Colin Scotland is a Marketing Communications Specialist. Sounds heavy? It’s not. Listen in as he shares little actions that can give you big results.
-how to reach backwards so you can move forwards faster
-why chasing new business can slow you down
-the secret to a real connection and more business
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Colin Scotland Podcast Transcription
[00:00:23]Colin Scotland: I’m actually on a lung connection.
[00:00:03]Kris Ward: So when you said rock solid, well, it, maybe you just cause you switched to cut out there. Okay.
[00:00:11]Colin Scotland: Yeah. Well, yeah, it should be good. It’s showing me that it’s got a good connection.
[00:00:17]Kris Ward:Perfect. Okay. So let me get some.
[00:00:23] Let me get some,
[00:00:28] some housekeeping here
[00:00:33] so we can get a big smile. Oh, I got all this paperwork here.
[00:00:44] Okay. Perfect. All right. So recording these timers. That’s it. Okay. So, my audience. Oh, and we got your name Colin Scotland, right? Yes. Can’t mess that up. Sometimes I find after interviewing somebody’s whole friggin thing and you see them online for months and then their name is Anna, but then at the end they say, oh yeah, look it up on it.
[00:01:11] And I’m like, I’m calling you for a half hour. Cause you don’t realize, you never said it out loud until they say it at the end. Now I don’t care if your name is John Smith. I go it’s John Smith, right? So anyhow.
[00:01:24]Colin Scotland: How long are we running for today?
[00:01:25]Kris Ward: Like 20 minutes. 20 minutes. That good?
[00:01:28]Colin Scotland:Yeah. Yeah. It’s all good.
[00:01:29] It’s all good. Blocked out the time. So.
[00:01:32]Kris Ward: Perfect. So it’s very conversational. If you say something that I think, oh my gosh, I really want to unpack that. I try not to speak over to you, but I can’t promise that at all. I do try to put my finger up so I can jump in so you can pause it like wind up so I can jump in and ask you a question.
[00:01:49] Okay. So you call yourself a marketing communication. That’s your thing? Marketing communication. Okay. All right. And check names. Sophie record timer, set, gallery view, clap.
[00:02:09] Okay. All right. We’re good to go pretty much.
[00:02:21] And it’s going to be on YouTube as well, so you’re good. So you’re on video as well. Okay, cool. Just, you know.
START[00:02:28]Kris Ward: Hey, everyone. Welcome to another episode of Win The Hour, Win The Day. I am your host Kris Ward, and today we have Colin Scotland and he refers to himself as a marketing communication. Well, he doesn’t say guru. I’m going to call him that. All right. Welcome to the show, Colin.
[00:02:49]Colin Scotland: Thank you for having me, Kris. It’s a pleasure to be here.
[00:02:52]Kris Ward: Okay. I love just to dive right in. Okay. So first of all, marketing, such a broad umbrella, but what you’re saying is, look, you like to swim in the opposite direction. You’d like to look at more minute tactical things that don’t require a big marketing budget or a huge strategy, but there’s stuff that we can do every day, all day.
[00:03:13] That really is under the umbrella of marketing. Is that correct?
[00:03:16]Colin Scotland: Absolutely. Yeah, because it’s all about the relationships that we create, Kris, and often people confuse marketing with the tactics. The tactics alone, don’t drive relationship people, drive relationships. There’s a big difference there, right?
[00:03:32]Kris Ward: I think for so many of us, you know, I’m a marketing strategist by trade as well. And what it sounds like, it always sounds like big budgets, pushing a message out, but really marketing is, you know, is anything you do to communicate your brand, your expertise, your whatever. There’s so many pockets and elements to marketing.
[00:03:51] So with you, I know we were chatting a little bit, one of your passions and I can’t wait to dive into this. Cause I’m all about this myself, this customized outreach. And you talked about doing videos, correct?
[00:04:05]Colin Scotland: Yeah, so you’ve always got to be looking for four ways that you can Zig when everybody else is zagging, right.
[00:04:12] Ways that you can swim against the stream. And so doing things a little bit differently is what drives that. Video is such a powerful, still underutilized medium.
[00:04:26]Kris Ward: Yeah. Is that interesting to me because I’ll tell you, and I almost hate talking about it because it’s my secret weapon up until this point until everybody else does it.
