Fix Your Email Funnel: Double Engagement with Smart Segmentation! with Dylan Redekop

You can find Dylan Redekop at:
LinkedIn: https://www.linkedin.com/in/dylanredekop/
Newsletter: https://www.growthcurrency.net/subscribe
Podcast: https://podcasts.apple.com/us/podcast/growth-in-reverse/id1781118823

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Dylan Redekop Podcast Transcription

[00:00:00] Kris Ward: ​Hey everyone. Welcome to another episode of Win The Hour Win The Day, I am your host, Kris Ward. And today in the house, we have Dylan Redekop. Dylan is an email marketing strategist, and he’s going to talk to us about optimizing our email. Now I know sometimes emails don’t sound so sexy and all that stuff. But first let’s welcome you to the show. Dylan, welcome to the show. 

[00:00:27] Dylan Redekop: Thank you so much for having me here, Kris. I’m, I’m really excited to chat about all things email and email newsletters. 

[00:00:32] Kris Ward: Okay. So let’s just all agree. I think sometimes email marketing is the neglected child. We forget about it and we’re all being seduced and pulled into the different platforms. But we have to be reminded that things happen on those platforms and many of us have ended up in Instagram jail and I’ve heard now a few people ending up in LinkedIn jail and you just don’t want to be susceptible, to all of that, right?

[00:00:57] So you do want to make sure you have your own list. [00:01:00] So we’re just going to agree on that to begin with. Good reminder, right? 

[00:01:02] Dylan Redekop: Absolutely. Okay. Good reminder. Yeah. 

[00:01:04] Kris Ward: Excellent. Now that we’re starting from that point, what do you feel people miss the most when we deal with our email marketing? 

[00:01:13] Dylan Redekop: I think the, what I see the most is when I’m looking at other people’s newsletters and their processes, when I’m signing up to other newsletters email marketing campaigns and that sort of thing is the onboarding process is quite often neglected.

[00:01:27] So there’s so much effort that’s put into getting these people to come and sign up for your newsletter or your email list, what, however you want to call it for the sake of this show, why don’t we just call it newsletters email newsletters. So you’re getting people to, you’re putting in all that effort to get people to come and sign up and you’ve even optimized your landing page maybe a hundred times and it’s converting great, but then once they sign up, the experience is either lackluster or it’s completely the same.

[00:01:55] No matter how people have arrived at your landing page. I think that’s [00:02:00] one of the Hold on, pssh. Sure. 

[00:02:01] Kris Ward: A lot of us are guilty of that. Yeah. Just saying. Okay. I think for a while, I’m whispering, I don’t know why, I think for a while there was that whole, I forget what they called it, Russell Brunson was calling it something, blah, blah, blah, your five day hero story or whatever.

[00:02:18] So it’s Oh, here’s who I am. Here’s what I do. Here’s why, whatever. Check out tomorrow’s email and my backstory or why I’m here or whatever. So I think we all was told that at one time. If even we have that sometimes just Hey, you catch up, we’re sending a newsletter every week. And this is the one for this week.

[00:02:35] This is where you landed. Or we may have that five part series. Let me tell you a little bit of us and what we do. But you’re saying we should be diving deeper. 

[00:02:45] Dylan Redekop: I think so. Yeah. Definitely the welcome email sequences is definitely important and it will. How you do that and how you whether it’s just one or whether it’s five or 10 or 50 really will depend on the company and the person in the audience.

[00:02:57] However, I think even before that [00:03:00] point it’s very important to customize that experience at least to some degree for your subscribers. And what I mean by that is if you’re getting subscribers strictly through one channel, then that context is going to be the same for everybody who joins. Basically, to put it simply, if you have, say you have a Facebook page, and that’s the only place you’re really sharing your link for your newsletter, and everybody that comes to your landing page is coming through there, then that messaging after they subscribe is going to be the same.

[00:03:26] They’re all going to be coming from the same spot. The context will be shared. However, if you’re sharing a link 

[00:03:31] Kris Ward: And let’s just interject there, it’s not bloody likely, as they say in England, it’s not bloody likely that’s going to be the case. So in this day and age, it’s unlikely we’re going to have one link and one place forever.

[00:03:45] So really you’re being generous and kind. I’m going to call us all out. You’re just glossing over the fact that we’re dropping the ball and you’re making it sound very positive, but we’re dropping the ball. Because nobody has one option in one place, right? 

