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Recent Podcast Episodes

Completely Leverage Your Social Media Marketing! with Daniel Priestley



Episode Summary

Daniel Priestley gives us fantastic insights into social media marketing. This one is a must-listen!!! There are value bombs dropping all over the place.
-the biggest hole in your social media marketing and how to change it!
-why the existing framework is old school and working against you
-what data you need and how to have fun with it!



Win The Hour, Win The Day Winners Circle
Win The Hour, Win The Day!
Podcast: Win The Hour, Win The Day Podcast


You can find Daniel Priestley at:

Win The Hour Win The Day

Daniel Priestley Podcast Transcription

[00:23:26]Kris Ward: Hey, everyone. Welcome to another episode of Win The Hour, Win The Day. I am your very lucky host today in the house. We have Daniel Priestley and oh my gosh. I don’t even know where to start with him. This interview is going to be a challenge because really what I’d like to do is hold him hostage and requote all his wisdom back to him.

[00:23:44] Like he didn’t know he had it or wrote about it, cuz he’s got some spectacular books and I’ll weave that into the conversation. It’s unbelievable. There’s clarity. It’s concise. He looks at similar things in these books that you may have thought. Yeah, we kind of talked about that before, but he comes from a whole different angle and it’s just so… there’s so many ahas in all this process.

24 assets, entrepreneur revolution, key person of influence. Dan is the man and he’s in the house. Welcome to the show, Dan.

[00:24:14]Daniel Priestley: Kris, what an introduction. I dunno how I’m gonna live up to that. I’m glowing.

[00:24:20]Kris Ward: Well, boy, oh boy, we’re gonna dive into a whole bunch of stuff, but I just wanna say quickly before we get to that, you do have some spectacular books and there’s just so like there’s people tell me I’m good at analogies and stuff, but I was reading some of yours.

Like, you know, when your face is.. your nose is pressed against the canvas, you can’t see the art and I’m like, oh, that’s better than anything. 

[00:24:45]Daniel Priestley: I love. I love a good analogy. I like searching. I spend most of my life just roaming around searching for analogies. You know,

[00:24:54]Kris Ward: You can’t see the masterpiece and then there’s so many. It’s just all your books are so tightly written with just constant, like constant ahas. And even I just wanna mention this one, cuz I thought it was, I looked at this, everybody constantly lists McDonald’s and apple as an example in business.

[00:25:13] And we all do that even though sometimes it’s a reach for us to relate to that. But when you gave the example, I think it was in 24 assets. Cause I’ve read all your books. When you were talking about how apple gave away iTunes to PC users. I was like, oh my gosh. He’s right. I never saw it that way before.

[00:25:29] Like how did, how did we all miss that? So, anyhow again, I promise that this will not be a show where I spent 30 minutes telling you about your wisdom. So Dan let’s move forward. And what are we going to, where do you wanna take us today? Because you are really on the cutting edge of so many things.

[00:25:48] Let’s dive into what it is we’re missing now. Cause I think what you are saying in our pre-chat here is that social media can just be a lot of white noise if we don’t leverage it. So let’s talk about that.

[00:26:00]Daniel Priestley: Kris, let me give you a little bit of background. I spent the last 12 years working with three and a half thousand entrepreneurial companies.

[00:26:07] I built my own businesses north of 10 million each. I started my first company when I was in my early, early twenties and it became an $11 million a year business. So that’s a bit of background and my last 12 years is all about up to my elbows in entrepreneurial problems. Like literally we have these accelerated cohorts and people are always saying to me, how do I solve this?

[00:26:30] Or here’s my problems. Here’s my challenge. So the reason my books are sharp and short is because I work with entrepreneurs who have very short attention spans, and I’ve gotta find fast ways to make points, but that’s where it all comes from. It comes from my day job, which is talking to entrepreneurs all the time and trying to help them break through.

[00:26:48] And a lot of them love what they do. They’re really good at what they do. They’re phenomenal and passionate when it comes to doing the work that they love. Many of them struggle at winning the work that they love. And one of the hard things about business is we often start a business because we love the idea of particularly solving a problem or working with a particular type of client.