[00:04:35] So I use, I mean, there’s all these really great plot platforms out there now. And I use BombBomb. We were still lucky. We had the founder of BombBomb on the show as well. And what’s fantastic about this is not only is the video, but what happens is when it seems that in their email, they see a little gift.
[00:04:53] So whatever I do, for the first three seconds, they see me holding up their name or doing whatever. And I get a lot of compliments on that. Like a lot, even when somebody, let’s say, introduces me in an email introduction to somebody else, I don’t send back a reply. Even though they sent me one now, written out, I sent them back a video and said, Hey, I’m really super excited to meet you.
[00:05:14] And I, and then it, you know, I’m a breathing person with a tone and a personality. And the response I get is instantaneous, like we’re instantly best friends and they just love it. And they think they should, it was such a personal touch and all this other stuff. And honestly, honestly it took me way less time than typing it out and, you know, and then when you’re trying to be charming and you’re replying to an email, I find that much harder.
[00:05:37] Backspace, backspace, backspace, make it look like, you know, like adding conversational chat to email, I find it a little harder, right? So, yeah, that is something that has really worked for me as well as the video outreach.
[00:05:52]Colin Scotland: Me too. One of the most opened emails that I’ve ever sent is, Hey Kris, I made you a video…
[00:06:00] And that just that in itself is so powerful and you’re right. It’s actually people who think, oh, it’s a bit scary. It’s a bit daunting. It’s difficult. It’s easier than typing because you don’t have to, like you say, introduce, introduce the conversational elements, write it, rewrite it. Wow. It’s easier and infinitely more powerful because it feels very personal to the person that you send it to, because it. It is.
[00:06:25]Kris Ward: Yeah, it really is. And you know what, though, it’s interesting to me where it begins and ends because I have tested that with, our email broadcast. So I thought, oh, it’s easier just to do video than to write out a thing every week. And I didn’t find that worked as well, because I think what people could do is they can scroll the email really quickly and hop into some key points where the video, they have to press play.
[00:06:46] But I guess, you know, as we talk, as I’m talking out loud, you don’t need to participate. I’m now sorting all this out myself, I guess, as I, as I guess, as I talk out loud, it wasn’t a personal video to them. So it was, you know, it could be interpreted as here’s going to be a pitch or I have to open the door and walk in and see what she wants to share, but it’s not directed at me. So you’re right. It’s the customized outreach that makes it so powerful.
[00:07:10]Colin Scotland: It does. But what you’ve got to people have to appreciate is. It’s always a trade off. There’s always a balance between the individual. So me sending you a video, Kris or me sending a video out to a list of 10,000 people, there’s a balance we’re looking for, we’re looking for mass customization, you know, and you’re trying to find that balance between
[00:07:34] absolute personalization to the individual and the personalization of the essence of the personalization at scale, because it depends doesn’t it on your niche, your industry, what is possible if you’ve got, I’ve got clients with hundreds of thousands of people on their email list, it wouldn’t be possible to do an individual video to every single one of those guys.
[00:07:56]Kris Ward: Right. Now, when you talk about that, you know, one of your passionate conversations is about overlooking the contexts that we already have. So reaching out, and as you say, watering those relationships, what does that look like for you? What should we be doing there? Spreadsheet? How often should we do it? How do we track that?
[00:08:18]Colin Scotland: I’ve lost track of conversations I’ve had with clients. And when I ask them, what are you sending out to people that have already paid you money that are already doing business with you? They kind of look back at me with glaze eyes, you know? And so just having a mechanism, a process whereby you methodically reach out backwards to the people that are already in your world.
[00:08:43] You’ve already done all of the hard work to build relationships, to create connections, to actually transact with these people. And yet often we let them fall off a cliff. So practically reaching out to five or 10 people who you’ve not lost contact with. Who you’ve not spoken with engaging with these people can be so powerful because the reality of growth of any business doesn’t come from new business, it comes from repeat business, from referral, from social shares, from recommendations.
[00:09:17] And that comes through relationships. This is why the mistake most people make is they chase new business businesses. Massive brands aren’t created by chasing new business. It’s a part of it. Of course it is, but it’s not the be all and end all be all and end all. Is that relationship that you develop, grow and then nurture with existing clients?
