Stand Out Among the 5% w/ Liam Darmody’s Blueprint for Authentic LinkedIn Personal Branding

You can find Liam Darmody at:
LinkedIn: https://www.linkedin.com/in/liamdarmody1/
Website: https://www.liamsbrandstand.com/

#LinkedInBranding
#PersonalBranding
#KrisWard

Liam Darmody Podcast Transcript

[00:00:00] Kris Ward: Hey, everyone. Welcome to another episode of Win The Hour Win The Day, and I am your host, Kris Ward. And today in the house, we have Liam Darmody. He is a personal branding expert and a networking coach. Liam, welcome to the show. 

[00:00:12] Liam Darmody: Thank you so much for having me. I’m excited to be here. 

[00:00:15] Kris Ward: Okay. We just dive in here. We get right to it. So let’s talk about personal branding. Usually it goes like one cause it I think the misunderstanding I find it’s, and I’m not clearly this is your show, not mine, as far as you being expert here is, I think there is this impression of, okay, if it’s personal branding, then I just show up, I be me and when I’m me, It’s done.

[00:00:39] I don’t know what are we missing with personal branding? Cause it just seems then I’ll be personable and I’ll show up on LinkedIn and we’re good. I’m done. 

[00:00:47] Liam Darmody: Yeah, that, that makes total sense. I think a lot of, you’re not alone in that. I think a lot of people are a little bit confused about what personal brand is.

[00:00:55] I think some people are like, I don’t want to have a personal brand. Brands are for companies. They’re not for [00:01:00] people. I’ll tell you honestly, I, I personally love personal reputation more than personal brand as a coin term for it, but personal brand is what people use. And so that’s why it’s most common.

[00:01:11] And I think the biggest mistake that most people make is thinking that, you just have to show up and be yourself and post some stuff every now and then. As in marketing anytime you’re trying to go to market with a new message, you want to be strategic. You want to think about who your audience is and how they’re going to perceive that message and how to deliver that message the right way.

[00:01:33] And personal branding strategy is no different. Really. It’s yes, about letting your personality shine through and attract your target audience, but also on a platform like LinkedIn. Finding those people and putting them into your periphery so that they’re going to see the content that you’re putting out there.

[00:01:51] That’s what really takes that to the next level. 

[00:01:55] Kris Ward: Okay. So what do you think some of the biggest mistakes we’re making [00:02:00] as I don’t, I just don’t understand the conversation for somebody to think no, it would be about my company, not about me. Like I, I don’t even know someone with your expertise, how you’d not just be I can’t even talk to you. Like you’re making no sense. This is nonsense, right? Because it’s just not an option. Even the biggest companies in the world are trying to be personable and show you the CEO. So let’s not even have a conversation on the fact that it people do business with people they know, and trust.

[00:02:24] We got it. And it’s not about the logo. So we’ve established that. Then we show up and say, all right, I’m going to be me. And I understand the value of personal branding where am I dropping the ball? 

[00:02:36] Liam Darmody: You’re dropping the ball on not taking the active steps to make sure the right people are seeing your brand.

[00:02:44] I think okay, and so LinkedIn is like a gigantic CRM and all the leads are already built in there right now a billion people in there Only about 250 million of them are said to use the platform on a monthly basis and only about 5 [00:03:00] percent of their total member base Creating content. So that creates an opportunity, right?

[00:03:05] But just creating posts and putting them out there alone is not enough. And as a matter of fact, it’s one of the, it’s the third thing that I teach people how to do. The first thing is making sure that your profile serves as a landing page. 

[00:03:18] Make sure that is fully optimized.You’re leveraging all of LinkedIn’s features. There’s a new services section on the LinkedIn page that allows your clients to rate and review your service, like five star services, which is very important, right? We’re now a society that operates based on reviews. Is this new? 

[00:03:36] Is this different than the testimonials and the other ones we’re getting?

