Authentic Stories That Win on LinkedIn! with Jenni Reher

Episode Summary

You can find Jenni Reher at:
LinkedIn: https://www.linkedin.com/in/jennireher/

Jenni Reher Podcast Interview

[00:00:00] Kris Ward: Hey everyone. Welcome to another episode of Win The Hour, Win The Day. I am your host, Kris Ward, and today in the house we have Jenni Reher and she is a content strategist. So let’s get right to it, Jenni. Let’s dive in and talk about content and how do we know when it’s working? 

[00:00:19] Jenni Reher: First of all, we wanna probably talk about why when your content isn’t working 

[00:00:24] Kris Ward: okay. 

[00:00:25] Jenni Reher: And when you take the time to post, and when you create this amazing post and you think it’s gonna land and it’s gonna be amazing, and this is the post, and you start getting comments that are like first of all, you may not get any likes at all, or you might just get a couple, 

[00:00:43] Kris Ward: okay.

[00:00:43] Jenni Reher: And you start getting comments like, great post. Thanks. Wonderful. And they’re just all kind of one-liner. Generic comments. Yeah, generic. 

[00:00:54] Kris Ward: Which by the way, may I jump in or now? Buttons you can hit on LinkedIn. So LinkedIn, who wants you to be original, has given [00:01:00] us all these prompts that we don’t even have to type that anymore.

[00:01:02] Kris Ward: So you can just hit that button and say, great post or, that’s true. Thank you so much. Whatever. 

[00:01:06] Jenni Reher: That’s true. I forgot about that. That is so awful that it just encourages people to be boring. Yeah, that’s awful. Yeah. But when you get comments like that means that your post isn’t resonating and it’s not connecting with your audience.

[00:01:21] Jenni Reher: And so it’s not your fault, it’s just that you need to change your strategy a little bit so that you start a conversation in your comments. You get the kind of comments that people are like, oh my gosh, I’ve been meaning to say that. I’m so glad that you said that. No one is saying this. This is so important and we really need to talk about this.

[00:01:44] Jenni Reher: Or I wanna learn more about that. Can you tell me more about that? When you start getting comments like that means that your content is landing. That means that your content is working. 

[00:01:55] Kris Ward: Okay? So we now, most of us are aware when it isn’t [00:02:00] working, right? We’re like, oh, being I worked so hard on that and now I’ve got nothing.

[00:02:04] Kris Ward: Or I’ve got a few sad little polite answers to people that kind of feel indebted to me. Maybe they’re on my show, maybe they’re just throwing me at whatever. A kind high five. So where do we start? Where we working, not working? Where do we start? 

[00:02:19] Jenni Reher: With your content as far as writing content that resonates with people?

[00:02:24] Kris Ward: Yeah. Or you tell us, you say how do we, when the content is working, where do we start? 

[00:02:29] Jenni Reher: Yeah. I think that the content that doesn’t work anymore. I think it did in the past. But I think it’s just so overdone now and it’s just basically giving people tips and tricks and how to use, okay, how to do this, five ways to do this.

[00:02:44] Jenni Reher: You are doing this wrong. Okay. I think people are tired of that and I think they’re looking for more value. Okay. And a lot of times that’s stuff you can Google anyway. I think people just want to have smart conversations on LinkedIn rather than just somebody telling ’em what to do, because anybody can tell you that, so it doesn’t make you stand out.

[00:03:09] Jenni Reher: So to stand out, you really wanna talk about, instead of telling people what to do, you wanna say how I did it. Okay. How I did it. Like I was on a podcast episode and I was having technical difficulties and I thought it was over, but I turned off my camera and things turned out so much better. Okay, so it’s like a learning process that you walk your audience through in your post that happened to you.

[00:03:41] Kris Ward: So instead of presentation, more conversation. So instead of saying, Hey, here’s the five biggest mistakes people make when hiring a virtual assistant, I might give a story instead of talking about, I remember when I hired my first VA and I thought I was a great communicator, but I was doing A, B, C. 

[00:03:56] Jenni Reher: Yes.

[00:03:57] Kris Ward: Okay. 

[00:03:57] Jenni Reher: That’s exactly right. And people, I [00:04:00] think the problem is that when people get onto LinkedIn they try to be the expert. They try to think, okay, I’m selling this thing and I need to show that I’m the expert, so I need to tell people what to do and what not to do. But that is not, that doesn’t resonate with your audience anymore because like I said, it’s Googleable or chatGT’ish, and it doesn’t sound like something you would say.