[00:27:09] The thing that many people don’t figure out early on is that winning that work is hard. Like getting people in front of you is hard and getting their attention is hard and getting them to do something is hard. And all of this stuff that goes around winning the work is the very hard thing that’s going on right now.

[00:27:26] Let me start with this. In the industrial age, the Henry Ford era and all of the factory era and all of that sort of stuff, the very hard thing was making something. So if you think about just something like a pair of scissors, you would have to have an entire production facility and smell steel and sharpen blades and come up with rivets and handles and all this sort of stuff.

[00:27:49] You’d probably have a factory of a hundred people working together to make scissors, but here’s the thing. If you could make them, you could easily sell them. There would be plenty of places you could sell scissors. If you could manufacture them. Today, if you go on Amazon and you do as quick search scissors, there’s

[00:28:07] cooking scissors and craft scissors, scissors for children, scissors for play, there’s giant novelty scissors. There’s tiny scissors. Left’s handed scissors. There’s 300 different variations. The hard part is no longer making it. The hard part is finding people who are interested in selling it.

[00:28:25] So this is a true for every single industry. The supply side’s become easy. And the very hard thing is the demand side. Like how do you get people to want something? How do you get them to get excited about it and buy it and, and take action for it. So, the big problem that we face as entrepreneurs is that we have an entire schooling system.

[00:28:48] That’s 150 to 200 years old. And everything in the schooling system is supply side. It’s all about how to show up on time and eat on a bell and finish on a bell and be non disruptive. And don’t be attention seeking and all these kind of things. And then you get out into the big wide world of entrepreneurship and you realize you’ve gotta be attention seeking.

[00:29:07] You’ve gotta be disruptive. You’ve gotta do things at different times. So we’ve all been trained as to be how to good little suppliers of labor. And we are not trained on how to be people who bust into an, in an industry and get everyone’s attention and get them excited about something. So we’re not promoters, we’re not marketers, we’re not sales people.

[00:29:28] The whole schooling system didn’t teach us to do any of those things. So that’s one of the challenges that most entrepreneurs face. They love the supply side. They’re not so great at the demand side, even though they wanna be. 

[00:29:40]Kris Ward:That’s why he’s here everyone because I think that really, we talk and we talk and we talk and we use all these different words, modern worlds, disruptive marketing words.

But what you’re saying and what you’re nailing down is look, there’s the supply side and we can do that now, but that’s not the problem. So the simplicity of just showing those two sides brings great clarity to it. Okay. Wise words take us to the mountain leader. 

[00:30:10]Daniel Priestley: Well, there was a time where it was very difficult for small businesses to get attention. And then a long time social media, there was a turning point in 2007, actually 2008. It was, and I’ll tell you why it was 2008. So all these social media platforms happened and kids in school started using them. And university students started using them. And there was this thing called YouTube and MySpace and Facebook came along and it was kind of like trendy and cool and very young.

[00:30:38] And then something strange happened in 2008 along comes Barack Obama. And if you went to his website, it said, Obama everywhere. And then you click the button and you can go Obama on YouTube, Obama Twitter, Obama Facebook, and you could connect with Obama and it was kind of wild because you literally would be his friend on social media.

[00:30:57] In some cases he would follow you back on Twitter. And this magic kind of happened where holy, wow. The future president of the country is literally tweeting daily and this was brand new back then. This was not a thing like you normally had to kind of watch the commercials, but now you’re getting like live updates on the road from this guy.

[00:31:18] And it’s like, wow. Now this was the turning point. This is where Starbucks went. Oh, wow. We’ve gotta make sure that we’re on social media and Microsoft and apple, and like the biggest brands in the world, Nike. They all started going social media. Okay. I get it. And at the same time, small businesses started going, oh, wait a second.

[00:31:37] This stuff’s free. We could be doing this too. So small businesses, like I need a YouTube channel. I need a Twitter account. I need a, you know, and it was really early days and it was like a thousand followers was a big deal back then. 

