Video Storytelling That Stops the Scroll! with Louis Butterfield

You can find Louis Butterfield at:
LinkedIn: https://www.linkedin.com/in/louis-the-butterfield/
Website: https://www.awesomebusinessvideos.ca/

#VideoStorytelling
#ContentThatConnects
#KrisWard

Louis Butterfield Podcast Transcription

[00:00:00] Kris Ward: Hey everyone. Welcome to another episode of When The Hour, When The Day. And I am your host, Kris Ward. And today in the house, we have Louis Butterfield and he has a fantastic company called Awesome Business Videos. So let’s just get to it. Welcome to the show, Louis.

[00:00:16] Louis Butterfield.: Hey Kris, thanks for having me.

[00:00:18] Kris Ward: Oh, I’m excited to have you here. Okay. So we hear about video all day long. Yes. Yes. There’s no getting around it. We know we need to do video. So in case you’re listening, you think, oh my gosh, this is just going to be another like, what do we do in video thing? Louis, I find you come at this from a whole different angle. So some of the things I have observed by following you and I just thought, let’s have a conversation about this is one is you talk about the fact that story is still key.

[00:00:45] Like video may be the medium, but the foundation is definitely the story. And then in that you really lean into the theme of it and the power of music. And there’s a whole bunch of things that I think, Oh my gosh, I was overlooking. So where do you want to start Louis?

[00:01:03] Louis Butterfield.: Yeah. Story is the foundation of all of it and everything leads to that.

[00:01:06] So let’s go with story and like how hopefully it gives some value to some folks here.

[00:01:12] Kris Ward: Yeah. So when you talk about story, I guess what I, when I was following your stuff and watching your videos, I was sobered up in the thinking that, Oh, no, like sometimes I’m hopping on and I’m giving tips or I’m doing this or here’s, I’m trying to stop this pain point.

[00:01:26] Or for my audience, I’m like, Hey, once you think you get past this next thing, or if you just work more hours, that’s not the answer. You’re not the problem. Here’s the problem. So there’s tips there. But are you saying that? We should be doing more story or 50 50 story or never like where does that begin and end when I think I’m solving a problem or getting attention or I’d be doing better getting attention by telling a story.

[00:01:50] Louis Butterfield.: Yeah, absolutely. I think so there’s nothing wrong with giving tips. And in fact, those kinds of videos are really good. I think a lot of people, they’re easy to make for one, like you have an expertise you can get on and do your thing and just give people advice. And that’s great. Absolutely. However, what I’ve noticed in the videos that I’ve made is that there’s another layer to it, which is the story layer.

[00:02:14] And say, for example, to make it tangible, say you’re giving tips, right? You’re giving tips on how to get people’s lives back and spend less hours on work, right? There’s ways you can wrap that to make it more digestible for people. So it’s not just you going on to a camera and downloading people on, here’s 10 tips to, shave 20 hours out of your work week.

[00:02:37] It’s more welcome to this show, like this podcast. This podcast is a Win The Hour Win The Day is a story. Now there’s this podcast called Win The Hour Win The Day has a title where we deal with these specific problems that are related to business. And so not, we are yes, giving tips and advice, but we’re doing it within the framework of this story, essentially, would you like me to give like a tangible

[00:03:01] Kris Ward: yeah, always go ahead.

[00:03:02] Louis Butterfield.: Okay, cool. So for instance, okay. So we’re coming up with this new LinkedIn video series where essentially what we’re going to be doing is breaking down like really successful videos on LinkedIn. And showing people how they can do the same thing, right? So these videos went viral, this video got a million impressions in one day.

[00:03:21] How do you do the same? And that could very well be just pure information and tips on how to make your videos better, or you can put it within the framework of, welcome to the show where I spend 60 seconds telling you all the video tips you need to know to make your videos as good as this person. So now when somebody goes to talk to somebody about that video, they’re saying, oh, what’s it about? Oh, there’s this guy who spends who does these quick 60 second blips to tell you how to make better LinkedIn videos. They know exactly what it’s about. It has a theme something that somebody can repeat and that’s the power of story is that it’s really shareable in that way.