[00:04:28] Kris Ward: Okay, so then do we have a capacity on how much, how many stories we can tell, or what does that look like? Yeah. 

[00:04:37] Jenni Reher: That’s a really good question. I’ve never really thought about that. All of my content is basically stories. Okay. Because I think that no one else can copy your story and that makes it original.

[00:04:50] Jenni Reher: Okay. Because some people are like, ah, somebody copied my content and I’m so mad. And it’s yeah, but if you would’ve told it from the lens of your experience, [00:05:00] then nobody can copy that. And it’s unique to you. And it shows people why they wanna work with you rather than giving all these tips and tricks.

[00:05:10] Jenni Reher: And how toss, like for example, I had a client. Who took my program and she always posted how to content, always. And she wasn’t getting the responses that she wanted. She wasn’t engaging with her audience, she wasn’t getting the kind of comments. On average, I would say she maybe had 15 to 20 likes and five comments.

[00:05:35] Jenni Reher: And then after we worked together, she found out what made her unique and she capitalized on that. And for the very first time, she told a story to her audience about herself and about how she never admitted this one thing, but now she is, and in her case it was about she always thought she had to be professional on LinkedIn.[00:06:00] 

[00:06:00] Jenni Reher: Yeah. But she’s finding out that she doesn’t have to be that way and that she can share more of herself. She posted that and she got 67 likes and 85 comments. 

[00:06:13] Kris Ward: Oh, wow. Okay. 

[00:06:14] Jenni Reher: Now, like some people would say it’s not about the engagement oh, likes and comments, those don’t matter, but they do in so many ways.

[00:06:23] Jenni Reher: First of all, you’re connecting with your audience because she started to get comments like. Somebody actually said this and I was like cheering in the background. I was so happy. They said, oh my gosh, I loved you before, but now I love you even more. Oh, and I was just like, oh my gosh. That is like such an amazing thing, right?

[00:06:46] Jenni Reher: When you’re connecting with your audience on that level. And so many people were like, I had no idea you had all those businesses. I had no idea you had that much experience. I thought you were just a business coach. Whatever. Yeah. But it was so much more [00:07:00] meaningful. Those comments mattered. And also it’s, it has something to do with your confidence, right?

[00:07:07] Kris Ward: Yeah. When you post. It’s what’s the point? I am so frustrated. I don’t wanna do this anymore. And you wanna give up? Yeah. But when you connect with your audience like that, you’re like, oh my gosh, this is working. It’s working. 

[00:07:23] Kris Ward: Working it’s like walking into a room and talking. There’s a room full of people and you start talking and no one looks up and you think, dear God, I can’t get, I can’t set myself on fire to get attention.

[00:07:32] Kris Ward: And I think to your point, instead of saying, okay, here’s whatever the five things you need to know before you hire a virtual assistant. If I said, oh my gosh, here’s a mistake I made. I used to whatever, send a VA a few instructions and think I had it all figured out, and then they would send me back an email two days later.

[00:07:51] Kris Ward: What’s the password? Ugh. I thought we’d be done by now and here. Okay, if you’re gonna ask me intelligent questions, we’re not gonna get anywhere. Yeah. So that’s a much more meaningful. [00:08:00] Because also in my case, people have a tendency to think that I’m just organized and efficient. No, I just made a lot more mistakes before you, much sooner, and I had a painful learning curve.

[00:08:11] Kris Ward: So it, it’s a little bit more comforting to them also a little bit more relatable. But yet she’s right to your bigger point, we throw our shoulders back, we show up on LinkedIn. We think we have to sound professional, but we have to remember we’re doing business with humans and the ones we connect best with are the ones we talk with not at.

[00:08:30] Jenni Reher: Yes. That is so good. That is so true. Because people don’t like being talked. Yeah, you have to meet ’em where they are and a lot of times your clients are looking for an or not your clients, but your potential clients are looking for answers. Yeah. They’re not looking for you to tell them what to do.

[00:08:49] Jenni Reher: They’re looking for how did you do it? You’re successful. How did you do that? What was your experience with that? It’s like when you get up on stage, you’re not like. If you do [00:09:00] speeches or whatever, you’re not like you are doing it wrong and you’re not doing it right. There’s always a story that’s wrapped into that.