[00:31:49]Kris Ward: Yeah, let me just jump in here for a second. Cause I wanna add to what you’re saying. First of all, you are from England, I’m from Canada. So when we talk about Obama, this is because it was global. It wasn’t because it was in our backyard. And also I remember reading, you know, being fascinated with this too, with the books that were written on this afterwards is the fact that, he was a man that came with a funny name and didn’t have the weight and the connections that the Clintons had.

[00:32:16] And so instead of asking for a few people for big donations, he asked all those thousands of people, can you give five bucks, 10 bucks, whatever. So he just got smaller amount from so many people. And again, we’re not getting into American politics or in all this other foolishness. No. It’s about the social media. So yeah, it was powerful stuff. 

[00:32:35]Daniel Priestley: Let me set the set the frame here that the US presidential election is actually the formula one of the marketing world. And what I mean by that is that in formula one, they innovate the best technology and they deploy the best technology.And then it turns up in other vehicles like ABS braking was in formula one and then it was in normal cars.

[00:32:58] So those types of things happen. Those innovations happen in formula one, and then they get rolled out. So Franklin Roosevelt, a hundred years ago, he did the fireside chat, which was the very first radio campaign. And that moved us from newspapers to radio. And then Barack, uh, sorry. And then JFK did the first televised debate in 1963.

[00:33:20] And that moved us from radio to television. So the US presidential elections create these turning points in the marketing world. If you gotta, if you can detach from the politics of it and tune out from the noise of politics and actually just look at what’s happening, you, you start to notice this is gonna be the big 10 year trend coming in the next 10 years.

[00:33:39] So when I look at US politics or US elections, I’m not looking at what they’re saying. I’m looking at how they’re winning and who wins and what strategies they’re deploying. So fast forward to 2016. Two big things happened in the world. There was an upset called Brexit. There was an upset called Trump, whether you politically I’m saying it, a political upset, it was an unexpected contender came through right now behind both of those was an analytics company, a data analytics company called Cambridge Analytica, Cambridge Analytica.

[00:34:08] What did they do? They got people to fill in surveys and quizzes, and then they used the data that people used on those surveys and quizzes to feed back something called Hyper Personalized Messaging. So Hyper Personalized Messaging basically says this. If we can figure out Kris, that you love small businesses, then we are gonna come in heavy with small business related content for you.

[00:34:29] And we’re gonna say, this candidate is the small business candidate and you are gonna go, oh, well I love small business. I’ll vote for them. And then the person who lives right next door to you, they’re really interested in healthcare because their parents are in healthcare system or something. And they come in and they say, Hey, we are the

[00:34:45] Healthcare aged care president and they go, oh, well, I’ll vote for them. The next person down, they’re really interested in schools where the school’s president, right? Here’s all the content about schools. So this is called hyperpersonalization three people living next door to each other on a street are seeing radically different messages depending on their preferences prior on. 

[00:35:04]Kris Ward: Hold on. My apologies. So hold on. I, for a second, I drifted thinking about different politicians, but I think what you’re saying, if I could just recap this is whoever it is, Kris is running for whatever election, it’s me the product, Kris is still the same, but we’re going to twist or skew the messaging person.

[00:35:26] We’re gonna personalize. Yes. Okay. That sounds much nicer. Doesn’t it? That’s why he has his job. Instead of meeting my marketing language is a bit harsh and negative. Okay. That’s why he’s here, everybody. Okay. We’re going to personalize the messaging. So even though the product me is still the same, we’re gonna personalize it to meet something that interests those audience.

Okay. That is very powerful. I was just, you know, we’re so used to saying, oh, I’ll vote for that candidate or this candidate. No, you’re talking about personalizing the message of…

[00:35:54]Daniel Priestley: Before 2016. Before 2016 happened, the vast majority of budget was spent on one message or a couple of messages.

[00:36:02] Right. And it was all just like the same message, hope, change. Right. And it was all about having a particular word that cut through for the whole audience. And it was trying to like, it was really trying to find something that was a thread that would unify people and get everyone lined up behind one particular messaging campaign.

