Stop Losing Key Connections! Master Relationship-Driven Branding with Jennifer Garrett

You can find Jennifer Garrett at:
LinkedIn: https://www.linkedin.com/in/movetheball/
Website: https://www.jenniferagarrett.com/
Podcast: https://podcasts.apple.com/us/podcast/move-the-ball/id1496665312

#PersonalBranding
#Networking
#KrisWard

Jen Garrett Podcast Transcription

[00:00:00] Kris Ward: Hey everyone, welcome to another episode of Win The Hour Win The Day and I am your host Kris Ward and today in the house we have Jen Garrett. Okay, Jen is a branding expert and we’re just going to get to it like we always do. Welcome to the show, Jen.

[00:00:12] Jen Garrett: Hey, Kris, thanks so much for having me today. 

[00:00:15] Kris Ward: Yeah, no, I’m excited to dive into this because, branding is one of these things and it’s, I think for the most part, it’s got a brand, a bad rap because it just generally comes off too vague.

[00:00:26] Like I’ll be honest, when I’m scrolling by, if I see somebody talking about branding, I think, ah ah, what do you know? Know your audience, be authentic, blah, blah, blah, right? But you dive deeper and you get into the whole being. What you call providing meaningful content. Now that in itself sounds obvious.

[00:00:45] It’s a little bit like living healthy, but what do you mean by that? Because I know in our conversation, it’s Oh, that’s a good point. That’s a good point. So where do we start with meaningful content? 

[00:00:56] Jen Garrett: Yeah, so for me, as Kris, I work with a broad range [00:01:00] of different people when it comes to their branding activities, whether it’s a pro athlete, a corporate executive or a business.

[00:01:06] And so it first comes down to who are like, what do you want people to glean from? Who you are or your business, right? Yeah. Know your audience, but what is it about you? What is it that, that, why would people want to be connected with you? Why would they want to know you? Why would they want to do business with you?

[00:01:24] When we know people do business with people they know and trust so that focusing on the connection piece is an important thing. But what is it that you want people to connect with you on? And so I think it starts there. What is your, when you look at your experience, when you look at your story, when you look at what you’re about, what are the things that you want people to really link up with you, connect with you, to come into your circle and to gravitate towards you because of, and so that’s where it starts.

[00:01:51] Starts, and then the content that you create is gonna be in alignment with those things. And yeah, there’s that piece of being authentic, which is part of it, but people don’t [00:02:00] just connect with you because you’re authentic. There’s something that you’re sharing in a story, a struggle, an experience, right?

[00:02:05] That is drawing people to why they want to know you, why they want to use you as a provider if you’re a business owner, right? So it’s really figuring out how am I going to connect with people and what do I want to connect with them on? Not just about the product or service I provide. 

[00:02:21] Kris Ward: Yeah, that’s a good point. I’m always, I’m a recovering Rushaholic. And if you’re not sure what that is, listen, we’ve got this quiz, check it out, freegiftfromkris.Com, K R I S dot com. And there’s, we found that there’s really five different personality types and we’ve worked with so many entrepreneurs. And for me, a lot of the clients I work with who are also recovering Rushaholics is, you just want to get to it.

[00:02:44] What’s it, what do I need to do, Jen, tell me what I need to do and just let’s get to it. And I’m always a convert. Tangible takeaways. Let’s get to the stuff. But some of the points you brought up, where I tend to not go to broader conceptual things, certainly on this show, but I think they’re worth revisiting [00:03:00] because I know too, when you say what is it about you?

[00:03:02] That’s the part where you have to not show up to what you feel like the game is started without you, or you take a look and think, Oh, I’m on LinkedIn, so I should be a little bit more polished. Or I remember the first few years as business, I always wore a business jacket. Cause I thought, I’m supposed to look professional, right?

[00:03:18] I didn’t feel comfortable in it. I didn’t think it was flattering to me. It was a uniform because I thought I want people to take me seriously, or I want to look like I’m serious about this, but it’s just you being you. And then things can flow from you a little bit more naturally. It’s going to, if you’re in misalignment with yourself, even though you think you’re doing the right thing, It just all unravels from there, right?

[00:03:44] Jen Garrett: Yeah, and you talk about you’re trying to show up in a way that felt unnatural to you, right? Wearing the business suit that wasn’t your thing or the jacket and so for me coming from a fortune 50 Background. I mean there’s this mole that you try to fit [00:04:00] into. Yeah as a celebrity And one of the things that I really had to embrace when I left corporate to be an entrepreneur was that I could let that go, right?