[00:09:40]Kris Ward: I think for me personally, and it’s so interesting, like, you know, marketing again is such a broad aspect. And even as a marketer, it’s like trying to operate on yourself. So what I would say is I know for me with my private coaching clients and we have different levels, so we’ve got one-on-one and then we’ve got one to group, but the groups we have, they’re still kind of private because the biggest we have in those groups are three people.
[00:10:03] So I would send them videos cause I see them. Three times a month. Right? However, we are now about to start what we call Winners Circle. So we’re going to really get into some group work where, you know, we can have whatever 50 people in this group, you know, as a long-term goal, we’re going to be doing hot seats Q and A’s and all this stuff delivering a lot of value to these people on a weekly basis.
[00:10:23] And it’s going to be live. So it’s not, you know, it’s not, info-product, it’s group work, really powerful group work. So I think what happens is I’ve always dropped the ball on, you know, we talk about your existing clients, well many of myself, service-based entrepreneurs and ones that are you guys out there listening to often have just whatever 10 or 15 clients they deal with all the time.
[00:10:44] But I think. Now that we talk about this out loud, this is like business therapy. You people just do what you do. And we have talking to Collin. I think when I start the group and the group starts to get powerful, then that’s where I can lean into what does work for me and send somebody a video saying, Hey, thank you so much.
[00:11:00] You know, I really enjoy your participation in the group. This is what I think you bring to, I’m really glad to see you learning how to do this. Boom, boom, boom. So sustaining and nurturing those relationships. You know, that may be even our scale is something that I think I might’ve overlooked until I spoke to you too.
[00:11:17]Colin Scotland: It’s overlooked by most people and you can do very practical and simple things. I’ve just come off the back of one of my mastermind groups before we chatted today. And I made myself a few notes in the call, some of the stuff that some of those people, this, a small group of six entrepreneurs, some of the stuff that those guys contributed in that session really bowled me over.
[00:11:39] So I made notes. And then later today or tomorrow, I’m going to record those guys a short video message to say, Hey, Aliyah, that contribution you made today was just outstanding. And I would love for you to consider how this could work for you in that area. And just to layer on that value. That’s bringing back, that’s a very small, but really achievable step that anybody could take. It’s just, it’s an approach rather than a step, I guess. Isn’t it.
[00:12:06]Kris Ward: Yeah. And what I do is like, I guess we’re also busy and we’re going so fast and all this stuff. Although anyone that listens to me knows I’m all against that. I’m all about stopping you from working so hard. That’s the foundation of everything with Win The Hour, Win The Day, but what happens is you jump into your email and the goal is always like a video game just to
[00:12:26] Squash squash, squash, get through all your emails. And I know that just earlier today I was introducing to people that a woman was on my show and I had been on the other person’s podcast and I thought, oh, they would be a good match. She would like this person. I’m going to send a referral. Hey, you might want her on your show.
[00:12:41] So I sent a video to both of them, like talking to both of them in the one video, it took me like three minutes. I said, look, you know, Jana, you’re a really bright light. I think you’re going to love Tracy because she’s just got this infectious way of sharing about pricing, and I think you guys are really going to be a good match.
[00:12:57] So of course I’ve thrown a few compliments in which were sincere. And I truly mean, then I get the, you know, then I get the emails back like, oh, you know, it’s like, I just, you know, went through the list of saying you’re tall. You’re pretty, you’re smart. Like, you know, like it’s like, I gave them a thousand compliments and
[00:13:16] I keep hearing all the time that no one else is doing that, but I just think if nothing else, how much time does it take you to say something nice to someone?
[00:13:27]Colin Scotland: Oh, absolutely. And listen, at the end of the day, relationships are born through affinity. And so what you’re doing by sending that personalized message, given those genuine compliments is you are creating affinity with that person that you can’t do in the written word in the same way, because much like, you know, we get a card from a loved one and we opened that card and we feel the energy of emotion from that loved one
[00:13:52] that’s transferred out of their spirit down through their arm, into the ink, into the pan, onto the page. We feel that emotion. And so video is such a powerful way of conveying that same emotion in a very natural, natural way.
[00:14:07]Kris Ward: So, yeah, I wonder, right. It really does. And the tone is everything because you can’t capture that tone in email.