[00:36:21] That was literally for hundred years. Then 2016, that changed. And they said, no, we’re not gonna do that anymore. We’re gonna personalize for each person. So it doesn’t matter if you are three neighbors on the same street, you are gonna see something that relates just to you. And the way that we’ll do that is we’ll get you to fill in a quiz.

[00:36:38] We’ll suck in social media data, and we’ll process that social media data. And then tell you back information that is relevant to you based on what we think we know about you. So that was a 2016 innovation and it steam rolled up and steam rolled up. So essentially personalization was born in a big way

[00:36:56] in 2016, personalization became a move, like a big thing in 2019. I noticed that big companies were learning how to do this. For example, Spotify, you see, based upon your music preferences, Amazon, you see products based upon your past purchasing. YouTube, you see videos that relate to your past watch history.

[00:37:17] So these are big companies who know how to do personalization and it’s gathering speed and it’s gathering pace. Now, what I wanted to do is notify the small business community and the entrepreneurs that if you just show up on social media, trying to say the same thing to everyone, and if you just try and broadcast broadcast broadcast, it’s not gonna work anymore.

[00:37:40] So it worked, it absolutely worked from 2008 to 2016. That was the heyday. That was the absolute era of a building followings. And for getting cut through and for like, you could go on any social media platform and get a thousand followers if you just did a few basics. Right. So that was that there was a beautiful eight to 10 year period where just doing the basics.

[00:38:00] Well, got you a thousand, 10,000 followers pretty easily. So, essentially what I started telling people towards 2020 was entrepreneurs need to get on board with this data analytics thing and this personalization thing. Aand it’s not scary. It’s easy. It’s actually just as easy as having an Instagram account. It’s just as easy as updating social media. You can be collecting data and doing personalized messaging, if you’ve got the right technology. 

[00:38:27]Kris Ward: Okay. So let’s talk about that for a quick second. This is audio, but Dan and I, before the show, he showed me, he hasn’t brought it up yet. Cuz he’s a gentle marketer and he’s not shoving it down anyone’s throats, but he has made this amazing thing called Score Card. And do we call a scorecard? 

[00:38:44]Daniel Priestley: Yeah, we call it Scorecard Marketing and the technologies called Score App. 

[00:38:48]Kris Ward: Score app. Okay. So score app is very simplistic. He showed me how to do it simplistic as far as usability, whatever. I’m really excited. He’s here and I’ve lost the gift of language. I have bigger words.

[00:39:02] I’ll call you afterwards, Dan, cuz I’m like, my brain’s going too fast. I don’t have any three civil words. Okay. So he was showing that to me and what’s really fascinating to me. It was really easy to use because when you talk about data analytics, I’m telling you, we all take a step back and go, oh my gosh.

[00:39:19] Like, oh my gosh. Yeah. And, and then you look at stuff and you go, okay, all these analytics, I can go on the back end. I can look about it. I look at it, but what can I do about it? And I found that it either gets overwhelming in content and you start breaking things down and down. Okay. And then you get down because you realize, well, great. We know that now, how am I gonna fix that? Okay. And so I think for this is more dynamic.

[00:39:41]Daniel Priestley: Yeah, let me just change the way quickly you feel about data analytics. Okay. If I was to bring up a photo of your best friend, right. And I said to you, tell me about your best friend. Why do you love them? And tell me all the things that I should know about your best friend. You would say, oh, she’s hilarious.

[00:39:59] And let me tell you three things, right? This is a funny story. And here’s another, this is something super quirky that she does, right? Boom, boom, boom. And you start listing off all that. That’s data, right? So what you’re just doing is you’re accessing your database of all of her preferences and stories and things that you know, common experiences you are actually just going into your database and picking out all the stuff.

[00:40:22] So data analytics is the key to friendship. It’s the key to love. It’s the key to like connection. If you have no data on someone, they’re a stranger, and if you have lots of data on them, they’re a friend. Now we do this. That’s the humanized approach to data. The primitive approach to data is what is your name and email address, right?

[00:40:41] That’s that right? That’s basic. Some people think data and they think like they had to take a statistics course in university and it was really hard and all that sort of stuff, the software, and then technology does all the hard bit. You just get to do the fun bit and the fun bit is figuring people out and seeing what they’re interested in.