[00:03:57] Dylan Redekop: That’s right. 

[00:03:58] Kris Ward: Okay, so let’s get into the tough [00:04:00] love, Dylan.

[00:04:01] Dylan Redekop: Sure, and I was, and I understand that too. I was basically saying that as almost hyperbolic, that nobody’s really just driving subscribers from one link. However, Once they subscribed, a lot of people are treating them as though they are just driving them from one link or one channel. So we’ve got social media channels all over the place.

[00:04:17] We’re driving people from different social media posts. And we are driving people from different appearances. They’re making on podcasts, all that kind of stuff. Maybe even paid growth lead magnets. Maybe we are running a quiz. Maybe even where I’m doing recommendation widgets, which have been quite popular in the last few years where you subscribe to somebody’s newsletter and this nice little pop up shows up and says, Hey, you might, if you like my newsletter, you might also want to check these ones out.

[00:04:42] And so when people subscribe there, especially, I’d say it’s even that much more important to definitely customize that welcome sequence, that experience for that new subscriber who may not have even realized they just subscribed to your newsletter. And that goes for all of these different channels. 

[00:04:59] Kris Ward: You know what [00:05:00] I’m just realizing now, I just had this profound thought, it was profound to me anyways.

[00:05:04] I’m not saying it’s going to be profound to anyone listening, but it’s almost if you met somebody at an event, the whole idea of all this is to not replace, but it’s a virtual extension of networking, right? And it’s almost if I had went to a networking event and then I meet you next week and I’m like, Oh, I don’t remember where I met you.

[00:05:22] Oh yeah, you look familiar. I don’t remember anything about you. And so when we don’t customize our approach, it’s Hey. You don’t matter, I saw your face, I shook your hand, got your name, and we were all best of friends for about 30 seconds and now I don’t even recognize you. That’s what I’m hearing as far as like, where I’m dropping the ball, I think it really has that kind of impact.

[00:05:44] Dylan Redekop: That’s actually a perfect analogy and I’m jealous that I didn’t think of that myself. 

[00:05:48] Kris Ward: Oh I will tell you my clients call me the queen of analogies. I think I’m annoying with them, but other people seem to like them, so don’t worry. It’s my thing. 

[00:05:55] Dylan Redekop: I think it’s really. A good way to [00:06:00] highlight the silliness of how we treat an email to somebody acting as though, they know exactly why they’re getting this email.

[00:06:06] They know exactly how they subscribed, when they subscribed, what you’re writing about. I can’t tell you the number of times I’ve gotten an email in my inbox and being like, I do not remember subscribing to this, or when did I I just, I have to click on the website and see Oh, maybe I remember.

[00:06:22] And even if I do that, I’m probably not interested. So I think we need to treat these interactions our place in somebody’s inbox a little bit more I think with a little bit more, not severity, but like seriousness, because a lot of that, a lot of, there’s so many emails in everybody’s inboxes all day long.

[00:06:38] I think being a little bit more upfront as to and clear about how you got there is pretty important. 

[00:06:45] Kris Ward: Yeah. And I think to add to that previous analogy, I know somebody said to me once that they thought it was flatter, like they said it was a kind thing that I did is that whenever, I would have to meet you numerous times and I would always remind you in this particular case, it was somebody [00:07:00] that was like a bit of a celebrity in the business community.

[00:07:02] I had met him at a couple of functions and the third time I met him, he was like, Hey, hi. I don’t know if you remember me. I’m Kris Ward. I’m blah, blah, blah. He’s yes, Kris, I remember you, but I do love that you do that. Cause I do meet people all day long that I’m like, I don’t know where I know them from and they’re talking to me.

[00:07:15] They look familiar. And so that was apparently a strength of mine and yet you’re right. I’m not doing it in the newsletter. I should be like, Hey, here I am again. Cause you’re right. It gets lost really quickly. I don’t get, it could be a full time job on unsubscribing to email newsletters. Like I’m like, oh, I’ll get that later.

[00:07:33] People, yeah, they don’t know, they can’t care about what you’re talking about if they don’t even know who you are. 

[00:07:38] Dylan Redekop: Exactly. And I think that it’s just overlooked more and more than it is not overlooked. And a lot of the email service providers now provide features where you can basically input a little bit of code where it will drag in that person who, in the case of these referral widgets, for example, they’re the recommendation widgets, it’ll replace that code with the [00:08:00] person’s newsletter.