[00:03:59] What’s it about? What’s it about? What’s it about? And that is what makes it shareable and relatable to people.

[00:04:06] Kris Ward: Okay. So what you’re saying is you can still have, it’s like the sandwich. We can have chicken over here in a plate or we can put chicken in a sandwich, right? And so what you’re saying is, yeah, you can still give those tips and you can still be helpful.

[00:04:21] And we’re just going to. Maybe not lean into the camera, start blazing them with tips, but lead into it with a story. I’ll be honest. I think part of my issue is I think that from all the work we’ve done with all the entrepreneurs, we’ve realized they fall into one of five categories. I happen to be a Russia holic and I feel like when I’m telling a story.

[00:04:46] It’s harder to keep their attention like, Oh no, I have less time. Maybe if I started off with the three biggest mistakes you make when hiring a VA, there I’ve got a hook faster. I might keep their attention quicker. But the often the tale of the story or the profoundness comes at the end and I feel like I’m not going to keep their attention.

[00:05:07] Louis Butterfield.: So you’re worried that because you have, you’re telling this story, you’re not going to be able to get their attention to the very end of the video or whatever it is, the post, that kind of thing.

[00:05:14] Kris Ward: Yeah. Which I guess is just bad storytelling. Really. Yeah. I just have to get better.

[00:05:17] Louis Butterfield.: Yeah.

[00:05:18] Totally. That’s where structure comes in.

[00:05:19] Kris Ward: Okay. Because obviously I watch movies where I don’t know what the ending is going to be. And I like, they got me in the beginning and I stuck it out. And there’s times I’m like, I don’t know why I’m watching this because where are we going?

[00:05:29] But okay. You got it. Don’t blame it on the video or the algorithm or the scroll say, all right, then we have to be better storytellers

[00:05:35] Louis Butterfield.: That’s what I believe. Yeah, and that comes again And the reason why I believe that is because that’s what the best creators do yeah, so this is what the Laura Acosta’s do.

[00:05:45] This is what the Casey Neistat’s do the Mr. Beast’s the shoot Doesn’t matter. We’re not gonna know how for them anyhow. Anyways, so all the biggest names on the biggest platforms. They all do this they use story. And the way, so what you’re talking about, not being able to keep people’s attention to the end of the post, whether that’s written, whether that’s a video doesn’t really matter.

[00:06:09] The way they do it is they open what are called story loops in, in their content. There’s these story loops and same thing with movies. If you’re watching the latest Kristopher Nolan movie and it’s you have no idea what’s going on, but you have questions. It’s just more questions. So everything leads to another question as to how this thing is going to end up, right?

[00:06:33] And so the more of those questions you can open and then resolve, the longer it is, the more questions you got to open, right? So Batman, the Batman movie has a ton of questions. Kristopher Nolan has to do all these things. You never know how Batman’s going to catch the Joker until the very, very end, right?

[00:06:48] But in a 30 second social media video. You only have to open one question, right? You only have to get them to wonder how or how they do that or why or,

[00:07:00] Kris Ward: that’s interesting to me because my background with marketing too, I was always saying that to people. Like you just have to give them, people want to sit down and say, Oh, do I have 10 minutes of your attention to go blah, blah, blah.

[00:07:12] This is what I do. And I always say, no, you just have to give them enough that they have. Another question like we help entrepreneurs stop working so hard. Oh, how do you do that? We focus on your team time and talent toolkits. Oh, what does that mean? So you’re right It’s the leading of the question and so that transfers to storytelling.

[00:07:29] Louis Butterfield.: Yeah, exactly

[00:07:30] Kris Ward: Okay

[00:07:31] Louis Butterfield.: Yeah

[00:07:32] Kris Ward: I have to say to the big names, you know that people often drop when they talk about having a really big following on social media and stuff I and I see them telling stories I really thought that they had done other work and now because there’s such a level, they have a bigger bandwidth and more of our attention span so they can tell the stories now. I never thought the stories got them there.

[00:07:55] Louis Butterfield.: I’m sure there’s lots of opinions on it, but I’m of the opinion that story is a huge, like they got better at story.