[00:03:39] It’s different than recommendations. Yeah, the services section is specifically for you to get people to rate and review your business services. 

[00:03:47] Kris Ward: Okay.

[00:03:47] Liam Darmody: You only get 20 of those per year There’s a little bit of a finite element to it, but okay you, reserve it for your most fervent fans and clients, then you’ll have five star [00:04:00] reviews.

[00:04:00] So that’s an example of something that most people don’t even know exists because LinkedIn does a pretty bad job marketing their features to small business owners, right? They’re focused on the enterprise. 

[00:04:09] Kris Ward: Let me jump in there. Okay. I didn’t know that. And I’m in there all the time. One of the things that I do is we do, cause I think it’s so easy to throw stuff up on LinkedIn, right?

[00:04:18] Yep. And it’s facing out. And then it’s like your website too. And you go, Oh, okay. Yeah, it’s up there. Good. And then you run off and do whatever it is you do. And then you don’t realize it’s you’re always coming in the back door of your own house. You don’t realize what the front door looks like.

[00:04:30] That’s probably a bad analogy. Cause you walk by the front door. I don’t know, but anyhow. And i, now we try once a month to take a look at my profile page, me and my team and rip it apart and look at things and hey, we say that better now or do whatever because you just don’t realize how long it’s been suddenly and you haven’t looked at that in months.

[00:04:49] And then I, this must make you crazy because I find this silly. I’ll say to somebody, I’m talking to a client or something and I’ll say something about their this you’re doing this, but it’s not even [00:05:00] on your profile page. Oh yeah, I haven’t done that in years. I don’t think people understand that everyone’s going to your profile page.

[00:05:05] I don’t think they get that. I’m like, what are you putting posts for about this? If this isn’t on your profile page. 

[00:05:12] Liam Darmody: 100%. I think it’s I think it’s still very early days for the LinkedIn platform as a user generated content platform. 

[00:05:19] Kris Ward: Really? 

[00:05:19] Liam Darmody: I think a lot of people are unsure how to show up there, right?

[00:05:25] For people who are Are I think a lot of people will go to Instagram or they’ll go to Facebook or they think of social media and they think of those other platforms and linked in often gets overlooked, right? Like when you go to a site that’s asking you for the source of where you found them they have all the other social channels listed.

[00:05:42] But linked in is notoriously absent. And I think that’s because the majority of the world doesn’t think of linked in as a social networking platform. But ironically, it’s the oldest one. It was before Facebook. It was before Twitter. It just wasn’t built to be a social platform. It was built to store. It was built as a [00:06:00] utility, right?

[00:06:00] To store your actions back in the day before everybody was online, but now everybody’s online. So now what is LinkedIn, right? And that’s, I think, an identity crisis that They have themselves. What do we want to be to all these different people? 

[00:06:14] Kris Ward: And the decision makers are there. Like I’ve had people where I’m like, talk to my, just random other business people.

[00:06:19] I’ll say your product has got some investment, like your service. That’s an investment. I’d be on LinkedIn. Those were the people with the decisions and the money. Nevermind, jumping up and down on Instagram. I’d be over here. So I’m surprised. I’m always thinking I don’t get what you don’t get.

[00:06:34] Because I frankly, I’ve been on LinkedIn for a very long time. Did I always utilize it as much as I could have? No. But I, and even then when you’re saying I think it’s still new to the game or underdeveloped, I thought we were starting to saturate it, but apparently not. So okay. Perfect. All right.

[00:06:51] So we want to look at the landing page. What’s another mistake we’re making? Mistake number two. 

[00:06:55] Liam Darmody: Mistake number two is you are not strategically adding people [00:07:00] to your network. I think part of the challenge that people have with LinkedIn is that they were essentially raised to think of LinkedIn as a place to store your existing network, not to build a new network.