[00:40:58]Kris Ward: Okay, so that does make a difference. 

[00:41:01]Daniel Priestley: Yeah. So that’s just made that hopefully makes people feel like, oh, wait a second data is just like getting to know someone and having conversations with them. So how do we do this online? What we do online is we get people to answer a quiz or a scorecard or a diagnostic.

[00:41:17] I dunno if you’ve ever taken a personality test, like are you an introvert or an extrovert or any of that sort of stuff? Yeah. It asks you a bunch to questions. It says, if you went to a party, would you feel energized or deflated at the end? And would you be more interested in reading or talking to someone about something?

[00:41:34] So it asks you a series of questions and then at the end it says, okay, it turns out you are an extrovert, right. So it then says, here’s what that means and starts to communicate with you in that way. So that’s a very basic form of a what we’d call a diagnostic or a scorecard or a quiz or a test.

[00:41:53] So as a business, you set up a quiz or a test or a scorecard, people start filling it in, and then once they fill it in, you learn information about them and then you change the way you talk to them based on that information. So if someone comes out and says that they’ve got a young family, young kids under 10 years old, blah, blah, blah, you recommend certain holidays to them that you wouldn’t recommend to a single bachelor.

[00:42:19] Right? So you start making different recommendations based on what you know about them. Yeah. So that’s the key. You are asking questions before you then make recommendations. 

[00:42:30]Kris Ward: Okay. That is powerful and simple. And yes, we can use that and, you know, we do that in life where like, I’m often on a lot of podcasts myself, and sometimes I can see the language that this podcast is using and I’m like, oh, I can resonate with that part of me.

[00:42:43] And so I tap into that, cuz they’re all about, you know, whatever about efficiency or somebody’s a little bit more woo woo. Or somebody’s into fitness. I’m like, yeah, I work out every day and I think it creates you as a business athlete. So I’m tapping into what the commonality there. So the scorecard, if you’re using it, it would be a link.

And so you can customize this. And so you would put it at the end of your post or your video, or tell us how that integrated?

[00:43:08]Daniel Priestley: Any of your content would link to a beautiful landing page. That explains why someone would take the scorecard. And then there’s a button that says, start the quiz or answer the questions.

[00:43:17] And that’s where people begin. You would put it on your website, you’d have it on your social media. You’d have it on your email signature. If you do any content, you’d sign off with the content. So the way I stumbled upon this. I wrote a book called Key Person Of Influence on 29, 2010. And then I did a revised edition in 2014, 15.

[00:43:38] And in the book, I was frustrated that I had anonymous readers who were reading the book, but I had no idea who they were. We would give away copies at events. When I’d sponsor an event, we’d give away everyone in the conference, we’d get a book. So all of this stuff was going on, but I had no idea if they were reading the book.

[00:43:57] I didn’t know what happened to those books. So I put in there page 50, if you’ve enjoyed the book so far and you wanna get the most outta the rest of the book, take this scorecard to figure out what is the area that needs the most work for you.Where are you strong? Where are you weak? So it’s a strengths finder for key person of influence.

[00:44:17] So what was crazy is we stuck this in the book and continued marketing the book, and then 90,000 people filled in the scorecard. So we had just a boom of leads. Every single lead, we knew 50 things about them. We could talk to them in a personalized way. We could segment our emails based on personalization.

So suddenly I’ve got this incredible database with all of this data coming in 90,000 people filled in the key personal input scorecard. We did 10 million worth of sales on the back of it. 

[00:44:45]Kris Ward: Yeah. Hold on. I have to interrupt you cuz I actually feel tingling here. cause you hold on. The tingling is because I have had people try to sell me survey type stuff before as, as something, first of all is unbelievably expensive.

[00:44:58] And secondly, I just thought, well, when you invest in this, it was very complicated. and it was really asking for the consumer to buy into it a lot. Like you’re still asking cuz you know, even when I get something from a company, they want me fill a survey, I think for what? You know what I mean? Like you’re, I’m doing the work.

