennett: Yeah. Okay. Yeah. And I was I was gonna bring a background to short form content,

[00:17:22] Dan Bennett: for sure, because whether it’s YouTube shorts, tiktoks, I put our short form content on LinkedIn and it performs very well there.

[00:17:28] Kris Ward: Okay. 

[00:17:29] Dan Bennett: So there’s a lot of different platforms to think about and use. But. We again, internally, these are just terms we throw around so we all know what we’re talking about. Internally, the team will say the big four, you always want to go for the big four, and any video we create, even if it’s a 45 second little banger on LinkedIn, just to help someone get a quick win and get outta the way.

[00:17:47] Dan Bennett: We’re trying to have it be educational, entertaining, inspirational, and practical. And I’ll quickly go through each one because sometimes they get a little bit misconstrued. Educational doesn’t mean you have to teach. It just means [00:18:00] someone learned something new. Okay? There’s a difference. You can share information and not teach, and someone can go, I never knew that.

[00:18:05] Dan Bennett: And then go do even more research on their own. Or if you’re lucky, it’ll look like your next video to find out more.

[00:18:10] Dan Bennett: Entertaining doesn’t mean seeing dance, do magic. It means make this video worth me watching. Please. I find sometimes that just my dry humor, occasional pun a little here and there in my video, because I’m entertaining myself.

[00:18:25] Dan Bennett: Tends to entertain the audience a little bit. 

[00:18:26] Kris Ward: I was interested when we got to entertaining, I’m gonna pause you right there because you are a very clear, no, no-nonsense, concise guy. So I’m like, when we get to entertaining, what is it, tan, that’s entertaining because you’re, but you’re right. You do have a dry wit.

[00:18:41] Kris Ward: So I guess. I think that word scares a lot of us, pushes us back. ’cause now I think I have to be, people sometimes find, I have a sense of humor, but being a performer on YouTube is not natural to me. And that’s a different kind of entertaining. So I think having personality, being your [00:19:00] own personality, whether it’s sarcasm or wit, that can fall under ca, the category of entertaining.

[00:19:06] Dan Bennett: A hundred percent.

[00:19:07] Kris Ward: Yeah. Okay. I did not get that. I always shied away from it. ’cause it’s I don’t wanna do these skits or these big elaborate things that are, I don’t, may I don’t get it. Yeah. 

[00:19:16] Dan Bennett: Yeah. A perfect example. We had a newsletter that came out today and one of the titles and said newsletters. I learned everything I know about storytelling through standup comedians.

[00:19:24] Dan Bennett: And one of my favorite comedians ever is Mitch Hedberg. Okay. And he’s just a thousand one-liners in a row with occasional chuckle. That’s it. It’s just joke. Good joke. Yeah. And it’s not for everyone, but the people that loved Mitch and still do love Mitch, and I’m one of them. So he was ridiculously entertaining amongst big personalities like George Carlin and stuff who would have big sets and dress certain ways and tell these elaborate stories.

[00:19:47] Dan Bennett: So entertaining, like you said, doesn’t always have to be this big old show. 

[00:19:51] Kris Ward: Okay. Okay. Another thing to do that is news we, that we, that is hot up, like we need a press release on just that. Okay. Education, [00:20:00] entertainment, continue. 

[00:20:02] Dan Bennett: Inspiration. Okay. This is the one that we don’t guarantee that we’re gonna hit every time, but we really try hard, and this is another one that gets misconstrued.

[00:20:09] Dan Bennett: Sometimes inspirational doesn’t mean I have to wanna go conquer the world or be crying by the end of your video, right? 

[00:20:14] Dan Bennett: It just means maybe you got a little light bulb to go off, and I was like, man, Dan talks a lot about the psychology behind being comfortable on camera. I never really thought of it that way.

[00:20:23] Dan Bennett: Maybe when he talks about taking a few deep breaths and grounding yourself and touching the floor in your desk, that might actually help on my nervous system too. I’m inspired to go try a new thing now. 

[00:20:32] Kris Ward: Okay. It’s not always like 

[00:20:32] Dan Bennett: I’m gonna go, conquer the world. ’cause Dan made me so inspired.

[00:20:36] Dan Bennett: It’s just inspiring people to go take action, make a change, or at least think about something a little differently for those 45 seconds that they’re with you in that short video. 

[00:20:45] Kris Ward: This is very helpful. ’cause these things are now obtainable and they were never to me before. When I hear inspiration, I’m like, we don’t, we don’t have the military here in Canada.

