Episode Summary
This week’s episode of Win The Hour, Win The Day Podcast interviews, Jen Corcoran.
Are you wasting time chasing likes and views on LinkedIn?
Join us as LinkedIn expert Jen Corcoran shows you a smarter way to turn conversations into real business.
In this eye-opening episode, you’ll learn:
-Why tracking numbers doesn’t help you grow your business.
-How to build a simple spreadsheet to track real people, not random clicks.
-The 3 groups you should always stay in touch with.
-Why old clients and past sales calls are full of hidden opportunities.
-How to message people without sounding pushy or weird.
-A fun tip Kris uses to never forget who’s who on LinkedIn.
-What to download from LinkedIn before your account disappears.
This episode will change how you see LinkedIn—and help you use it with purpose. Don’t miss it!
Win The Hour, Win The Day! www.winthehourwintheday.com
Podcast: Win The Hour, Win The Day Podcast https://podcasts.apple.com/ca/podcast/win-the-hour-win-the-day/id1484859150
Facebook: https://www.facebook.com/winthehourwintheday/
LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast
You can find Jen Corcoran at:
LinkedIn: https://www.linkedin.com/in/jen-corcoran-mysuperconnector/
DOWNLOAD LINKEDIN CONNECTIONS IN SETTINGS:
Most of us have great contacts that we forget about if they don’t post…
•Go to ‘me’ on the top menu and select ‘Settings & Privacy’
•Select ‘Data Privacy’
•Manage your data and activity
•And then the below where you tick what you want ‘connections’ etc.
•You’ll get the CSV file within 10 minutes to the email you have synched with LinkedIn
•Save it to your desktop and / or print. It’s good to do this once a year!
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#LeadGeneration
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Jen Corcoran Podcast Transcription
[00:00:00] Kris Ward: Hey everyone, welcome to another episode of Win the Hour, Win the Day. And I am your host, Kris Ward. And today in the house we have Jen Corcoran and she is a LinkedIn strategist. But listen, I know we’ve talked about LinkedIn before, but we haven’t talked about this before. We’re gonna talk about tracking on LinkedIn.
[00:00:18] Kris Ward: We have not covered this topic at all, Jen. So first of all, welcome to the show.
[00:00:23] Kris Ward: Thank you so much for having me and I’m really excited to be here with you
[00:00:26] Kris Ward: today. Oh good. Okay. Tracking. Now I don’t even know what people think about when they think about tracking. Some of us think of impressions or likes, but that, we know not to have that whole debate just ’cause a bunch of people like you or don’t like you.
[00:00:40] Kris Ward: Especially on LinkedIn where there’s apparently like 97% of them are lurkers. We know that doesn’t translate into dollars. So what should we be looking at when it comes to tracking? What are we tracking?
[00:00:52] Jen Corcoran: Yeah, I think so many people are just focused on trick tracking, like their analytics, like you said, their impressions, and that’s all well and good if you’re, a hundred percent relying on content to generate conversations.
[00:01:04] Jen Corcoran: But the tracking I teach my clients is more to track conversations. Okay? So I help them all to build a very simple google sheet tracker. Okay. So it doesn’t need to be this fancy high tech CRM. Okay? You could do this on Excel if you’re not into to Google, and each client is different, so they’re gonna be tracking different kind of tabs of people, but I think too.
[00:01:30] Jen Corcoran: I’ll give you three easy tabs for everyone listening today. One is clients. Okay? Any of your clients past and present, you wanna have them in a separate tab. They’re like your hottest leads really? Okay. You can, upsell them, downsell them, or they could be your biggest referral partners. Okay. So they’re definitely somebody to keep, touching base with and keep nurturing because yeah, they already know and trust you.
[00:01:56] Kris Ward: Okay, so hold on a sec. So when we have, we wanna make sure that we’re [00:02:00] mindful on LinkedIn that we’re connecting with our clients or previous clients. Okay. Thank you. Now. Are we doing this? If you’re my client, I’m talking to you anyhow, you’re my client, I see you all the time. But is this also to support them publicly?