[00:08:03] Okay. They might’ve started with something like, you need my product because X, Y, and Z. And then they realize that, “Hey, on an emotional level, people relate with story.”

[00:08:13] More and right and because that’s what it is, right? Like you’re tapping into the emotion of what? And it doesn’t feel like marketing anymore It doesn’t feel like selling anymore because you’re just people are engrossed in a story that you’re telling them essentially.

[00:08:29] Kris Ward: Okay And I swear I could have a podcast.

[00:08:31] They’re podcasts just on storytelling, but I think I could have one on Tuesdays. And because I, because every time I go, okay, I got it stories. And then I go off and go, then I come back and somebody says stories okay, I got it. Stories.

[00:08:44] Louis Butterfield: Yeah.

[00:08:44] Kris Ward: I think so. It’s really, it doesn’t matter what you do or who you do it for.

[00:08:48] At some point. And I get that in marketing is that you walk away and you can’t list all the things somebody does, but you can remember a powerful story like, the most obvious will give you, which I always give an example of fitness because everyone’s wanting to lose five pounds at one point.

[00:09:03] So you’re going to remember the story of, Oh my gosh, this person was in a wheelchair and yet they still worked out and lost six pounds. 70 pounds, like that’s a story versus, “Hey, they were on the keto diet or whatever diet it was. So taking whatever we’re working on and figuring out how to communicate that in a story versus a list, a shopping list of pain points is going to serve us better.”

[00:09:26] Louis Butterfield.: I firmly believe that. Yes.

[00:09:29] Kris Ward: Okay. The other thing that you tapped into one of your videos that I think I also minimized, which is the reason why you do what you do and I do what I do because I’m not getting any of this. I’m a slow learner is you also talked about the power of music. And I’m going to say, I was adding music to my videos, like when they’re on TikTok, because they like that and the algorithm.

[00:09:53] I just didn’t feel it. Like I, I didn’t look at it. I think I was just putting it there because somebody told me to do that. I really wasn’t seeing, I wasn’t fully grasping the impact that could have. Even though I know the intro to this, I think is really, our podcast has a real energy to it.

[00:10:09] And I really was purposeful about that, but I guess I underestimated the power of day to day videos to add the emotion to the story, even though as I talk out loud to myself here, almost. Get a word in here, Louis, but I know when you watch a movie that you’re manipulated by your feelings. Oh, something’s coming.

[00:10:28] But yet I think I don’t know why in a 30 second video, I just thought that wasn’t as important.

[00:10:34] Louis Butterfield.: Yeah, absolutely. Gosh, music is what creates feeling, right? I come from a musical background. I grew up in a musical family. And truly when I go to do an edit of a video, I start with music.

[00:10:48] Kris Ward: Oh, my.

[00:10:49] Louis Butterfield.: Yeah. Okay. It is really what drives the feeling of the entire thing for me anyway. So say I’m going to do a shoot for a client. I like to know the music that I’m going to be editing to before I go do the shoot.

[00:11:02] Kris Ward: Oh, my. Okay.

[00:11:03] Louis Butterfield.: Because it’s that important. And it helps really It helps to set the mood of the camera angles you’re going to get, of the way you’re going to talk, the inflection you’re going to put to your voice.

[00:11:13] If you’re having happy music, maybe you have a happy, jovial way of presenting. If it’s intense music, maybe you’re doing a really intense way. Maybe it’s fast music and you’re going to be putting more cuts into it. Maybe it’s slow music and there’s more slow motion to it, right? And so this, the music is, video people like to say sound is 50 percent of the video. That’s what they say. And there’s some people that literally will do voice notes and narrate their whole video and then find visuals to accompany that, right? So they’ll literally tell a story into their phone. I was just watching a fascinating video on this yesterday on YouTube and then find the sound effects and everything and basically create like a radio play and then stick visuals on top of that.

[00:11:57] And for us, I believe it’s one of, one of my like secret powers is that I went to college for music. I grew up in a musical family. I’m a trained singer. And so with that comes the knowledge of how music moves people and what kind of music will move certain people. And so when I craft music, when I put the music into my videos, I’m often doing it to elicit a feeling that I want to do, that I want to evoke in people.