[00:14:14] And then also people there’s studies that show that when you read something, you are reading in the mood that you’re in. So if you just had something that was a conflict, right. And then you re like, you know, whatever. This will never happen, but let’s say calling you and I were having a little bit of a contentious issue about service and I’m, you know, I’m one of your clients or something.
[00:14:33] Then when you reply back to me, which is one of my rules with us is like, if there is anything that needs to be addressed, you do not do it through email because. Then it’s just like a quarter log and back and forth. There’s no closure. We just, we solve the problem. We jump in, make a phone call, do whatever, you talk to the person, but let’s say you sent me a video.
[00:14:52] Cause I’m like, oh, I thought there’d be more to this or whatever. I’m not entirely sure. I’m happy about the service when you read back, send it back to me. Hey Kris, you know, I’m really sorry to hear that. And you start talking, I’m reading it in the irritated tone that I’m in. So even if you say have a good day, that’s going to come up.
[00:15:09] Yeah, have a good day. So the studies have shown you’re reading the email based on your emotional, you know, pivot or starting point from where you’re at. So that really lose a lot of control when you’re writing back and forth and misinterpretation. And I know I often skim emails and think, oh, like later I’m like, oh, they didn’t mean it that way.
[00:15:30] Because I skipped, I was reading so fast. Right. But the other thing too, I noticed I was talking to this gentleman on Facebook and he had just been wonderful. Always making comments on my posts and stuff. And, and then we decided to connect. He was going to be on the show. Well, we’ve been going back and forth for like six months.
[00:15:47] Then he shows up on the show and he has a phenomenally thick Australian accent. And I’m like, hold on now. I thought I knew you. We’ve had conversations for six months. And in my head, I had a completely different person. Like it really changed who he was by hearing his voice. Right. So it can’t really be a relationship if I, all of a sudden go, whoa, I have to redo everything that I’ve said to you the last six months. And now put it in with a really thick Ozzie accent. Right?
[00:16:18]Colin Scotland: How interesting that we interpret. We interact with the world around us based on what we see here in our heads.
[00:16:26]Kris Ward: Fabulous. So tell us, what else do you think we’re dropping the ball on? As far as this goes.
[00:16:31]Colin Scotland: What you’ve just shared there, right? relationships are born through affinity.
[00:16:53] That way that you’re doing right now, because often we just go through the motions and our automatic response. Don’t we? And so. When was the last time that you sent a text to a client? When was the last time that you emailed clients outside of the ordinary run of things? You know, outside of the ordinary cadence, because what happens much like routine and habit and all of that, we fall into a cadence, a rhythm, you know, I wake up at six 30, I run, I meditate, I journal, I do this, I do this, I do this.
[00:17:22] And that cadence often becomes a constraint to how we operate. So always be trying to always try to look at how you can expand or break free of that or completely throw it out altogether. Right? What could you do totally differently? How could you flip things on their head? How could you flip that entire schedule upside down so that you are really breaking the pattern in a way in a positive, in a positive way?
[00:17:51]Kris Ward: Cause that’s interesting. The very first thing I do, I would make a schedule to do that. Now you’re telling me to get rid of the schedule. I feel like, okay, we have to do this once a month, whatever. Okay. So give, so in my way, people, we don’t have my cell phone. We don’t communicate, I control points of entry as far as not having distractions and stuff.
[00:18:10] Right. So I’m not a big advocate for me and my clients with texting and stuff like that. That’s not how we roll, but I guess what you’re saying is be creative with the touch points and don’t limit it. Video is an awesome way, but make sure that it’s conversational. And then, you know, I hate to say this, I won’t name the person, but, somebody I’d done some work with six months ago and then they got busy and like, I was a client of theirs and I reached out a couple of times and they
[00:18:37] didn’t get back to me. And then the third time they got, because I had a question, they got back. I mean, the relationship is over as far as fees go, but then the third time they got back to me, it was like two months later. Well, I know their business has gone through some changes, so now all of a sudden they’re reaching out to me.
[00:18:50] Hey Kris, how are you? Well, he’s doing a mastermind and he’s looking for like, no, no, like you didn’t, you were too busy to answer me before. No, I’m good. And then you knew I was getting all these baiting questions. Oh, what can you leverage? Like, whatever. So I guess the point you’re trying to make is, or making very eloquently is just, don’t reach out to people when all of a sudden, oh, you know, businesses are drawing up.I have to go out there and make some friends again.