[00:09:06] Jenni Reher: Yeah. That people can connect with and a lot of times see their own experience in your experience. 

[00:09:15] Kris Ward: Or even, I was just doing an interview myself and she was asking me about, ’cause there’s a big difference in the work that we do. With VAs, we find, hire and onboard them for our clients and we put them in this leadership program that we created.

[00:09:25] Kris Ward: And part of that is a big bonus is when we do that, it’s a bonus for our clients. It’s something that we do where VA agencies take a big chunk of the pay out of the VA and you don’t know that ’cause they had to sign a non-disclosure agreement. So she was asking me like, oh, you learned all these things, you’re doing all this stuff really well with your leadership program.

[00:09:44] Kris Ward: How did you learn through working with agencies and I forget oh my gosh, no. When I started this, there was no such a thing as an agency, right? There was one platform and it was newly established and it was a big deal that they even had that. So I even forget, that’s part of my story and that’s [00:10:00] probably a story with telling that I’m not even aware of.

[00:10:03] Kris Ward: Nevermind. Hey, I didn’t even have the luxury of agencies. Here’s mistakes I made before. There’s even that, so you’re right. I think we step over. And we’re looking out, not in, so we don’t even hear our own stories. Yeah. 

[00:10:16] Jenni Reher: Yeah. And if you’re not telling stories and you’re not sharing from your lived experience, then it just it’s not going to have the kind of impact that you want.

[00:10:29] Kris Ward: I think I’m finally really getting a deeper understanding of this. And we’ve talked about stories. It’s the conversa, it’s the, I don’t know if this is a drinking game. This is the year. Every time somebody drink or you hear the word story and I, every time somebody talks to me about stories I have okay, I think I got it.

[00:10:47] Kris Ward: And I’m like, oh, I think I got it now. I really think I got it. And I think your point of… they can’t copy your stories or even if they had the same stories, and we all know that four people can be in a situation and [00:11:00] walk outta that room and have four completely different experiences from that scenario and see it in very different ways.

[00:11:10] Kris Ward: So even if they have your story, they can’t steal your perception when you share your perception of that story. And I think that’s a really profound thing for me to wrap my head around oh yeah, even if I was like the smartest person in the world and I have all these facts and I was a pioneer in whatever industry.

[00:11:26] Kris Ward: The thing that I do that ties it together, that gives meaning to me, my perception, my story, my understanding of it is really the lens in which I look through, which changes everything. 

[00:11:40] Jenni Reher: Yeah. Yeah, for sure. Everybody’s story is different. Everyone’s experience is different. And I notice it’s sometimes that some people save those stories for their email list.

[00:11:52] Kris Ward: Yes. And that’s me. That’s me. I do that. 

[00:11:54] Jenni Reher: Don’t do that. Yeah. You can put your, [00:12:00] you can take what you wrote in your email and just put it online. You would obviously reformat it. It wouldn’t be as long as an email. 

[00:12:06] Kris Ward: Yeah. 

[00:12:07] Jenni Reher: But the people that aren’t on your email list are not your story. They’re only seeing what you are sharing. They don’t know unless you tell them. 

[00:12:16] Kris Ward: I think to your point is when we talk about content and what works. For the longest time I was doing emails in a different way and then we learned, oh, stories work. And so we started using stories in our email campaigns and then we realized, oh yes, the open rate goes way up.

[00:12:33] Kris Ward: And okay, great. So we use stories in our content there, but then back you just, you get stuck in these, in how you see different lanes. And I think, oh, I’m on LinkedIn. I’m supposed to be talking business. And this isn’t Facebook and grandma’s chiming in here. So now I’m not sharing those stories because I think these people over here know me and I’m trying to get them to open it, but I’m over here trying to look like a professional.

[00:12:56] Kris Ward: So now let’s talk about what I know so I can ize you [00:13:00] with what I know. But you’re right, it’s about content. So if that content works on my email campaign, why would I not use it in LinkedIn? 

[00:13:08] Jenni Reher: Why would you not? Yeah. Wow. And it’s such a missed opportunity ’cause you’ve already written it. So all you have to do is just repurpose it.