[00:04:12] Like I could be myself. I could showcase. Not that I wasn’t being authentic in the corporate setting, connecting with people, but you always like we’re more conservative on okay, how am I showing up? I don’t want to showcase any vulnerability because then it makes me look weak. Then people won’t want me to or won’t consider me for other positions, especially being a woman in a male dominated industry.

[00:04:34] And so when I became an entrepreneur, people were like, Jen, you should share these things about your life, such as being a single parent. And I was like, I don’t really want to share that. That’s not something that, I really want to, keep putting content out there. And I don’t use, I don’t leverage that a lot or mention a lot, but there are times when I do share things about how being a single parent, I’ve been able to achieve these things.

[00:04:58] And let me show you how I can help you [00:05:00] write a thing. So it’s. It’s finding pieces of your story that you want to connect with other people on. Another example is, as Kris, I also serve in the military. I’m an army lawyer. One of the things that it took me a long time to be okay with was leaning into the military community and trying to put content specifically for that group, but also to try to drive business there because I felt like.

[00:05:25] As an army lawyer, I’m not someone to Navy seal. I’m not an army ranger. When it comes to what’s the word I’m looking for? Significant responsibility. I didn’t feel like my accomplishments as a lawyer in the army, we all serve and we all contribute, but I just didn’t feel like people would find it noteworthy.

[00:05:42] And so I was like, why would I want to hold that out about who I am because people like, Oh, you’re just an army lawyer, right? And I had so many people that were like, Oh my gosh, Jen, you are looking at this the wrong way. Like you want to, those are your people, right? Lean into that, but people are going to be impressed with what you [00:06:00] bring to the table, not because you were an army lawyer, but all the other great things that you’ve done.

[00:06:04] And you have expertise in this branding area and working with pro athletes and helping people be successful in their careers, be on the uniform. So while, my job in the army is not the sexiest and the flashiest, right? Like I’m, I can still develop connections with that audience because I have served.

[00:06:24] And so I think it’s important for us to think through what are the, who do we want to connect with? What are the common points that we have in our backgrounds that we want to build tribes around, right? And then the business will come when the business is meant to come. If you go in it with just, I’m trying to connect with my people and find the right tribe.

[00:06:44] There’s a time and a place where the opportunities will surface, but that’s not what you should lead with. 

[00:06:50] Kris Ward: That’s a really good point. And I think that we get caught up in all these disqualifying things or things like myself. Like I know when I started my business, [00:07:00] my husband said, cause I’m, I don’t know, I’m just always I guess other people would describe me as it’s not that I think I’m a private person.

[00:07:06] I just, sometimes I just don’t think that is relevant. And we might be somewhere and you run into someone you haven’t seen a long time and they tell you their life story in 30 seconds. And then usually the low. Like the low lights, not the highlights. Oh, I haven’t seen you in a while since I’ve been divorced and I lost everything to my husband or whatever.

[00:07:22] And Oh, okay. Merry Christmas. And so my husband would say something like, Oh, why did, I’m always saying that’s not their business. I didn’t tell them cause it’s not their business. So he was like. If you’re going to start this business, you do know that people will have to know your business, right?

[00:07:37] You understand this concept. He was worried about that. So the point is, I think, to some of us, are not as good at sharing or what do you share or how much do you share? And yet it is the commonalities, right? So like you and I start talking and all of a sudden we both had this interest in formula one and we just lit up because it was like, Oh my gosh, did you see this?

[00:07:58] And you got to do that. And that’s [00:08:00] amazing. And all this other stuff. So it is those things that we think that are irrelevant, I know my team’s still on me all the time about Kris, we need more personable stuff in the feed. We can’t just be about business. And it’s okay, all I’m rock climbing, I’m kayaking, whatever.

[00:08:14] Is this good? What else? Or I’m just baking on this weekend, but I’m baking for my neighbor who’s going through chemo. And I’m like, okay, tell that story. I’m like, Oh my gosh. Okay. Understanding that does make us approachable and then people, and I follow people all the time that are high end marketers or something and I get to hear all about their day or their weekend and it makes them very relatable and I feel like I know them and yet somehow it’s very hard I think for most of us to turn it on us and understand that your story, your being, your week, your day is your brand really.

[00:08:47] Jen Garrett: Yes. Yeah. And I think too, it’s important that at the end of the day, we’re all human beings. And so we have so no matter what field you’re in, we all have similar things, right? People always talk about, we all put the pants [00:09:00] on the same way, but it’s we all have common. Things that we go through, we all have struggles.