[00:07:13] And, but now that so many people are comfortable with building relationships online, connecting online, right? I’ve met my wife on eHarmony. I can probably find a client on LinkedIn if I found my spouse on a dating platform, right? And so you know, as we’ve evolved over the last 20 years and so many, 

[00:07:31] Kris Ward: a slightly smaller commitment. Very good. Yeah.

[00:07:34] Liam Darmody: Slightly smaller, but same principle, right? The idea is that people are a lot more comfortable with discovering new relationships online now than they ever have been in the past two decades. And I think from a business perspective, that creates a tremendous amount of opportunity. So if you, for example, are somebody who is servicing financial planners.

[00:07:57] Just random, I pick randomly some financial planners. [00:08:00] You have all the financial planners in your market, whether it’s geographical, whether it’s global, at your disposal on LinkedIn, if you find a way to strategically target them and provide them content that they find valuable, inevitably, some of them will start looking at your profile.

[00:08:16] Some of them will start commenting on your content. Some of DM messages talking about something you posted and that starts the conversation and that is the hardest thing to do in sales and marketing is start a conversation, right? So LinkedIn allows us to ensure that the people that we’re putting content in front of align with our ideal customer profile.

[00:08:40] So for me, for example, I tend to do a lot of work with coaches and small business owners and executives. I have a lot of people who look at my profile. I have a lot of people who comment on my content, but that doesn’t mean I’m necessarily adding all of them. The ones that I’m actually connecting with are the ones that I can help typically small business founders.

[00:08:58] And so [00:09:00] that is really the thing that most people underestimate. LinkedIn will let you add a hundred people to your network every week, 400. 

[00:09:09] Kris Ward: Okay. 

[00:09:09] Liam Darmody: And you can use their filters to really drill down on the profile and by title and by location and company, et cetera. And doing that increases your addressable market by almost 4, 000 people per year if you have a really high acceptance rate.

[00:09:25] And yeah. That’s really a big step because I think if you look at how much it would cost to advertise on other platforms like that to that size of an audience, right? That’s an expensive way to market, but you can do it for free on LinkedIn or well, 60 bucks a month for the premium service or whatever, but it pays for itself.

[00:09:45] Multiple times over if you do it right. 

[00:09:47] Kris Ward: So within all that, as we talk affectionately about LinkedIn, where does the personal strategy begin and end? 

[00:09:57] Liam Darmody: So I think it starts with 

[00:09:58] Kris Ward: personal branding, not personal [00:10:00] strategy. I don’t know. 

[00:10:00] Liam Darmody: Yeah. Personal brand strategy starts with really getting a sense for who you are, why you do what you do.

[00:10:09] What you do, how you do it, and why I always encourage people to think about it the five W’s plus an H, right? Who you are, what you do, how you do it, why you do it. And when and where you do it. Our LinkedIn profiles historically have been very focused on.

[00:10:27] I did this at this company. I did this at that company and it’s very metrics driven and it’s, short form bullets, but LinkedIn is fantastic place to provide context and to stay on top of mind for your ICP, right? The whole idea of building a personal brand is to get on the radar of people that you want to transact with or converse with so that maybe they’re not in the market to buy right now.

[00:10:52] But six months from now, as soon as they start to say, you know what? I’m ready to invest in some help for this specific area. The first person that pops in their mind is you [00:11:00] because they’ve been following your content consistently. So building a personal brand strategy is all about identifying, who you are and why you do what you do.

[00:11:08] And I break out content into those three buckets of basically your scope of genius. These are your sales and marketing posts, right? You’re gonna put those out once or twice a week. Talks about what you do. Who it helps. How the second bucket is your fascination. So things that fascinate you beyond what you do on a day to day basis.

[00:11:26] Things in business that you’re excited about. articles that you recently read, putting your hot take on that sharing your opinion on a topic that you’re passionate about. Everybody on LinkedIn right now is talking about Jaguar’s rebrand, right? Like they’re just talking about all these things.