[00:02:13] Kris Ward: And then other people see you commenting on their post or doing whatever and now they’re like, oh yeah, I know Sarah and Kris is always commenting on Sarah’s post. And Sarah’s Kris’s client. So you’re getting into their sphere. Is that the the mentality behind that?
[00:02:27] Jen Corcoran: Yeah, I think it, obviously, like you said, you’re gonna be chatting to current clients, but it’s for former clients as well.
[00:02:32] Jen Corcoran: Okay. Because a lot of people forget about past clients and Okay, you try to get new clients or new leads and I think you already have great people in your network that you basically what I advocate is picking a tab on your tracker and nurturing the people on that for 30 minutes a day. Okay, so like one day of the week I’ll either send dms to my clients, [00:03:00] or it could be just giving them some LinkedIn love on their content.
[00:03:03] Jen Corcoran: That way, your top of mind, they can see you popping up. People are grateful when we get any kind of engagement on posts. Yeah, and then you are gonna stick out top of mind for them, and then their network are gonna see you as well in the comments. So it just has that.
[00:03:21] Kris Ward: You’re joining the conversation. So I think you brought a really good point. So we’re, focus on the former clients, which we tend to think, oh, you broke up with me, we’re done. But, okay. So they know us, they liked their work. That’s fine. So we’re gonna focus on the former clients.
[00:03:35] Kris Ward: We’re also gonna be looking at, I think you’re giving it a different perce perception is when we think of tracking. We’re always looking at numbers and are we getting return on our investment versus us tracking activity. So I think you’re even giving putting different perspective on tracking where, which is good because then we can decide the amount of time, energy, and focus we put into this tracking versus sitting [00:04:00] there.
[00:04:00] Kris Ward: Without any abilities to change the numbers. This we have some input on. So we’re now focusing on tracking former clients. Okay. Great. What else? Yeah,
[00:04:09] Jen Corcoran: and I think it’s, again it’s not all just about written dms either or written comments.
[00:04:14] Kris Ward: Yeah.
[00:04:14] Jen Corcoran: You can send audio messages if you send 30 minutes one day and you send a quick audio to all your clients that is gonna have great impact. I’m sure one or two will come back and say, actually I need more help. Yeah. Or, I’m so glad you reached out to me today. Actually, I know somebody who’s got a podcast who’d like to chat to you, it’s gonna lead somewhere. Yeah. So it’s definitely a half an hour, spend. If you like a video dm, send video messages to your clients because they already know you.
[00:04:45] Jen Corcoran: Like in general, I would say start with a written message for anyone cold on LinkedIn. But if they already know you, you can go straight to an audio or a video and that’s gonna just be a really productive on LinkedIn. So they’re [00:05:00] like the first kind of bucket and then the next bucket I,
[00:05:02] Kris Ward: okay, hold on, lemme jump in for a second.
[00:05:03] Kris Ward: ’cause I think this is really important. I found, and I really focused on this when I started the podcast, because if you are not purposeful about this, you can very easily rotate relationships instead of maintaining them. So you’re talking about tracking, I gave it a different name, but I was like, oh, I can’t be doing this anymore because I’d have somebody that, maybe was in my business world when I, my business started out and then.
[00:05:26] Kris Ward: I got busy head down, no reason to connect with them. So I didn’t maintain that relationship. And if nothing else, I was always having to make new relationships. And there’s also some relationships, may I say selfishly, that would’ve been of great service to me had I maintained that, but I lost connection with them.
[00:05:44] Kris Ward: So when I started the podcast and I was lucky enough to get some spectacular people on the show, then I would do that. I’d be like, oh, I’m all up in it. And LinkedIn and supporting them and keeping top of mind. Then, the algorithm changes or I get busy and all of a sudden they float away and new people come in [00:06:00] and you don’t realize it’s been a long time since you connected or post.
[00:06:03] Kris Ward: So keeping track of these relationships, then build has a potential and the hope of building a tribe versus always just trying to, like the junk guy at the bar, the next person who walks in and just hit up the new person. Yeah. Okay. So that’s really important to clarify there.