[00:19:16]Colin Scotland: How many times do you see celebrities doing the rounds on the talk shows? And it’s like, oh, I haven’t seen this guy for a while. He’s got a film coming out. He’s got a book coming out. There’s a new TV series. It’s and you see it with marketers, with entrepreneurs, all of a sudden their ads start appearing in your Facebook feed.
[00:19:35] And it’s because they’re launching a product they’re launching a service. And so, you know, there’s a… We’re all savvy now. We’re all we know. We can smell in authenticity a mile off. So the reason for saying, throw the schedule out of the window. Yes. You’ve got to schedule things. It’s not what I’m saying really well, but the idea is that you find your expression of what personalization means to you.
[00:20:00] And to do that, you’ve really got to try and experiment. Haven’t you, you’ve got to play with the things that work for you. And like you say, Kris, get creative with it.
[00:20:08]Kris Ward: Right. Okay. So that’s a good argument. So it’s the personalization of it, where we often just get you just dive into business mode even, and also leverage mode as much as I’m all up.
[00:20:21] Like I’m all about Win The Hour, Win The Day is all about leveraging everything. And I believe in what we call the 60/40 W.I.N formula, you should be in “creation mode” 60% of the time, “admin mode”, 40% of time. And most entrepreneurs are in admin. Administrative mode, 80% of the time. Right? So they’re always trying to crawl out of, you know, the administrative, the web of admin.
[00:20:42] So I’m all about that. But having said that, as I say to my team, there’s things that only I can do, only I can send a video to somebody from Kris, only I can show up on somebody else’s podcast as a guest. So then I’m really careful and crafting my time, my schedule stuff so that I can show up and personalize the aspects that do need to be personalized.
[00:21:06] And I think what you’re saying is: so many people that’s not even on the radar.
[00:21:10]Colin Scotland: This is all about leveling up. Isn’t it? If you haven’t any kind of schedule in the beginning, you need to have one, right? When you’ve got a schedule, you need to make sure that you’re working. You have the systems that underpin you.
[00:21:21] So you are staying in the area that is focusing on income, generating tasks in the business, focusing on the things that are going to scale and grow the business. In order to do that, you have to have freedom within your schedule. You know, the things that you can do today that will move the needle that will make that difference.
[00:21:39] Does your system, your process, your people, everything that’s in place afford you the freedom to choose and decide. That’s the thing, isn’t it? Because a lot, yeah. There’s a lot of people at a lot of different levels. And for some people just to have the schedule in the first place would be such a win that would give them such power and empowerment to drive their business forward.
[00:21:59]Kris Ward: Yeah. Yeah. Yeah. And as I said before, in this show, it’s sustaining relationships instead of rotating them because it’s so easy, man, time goes flat fast, and all of a sudden it flies by and you’re like, oh, wow. Like I’ve lost that relationship because I just didn’t sustain it. So, you know, that was a painful lesson for me is it’s not that I meant to drop relationships.
[00:22:23] You just got busy. And if it’s not part of your personalization and marketing, boy, you blink. And it’s like, what, what it’s Christmas skin? What are you talking about? Right.
[00:22:36]Colin Scotland: Yeah. You know, if we have flowers in the garden and we neglect to pour water over those flowers, they’re going to wither and they’re going to die.
[00:22:43] Relationships are exactly the same. Exactly the same. They need water to survive your personalization, your video, your outreach, all of these things that we’re talking about. That just different forms of water in that flower, that plant.
[00:22:57]Kris Ward: Yeah. Good point. That I’m not a great gardener, but I do have the basics down.
[00:23:01] I do need to water them. Okay. So we talked about also, you said, you know, sometimes even a personalization email saying, Hey, this is what happened this week. I constantly struggle with that because I’m a bit of a creature of habit. I always have what I call pajama itis, meaning that when it gets dark, if it’s seven o’clock in the winter or it’s eight, nine o’clock in the summer, I need to be in my pajamas.
[00:23:25] So I like to be home and I’m not very, I don’t live a big life. Like I enjoy my life. I bike ride. I do things like that. But I’m not here there in yonder. I don’t have all kinds of things happening to share with you. The things that I like, but, oh, I look, I tried a new recipe. Like I just don’t think that’s going to rock your world.