[00:11:40] And so you’re starting to show your network the things that you’re passionate about. If those things interest them, they’ll keep Consuming your content and they’ll start to comment and that builds affinity, right? And then the third bucket that I usually encourage people to think about is what’s your personal narrative, right?

[00:11:58] What’s your give me a window into [00:12:00] your personal world and those posts are a little harder, right? They’re the posts that I put out about, you know my weight loss journey or you know what it’s like to be a first time founder and the insecurities and the anxiety that go along with that is all highly vulnerable And a little bit emotionally raw, but it’s also the most endearing content you can create because people.

[00:12:20] Can relate to it and they want to lift you up. They want to support you on the LinkedIn platform and that’s what differentiates it from so many other platforms out there. 

[00:12:28] Kris Ward: Okay. So to the point, anyone listens to the show, this is the part where we always struggle. So you’re new here, Liam. Okay. The personable shares, I call them personable instead of personal, A, what’s the ratio on that and what do you define as personal, which I think, God love you, because I wouldn’t talk, I could be 400 pounds and I wouldn’t talk about my weight because I’d be like, I’m just going to wear a bigger sweater and I hope no one notices.

[00:12:57] That would be my thing. And then if I wanted to [00:13:00] lose weight, I’d be like, okay, I lost the weight, and hopefully these they notice later. But I just don’t think I cannot, I just cannot think of a world where I would throw that out there. So good on you. You’re just a much more solid human being than I am.

[00:13:13] Liam Darmody: So that’s not true. 

[00:13:15] Kris Ward: Where does that sharing begin and end? 

[00:13:18] Liam Darmody: So I think that the beginning part of it Is the hardest and so I encourage people to do maybe one of those a month and usually when you’re feeling inspired, right? If you’re I tell people to treat LinkedIn like a journal that you would share with family friends and colleagues 

[00:13:34] Kris Ward: Okay, 

[00:13:35] Liam Darmody: and I use those three not family or friends or colleagues all three of those groups, right?

[00:13:40] Okay, because generally speaking if you’re willing to share it with those groups of people you’re probably You’re not going too far into the personal zone. You’re not going too far, into a political or anything like that. You’re keeping it relatively professional and honest and open.

[00:13:53] Kris Ward: Yeah, because there’s nothing more refreshing right now. As a joke, I said to someone the other day, Hey, let’s talk politics. 

[00:13:59] Liam Darmody: [00:14:00] Yeah, totally. That’s funny. I’ll put that at all costs. I think that’s really when you’re starting, those are pretty hard but the reason that I’m comfortable putting content out there.

[00:14:09] For reference, like I’m referencing a post that I put out that was me showing my before and after journey of weight loss after about a year. And it wasn’t a huge, noticeable difference, right? I’m still fat. I still have weight to lose, but I have I, my post was about the journey and the things that I’ve learned and the way that I’ve gotten more healthy, even though on the surface, you can’t necessarily tell, they’re not like, Oh, wow, look, he lost 150 pounds.

[00:14:35] No, he actually lost 20 pounds, but he looks a lot healthier and he feels a lot healthier, his labs are a lot better. All that is to say that, I have gotten comfortable putting content out there like that because I have been creating content intentionally on LinkedIn for five years and I’ve been sharing.

[00:14:51] My narrative and my story, and I’m seeing how people react. They want to lift you up, they want to support you. And once you start to see that is [00:15:00] what the DNA of the LinkedIn community is you start to really get comfortable opening up a little bit more. And it’s not for everyone. Not everyone has to do that either, right?

[00:15:10] No, nobody has to do it that way. That is just my method that works for me and it works for some other people that put it out there. 

[00:15:18] Kris Ward: I’m just not a very big drinker. So I think I have to take that up first before I start doing all that sharing. 

[00:15:25] Liam Darmody: I hear that. The first thing that clued me off to LinkedIn as an interesting platform to create content was articles that I had written in 2015 after, a couple of beers maybe.