[00:06:18] Kris Ward: Okay, now we’re gonna do former clients. All right.
[00:06:21] Jen Corcoran: And just to say I know we’re saying tracking, but I always think of it as a nurture tracking
[00:06:25] Kris Ward: yeah.
[00:06:26] Jen Corcoran: System. So it’s a bit softer, yes. And I would put in the dates, of even if, if it’s April sent them a dm, just so you know, the last time we touch base with them.
[00:06:37] Jen Corcoran: It could be invited them to a webinar, shared a podcast link with them. Yeah. For example, I’ll share this when this comes out, this is a great thing for me to say, Hey, to my clients, I’ve just done this. I think this will really help you. And it’s not you selling anything to them.
[00:06:54] Kris Ward: Yeah.
[00:06:54] Jen Corcoran: It’s giving value.
[00:06:56] Jen Corcoran: So yeah, definitely nurturing them. And then the second kind of [00:07:00] bucket of people is anyone you’ve had on a sales call and I after that people become cold leads. Really? Yeah. Even before that they’ll come cold. But I’m kind, I’ll go back 12, other people will say, go back six. And I think it’s not being afraid to follow up with people, because I find a lot of my clients are empaths and introverts and they tend to give up after maybe two goals at following up. And I’m like, no. ’cause like I, I know personally some of my favorite clients, it took at least five or six follow ups to get them signed up to the clients. So not being afraid to keep touching base because life happens. Shit happens. People get sick, people go on holidays.
[00:07:41] Jen Corcoran: Yeah. Have bereavements and it’s like people might actually want to work with you, but stuff has happened and by following up, they’ll go, oh God, I totally meant to get back to you, but X, y, Z happened and I’m so grateful you did. Whereas I think so many people just think, oh [00:08:00] no I’ve annoyed them now and I’ve sent once or twice, and that’s enough.
[00:08:04] Jen Corcoran: But like you said this whole tracker is a, it’s a work in progress as well. So I’m not saying to track every client or every sales call, because naturally, we’ll, like some people more than others, and some people may not have been an ideal client, so you don’t wanna nurture them. Or you’ve got somebody on a sales call and you think, actually I don’t wanna work with them.
[00:08:24] Jen Corcoran: So you are only gonna be tracking the people that you really wanna stay in touch with. And it’s a living document. You’re gonna be adding people on, you’re gonna be taking people off, and hopefully you’ll be moving people between the tabs,
[00:08:37] Kris Ward: one thing I’ve done too, we had a spreadsheet like that we called my networking spreadsheet.
[00:08:40] Kris Ward: And what I would have very similar to what you’re doing there, but we would also just take a little teeny screen capture and put it in the first column because it’s, you remember faces more than you remember names. And sometimes, like I had two people that I was working with are, they had been on the podcast and they both were deep into marketing.
[00:08:57] Kris Ward: And they were about the same age and [00:09:00] they both had red hair, so I would often get those two confused. So I just had their little picture there, so be it. Just, we know faces more than we know names. So that’s just a little thing. It I, it just can be a little square in your spreadsheet if you feel so inclined.
[00:09:13] Kris Ward: But that’s a tip there as well. Okay, so we’ve got sales calls. We’ve got former clients. This is I, this is important stuff ’cause I can see how this slips away. You just think you’re never gonna forget these people and all of a sudden there they go.
[00:09:27] Jen Corcoran: Yeah, definitely. I was gonna say to you as well, so on the tracker, I get everyone to put in their name and their LinkedIn URL, so that you’ve got like that easy access Yeah.
[00:09:37] Jen Corcoran: Yes. Out to them. But yeah, I think for me. I think that’s a really good tip about the photograph because for me, I tend to see people’s LinkedIn headshot. It’s just the way my brain is wired. So when I get game, I actually see their little headshot in my mind’s eye, but I don’t think everybody else thinks like that.
[00:09:54] Jen Corcoran: So I think that’s a really good tip. So the third bucket that everyone on listening today can [00:10:00] use is LinkedIn as a it’s really engagement that you’ve had on your content or in the dms in the last seven days.