[00:08:00] So say, Hey, just in case you’re wondering how you got here. So and so newsletter recommended me to you and that’s where, that’s how we met. So it’s basically Hey, my friend so it’s a nice way to be like, just assume that people don’t really know how they subscribe to your newsletter is one good thing to, to make when you’re sending this first book of emails.

[00:08:18] Kris Ward: This is the simplest concept and I’m having really because I did this all the time networking. These were things that I would say is my strength or a thoughtfulness in detail. And yet you’re right. I know, I think it’s the same like your website. I suffered with this for years and I always explain this to people, you hop on somebody else’s website for two seconds, you’re looking for a phone number, you’re looking for something, a price or to confirm something.

[00:08:41] Yet, when you put your own website out, you have this idea, they’re reading it like a book, page one all the way to the end, right? You couldn’t possibly pull away from this riveting content that I have spent months producing, thank you kindly, right? And I think I’m falling prey to my own sense of foolishness, slash ego with the [00:09:00] newsletter thinking, Oh yeah, I don’t know what’s going on in my email box, but you clearly will remember me in amongst all the noise.

[00:09:07] And this is really embarrassingly simple, but strategically really profound, I think. 

[00:09:16] Dylan Redekop: Yeah, totally. And I think the if you didn’t email your list, say in six months, you wouldn’t just Send out an email without probably maybe reintroducing yourself or reminding people who you are, what you do. Maybe saying something like, it’s been a while since we last chatted since I last landed in your inbox.

[00:09:32] So I think you should treat your welcome sequence the same way as that first impression or that reminder of how you did first meet. 

[00:09:38] Kris Ward: Okay, so you brought up something that, ah, another thing I never thought about. So when I’m on podcasts, I often will have, it comes through other things I offer, but primarily the podcast, I’ll say free gift, free. Gift, G I F T from Kris, K R I S dot com. So you guys listening right now can check it out. There’s a whole bunch of goodies there and I mostly do it when I’m a guest on somebody else’s show. [00:10:00] Free gift from Kris. com. Now, I don’t know how many shows I’ve been on as a guest, hundreds, like I would say a minimum of 500.

[00:10:08] So when people opt into that, I never occurred to me. Now I, like I said, there’s sometimes I’ll put that out for other things, but it’s mostly the podcast. And with all those appearances. I know I say, Oh yeah, they probably came through listening to me on a podcast, but I didn’t identify that. And to your point, they would be people that likely listened to know me better than somebody else on the list.

[00:10:32] Cause they listened to a half hour show that I was being interviewed, not even interviewing. So they got much more personality or content from me than even somebody listening to this show because it was all about what we do. And I wasn’t addressing that at all. That’s friggin like somebody I was on five, six dates with and now I’m just like, I don’t even know what, right?

[00:10:52] Dylan Redekop: That’s another good analogy. 

[00:10:53] Kris Ward: I’m a hot mess, Dylan. I’ve come to realize I was feeling really good about myself until we got into this. Alright. 

[00:10:59] Dylan Redekop: It’s it’s [00:11:00] time to take your newsletter to the emergency room.

[00:11:02] Kris Ward: Yes. Yes. Oh my gosh. You’re quietly whispering all these huge things.

[00:11:06] Okay. So we’re establishing this is really a problem. Okay. So now we need to segment that list. We need to identify them. We need to be communicating with them. How often, what do we say? I don’t, apparently I don’t know what I’m doing. So you tell us what we should be doing. 

[00:11:24] Dylan Redekop: That’s the thing with emails, you can be as strategic as humanly possible, or you can be just more whimsical with it and neither approach is necessarily bad or necessarily good because when we over strategize things, usually we take the humanity out of it.

[00:11:39] So I think with a grain of salt with everything we’re talking about is, you want to definitely, I know this sounds cliche, but you want to be yourself or be your business, right? Don’t come off as a robot when you’re going through these processes. But that being said, once you’ve established that you’ve got somebody on your email list, you have introduced yourself as we’ve just talked about.[00:12:00] 

[00:12:00] Kris Ward: Let me just jump in there if I can. Cause we know here we’re all about. My clients tell me they get 25 hours back a week within the first month of working with us. So here’s something that I do that may help you or someone listening. When I need to, it to be a little bit more of myself as most of the time, what I will do is just go into a Google doc.