[00:20:54] Kris Ward: We got, I don’t know, four canoes in two guys. That’s maybe a slingshot, I don’t know. But on YouTube, there’s all these [00:21:00] videos of the dads that come home. Yeah. From being away. Oh my God. The dogs. Excited to see ’em and you’re like, what’s going on? And I don’t know how you get it. Once you get in that feed, you can’t get out even when you’re not looking for it.

[00:21:12] Kris Ward: So inspiration to me was all these tear jerking things that you’re like, Hey, the nature of my work is just not falling into that category. So I really love how you’re boiling it down to be obtainable. 

[00:21:23] Dan Bennett: Yeah. And all this ties back into U YouTube not having to be a YouTuber or performer. Yeah. But you can use the platform because everything that we think has layers, we just have to take time to dig a little bit deeper into ’em.

[00:21:34] Kris Ward: Oh, Dan, you’re I forgot how smart you are. Okay. Education, entertainment, inspiration

[00:21:39] Dan Bennett: and practical. And this is practical, the one that is vastly overlooked. Generally, what I mean by practical is there’s a takeaway. Now a really easy example is we’ll put a short video on LinkedIn and our post-it goes along with, it says, check out the comments below, and we’re giving away one of our free lead magnet tools.

[00:21:59] Dan Bennett: And then down [00:22:00] below I put a link. Talking about the psychology of camera confidence, and then down below you click on a link and you can get our five email. Email course on the confidence of,

[00:22:08] Kris Ward: Yeah. 

[00:22:09] Dan Bennett: Psychology of camera confidence. So that’s practical in the sense that there’s a takeaway there’s something for them to go do.

[00:22:15] Dan Bennett: Sometimes that’s just now that you’ve watched this and you’ve made it to the end, and I know you made it to the end, ’cause you’re hearing me say this right now. Take some time before you jump on your next Zoom call. Take 10 deep breaths in through the nose, out through the mouth, round yourself a little.

[00:22:28] Dan Bennett: Touch your desk, touch your favorite little stuffy on the corner of the desk, whatever. Remember that you’re making video for a reason, and then go ahead and get on camera. That still is practical. They can go take an idea or something with them to go do. So if you are gonna make a video, you gotta hit two of these.

[00:22:43] Dan Bennett: You have to hit two of them. Three is what we’re always shooting for, and that’s a great video. And every once in a while we hit all four. Those are the ones that get shared a lot. They go mini viral within our network. People respond to our newsletter saying, man, this was a good one. It really hit home.

[00:22:59] Dan Bennett: If you can [00:23:00] hit all four of the big four, you generally have a pretty good chance of that, like natural virality happening. 

[00:23:05] Kris Ward: Okay, so now I’m re-looking at this. So forgive me for being a slow learner, but now when you talk about practical, can we go back and just put a distinction between practical and education?

[00:23:17] Dan Bennett: Yeah, so learning something new. I generally, internally again, my team, I keep saying that ’cause we use this language all the time is a light bulb moment. Yeah. I just want light bulb moments to happen. Okay, got you. So if I’m teaching you, even if I’m not right, giving you a lesson, I want that to happen.

[00:23:33] Dan Bennett: Okay. So oftentimes I use storytelling frameworks and that’s a whole nother show, but we got a bunch of ’em, we share ’em for free. And at any point in time you can take your skillset, your knowledge, your experience and craft it into a storytelling framework. Yeah. 

[00:23:46] Kris Ward: And

[00:23:46] Dan Bennett: that’ll be enough to be educational because you’ll take what you already know and you’ll put it in a format that’s easy to digest.

[00:23:52] Dan Bennett: Okay? And that could be as simple as me saying, we have this psychology of camera competence course. Most people don’t even think about what they might be thinking [00:24:00] about before they get on camera. They just know they hate getting on camera, right? All of a sudden, I’ve educated you like most people, and worked with hundreds of people.

[00:24:06] Dan Bennett: Is it really most that don’t even realize that they can calm their nervous system before they record? Wow. Huh. That’s the educational component. And then sometimes it’s in one of our videos on YouTube that’s here’s five ways to do a thing. And it is very educational. Take notes, take all five things down.

[00:24:21] Dan Bennett: You’ll be a better, video creator when you’re done. See. 

[00:24:26] Kris Ward: That was very helpful. Oh my gosh. Okay. All right. I’m forgetting that I’m hosting the show. I’m thinking, I’m like, all right, what should we do? What video will I do first? Okay, Dan, where can people find more of your brilliance? Trying to be, I don’t be here ’cause we may have to have you back yet again. I don’t know. I’m contemplating the math here. 