[00:23:44] So I always struggle with them when they ask you to tell me what’s happening this week. Well, I had fun at work
[00:23:52]Colin Scotland: You know, that’s really a great point, but the bottom line of all of this is that we all breathe the same air. We smile. We feel the same joy. We smile. We share the same emotions.
[00:24:05] We shed tears. We feel anger. We feel all of the same things, regardless of our station, our demographic, our position, our culture, all of those things. Yeah. Or irrelevant in this it’s universal. And so if we think that that walk we did to buy the paper is meaningless to share, that’s an issue for us, isn’t it with our sense of worth, because there is great energy.
[00:24:32] There is great power in the very smallest of things, the very smallest of things. That’s like the ant thinking themselves insignificant compared to the elephant, they each have their unique place and you showing up and sharing that thing that is important to you. That’s what creates that connection.
[00:24:53] People, people connect with that showing up in your way, the way that you described this, describing that person that you introduced was beautiful. That was you being you in the world and communicating in your way increases. And that’s what I’m kind of advocating here is that you don’t communicate in Kris’s way or Colin’s way you find your way.
[00:25:17] And you find that by playing and experimenting, even if it’s something that feels very mundane to you. Hm. Right. Okay. Yeah. I know my team’s always pushed me in that, Kasel if you’re listening. She’s a, I remember last spring and she’s like, Kris, you gotta get more personal stuff on social media. Like Kasel, I don’t go anywhere.
[00:25:34] Don’t do anything. So I did, I went and I was like, okay, I go on a bike ride every day. So, when it is seasonal and I shared that all of a sudden, there was all kinds of conversation about me on a bike ride which surprised me and I do find it interesting to other people. And I guess that’s it. When you look at yourself and examine your own life, you think, well, this is exciting, I do it every day, but then there were other people going, oh my gosh, I didn’t know you biked and all this other stuff, which then just empowered Kasel to be more persistent with me. So it’s worked against me, but anyhow.
[00:26:05]Colin Scotland: Because look, we build relationships with people. We don’t, we build relationships with people, and that has to be real. What am I? One of my clients I’ll share this story really quickly. He is very consistent in his social media efforts.
[00:26:18] He does ‘lives’. He does free sessions inside of his group. He’s rock solid, right? He’s better than me. He’s better than a lot of people or come up against, he shared a post about a new refuge bin that you got in his house, a bin that you talked to to open the bin, right?
[00:26:35] And he shared a random post about this, this bin in his house and the amount of engagement and interaction he got with that random post about nothing to do with what he does was phenomenal. You know, because you only have to look at the content that goes viral. It’s because it connects, it connects on a human level.
[00:26:58]Kris Ward: Right. You’re right. You’re right. Yeah, yeah. Yeah. Okay. That makes sense. I know, first, when you say that, where I live, they are insanely militant about recycling. Like, so what happens is once a month, once a month, people you put your recycling out. And it, I cannot tell you it’s. I mean, it is like martial law and lots of times, if you get audited, your recycling gets injected or rejected.
[00:27:23] It’s a horrifying experience. Like you do not understand the emotional toll. It takes you to get your recycling rejected because it’s a five-part process. It’s very complicated. And when I first moved here, I kid you not the walk back up the lane with my rejected tagged recycling, I was like, okay.
[00:27:43] Stay calm. Don’t get emotional. Cause you just feel like it’s just so horrifying to all of us here. And it’s such a big deal. It’s the third Monday of every month. And every time they take your recycling, like it’s a talk, you call family and friends. Yeah. Yeah. I’m cleared. I got through this month. We’re awesome.
[00:27:58] And it’s this big to do so you’re right. I mean, I could definitely talk about garbage because it’s very time consuming where I live. All right. Call it insightful and awesome. It really does change it, even me who I thought I’m like, oh, I do a lot of these things. This is really purposeful. I can, you know, we can expand on that, but it really did sort of change the framework of how I view it.
[00:28:20] So I’m sure you guys out there, God, even more, because I thought it was all up on this, in the bag of chips, right. Colin, where can we reach out to learn more of your brilliance?
[00:28:32]Colin Scotland: So you can find out more about me on my website, ColinScotland.com. Okay, info’s on there. Loads of help
[00:28:39]Kris Ward: Go there and learn from the wise man, Colin.