[00:45:13] Right. So I see, I felt like it was heavy on the consumer, but the little bit I seen of yours was it was so user friendly. It was so efficient. And now what you’re telling me too is you’re like, oh my gosh, yes, there are people listening to my podcast or reading my book. And now it’s not a matter of going well, they, you know, they’ll tell you two things, I’ve read your book and I have a business.

[00:45:32] I’ve read your book. And I, and there’s like two facts. Like, I’m a male and I have a business five years. Okay. That’s not a lot, but you’re getting, depending on how you may, how whatever the scorecard is, you’re really getting some useful data that you could take like that you could, even, if you didn’t have leads, you could then change your content. The next thing you put out. Yeah. Based on that data.

[00:45:54]Daniel Priestley: Yeah, exactly. So it’s a two way street. You are getting all sorts of data from them. Yeah. And they’re also getting custom recommendations immediately. So here’s the problem. Okay. When you fill in a survey, right. You answer all these questions and then the last thing that pops up is thank you for completing the survey.

[00:46:11] Right. And it’s like, oh, okay, well, I’m glad you enjoyed my data. Now imagine let’s flip it. Imagine I go online and I’m thinking about running a marathon. Should I run a marathon? What do I need to know? It’s my first marathon. And imagine I see something that says, are you ready to run a marathon, answer these 20 questions and we will give you a marathon readiness score.

[00:46:33] And it’s like, oh, okay, cool. So I clicked the button. And it asks me questions, you know? Have you been training? Do you have a training partner? Do you have an experienced mentor? Have you been watching videos and content on training strategy? Do you have issues with knees or hips? Do you have good shoes?

[00:46:53] Right? It’s asking all these questions at the end. It says your marathon running readiness score is 18%. You need some real support in order to be ready for running a marathon. Here’s three recommendations to get started. Watch this video, buy these shoes and join this gym. So it’s dynamic content.

[00:47:17] It’s dynamic recommendations. Now what’s nice about that is that immediately I’m getting straight away value. Like I’m getting immediate value for my time that I’ve invested. But it’s great from your point of view, if you set that up, that you are getting all this content about me as well, you know that I’m an 18 percenter.

[00:47:37] So you pick up the phone and say, Daniel, don’t run the marathon just yet. We need to get you training first or else you might do yourself an injury. Let me help you. Let me support you so you can hit your goal. So then we’re having a much better conversation. We’re not just talking generic.

[00:47:53] Prior to that, you pick up the phone and you don’t know whether I’m an experienced marathon runner who’s run 20 marathons. Or if I’m it’s my first time you got no idea. You don’t know if I’m 21 or 41? 

[00:48:02]Kris Ward: No, let me jump in. Hold on. I gotta jump in before I forgot. So also too, it’s very time consuming because then I’m talking to somebody and it’s going, oh, you’ve been in business six months.

It’s like talking to a toddler. I mean, just, you know, they don’t know, don’t know which way up yet or somebody that’s been in business 15 years and said, Kris, I’m still working too many hours. So that’s a waste… it’s not a use…. they’re two different conversations and it’s a time consuming for me. Go ahead. 

[00:48:32]Daniel Priestley: So if time is the issue, let’s say you’ve got 14 leads and you’ve gotta choose who to call. You wanna call, if you know that if someone’s got 10 employees already and they’ve already got seven figure of revenue already, you know that that’s a better use of your time than someone who’s at an ideas stage and is wanting to brainstorm ideas.

[00:48:51]Kris Ward: Yeah. And you know, for me too, as someone that’s always talking about that you should have a business that supports your life instead of consuming it. There’s a depth to that. You bring such clarity in all your books, but there is yes, we help you get your win team. Your what is next team? And we put systems and processes, which are signature super toolkits in play.

[00:49:08] But people, there are things that can give you productivity hacks, but that’s not going to, I can’t fix this. My struggle’s been in the past. If you say something to me and say, well, give us some tips. Well, I can give you this, but it’s not. It’s like the running shoes. I’ll give you running shoes to get in shape.