[00:13:15] Jenni Reher: Just use it again in a different way. Find out what your audience likes by looking at your content and seeing what content is resonating with your audience. What are they commenting the most on? What deep comments are you getting that open, that conversation. Yeah. Those are the kinds of things that your audience is interested in and that you can expand upon in your content

[00:13:38] Kris Ward: and I do reuse some of them. I’m all about repurposing and efficiency and stuff. I think. Where I got lost is these are the people opening my emails every week. So I thought it’s like a fifth date thing versus, oh, maybe you don’t know me as well on LinkedIn and so I shouldn’t be chatting up about this, or whatever.

[00:13:54] Kris Ward: So you’re right, I can’t have those conversations or people can’t get to know me if I’m deciding [00:14:00] you’re in this lane, you only get this information. It’s equivalent to saying, you and I are gonna have coffee on a Tuesday, so I’m gonna tell you this much about myself, but if we have coffee on a Saturday, I’m gonna open right up. Like it makes no sense.

[00:14:10] Jenni Reher: Yeah, that’s such a good point because. I say this over and over again, but I’m gonna say it again because it’s really important, but the whole purpose of social media is to be exactly the same online as you are in person, so that when people meet you online or on Zoom or wherever, yeah, you are exactly the same.

[00:14:32] Jenni Reher: Because I have been on a coffee chat with someone before. I expected her to be completely different. I expected her to be warm and generous and not generous, like giving me information. Yeah. But just like of her time. Yeah. And she was on her phone the whole time. She was looking away. She was so bored.

[00:14:51] Jenni Reher: And I was like, you’re the one that wanted this coffee chat. And is this really who you are? And if there

[00:14:57] Kris Ward: that she’s just a horrible person. That’s a separate story. But [00:15:00] I think to 

[00:15:01] Jenni Reher: if there’s a disconnect like that 

[00:15:04] Kris Ward: Yeah. Then 

[00:15:04] Jenni Reher: you’re misleading your audience. As to who you are. Yeah. And that is a missed opportunity because that is what social media is for.

[00:15:14] Jenni Reher: It’s so that people can get to know you. You’re not only talking about business, you’re talking about other things. 

[00:15:21] Kris Ward: Yeah, I think you bring up a lot of really profound points. I know somebody, I know, a friend of mine we go rock climbing together and so they know me, but not incredibly well.

[00:15:32] Kris Ward: He was saying somebody who was telling me, I have a podcast and I was saying he said, I’ve never listened to your podcast. And I said it is about business. I’m a business, so I don’t know if you’d be interested in it, but I said, it’s just the same as I’m talking now, like I’m just having conversations with people.

[00:15:44] Kris Ward: Whatever it’s nothing like you’re not going, how you’re talking to me now is how I talk to the guests now. And I do get a lot of compliments on this podcast, so that’s great. But I still think even for all that, we get confused, or at least [00:16:00] I do, where LinkedIn has changed a lot. But for example, where I’m mainly on LinkedIn.

[00:16:06] Kris Ward: You know how I dress to go rock climbing is different than how I would dress to go do a speaking gig. So it’s not that I’m not the same person, but I did think there was different versions of me that you should get at different places, right? I’m, here’s more casual Kris, more sporty Kris, whatever, right?

[00:16:24] Kris Ward: So I think that’s where we get confused. But content is content. And the person who does like my sense of humor or my impatience or a funny story, they’re gonna like it on LinkedIn too, and we just have to remember that it’s still content. 

[00:16:40] Jenni Reher: I find it fascinating that you like to rock climb, like that is the coolest thing ever.

[00:16:45] Jenni Reher: And your audience probably doesn’t know that until right now, right? Like it’s something that makes you different. Yes, you’re a podcast host, yes, you have a business, but what is the thing that makes you different? Nobody else is rock climbing out [00:17:00] there. 

[00:17:01] Kris Ward: And you’d love to know too, that I’m terribly afraid of heights, so I just don’t look down.

[00:17:04] Kris Ward: That’s my 

[00:17:05] Jenni Reher: thing. Oh my gosh. That’s even better. 

[00:17:07] Kris Ward: Yeah. 

[00:17:07] Jenni Reher: Oh my gosh. The rock climber that’s afraid of heights. Yeah. 

[00:17:10] Jenni Reher: Come on now. 