[00:10:10] Kris Ward: So this, okay, this
[00:10:12] Jen Corcoran: probably, this is considered, I would say, one of the colder tabs because obviously your clients are gonna be super hot, and people on sales calls are warm to hot. LinkedIn is a colder one because the reach on LinkedIn, people’s posts and everything. If you don’t engage within seven days, people forget what
[00:10:30] Kris Ward: Yeah.
[00:10:31] Jen Corcoran: Did last week. It’s, for me, I do share, help all my clients to.
[00:10:36] Jen Corcoran: To use, but they often find that LinkedIn, the LinkedIn tab, is way down on their tracker. They might have a more active, for example, networking tab. So if they’re in actual memberships or associations or communities to do or what they do, I keep track of people that I network with, so that could be a way harder tab than actually your LinkedIn content tab.
[00:10:59] Jen Corcoran: [00:11:00] Whereas for other people, their content could be amazing. Maybe they’re a photographer, they’ve got amazing visuals, they’re gonna get a lot more traction on their content, and then they can develop conversations, take it into the dms. But yeah, everybody is different. All my clients have different tabs.
[00:11:16] Kris Ward: But I would say, I think on that one though, I think it, I think I understand what you’re saying. But I think in one way, the people that even if you have a post and you only get two or three comments, then you really wanna lean into those people that are taking the time to comment on the post. So you know whether they go on the list or you just have a practice of making sure, of course, that you respond to the comments first when you go on LinkedIn.
[00:11:37] Kris Ward: But I think those are not hot leads, but certainly people having a current conversation with you that can move to another list. But I can see why. It gets stale, dated really quickly. ’cause if I comment on somebody’s post even this morning and they send me a DM like, oh, thanks for commenting on my post.
[00:11:54] Kris Ward: I’d have to backtrack and yeah. Yeah, I have to find it. So I have also learned if I’m gonna [00:12:00] thank you for commenting on my post. I try to include Hey, I see that you chimed in today on my poll on how to hire the perfect va. I loved your answer about boom. Just to refresh their memory.
[00:12:11] Jen Corcoran: Yeah.
[00:12:12] Jen Corcoran: Yeah. No, that’s brilliant. That’s brilliant. Ti like tips. And I think a lot of people worry if they’ve not really got any engagement. So just say somebody’s just given them like a thumbs up and a don’t be shy to reach out and say thanks for engagement in my post. Even if it was just an emoji, because a lot of people don’t actually go into the comments.
[00:12:31] Jen Corcoran: With some businesses and some the way we work, not everybody is gonna want to like openly comment. For example, if you were like a trauma specialist or a divorce coach Yeah. And you’re thinking of maybe you’re thinking of getting divorced you’re not gonna want to announce it the whole of your LinkedIn network and go, yes, I’m gonna leave you.
[00:12:50] Jen Corcoran: Yeah. Yes. You might give something.
[00:12:52] Kris Ward: You heard it here first on LinkedIn. Okay. That makes me think of two things. That’s a really good point because I did sometimes feel like, I [00:13:00] wish there was a like button for saying thank you for liking. Like when somebody likes something on my comment, like a post, I can’t, if you comment, I can reply, Hey, thanks for chime in, blah, blah, blah.
[00:13:10] Kris Ward: When somebody just likes it, you’re like, I can’t do anything with that. But you’re right. I could DM them and say, Hey, thanks so much for liking that. On a funny story though, I will tell you when, you get pitch slapped. Somebody reached out to me, they connected with me, and speaking of the divorce, their thing was, their first DM to me was, Hey, we work with people that are in painful and traumatizing marriages and relationships.
[00:13:35] Kris Ward: We are known for being able to help you do what? A, B, C, and D, whatever. Here’s a form. Why don’t you fill this out? We’ll hop on a call. I’m like, what is your name? Nah. First of all, I’m not married. Secondly, nah. Here’s worse. I wouldn’t even normally say this. My husband died. Like maybe this is not a, this is, and secondly, if he didn’t, and if he was horrible, which you obviously was not, I don’t know your [00:14:00] name.