[00:12:30] And, for instance, we just did an interview with Lara Acosta on LinkedIn and, it’s this really intense music at the beginning and lots of cuts and it’s very moving, it’s chaotic. And then we go into the interview, and it’s very soft, soothing music as Laura is sharing her knowledge and her expertise on the subject.

[00:12:47] And then immediately, boom! There’s this cut, and we’re into the last little section of the video where it’s really intense again, right? And the music is what guides people into that feeling. Otherwise, it would just be like a dude with a shaky camera walking around. It’s really the music that puts people in that receptive mood to hear what is being said on video.

[00:13:09] Kris Ward: I think I would confidently say that I don’t have much of appreciation for music and what I don’t mean that I don’t appreciate it. I don’t, I underestimate the value of it. And I think for somebody that doesn’t have a musical ear, like my husband would be always like, Oh, listen to this. And when he meant listen to this music, he actually meant we’re supposed to sit there and stare at each other.

[00:13:27] And he’d say, hear the piano coming in. I’d be like, no, I don’t. I just want to hear like whatever the tune is. And I’ll repeat it three or four times. Like I, he said I had music tastes like an eight year old. That’s fine. Thank you very much. But I I didn’t really hear the music in movies.

[00:13:42] Like he’d say, Oh, we got to get the soundtrack. It’s so good. And I’d be like, Oh, I just thought I felt sad. Cause I felt sad. I didn’t even, I paid no attention. So I think I know the power. And again, I don’t think I’m an expert on this either, but I was really purposeful about the colors I chose for my brand and my book, When the Hour, When the Day, because I wanted it to be about a new day and about hope and about energy and not being worn out and worn down, and I had this whole emotion. Sunrise.

[00:14:08] And I was thinking of that with the yellow. And that is obviously color has its impact, but it’s obviously much quieter than music. And I think for so many of us. We underestimate it. Like I know there’s, if you’re making a motion picture that the score and the music has a big deal, but I didn’t think of that, how it translates into my video that I’m giving tips on probably because it’s not telling a story.

[00:14:34] So the music isn’t really helping because it should be going with the story. Yeah.

[00:14:37] Louis Butterfield.: Yeah, exactly. And that all comes with practice, right? Yeah, sometimes it is best just to get up and say some tips and slap whatever music on top of it. If that’s what you’re comfortable with, like it’s not to say what people are doing is wrong, it’s just, wherever your comfort level is at. All I’m saying is that this is what the best people do. This is

[00:14:55] Kris Ward: Hey, don’t minimize what you’re saying. You’re saying, your points are valid. Do not downplay it. I’m here to quote, I’m here to tell you, do not do that. So you’re right. The best practices are, and I think to that point, I know when I first started seeing some of your stuff, I’m like, ah, okay, but listen, this is a lot of work.

[00:15:11] A, it’s not as much work, again, when you systematize it and we do all that, but also to your point is instead of producing seven videos a week, you might be producing three or four, but you don’t need seven if three or four are good. So you don’t need as many videos. You need less videos that are effective.

[00:15:29] Louis Butterfield.: I, I’m always quality over quantity. Personally and there’s certain strategies if you’re, depending on what you’re creating the video for, so just sticking with LinkedIn, which is where we met say I create a video, there are certain things that will make people stop the scroll and certain things that will make people go, Ooh, this guy is different.

[00:15:50] One of those is social proof. So if I can work my ass off. And go and I hope I’m allowed to say ass on this. I’m

[00:15:58] Kris Ward: You did. So we’re good. We’re still on the air We’re good.

[00:16:01] Louis Butterfield.: Okay Oh if I could work my butt off and go find somebody who has a lot more social proof than I do, right?

[00:16:09] Kris Ward: Yeah

[00:16:09] Louis Butterfield.: and make something for them That’s hey, I made this I really appreciate what you’re doing.

[00:16:14] No expectations. Here you go. Thank you so much And then they say, wow, how can I help you? That is a much better use of my time, even though it took me like 40 hours to make that, then making a whole bunch of little crappy videos that don’t get any attention and don’t get me anywhere. That one video.