[00:17:11] Kris Ward: Don’t look down. I do not look down. That’s all. That’s because I did wanna try for years, but I don’t like heights. And I was like, why can’t this be on the floor? And then I’m thinking, that’s just called crawling Kris.

[00:17:21] Kris Ward: That’s not gonna work. So anyhow, so I do love it. I’ve been doing it for years now. It’s great fun and it’s. I just, it’s one of my favorite things to do. I do it like three, four times a week. But yeah, I just don’t look down, so there you go. Okay. So

[00:17:32] Jenni Reher: I love that so much. You can talk about that.

[00:17:35] Kris Ward: Yeah, you’re right.

[00:17:36] Jenni Reher: But at the same time, you wanna talk about it, there’s a fine line, right?

[00:17:41] Kris Ward: Yeah. 

[00:17:41] Jenni Reher: And what I think it is that there’s always a lesson, like when I first started rock climbing, I was terrified of heights, but yeah, I did X, Y, and Z and I found out that I’m still afraid of heights, but I Yeah, get over it by, whatever.

[00:17:56] Jenni Reher: Yeah. So there’s a lesson tied into it. [00:18:00] There’s a, that’s what makes the story. It’s a before. It’s the during, it’s the after. And what you can share now, there was the guy, and we all know who he is, but he got engaged and he tied it to a business lesson. And everybody was like no. That’s not the way to do it.

[00:18:17] Jenni Reher: Like I treated it like a brand, a business transaction. Oh yeah. We know who that dingling is. Okay. 

[00:18:23] Jenni Reher: Yeah. And that’s not what you wanna do. Yeah. But you want people to learn from your content. You want them to see you as a person. But you also want them to learn something from it.

[00:18:34] Jenni Reher: Oh, wow, that’s amazing that you did that and that you learned that and that you have that experience. Because once again, it’s your lived experience. 

[00:18:44] Kris Ward: And I think also to another point where we’ve seen so many people do it poorly. Here’s seven things I learned on my VA last vacation that taught me about business.

[00:18:52] Kris Ward: Or they sound like they’re a former athlete on a, an insurance commercial, or I used to play a doctor on TV and here’s why [00:19:00] you need Medicare. And so then they’re telling this story of be like, whatever. Here’s how I learned to knit and why you can scale your business. So I, I think no.

[00:19:09] Kris Ward: So I think stories have been kicked around and done so poorly that you just think I want no part of that. That’s my thing is oh, okay, this is why I don’t tell a story. It never occurs to me, right? That the person doing this is a bad storyteller. I just think, oh, I don’t wanna be doing that.

[00:19:24] Jenni Reher: Yes. Yeah, that is such a good point. Yeah. There are a lot of bad storytellers out there, and it, I’m, it takes practice. You don’t get it right the first time. Yeah. But the more you do it, the more you practice, right? Yeah. So you get better at it and you learn what resonates. You learn how to do it better. So it’s not a one-sided thing.

[00:19:44] Jenni Reher: The one-sided things or things that relate to your business are such a stretch and you’re just like, no, that those just don’t land. Typically. 

[00:19:54] Kris Ward: Yeah, I know for right. My mom’s family is a very big family, and if you’re talking, talk quickly [00:20:00] and tell your story fast and better have a bloody point because they will not waste for that foolishness.

[00:20:04] Kris Ward: There’s just too many of them. They’ll just talk over you. So I do learn to tell an effective story to the point and quickly when there’s a room full of people. But again, I think we overthink it. Or I guess another thing, sometimes I worry about. Although I was told my, somebody said, my sense of humor came outta my book.

[00:20:22] Kris Ward: And I was like, oh, that’s good to know. Because I also think what I say in person, it often doesn’t translate as well in text. ’cause I know I have gotten in trouble several times for a humor that I thought was a quick banter and a text with somebody that I knew well. And they’re like no, you’re missing the tone here.

[00:20:40] Kris Ward: I, my apologies. So that’s the other thing is I think we all pull back on content because it’s harder to write in your own voice. It’s harder to be humorous. It’s harder to have banter than it, like audio is one thing. Writing it out in content is another. 

[00:20:55] Jenni Reher: Yeah, it’s very true. It is. It is hard [00:21:00] to, it’s a fine line, right?