[00:14:00] Kris Ward: I’m gonna fill out a form. And then what? And they even had your phone number and I’ll be like. So imagine tonight when they call and they get my husband on the phone, and I filled out this form about how horrible he is. Like, where on the planet earth do you think this is a good idea? You ding back you.
[00:14:17] Kris Ward: But anyhow, I digress. Go ahead.
[00:14:19] Jen Corcoran: Totally insensitive. And I think there’s so many people doing those kind of pitch slaps and they’re not qualifying. They’re just pinging them out to everyone and. It’s just terrible. And I think the sad thing is it keeps really good people from going into the dms because they think, oh, all the dms are spammy.
[00:14:36] Jen Corcoran: And I would just say they’re not, if you’re listening today, just be yourself. You’ve got a good intention and you know what they’ve done there is bad, but it could have been good if they just up a relationship over a few dms, they’ve just fast tracked it way too much.
[00:14:52] Kris Ward: Yeah.
[00:14:52] Jen Corcoran: If they’d just had a few questions to pre-qualify, somebody would love to fill out that form if they were the right person.
[00:14:59] Jen Corcoran: [00:15:00] But you’re not, and I totally get that. I had a fellow LinkedIn person reach out to me yesterday, and a family thing that they did was because it was the eighth anniversary of my business, and I know a lot of people do this, they’ll reach out and they, happy anniversary, but it’s a marketing ploy and it’s I’ve got a little goodie for you to say.
[00:15:19] Jen Corcoran: Yeah. I know it’s bullshit. But he did this particular guy, and then my order reply was on and, I was just saying, oh, thank you. If you’re wishing me, congrats. I appreciate you. Check out the goodies in my profile. Just a nice little girly kind of message.
[00:15:35] Jen Corcoran: And his message back was like, oh
[00:15:37] Kris Ward: my God, I’m so glad I’m not teaching other people this linkedIn practice and he was trying to sell his course and I was thinking, oh, again, like you, in what world is this gonna make me work? How is insulting me gonna make me ingratiate myself to.
[00:15:55] Jen Corcoran: I, your approach is completely two-faced and like passive aggressive. And one minute you’re telling [00:16:00] me congrats. Then you’re trying to pitch LinkedIn training to me when I’m actually a LinkedIn consultant. And then you’re insulting my auto reply. And I was just like, I think we should disconnect.
[00:16:11] Jen Corcoran: We’re not the right fit. And yeah I’m not a fan of your, what did I say? Two-faced and patronizing approach. And then I was just like,
[00:16:19] Kris Ward: You’re better than me because I just delete them. Or I love when they, we find hire and board virtual assistants for our clients, and then I’ll get somebody reaching out to me like they’re a VA agency or they’ll, whatever, do things that we do.
[00:16:30] Kris Ward: And I’m like, you, or help me write a book. I’ve already written a book. You don’t have to dive deep into the profile to see these things, get on with it. Okay, so we’re tracking stuff. We’re being mindful and being purposeful so that we’re maintaining relationships. We’re looking at, something as simple as a Google Sheet, former clients sales calls, engagement.
[00:16:51] Kris Ward: Anything else you should be thinking about?
[00:16:53] Jen Corcoran: Networking. If you’re an active networker, like I would be touching base with people who are engaged in your [00:17:00] network. It could be more of like a collaborative reach out, we both belong to the same network. It could be like, Hey Mary, I’m, I haven’t been to one of the events in ages when I’m going next Monday, will you be there?
[00:17:12] Jen Corcoran: And then you get into a chat and then it could be like, oh, do you know any other networks? I’m looking for a new network or i’ve recently been on a podcast called X, Y, Z. Would you like me to share it with you? It’s just a, I actually like when I pick my network in tab, it’s a more of a chitchat kind of a day, and you never know where it’s going to lead.
[00:17:33] Jen Corcoran: You never know what kind of conversations you’re gonna have. So obviously not everybody networks, so not everybody will have,
[00:17:39] Kris Ward: but I’ll add to that. I think to me, the networking category, ’cause I have that is it’s just maintaining relationships. Yeah. So if you’re on this show, thank you so much for your time, your energy, and you’re giving all of this value.