[00:16:33] So now has been able to leverage into a different bracket of network as well as like follower count if you’re into that, but also business opportunities, right? And

[00:16:45] Kris Ward: That’s a whole nother discussion. Cause I cannot tell you, I can’t log in and out of LinkedIn where I’m not getting, I’m Hey, YouTube.

[00:16:52] And then I can change your videos. Like I must’ve get them from, I don’t know, 10 a day from people I don’t know all around the corners of the globe. And I’m like delete, delete. So if you’re doing that good on you, because it doesn’t work to me so far, but maybe it was their approach with the little sketchiness in there.

[00:17:08] Okay. So let’s. Stay on track here. We talk about story, very important. And then adding music, super important. And if that takes up extra time, so be it. We don’t, I hear you. I think quality is important, but I thought I had to do quality and quantity, but that’s fine. So we don’t have to do that. And then, the themes. Do you put that in under the category of story?

[00:17:33] Louis Butterfield.: Yeah, absolutely. Every story has a theme. It has, and a theme for me, the way I define a theme is, What is this about?

[00:17:45] What is this story about? That is the theme of the story. At least, how I personally put it. Is this about? If we’re gonna use Mr. Beast as an example, the YouTuber. His story is, if you’re gonna look at his channel, it’s about this guy who does these crazy challenges to see how far he can basically take it, or, he does these crazy challenges. The story is about trying, he did a video about trying every single luxury yacht from one dollar yacht to a hundred million dollar yacht, right?

[00:18:16] And then the story is him trying each one of these yachts until you get to the hundred million dollar yacht. That is a story, right? I can tell that to you. He tried all these yachts out from one dollar to a hundred million dollars, right? That’s the story. That’s the theme of the story.

[00:18:32] Kris Ward: Yeah.

[00:18:33] Louis Butterfield.: Anyways, that’s what it’s about. Right? And so for me, when I’m going to create videos whether that’s for other businesses or whether that’s for my own social media, I’m constantly asking myself, what is this about? What is this about?

[00:18:48] Kris Ward: Okay.

[00:18:48] Louis Butterfield.: Because I want people to be able to succinctly say, it’s about this, when they talk to another person.

[00:18:55] Have you heard about that Louis guy? He makes videos about how to make better LinkedIn videos and he does it in this really interesting way. Okay. Okay. I’m always trying to think about what is this about? And for me, that’s the theme. I know other people would define theme as what the lesson is, that kind of thing, but.

[00:19:11] For me, that’s the theme and that’s what I focus on.

[00:19:13] Kris Ward: So we’re, and it’s always easier to look at somebody else and say, oh, you got it easier. So when we look at that and say, okay, your theme is about how to make better videos. And then if we have something like. For me, when we, our clients say they get all this time back and they get to focus on the real work.

[00:19:29] So I guess that’s part of the job is figuring out like your messaging. What is the theme? Because the show and tell isn’t there as much. I never wanted to be about productivity hacks because they don’t work. It’s about bigger issue than that. So is that just the work we have to do to figure out the theme or we have themes and we just half the time don’t realize we have them.

[00:19:48] Louis Butterfield.: Yeah, they’re always there. They’re always there. Like every business has a story. Like, how long have you been in business for, Kris?

[00:19:55] Kris Ward: A long time.

[00:19:56] Louis Butterfield.: A long time. Yeah. You have a huge story to draw on there, right? Just your personal story

[00:20:03] that you can contribute to that, right? And then through that.

[00:20:07] I’m sure you’re able to come up with ways of like how to encapsulate your message to people so that’s not just pure tips, right? This is why people hire video people. This is like our job. This is what we do. But

[00:20:18] Kris Ward: so let me jump in there. So like a theme, I think I’m overthinking it.

[00:20:21] Would you say okay, maybe the theme could even be telling a story from the client’s perspective. We do that on Mondays or so it’s almost a little bit like I’m overthinking the themes could be the batch work. They don’t have to be, I’m the guy that shows video tips or video.

[00:20:35] Louis Butterfield.: Yeah, exactly. Okay.