[00:09:05] We all have issues, things that frustrate us. And so those are the things that you’re going to develop those bonds with people that are going to want to support you. And maybe they’re not someone that is going to buy whatever it is you have to sell. Like it’s just that they’re not the right audience for them or market for you, but they might know people, right?

[00:09:23] So they’re going to tell other people about your business. I have people that have not services, but have sent other people my way because they just weren’t in need of that. And so connecting with the people that you’re meant to connect with on a human personal level, through those stories and experiences, which does make up your brand.

[00:09:42] And that’s how you’re really going to continue to grow your business. Yeah, you can pay for leads and run campaigns and all that stuff. That’s all great too. But the most powerful way to market is still word of mouth marketing and leveraging in your circle. 

[00:09:57] Kris Ward: It does make a difference when someone shows up and somebody else [00:10:00] has sent them like, you’re in a good spot, right?

[00:10:01] It’s okay, they got them that far. Okay. So when we talk about branding, where do you want to go? What are the biggest mistakes we’re making or what are the things we’re overlooking? What do you feel like, what we really need to mention today? 

[00:10:14] Jen Garrett: Yeah, I think there’s a couple of things one consistency of content, right?

[00:10:18] Are you consistently showing up in the spaces that you’re supposed to show up? And when I say that, I shouldn’t just say content, because people think about digital content, right? Yeah, this didn’t seem are you showing up in your communities? Are you being present? Are you putting yourself out there?

[00:10:34] So if that’s who you’re serving, versus just people online in a different market? Yeah. Are you showing up physically and in person to the places that you need to want a consistent basis so that you can remain top of mind with people. And then what goes hand in hand with that is it’s not just about showing up for showing up sick, right?

[00:10:52] What are you putting out there? Is it a value? Are you serving the people? Are you only focusing on buy my stuff, right? Or are you [00:11:00] connecting with people? Are you also providing value that people don’t have to pay anything for? That’s useful because if you are, then people will want to pay for the stuff.

[00:11:10] Once they’re bought in yes, this person can help me to solve whatever it is that I’m trying to figure out. So I think that’s important. And then also with that. So there’s a consistency part of showing up and putting out content that is being of service, not just selling. 

[00:11:26] Kris Ward: Let me jump in there for a second. Cause I want to point something out. I, something I overlooked my business for a very long time, and I know you’re really good at this, probably, I don’t know how long, but for me, I overlooked this for a long time is I realized when I started doing my podcast, oh my gosh, we’ve been doing this now, ah, almost five years.

[00:11:42] And when I started doing it, and then I was starting to get really amazing guests on the show, and I was really super excited and made these connections. And then you’d be all excited and you like support them in the feed. And here I am on LinkedIn commenting to different people or whatever. And then of course the next exciting guest would come on and all of a sudden the feed starts doing a [00:12:00] wider circle.

[00:12:00] And I realized, Oh my heavens, I haven’t connected with so and so in a while. And you’re just expecting that somehow you’re going to remember it or it’s in the feed. And I realized that a lot of my business. In previous years, I was rotating relationships instead of maintaining them because I didn’t have a reason to connect with you.

[00:12:17] And it’s I don’t want to send you an email and say, let’s have a virtual coffee. And then hopefully you say no. Cause I really just want to have the idea of I reached out. There’s no reason to reach out to you. It was this very simple thing I did. We actually made a little training, like two minute training.

[00:12:30] I show people all this as a gift and they love it. And I just have a simple spreadsheet and it’s called my networking sheet. So it’s going to, how we met, it’s a little screen, like one inch picture of you and a few details about you. Like in your case, it’d be like, aside from professional and say, okay, she loves formula one and just a few things.

[00:12:46] And then I have Google docs attached to it that I can say when we last connected, or I sent you a referral for your show, or I did whatever. So that I remember, when I look, Oh yeah, I’ve sent her three or four guests for her show, or I reached out and did this, or I sent her a video at [00:13:00] Christmas time, what have you.

[00:13:01] And I think that’s the biggest thing too, is putting something into these relationships or going through that list and finding a reason to connect or even not connecting, just going and say, Oh, I’m going through my list. Okay. Let’s go and support some of their posts or go do that. Like we’ll leave them an audio message, right?

[00:13:17] So I think the maintaining relationships, I’m ashamed to say I dropped for many years and On a very shallow level, there’s people that I had connections with that turned out to be very significant people in their niche. And I just, it wasn’t that I neglected them. I had no reason to reach out to them and I lost that relationship.