[00:17:51] Kris Ward: Then, I saw you last week talking about you being on the show and now you’re here. That’s all great and exciting for a couple weeks and then it peters out. So to [00:18:00] me that’s maintaining the relationship. So anyone that I had any meaningful connection with, then if it’s you’re in the networking category.
[00:18:06] Kris Ward: If I hop in and I like one of your posts even once a month, Jen, I don’t totally lose oh yeah, we had a good time last year and we never spoke again. Yeah, because it’s really easy for that to happen. Like you don’t have to be thoughtless or neglectful for things to slip away. ’cause you’re always meeting new people on LinkedIn and so then back to they get bumped to the bottom list and rotating relationships.
[00:18:26] Jen Corcoran: Yeah. I actually have a podcast tab, so you’ll be on there.
[00:18:29] Kris Ward: Oh good. Yay. I should put that down too. I say
[00:18:33] Jen Corcoran: It’s just about being top of mind. And I think a good thing to go with the tracker is I’d encourage everybody to go into their settings and to download their LinkedIn connections at least once a year because we do forget who we’re connected to, especially if they don’t post content.
[00:18:51] Jen Corcoran: And you’ll be amazed. You basically what happens when you go into the backend? If you go into the data privacy tab, there’s a section where you can go in and download your [00:19:00] connections and you get it sent to you within 10 minutes in a CS V file. Yeah. And you’ll be amazed at the people that are brilliant, that are on there, that you’ve forgotten about.
[00:19:09] Jen Corcoran: And I think, like you said, sometimes we can be in a rush to add new connections, new people, and we forget who’s actually on there. So yeah, like saving that down to your computer or printing it off and having a look through. You are gonna ignite some great relationships. And then to be honest, you might see some people and go, do you know what?
[00:19:27] Jen Corcoran: I’m gonna disconnect from these because I don’t even remember who the hell they are. Or,
[00:19:32] Kris Ward: I, they’re just not your market, like your school teacher. I work with entrepreneurs. Yeah. I think the other thing too, I’ve done that before and I think we have it scheduled to do it once a year, but to your point about downloading your LinkedIn list, that is a really key point because if anything ever happened to your account, now you’re, ’cause we all have, most people have thousands and thousands of LinkedIn connections, so now you have that.
[00:19:53] Kris Ward: Yeah. So if you ever had to rebuild that, you have your LinkedIn list.
[00:19:57] Jen Corcoran: Definitely. Yeah. And you can download things like [00:20:00] your profile all your recommendations, your, oh,
[00:20:03] Kris Ward: I didn’t know that.
[00:20:04] Jen Corcoran: Yeah, you can download your content as well.
[00:20:07] Kris Ward: I just screen captured them all. I didn’t know that. Okay.
[00:20:10] Jen Corcoran: Yeah, so it’s all in the same section in the back end of your settings if you go into your data privacy tab.
[00:20:16] Kris Ward: Okay.
[00:20:17] Jen Corcoran: It’s all in there. It’s usually the second. The second one down from the top, and yeah, you just go in. There’s so many things you can download and get copies of, and like you say, just in case your profile was hacked or Yeah. Like downloading the testimonials is really handy as well to have it all in one spot, yeah.
[00:20:36] Kris Ward: Just to have a backup. We screen capture them and that’s still good too because then we can use it on our website and stuff but it is you just wanna have that it’s, you wouldn’t want it to be all gone if, and it’s not even like you could be in LinkedIn jail or something can happen something just LinkedIn could just have a hiccup tomorrow.
[00:20:51] Kris Ward: It’s just a company, it’s a tech company who knows something can happen and it may not be anything you did or your fault, but it doesn’t matter. Gone is gone. I did not know [00:21:00] we could do all that. That is freaking fantastic. Oh my gosh. Okay. Jen, all kinds of wisdom. I’m here.
[00:21:05] Jen Corcoran: I’ll email you written instructions on how to do it, and you can always put it underneath the note.