[00:20:36] Totally. Yeah. A theme that anybody can do that we’re doing right now is building in public, there’s this guy, he’s building his business in public and he shares what he does every week. That’s what it’s about. And anybody can do that. Anybody can just share their like, what is this about?

[00:20:53] Oh, this is about Kris as she builds her business out and like hires VA’s and like she just hired this video is about her hiring a VA and how that process went.

[00:21:02] Kris Ward: Oh

[00:21:03] Louis Butterfield.: and how she helped this client out, right? So now it gives it something to be about, right? It’s it doesn’t have to be super complex but you started with I heard like this client saved this much time.

[00:21:15] Cause I, this week, here’s how I did that. Oh, how did she do that? So this week I was talking to this. So then you go into your story this week. I was talking to so and and she, and, she was saying that she, works too much. She’s working 60 hours a week. She wants to bring that down to 40.

[00:21:30] So the first thing I did was I hired a VA, but I needed to find the right person. So now you’re in, now you’re like, Oh, how did she do this? How did she find the right person?

[00:21:39] Kris Ward: My head just exploded. Okay. Because you’re right. I can tell you a thousand stories on that. Why I do it, how I do it, when I do it, what it looks like.

[00:21:49] I think. I do this and I’m sure other people do this as well. I think we always get stuck. Like everything I do is on the computer. So I think, Oh, it’s not interesting. It’s not sexy. Like I have a client who’s a designer. So then I’m like, Oh my gosh, here’s your before and after picture. It must be nice to be you, ,right?

[00:22:05] And then your video, it’s oh, here’s a video that was crappy and we made it good. And so then I get lost in the I’m just banging on a keyboard doing my thing and it’s not visually interesting, but that’s back to the story. Oh my gosh. Okay. Shame on me. Okay.

[00:22:19] Louis Butterfield.: Whatever, right? This is why we learn.

[00:22:21] I think like a good question you could ask yourself is what sort of transformation am I offering here? That’s another part of stories that there’s a transformation that happens from beginning to end and, taking the building and public aspect as a, as an example, I start out, I, I’m, I suck.

[00:22:40] I don’t have any inbound leads. I’m giving away all the numbers. I’m showing everything that I’m doing. And then by week 52, there will be a huge transformation that has happened over that time. And that’s why people listen. That’s why people are tuning in. And for you, it’s just about asking like, what kind of transformation, not only is going on in my life, because that’s a story, but what kind of transformation am I offering for other people?

[00:23:01] And tell that story of how this person’s life transformed. So there’s a beginning point and there’s an ending point. And the trick is to try to open those loops to keep people interested enough to hear all the way to the end point. That’s the game.

[00:23:14] Kris Ward: Now when you point it, I think too, I think for so often.

[00:23:19] I, we think our stories have to be more interesting than they are, right? Like every, Oh, this person is a more interesting story than me. And yet I see myself stopping in the scroll and watching things. There’s this one woman on Instagram, I do not know why I stop and watch every time she just does this whole thing.

[00:23:36] It’s of no interest to me, but she does this whole thing meal prep for her blue collar workers. So she gets up in the morning to plan meals for her husband. I do not know why every time I stop, I am, I don’t like the food she’s making for him. I don’t have blue collar husband. I don’t want to be up at six o’clock morning, but she does a really good job of the story.

[00:23:56] And here I am watching this. So I think also we get lost when I see other people that doing things that’s relatable, where are you like, Oh, I even if it’s relatable of things I don’t want to do, like getting up early in the morning, pack somebody’s lunch, I’m still watching it. So I think to your point is there is always a story, story there and for when it’s our story, when we’re watching it, you, we know that, Oh, this is relatable. I’m watching this cause they’re complaining about something that either I don’t want to do or have to do fine. But then when it’s yours, you think it has to be so much more dynamic or interesting or you know what? I’ll tell you. This summer we were kayaking and me and a friend, long story short, I will tell you a long story short. We had to rescue this elderly couple and it was dicey. Anyhow, we got them to safety. It was all good. He was fading. He was on some sort of medication and all of a sudden they’re out there and they’re not doing well.