[00:12:19] And if you can hit tools, then you can do voice recording. I will then just talk. And even if you’re like, I’ve been doing it so long, I can say whatever I say and add punctuation, but you don’t have to be skilled at this. So you could just talk. And when you talk, you will sound far more like yourself than when you write.

[00:12:36] Because I went to college, I went to university, and they taught me how to, say important words and do this stuff. Even when I wrote my book, Win The Hour Win The Day the editor kept saying to me, stop saying cannot, will not. You have to say can’t and won’t. It has to be more conversational. I’m like, my Lord, like, where’s all my book learning gone, right?

[00:12:51] So I had to bring it down a grade level. So we tend to get academic when we write, even if you are skilled at writing, it’s still a chore [00:13:00] to make it warm or make it you. So I go into a blank document, I use a tool, I just talk. Then I will drop it into chat GPT and I say, please add punctuation. And so then it becomes really easy and does sound like you.

[00:13:14] And it’s your voice. We’re not asking Chat GPT to write this, but if you just talk, you’ll find your content to be so much more your voice than your voice when you write is not your voice. So there’s my two cent tip. Proceed Dylan. 

[00:13:28] Dylan Redekop: That is a great tip. I think that’s closer to a 50 cent tip.

[00:13:30] That’s pretty. 

[00:13:30] Kris Ward: Okay. Thank you. 

[00:13:33] Dylan Redekop: Where were we? We were talking about basically sending off the welcome emails, not sounding robotic, sounding like yourself using using a voice to text or voice memo type of feature to do that. And so how you do, depending on your business will depend. On how you do your welcome sequence, but what I think is important, at least in a lot of cases, most people will agree here that knowing your customer, getting to know your customer in that onboarding phase is pretty important.

[00:13:56] So whether you right after they’ve subscribed, whether [00:14:00] you send them to a thank you page that includes a survey to fill out, or you send them in your welcome email, a link to a survey to fill out or maybe your second welcome email, because you don’t want to bombard them with too much right away, I think having an element of getting to know your customer your client, your new subscriber is super important and also something that even I probably guilty of not doing well enough. And a lot of people also are because when we get to know our subscribers more, then we can customize things so much more, we can personalize things and make that feel like a better experience for them.

[00:14:31] They’re going to be more likely to know and trust us and then eventually become our customers. 

[00:14:36] Kris Ward: Another thing I never thought of. Okay. But here’s my concern. 

[00:14:39] Dylan Redekop: Sure. Okay. 

[00:14:40] Kris Ward: So the survey. Do you find people fill it out? 

[00:14:44] Dylan Redekop: If they’re incentivized to do so you can use a ways to, I’m not saying offer them a 10 Amazon gift card to fill it out.

[00:14:51] Or anything like that. You can tease them with a free guide or checklist. 

[00:14:56] Kris Ward: Okay. Yeah. Yeah. Okay. 

[00:14:57] Dylan Redekop: Something like that to fill it out. Or you can even just [00:15:00] simply say basically I want to make sure you’re getting. The, basically the content, the topics, the information that you want best. So just fill this out three, four, five questions, whatever it is, these four, five questions will take you 38 seconds.

[00:15:14] And and then I’ll make sure to send you only stuff that you care about or that you want to know about, again, that might not work for every business. But something along those lines where if you do have a few different segments in your business that you customize that would be a really good way to do it.

[00:15:27] Kris Ward: Okay. I’m liking it. All right. Continue, sir. 

[00:15:31] Dylan Redekop: Okay. So once we have that information, then obviously we need to start thinking about how we’re going to structure content for those people going forward. But before we get to that point we’re going to keep through, keep going through the welcome email stage.

[00:15:45] And again, the welcome sequence, it can be one email, it can be five, it can be ongoing. I’ve talked to some people who actually, their email newsletter is just an evergreen newsletter. So everybody starts at the same spot in this [00:16:00] ongoing sequence, and they’ve written You know, months, if not years worth of content, and it’s just a constantly growing sea of content that, of course, works more evergreen type of information, education.

[00:16:13] Kris Ward: Okay, but hold on. Let me just qualify what you just said there. Sure. So what you’re saying is we do want to personalize the onboarding. Once we onboard them, like maybe they, I do a survey and they get three to five emails or something and we say, Oh, you heard me on a podcast, whatever. We’re customizing the entry process, acting like I know and remember you, that whole theory there.