[00:15:34] And Posting it at night and then the morning after being like no. Don’t post that. Don’t post that. And then seeing all the positive reactions and I was like, Oh, interesting. Like this is resonating with people. Like I was terrified that it was too personal and too vulnerable, but in actuality, everybody, I got messages from people that were like, that is the realest thing I’ve ever read.

[00:15:53] Please put more of that out there. And I was shocked. 

[00:15:56] Kris Ward: Message keys coming back and back and every friggin different. [00:16:00] If I invite somebody on the show to talk about taxes, I think somehow we’d end up back on sharing and storytelling. I’m like, Oh my gosh, we have to do more of it. I get it.

[00:16:08] Okay. All right. And then that ties into your personal brand because you’re, it’s being personal role, right? Yep. Okay. Because we are no longer what’s your perspective? We’re no longer in a world where we can just, you shake a handshake, you shake someone’s hand and you’re wearing a suit and we’re just going to be like, here’s my product.

[00:16:25] Like it’s, we all we’re not reinventing the wheel, so it really has to come down to the person. 

[00:16:31] Liam Darmody: Yeah. And I think the idea, I, the thing that I liked to to, uses in an analogy is if you think about LinkedIn as the world’s largest networking event, 

[00:16:41] Kris Ward: right? 

[00:16:42] Liam Darmody: Think about the challenges with existing networking events.

[00:16:44] If you go to a networking event, you’ve got a bunch of people you’re limited by the geographic limitations, right? Yes. Yeah. You’re limited by who’s there. Who decided to accept and who decided not to, you don’t know necessarily who’s who once you walk in there. So you are [00:17:00] basically in the room looking for conversation and you might have 10, you might have 10 conversations and maybe two or three of them are fruitful because you pick the right group of people to walk over to and awkwardly edge your way in.

[00:17:11] Yeah. LinkedIn is all of the opportunity of a networking event with none of the friction points, because 

[00:17:17] Kris Ward: I do try to remind people that because I feel like it was the 1800s like now and I say remember back in the 1800s when you’d have to get up especially the winter and you’d have to be at some breakfast chamber event at 630 in the morning and then you got stuck sitting beside someone that five minutes in you’re like, Oh my gosh, we are so never gonna do business together.

[00:17:37] And also that whole idea of I’m going to. Like I’m hoping to do business with you. You’re hoping to do business with me. That’s just a bad setup. It’s really like a, I don’t think we’re allowed to say blind date anymore. I don’t know anymore what we’re supposed to say, but I was going to say it’s a setup.

[00:17:49] I already used the word setup anyhow. So that’s not good. And so then at least LinkedIn, you can be doing that in your pajamas and you’re right. You see their whole backstory. You see how they’re interacting with other [00:18:00] people. Like you can do, you can get a lot of recon information on somebody on LinkedIn and you don’t know anything about that person that you were so right, very limited by geography, nevermind, you had to get there too. So it is something that when I get frustrated and think, ah, social media, I try to remember what this replaced. 

[00:18:21] Liam Darmody: Yeah, totally. And it’s easy for people, I think, to forget about the feeling of walking out of a networking event that you spent two hours at.

[00:18:28] Yeah. And then you’re like that I didn’t really, that was a waste of my time. 

[00:18:32] Kris Ward: Yeah. That was a lot of hours. Yeah. 

[00:18:35] Liam Darmody: Showing up on a platform like LinkedIn every day by creating content that makes people think and engage. It basically just becomes a flywheel. It’s like a snowball rolling down a mountain.

[00:18:45] And if you do it consistently enough for as long enough for as long as you can, I think that’s the other piece that I think a lot of people struggle with. They think, Oh I don’t even know how I would start creating a piece of content a day. And you don’t have to start with that you could start with [00:19:00] one a week, you could start with a week, right?