[00:24:47] And we were the only ones to be found. Anyhow, we orchestrated this whole thing. We got them to safety. And we had, they they didn’t have a cell phone because they were tourists and we got them to safety. We coordinated a pickup. We did all this stuff. And before this, before, and I had to tow the guy, I had to hook it up to my kayak and tow him cause he was too weak.

[00:25:07] So I said, turned to my friend, I said, my God, my team is always harassing me for stories. Take a damn picture. Cause I’m going to do something with this. That’s all I cared about. I was like, I will rescue you, sir, but at least I will have a story because I’m always at my computer. And I need something right to send out to my email list or to do whatever like, okay, we’re going to save a life.

[00:25:27] That’s great. But what I really need is a story. So I don’t need to rescue somebody every day to have stories is what I’m learning from you.

[00:25:36] Louis Butterfield.: No. Okay. Although that is a great story.

[00:25:40] Kris Ward: That’s all I cared about was that I had a story. Take pictures, right?

[00:25:43] Louis Butterfield.: It’s funny, cause what you’re saying. You’re introducing some, what, stakes. You’re introducing stakes into the story. This person was fading. You had to rescue this couple. You were the only ones around. That makes it so interesting to watch, but the problem, or to listen to. But the problem is, you’re not going to do that every day, right?

[00:26:03] Kris Ward: Yeah.

[00:26:03] Louis Butterfield.: And that makes a great maybe a Hollywood film, maybe a, a once in a lifetime kind of post where you had to save somebody’s life, obviously it doesn’t happen every day. The trick for us is to learn, what are those little stories that are more relatable, that are the everyday moments that we can relate to?

[00:26:20] Yeah. Because we’re all human. We’re all boring. When it comes down to it, we’re all like boring lives unless you’re an interest, you’re off adventuring around the world doing whatever.

[00:26:29] Kris Ward: Testing yachts. Yeah.

[00:26:30] Louis Butterfield.: Yeah. Yeah. Exactly. Like I have a boring life. You should see my apartment.

[00:26:33] It’s empty. I have no furniture. I’m just on the computer all day. This is what I do. But it’s about how boringness relatable. And it’s like finding the little things relatable, essentially.

[00:26:44] Kris Ward: Yeah. Which are the ones that do that are so funny. I saw one the other day on Instagram and she said, if you wait long enough to make dinner, your family will have cereal.

[00:26:51] And you’re like, Oh, like we can all do, Oh, I thank God they’re snacking. And that is not exciting, but so relatable, right? Oh my gosh.

[00:26:59] Louis Butterfield.: Totally. Totally.

[00:27:00] Kris Ward: And I could talk to you. Oh, sorry. Go ahead. Go ahead.

[00:27:02] Louis Butterfield.: Oh, it’s just what you said about that blue collar breakfast, waking up at 6am. Like you said the theme.

[00:27:08] Yeah. When you just said it to me. There’s this lady who wakes up at 6am in the morning to make this blue collar breakfast for her husband. Yeah. And it’s that’s the theme. That’s her theme. Yeah. For her whole channel. So you knew what the story was already.

[00:27:19] Kris Ward: Yeah. I don’t even know what she sells.

[00:27:21] What is this you’re doing? Are you selling menu plans? I don’t even know why you think, like where are we supposed to go from here? How are you leveraging this? I don’t know. I don’t know. But I don’t need it. So I haven’t pursued it. Oh my gosh. Okay. Louis, where can we find more of your brilliance?

[00:27:35] Louis Butterfield.: Yeah, sure. So you can follow me on LinkedIn or connect with me on LinkedIn. It’s Louis Butterfield on LinkedIn. I’ll be putting, I put out three to five videos a week there talking about how to improve your storytelling, make better videos. And then if you’re needing like more highly produced video for your business I have a website.

[00:27:55] It’s awesome, businessvideos.ca

[00:27:57] Kris Ward: Okay. Awesome. Videosbusiness.ca. We will make sure all of that and more are in the show notes. Share this episode with a business buddy. Don’t have them clanking around by themselves struggling. I learned a lot. I’m sure they can learn something. Yeah. So thank you again Louis and everyone else. We’ll see you in the next episode.

[00:28:15] Louis Butterfield.: Bye-Bye.