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Recent Podcast Episodes

The Power of Depth: Creating Engaging Content with Francine Sinclair



Episode Summary

This week’s episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day’s Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Francine Sinclair.


Francine Sinclair gives us a new way to look at creating content. With the right content pillar strategy you are equipped with resources that you didn’t know you had before today.

-Why making your content deeper is more important than making lots of it
-How to make content that gets more popular when you use it in different ways
-The most common mistake people make when creating content, and how to fix it easily
And MUCH more!


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Francine Sinclair Podcast Transcription

[00:00:00] Kris Ward: Hey everyone. Welcome to another episode of Win The Hour, Win The Day. And I am your host, Kris Ward. And today we have Francine Sinclair in the house and she’s a content repurposing specialist because we all want that because content is the beast that never needs to… it just constantly needs to be fed. So welcome to the show, Francine.

[00:00:20] Francine Sinclair: Thank you, Kris. Thank you so much.

[00:00:23] Kris Ward: Okay, let’s dive into it. So you’re a ghost writer for some, but you also teach other people how to repurpose content and I know repurposing is something that I think I know it and then somebody I talk to, I’m like, oh, like you just forget it.

[00:00:39] I think when you, for me, when I do something and I’m all about efficiency, boy oh boy, we’re always looking at how you can scale your time and leverage your energy. So my mindset is very much in that all the time, so my clients would tell me all the time, I get them 25 hours back a week within the first month of working with us in the Winners Circle.

[00:00:56] So I’m all about time yet I think when I write content and I put something out, you’re just so grateful it’s done. You forget to splice and dice it and do more with it. And every time I think no, you don’t understand, we do more with it. Then I hear this’s more and more we could do with it. So enlighten us. Where should westart?

[00:01:16] Francine Sinclair: The first thing you wanna think about is what is gonna be your core or your source form of content for you it could be, maybe it’s a podcast or maybe you wanna start with just shorter videos, or maybe you’re like me who likes to start from a written post or a blog, and then you decide what are the other types of formats that you are going to choose to atomize or repurpose your content into the reason why a lot of people get caught up in, yeah, they create this really good piece of content. Like maybe you’re saying, but then you’re like, ah, I’m done. I just submit, posted it and I’ll come back to it, is because you really need to have a system.

[00:01:57] Kris Ward: Okay. Oh, we love that word.

[00:01:59] Francine Sinclair: Yes. You have to have a system because if you just post it’s like they say if it’s not in writing, it’s not gonna get done. And if you post and you put it away, next thing you know you’ll be creating more and more posts when you really don’t have to. When if you have a system and you have already thought about where is this gonna go?

[00:02:18] How am I gonna atomize it? Then you can stretch the heck out of your content. But the key is it quality content? That’s where we need to start.

[00:02:29] Kris Ward: Okay, so I think you bring up a good point though, because I’ve gotten lost in my own systems at times, and I do tell people this all the time don’t wish that you were just more organized and that would give you more time back on your calendar.

[00:02:41] Because often what you’re doing is just reorganizing the same hot mess, right? Yeah. And so what I have tripped up in the past when I’ve over systematized it is oh, I thought of something and made a great video. Oh, and then I think what you’re nailing down is have one entry point where is, if I say, okay, we always start with the blog.

[00:02:59] And then I can repurpose that into videos into post, into whatever. But in the beginning when I was getting excited about repurposing, it’d be like, oh that blog, video would make a good post. Oh, that post would make a whatever. And then I didn’t know where I began and ended. I didn’t know where the entry point was and the exit point. So now I’m just like, all over groceries are all over the house. Is what’s happening here.

[00:03:19] Francine Sinclair: Yeah. All over.

[00:03:21] Kris Ward: So then always say if, if I did come out some, somehow came up with an idea that I thought was good video, say, all right, then I need to start at the beginning with this.

[00:03:29] And if my beginning is gonna be writing a blog, flush out in a blog and then dice it from there

[00:03:34] Francine Sinclair: and then dice it from there. And if you decide to have more than one entry point, always know exactly ahead of time how that is going to be atomized. Ok. So that you have to think about. Okay. And once, that’s what I mean by systematizing that because, I started with the video I know I’m gonna create video clips.

[00:03:53] I’m gonna create a I’m gonna transcribe and create a written post, and this is exactly how this is gonna go, so that you don’t have to put the energy into thinking about what you’re gonna do with it.

[00:04:03] Kris Ward: That is a good point. So again, I was over structuring myself so I could say like a house, you’ve got two entry points.