[00:19:02] The idea is to get comfortable figuring out what your brand is what, how do you want people to perceive you? And how often can you share for the longest period of time? So if you think that one, one post a week is something that you can maintain for six months, do that instead of two posts a week for three months, whatever’s going to make it most likely that you’ll do it.

[00:19:26] Yeah. For the longest period of time is what you should focus on. 

[00:19:30] Kris Ward: Okay. So that’s okay. So then let’s get into what does make a personal brand effective. When am I, when do I look at go, Hey Kris, we’re starting to do some things here. You have a personal brand. 

[00:19:44] Liam Darmody: So I think it’s really honing in on the intentionality of your actions.

[00:19:52] So finding people that you want to build connection with or who you want to be on the radar of putting content [00:20:00] out that resonates with those people and speaks your truth, right? Like I view LinkedIn as a bit of a legacy platform and I say legacy, not in terms of like how old it’s been around, although that applies to, it’s about building a legacy.

[00:20:14] It’s leaving your legacy out there, right? So you’re could be an independent business owner who’s constantly in the weeds and you’re running, 16 different ways and you’ve got tons of stuff happening. All of those things that are happening are historically happening behind the scenes. If you start to let people into the experience and let people into the personality behind the business that’s when they start to really get a vested interest in your success. 

[00:20:39] And then they start recommending you to people based on word of mouth, which as any entrepreneur knows is gold. And that was the biggest thing for me that I think I noticed is that I have people who are actively marketing my services on my behalf and they’ve never even been clients of mine.

[00:20:56] They just like my content. They’re like, Liam’s great. If you’re thinking [00:21:00] about, your personal brand strategy, you should reach out to them. It happens at least once a week. 

[00:21:05] Kris Ward: Yeah. And you know what? Oh my gosh. I think some of us as entrepreneurs, you’re, you’re always focused on the next thing and the thing you want and the thing you want after that.

[00:21:12] I get it. And sometimes I say, I forgot what I knew because you’re right. I often forget and neglect the behind the scenes. Like right now, we have this leadership program for when we find, hire and onboard virtual assistants for our clients. We’re not an agency. We don’t. We don’t, it’s not billable hours.

[00:21:30] It’s just a bonus thing we do for our clients. They’re paired up. If you left our program in three months, you take that VA with you. There’s just so many things to it. And it’s a very different setup because we’re really teaching them to be like your peers in this leadership program. So it’s not just task puppets.

[00:21:44] And this month we’re adding a whole more component to it. And I would never think. I got my head down doing that. I would never think to write a post about all these changes. I don’t know why. I guess I’ve, I don’t know why. I don’t know why I’m not, I’m [00:22:00] always just sound I don’t know, problem focus.

[00:22:02] This is a problem we solve. We, you’re running around. You think once you get past this next thing, things will be different. Let me tell you what you really need. La, which is very one dimensional in sales, but there are things we’re doing all the time. And I guess I, I don’t know. I don’t know if I’m waiting for them to be done to share them, but you’re right.

[00:22:17] There’s behind the scenes stuff or maybe I’m just so used to the fact that a lot of my stuff is on the computer. When you see other people like designer at a photo shoot or there’s something more visual to it. I think I forget that there is interesting things, even if I’m just at a computer.

[00:22:32] Liam Darmody: Yeah, the video, a video of you saying something, people love hot cakes, right? Or, just you reflecting on the week that you had on a Friday afternoon, right? It’s a little window into your world that people don’t otherwise have. Think about it from the kitchen at a high end restaurant.

[00:22:50] Always people will pay top dollar to sit at the bar and see how the chefs are cooking the meal. People love to see how the sausage gets made. [00:23:00] And I think that’s something that a lot of founders, because we’re so busy and we’re in the small details of the business because that’s where we have to be, like things done, we don’t sometimes zoom out and say how. How can I be projecting this outwardly so that people can see the value that I’m bringing or just get to know me a little bit better. And brand is also one of those things that’s touchy feely, right? It’s not as easy as growth marketing or demand generation where, you put in X, Y, and Z, you get out ABC.