[00:49:23] But guess what, if you ate McDonald’s twice today, these things are not gonna help. So when you’re saying, okay, we can give suggestions in the past, that kind of slowed me down. Cause I’m like, oh, how am I gonna explain this in two minutes or less? But you’re saying. Give them content. Okay. You’re not ready yet.

[00:49:39] Here’s some supporting things of read this or watch this video, or listen to this. And this will at least change where you currently are taking change, your thinking process to enlighten you of what the next step versus just tangible hacks. 

[00:49:54]Daniel Priestley: Yes. This is a big trend in the future. One of the things that if you want to have a great lifestyle like you do, and you talk about what you’re looking for is what I would call Cinderella clients. So think about the story of Cinderella, the prince, he has a big ball, 2000 people show up to the ball. He dances with all the different ladies, and then he meets Cinderella and he’s like, wow.

[00:50:18] And then she runs off before midnight. And all he has is this magical glass slipper. Now he has to send his guys out to find Cinderella. But luckily he’s got a way of identifying her and see exactly that the shoe fits. So it’s like, okay, that is, there’s a thousand non Cinderellas. There’s one Cinderella.

[00:50:37] I’ve got a glass slipper. Boom. I know exactly that you are the perfect client. Now, if he didn’t have the glass slipper, there’s no way he would’ve re-identified Cinderella again, he would’ve lost her forever. So it’s the same thing with the world that we live in right now. It’s so noisy that we come across so many thousands of people.

[00:50:53] There’s so many people who interact with us on social media and we come across groups and you know, all sorts of stuff. We need a way of identifying who’s our Cinderella client. So we need to be able to ask certain questions very rapidly that when that person pops up on the screen and it’s like, yes, you’ve got between 10 and 50 employees.

[00:51:13] You’ve got between one and 5 million of revenue. You sell services, not products you’ve been in business for more than seven years. You’ve already got social media things, this, this, this, and this, and it’s like glass slipper fits. You’re my Cinderella client. I know that we’re gonna do great things together and I don’t need to talk to everyone else today. I just need to focus all my attention on you.

[00:51:36]Kris Ward: I’m sorry, I didn’t hear her halfway. You said Dan, because I was punching in my credit card to score app, but anyhow. I’m sure some of it was good.

[00:51:46]Daniel Priestley: No, I’m taking know why you like you, like you just like a good analogy. So a Cinderella analogy is like.. 

[00:51:51]Kris Ward: I do, but I do think like, oh, I should have known better. I do think like your books, and boy oh boy, you guys gotta go on Amazon, check out his books. My favorite is 24 assets.

[00:52:01] It just solid tangible takeaways. You know how I’m all about big results, no fluff. There’s of course after you read Win The Hour Win The Day, but no, I’m kidding. But I think too, this industry of getting, you know, for a please, for lack of better word surveys, I just think has had so many gaping holes in the past.

[00:52:20] And I think like, everything else you’ve done is you have really tightened up and pulled it in to make it incredibly affordable, highly useful, less demanding on the person. You’re right. Filling it out with getting a reward. Okay. Let me ask you this though, as my accountant always says garbage in garbage out.

[00:52:38] So how do I know when I’m starting to first use this go? Is it like social media? Do I ask different questions? Can I change the questions week to week, month to month? How do I know when I’m sending them the content that they’re resonating with that? Like where is it that I know I’m doing this well, Yeah.

[00:52:55]Daniel Priestley: So look, there’s a bit of a commitment that you need to commit that you are gonna have probably three or four, three or four versions of a scorecard before you get it totally right. You’re gonna tweak and you’re gonna tweak and improve it in the same way that you tweak and improve your LinkedIn profile or you tweak and improve your YouTube channel or something like that.

[00:53:13] So, to begin with, most people kick off with the template. They start with one of our template libraries and they customize it. They put their photos in their contact details and they start just editing the questions that are in the template. And that’s what I would call directionally, correct.

[00:53:30] Directionally correct is essentially making a step in the right direction and interacting with the market, see how they react to it. So a directionally correct step probably takes 30 to 45 minutes to get up and live using a template, making some edits. Once you’ve done that little bit of beta testing, you might think to yourself, okay, I wanna make this a bit more me.