[00:04:08] So oftentimes I do come up with ideas for videos. So my two entry points could be when I’m inspired and think of something, on the spot with a video, then that would be my video entry point and can go from left to right instead of right to left with the blog. Okay. Really good point. Okay, so then you talked about. I think you said depth or having, purposeful content, I forget your exact language.

[00:04:29] Francine Sinclair: Yeah, purposeful, insightful. So the people that I usually work with, they’re experts, people who are established, maybe even subject matter experts. They could be entrepreneurs or they could work for a company or be C E O.

[00:04:43] And when you are an expert, you know your stuff. And you really have depth, you really have detailed information on what it is that you do. That’s your strength. Okay? So when you have the expertise, really focus on just creating those impactful high quality, detailed high value content, going deep instead of what they say, a mile wide and an inch deep, do the opposite, a mile deep and an inch wide.

[00:05:15] Where your focus needs to be is in creating that insightful content, which is basically the meat on the bones, and let repurposing do the rest. Because if you have high quality content, there’s enough information in there, right? There is enough…. it’s usually well written or the message is clear.

[00:05:36] Kris Ward: Okay. Let me jump in cuz you’re hitting a nerve for me and it’s a good one. My pet peeve when I go online is when you see general blogs like, let’s. Okay, let’s talk about what I do. So I help entrepreneurs stop working so hard. So then there’s some blog that will say, pick a time you’re gonna finish work and stick to it.

[00:05:53] That did nothing but infuriate me when I was working in insane hours. The first two years I had my business like, listen you I picked that time and that time moved seven times. Today it’s now midnight, right? So I found that insulting, vague, and whatever. But if you’re not careful when you go to write content, you make it better than that.

[00:06:09] But that’s the benchmark. And it’s still, I think what you’re saying is there’s not real meat on the bones. So as you were talking, I was thinking about the fact that we in the Winner Circle, hire, find, and onboard outsourcers for you and we’ve got like a 90% retention rate. We do that very differently than anybody else cause I’ve checked it out on YouTube and some people take hours and hours to go through their process.

[00:06:31] And ours is really super efficient and I’ve been doing it long time. So I, in the past would be talking to people about why you need outsourcing and blah, blah, blah. But I could be writing out, here’s my 12 very powerful, concise steps. Very doable, very obtainable in this blog. And then be breaking that up into different posts and stuff.

[00:06:53] But really diving deep where I think in the past I would’ve went to the general topic of why you need outsourcers and how it’ll save you time and you gotta stop working evenings and weekends. But I could be talking about, here’s how you get them, here’s how you pay them here. Boom. So I wasn’t going deep enough.

[00:07:10] Francine Sinclair: Yeah, you need to go the, you are the expert. You are the one who can go deep enough. So focus your time on creating insightful, detailed content, right? Proprietary content that only you as an expert know, and then hire someone like myself who can take that content and atomize it so that you can be visible everywhere all the time.

[00:07:34] They say it takes seven to 12 times of people actually seeing a message before it sinks in. That requires repetition, and what happens is that people go broad on these topics. Never go deep enough. And then they just feel like they’re just repeating over and over, and spending time just going all over the place when what you really need to know are, what are your three or four content pillars?

[00:07:56] What are the topics in those content pillars? Go deep into those topics. Let repurposing handle the repetition, the volume right to keep you visible all the time. Nurture your audience. But the true insight is coming from you and what repurposing does, it allows you to remove yourself from a big part of the process for most of the process of the constant social media posting, feeding the beast, and it allows you to post when you are genuinely inspired to, and usually that type of content has the most impact.

[00:08:31] Then the constant repetition. Let the repurposing handle the repetition.

[00:08:35] Kris Ward: Okay. That is a really good point. All right. Because I think that even when you come to this, you get distracted really easily. Like it’s like when I was in university and you’d never write a paper and they’d want whatever, 10,000, 20,000 words.

[00:08:48] And I remember at the time dating this guy who worked for the newspaper of the university and he would go through and take out all my howevers and therefores and be like this is just flop. Cuz he’s used to working for a newspaper. I’m like, listen you, I need that flop cuz I’m on a 20,000 word count.

[00:09:05] So my focus had shifted from what the focus was. What the real focus was. And I think that happens too. When you go in to write a blog, you’re like, I need this many words. I need to use these keywords. And so then I’m forgetting the depth because I’m really now not thinking about the delivery. I’m thinking about fulfilling the secondary needs of Google.