[00:21:10] Kris Ward: I’ll
[00:21:10] Jen Corcoran: podcast. Yeah. So I’ll ABC go. Okay.
[00:21:13] Kris Ward: We’d love that, wouldn’t we? Everyone? Yes. The crowd is roaring. Yes. We’d love that. Okay. Alright, perfect. So we’ve got, that’s, you know what, I’ve been on so many podcasts and I never even thought of that to put a list. I have a spreadsheet of all the podcasts I’ve been on, but why would I not maintain the relationships of the people who are kind enough to have me on their show?
[00:21:34] Kris Ward: Silly. Silly Kris. Okay, so we got, oh my gosh. Former clients, sales calls, engagement network, general networking and podcasts. That’s fantastic. Is there anything we’re missing from that?
[00:21:45] Jen Corcoran: If people are speakers, like for their business.
[00:21:48] Kris Ward: Oh yeah.
[00:21:49] Jen Corcoran: If you’re on a webinar or summits, you could have tabs for everything really.
[00:21:55] Jen Corcoran: So for me, I do a lot of webinars. So since the start [00:22:00] of this year, I’ve probably done about five or six and I have about 200 people I’m nurturing from those webinars.
[00:22:05] Kris Ward: Yeah.
[00:22:06] Jen Corcoran: And in theory, what you want is people to come in one tab. Either on a podcast or a webinar. Yeah. And then they go to a sales call tab, or maybe they come in and they’re on your lead magnet tab and then you eventually get them onto the client tab.
[00:22:22] Jen Corcoran: Yeah. Or the lab tab. So yeah just thinking what works for you and your business, because you don’t need. Zillion tabs to work a tracker.
[00:22:31] Kris Ward: No.
[00:22:31] Jen Corcoran: So people will only need three, two or three and that’s it.
[00:22:35] Kris Ward: But I think the bigger message here that I’m getting from you, which I’m finding really insightful, is thinking about it different.
[00:22:41] Kris Ward: ‘Cause it is so easy just to hop on LinkedIn if you’re lucky, and go, okay, I’m gonna do all this stuff, and then you get uninspired because there’s no strategy. It’s okay, I liked your post, Jen, you like mine back. Are we done? You know what I mean? Yeah. Now, if you have these tabs that you’re working, and even if just once one day every week or whatever, one day I work on the sales tab. But when then [00:23:00] you feel purposeful and engaged okay, yeah, I’ve connected with all those people on the sales tab. I’ve commented, I’ve dmd them, man, I’m excited. Oh my gosh, this is good stuff.
[00:23:07] Jen Corcoran: Yeah, it makes it way more strategic because other you fall down the rabbit hole, you can be scrolling on the home feed and you’re like, what the hell am I doing? Yeah. Whereas I just pick a tab a day and I’m not gonna lie, even though I’m a LinkedIn consultant, we all have off days. Maybe I don’t wanna do one day, and then the next I’ll spend an hour, I’ll do twice as much, or I’ve got one client who does it once a week.
[00:23:29] Jen Corcoran: She does about two hours. And another client, Carolyn does it every two weeks. So it’s just about making it work for you and then for people,
[00:23:36] Kris Ward: which is fine because then you have a strategy whether but then you have a purpose versus just high school. I hope I like you enough that you’ll like me back and somehow this is gonna work out on LinkedIn.
[00:23:46] Kris Ward: Oh my gosh. Okay. Where can pe well people can find, I would assume, more of your brilliance on LinkedIn.
[00:23:52] Jen Corcoran: Yeah. Yeah. So I’m there under Jen Corcoran. Okay.
[00:23:56] Kris Ward: Oh my gosh. So we’ll put that in our show notes. This is, we [00:24:00] just, I feel like we just got going. This is good. Okay. Please share this with a business friend.
[00:24:04] Kris Ward: My gosh. Do not have them banging around LinkedIn on their own. I think this was really helpful and just brought great clarity and just give you some purpose when you’re on LinkedIn. Jen, thank you so much. We so appreciate you and everyone else. We will see you in the next episode.
[00:24:20] Jen Corcoran: Thank you. Lovely. Thank you.