[00:13:39] So I know you’re very big on relationships. And I think that’s something that, I do get compliments on that. People say, Oh my gosh, Kris is a connector. Now that’s becoming part of, what they perceive as my brand or that I’m nice or whatever, but it’s just investing that time or being strategic about it is very purposeful.

[00:13:57] Jen Garrett: Yeah. I think that’s important to do. And [00:14:00] it’s something that I, not to toot my own horn, but it is something that I do well, but I do, I enjoy it. Like I like to make people feel good. And I like to make people feel like, they’re special. And then I thought of them, we’re all busy, no matter who you are, what you’ve got going on.

[00:14:15] We all have things and more things pulling at us than we have time for, right? And so I think it’s important to be very intentional and deliberate every day. I spend time thinking about okay, who should I connect with today? Not new connections, but reconnect, send a note to not one thing I do is.

[00:14:33] And Facebook, as an example, makes it very easy because it alerts you when it’s someone’s birthday, right? That’s one thing that I do every single day. I take time out of my day and I send birthday messages because it’s simple. 

[00:14:44] Kris Ward: Can I add to that? 

[00:14:45] Jen Garrett: Yes. 

[00:14:45] Kris Ward: What I did, I don’t know if what you do, I took a picture of me.

[00:14:50] I got balloons that say happy birthday and I took several pictures, like different versions of me smiling and pointing at the balloons, happy birthday. So that when it’s your birthday, I send you a big [00:15:00] picture of me holding balloons for you. So it’s not just an emoji or message or whatever, like I really jump on the page because it’s like I’m sending you a personalized picture on your birthday of me holding birthday sign, but obviously it’s been reused, but it stands out in the feed, right?

[00:15:15] Jen Garrett: And that’s the important thing too. It’s the standing out part. Yeah. So what I do on Facebook specifically is I don’t post in someone’s feed. I actually send them a messenger and messenger because that way it’s not just going to get lost in the feed, right? And I’m, I have my little message, whatever I’m going to say.

[00:15:31] And I can’t tell you how many people and many of these people I’ve never personally met before, but we’ve been connected for years on Facebook. Oh my gosh, Jen, the fact that you would take time out of your day, we know how busy you are. Like this means the world to us. And so you’re just staying top of mind and you’re.

[00:15:48] You’re continuing to strengthen that relationship, right? And keep it going. That’s just one thing. There’s many different things that I do to stay in touch with people, but it’s also about being memorable. So that way people do have [00:16:00] that positive impression and if you’re doing it right, they also know what you do for your business, right?

[00:16:04] So then they’re also thinking about if they have somebody that might be in need of your products or services. They can send them along at least pass them. I say, you should connect with Jen Garrett, and see if she can help you. So I think that’s important is maintaining relationships that we’ve already had.

[00:16:19] It’s not just about continuing to connect with people, although you do also want to connect. with new people. So it’s a multi pronged approach. But for me, and you mentioned the spreadsheet, so I I don’t have a spreadsheet, but it’s like a mental spreadsheet in my head. I am very blessed with having a really good memory.

[00:16:37] But I’m just like, okay, I should probably put this in a spreadsheet because there’s only so much space. 

[00:16:41] Kris Ward: Yes, Jen, because one thing we say a lot here, I say this all day long. Business does not run on memory, right? So that’s frightening to me. That’s in your head. That’s not good. You can’t we just have to accept we need to do sound. It’s very simple. I will send you a copy of mine. It’s very well laid. It’s very simple. And I think [00:17:00] I know for me too, like I’ll do that a lot with LinkedIn. I’ll leave somebody audio message and people act Oh my gosh. I don’t know. Like I got dressed and drove over there, made some big effort.

[00:17:09] Oh my gosh. I’ve never got audio message before. I’m like. Okay. At the end of the day, it’s also just a lot quicker and it has much more impact because if you type something out, A, it takes you too long and they just skim it, but B, how you speak, or if I say, Oh my gosh, I love that post you did. It was so funny versus you read that.

[00:17:30] We know science shows us that you read, when you read something, you read it in the mindset that you’re in. So let’s say I’m frustrated. I didn’t get on zoom was giving me a hard time and now I’m reading something I’m reading in a frustrated tone. So it’s misinterpreted and all this other stuff. So leaving audio messages nothing, but people get such a kick out of it and then you’re connecting with real person. 