[00:09:23] Whatever. But you’re right. If I dive in and I talk about what makes my perspective, like we don’t believe in delegating. Delegating is a lateral move. The work still comes through you. I never use the word delegating, but so if I talked about content that was really meaty and significant and my voice was in there, then everything would take care of itself.

[00:09:43] Francine Sinclair: Yeah. And that’s where the ghost writing part of what I do comes in because for social media, because although we have chat GPT and all of these tools, you still want to make sure that sounds like you, right? Yes. Especially when it comes to helping my write personal stories, right? Yes. Because you also wanna have some of that element in there.

[00:10:02] Not just everything about business, but also about, and so when you dive into that meaty content, people then say, okay, you are an expert. You know what you’re talking about. And it allows you to attract people that are further down the buyer’s journey that are the type of people that are looking for that detailed information.

[00:10:22] Kris Ward: That is a good point.

[00:10:23] Francine Sinclair: Instead of going broad where you’re, basically anybody. So that is an advantage of really diving deep and you’re giving valuable insights and angles that other people, that people who are following you might not have thought of. So they’re gonna come back to you because then they see you as a credible source.

[00:10:40] Kris Ward: Oh, heaven, help you. I think you almost got me excited about writing content, which I don’t normally, but Okay. Okay. You bring up some very listen, here’s the thing. I’ll tell you. I forget who connected us, when somebody says, let’s talk about repurposing content. All righty, we’ve done this before.

[00:10:56] Tanks and blah, break it up into this many po Like it’s just, yeah. How many different ways can we talk about that? Whatever. But I think what you, like we should all be doing is going deeper and giving us there’s so much more to this. Then I think we talk about it at surface level, and I think this is why so many of us struggle with this and you’re, we’re just skimming, we’re just doing the reps.

[00:11:18] We’re like that person at the gym that’s just pumping the arm up and down. If you did it slower and you put some weights on it, there would be some change. So I think what you’re we’re talking to us about is very simple, but hugely powerful.

[00:11:31] Francine Sinclair: Yeah. Yeah. And it helps you stand out because guess what? Everybody else is also skiing the surface, right? So you’re the person going deep that definitely stands out and it’s important that you inject if you are looking to become a thought leader. If you aren’t already. You want to inject your strong point of view as it relates to your niche.

[00:11:52] Kris Ward: Ah. And you know what, I know for myself, this took me a long time. I’m writing all this down. People just amuse yourself while I take notes. Strong point of view, because I think, I know for me in the beginning is I would be a little softer, more gentler because I’m thinking I’m speaking to the masses.

[00:12:07] And how you speak to many is different than how you speak to one. In my mind, I’m coming off as more polite, more generic, right? I don’t wanna put my strong point of view out there because it’s no. Then I, maybe they don’t get it cuz they don’t have the experience with me or the backstory or whatever.

[00:12:21] But if I don’t put it out there, then I’m just as generic as everybody. Why? Why? Why would you stop and read my stuff?

[00:12:29] Francine Sinclair: Vanilla, you’ll become generic. Yeah. Oh, and that’s the last thing that you wanna do in this crowded online space. And it’s not about being controversial about subjects like politics.

[00:12:40] You be in your niche, in your industry, that’s where what you wanna reserve your stronger points of view for. And cause in the past three years, there’s been this bad advice, in my opinion, of people being extremely an open book about everything, and I think that’s great if it’s natural to you, but that’s not necessary, and so it could actually be…

[00:13:07] Kris Ward: It’s not natural to it that was a real struggle for me. That was not natural to me. Listen, I like, come on, do not, everybody’s got a childhood. I don’t need to hear about yours in the first five minutes. I’m just saying. Too much information. I think too, you skimmed over a point that I wanna go back and pick up, which is talking about chat G P T.

[00:13:25] We’re, this is obviously gonna come up in the show a lot because the world is a change in you could, I swear every morning you get up and you’re like, oh my gosh, I foolishly slept for eight hours and the whole AI thing has exploded. Maybe I need AI to brush my teeth now. I don’t know.

[00:13:40] But I think too, what I want people to understand is like anything else in life, you only get out of it, what you ask of it. So if you say, write me this blog, blah, blah, blah, that’s fine. You’ll get one and it’s gonna be generic like a sixth grade essay. And it’s not going to be anything specific or unique to you that’s gonna separate you from the rest of your industry.