[00:16:32] Then once they go into perhaps the main flow of the email. So if I’m now talking about, Hey, here’s the five biggest mistakes or myths about hiring a virtual assistant that would be evergreen because they’re pretty much and they can land there and you’re saying I could have a year of content and that’s okay they’re going to land in that pool of content and move forward and we can be rotating the evergreen stuff. Correct? 

[00:16:56] Dylan Redekop: Yep. 

[00:16:57] Kris Ward: Okay. 

[00:16:57] Dylan Redekop: Exactly. 

[00:16:58] Kris Ward: Because it wasn’t sure there. We weren’t clear. [00:17:00] All of a sudden we’re like customize and we went to evergreen, but that’s after that part is over. Got you. All right. 

[00:17:05] Dylan Redekop: Yeah. But I will call out to that. There’s some people who would just have a very specific job to be done for their newsletter.

[00:17:10] My friend Jeremy ends who runs podcast marketing. com I believe it’s called or podcast marketing Academy. He. He set up this newsletter called Scrappy Podcasting and the whole point of it is to basically run this evergreen newsletter so everybody starts at the same spot. So his sequence is very customized to people who are looking to grow a podcast So he doesn’t care quite as much about all this process I’m about all this segmentation if you will because his goal in the end is to get people to sign up for his podcast marketing course.

[00:17:39] Kris Ward: Oh, so I see what you’re saying. In that case, he’s very specific. I don’t, you’re, I may have an onboarding process for you depending on where you came from, but once I get you here, I want to get you from A to D and this is my ultimate goal. And it’s going to be the same goal for everybody. I want you to be servicing your podcast.

[00:17:59] Dylan Redekop: That’s right. [00:18:00] And okay, the hard thing with this topic is there’s so many different types of newsletters that some will just send one welcome email or none at all. If you sign up for, say, a new, a daily news newsletter, like their process, the way they monetize, the way they drive subscribers and everything is totally different.

[00:18:17] So they’re not going to have this long drawn out welcome sequence, whereas it could be very valuable to somebody who is trying to build credibility and authority. And that’s 

[00:18:27] where most of us are as entrepreneurs, coaches, consultants, founders, small business owners is just, being top of mind and nurturing that relationship.

[00:18:36] So we, we are now awakened and agreeing that we, we can’t just go from, we can’t just dump them into the list. So we’ve got to do that. Once we figure that out, are we good and we’ve covered the onboarding or is there more stuff in the onboarding that we’re not diving into?

[00:18:53] There’s a few other things that I would probably recommend. I hate the term best practices, but these are best practices, so to speak. I think it’s a fine practice.

[00:18:59] Kris Ward: Go ahead. 

[00:18:59] Dylan Redekop: [00:19:00] Okay. What you really want to do, I think, with that first welcome email again, this will be contextualized to how people got onto your list, right?

[00:19:06] But the messaging might change, but the action you want them to take will be the same. And you really want to get people to reply to your first welcome email. 

[00:19:14] Okay. So you can incentivize that reply. I’ve seen people, again, I, I mentioned earlier with a survey that you can tease a free gift or a special resource, a free resource to them if they do reply.

[00:19:26] And the whole reason we’re doing that is because we want to basically indicate to their email client, like Gmail or outlook, whatever they’re using, that this is a, this is not spam, this is not, junk mail. This is actually a email that I’m gonna, deem as important. And so replying to it is gonna signal that and, and it gives you also some proof that a people are getting your emails and that they’re actually engaging with them. There’s a little bit of validation there too. 

[00:19:52] Kris Ward: Because do you know, and I don’t know if this is a silly question to ask you because it may totally depend on the different platforms, but if they say, okay, your open [00:20:00] rate is 28%, do you know how long that has to be open to get that open rate?

[00:20:05] Like I guess I’m always surprised when people do reply or comment on my newsletter. I’m like, Oh, somebody read it. And even though I might have a 28 percent open rate, I’m like, yeah, just cause you open it. I don’t know if you read it or Oh, I opened that by accident. So is there any common at like common practices for understanding what those metrics actually mean?

[00:20:25] Dylan Redekop: Open rates used to be somewhat reliable, but they’re a lot more skewed now. It’s a lot harder to look at an open rate and know actually how many people opened versus how many your email service provider is saying opened it. 

[00:20:36] Apple mail basically opens all emails on your behalf.

[00:20:41] And that shows up. Oh, isn’t that kind of them? Yeah. Isn’t it? And most email service providers will. 

[00:20:46] Kris Ward: They’re so thoughtful. Yeah. 