[00:23:29] Brand is a little bit more squishy and you’re trying to question, will it actually convert? And the different mindset there is it certainly can, but it might be a longer tail, right? So the content that you put out here might, somebody might stumble across it three months from now and they then inbound to you, but it’s less.

[00:23:47] And I think that’s one of the challenges that a lot of entrepreneurs face is they’re looking for immediate results. And so they think if I can’t see guaranteed new business from this, I’ll just add it to the list and I’ll do it another time. 

[00:23:59] Kris Ward: [00:24:00] And I think sometimes we get confused with personal branding, like high school oh, okay, that’s all well and good. Everybody likes Liam cause he’s nice or his posts are funny and I’m not. So there’s no time to do that now. Let’s just get the funnel in there and we have to start selling this ABC thing, right? Like I have to, somebody said it was, I thought really wise and I’m talking about the fact that sometimes when you’re in business, you don’t plant a seed the day you’re hungry.

[00:24:25] So putting things in the ground and systems and all that stuff is what makes a farm. How do you go from a house plant to a farm? It’s very strategic systems. And then you have to just wait a little bit. And one of my clients said to me, yes, that’s a good analogy. Cause I think so often as entrepreneurs, we see ourselves as hunters, jump up and then take action today to get a kill today.

[00:24:44] And you’re not planning ahead. You’re just doing that. So I think your personal branding is really leaning into the fact that, I often talk about accumulation, like that little drop in the tub, drop, drop of water can fill a tub in a couple of hours. And that’s what you’re looking at, [00:25:00] where we get caught up in the whole jump up and take action and see what I can get today versus building something that’s memorable and sustainable, like your personal brand, or I think you’re right.

[00:25:10] Personal reputation has more of a. 

[00:25:15] Liam Darmody: Yeah. Totally. And I think one of the other things that’s an added benefit to building a personal brand that many people, myself included, underestimated is just how helpful it can be to have conversations every day with other people who are. Yeah. In the industry.

[00:25:33] And, I went from working at technology startups where culture was something we invested heavily in, smartest people, like fantastic company culture, all the perks and bells and whistles to working in my office with 65 bottles of hot sauce. And I am lonely as an entrepreneur. It’s a very lonely existence or it can be.

[00:25:53] And LinkedIn has filled a little bit of a gap for me where I don’t have colleagues or coworkers outside of my clients. And I love [00:26:00] my clients, but we’re not talking every single day on LinkedIn. I have a community of people who are also entrepreneurs and founders and who are also looking for connection and community.

[00:26:11] And that can be helpful as well just to feel like you’ve got, some people in your corner who are supporting you on a regular basis. 

[00:26:18] Kris Ward: Yeah. A community. Yeah. A hundred percent. Oh my gosh. Okay. Where can people find more of your brilliance, Liam? 

[00:26:25] Liam Darmody: I it’s easiest and best place to find me is on LinkedIn.

[00:26:28] LinkedIn. com. 

[00:26:28] Kris Ward: I didn’t want to speak for you, but it sounded like we could pop on over to LinkedIn. 

[00:26:32] Liam Darmody: Yep. And then Liam liamsbrandstand. com is where you can find more information about my business. But LinkedIn is the best place to find me. 

[00:26:39] Kris Ward: Okay. Thank you so much. Please share this episode with a business buddy.

[00:26:43] Don’t have them banging around by themselves. There’s lots of really important, insightful content here that, I think we just need to take a moment and stop the rush and go, yeah, all right, this matters. What people, what they see you putting out and what you put out and your personal reputation, all that stuff.

[00:26:58] It’s [00:27:00] you, it’s the business, you are the business. So thank you again, Liam, and we’ll see you in the next episode. 

[00:27:06] Liam Darmody: Thanks so much for having me. I really appreciate it, Kris.