[00:21:01] Jenni Reher: Yeah, it’s hard. And I think, I don’t know. ’cause I’m not a funny person, so I don’t usually add humor. I do, if it’s like a really short post, those are typically my humorous ones, but I’m not what’s really difficult, I think, for a lot of people, and it is definitely learned, a learned skill is writing like you would on Twitter.

[00:21:25] Jenni Reher: Yeah. Or like you would on whatever X, and it’s just this quippy little post and it’s hilarious and you get a bazillion likes and thankfully LinkedIn doesn’t force you to do that. Yeah, you can. People say that people don’t read long posts, but they do. I write novels. Novels, and they still read them.

[00:21:44] Jenni Reher: Another woman that I follow writes all the way until the end of the character limit. 

[00:21:49] Kris Ward: I didn’t know there was a character limit. How many characters is it? 

[00:21:52] Jenni Reher: I don’t know. It’s a lot, 

[00:21:54] Kris Ward: right? I’ve never had that. It’s a lot. I’ve never hit the limit. So it must be a fair amount. 

[00:21:58] Jenni Reher: It is. [00:22:00] Wow. I don’t remember what it is, but you, it’s a long post.

[00:22:03] Jenni Reher: Okay. But she has a way of writing that just keeps you going and keeps you reading and keeps you interested. Good on her. And that’s not a requirement either. So you get to choose the length, you get to choose the story, you get to choose all of that. And that’s the good thing. And you can be as funny or as dry humor or as sensitive or whatever you are, because again, you want people to meet you and have them be like, oh my gosh, you’re exactly the same.

[00:22:32] Jenni Reher: Exactly 

[00:22:32] Kris Ward: right. Yeah, that is true. Okay. Alright, so I know this is gonna sound like an episode from Sesame Street, but just be you. Yes. Just stop thinking and just be you. 

[00:22:44] Jenni Reher: Yeah. Yeah, and I think that’s a really hard for a lot of people because they’ve been told they’re a certain way and it’s wrong.

[00:22:52] Jenni Reher: Yeah. Throughout their life or you were a certain way and you felt out of place. [00:23:00] 

[00:23:00] Kris Ward: Yeah. 

[00:23:00] Jenni Reher: And so you can gradually get into those stories like yours with rock climbing. That’s, yeah. That sets you apart without you going, I’m a, I am funny or whatever. You know what I mean?

[00:23:12] Jenni Reher: You’re not calling it out. You are sharing your story that makes you different. You’re not trying to be different on purpose. 

[00:23:19] Kris Ward: I don’t know anybody that think, I don’t know. I would never say I have been told, I have a sense of humor, but I would never walk into the room and say, I’m here and I’m.

[00:23:27] Kris Ward: Funny, 

[00:23:30] Jenni Reher: funny coming at you right now. I think people on LinkedIn think they have to call it out. Oh, okay. But you don’t have to tell people you’re really smart and you went to an Ivy League school and all this kind of, you can. I 

[00:23:41] Kris Ward: had said to me, and I thought it was very wise, they said, I think it’s, if you’re smart, you’re beautiful or rich, you don’t need to tell somebody ’cause they should be able to see it.

[00:23:54] Jenni Reher: Dang. That’s pretty good.

[00:23:56] Jenni Reher: Yeah. Yeah. So done.

[00:23:59] Kris Ward: Yeah. You [00:24:00] shouldn’t have to explain to someone, and I always say about humor, if you have to explain it, then it wasn’t funny. 

[00:24:04] Jenni Reher: Oh, that’s true. Yeah. I have to do that a lot. I’m not funny.

[00:24:07] Kris Ward: And I often say too, especially when somebody says something I think has got a bite to it, and they’re like I was joking, and I’m like, no, I, I Funny.

[00:24:14] Kris Ward: Or a joke is when everybody laughs. Yeah. Not when you make one fun of one person. Yeah. So yeah. Okay. So it’s really, it’s just stop, I think. We know how to do all this stuff. We know how to have functioning conversations. We know how to chitchat and joke and network and do all this stuff, but stop putting it through a different lens, a more painful, clunky, restrictive lens by calling it content.

[00:24:37] Kris Ward: So it is content. We’re producing content, but I think if we stop with all these academic words and making it a work word and just say, Hey, get online and chat about whatever’s going on, it would be a very different day. 