[00:24:45] Dan Bennett: Yeah. No I would love to and help anyway I can. Of course. There, there’s not enough people leveraging this platform and even though there’s billions of teachers, I, you’re right. 

[00:24:53] Kris Ward: I really think that we take it for granted and I think because, I’m no expert on any of this, but I think ’cause it was one of the first [00:25:00] platforms and it was such a big one.

[00:25:01] Kris Ward: And then I think because it is so wide reaching to all levels, you’re right. Like children will look on it to figure out how to what. And so then you. I just think we overlooked what we can do with it. And I don’t know when that happened, but you have really opened my eyes to, oh my gosh, we’re neglecting this thing that has so much potential in it.

[00:25:23] Kris Ward: Yeah. I’m inspired. 

[00:25:25] Dan Bennett: Yeah. I am too. I, we eat our own dog food every week. Yeah. So all these things I’m talking about, we practice week in and week out and it really benefits us. Before I get the link, like how I got started on YouTube 2016, which is like YouTube light. It’s a hundred years ago in YouTube years.

[00:25:41] Dan Bennett: I had a old 2003 board focus and I was changing the wipers for the first time and I couldn’t get the wiper off. And it was so frustrating. I’m like a former mechanical engineer. Yeah. So I’m like I can’t figure out this system and it’s really frustrating me. And so I jumped on YouTube and there was no videos about it either.

[00:25:58] Dan Bennett: I’m like so finally I got the [00:26:00] old Hanes manual. If anyone from the US is listening, you know what a Hanes manual is. I got the old Hanes manual from the parts store and looked it up and finally figured out that this ridged little button looking thing that looks like you should push in on it.

[00:26:14] Dan Bennett: Needed to actually slide sideways. And once I saw that part, I did it. It came off. I’m like, oh my gosh. So I put it back on, got my phone out like an old Droid X,

[00:26:23] Kris Ward: yeah. 

[00:26:24] Dan Bennett: And in a portrait mode, which was not on purpose. It’s just ’cause I only had one hand. I filmed and I talked from behind the camera.

[00:26:29] Dan Bennett: I’m like, if anyone’s ever struggled with a 2003 Ford Focus windshield wiper, here’s how you get it off. See this thing here looks like you should push it. You actually slide it, boom, it comes off. All right. And then you put it back on the same way. Hope that helps. That was the whole video. That thing’s gotten like hundreds of thousands of views over the lifetime.

[00:26:45] Dan Bennett: The very first video I ever made was quote unquote viral. Even though I didn’t build a channel or anything around it, I just put a video out. And the comments to this day are some of my favorite. ’cause it’s like I was getting ready to push my car into a lake. Thank you for making this video. Or I had the brick in my hand and [00:27:00] I was getting ready to smash out my windshield.

[00:27:01] Dan Bennett: Thank you for making this video. ’cause other people were so frustrated and I was lucky enough that’s the first experience I ever had with YouTube, which made me realize once I got more into video professionally. This is all people want. They want their problem solved, and that could be their revenue to grow, which underneath that is to feed my family ’cause I care about it, which underneath that is I need more leads.

[00:27:21] Dan Bennett: Which underneath that is if I teach people in a really great way and lead those breadcrumbs, they might actually get on a call with me. And that’s all we’re trying to do. 

[00:27:28] Kris Ward: You are, I’ve told you this many times, you’re very articulate, but I think your ability to shine a light on something that everybody else skims over is a powerful one because

[00:27:38] Kris Ward: I you for you to say, yeah, they just wanna solve their problems. I get that. We say that all along, all day long in business what problem do you solve, blah, blah, blah. But it didn’t really resonate until right now. ’cause I remember, I, I was visiting family. I had to rent a car and for love nor money, I could not figure out how to get this trunk open.

[00:27:55] Kris Ward: And I’ve got luggage and all kinds of stuff and we’re trying to wedge it through the backseat. [00:28:00] And so off to YouTube I went, and you’re right. I know I go there for a quick problem solve. Thank you very much. I just want a two minute video. Get this gosh darn trunk open, right? Yeah. Then now I am seeing where we tend to overperform make things complicated.

[00:28:17] Kris Ward: I have problem, I have things that will help entrepreneurs solve problems. So if we just remember what they’re, just think of it from the consumer’s perspective enough with the overproduction and the overthinking it and trying to give so much information. Just solve a problem. And I know we say that all day long, but I think the way you say said it, there really went deeper or was much, it really shone a light on it that I think we skim over a lot. 