[00:53:52] So you’re gonna change the colors and the logos. You’re gonna maybe edit the content a bit more deeply so that it really reflects your voice. You’re gonna edit those questions and really kind of make those questions really targeted to the types of people you wanna be talking to. Then you’ll get into editing your results page and kind of giving people special offers based on how they answer. And you’ll do a PDF that people get in their inbox when they’ve done it. So they get a PDF report. 

[00:54:24]Kris Ward: Okay. So you can start with success and get traction. So you can get going and get some stuff and then like anything else build on it, but it’s not this huge undertaking of weeks and figure it out. And then that doesn’t work in more huge undertaking of weeks. So it’s really low entry. 

[00:54:40]Daniel Priestley: Quite quite similar to your LinkedIn profile.You can be up and running on LinkedIn in 30 minutes and you can have a pretty reasonable LinkedIn in 30 minutes, but then if you want a really nice LinkedIn that’s performing, it’s a couple of hours.

[00:54:53] Maybe you wanna put some articles there. You wanna go and put all your previous awards and your background. You might wanna invite people to customize testimonials and all that on LinkedIn. So you could get, you know, it’s like that with this, you get started in about half an hour to an hour and you are up and running in your live.

[00:55:11] And then you’re gonna do maybe two or three hours worth of tweaking over the course of the next month or two. And you’ll have a really nice scorecard by the time you get to version 3 0 4, you are humming along. You’ve got an asset that doesn’t need to change for a year. 

[00:55:26]Kris Ward: Oh, my gosh, Dan, we could have you back. We on like every, you know, the third Thursday of every month. okay. All right. So I think the powerful lesson here is, and you know what? We very seldom have somebody on the show that has something that you can buy right away. Cause we’re all just about giving away knowledge. But I think the powerful lesson here is, first of all, I do think it’s got a low entry point and it’s extremely affordable, but if you learn nothing else, I think.

[00:55:50] I think your overview of where trends are going, as far as the formula, the American candidates are, the campaigns are, the formula one of where we’re going with social media. I think that’s a powerful path, the way you articulate that, just to see where we are, because we’re so caught up in what’s in front of our face, day to day and what the demands of social media are upon us, that you just, you think, okay, are we done no more?

[00:56:17] Like, are we just, I just gotta keep up to this and you don’t see the beauty of where we’re going with the forefront or how it’s changing. So I think you were so highly articulate with that and making it something that you can absorb versus just trying to outrun, right? Yeah. Anyhow, I could do another whole show, Dan, where you could just sit there and I can tell you how smart you are, but none of that. 

[00:56:38]Daniel Priestley: I’ll hopefully do that show. I’m a normal man. Like if you are just gonna go and stay. “Hey, you are awesome. You’re amazing.” I’m gonna sit there and absorb that. My love language is words of affirmation. So I’m all about coming back every week.

[00:56:53]Kris Ward: I always tell people, flattery will get you everywhere. Thank you very much. Where can people find when they’re gonna try the key and Dan Priestley, Daniel Priestley anywhere, and you’re gonna get all kinds of content. Check his books out, Amazon, where can they find out more about this Score App. And where would you like to send them? 

[00:57:10]Daniel Priestley: So, is where they can go. And it’s very easy for me to get you Kris a special link for an extended trial. So on the front end of the website, it’s a 14 day trial, but I’ll get you a link which will give people a 30 day free trial. Yeah. So I’m guessing people can like go to the show notes for that, or they can

[00:57:33] maybe check out your website or wherever. And essentially that just moves it from a 14 day free trial to a 30 day free trial just while you’ve setting up. It’s basically, it’s pretty simple and there’s no contract . It’s less than 40 bucks a month. Essentially if it’s working for you, great. Keep it going. And if it absolutely. If it isn’t working, get rid of it, find something else that works for you. 

[00:57:59]Kris Ward: Well, you’re awesome, Dan. Thank you so much for your brilliance and everybody else, we will see you in the next episode.

[00:58:06]Daniel Priestley: Thanks so much for having me on. [00:58:08]