[00:20:47] Dylan Redekop: They are very thoughtful. Yeah. But for people who are sending emails it’s a little bit annoying because you see this high open rate, but when in truth, not necessarily all those people have actually opened your email.

[00:20:57] The other thing too, that can suppress your open rate [00:21:00] is when people turn off images. I don’t know if you’ve seen that before you open an email and if you’ve got images turned off, you just see like a little X where an image is. And what these email clients are actually tracking for opens is if the picture, a picture loads.

[00:21:13] Even if you don’t have a picture in an email, if there’s a little image pixel in every email that goes out. 

[00:21:18] Yeah. And if you have images turned off, you open that email, it’s not going to register as an open. 

[00:21:24] Kris Ward: Oh, there’s all kinds of wankiness there, silliness. Gotcha. There is. Yeah. Wanky numbers. 

[00:21:29] Wanky. Wanky. 

[00:21:32] Dylan Redekop: Not like wanky. It works. It’s yeah. It’s troubling. It’s frustrating, but that is the world we live in. 

[00:21:37] Kris Ward: Yeah, it is. Yeah. That is. Okay. All right. So I took you down a side road there. Let’s continue moving forward. 

[00:21:44] Dylan Redekop: The side road deviated at which point, just so I make sure I’m still on track.

[00:21:48] Kris Ward: The car. Okay. So we’re bringing we, we want to be mindful of the open rate. I don’t know where we were. Oh, yeah. We were talking about, 

[00:21:55] Dylan Redekop: We were talking about getting replies to our open or for two hours. 

[00:21:57] Kris Ward: Somebody should be paying attention. [00:22:00] Yes. 

[00:22:02] Dylan Redekop: Yes. So getting replies and how you ask for that reply can be a number of things.

[00:22:06] For example, I send, I say, please reply with a thank you. And so a, I know that you’ve received this and to make sure that you keep receiving this and I will reply to those thank you emails as well. And then I also will say, if you reply, thank you all. Send you again, a free guide. 

[00:22:21] Kris Ward: Oh, okay.

[00:22:22] Okay. All right. I like that. It’s simple. They can do that. Okay. 

[00:22:24] Dylan Redekop: Some people just say you need to reply to this email to make sure that you get my newsletter. 

[00:22:30] Kris Ward: Ah, I like yours sounds a little bit like softer. 

[00:22:33] Yeah. Cause we don’t want it. Cause then it’s oh, I don’t know. I’m out. But if you say, oh, just said, okay.

[00:22:38] I like, I don’t need to tell you why you’re doing it right. You’ve got to figure it out. Okay. Okay, so as we wrap up, what’s one last thing you think that people are just missing the boat on?

[00:22:47] Dylan Redekop: So the, I think the biggest mistake I often see people making is basically burying their subscribe to my newsletter call to action on their website.

[00:22:56] In almost every website we go to where people are like, yeah, I want to build my newsletter, I want to grow [00:23:00] my newsletter. It’s either way down in the footer, hard to see, there’s no real incentive to join. It just says subscribe to, get the latest news subscribe to our weekly newsletter, join our weekly newsletter.

[00:23:10] Or it’s maybe buried in maybe in the navigation menu under like resources or content or something like that. I really think if. I do, I’m a very big proponent, obviously, of growing a newsletter, an email list, and so I think that should be front and center when people land on your website, whether it’s with a pop up, as maybe invasive and as annoying as those can be, you can do it in a tactful way that maybe isn’t quite as invasive whether it’s Toaster on the bottom of your newsletter, where it just pops up on the side, or maybe it’s just a hard coded panel on the right side of your website where people join and that it just hangs out there.

[00:23:45] Or maybe it’s even just like a sticky banner on the top. 

[00:23:48] Kris Ward: And I think to your point to make it interesting and exciting why you want to be signing up for this, right? Exactly. Instead of just here, join my newsletter, which can sound a bit dated now because that’s no longer, the big [00:24:00] thrill it used to be.

[00:24:00] So there has to be, we have to make that sexy somehow. That’s somehow exciting. Okay. Dylan, this has been eye opening, refreshing, interesting, and a great reminder for us all because I do think we, we just take it for granted and we neglect it. Please, everyone, share this with a business buddy. Don’t let them bang around on their own.

[00:24:19] And Dylan, we thank you again. And everyone else, we will see you in the next episode.

[00:24:24] Dylan Redekop: Thanks, Kris.