[00:17:50] Jen Garrett: The nice thing about that is a couple of things. One, it’s not something that everybody does. So you’re standing out, right? Because it’s easy for people just to write a little note. It’s not much more, it’s [00:18:00] not more effort for you to create an audio note, but people view it right.

[00:18:04] It’s wow, you did that for me. And so it’s a way for you to be more memorable. And I think that’s an important part when it comes to branding. It’s not just about that. You’re showing up. And putting content out there. It’s about people are remembering you, right? And when you look at from a big corporate standpoint, you see these commercials on TV or YouTube ads or wherever, right?

[00:18:22] Like the ones that are done right and are memorable like you remember forever, right? There are things like McDonald’s back in the day we loved we love to see you smile. Was there a slogan a long time ago right now? It’s i’m loving it which i’m I don’t think it’s as great but you know the we love to see you smile was all about people and smiling and they’d have little kids smiling and that campaign was probably 20 years ago or longer, right?

[00:18:45] But I still remember it. And so while we’re not necessarily looking to have that long lasting effect, although we can it’s just being memorable with the content that you’re putting out and the interactions that you’re having, not just digitally, but when you’re interacting with people. 

[00:18:59] Kris Ward: Yeah. [00:19:00] A hundred percent. Oh my gosh. Yeah. You bring up some really good points on that one. So and to be memorable, I think what we just need to keep driving home is just be you. Just drop the guard and be again, not worried so much about how you represent yourself to the masses. Then just look at all this as one relationship at a time.

[00:19:21] Even when you’re posting something, you’re speaking to one person at a time. One person is reading this one at a time instead of, I think I know I fell into the bad habit at first with social media where I misunderstood it as presenting instead of talking. Like even you’re doing a video, it’s like a presentation.

[00:19:37] I’m presenting to people instead of talking to them. So just, I know we all want so much more for our business, but you’re doing it one person at a time. 

[00:19:45] Jen Garrett: Yes. And I think something else to remember, too, is like, this is a long game. It’s not what results I’m going to get tomorrow. Like you just have to be consistent with it.

[00:19:53] And when you do it the right way and you consistently put out this content and are connecting with people, like the results will [00:20:00] come. You don’t necessarily know when and where, and people remember too. So there’s also a time and place for when people need you, it might not be today. It might not be tomorrow.

[00:20:08] Might be three months from now, but if you’re not continuing to show up, then three months from now when they need it, they’re not necessarily thinking about you because you haven’t been showing up, right? So I think that’s an important part as well. You have to continue to be visible. So people know it’s all about.

[00:20:25] It’s not just about who knows you. It’s about who knows you when they need that thing. And then so yeah, draw the linkage then. Okay. They’re going to reach out and say, Hey, I want to talk to you. I need the service or whatever it is that you offer. Let’s have a conversation. 

[00:20:40] Kris Ward: Yeah, I always think about accumulation on the lines of like snowflakes.

[00:20:44] So you get one little snowflake in your hand, it just melts, it’s nothing, but enough snowflakes bind together and they shut down a city and an airport and everything, right? So it is the accumulation of that for sure. Oh my gosh. Okay. All right, let’s go ahead.

[00:20:57] Jen Garrett: I think is important is [00:21:00] people will do business with you if they know you care about them as well, genuinely care about them.

[00:21:05] So you’re in your interactions, like it’s not about the transaction, right? It’s about connecting as human beings. And if they think that you genuinely care about them and their best interest, when they need you, they will come right. And if they don’t think that, then they’re going to go somewhere else.

[00:21:21] Kris Ward: Yeah, that’s, we, and we could be reminded of that every day, because even though you can be a very loving, caring person, but you get distracted by the game of business and you start to look at it like, like a little monster in a video game, trying to eat a certain amount of balls and you’re like, okay, I have, unfortunate a lot of the people I deal with when they come to me, they’ve just been working so hard for so long thinking once they get past this next thing, things will be different.

[00:21:47] All of a sudden it’s 10 years in and they’re working on these crazy hours. And when you’re in that panic and rush mode at all times, just trying to race the clock, you, it’s hard to be present. It’s, you’re just looking at everything is, am I being productive? [00:22:00] Productivity is like, Oh, I spent 15 minutes on a zoom call with this person and didn’t turn out to be anything like, Oh, that was a waste of my time.

[00:22:06] I should be over here doing something. But to your point, relationships are this chain of little moments that really have an impact and you don’t know how it’s going to really make such a difference in your business, in your life. 

[00:22:20] Jen Garrett: Absolutely. 