[00:28:42] Dan Bennett: A hundred percent. And I wish I could credit it because there was a time where I remembered who said this in a book, but I don’t know. And you might know but there’s like a saying that you buy a drill ’cause you want a hole in the wall.

[00:28:53] Kris Ward: Yes. Really? 

[00:28:54] Dan Bennett: You don’t want a hole in the wall. You want a shelf to be mounted up on mostly pictures of your family. All of our businesses are the [00:29:00] same way, but every one of your clients has a different reason. I think if you do a good job of, like you said, trying to get inside their mind, you can find that reason.

[00:29:07] Dan Bennett: Then by the time they jump on a call with you they’re already expressing what their pain is. So the pain is, I wanna look and sound good on camera, but we all know if you ask why five more times, you’re gonna find out that the pain is actually something else and the vehicle is looking and sound good on camera.

[00:29:22] Dan Bennett: Yeah. So that’s what we’re always after and the more that we can do that, the better. And you can do that. Just like in big movies and the things that really are spectacular in the world. You can do that in a video by saying, I wonder if you’re here watching this video because you really just want to stop trying to hire VAs on your own and have some professional help while you’re doing it.

[00:29:39] Dan Bennett: I know that’s what we do. It doesn’t always have to be a commercial. It can be a, I feel you, and I’m so good at what I do. I can recognize what you’re probably already feeling, so let’s talk. It’s a game changer. I get on so many calls where people are just ready to go and I have to slow them down and say, let’s make sure it’s a good fit.

[00:29:55] Dan Bennett: Let’s go through all this stuff. They’re just like, oh my gosh, someone’s got a bandaid and I gotta cut. Can I buy your [00:30:00] bandaid please? And that’s what we’re up. 

[00:30:01] Kris Ward: I think too, when we what do you call it? I don’t solicit you to come back a third time. I think just the way you said that there too, was it’s so easy for us to get caught up in the passion of what we do.

[00:30:12] Kris Ward: And I could come at you in a presentation mode. Here’s the five mistakes people make when hiring VA. Whereas your language was, Hey, I bet you’re watching this because you’ve been struggling trying to find that right VA, and that comes, I for lack of better word, comes in the side door. It comes at you more gently.

[00:30:28] Kris Ward: It’s more conversational, where I think when we get in front of a camera, we start presenting. And I know, not lecturing, but it comes out, I think, a little hard on the head. So even your slight change of the sentence made such a difference in how that was delivered. 

[00:30:43] Dan Bennett: Yeah. And that’s full circle all the way to the beginning, which is ideation.

[00:30:47] Dan Bennett: Great ideas. Yeah. So if you made a video on how to open that trunk, you’d probably say something like, the hidden trunk opening mechanism on the 2000 whatever, blah, blah, blah 

[00:30:56] Kris Ward: car. Yeah. 

[00:30:57] Dan Bennett: Because someone would be looking for trunk and blah, blah, blah car. [00:31:00] Yeah. And then when they see hidden trunk lever, they’d be like, oh, that I can’t find it.

[00:31:04] Dan Bennett: Where is it? And they’ll click. And if you deliver, man, you’ve locked in that whole No. And trust, we’re always saying, and we’re always, wanting 

[00:31:11] Kris Ward: Yeah. 

[00:31:11] Dan Bennett: That happens so quick when someone trusts you just enough to click on that thumbnail and trust that title and then you deliver. ’cause if you have more of the same sorts of problems, you will go back there.

[00:31:20] Dan Bennett: You’ll subscribe. Or YouTube the beautiful algorithm it is. We’ll suggest you again sometime later when that person’s on. Search it for something else. So 

[00:31:29] Kris Ward: Dan, the man, you are it. Okay, where can they find more of your brilliance? 

[00:31:34] Dan Bennett: So I bought a URL long time ago just for being on podcasts and different things called danhaslinks.com.

[00:31:40] Kris Ward: I love that. Okay. That’s almost even better than mine. Mine is freegiftfromKris.com, but danhaslinks.com. That’s good. All right. All right. Danhaslinks.com. 

[00:31:50] Dan Bennett: Yep. And it’s just a bunch of buttons in a stack and you can find me anywhere you want. 

[00:31:53] Kris Ward: Okay. That is fantastic. Awesome. Alright. Please share the show with a business buddy.

[00:31:58] Kris Ward: There is tons of [00:32:00] content here. Really, it’s an awakening of YouTube. We got it. Like I I’m totally, I’m, I have been educated. I’m inspired. I was entertained and it was very practical. Love it. All right. Thanks everyone. We’ll see you in the next show. Thank you. Thank you, Dan. 

[00:32:16] Dan Bennett: Thank you.