[00:24:51] Jenni Reher: Yeah, I think so. And I think showing that you’re not perfect all the time is massive, especially right now.

[00:24:58] Jenni Reher: Yeah. A guy that [00:25:00] has a ton of followers, he is I don’t even know how many followers he has, but he just admitted today that his launch failed and he has done tons of these, and then all of a sudden he launched it for his program and no one signed up. And coming from him, somebody that has all these followers and that’s been on LinkedIn forever, that is huge.

[00:25:22] Jenni Reher: To show your humility like

[00:25:24] Kris Ward: that is huge. And I gotta say, I don’t know if I’m a strong enough person that would do that, because not only would I not want everyone to know what failed, I myself would not wanna be talking about it. I’d be like, okay, alright, so that didn’t go as planned. Let’s regroup.

[00:25:38] Kris Ward: And so I tend to focus on the next thing, like reframing and that’s great. Yeah. So my mind, I wouldn’t say to myself or to my team that failed. I’d be like, okay, where are we at? So it’s not even that I’m pretending to be perfect because I’m so far removed from perfect. It’s frightening. It’s just that if I was struggling with something, [00:26:00] I tend to move through it as fast as I can and get to the next thing so I can feel better.

[00:26:05] Kris Ward: So to hell, if I’d be putting that up there I’m better at telling you how I felt than how I feel. 

[00:26:11] Jenni Reher: That is such a good idea for a post because it shows that you’re the kind of entrepreneur that moves through it rather than gives up. Okay. That’s, so watch this back. Listen to it and do the transcript, because that is really important, especially with what you’re doing.

[00:26:29] Jenni Reher: You don’t want your clients to quit. Yeah. You want them to learn from their mistakes and you want them to keep going. Yeah. And if you were, you have a bazillion followers like he does. You can talk about your humility because you know that he’s gonna turn it around. Yeah. You know he is.

[00:26:46] Jenni Reher: Yeah. Yeah. And so you can do that two ways. You can do it the way that you said, I don’t quit. I am not a quitter. Holy tons of content. You could write about that. Or you could do it from his lens and be in the middle, in the messy middle. Yeah. [00:27:00] Which is really hard for people to admit. Yeah. And it also could backfire because you’re not showing the growth.

[00:27:06] Jenni Reher: The other way that you can do it is, oh my gosh, I had the worst launch ever, but here’s what I learned, blah, blah, blah, blah, blah, blah, blah, blah. Point a, point B, point C, and then people learn from that and they can go, oh, I was there too. That was awful. And thank you for this. This is so helpful. I think the magic of what you just did is you gave one example, here’s the story of the launch that failed, and just in the last minute, you’ve given us five completely different versions of that story.

[00:27:34] Kris Ward: Yes. And I think that is the power of what you do is oh my gosh. Okay. All right. All right. Get off my back. I have to tell a story, but then not understanding that each story could, like anything you hold in your hand, you can be looking at from all different points of view. 

[00:27:48] Jenni Reher: Yes. Okay. That’s exactly it.

[00:27:50] Jenni Reher: There isn’t just one story. There’s multiple viewpoints of that story. 

[00:27:55] Kris Ward: Yeah. Oh my gosh. Okay, Jenni. Where can people find more of your [00:28:00] brilliance? 

[00:28:02] Jenni Reher: Thank you. On LinkedIn, I’m at Jenni Reher, the slash LinkedIn, Jenni Reher, all my stuff is there. I have a new offer right now that I have find your weird, which is my main offer.

[00:28:17] Jenni Reher: But I’m finding that people need more support. And I’m building this in public and I wanna give people more support. I’ve learned through my three month clients that’s a little too long. So I’m trying to find that happy balance. And it’s a four week program. 

[00:28:32] Kris Ward: Okay. 

[00:28:33] Jenni Reher: That I will be testing out with just a few people just to see how that goes and then continue from there. But yeah, all of my main you read one post and you know who I am.

[00:28:46] Kris Ward: Excellent. Okay, and we put all of that in the show notes, for sure. Pass this show onto a business buddy. There’s tons of takeaways here, and we can all get a better grip on our storytelling. Once again, Jenni, thank you so much. We appreciate you and everyone else.

[00:28:59] Kris Ward: We’ll see you in the [00:29:00] next episode. 

[00:29:01] Jenni Reher: Thank you.