[00:22:21] Kris Ward: Yeah. Okay. What do you think is one of the biggest things that people miss with branding that they misunderstand?

[00:22:27] Jen Garrett: Aside from what we’ve already talked about I think it’s just there, there many people are so short focus on I didn’t get the results from this thing that I put out. And so I’m going to go do something different. Whereas what you really just need to do is continue to focus on strengthening that brand and that aspect and connecting with people on that particular element.

[00:22:47] Like it doesn’t mean that was a failure. You just haven’t done it long enough. And I find in today’s day of, instant gratification or that we need that, like it doesn’t work that way. 

[00:22:58] Kris Ward: You’re keeping score twos quickly. [00:23:00] 

[00:23:00] Jen Garrett: Yes, exactly. 

[00:23:01] Kris Ward: Okay. That does really matter. And I also know, we’re dabbling a little bit with social media, but I had this conversation with somebody the other day and I’m like you’re posting stuff on LinkedIn and stuff, but you need to be on there.

[00:23:10] You need to participate. You need, it’s networking. And she’s I don’t want to be on social media all day. I’m like I’m not talking all day, but I’m talking about 20, 30 minutes a day. You can’t just post something and then leave and expect the people to flock to you. And when you see someone where you perceive them as an influencer and they’re like, Oh, they just post and they don’t engage a lot, but that’s today.

[00:23:32] They earned it. They may have been doing this for now 12 years. That’s how they created their following. Be mindful. You just, again, back to relationships. You can’t just, as they say, ghost and post. Networking, social media, all that is at the end of the day. I know it sounds boring and redundant, but it’s about relationships and maintaining them.

[00:23:50] Jen Garrett: And another thing that I think is important to you from a branding outside of social media too, is understanding your unique value proposition. That sounds very basic, right? But a lot of [00:24:00] people struggle are you clearly articulating what it is you bring to the table and why people should be working with you over somebody else.

[00:24:08] That’s an important thing because people always wonder a lot, and oftentimes, we’re trying to charge what we’re worth, right? Sometimes that is more than what people are expecting that they’re going to pay for a service, right? And so if you can clearly articulate the value and how you’re able to help people and show results, then, that’s going to help instill in them that they are you are worth investing their money into to get the results they’re looking for as well.

[00:24:33] And that’s, I’m speaking, if you’re a service based business, obviously, and if you’re a product based business, then, your product should obviously be high quality, but it’s again, how are you different from the competitors? And I think a lot of people aren’t necessarily thinking about the differentiation game of it.

[00:24:48] It’s just this is what I have. And it’s you need to be a little bit more. You spruce it up a little bit and be able to articulate why should someone spend their hard earned dollars with you versus somebody else. [00:25:00] 

[00:25:00] Kris Ward: I think you get distracted when you’re always looking, especially on social media, you look at people who you think are doing it bigger, better, faster, stronger, perceived to be making more money than you and all this stuff.

[00:25:09] And then you think, ah, okay, this is what we’re doing wrong. I need to be more like that. So you’re always looking out and setting in you can’t see. the prescription when you’re in the bottle. And it’s very easy to get distracted and start going down different pathways. But to your point, just be you, just as Jen says, suit up, show up and move the ball, right?

[00:25:28] Jen Garrett: Yes. 

[00:25:29] Kris Ward: Okay, Jen, where can people find you and find, so they get more of your brilliance? 

[00:25:34] Jen Garrett: So I also host a podcast that’s called the ball. And so you can go to any podcast platform and just search, move the ball. And you’ll find me there. We talk about high performance and business. I have a lot of pro athletes and fortune 500 C suite people, really successful entrepreneurs.

[00:25:51] As well on the show talking about how are they able to differentiate themselves so that they could be elite at their respective fields. So that’s the podcast. And [00:26:00] then you can go to my website, which is get inside the huddle. com. I use a lot of sports references. So you’ll find that’s a big part of my brand.

[00:26:08] There, you can learn a little bit more about me. You can check out the books that I’ve written. I’ve got a few work. Books as well. One on value prop specifically. But yeah, so those are the big places that you can find me. And then on LinkedIn, I’m big on LinkedIn. I have a newsletter called the executive edge.

[00:26:23] And if you want to just search the hashtag, move the ball, then my stuff should pop up and you can find me easily there. 

[00:26:30] Kris Ward: Okay, we will make sure all of that is in the show notes. Thank you, everyone. Thank you, Jen, for your time, your energy, and we will see you all in the next episode.