[00:14:04] Yeah. So it can be a shortcut, like a calculator for doing math, and it can proofread and it can come up with ideas for you. And there’s lots of things it can do to expediate the process.

[00:14:14] Francine Sinclair: Yes.

[00:14:15] Kris Ward: It can’t be you.

[00:14:16] Francine Sinclair: It can’t be you. And I love chat GPT it really helps with getting rid of the blank page syndrome.

[00:14:22] Kris Ward: Yes.

[00:14:22] Francine Sinclair: AI is just pulling information off of the internet. AI doesn’t have a soul. And doesn’t have that energy that you have when you put yourself into your writing. It’s pretty good. But there’s, you definitely know there’s something missing there. To be honest, if you want to stand out now, then I’d say, okay, yeah, you use chat GPT.

[00:14:46] It’s great for brainstorming, it’s great for asking questions and even helping you write something, but in my opinion, you should not just completely rely on that. You have to inject your soul into it and your energy.

[00:14:59] Kris Ward: And even if chat GPT had a soul, it’s not your soul. Like how you write is going to be different than how I write.

[00:15:05] Yeah. And what I do find it really helpful for is, let’s say I have three points about, hey, here’s my three points. I tell people all the time about how outsourcing scales or business and that people confuse growing your business with scaling your business. Great. Can you give me two more points and they might bring, oh yeah, great.

[00:15:20] I forget to mention that, or I didn’t use it. Excellent, no problem there. So it can definitely be a source of inspiration and a help for sure. But, excuse me, you’re right. If I’m going to stop the scroll, then that has to be consistent with all the other, with my videos, with everything else I talk about or the whole concept is you wanna work with Kris because Kris has this different perspective.

[00:15:41] So I have to have that perspective. Okay. So again the lesson at the end of the day is about going deep. If we go deep, everything else, the repurposing will take care of itself because we’re gonna have more to repurpose.

[00:15:52] Francine Sinclair: Yeah. Yeah. And the mistake people make is like they wanna repurpose generic content. Okay. But, in my opinion, it’s really hard actually for repurpose content that is really superficial and generic. There’s just, like I said, not enough meat on the bones at all.

[00:16:12] Kris Ward: I’ll tell you, it is hard cuz I’ve tried it.

[00:16:15] Francine Sinclair: You know it, right?

[00:16:16] Kris Ward: Yeah.

[00:16:16] Francine Sinclair: It’s okay. So it’s like it’s only one level deep and that’s as much as you can get out of it. So you need, that’s why you need the depth.

[00:16:25] Kris Ward: What would happen in the beginning when I was learning about repurposing and I would take, the essay that I wrote generically just to get it off my to-do list and here’s my blog and get off my back.

[00:16:35] I’ve written a blog, and then you’d say let’s break this down to three or four posts. But then you would take, let’s say, point number one, why you need to outsource, and then I make that into a post. But then the post, you’re right, didn’t have enough depth or substance or meat on the bones. So then I’m tweaking around with that post and I’m fidgeting with it and I’m doing all this stuff.

[00:16:53] So then it’s it’s just easier to write a post from scratch than it’s to try to make something out of this. Yeah. So yeah, you’re speaking. I think that is something no one is addressed with me anyhow. Is we talk about repurposing repurposing, but I guess it’s I don’t know.

[00:17:09] It’s like leftovers in the kitchen. If you had a couple of sandwiches and you give people leftovers for the next day for lunch, that’s one thing. But if you had a big, huge, hearty meal and then you’re taking that and saying, look, we got leftovers for lunch. It’s a whole different ballgame.

[00:17:22] Francine Sinclair: It’s a whole different ballgame. Yeah. And that way you can just focus on that one source form of content a month or two, whatever that is. Oh my gosh. It clears up so much mental head space and knowing that yeah, consistency has been being taken care of, all that stuff. It just it’s miraculous what it does. Yeah.

[00:17:45] Kris Ward: It really is. Okay. All right. What’s something else that you think people miss a lot?

[00:17:51] Francine Sinclair: I think that people miss a lot when it comes to repurposing is that they can build a library of content. Because usually repurpose high quality content is usually evergreen. And so if you really have that system and you also have a system of archiving your stuff, you can come back three, six months later and take those same things and post ’em again, change the image.

[00:18:17] Because we all know that you’re the only person who sees 100% of your content.

[00:18:22] Kris Ward: Yeah. Yeah.

[00:18:23] Francine Sinclair: And so you could build an archive, which I call a library or whatever, of content and it just takes care of itself. It’s just so much a, so much easier.