[00:28:43] Colin, you’ve been fantastic. Everybody his stuff will be in the show notes, check it out. And, until the next episode, we’ll see you then. Thanks again, Colin.
END[00:28:52]Colin Scotland:Thank you so much.
[00:28:56] Awesome. That was awesome. Colin, did you have fun? I love, you know, when I first started in this business, in the coaching business, seven years ago, my goal Chris was to have a business where all I get to do is have wonderful conversations with inspirational people every day. Today’s a good day. Oh, how kind are you?
[00:29:15] Thank you. Yeah, it was fun. Thank you so much. I enjoyed it. I did a lot of shows myself and I do save it. As nice as I can. Not everyone should have a microphone, right?
[00:29:30] Yeah. Sometimes they say stuff to you and you’re like, luckily I think it makes you a better, you’re better at your job when they’re bad at their job. It sharpens your skillset because you have to navigate the conversation. Right. Um, but it’s more fun when they’re good at their job. I had one guy, he had seven kids.
[00:29:49] Frankly had nothing to do with it. No matter what you said, he went to the next question I’ve been on those. Yeah. Next question was, tell me about the most painful, pretty much gut-wrenching point in your life. Well, what is that? Got to do with anything. And also then I’d have to tell you a backstory, not only do I not want to go there and that’s not my jam, but if I was going to tell you, I’d have to explain the story, you know?
[00:30:17] Well then my aunt was like, you know, I don’t know if you know my backstory, but my husband passed away. Like I, I already have a deceased husband. What more are you? Like, I’m pretty young. What are you looking for? You should, I mean, if you want to go back, like, is that not enough, right? Oh my gosh. I was like I said, well, I said, I think we don’t have time for that today.
[00:30:41] What else do you got? That’s I just like, let’s keep moving you crazy person. Right? So anyhow, that’s why I, I mean, I have to say, I really liked your, your approach. If it feels really refreshing. But very focused and that’s, that’s challenging, but in a good way, you know, it’s often, you know what it’s like when you cut, when you speak in and helping and serving people, I’m not, I’m not a speaker.
[00:31:05] I’m not a speaker. I’m a, I’m a, I’m a coach. And, and so when you’re helping people, it can go into 1,000,001 directions. Yeah, the way that you have this focus, this focused on the, what the outcome, what people are going to take away from the show itself that gives it that channel. Doesn’t it? That’s what gives it that edge.
[00:31:25] Yeah. And not everybody welcomes that because here’s the thing I believed in you because I met you and I thought we can do this. So I know it’s in there, but you do have to narrow it down. Otherwise it is like, like I said, somebody driving along stress out from their job knows they should have exercised this morning, but they didn’t.
[00:31:43] And they can’t change that today. That’s not what this podcast is about. Maybe the fitness podcast can turn that around for them. I don’t know. But they constantly tell me they love and they listened to it. Then they get to go try something like, oh, I can make a video today. Oh, he was right. Oh my gosh. It made such a difference.
[00:31:58] Right. So sometimes people feel like, like, listen, I’ve got this broad knowledge and I just want to talk about this stuff, but. That doesn’t create results today. And that’s what they’re looking for. So I appreciate the fact that you endured that because it is what I need to get. Cause I see, I see the replies, I see the consumption rate and they, and they tell me, right.
[00:32:17] I mean, we’ve got over 900, five star reviews and they constantly tell me, that’s the number one thing like, oh, this is so awesome because we can try it right away because there’s so many things in business that are out there that like, you know, sales learn when to close the sale. Keep the relationships warm.
[00:32:34] Okay, great. What does that look like? Right. Like how do I do that today? You know what I mean? So, anyhow. Yeah. That’s exactly the problem. That’s exactly. The problem is that lack of focus and people are just, um, that shiny object syndrome, you know, like the cat with the light chasing this marketing is so bad for that because it’s such a broad area and everybody’s just feels like they’ve got to do this.
[00:32:56] They’ve got to do that. They’ve got to do this and straightaway. They’re overwhelmed. Yeah. Yeah. Fabulous. Well, you awesome. Collin? I had fun. So yes, no problem. Please do keep in touch. All right. And, uh, yeah, let’s stay connected. I enjoyed that. Thank you so much. Me too. Thank you. Enjoy the rest of your day.
[00:33:16] See you soon. Thanks Colin. Thank you. Dropping stuff. Bye.