[00:18:33] Kris Ward: I find too, when I’ve gone back into my library and then I read something, I’m like, that was a good point.

[00:18:39] Why do I not talk about it? Back to sort of the meals. Have you ever, all of a sudden I don’t know what you have. Let’s say you have spaghetti three weekends in a row, and then all of a sudden you’re at somebody’s house a few months later going, they have spaghetti. Like I used to have spaghetti all the time. Why did I stop making it? Like I,

[00:18:53] Francine Sinclair: You forgot about that.

[00:18:54] Kris Ward: I forgot about that. And sometimes I’ll go into my little library and I’ll trip over something I’m like, this is really good stuff. Why? Why did we stop talking about this? Or we could repurpose this so I forget, my own inventory and I think you are right.

[00:19:08] It should be part of your regular routine. Take a look at your library because there’s stuff there.

[00:19:13] Francine Sinclair: There’s stuff there. And it’s as simple as creating a Trello board, August, September, October, and just or

[00:19:20] Kris Ward: Google spreadsheet. It doesn’t have to be whatever.

[00:19:21] Francine Sinclair: Google spreadsheet. Yeah. However it works for you. Yeah. And it’s just simple. And that’s the problem. A lot of people repurpose the content and even if they get through that and actually create a system, then it’s out the window.

[00:19:32] Kris Ward: Yeah. A hundred percent. Okay. All right. So let’s repurpose this stuff. Let’s go deep. Let’s keep track of it. Where else do you wanna take us?

[00:19:41] Francine Sinclair: Let’s see. Let’s not forget the importance of, I think what one aspect of, and I’m speaking from experience. I work with men and women and I find that a lot of my male clients, they tend to not really enjoy the process of sharing personal stories as much, or they just don’t enjoy writing them.

[00:20:02] And I don’t know what that is. That’s what I’ve found. Maybe I’m the guys that I’ve worked…

[00:20:05] Kris Ward: I don’t know if it’s a male thing, but that was a real struggle for me for incredibly long time.

[00:20:10] Francine Sinclair: Yes.

[00:20:11] Kris Ward: I just think A – it wasn’t. I think I have been told I’m a private type person also. I don’t think my life is interesting enough.

[00:20:19] So it was something that my team was on me about for a crazy long time, and I’m so proud of myself. Like now, just a couple weeks ago, I tried rock climbing for the first time, right? And the, when I’m there, I’m like, oh my gosh, you guys have gotta take video of this because my team’s gonna want this.

[00:20:33] Like I did, whatever. So I wrote a blog about how rock climbing is very similar to your business, whatever. And I would’ve never done that. Not one, it would never have occurred to me in a million years before. But they’re always on me about that. And I do, I see that in other people’s content.

[00:20:49] They’re walking their dog and you like taking a video and I like them and I feel like I know them, but when it’s on you, it just seems, I don’t know, I, that was a real roadblock for me for a really long time. So I totally agree.

[00:21:00] Francine Sinclair: For me as well. And it may just be a Gen X thing. I don’t know. I feel like it’s more prevalent in men, but it’s also seems to be a common theme around people in Gen X generation and maybe older.

[00:21:12] Kris Ward: I don’t even know what gen I am so I don’t know where I am.

[00:21:15] Francine Sinclair: I probably should do a research study on that, but for people who really, it doesn’t come naturally. I’m a very private person as well. So what I do the way I solve that problem with not only personal stories, but also many times content, really busy people who just keep the content in their head and don’t put it out there, is like a journalistic approach.

[00:21:36] I interview my clients privately. I devise a specific question. The ability to ask really good questions, knowing where you’re going to, what you’re gonna do, where you’re gonna take this content, asking specific questions and taking that and repurposing it and writing it. I’ve written stories for clients that their own mothers didn’t know, they didn’t write.

[00:21:58] Kris Ward: Oh.

[00:21:58] Francine Sinclair: And it’s not cause I’m genius, it’s because I’m literally taking their words. And that I feel, and then people are like, wow, I didn’t know this about you. And they would’ve, they’re like, Francine, I would’ve never sat down to write that. Yeah. And so I think that’s an important aspect.

[00:22:13] Kris Ward: I think the lesson here too is that there is a lot more story. I think it ties back to your original point of going deeper and that I didn’t see it. I didn’t see the depth in these things before, like quick story when I was like 10 years old, one of my chores on the weekends was that I had to do dishes with my younger sister, and this seemed like sometimes there’s seven people at the table.

[00:22:35] This seems insurmountable to me. Like I felt like Orphan Annie. What the hell? You know what I mean? Like this. Hell, I think in my mind, this took four hours of my day. So one day I decided that we should go on strike. I had only learned this because the teachers were on strike. So I convinced my sister, let’s make signs, let’s do whatever, and we went out, picket it in front of the house and my mother, who’s no nonsense, came out and said, now I will say that I was surprised that she buckled that quickly, but I thought perhaps she, I had a solid point or she liked my positioning or she was really proud of the initiative.

[00:23:08] I, I just thought she respected something right, because it was a surprising, she conceded in surprisingly quick. So no problem. So then we hour later, we go to turn on the tv. She’s done the dishes. Life is good. She’s not cranky, she’s not being snarky about it. Life is great. So we go to turn on the TV and she walks in the room and she shuts the TV off.

[00:23:27] And she says that’s a company benefit. You no longer work for the company. So we weren’t allowed to watch TV until the next night. Then we could do dishes and I would’ve never so now because of people like on my team, which I think now ties down to what you’re talking about, depth and stories. So I had done a little video, wrote a little thing on that, which I would’ve never shared before, cuz it just who cares what happened when I was 10, but now I’m searching for these stories to personalize it and they don’t have to.

[00:23:56] That wasn’t sharing some whatever sadness or anything deep but it was a story I would’ve never told before. Back to your point about if we go deeper, we make ourselves be a little bit different, then we’ve got more material. So I think I also didn’t understand how many stories there were that are relevant to what I do.

[00:24:13] Francine Sinclair: Yes. Absolutely. And sometimes it just takes another person.

[00:24:19] Kris Ward: Yeah.

[00:24:19] Francine Sinclair: To make you shift that or I wish I had somebody to do what I do for other people. Yeah. Because I know I have a world of stories, sometimes you… you either don’t think they’re important or maybe there’s a shame component in there. Yeah, you would be willing to share it, but you don’t know exactly how to go about it. There’s just so many reasons why we go into this analysis paralysis. It’s like really strange. But if somebody else was doing it for me, I’ll tell you everything. Just you write it, you post it.

[00:24:51] Kris Ward: Yeah. And the thing was because by the way, my team has trained me now, and by the way, people, that’s what happens when you have a WIN team and what is next team. They train you, not the other way around because they have trained me. I now saw that story differently for years.

[00:25:04] That story in my mind was how you don’t mess with my mother. You just don’t, I never got away with anything. She was very smart about those things. That was not the tie down in that story for me. But then I turned it into a business story about leadership and how she was effective without, she just showed me and there was not a big discussion.

[00:25:22] No, whatever. So I didn’t see that story fitting here. So that’s the other thing is repurposing the stories and coming at them from a different angle.

[00:25:30] Francine Sinclair: I think different. Yeah, that’s a good point. One story can have many different angles. Yeah. One topic can have many different angles. That’s why having your content pillars thought out ahead of time.

[00:25:42] And content people get so they just get so caught up about this with the content pillars.

[00:25:48] Kris Ward: Whip through them really quickly for us. We just have a few moments left. What would you call the content pillars in your mind?

[00:25:52] Francine Sinclair: They’re just main themes. Okay, main themes, I would suggest two to three, three content pillars and then have that fourth content pillar be about personal stuff.

[00:26:02] Kris Ward: Okay. So my content pillars would be one about sourcing, one about systems and processes and yeah, their productivity and then personal stuff.

[00:26:10] Francine Sinclair: For me, my content pillars are social media, market team, content repurposing and thought leadership, and then personal was another. So those are our content pillars and then within there you can brainstorm your topics and as you go about your day and your life, you oh, and then put it into, it just makes it easier. You never run out of ideas. So it’s just great.

[00:26:31] Kris Ward: Fantastic. Alright, Francine, thank you so much. Where can people find more of your brilliance?

[00:26:36] People

[00:26:37] Francine Sinclair: can find me on Facebook. I’m very active on Facebook. They can email me at I hang out on LinkedIn as well. So they can definitely find me there.

[00:26:48] Kris Ward: All right, we’ll put this in the show notes and hand this podcast, send it to a friend, one business buddy, cuz I think it’ll really make a difference for them and they’ll thank you for it later. So really helps us with the show, but it helps you do well with your business friends, right? So everyone else will see you in the next episode and thanks again, Francine.

[00:27:04] Francine Sinclair: Thank you Kris.